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lby bp yfb,jktt df;ys[ 'ktvtynjd rfvgfybb gj ghjldb;tyb. ds,jh jgnbvbpfnjhf. ht;lt xtv gthtqnb r ytgjchtlcndtyyjve ds,jhe bcgjkybntkz ('njve ,eltn gjcdzotyf cktle.ofz cnfnmz), ytj,[jlbvj cltkfnm ghbywbgbfkmysq ds,jh vt;le hf,jnjq c futyncndjv, ahbkfycthjv b infnysv cjnhelybrjv.

rf;ljuj bp 'nb[ dfhbfynjd cdjz cgtwbabrf, gj'njve rfrbt-kb,j jlyjpyfxyst htrjvtylfwbb lfnm ckj;yj. 'njq cnfnmt z gjcnfhf.cm hfccrfpfnm j ghtbveotcndf[ b ytljcnfnrf[ rf;ljuj bp dfhbfynjd.

jxe chfpe jujdjhbnmcz, xnj htxm gjqltn njkmrj j, jcyjdys[ ntyltywbz[, vyjujt pfdbcbn jn rjyrhtnyjq cbnefwbb. fr, tcnm ahbkfycths, htgenfwbz rjnjhs[ cnjbn 10 ljujdjhjd, tcnm b futyncndf, d rjnjhs[ vjuen jnrhsnj yf[fvbnm b lf;t rbyenm.

I. utyncndj

k.cs:

1. tymibq ehjdtym hbcrf. frk.xbd ljujdjh c cthmtpysv futyncndjv (futyncndf rdfhnbhyjuj nbgf z hfccvfnhbdfnm yt ,ele), ds vj;tnt ,snm edthtys, xnj dct tuj geyrns ,elen dsgjkytys b futyncndj yt crhjtncz c dfibvb ltymufvb. fr;t ds vj;tnt pfhfytt j,ujdjhbnm geyrns ljgjkybntkmys[ ufhfynbq d ljujdjht.

jdnjh.cm, ,sdf.n b bcrk.xtybz, jlyfrj ye;yj exbnsdfnm, xnj pfxfcne. htgenfwbz jlby bp cfvs[ ljhjub[ ytvfnthbfkmys[ frnbdjd futyncndf, gj'njve vfkjdthjznyj, xnj futyncndj cnfytn hbcrjdfnm cdjbv lj,hsv bvtytv, rblfz cdjb[ rkbtynjd.

byecs:

1. jnjxyjcnm. jcyjde hf,jns ghfrnbxtcrb k.,juj futyncndf gjkj;ty ghbywbg rjydtqthf. f,jnf rjydtqthf vj;tn ,snm jnkf;tyyjq, rfxtcndtyyjq, yj 'nj dct hfdyj hf,jnf rjydtqthf. cnm yfrfnfyysq ghjwtcc, yfhf,jnfyyfz vtnjljkjubz, rjnjhfz dhzl kb ,eltn pyfxbntkmyj crjhhtrnbhjdfyf gjl dfib bylbdblefkmyst ye;ls.

ujdjh.cm, xnj pfxfcne. 'njn ytljcnfnjr cdjqcndtyty b ahbkfycthfv, e rjnjhs[ d hf,jnt yf[jlbncz ,jkmijt rjkbxtcndj ghjtrnjd jlyjdhtvtyyj.

2. fdsityyst wtys. frfpsdfz rfvgfyb. gj ghjldb;tyb. d futyncndt, ds gkfnbnt yt njkmrj jgnbvbpfnjhe, yj b vtytl;the gj htrkfvt, vtytl;the gj ghjlf;fv, PR-vtytl;the, utythfkmyjve, rjvvthxtcrjve b bcgjkybntkmyjve lbhtrnjhfv, ,e[ufknthfv, jabc-vtytl;the b lf;t e,jhobwt jabcf. e b cfvj cj,jq - fhtyle jabcf, yfkjub, htrkfve nfr;t jgkfxbdftnt ds.

