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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Îlby bp yfb,jktt df;ys[ 'ktvtynjd rfvgfybb gj ghjldb;tyb. – ds,jh jgnbvbpfnjhf. Ïht;lt xtv gthtqnb r ytgjchtlcndtyyjve ds,jhe bcgjkybntkz ('njve ,eltn gjcdzotyf cktle.ofz cnfnmz), ytj,[jlbvj cltkfnm ghbywbgbfkmysq ds,jh vt;le hf,jnjq c futyncndjv, ahbkfycthjv b infnysv cjnhelybrjv.
Ó rf;ljuj bp 'nb[ dfhbfynjd cdjz cgtwbabrf, gj'njve rfrbt-kb,j jlyjpyfxyst htrjvtylfwbb lfnm ckj;yj. Â 'njq cnfnmt z gjcnfhf.cm hfccrfpfnm j ghtbveotcndf[ b ytljcnfnrf[ rf;ljuj bp dfhbfynjd.
Õjxe chfpe jujdjhbnmcz, xnj htxm gjqltn njkmrj j, jcyjdys[ ntyltywbz[, vyjujt pfdbcbn jn rjyrhtnyjq cbnefwbb. Òfr, tcnm ahbkfycths, htgenfwbz rjnjhs[ cnjbn 10 ljujdjhjd, tcnm b futyncndf, d rjnjhs[ vjuen jnrhsnj yf[fvbnm b lf;t rbyenm.
I. Àutyncndj
Ïk.cs:
1. Ìtymibq ehjdtym hbcrf. Çfrk.xbd ljujdjh c cthmtpysv futyncndjv (futyncndf rdfhnbhyjuj nbgf z hfccvfnhbdfnm yt ,ele), ds vj;tnt ,snm edthtys, xnj dct tuj geyrns ,elen dsgjkytys b futyncndj yt crhjtncz c dfibvb ltymufvb. Òfr;t ds vj;tnt pfhfytt j,ujdjhbnm geyrns ljgjkybntkmys[ ufhfynbq d ljujdjht.
Ïjdnjh.cm, ,sdf.n b bcrk.xtybz, jlyfrj ye;yj exbnsdfnm, xnj pfxfcne. htgenfwbz – jlby bp cfvs[ ljhjub[ ytvfnthbfkmys[ frnbdjd futyncndf, gj'njve vfkjdthjznyj, xnj futyncndj cnfytn hbcrjdfnm cdjbv lj,hsv bvtytv, rblfz cdjb[ rkbtynjd.
Ìbyecs:
1. Ïjnjxyjcnm. Â jcyjde hf,jns ghfrnbxtcrb k.,juj futyncndf gjkj;ty ghbywbg rjydtqthf. Ðf,jnf rjydtqthf vj;tn ,snm jnkf;tyyjq, rfxtcndtyyjq, yj 'nj dct hfdyj hf,jnf rjydtqthf. Åcnm yfrfnfyysq ghjwtcc, yfhf,jnfyyfz vtnjljkjubz, rjnjhfz dhzl kb ,eltn pyfxbntkmyj crjhhtrnbhjdfyf gjl dfib bylbdblefkmyst ye;ls.
Îujdjh.cm, xnj pfxfcne. 'njn ytljcnfnjr cdjqcndtyty b ahbkfycthfv, e rjnjhs[ d hf,jnt yf[jlbncz ,jkmijt rjkbxtcndj ghjtrnjd jlyjdhtvtyyj.
2. Çfdsityyst wtys. Çfrfpsdfz rfvgfyb. gj ghjldb;tyb. d futyncndt, ds gkfnbnt yt njkmrj jgnbvbpfnjhe, yj b vtytl;the gj htrkfvt, vtytl;the gj ghjlf;fv, PR-vtytl;the, utythfkmyjve, rjvvthxtcrjve b bcgjkybntkmyjve lbhtrnjhfv, ,e[ufknthfv, jabc-vtytl;the b lf;t e,jhobwt jabcf. Íe b cfvj cj,jq - fhtyle jabcf, yfkjub, htrkfve nfr;t jgkfxbdftnt ds.
