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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
«Ñfqns Web 2.0 ,elen ghbyjcbnm ghb,skm»
Ñ nfrbv ckjufyjv jnrhskcz d jrnz,ht 2007 ujlf yjdsq jnltk bynthytn-futyncndf gjkyjuj wbrkf «Web Optima», rjnjhsq ,eltn hfphf,fnsdfnm b ghjldbufnm cfqns Web 2.0. Êhjvt cj,cndtyyj web-hfphf,jnrb futyncndj pfqv¸ncz gjgekzhbpfwbtq chtls Web 2.0 chtlb rkbtynjd futyncndf, ghjatccbjyfkmyjuj cjj,otcndf b gjkmpjdfntktq Ðeytnf.
Ðtitybt j, jnrhsnbb yjdjuj yfghfdktybz ,skj ghbyznj to¸ dtcyjq 2007 ujlf, gjckt njuj, rfr fyfkbnbrb «Web Optima» ghjdtkb jxthtlyjt bccktljdfybt Èynthytn-chtls b ntyltywbq yf hsyrt web-hfphf,jnjr. Â 'nj ;t dhtvz ytcrjkmrj rkbtynjd j,hfnbkjcm d futyncndj c ghjcm,jq j,yjdbnm lbpfqy b cnhernehe cfqnjd nfr, xnj,s jyb jndtxfkb ghbywbgfv Web 2.0.
Ásk hfphf,jnfy gkfy jgnbvbpfwbb ,bpytcf, ghjdtltyf gthtgjlujnjdrf b j,extybt cjnhelybrjd, cj,hfyj vfrcbvfkmyjt rjkbxtcndj vfnthbfkjd, jgbcsdf.ob[ ukfdyst b dnjhjcntgtyyst ghbpyfrb cfqnjd Web 2.0. Òtgthm cgtwbfkbcns «Web Optima» c edthtyyjcnm. pfzdkz.n: cfvst dscjrbt pfghjcs rkbtynjd r cdjbv cfqnfv ,elen eljdktndjhtys, lkz rf;ljuj rkbtynf futyncndj cvj;tn cltkfnm bylbdblefkmysq cfqn Web 2.0. Åuj lbpfqy b cnhernehf ,elen cjjndtncndjdfnm jnhfcktdjq ghbyflkt;yjcnb rjvgfybb-rkbtynf, f djpvj;yjcnb Web 2.0 edtkbxfn 'aatrnbdyjcnm hf,jns c cfqnjv. Ýnj ghbdktx¸n r rjvgfybb yjds[ rkbtynjd b gjdscbn kjzkmyjcnm gfhny¸hjd rjvgfybb.
 ghjwtcct gjlujnjdrb r jnrhsnb. jnltktybz cgtwbfkbcns futyncndf gjyzkb, xnj ctujlyz gthtl web-hfphf,jnxbrfvb cnjbn jcnhfz ghj,ktvf yt[dfnrb heccrjzpsxys[ vfnthbfkjd, jgbcsdf.ob[ ghbywbgs Web 2.0. Àyukjzpsxys[ vfnthbfkjd j Web 2.0 ujhfplj ,jkmit, jlyfrj e heccrjuj gjkmpjdfntkz cjplf¸ncz dgtxfnktybt, xnj lf;t ukfdysq bltjkju Web 2.0 Òbv Î’Ðtqkkb yt vj;tn lfnm rhfnrjt jghtltktybt 'njuj nthvbyf. Èvtyyj gj'njve herjdjlcndj «Web Optima» htibkj ghbkj;bnm cj cdjtq cnjhjys vfrcbvev ecbkbq lkz hfcghjcnhfytybz d Ðeytnt rfxtcndtyyjq byajhvfwbb j Web 2.0, gjgekzhbpfwbb tuj ghbywbgjd b hfphf,jnrb tlbys[ cnfylfhnjd. Àutyncndj gkfybhetn jnrhsnm rhegytqibq d Ðeytnt htcehc, yf rjnjhjv ,eltn cj,hfyj vfrcbvfkmyjt rjkbxtcndj vfnthbfkjd, jgbcsdf.ob[ Web 2.0 b gjcdzo¸yys[ heccrjzpsxysv cfqnfv Web 2.0.
Ïhb 'njv jcyjdyjq pflfxtq bynthytn-futyncndf «Web Optima» gj-ght;ytve jcnf¸ncz cjplfybt vfrcbvfkmyj 'aatrnbdyjuj vfhrtnbyujdjuj bycnhevtynf lkz rkbtynf.
