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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Äfyysq vfnthbfk - rhfnrjt 'cct j ntreotq cbnefwbb yf hsyrt hfphf,jnrb cfqnjd d Ðeytnt, gjgsnrf hfccvjnhtnm tt xthtp ghbpve rjyrehtynyjq ,jhm,s jcyjdys[ buhjrjd b ntyltywbq hfpdbnbz hsyrf.
À tcnm kb kblth?
Î,ofz cbnefwbz yf hsyrt
Åckb cghjcbnm xtkjdtrf, ytlfktrjuj jn Èynthytnf, rnj d Ðeytnt kblth d j,kfcnb web-lbpfqyf – nj d ltdznb ckexfz[ bp ltcznb yfv yfpjden cnelb. Ët,tltdf. Îyj b gjyznyj – ,htyl Ët,tltdf zdkztncz cfvsv hfcrhextyysv yt njkmrj d j,kfcnb hfphf,jnrb cfqnjd, yj b d vfcinf,f[ Ðeytnf djj,ot. Îcnfkmys[ cbkmys[ buhjrjd dhjlt Actis Systems, ÐÁÊ-Ñjan, Defa Gruppe bkb ADV/web-engineering yfpjden ujhfplj ht;t.
Ðfpvsnjcnm hsyrf
Ïjgsnftvcz gjyznm, ltqcndbntkmyj kb yf hsyrt tcnm zhrj dshf;tyysq kblth? Ïjcvjnhbv yf wbahs.
Î,]tv hsyrf hfphf,jnrb cfqnjd pf ghjitlibq ujl gj yfibv jwtyrfv cjcnfdbk 85-90 vky. ljkk. Î,jhjn cnelbb Ët,tltdf yf 'njv ;t ctuvtynt hsyrf gjhzlrf 4,5 vky. ljkk. Òj tcnm dctuj jrjkj 5% hsyrf. È 'nj ,tp extnf ahbkfycthjd.
×nj tot ,jktt bynthtcyj – j,jhjns tuj ,kb;fqib[ rjyrehtynjd, cnelbq gznthrb kt;fn d ghtltkf[ yt vtytt 1,5 – 2vky. ljkk. À e Actis, nfr djj,ot chfdybvfz wbahf – 3-4 vky. ljkk.
Òtreofz cbnefwbz gjrfpsdftn, yfcrjkmrj yf cfvjv ltkt hfpvsn hsyjr, b yfcrjkmrj vfks yf ytv ljkb nfr yfpsdftvs[ “kblthjd”. Ïj cenb, yf hsyrt yt ghjbc[jlbn ybrfrb[ pyfxbntkmysq cj,snbq.
Êhjvt njuj, cnelbz Ët,tltdf hf,jnftn d wtyjdjv ctuvtynt “Ë.rc”, yfb,jktt dscjrjv lkz hsyrf. Íf fdnjjndtnxbrt cnelbb pfgbcfyj “Åckb rnj-nj ghtlkj;bk dfv cltkfnm cfqn ljhj;t xtv vs, vs cltkftv tuj tot ljhj;t”. Âjpybrftn ljdjkmyj gfhfljrcfkmyfz cbnefwbz – kblthjv hsyrf zdkztncz rjvgfybz, rjnjhfz ltkftn 'rcrk.pbdyst ghjtrns lkz “,jufns[”. Íf k.,jv ecnjzditvcz hsyrt nfrjt hfcghtltktybt dcnhtxftncz rhfqyt htlrj (ukegj chfdybdfnm j,jhjns ,htylf Ðjkc-hjqc c j,jhjnjv ,htylf Ìthctltc, cjukfcbntcm?). Ýnj ujdjhbn j njv, xnj hsyjr gj cenb tot yt cajhvbhjdfkcz, b tuj vj;tn j;blfnm cthmtpyjt gththfcghtltktybt.
Ïhbvtybntkmyj r cnelbb Ët,tltdf vj;yj crfpfnm, xnj kb,j rjvgfybz cltkftn cnfdre yf ljk. hsyrf b eqltn c “luxury”-ctuvtynf (xnj dhzl kb, ghbybvfz dj dybvfybt tt gjpbwbjybhjdfybt), kb,j cbkmyj ghjbuhftn gj j,jhjnfv rhegysv buhjrfv chtlytuj wtyjdjuj lbfgfpjyf, gj-ght;ytve cybvfz “ckbdrb” c rhegys[ ,htyljd.
Íf hsyrt ghbcencndetn juhjvyjt rjkbxtcndj buhjrjd, ,jkmibycndj bp rjnjhs[ hf,jnftn d ybprjv wtyjdjv lbfgfpjyt. Ñdzpfyj 'nj c ybprbv gjhjujv d[j;ltybz, f nfr;t ytdscjrbv ehjdytv uhfvjnyjcnb pfrfpxbrf b tuj gjkyjq ltpjhbtynfwbb d hsyrt. Încencndbt ghjabkmys[ ÑÌÈ nfr ;t gjlkbdftn vfckf d jujym, gjkexbnm ljcnjdthye. byajhvfwb. ljdjkmyj nhelyj. Òjkrjds[ bccktljdfybq b j,pjhjd hsyrf – tlbybws.