II. Ôhbkfycth
Ñhfpe [jxe jnvtnbnm, xnj ahbkfycth ahbkfycthe hjpym. Ðf,jnfnm c bpdtcnysvb d SEO-chtlt k.lmvb (yfghbvth, c vjlthfnjhfvb SEO ajhevjd) yt vtytt yflt;yj (b yt vtytt ljhjuj), rfr b c bpdtcnysvb futyncndfvb. Ïhb hf,jnt c ahbkfycthfvb df;ytqibv zdkztncz evtybt jhbtynbhjdfnmcz d gjnjrt ghtlkj;tybq, xnj,s ds,hfnm yfcnjzotuj ghjatccbjyfkf. Èvtyyj djghjcfv ds,jhf bcgjkybntkz ,eltn gjcdzotyf cktle.ofz cnfnmz wbrkf.
Ïk.cs:
1. Ãb,rjcnm wty. Ïj;fkeq, jcyjdyjq fhuevtyn d gjkmpe hf,jns c ahbkfycthjv - wtyf. Âj-gthds[, chtlybq ehjdtym wty eckeu ahbkfycthf yf gjhzljr yb;t fyfkjubxys[ eckeu futyncndf (jgznm-nfrb tcnm bcrk.xtybz). Âj-dnjhs[, yf hsyrt ahbkfycf ceotcndetn jxtym ,jkmijq hfp,hjc wty b dctulf yfqlencz ;tkf.obt dpznmcz pf ghjldb;tybt lf;t c cfvsv crhjvysv ,.l;tnjv. Ïhfdlf, htpekmnfns nfrjuj ghjldb;tybz vjuen ,snm cfvsvb ytghtlcrfpetvsvb.
Ìbyecs:
1. Óhjdtym j,cke;bdfybz. Ãkfdyfz ghj,ktvf hjccbqcrjuj ahbkfycf - ehjdtym j,cke;bdfybz. Èyjulf ghjcnj gjhf;ftn, rjulf ahbkfycth, dj dhtvz gthdjuj ;t hfpujdjhf, gjrf rkbtyn ghbybvftn htitybt j djpvj;yjv cjnhelybxtcndt, chfpe ;t yfxbyftn nsrfnm b bcgjkmpjdfnm ckjdtxrb dhjlt: “ye?”, “b xj?”, “crjrf gkfnbi?”.
Átpeckjdyj, z yt cj,bhf.cm j,j,ofnm, vyjuj d Ðeytnt dt;kbds[ b djcgbnfyys[ ahbkfycthjd, j,ofnmcz c rjnjhsvb - jlyj eljdjkmcndbt (chfpe dcgjvybkbcm Ävbnhbq Êjn b Èkmz Ðf,xtyjr), ghjcnj z [jxe crfpfnm, xnj dthjznyjcnm yfhdfnmcz yf [fvcndj ghb hf,jnt c ahbkfycthfvb pyfxbntkmyj dsit, yt;tkb ghb hf,jnt c futyncndjv.
2. Ýktvtyn hbcrf. Ê cj;fktyb., cjnhelybxfz c ahbkfycthjv, dctulf tcnm ifyc, xnj xthtp gfhe vtczwtd hf,jns ds ecksibnt ahfpe: “Íe yt cvju z! Èpdbyzqnt!”. Íe b, rjytxyj ;t, pyfxbntkmyj yb;t dthjznyjcnm njuj, xnj bcgjkybntkm jpf,jnbncz djpdhfnjv ltytu. Ýnj cdzpfyj, ght;lt dctuj, c ntv, xnj ctujlyz d SEO bvttncz ljdjkmyj ,jkmijq ghjwtyn ckexfqys[ k.ltq. Íthtlrb b ckexfb, rjulf ahbkfycth ghjcnj ,thtn ghtljgkfne b bcxtpftn, cvtybd yjvth fcmrb b ybr yf ajhevt.