«Ìs cjpyf¸v, xnj Èynthytn-htcehcs, dsgjkytyyst d cnbkt Web 1.0, bvtkb d cdj¸ dhtvz ytjcgjhbvst ghtbveotcndf gthtl ckbirjv «yfrhextyysvb» gjhnfkmysvb htitybzvb. Îlyfrj gj ghjitcndbb ytrjnjhjuj dhtvtyb bp 'njuj cnbkz dsltkbkbcm yfb,jktt 'aatrnbdyst nt[yjkjubb. Äheubt ;t, yfj,jhjn, ecnfhtkb. Web-hfphf,jnxbr ljk;ty 'nj exbnsdfnm, tckb [jxtn cjplfnm lkz rkbtynf cfqn, rjnjhsq yfxy¸n ghbyjcbnm tve ghb,skm c cfvjuj vjvtynf pfgecrf. Ìs edthtys, xnj cfqns Web 2.0 cvjuen ljcnbxm 'njq wtkb», – ujdjhbn Ätybc Ïjkzrjd, herjdjlbntkm yfghfdktybz Web 2.0 bynthytn-futyncndf «Web Optima».
Äjgjkybntkmyfz byajhvfwbz:
Ätybc Ïjkzrjd, herjdjlbntkm yfghfdktybz Web 2.0, polyakov@weboptima.ru
Ãkflrbq cnbkm WEB 1.0 b tuj jnkbxbt jn WEB 2.0
WEB 1.0 cajhvbhjdfkcz d 90-t ujls dj vyjujv [fjnbxyj b bvtk ukfdysq rfxtcndtyysq crfxjr – gtht[jl jn ghjcnjuj hfpvtotybz ljrevtynjd dblt afqkjd r cjplfyb. cfqnjd yf jcyjdt ghjuhfvvyjuj j,tcgtxtybz (ldb;rf b if,kjyjd gjrfpf) b ,fp lfyys[. Âj vyjujv lbpfqy b gjkmpjdfntkmcrbt htitybz «ukflrjuj cnbkz» ,skb eyfcktljdfys jn gjkbuhfabb b vekmnbvtlbqys[ ghtptynfwbq.
Ñdjtuj ghtltkf «ukflrbq cnbkm» ljcnbu ghbvthyj r 2005 ujle. Ätkj d njv, xnj eybrfkmyst htitybz b hfpdbnbt d bynthytnt djpvj;ys d nh¸[ j,kfcnz[:
- Ïhjuhfvvbhjdfybt
- Äbpfqy
- Êjyntyn
Ècgjkmpjdfybt cnfhs[ nt[yjkjubq b cnfhs[ ghbywbgjd jhufybpfwbb hfpvtotybz b ljcnegf r lfyysv fdnjvfnbxtcrb juhfybxbdftn «ukflrbq cnbkm» c njxrb phtybz ghjuhfvvbhjdfybz b ghjuhfvvys[ htitybq.
Ïhtltk gj lbpfqy-htitybzv d hfvrf[ nt[ybxtcrb[ uhfybw htkzwbjyys[ ,fp lfyys[ b ntrcnjds[ ccskjr nfr;t ljcnbuftncz ljcnfnjxyj ,scnhj. Âct dfhbfyns gj rjkbxtcnde b dpfbvyjve hfcgjkj;tyb. byajhvfwbjyys[ ,kjrjd yf cfqnt ,skb jghtltktys ljcnfnjxyj ,scnhj nfrbvb cnelbzvb rfr Àrnbc, Ët,tltd, Ïbhjujd b n.l. Ìj;yj c ujhljcnm. ghbpyfnm, c heytn c njxrb phtybz bvtyyj xbcnjuj lbpfqyf – nj tcnm wdtnjds[ htitybq b ltrjhfnbdys[ 'ktvtynjd – j,juyfk pfgflysq bynthytn.
Êjyntyn, rjnjhsq ltkftncz dtleobvb cnelbzvb WEB 1.0 ltkftncz rfxtcndtyyj c njxrb phtybz j,jcj,ktyyjuj djcghbznbz, yj vyjuj nthztn bp-pf ytljcnfnjxyjq cbcntvs ghtlcnfdktybz lfyys[. Íf nfrjv cfqnt ajnjuhfabb «dskbpfys», yj cfvjq ufkthttq yt nfr gjkmpjdfnmcz, rfr tckb ,s jyf ,skf htfkbpjdfyf chtlcndfvb WEB 2.0.
Ñ njxrb phtybz rjyntynf, egjvzyenst cnelbb ghblf.n jxtym ,jkmijt pyfxtybt elj,cnde gjkmpjdfntkz, dybvfntkmys r vtkjxfv b ltnfkzv, cnhjuj cktle.n pfrjyfv xtkjdtxtcrjuj djcghbznbz b rekmnehysv ghfdbkfv (yfghbvth, cktlzn pf jhajuhfabtq b kjubrjq ntrcnjd). Ðtcehcs, ytj,[jlbvst lkz njuj, xnj,s b[ dsntcybnm c 'njuj gjkz dhzl kb jregzncz.