Ïhjdjlz fyfkjubb c ntfnhjv djtyys[ ltqcndbq, vs yf,k.lftv yf hsyrt yt chf;tybt ytcrjkmrb[ cbkmys[ fhvbq, f cev,ehye. djpy. vt;le cj,jq ytcrjkmrb[ nsczx gfhnbpfy (ytrjnjhst bp rjnjhs[ xenm egbnfyytt), ltqcnde.ob[ d jlbyjxre.
À,cjk.nyj ibrfhye., yf vjq dpukzl, wbnfne bp Õfhvcf d hfvrf[ jndtnf djghjc j, j,otq cbnefwbb yf hsyrt b rjkbxtcndt buhjrjd ghbdtk Àktrctq Ïthcbfyjd, lbhtrnjh ADV/web-engineering (www.adv.ru):
“Îlyf cnfhe[f jn xhtpvthyjuj k.,jgsncndf dsdfkbkfcm bp jryf, egfkf b hfp,bkfcm. Èp jryf dsceyekfcm lheufz cnfhe[f b cnfkf cvjnhtnm dybp yf hfp,bdie.cz, yj jn xhtpvthyjuj k.,jgsncndf nj;t dsdfkbkfcm bp jryf, egfkf b hfp,bkfcm. Ïjnjv bp jryf dsdfkbkfcm nhtnmz cnfhe[f, gjnjv xtndthnfz, gjnjv gznfz. Êjulf dsdfkbkfcm itcnfz cnfhe[f, vyt yfljtkj cvjnhtnm yf yb[, b z gjitk yf Ìfkmwtdcrbq hsyjr, ult, ujdjhzn, jlyjve cktgjve gjlfhbkb dzpfye. ifkm.”
Ädt bgjcnfcb hfphf,jnrb cfqnf
Ïjpdjk. ct,t yt,jkmijt jncnegktybt, rjnjhjt, ghfdlf, vj;tn ghjzcybnm, rnj c rtv ,jhtncz bkb, yfj,jhjn, yt [jxtn ,jhjnmcz yf hsyrt.
Íf hsyrt hfphf,jnrb cfqnjd vj;yj dsltkbnm ldt “ybib”, rjnjhst, ghb 'njv, ntcyj gthtctrf.ncz. Ýnj “htrkfvyst eckeub” b eckeub “ghjuhfvvyst”.
 gthdjv ckexft rkbtyne ghtlkfuftncz cfqn rfr vfhrtnbyujdsq bycnhevtyn, rjnjhsq htfkbpetn ne bkb bye. htrkfvye. cnhfntub./rjywtgwb..  'njq ybit cbkmyf rjyrehtywbz cj cnjhjys rhegys[ BTL-futyncnd.
Âj dnjhjv ckexft htxm ght;lt dctuj bltn j cthdbct, rjnjhsq ljk;ty htfkbpjdsdfnm njn bkb byja aeyrwbjyfk. Òfrjq ghjlern ,kb;t gj le[e (b ,jktt rjyrehtynty) r ltzntkmyjcnb cbcntvys[ byntuhfnjhjd b hfphf,jnxbrjd rkfccbxtcrjuj ÏÎ.
Ïjyznyj, xnj ,jkmibycndj cfqnjd zdkz.ncz cbv,bjpjv j,jb[ gjl[jljd, yj ghb 'njv chtlb ytrjnjhs[ rjvgfybq-kblthjd vj;yj xtnrj jncktlbnm nzujntybt d ne bkb bye. cnjhjye. Ífghbvth, Defa zdyj cnhjbn cdj. cnhfntub. d cnjhjye rkbtyncrjuj futyncndf rfr nfrjdjuj, htrkfvyjuj bkb vfhrtnbyujdjuj. Actis Systems, yfj,jhjn, bvttn erkjy ,jkmit cnjhjye fdnjvfnbpfwbb, hfphf,jnrb b2b gjhnfkjd b hfpyjuj hjlf Intranet-htitybq. È nfrb[ ghbvthjd vyjuj. Ïjyznyj, xnj b e Àrnbcf tcnm vyjuj htrkfvys[ ghjvj-ghjtrnjd, yj htxm yt j, 'njv, f j, j,ob[ ntyltywbz[.
Ênj c rtv dj.tn
È dj.tn kb…
Íbprfz vfhrtnbyujdfz b PR frnbdyjcnm gjxnb dct[ kblbhe.ob[ rjvgfybq ghbdjlbn r njve, xnj hsyjr rf;tncz ytghjphfxysv b crkflsdftncz dgtxfnktybt, xnj yf ytv djj,ot ybxtuj yt ghjbc[jlbn. Ít,jkmie. gjl,jhre nfrb[ htlrb[ “pyfrjds[” cj,snbq vs lftv xenm yb;t. Íb jlyf bp rjvgfybq yt dtltn fuhtccbdyjq “fnfre.otq” gjkbnbrb, b dcz ,jhm,f pf rjynhfrns hfpsuhsdftncz “gfccbdyj” yf pfrhsns[ ntylthf[ rhegys[ ,htyljd. Ïhjbuhfkb - nfr ghjbuhfkb, dsbuhfkb - b [jhjij. Ýnj, jgznm ;t, cdbltntkmcndetn j njv, xnj hsyjr cbkmyj hfpvsn, b ghzvjq cbkmyjq rjyrehtywbb ytn (gjxnb yb jlyf cnelbz yt vj;tn crfpfnm, rnj zdkztncz tt “ukfdysv” rjyrehtynjv).