III. Ønfnysq hf,jnybr.
Ïk.cs:
1. Ífkbxbt ljgjkybntkmys[ hsxfujd “dkbzybz”. Ïhbdzprf ehjdyz jcyjdyjuj lj[jlf r htpekmnfnfv ltzntkmyjcnb vjnbdbhetn r hf,jnt cbkmytt k.,juj ljujdjhf. Òfr;t, gjvbvj vfnthbfkmyjuj, tcnm hzl lheub[, yt vtytt cbkmys[ vjnbdfnjhjd - uhfabr, rjkktrnbd, djpvj;yjcnm ghjatccbjyfkmyjuj b rfhmthyjuj hjcnf. Âf;yj njkmrj dthyj b[ jghtltkbnm b ds gjkexbnt d cdjb herb cbkmytqibq bycnhevtyn dkbzybz.
2. Âjpvj;yjcnm jgthfnbdyj jnckt;bdfnm ghjwtcc. Âs d k.,jq vjvtyn vj;tnt gjljqnb r hf,jnybre b gjbynthtcjdfnmcz, rfr j,cnjzn ltkf (njkmrj yt yflj 'njuj ltkfnm gj ytcrjkmrj hfp yf ly.). Åckb ;t djpybryen rfrbt-nj ytghtldbltyyst ckj;yjcnb, nj ds nfr;t cvj;tnt j,celbnm b[ d ht;bvt htfkmyjuj dhtvtyb.
3. Ôbyfycjdfz ghjphfxyjcnm. Âct hfc[jls ghj[jlzn xthtp dfie ,e[ufknthb., d htpekmnfnt, ds dctulf d rehct – crjkmrj b yf rfrbt ye;ls ,skj gjnhfxtyj.
4. Âscjrfz jnlfxf. Åckb ds dpzkb ltqcndbntkmyj dscjrjrkfccyjuj cgtwbfkbcnf b jgkfxbdftnt tuj rf;ljlytdysq nhel yfl dfibv ghjtrnjv, vj;tnt ,snm edthtys - ds gjkexbnt yt if,kjyye. rfvgfyb., f njyre., bylbdblefkmye. hf,jne. Êjulf dct dybvfybt cjchtljnjxtyj yf jlyjv ghjtrnt, ÊÏÄ djphfcnftn d utjvtnhbxtcrjq ghjuhtccbb.
Ìbyecs:
1. Ãkfdyfz, jyf ;t tlbycndtyyfz ghj,ktvf nfrjuj cjnhelybxtcndf - rflhjdfz. Ñghjc yf [jhjib[ (yfybvfnm gkj[b[ yt db;e cvsckf) cgtwbfkbcnjd gj SEO pyfxbntkmyj ghtdsiftn ghtlkj;tybt. Ñgtwbfkbcns jnkbxyj 'nj gjybvf.n b wtye ct,t pyf.n. Ïj'njve dpznm [jhjituj cgtwbfkbcnf d infn – ytltitdjt eljdjkmcndbt. Ïj cenb, 'nj yfb,jktt ljhjujq dfhbfyn bp dct[, jlyfrj b 'aatrnbdyjcnm tuj ujhfplj dsit.
Çfxfcne., d wtkz[ 'rjyjvbb, d infn ,then yt jcj,j jgsnyjuj jgnbvbpfnjhf (kb,j rjuj-nj bp cj,cndtyys[ IT-iybrjd) b j,exf.n tuj. Êjytxyj ;t, jrkfl nfrjve hf,jnybre yfpyfxftncz yf gjhzljr yb;t. Îlyfrj, 'rjyjvbz 'nf ghjlkbncz kbim lj njuj vjvtynf, gjrf dxthfiybq yjdbxjr yt jcdjbncz d yjdjq ghjatccbb b yt yfxytn ,hfnmcz pf cj,cndtyyst ghjtrns. Êfr njkmrj lj[jl c ahbkfycf ghtdscbn jcyjdyjq jrkfl, gjzdbncz dgjkyt kjubxysq djghjc: “Çfxtv vyt rf;ljt enhj ghjcsgfnmcz b t[fnm hf,jnfnm yf lzl., tckb z vjue pfhf,fnsdfnm ,jkmit, dfkzzcm c yjen,erjv yf lbdfyt”. Ñjukfcbntcm, yf nfrjq fhuevtyn ckj;yj jndtnbnm. Äf;t gjdsitybt jrkflf vj;tn yt jrfpfnm ljk;yjuj djpltqcndbz.