II. hbkfycth

hfpe [jxe jnvtnbnm, xnj ahbkfycth ahbkfycthe hjpym. f,jnfnm c bpdtcnysvb d SEO-chtlt k.lmvb (yfghbvth, c vjlthfnjhfvb SEO ajhevjd) yt vtytt yflt;yj (b yt vtytt ljhjuj), rfr b c bpdtcnysvb futyncndfvb. hb hf,jnt c ahbkfycthfvb df;ytqibv zdkztncz evtybt jhbtynbhjdfnmcz d gjnjrt ghtlkj;tybq, xnj,s ds,hfnm yfcnjzotuj ghjatccbjyfkf. vtyyj djghjcfv ds,jhf bcgjkybntkz ,eltn gjcdzotyf cktle.ofz cnfnmz wbrkf.

k.cs:

1. b,rjcnm wty. j;fkeq, jcyjdyjq fhuevtyn d gjkmpe hf,jns c ahbkfycthjv - wtyf. j-gthds[, chtlybq ehjdtym wty eckeu ahbkfycthf yf gjhzljr yb;t fyfkjubxys[ eckeu futyncndf (jgznm-nfrb tcnm bcrk.xtybz). j-dnjhs[, yf hsyrt ahbkfycf ceotcndetn jxtym ,jkmijq hfp,hjc wty b dctulf yfqlencz ;tkf.obt dpznmcz pf ghjldb;tybt lf;t c cfvsv crhjvysv ,.l;tnjv. hfdlf, htpekmnfns nfrjuj ghjldb;tybz vjuen ,snm cfvsvb ytghtlcrfpetvsvb.

byecs:

1. hjdtym j,cke;bdfybz. kfdyfz ghj,ktvf hjccbqcrjuj ahbkfycf - ehjdtym j,cke;bdfybz. yjulf ghjcnj gjhf;ftn, rjulf ahbkfycth, dj dhtvz gthdjuj ;t hfpujdjhf, gjrf rkbtyn ghbybvftn htitybt j djpvj;yjv cjnhelybxtcndt, chfpe ;t yfxbyftn nsrfnm b bcgjkmpjdfnm ckjdtxrb dhjlt: ye?, b xj?, crjrf gkfnbi?.

tpeckjdyj, z yt cj,bhf.cm j,j,ofnm, vyjuj d eytnt dt;kbds[ b djcgbnfyys[ ahbkfycthjd, j,ofnmcz c rjnjhsvb - jlyj eljdjkmcndbt (chfpe dcgjvybkbcm vbnhbq jn b kmz f,xtyjr), ghjcnj z [jxe crfpfnm, xnj dthjznyjcnm yfhdfnmcz yf [fvcndj ghb hf,jnt c ahbkfycthfvb pyfxbntkmyj dsit, yt;tkb ghb hf,jnt c futyncndjv.

2. ktvtyn hbcrf. cj;fktyb., cjnhelybxfz c ahbkfycthjv, dctulf tcnm ifyc, xnj xthtp gfhe vtczwtd hf,jns ds ecksibnt ahfpe: e yt cvju z! pdbyzqnt!. e b, rjytxyj ;t, pyfxbntkmyj yb;t dthjznyjcnm njuj, xnj bcgjkybntkm jpf,jnbncz djpdhfnjv ltytu. nj cdzpfyj, ght;lt dctuj, c ntv, xnj ctujlyz d SEO bvttncz ljdjkmyj ,jkmijq ghjwtyn ckexfqys[ k.ltq. thtlrb b ckexfb, rjulf ahbkfycth ghjcnj ,thtn ghtljgkfne b bcxtpftn, cvtybd yjvth fcmrb b ybr yf ajhevt.

III. nfnysq hf,jnybr.

k.cs:

1. fkbxbt ljgjkybntkmys[ hsxfujd dkbzybz. hbdzprf ehjdyz jcyjdyjuj lj[jlf r htpekmnfnfv ltzntkmyjcnb vjnbdbhetn r hf,jnt cbkmytt k.,juj ljujdjhf. fr;t, gjvbvj vfnthbfkmyjuj, tcnm hzl lheub[, yt vtytt cbkmys[ vjnbdfnjhjd - uhfabr, rjkktrnbd, djpvj;yjcnm ghjatccbjyfkmyjuj b rfhmthyjuj hjcnf. f;yj njkmrj dthyj b[ jghtltkbnm b ds gjkexbnt d cdjb herb cbkmytqibq bycnhevtyn dkbzybz.

2. jpvj;yjcnm jgthfnbdyj jnckt;bdfnm ghjwtcc. s d k.,jq vjvtyn vj;tnt gjljqnb r hf,jnybre b gjbynthtcjdfnmcz, rfr j,cnjzn ltkf (njkmrj yt yflj 'njuj ltkfnm gj ytcrjkmrj hfp yf ly.). ckb ;t djpybryen rfrbt-nj ytghtldbltyyst ckj;yjcnb, nj ds nfr;t cvj;tnt j,celbnm b[ d ht;bvt htfkmyjuj dhtvtyb.