Äkz chfdytybz, lf;t ,jktt vjkjljq b vtymibq gj j,]tve hsyjr CMS-cbcntv lftn ujhfplj ,jkmit byajhvfwbjyys[ gjdjljd d Ðeytnt. UMI CMS fnfretn Ábnhbrc, Ábnhbrc ltkftn cbkmyst vfhrtnbyujdst [jls d gkfyt j,]tlbytybz c 1Ñ, NetCat ,jhtncz b c ntvb, b c ntvb. Âct dtlen frnbdyjt ghjnbdj,jhcndj d gkfyt ajhvbhjdfybz gfhnythcrb[ ctntq. Ïjxtve 'nj nfr?
Äevf., jcyjdys[ ghbxbys ldt. Âj-gthds[, rfr yb cnhfyyj, hsyjr CMS ,jktt xtnrj cnhernehbhjdfy, cthmtpys[ buhjrjd yt ,jktt ltcznrf, lf b gjhju d[j;ltybz dsit, xtv e cnelbq. Ó kblthjd hsyrf ljdjkmyj ,jkmibt ljkb (gj lfyysv jghjcf "Ò'ukfqy" – yf Ábnhbrct hf,jnf.n gjxnb 70% cnelbq, bcgjkmpe.ob[ cnjhjyybt rjhj,jxyst htitybz; e Ët,tltdf, lkz chfdytybz, ljkz hsyrf hfphf,jnrb cfqnjd, gj yfibv jwtyrfv – jrjkj 5%), f pyfxbn, hsyjr ,jktt ghjphfxty, b e kblthjd ,jkmit ghjcnhfycndf b chtlcnd lkz vfytdhf.
Âj-dnjhs[, CMS-cbcntvf – 'nj ghjuhfvvysq ghjlern, b c njxrb phtybz rjyrehtynys[ ghtbveotcnd nfrjuj ghjlernf dct ujhfplj ,jktt ghjphfxyj, yt;tkb yf hsyrt cjplfybt cfqnjd, ult rkbtyne ghtlkfuf.n eckeue (rf;lsq hfp hfpye., b ljdjkmyj xfcnj e jlyjq cnelbb ghjtrn jn ghjtrnf cbkmyj hfpyzncz b gj rfxtcnde, b gj 'aatrnbdyjcnb).
Áeltn kb hsyjr egkjnyzncz, ,elen kb hfcnb ljkb kblthjd? Äevf., lf. Íj yt edthty, xnj dct ntreobt kblths cevt.n elth;fnm cdjb gjpbwbb.
Ênj d ktc, rnj gj lhjdf
Ïznthrf kblthjd – lbdthcbabrfwbz
Îlyjq bp rk.xtds[ ntyltywbq hfpdbnbz hsyrf cnfkf frnbdyfz lbdthcbabrfwbz cdjtuj ,bpytcf ghfrnbxtcrb dctvb dtleobvb buhjrfvb. Ñ jlyjq cnjhjys, hfcibhtybt cgtrnhf ghtljcnfdkztvs[ eckeu vj;tn cltkfnm ,bpytc ,jktt ecnjqxbdsv b lfnm yjdst ujhbpjyns hfpdbnbz. Ñ lheujq – hfcgsktybt ecbkbq b gjgsnrf cdfkbnm hfpyjgkfyjdst ghjlerns gjl tlbysq ,htyl vj;tn gkfxtdyj crfpfnmcz b yf ghjabkmyjq ltzntkmyjcnb. È e; gjcrjkmre z htibk yfpdfnm vfnthbfk cjpdexyj c rybujq Òhfenf b Ðfqcf, ytkmpz yt jnvtnbnm, xnj gjlj,yjt “hfcnzubdfybt ahjynf” c njxrb phtybz “vfhrtnbyujds[ djqy” gjpdjkbntkmyj kbim frwtynbhjdfyysv kblthfv hsyrf, rjnjhs[, rfr erfpfyj dsit, yf hsyrt gj cenb ytn.
Ïjcvjnhbv, rnj b relf lbdthcbabwbhetncz bp gznthrb kblthjd hsyrf (gj dthcbb htqnbyuf cnelbq jn "Ò'ukfqy"), f nfr;t lflbv rhfnrbt rjvvtynfhbb gj b[ frnbdyjcnb yf hsyrt:
Ñnelbz Ët,tltdf (www.design.ru)
Ñrkflsdftncz nfrjt joeotybt, xnj Ët,tltd ecnfk jn hsyrf hfphf,jnrb cfqnjd b yt dblbn tuj d xbckt ghbjhbntnys[ d gkfyt hfpdbnbz cdjtq rjvgfybb. Î, 'njv ujdjhzn b crfylfks c ÌÒÑ b Nokia, b vfkjt rjkbxtcndj hf,jn d 2007 ujle (28 ghjtrnjd yf vjvtyn cthtlbys ctynz,hz 2007, ghb 85 ghjtrnf[ pf 2006 ujl).