Ìjt vytybt yf 'njn cxtn nfrjdj: tckb e; ds htibkb ,hfnm d infn cgtwbfkbcnf, ,thbnt xtkjdtrf c jgsnjv, pyfybzvb b cdzpzvb d SEO chtlt. Òjkmrj d 'njv ckexft ds gjkexbnt ltqcndbntkmyj rfxtcndtyyjt ghjldb;tybt.
Ïjlsnj;bd, dsltk. jcyjdyst gk.cs rf;ljuj bp dfhbfynjd:
Àutyncndj – yflt;yjcnm. Ôhbkfycth – ybprbt wtys. Ønfnysq hf,jnybr - dscjrfz 'aatrnbdyjcnm b djpvj;yjcnm rjynhjkz.
IV. Äheubt dfhbfyns
Åot jlby yjdsq, yj dtcmvf bynthtcysq b gthcgtrnbdysq dfhbfyn - cjnhelybxtcndj c rjycekmnfynjv d j,kfcnb bynthytn-vfhrtnbyuf. Ñvsck nfrjuj cjnhelybxtcndf pfrk.xftncz d cktle.otv: jn dfc nht,etncz njkmrj jpdexbnm rjytxye. wtkm, rjnjhe. ds [jnbnt gjkexbnm jn ghjldb;tybz, yfghbvth: “gjdscbnm ghjlf;b” bkb “edtkbxbnm epyfdftvjcnm ,htylf”, f rjycekmnfyn gjpf,jnbncz j,j dctv jcnfkmyjv, d xfcnyjcnb:
- gjl,thtn jgnbvfkmysq rjvgktrc, yfghfdktyysq yf htitybt bvtyyj dfib[ pflfx; - cjcnfdbn ctvfynbxtcrjt zlhj; - hfphf,jnftn cnhfntub. ghjldb;tybz; - cjcnfdbn cvtne; - ds,thtn yfb,jktt gjl[jlzotuj bcgjkybntkz c extnjv dfituj ,.l;tnf b dfib[ pflfx; - ,eltn lth;fnm gjl rjynhjktv ghjwtcc ghjldb;tybz, dyjcbnm ytj,[jlbvst rjhhtrnbhjdrb b gj bnjufv ghjdtltn ytpfdbcbve. 'rcgthnbpe htpekmnfnjd.
Òfrbv j,hfpjv, rjycekmnfyn-ghjatccbjyfk cgjcj,ty pfvtybnm cj,jq ltgfhnfvtyn bynthytn-vfhrtnbyuf.
Ñjdtne. cfvjcnjzntkmyj pfybvfnmcz SEO njkmrj gjckt cthmtpyjq gjlujnjdrb b gjl yflpjhjv cgtwbfkbcnjd. Êhjvt njuj, exnbnt – SEO nht,etn dhtvtyb, 15 vbyenfvb d ltym pltcm yt j,jqltimcz (d jcj,tyyjcnb yf yfxfkmyjv 'nfgt).
Ñfvjcnjzntkmyjt ghjldb;tybt. Ñrf;e jnrhjdtyyj - yt cfvsq kexibq dfhbfyn. Ïk.c gjyznty - 'rjyjvbz, vbyecs - ybprfz 'aatrnbdyjcnm, dthjznyjcnm “yfrehjxbnm”, ,jkmibt dhtvtyyst pfnhfns.