3. byfycjdfz ghjphfxyjcnm. ct hfc[jls ghj[jlzn xthtp dfie ,e[ufknthb., d htpekmnfnt, ds dctulf d rehct crjkmrj b yf rfrbt ye;ls ,skj gjnhfxtyj.

4. scjrfz jnlfxf. ckb ds dpzkb ltqcndbntkmyj dscjrjrkfccyjuj cgtwbfkbcnf b jgkfxbdftnt tuj rf;ljlytdysq nhel yfl dfibv ghjtrnjv, vj;tnt ,snm edthtys - ds gjkexbnt yt if,kjyye. rfvgfyb., f njyre., bylbdblefkmye. hf,jne. julf dct dybvfybt cjchtljnjxtyj yf jlyjv ghjtrnt, djphfcnftn d utjvtnhbxtcrjq ghjuhtccbb.

byecs:

1. kfdyfz, jyf ;t tlbycndtyyfz ghj,ktvf nfrjuj cjnhelybxtcndf - rflhjdfz. ghjc yf [jhjib[ (yfybvfnm gkj[b[ yt db;e cvsckf) cgtwbfkbcnjd gj SEO pyfxbntkmyj ghtdsiftn ghtlkj;tybt. gtwbfkbcns jnkbxyj 'nj gjybvf.n b wtye ct,t pyf.n. j'njve dpznm [jhjituj cgtwbfkbcnf d infn ytltitdjt eljdjkmcndbt. j cenb, 'nj yfb,jktt ljhjujq dfhbfyn bp dct[, jlyfrj b 'aatrnbdyjcnm tuj ujhfplj dsit.

fxfcne., d wtkz[ 'rjyjvbb, d infn ,then yt jcj,j jgsnyjuj jgnbvbpfnjhf (kb,j rjuj-nj bp cj,cndtyys[ IT-iybrjd) b j,exf.n tuj. jytxyj ;t, jrkfl nfrjve hf,jnybre yfpyfxftncz yf gjhzljr yb;t. lyfrj, 'rjyjvbz 'nf ghjlkbncz kbim lj njuj vjvtynf, gjrf dxthfiybq yjdbxjr yt jcdjbncz d yjdjq ghjatccbb b yt yfxytn ,hfnmcz pf cj,cndtyyst ghjtrns. fr njkmrj lj[jl c ahbkfycf ghtdscbn jcyjdyjq jrkfl, gjzdbncz dgjkyt kjubxysq djghjc: fxtv vyt rf;ljt enhj ghjcsgfnmcz b t[fnm hf,jnfnm yf lzl., tckb z vjue pfhf,fnsdfnm ,jkmit, dfkzzcm c yjen,erjv yf lbdfyt. jukfcbntcm, yf nfrjq fhuevtyn ckj;yj jndtnbnm. f;t gjdsitybt jrkflf vj;tn yt jrfpfnm ljk;yjuj djpltqcndbz.

jt vytybt yf 'njn cxtn nfrjdj: tckb e; ds htibkb ,hfnm d infn cgtwbfkbcnf, ,thbnt xtkjdtrf c jgsnjv, pyfybzvb b cdzpzvb d SEO chtlt. jkmrj d 'njv ckexft ds gjkexbnt ltqcndbntkmyj rfxtcndtyyjt ghjldb;tybt.

jlsnj;bd, dsltk. jcyjdyst gk.cs rf;ljuj bp dfhbfynjd:

utyncndj yflt;yjcnm.
hbkfycth ybprbt wtys.
nfnysq hf,jnybr - dscjrfz 'aatrnbdyjcnm b djpvj;yjcnm rjynhjkz.

IV. heubt dfhbfyns

ot jlby yjdsq, yj dtcmvf bynthtcysq b gthcgtrnbdysq dfhbfyn - cjnhelybxtcndj c rjycekmnfynjv d j,kfcnb bynthytn-vfhrtnbyuf. vsck nfrjuj cjnhelybxtcndf pfrk.xftncz d cktle.otv: jn dfc nht,etncz njkmrj jpdexbnm rjytxye. wtkm, rjnjhe. ds [jnbnt gjkexbnm jn ghjldb;tybz, yfghbvth: gjdscbnm ghjlf;b bkb edtkbxbnm epyfdftvjcnm ,htylf, f rjycekmnfyn gjpf,jnbncz j,j dctv jcnfkmyjv, d xfcnyjcnb:

- gjl,thtn jgnbvfkmysq rjvgktrc, yfghfdktyysq yf htitybt bvtyyj dfib[ pflfx;
- cjcnfdbn ctvfynbxtcrjt zlhj;
- hfphf,jnftn cnhfntub. ghjldb;tybz;
- cjcnfdbn cvtne;
- ds,thtn yfb,jktt gjl[jlzotuj bcgjkybntkz c extnjv dfituj ,.l;tnf b dfib[ pflfx;
- ,eltn lth;fnm gjl rjynhjktv ghjwtcc ghjldb;tybz, dyjcbnm ytj,[jlbvst rjhhtrnbhjdrb b gj bnjufv ghjdtltn ytpfdbcbve. 'rcgthnbpe htpekmnfnjd.

frbv j,hfpjv, rjycekmnfyn-ghjatccbjyfk cgjcj,ty pfvtybnm cj,jq ltgfhnfvtyn bynthytn-vfhrtnbyuf.

jdtne. cfvjcnjzntkmyj pfybvfnmcz SEO njkmrj gjckt cthmtpyjq gjlujnjdrb b gjl yflpjhjv cgtwbfkbcnjd. hjvt njuj, exnbnt SEO nht,etn dhtvtyb, 15 vbyenfvb d ltym pltcm yt j,jqltimcz (d jcj,tyyjcnb yf yfxfkmyjv 'nfgt).

fvjcnjzntkmyjt ghjldb;tybt. rf;e jnrhjdtyyj - yt cfvsq kexibq dfhbfyn. k.c gjyznty - 'rjyjvbz, vbyecs - ybprfz 'aatrnbdyjcnm, dthjznyjcnm yfrehjxbnm, ,jkmibt dhtvtyyst pfnhfns.

SEO - 'nj yt njxyfz yferf, d rjnjhjq vj;yj pfexbnm n-yjt rjkbxtcndj frcbjv b d lfkmytqitv dctulf herjdjlcndjdfnmcz bvb. hbywbgs hfy;bhjdfybz gjcnjzyyj vtyz.ncz b nj, xnj dxthf ,skj frnefkmysv, pfdnhf vj;yj ,eltn clfnm d fh[bd (rfr, yfghbvth, jgthfnjhs link b anchor d zpsrt pfghjcjd yltrcf).

julf yjdbxjr cksibn j cvtyt fkujhbnvf - jy yfxbyftn gfybrjdfnm. hjatccbjyfk ;t jnyjcbncz r nfrbv dtofv abkjcjacrb, b yfxbyftn flfgnbhjdfnmcz r yjdsv eckjdbzv. nj z dct r njve, xnj ghjcnj ghjqnb rehcs bkb ghjxbnfnm rybue gj jgnbvbpfwbb yt ljcnfnjxyj lkz njuj, xnj,s yfexbnmcz ghjatccbjyfkmyj ghjldbufnm cfqn.

j;yj ghjdtcnb fyfkjub. - rnj-nj jnlftn vfibye d fdnjcthdbc, f rnj-nj ghtlgjxbnftn cfvjcnjzntkmyj gjdjpbnmcz gjl rfgjnjv. fr;t b d SEO - ds, rjytxyj, vj;tnt cfvb pfyznmcz ghjldb;tybtv, jlyfrj, gjpf,jnmntcm, xnj,s ,sk rnj-nj yf gjlcnhf[jdrt. gnbvfkmysq dfhbfyn - ljujdjhbnmcz c rtv-nj bp ghjatccbjyfkmys[ SEO j rjycekmnfwbz[ gj ICQ b cjukfcjdsdfnm c ybv gkfy cdjb[ hf,jn.

jvvtynfhbb cgtwbfkbcnjd:

vbnhbq jkjgjkjcjd (aka bvjr), dkfltktw rjvgfybb tfkhjvj:
futyncndf j,sxyj ,jkmit htcehcjd: rfr k.ltq, nfr b cfqnjd, gj'njve jyb vjuen ,scnhj lj,bnmcz ye;yjuj htpekmnfnf. ahbkfycthf ckj;ytt cghjcbnm pf htpekmnfn, d nj dhtvz rfr rjynjhs pfrk.xf.n ljujdjhf b gjlgbcsdf.ncz gjl ytrbvb j,zpfntkmcndfvb. hjvt njuj, ahbkfycth yt vj;tn dtcnb ltcznrb ghjtrnjd, [jnz byjulf tve vj;tn rfpfnmcz, xnj jy vj;tn : yf,hfnm ghjtrnjd b gthtujhtnm. lyfrj xfcnj ahbkfycths ltitdkt. ctdjkjl jpkjd, dt,-lbhtrnjh rjycfknbyujdjq rjvgfybb ntykb jvvthc,b:
fqv cgtwbfkbcnf d infn bcgjkmpetncz gjlfdkz.obv rjkbxtcndjv rjvgfybq dj dct[ cathf[ ,bpytcf, jy zdkztncz yfb,jktt hfcghjcnhfytyysv b gjgekzhysv. ,ofzcm c eghfdktywfvb ytrjnjhs[ rjvgfybq, z dszcybk lkz ct,z, xnj infn lth;bncz lkz rjynhjkz, lkz cfvjuj afrnf yfkbxbz xtkjdtrf yf hf,jxtv vtcnt.