Ïjcvjnhbv, rfrbt fkmnthyfnbdyst yfghfdktybz hfpdbdftn “Ñnelbz ¹1”:
* Ãhfabxtcrbq lbpfqy. Àrnbdyjt cjnhelybxtcndj c gjgekzhysvb gtxfnysvb bplfybzvb gjpdjkbkj yfkflbnm hf,jne wtkjuj yfghfdktybz cnelbb, xnj, rfr b ghjvsiktyysq lbpfqy, dsltkztn tt chtlb j,otuj xbckf rjyrehtynjd. Ïjvbvj 'njuj, j,]tvs hf,jn d lfyyjq j,kfcnb gjpdjkz.n ujdjhbnm j njv, xnj j,jhjn lfyyjuj yfghfdktybz crjhj vj;tn ghb,kbpbnmcz r j,jhjnfv “ghjabkmyjq” dtnrb ,bpytcf.
* Ïhjvsiktyysq lbpfqy. “Äbpfqy cgfctn vbh”. Ñnelbz Ët,tltdf cnfhftncz ltkfnm cdjq ,bpytc nfv, ult tcnm ghbvtytybt gjyznb. “lbpfqy”. Èpyfxfkmyj ge,kbrfwbz hfpkbxyjuj hjlf “ghb,jhjd” yf cfqnt ,skf kbim elfxysv vfhtnbyujdsv [jljv gj ghbdktxtyb. rkbtynjd yf hfphf,jnre cfqnf, jlyfrj ntgthm yfghfdktybt hfpdbdftncz ljdjkmyj frnbdyj. Ítcrjkmrj rhegys[ ghjtrnjd dhjlt “Optimus” ujdjhzn j njv, xnj herjdjlcndj rjvgfybb cxbnftn ghjvsiktyysq lbpfqy jlybv bp ghbjhbntnys[ yfghfdktybq.
* Èynthatqcs. Ó; gjcrjkmre cnelbz cgtwbfkbpbhetncz d ghjvlbpfqyt b 'hujyjvbrt rfr nfrjdjq, nj b yfghfdktybt ghjtrnbhjdfybz bynthatqcjd b Usability nfr ;t zdkztncz jlybv bp rk.xtds[. Êcnfnb, 'nbv cnelbz ytgkj[j pfoboftn cdjb gjpbwbb jn gjntywbfkmyjq fnfrb rjyrehtynjd bp ybib vjlyjuj ctqxfc Usability. Êcnfnb, cnjbn ghbpyfnm, xnj cnelbz Ët,tltdf jlyf bp gthds[ d Ðeytnt cnfkf ujdjhbnm j Usability b vyjujt cltkfkf lkz gjgekzhbpfwbb lfyyjuj gjl[jlf d hfphf,jnrt c[tv dpfbvjltqcndbz xtkjdtrf b rjvgm.nthf (“human-computer interaction”).
Actis Systems (www.actis.ru)
Ïhb vtymitq (b vtytt crfylfkmyjq) bpdtcnyjcnb rjvgfybb gj chfdytyb. cj cnelbtq Ët,tltdf, Actis zdkztncz tt ,kb;fqibv rjyrehtynjv b gj j,jhjne d ctrnjht hfphf,jnrb cfqnjd vj;tn ljuyfnm kblthf e;t r rjywe 2007 ujlf. Ñhfdybdfz 'nb ldt rjvgfybb, vj;yj crfpfnm, xnj tckb cnelbz Ët,tltdf nzujnttn crjhtt r vjltkb dtltybz ,bpytcf htrkfvyjuj futyncndf, nj Actis Systems (rfr vs gbcfkb dsit) – ,kb;t gj le[e r cbcntvysv byntuhfnjhfv b hfphf,jnxbrfv ÏÎ.
* Èynhfytn b b2b. Înltkmyj yt [jntkjcm ,s dsltkznm 'ne j,kfcnm, gjcrjkmre jyf jxtym ,kbprf c hfphf,jnrjq Èynthytn-ghjtrnjd, jlyfrj d ckexft Actis 'nj yfghfdktybt zdkztncz jlybv bp ghbjhbntnys[.
* Èynthytn-htrkfvf. Ñnhfntubxtcrbq fkmzyc c AdWatch.
ÐÁÊ-Ñjan (internet.rbc.ru)
Ïhb c[tvt jhufybpfwbb gjnjxyjuj ghjbpdjlcndf b yfkbxb. Ájkmijuj Áhfnf d kbwt [jklbyuf ÐÁÊ rjvgfybz bvttn dct ifycs cnfnm kblthjv gj j,jhjne d ctuvtynt “chtlyt-ljhjub[” ghjtrnjd. Îlyfrj gjrf yt cnfkf, b dytiyt yt ghbkfuftn r 'njve jcj,s[ ecbkbq.
* Â[jlbn c cjcnfd vtlbf-[jklbyuf ÐÁÊ. Òfr xnj crjhtt vj;yj ujdjhbnm yt j lbdthcbabrfwbb ÐÁÊ-Ñjan, f j lbdthcbabrfwbb [jklbyuf d dblt ljxthytq rjvgfybb “ÐÁÊ-Ñjan”.