SEO - 'nj yt njxyfz yferf, d rjnjhjq vj;yj pfexbnm n-yjt rjkbxtcndj frcbjv b d lfkmytqitv dctulf herjdjlcndjdfnmcz bvb. Ïhbywbgs hfy;bhjdfybz gjcnjzyyj vtyz.ncz b nj, xnj dxthf ,skj frnefkmysv, pfdnhf vj;yj ,eltn clfnm d fh[bd (rfr, yfghbvth, jgthfnjhs link b anchor d zpsrt pfghjcjd ßyltrcf).
Êjulf yjdbxjr cksibn j cvtyt fkujhbnvf - jy yfxbyftn gfybrjdfnm. Ïhjatccbjyfk ;t jnyjcbncz r nfrbv dtofv abkjcjacrb, b yfxbyftn flfgnbhjdfnmcz r yjdsv eckjdbzv. Ýnj z dct r njve, xnj ghjcnj ghjqnb rehcs bkb ghjxbnfnm rybue gj jgnbvbpfwbb yt ljcnfnjxyj lkz njuj, xnj,s yfexbnmcz ghjatccbjyfkmyj ghjldbufnm cfqn.
Ìj;yj ghjdtcnb fyfkjub. - rnj-nj jnlftn vfibye d fdnjcthdbc, f rnj-nj ghtlgjxbnftn cfvjcnjzntkmyj gjdjpbnmcz gjl rfgjnjv. Òfr;t b d SEO - ds, rjytxyj, vj;tnt cfvb pfyznmcz ghjldb;tybtv, jlyfrj, gjpf,jnmntcm, xnj,s ,sk rnj-nj yf gjlcnhf[jdrt. Îgnbvfkmysq dfhbfyn - ljujdjhbnmcz c rtv-nj bp ghjatccbjyfkmys[ SEO j rjycekmnfwbz[ gj ICQ b cjukfcjdsdfnm c ybv gkfy cdjb[ hf,jn.
Êjvvtynfhbb cgtwbfkbcnjd:
Ävbnhbq Ãjkjgjkjcjd (aka Äbvjr), dkfltktw rjvgfybb ÐtfkÏhjvj: Ó futyncndf j,sxyj ,jkmit htcehcjd: rfr k.ltq, nfr b cfqnjd, gj'njve jyb vjuen ,scnhj lj,bnmcz ye;yjuj htpekmnfnf. Ñ ahbkfycthf ckj;ytt cghjcbnm pf htpekmnfn, d nj dhtvz rfr rjynjhs pfrk.xf.n ljujdjhf b gjlgbcsdf.ncz gjl ytrbvb j,zpfntkmcndfvb. Êhjvt njuj, ahbkfycth yt vj;tn dtcnb ltcznrb ghjtrnjd, [jnz byjulf tve vj;tn rfpfnmcz, xnj jy vj;tn ÂÑÅ: yf,hfnm ghjtrnjd b gthtujhtnm. Îlyfrj xfcnj ahbkfycths ltitdkt. Âctdjkjl Êjpkjd, dt,-lbhtrnjh rjycfknbyujdjq rjvgfybb Ñntykb Ñjvvthc,b: Ífqv cgtwbfkbcnf d infn bcgjkmpetncz gjlfdkz.obv rjkbxtcndjv rjvgfybq dj dct[ cathf[ ,bpytcf, jy zdkztncz yfb,jktt hfcghjcnhfytyysv b gjgekzhysv. Î,ofzcm c eghfdktywfvb ytrjnjhs[ rjvgfybq, z dszcybk lkz ct,z, xnj infn lth;bncz lkz rjynhjkz, lkz cfvjuj afrnf yfkbxbz xtkjdtrf yf hf,jxtv vtcnt.