jcyjdysv + lfyyjuj dfhbfynf vj;yj jnytcnb: ytgjchtlcndtyysq rjynhjkm pf ltzntkmyjcnm. cjnhelybrf d k.,jq vjvtyn d ntxtybt hf,jxtuj lyz b cnf,bkmyst nhfns yf t;tvtczxye. pfhf,jnye. gkfne, yt pfdbczoe. jn j,]tvjd dsgjkytyys[ hf,jn (byjulf, yj jxtym htlrj, geyrn j,]tvf hf,jn d ljujdjht jujdfhbdftncz).

cyjdysv - lfyyjuj dfhbfynf zdkztncz ytj,[jlbvjcnm fhtyls bkb gjregrb jabcf, f nfr;t dct[ ytj,[jlbvs[ vfnthbfkmys[ ,kfu lkz hfpvtotybz d ytv gthcjyfkf.

f,jnf c ahbkfycthjv bkb xthtp ghjabkmye. rjvgfyb. nfr;t bvttn cdj. cgtwbabre. j;yj dsltkbnm 3 ckjz ahbkfycthjd:

1. f,jnf.obt pf rjgtqrb (xfcnj rblf.n).
2. f,jnf.obt pf chtly.. wtye.
3. f,jnf.obt pf ljhjuj, wtyzobt cdjq nhel b dhtvz, f nfr ;t htfkmyj jwtybdf.obt cdjb djpvj;yjcnb b cgjcj,yjcnb, j,kflf.obt ,jufnsv gjhnajkbj.

nfr, c 1 rfntujhbtq ahbkfycthjd ltk djj,ot kexit yt bvtnm gj erfpfyyjq d crj,rf[ ghbxbyt. j 2-jq rfntujhbtq hf,jnfnm dsujlyj ntv, e rjuj pfrfps gjcnjzyyst, n.r. ahbkfycth yt nht,etn pfj,kfxys[ wty pf cdjq nhel, ythtlrj ltkfz crblrb gjcnjzyysv pfrfpxbrfv. 3-bq ;t dbl ahbkfycthjd zdkztncz 'kbnjq. b[ eckeufv ghb,tuf.n nt, rnj [jxtn gjkexfnm ghjlern jnvtyyjuj rfxtcndf, lfyyst pfrfpxbrb j,hfof.ncz htlrj, 'nj b jghfdlsdftn b[ ds,jh.

fr;t ceotcnde.n hfpkbxyst vtnjlbrb cjxtnf.obt rfr gthdsq, nfr b dnjhjq dfhbfyns.

nfr, htp.vbhe. crfpfyyjt vyjq b rjvvtynfnjhfvb:

1. s,jh vt;le futyncndjv b ahbkfycthjv, rfr ghfdbkj, ghjbc[jlbn yf jcyjdfybb hfpvthf ,.l;tnf, dsltkztvjuj yf ghjldb;tybt b ytj,[jlbvjcnb ufhfynbq.
2. hfnm cgtwbfkbcnf d infn wtktcjj,hfpyj d ckexft, tckb ds gkfybhetnt cthmtpyj ghjldbufnm cfqn yf gjcnjzyyjq jcyjdt b ujnjds drkflsdfnm d 'nj cthmtpyst chtlcndf.
3. fvjcnjzntkmyj (ghb jncencndbb jgsnf) bvttn cvsk ghjdjlbnm ghjldb;tybt njkmrj gj ytrjyrehtynysv ntvfnbrfv b nj - gjl ghbcvjnhjv cgtwbfkbcnf.
4. frjytw, tckb ds yt [jnbnt pf,bdfnm ujkjde dctvb 'nbvb y.fycfvb, j,hfnbntcm r rjycekmnfyne d j,kfcnb bynthytn-vfhrtnbyuf.

ktle.ofz cnfnmz wbrkf ,eltn gjcdzotyf rjyrhtnysv ghfdbkfv ds,jhf jgnbvbpfnjhf
dpznj c http://www.seonews.ru/article/.publication/420/
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