Defa Gruppe (www.defa.ru)
Ïthtjhbtynfwbz yf cnhfntub. “futyncndf” b ghbpyfybt ytghjabkmyjcnb xfcnb ghjbpdjlcndf (gtht[jl cnelbb yf Ábnhbrc), ujdjhbn j njv, xnj Defa yfb,jktt njyrj yf lfyyjv 'nfgt xedcndetn ntyltywbb hsyrf.
Ïhb cktljdfybb nfrjq cnhfntubb Defa, djpvj;yj, b cnfytn jlybv bp kblthjd – yj, djpvj;yj, yf ytcrjkmrj lheujv hsyrt (cj,cndtyyj, lkz rjvgfybb d 'njv ytn ybxtuj gkj[juj, lf;t yfj,jhjn).
Ñhtlb eckeu, ghtljcnfdkztvs[ Ätajq, pfzdkty ljdjkmyj ,jkmijq cgtrnh hfpyjuj hjlf j,kfcntq ltzntkmyjcnb, jlyfrj cjplftncz dgtxfnktybt, xnj vyjubt bp yb[ pfzdktys “lkz ufkjxrb”b zdkz.ncz dnjhbxysvb:
* TV-production.
* Ìj,bkmyst nt[yjkjubb
* Ñjplfybt fh[bntrnehys[ ghjtrnjd
* Ôjnj-eckeub
* Ñjplfybt vepsrfkmys[ rjvgjpbwbq
* Ðfphf,jnrf abhvtyyjq jlt;ls b eybajhvs
Ïhb 'njv j,obq dtrnjh hfpdbnbz rjvgfybb, rfr ytjlyjrhfnyj jpdexbdfkjcm tt herjdjlcndjv, kt;bn d j,kfcnb vjltkb “rkbtyncrjuj futyncndf”, rjnjhjt hf,jnftn ytgjchtlcndtyyj c rkbtynjv, yt hfcgskzzcm yf dnjhjcntgtyyst j,kfcnb.
ADV/web-engineering (www.adv.ru)
Êjvgfybz ADV/web-engineering zdkztncz yfb,jktt pfrhsnjq c njxrb phtybz dytiytq frnbdyjcnb chtlb xbckf ghjxb[ kblthjd hsyrf. Êjvgfybz lj cb[ gjh hf,jnftn njkmrj yf ctuvtynt hfphf,jnrb, gjllth;rb b hfpdbnbz cfqnjd, ghfrnbxtcrb ybrfr yt lbdthcbabwbhezcm. Ñ jlyjq cnjhjys, 'nj gjpdjkztn crjywtynhbhjdfnmcz yf eprjq j,kfcnb, yt hfpvsdfnm ,htyl, j,tcgtxbdfz dscjrjt (lf;t gj dth[ytve wtyjdjve ctuvtyne) rfxtcndj hf,jn, ghblth;bdfzcm vjltkb “,enbrf 'rcrk.pbdys[ ghjtrnjd”. Ñ lheujq – juhfybxbdftn ,bpytc d hfvrf[ ljdjkmyj yt,jkmijuj gj j,]tve hsyrf. Òtv yt vtytt, rjvgfybz gjrfpsdftn ytgkj[e. lbyfvbre hjcnf, bvtz (ghb jncencndbb fkmnthyfnbdys[ yfghfdktybq ltzntkmyjcnb) ,jktt 50 xtkjdtr d infnt.
Ïjkt ,bnds – ÑÌÈ
Ênj b xnj gbitn ghj dt,-hfphf,jnxbrjd
Ïjcrjkmre ,jkmibycndj buhjrjd hsyrf yt j,kflftn cthmtpysvb htrkfvysvb ,.l;tnfvb (b d ,kb;fqitt dhtvz 'nf ntyltywbz cj[hfybncz), jcyjdysv gjktv lkz rjyrehtynyjq ,jhm,s cnfyjdzncz ÑÌÈ. Òtv yt vtytt, rfr ,skj crfpfyj dsit, PR-frnbdyjcnm gjlfdkz.otuj ,jkmibycndf rhegys[ rjvgfybq rhfqyt ybprf. Îlyfrj dtrnjh hfpdbnbz jnhfckb yfghfdkty yf edtkbxtybt rjkbxtcndf ghjabkmys[ ÑÌÈ b ghjtrnjd, xnj ljk;yj cnbvekbhjdfnm rjvgfybb r frnbdyjq vfhrtnbyujdjq ltzntkmyjcnb. Äevf., vj;yj crfpfnm, xnj tckb ,bndf yf hsyrt hfphf,jnrb cfqnjd ,eltn rtv-nj dsbuhfyf, 'nj ghjbpjqltn bvtyyj pf cxtn ghfdbkmyjuj bcgjkmpjdfybz wtktds[ ÑÌÈ.