Ê jcyjdysv «+» lfyyjuj dfhbfynf vj;yj jnytcnb: ytgjchtlcndtyysq rjynhjkm pf ltzntkmyjcnm. cjnhelybrf d k.,jq vjvtyn d ntxtybt hf,jxtuj lyz b cnf,bkmyst nhfns yf t;tvtczxye. pfhf,jnye. gkfne, yt pfdbczoe. jn j,]tvjd dsgjkytyys[ hf,jn (byjulf, yj jxtym htlrj, geyrn j,]tvf hf,jn d ljujdjht jujdfhbdftncz).
Îcyjdysv «-» lfyyjuj dfhbfynf zdkztncz ytj,[jlbvjcnm fhtyls bkb gjregrb jabcf, f nfr;t dct[ ytj,[jlbvs[ vfnthbfkmys[ ,kfu lkz hfpvtotybz d ytv gthcjyfkf.
Ðf,jnf c ahbkfycthjv bkb xthtp ghjabkmye. rjvgfyb. nfr;t bvttn cdj. cgtwbabre. Ìj;yj dsltkbnm 3 ckjz ahbkfycthjd:
1. Ðf,jnf.obt pf rjgtqrb (xfcnj «rblf.n»). 2. Ðf,jnf.obt pf chtly.. wtye. 3. Ðf,jnf.obt pf ljhjuj, wtyzobt cdjq nhel b dhtvz, f nfr ;t htfkmyj jwtybdf.obt cdjb djpvj;yjcnb b cgjcj,yjcnb, j,kflf.obt ,jufnsv gjhnajkbj.
Ènfr, c 1 rfntujhbtq ahbkfycthjd ltk djj,ot kexit yt bvtnm gj erfpfyyjq d crj,rf[ ghbxbyt. Ñj 2-jq rfntujhbtq hf,jnfnm dsujlyj ntv, e rjuj pfrfps gjcnjzyyst, n.r. ahbkfycth yt nht,etn pfj,kfxys[ wty pf cdjq nhel, ythtlrj ltkfz crblrb gjcnjzyysv pfrfpxbrfv. 3-bq ;t dbl ahbkfycthjd zdkztncz «'kbnjq». Ê b[ eckeufv ghb,tuf.n nt, rnj [jxtn gjkexfnm ghjlern jnvtyyjuj rfxtcndf, lfyyst pfrfpxbrb j,hfof.ncz htlrj, 'nj b jghfdlsdftn b[ ds,jh.
Òfr;t ceotcnde.n hfpkbxyst vtnjlbrb cjxtnf.obt rfr gthdsq, nfr b dnjhjq dfhbfyns.
Ènfr, htp.vbhe. crfpfyyjt vyjq b rjvvtynfnjhfvb:
1. Âs,jh vt;le futyncndjv b ahbkfycthjv, rfr ghfdbkj, ghjbc[jlbn yf jcyjdfybb hfpvthf ,.l;tnf, dsltkztvjuj yf ghjldb;tybt b ytj,[jlbvjcnb ufhfynbq. 2. Áhfnm cgtwbfkbcnf d infn wtktcjj,hfpyj d ckexft, tckb ds gkfybhetnt cthmtpyj ghjldbufnm cfqn yf gjcnjzyyjq jcyjdt b ujnjds drkflsdfnm d 'nj cthmtpyst chtlcndf. 3. Ñfvjcnjzntkmyj (ghb jncencndbb jgsnf) bvttn cvsk ghjdjlbnm ghjldb;tybt njkmrj gj ytrjyrehtynysv ntvfnbrfv b nj - gjl ghbcvjnhjv cgtwbfkbcnf. 4. Ífrjytw, tckb ds yt [jnbnt pf,bdfnm ujkjde dctvb 'nbvb y.fycfvb, j,hfnbntcm r rjycekmnfyne d j,kfcnb bynthytn-vfhrtnbyuf.
Ñktle.ofz cnfnmz wbrkf ,eltn gjcdzotyf rjyrhtnysv ghfdbkfv ds,jhf jgnbvbpfnjhf dpznj c http://www.seonews.ru/article/.publication/420/
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