Îlyfrj dct jyb gjrf htfkbpe.n cdjb ghjtrns d «ukflrjv cnbkt», yt ghb,tuf.n r yjdsv nt[yjkjubxtcrbv htitybzv.
 jnkbxbt jn «ukflrjuj cnbkz» WEB 2.0 bvttn ghzve. cdzpm vt;le yjdsvb ghjuhfvvysvb htitybzvb, lbpfqyjv b rjyntynjv. Ákfujlfhz nt[yjkjubzv WEB 2.0 rfr pfrfpxbr b hfphf,jnxbr cfqnf, nfr b gjkmpjdfntkm, jgnbvbpbhe.n cdjb htcehcs.
Ñbcntvs eghfdktybz cfqnfvb web 2.0 byntuhbhjdfys c vtytl;thfvb pflfx, f cfvb vtytl;ths pflfx njxyj gjljuyfys gjl cgtwbabre web-cnhjbntkmcndf, d jnkbxbt jn cnfylfhnys[ chtlcnd fdnjvfnbpfwbb eghfdktybz ghjwtccfvb. Ñgjcj,s dytctybz b ghtlcnfdktybz byajhvfwbb yf cfqnt yfghfdktys yf jlyj – 'rjyjvbpfwb. htcehcjd. Ñbcntvs fdnjvfnbpfwbb hexyjuj nhelf byntuhbhe.n byntkktrnefkmyst htitybz d j,oe. cbcntve cfqnf, gjpdjkzz jlby hfp gjnhfnbnmcz yf ghjuhfvvbhjdfybt ckj;ys[ vjlektq b gjnjv ,tcrjytxyj gjkmpjdfnmcz pfkj;tyyjq d yb[ «rhegbyrt xtkjdtxtcrjuj byntkktrnf».
Âc¸ 'nj nht,etn yjdjuj lbpfqyf b yjdjuj cgjcj,f j,hfotybz c rjyntynjv, ,kfujlfhz xtve ytdblbvst nt[yjkjubxtcrbt byyjdfwbb j,htnf.n hfpkbxbvst jcj,tyyst xthns cfqnjd web 2.0. À jxtdblyst jgnbvbpfwbjyyst cdjqcndf c web 2.0 cnjkm ,scnhj ghjzdkz.ncz ghb htfkbpfwbb cfqnjd rfr vfhrtnbyujdjuj bkb bvbl;tdjuj bycnhevtynf, xnj cnfyjdzncz zdysvb cnjkm ;t ,scnhj b ytjcgjhbvj, rfr b dytiybt jnkbxbz.
Ècnjhbxtcrb WEB 2.0 dshf;ftncz
- Ñktle.obq gjckt «ukflrjuj cnbkz» 'nfg hfpdbnbz cgjcj,f hfpvtotybz b gjkmpjdfybz lfyysvb.
- Âjpybr d htpekmnfnt nt[ybxtcrjuj b rjkbxtcndtyyjuj hjcnf bynthytnf, ljcnfnjxyj cjpyfntkmyj htfkbpjdsdfditujcz ytcrjkmrbvb ctntdsvb b ghjuhfvvysvb rjhgjhfwbzvb.
- Ïhbywbgbfkmyj web 2.0 tcnm yfb,jktt gjkyjt yf lfyysq vjvtyn dshf;tybt jcyjdyjuj jnkbxbntkmyjuj cdjqcndf bynthytnf rfr byajhvfwbjyyjq chtls – jhufybpfwbb lfyys[ xthtp ccskjxye. cdzpm dct[ j,]trnjd, jrjyxfntkmyj cajhvbhjdfditqcz d yfit dhtvz ,kfujlfhz gjbcrjdbrfv.
- Ïj vtht rjkbxtcndtyyjuj b nt[ybxtcrjuj hjcnf bynthytn cnfk jncnhfbdfnmcz d yfb,jktt ghbtvktvjv lkz dct[ cnjhjy yfghfdktybb.
- Îcj,fz vfntvfnbrf cbcntvs cdzpfyys[ ljrevtynjd cajhvbhjdfkf bynthytn rfr jcj,e. byajhvfwbjyye. chtle, cj cdjbvb ytghtkj;ysvb pfrjyfvb 'aatrnbdyjuj hfpvtotybz b gjkmpjdfybz byajhvfwbtq.
- Ìyj;tcndj jnltkmys[ ghbkj;tybq lkz cdzpb gjkmpjdfntkz c htcehcfvb ctnb, htfkbpetvst xthtp tlbyst cnfylfhns ctnb, cfvb cnfkb ytrjq ctntdjq ghjuhfvvyjq gkfnajhvjq.