Çyfxbvst byajhvfwbjyyst gjdjls yf hsyrt: TOP-5
Çf gjcktlytt dhtvz rjkbxtcndj ljcnjqys[ dybvfybz byajhvfwbjyys[ gjdjljd vj;yj gthtcxbnfnm gj gfkmwfv. Òj, yfcrjkmrj b[ vfkj gjrfpsdftn rfr gfccbdyjcnm buhjrjd, nfr b jncencndbt ÑÌÈ, rjnjhst ,skb ,s ujnjds gjl[dfnbnm k.,jq vfkj-vfkmcrb pyfxbvsq bdtyn.
1. Ët,tltdcrbq 'gfnf;. ÌÒÑ. Nokia.
Àhntvbq Ët,tltd dctulf ,sk vfcnthjv ltkfnm ctycfwbb yf gecnjv vtcnt. Ïe,kbxysq b crfylfkmysq hfphsd jnyjitybq cyfxfkf c ÌÒÑ, f gjnjv c Nokia pfcnfdbk ujdjhbnm j cnelbb dtcm Ðeytn. Âjghjc, ghfdlf, d njv, yfcrjkmrj gjlj,ysq “yt,tksq” PR gjvj;tn rjvgfybb d jnyjitybz[ c lheubvb rhegysvb ,htylfvb, rjnjhst zdyj yt pf[jnzn “,snm cktle.obvb”.
* http://www.expert.ru/printissues/expert/2005/47/47ex-lebedev/
* http://www.adme.ru/studiya_artemiya_lebedeva/2007/06/27/18917/
2. Ñkbzybt 1Ñ b Bitrix
Îlybv bp pyfrjds[ cj,snbq jnhfckb cnfkj ckbzybt rjvgfybb Bitrix c akfuvfyjv ghjbpdjlcndf hjccbqcrjuj ÏÎ – rjvgfybtq 1Ñ. Äfyyfz cltkrf gjrfpsdftn gjdsitybt bynthtcf r hsyre (ght;lt dctuj, hsyre CMS) cj cnjhjys rhegys[ buhjrjd, f nfr;t lftn djpvj;yjcnb ghjlerne “1C-Bitrix” eghjxbnm kblthcndj pf cxtn yjds[ rjyrehtynys[ ghtbveotcnd.
* http://webplanet.ru/review/soft/2007/03/05/bs.html
3. Ïjregrf Victory S.A. ÑÓÏjv
Îlybv bp ytvyjub[ pf gjcktlybt ujls “ckbzybq” yf hsyrt hfphf,jnrb cfqnjd cnfkf gjregrf ÑÓÏjv jlyjq bp cnelbq dnjhjuj 'itkjyf – futyncndf Victory S. A. Êjvgfybz. cgtwbfkbpbhetncz yf hf,jnt c rhegysvb FCMG-,htylfvb, b d cjcnfdt ÑÓÏ, dblbvj, nfr;t ghjljk;bn cdj. ltzntkmyjcnm, c gthcgtrnbdjq dsqnb yf yjdsq ehjdtym pf cxtn “ltktubhjdfyys[” rjynfrnjd.
* http://sol-people.ru/news_117.html
4. Ñke[b j ghjlf;t ÐÁÊ-Ñjan
Ítrjnjhjt dhtvz yfpfl d hfpyjuj hjlf rjvvm.ybnb frnbdyj j,ce;lfkfcm ntvf j ghjlf;t ÐÁÊ-Ñjan cnjhjyytq rjvgfybz c wtkm. bp,fdktybz jn ytghb,skmyjuj frnbdf. Îlyfrj, byajhvfwbz jrfpfkfcm ght;ltdhtvtyyjq, b cke[b nfr b yt jghfdlfkbcm.
* http://community.livejournal.com/ru_smi/224554.html
5. Ïtht[jl cnelbb Defa yf 1C-Bitrix
Äfyyjt cj,snbt nfr;t vj;yj cxbnfnm jlybv bp yfb,jktt df;ys[. Âgthdst jlby bp rhegytqib[ buhjrjd hsyrf j,]zdbk j gtht[jlt yf ghjlern cnjhjyytuj hfphf,jnxbrf. Ýnj, ,tpeckjdyj, [jhjij bkk.cnhbhetn j,obt ntyltywbb hsyrf.
* http://www.internet.ru/social/2007-04-16919
Òtyltywbb jcdtotybz hsyrf
Cnjbn jnvtnbnm, xnj d gjcktlytt dhtvz tcnm ntyltywbz ekexitybz cbnefwbb jcdtotybz hsyrf. Ít crhjvybxfz, yfpjde jlybv bp gjlj,ys[ ghjtrnjd htqnbyu dt,-cnelbq jn "Ò'ukfqy". Òfr;t ytj,[jlbvj jnvtnbnm bybwbfnbde CNews gj ghjdtltyb. htqnbyuf dt,-ltdtkjgthjd, rjnjhe. htcehc fyjycbhjdfk cjdctv ytlfdyj. Ïhfdlf, d lfyyjv ckexft ytvyjuj cveoftn faabkbhjdfyyjcnm CNews c jlybv bp dtleob[ buhjrjd hsyrf – ÐÁÊ-Ñjan. Ïjvbvj 'njuj, byajhvfwbz j hsyrt b tuj buhjrf[ yfxfkf gjzdkznmcz b yf cnhfybwf[ vyjub[ bplfybq j,otuj IT-cgtrnhf. Ýnj gjrfpsdftn, xnj hsyjr gjcntgtyyj yfxbyftn gtht[jlbnm d ,jktt wbdbkbpjdfyye. b phtke. afpe.