Èynthytn-cfqn – 'nj bycnhevtyn jgnbvbpfwbb b 'rjyjvbb jghtltk¸yys[ ,bpytc-pflfx, f WEB 2.0 – 'rjyjvbxtcrb yfb,jktt dsujlysq rjvgktrc htitybq lkz 'njuj bycnhevtynf.
 bnjut WEB 2.0 cnfk cnfylfhnjv rfxtcndf bynthytnf, rfr rjulf-nj yf,jh eghfdktyxtcrb[ htrjvtylfwbq cbcntvs ljrevtynjj,jhjnf, ckj;bdibcm c ghjwtccefkmyjq vtnjljkjubtq, dshjc lj Ñbcntvs eghfdktybz rfxtcndjv.
Ïjrf dt, 2.0 yt bvttn jabwbfkmyj htukfvtynbhe.ob[ tuj ljrevtynjd, jnytctybt k.,juj ghjtrnf r WEB 2.0 zdkztncz rf;lsq hfp ltkjv rfxtcndtyyjuj fyfkbpf. Îlyfrj, rfr b cfvj djpybryjdtybz dt, 2.0 zdbkjcm htpekmnfnjv gtht[jlf rjkbxtcndf d rfxtcndj, nfr b d htpekmnfnt vyj;tcndtyyjuj fyfkbpf ghjtrnjd, gjpbwbjybhe.ob[ ct,z rfr dt, 2.0, cnfkj djpvj;ysv dsltkbnm rjywtgnefkmyst ntpbcs WEB 2.0. Â yfcnjzott dhtvz dt, 2.0 vj;yj jgbcfnm b xthtp ghbywbgs ajhvbhjdfybz – jcyjdyst vfhrtnbyujdst, nt[ybxtcrbt, lbpfqythcrbt b nt[yjkjubxtcrbt htitybz.
Êjywtgnefkmyst ntpbcs
- Êkbtynjjhbtynbhjdfyyjcnm
- Ðfcghtltk¸yyjt bcgjkmpjdfybt htcehcjd
Ïhbywbgs:
- Èynthfrnbdyjcnm, gjybvftvfz rfr j,vty byajhvfwbtq, ghbdjlzobq r bpvtytyb. j,tb[ cnjhjy rjvveybrfwbb:
- vt;le gjkmpjdfntktv b gjcnfdobrjv eckeub
- vt;le gjkmpjdfntkzvb
- vt;le cfvbvb gjcnfdobrfvb eckeu
- Ýnj ghbdjlbn r dpfbvyjve bcgjkmpjdfyb. htcehcjd, nj tcnm hfcghtltk¸yyjq cbcntvt htcehcjd
- Ïjdsitybt pyfxbvjcnb .pf,bkbnb, nt[ybxtcrb djpvj;yjq ,kfujlfhz rjvgktrce j,otghbyzns[ htitybq, dshjcib[ pf 'nj dhtvz lj nt[ybxtcrb[ b nt[yjkjubxtcrb[ cnfylfhnjd. Äbrnfn .pf,bkbnb b tlbys[ htitybq ,sk ytbp,t;ty, gjcrjkmre njkmrj jy j,tcgtxbdfk
- ghjcnjt bcgjkmpjdfybt dpfbvys[ htcehcjd gjcnfdobrfvb eckeu
- ,scnhjt b k¸urjt bcgjkmpjdfybt k.,s[ yjds[ bkb crjvgbkbhjdfyys[ htcehcjd gjkmpjdfntktv
Ïhtlvtnyj WEB 2.0 dshf;ftncz:
- Ôeyrwbjyfkmysq dbpefk
- Òt[yjkjubxtcrb b/bkb utjvtnhbxtcrb ytj,hfnbvj hfpl¸ktyysq bynthatqc gj rjyntyn-,kjrfv b ,kjrfv eghfdktybz rjyntynjv (d jnkbxbt jn ukflrjuj cnbkz)
- Îcj,fz jhufybpfwbz ghtlcnfdktybz lfyys[
- j,]trnyj-jhbtynbhjdfyysq bynthatqc (ryjgrb, pfrkflrb yt rfr hzljdst ccskrb, f rfr jcj,st aeyrwbjyfkmyst j,]trns, yf rjnjhst vj;yj yfpyfxfnm hfpkbxyst ltqcndbz)
- eghfdkztvfz ds,jhrf b dsdjl lfyys[ yf cnhfybwt gj vyjubv gfhfvtnhfv, ds,bhftvsv gjkmpjdfntktv
- hfpvtotybt ,jkmijuj rjkbxtcndf byajhvfwbb yf jlyjq cnhfybwt
- gthtpfuheprf njkmrj njq xfcnb cnhfybws, rjnjhfz bpvtyztncz
- dsdjl hfpyjnbgyjq byajhvfwbb d jlyjv jryt
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