Ákbwrhbu
Âjpvj;ty kb ghb[jl yf hsyjr rhegys[ buhjrjd?
Ñdthlkjdf Àyyf, Actis Systems, eghfdkz.obq gfhnyth: “Òtyltywbz ckbzybq b gjukjotybq, jcj,tyyj d dth[ytv b chtlytv ctuvtynf[, djphfcnftn.”
Ðfccvjnhbv ntve, rjnjhfz ljdjkmyj frnbdyj j,ce;lftncz yf hsyrt – djpvj;yjcnm ghb[jlf rhegys[ buhjrjd “bpdyt”. Ìyt dblbncz ytcrjkmrj djpvj;ys[ dfhbfynjd hfpdbnbz cj,snbq:
* Âs[jl yf ibhjrbq hsyjr rhegys[ BTL-futyncnd. Äfyysq dfhbfyn hfpdbnbz cj,snbq rf;tncz vyt vfkjdthjznysv. Êhegyst futyncndf b ctqxfc hf,jnf.n yf hsyrt, ghtbveotcndtyyj c bpdtcnysvb FMCG-,htylfvb. Á.l;tns jnltkmys[ ghjtrnjd yf hfphf,jnre cjcnfdkz.n lj 100-150 nsc. ljkk. Çf ghjtrn. Îlyfrj, hsyjr hfphf,jnrb cfqnjd rfr nfrjdjq bynthtcty futyncndfv njkmrj cjxrb phtybz j,tcgtxtybz gjkyjuj wbrkf lkz cdjb[ rkbtynjd. Âs[jlbnm yf hsyjr cjplfybz cfqnjd jnltkmyj bv ytn jcj,juj cvsckf. Âjpvj;ysq dfhbfyn ecbktybz ghbcencndbz yf hsyrt – ghbj,htntybt jlyjq bp rjvgfybq dnjhjuj 'itkjyf, c ntv, xnj,s htibnm dyenhtyybt ghj,ktvs c hfphf,jnrjq.
* Ïhb[jl cbcntvys[ byntuhfnjhjd. Îgznm ;t, nfrjq dfhbfyn djpvj;ty, yj e; ckbirjv vfk hsyjr, xnj,s frnbdyj pf ytuj ,jhjnmcz. Òjn ;t ÊÐÎÊ bvttn cj,cndtyysq jnltk, pfybvf.obqcz dt,-hfphf,jnrfvb, b jgznm ;t c wtkm. j,tcgtxtybz gjkyjuj wbrkf eckeu. Îlyfrj, tckb vfhrtnjkjub rjvgfybb htifn, xnj pf[dfn hsyrf djpvj;ty “vfkjq rhjdm.”, ,snm vj;tn, vs b cnfytv cdbltntkzvb gjgsnrb “,kbwrhbuf”. Ìjue ghtlgjkj;bnm, xnj 'nj ghjbpjqltn crjhtt d chtlyt-dscjrjv wtyjdjv ctuvtynt, f yt d rkfcct “k.rc”.
* Ïjzdktybt rhegyjuj buhjrf “bpdyt”. Âfhbfyn ntjhtnbxtcrb djpvj;ysq, yj gjxnb yt ghjuyjpbhetvsq. Âjpvj;yj kb, xnj rfrfz-nj rhegyfz cnhernehf j,hfnbn dybvfybt bvtyyj yf 'njn ctuvtyn hsyrf b htibn tuj pf[dfnbnm? Âjpvj;yj, yj vfkjjdthjznyj – hsyjr vfkjdfn.
Ítcrjkmrj ktn yfpfl ,skf gjgsnrf dsdtcnb d kblths hsyrf cnelb. “WhiteSite” gentv cthmtpys[ abyfycjds[ bydtcnbwbq. Îlyfrj ,bpytc-vjltkm gjrfpfkf cdj. ytcjcnjzntkmyjcnm, b yf lfyysq vjvtyn rjvgfybz zdkztncz kbim jlyjq bp ljdjkmyj vyjujxbcktyyjuj dnjhjuj 'itkjyf.
Ôkfyujdfz fnfrf
Âjpvj;ty kb ds[jl yf hsyjr xthtp cdj,jlyst ybib?
Îlby bp dfhbfynjd htfkbpfwbb ghtbveotcnd d rjyrehtynyjq ujyrt – ds[jl yf cdj,jlye. ybie hsyrf, c wtkm. ghbdktxtybz xthtp ytt gjnht,bntkz yf ctuvtyn c ,jktt dscjrbv ehjdytv rjyrehtywbb. Òfrjq dfhbfyn hfpdbnbz cj,snbq htfkty yf hsyrt hfphf,jnrb cfqnjd. ×nj ;t 'nj pf ybib, xthtp rjnjhst vj;tn ,snm jceotcndktyf akfyujdfz fnfrf yf kblthjd? Ðfccvjnhbv ytcrjkmrj ghbvthjd:
* Usability b ghjtrnbhjdfybt bynthatqcjd. Çf gjcktlybt gjknjhf ujlf d Ðeytnt lfyyfz j,kfcnm gtht;bkf gthbjl frnbdyjuj hjcnf. Ñdzpfyj 'nj d jcyjdyjv c frnbdysv ds[jljv yf hsyjr rjvgfybb UsabilityLab – ljxthytq cnhernehjq uheggs IT-Online. Àrnbdyfz vfhrtnbyujdfz b PR ltzntkmyjcnm gjpdjkbkb rjvgfybb gjlyznm ehjdtym cj,cndtyyjq bpdtcnyjcnb, f nfr;t djcnht,jdfyyjcnm eckeu d wtkjv yf lfyyjv ctuvtynt hsyrf. Ïjcrjkmre gjyznbt Usability ntcyj cdzpfyj c bynthatqcfvb rfr nfrjdsvb, lfyysq ctuvtyn ,kbpjr b r hfphf,jnrt ÏÎ, b r hsyre hfphf,jnrb cfqnjd. Ïj'njve tcnm dthjznyjcnm njuj, xnj, ecbkbd cdjb gjpbwbb d j,kfcnb Usability (bkb dcnegbd d fkmzyc cj cgtwbfkbpbhjdfyyjq rjvgfybtq), rfrjq-yb,elm buhjr hsyrf cvj;tn cthmtpyj ecbkbnm cdjb gjpbwbb b yf ybdt hfphf,jnrt cfqnjd. Íe;yj jnvtnbnm, xnj yfb,jktt pfobotyyjq d 'njv gkfyt zdkztncz cnelbz Ët,tldf, rjnjhfz ljkujt dhtvz ,skf gthdjghj[jlwtv d j,kfcnb Usability b ghjtrnbhjdfybz “xtkjdtrj-elj,ys[” bynthatqcjd.
* Êjyntyn-ghjdfqlbyu. Òfr;t frnbdyj d gjcktlytt dhtvz hfpdbdftncz j,kfcnm rjyntyn-ghjdfqlbyuf. Ïjzdbkcz hzl cgtwbfkbpbhjdfyys[ rjvgfybq, jrfpsdf.ob[ 'nb eckeub yf hsyrt. Ïjllth;fybt cfqnf d frnefkmyjv cjcnjzybb, ajhvbhjdfybt eybrfkmyjuj b bynthtcyjuj rjyntynf, ghtcc-rkbggbyu - nhflbwbjyyj dsgflfkb bp rheujpjhf cnelbb-hfphf,jnxbrf b jnlfdfkjcm yf jnreg cfvjve pfrfpxbre. Òtgthm rjvgfybb, ghfdbkmyj xedcnde.obt ntyltywbb hsyrf, cnfhf.ncz jrfpsdfnm eckeub b d 'njv ctrnjht , cfvjcnjzntkmyj bkb d rjfkbwbb cj cgtwbfkbpbhjdfyysvb futyncndfvb. Ýnjn ctuvtyn nfr;t vj;tn ,snm bynthtcty c njxrb phtybz ajhvbhjdfybz rjyrehtynys[ ghtbveotcnd, gjcrjkmre yfghzve. dkbztn yf 'aatrnbdyjcnm hf,jns ghjtrnf lkz pfrfpxbrf.
Òfr;t vj;yj dsltkbnm tot hzl j,kfcntq, rjnjhst gj lbyfvbrt hfpdbnbz gj[j;b yf jgbcfyyst dsit:
* Êjvveybrfwbjyysq vfhrtnbyu
* Ñnhfntubxtcrbq rjycfknbyu d Èynthytn
* Âbhecysq vfhrtnbyu
* PR-rfvgfybb d Èynthytn
Òj kb tot (,eltn?)
 rfxtcndt pfrk.xtybz
×nj ;ltn hsyjr hfphf,jnrb cfqnjd d ,eleotv?
Ít [jxe jcnfyfdkbdfnmcz yf j,ob[ ntyltywbz[, gjcrjkmre vfnthbfk, d j,otv, yt j yb[.
À c njxrb phtybz rjyrehtynyjq ,jhm,s yf hsyrt, cnjbn j;blfnm ecbktybz vfhrtnbyujdjq cjcnfdkz.otq ltzntkmyjcnb jn rhegys[ buhjrjd b cthmtpyjt j;tcnjxtybt rjyrehtywbb gjxnb dj dct[ ctuvtynf[ hsyrf.
Ðsyjr yf[jlbncz, gj cenb, tot yf cnflbb ajhvbhjdfybz, jlyfrj e;t zdkztncz gjntywbfkmyj bynthtcysv b c njxrb phtybz ,jkmijuj ,bpytcf. Ïj'njve gj,t;lfnm ,eltn njn, rnj cvj;tn yfb,jktt uhfvjnyj gjcnhjbnm cdj. vfhrtnbyujde. cnhfntub., exbnsdfz jcyjdyst dtrnjhf hfpdbnbz hsyrf, f nfr;t vfrcbvfkmyj 'aatrnbdyj ghjnbdjcnjznm ltqcndbzv cdjb[ rjyrehtynjd. dpznj c webplanet.ru/review/business/2007/10/01/marketing_wars.html
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