|
ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ìyjubt dkfltkmws cfqnjd b SEO’iybrb (gjbcrjdst jgnbvbpfnjhs) edthtys d njv, xnj gjregrf ccskjr (yf ;fhujyt jntxtcndtyys[ jgnbvbpfnjhjd «gjregrf vjhl»), f nfr;t ccskjxysq dpfbvjj,vty ghtlcnfdkz.n cj,jq cfvsq 'aatrnbdysq cgjcj,, ufhfynbhe.obq ,jkmijt rjkbxtcndj ,'rkbyrjd, cnjkm ytj,[jlbvs[ lkz gjgflfybz d ÒÎÏs gjbcrjdbrjd. Îlyfrj 'nj yt tlbycndtyysq cgjcj, gjkextybz ,'rkbyrjd.
Ânjhjq cgjcj, - cnfntqysq vfhrtnbyu. Î y¸v vs b gjujdjhbv lfktt.
Ïhjdthtyysq dhtvtytv b ljrfpfdibq cdj. lttcgjcj,yjcnm cgjcj, gjkextybz ,'rkbyrjd pfrk.xftncz d gthtgtxfnrt rjyntynf (j,sxyj gjl rjyntynjv gjlhfpevtdf.ncz cnfnmb) yf ntvfnbxtcrb[ cfqnf[ gj ghbywbge: vs dfv cnfnm. – ds yf yfc ccskre.
Ëexit, xnj,s cnfnmb e;t cjlth;fkb d ct,t ccskre yf cfqn fdnjhf cnfnmb. Ýnj cnfyjdbncz djpvj;ysv ghb bcgjkmpjdfybb rjhjntymrjuj fdnjhcrjuj ,kjrf (gfhf ghtlkj;tybq j, fdnjht b tuj cfqnt) gjckt cnfnmb.
Î,sxyj cnfntqysq vfhrtnbyu cnfdzn yf cnegtym dsit, xtv SEO (gjbcrjde. jgnbvbpfwb.) b j,vty ccskrfvb. Ïj'njve yfcnjzntkmyj htrjvtyle. dfv lj,fdbnm cnfntqysq vfhrtnbyu d cdjq SEO-bycnhevtynfhbq!
SEO-ghtbveotcndf cnfntqyjuj vfhrtnbyuf gthtl ccskjxysv dpfbvjj,vtyjv
1. Ñcskrb gjzdkz.ncz d hfps ,scnhtt. Âs jnghfdkztnt e-mail cj cdjtq cnfnm¸q dkfltkmwe ntvfnbxtcrjuj cfqnf c ghtlkj;tybtv jge,kbrjdfnm t¸ yf tuj cfqnt. Íbrfrb[ j,hfnys[ ccskjr, ybrfrb[ ghjdthjr – ghjcnfdbkb yf yfi cfqn ccskre bkb ytn. Înc.lf vs vj;tv cltkfnm dsdjl: blz 'nbv gen¸v, ds pf jghtltk¸yyjt dhtvz lj,m¸ntcm ujhfplj ,jktt dgtxfnkz.ob[ htpekmnfnjd, yt;tkb pf 'nj ;t dhtvz, pfybvfzcm j,vtyjv ccskrfvb.
2. Ñcskjxysq dpfbvjj,vty ghfrnbxtcrb evth. Ìyjubt dkfltkmws dt,-cfqnjd ghjcnj-yfghjcnj yt cjukfif.ncz yf dpfbvjj,vty ccskrfvb. Ïj'njve ghb nfrjv gjkj;tybb ltk tlbycndtyysv cgjcj,jv lj,bnmcz dscjrjq wbnbhetvjcnb zdkztncz cnfntqysq vfhrtnbyu.
3. Ìs gjkexftv bcrk.xbntkmyj ,'rkbyrb. Ìyjubt SEO’iybrb edthtys d njv, xnj dpfbvyst ccskrb buyjhbhe.ncz gjbcrjdsvb vfibyfvb, yfghbvth, dpfbvyst ccskrb ybrjulf yt lflen nfrjuj dscjrjuj gjrfpfntkz wbnbhetvjcnb, rfr ,'rkbyrb. Êjytxyj ;t, dpfbvyst ccskrb lj cb[ gjh wtyzncz, yj nen cnjbn njkmrj jlby djghjc – yfcrjkmrj jyb wtyys yf cfvjv ltkt.
4. Ìbybvfkmyjt rjkbxtcndj dytiyb[ ccskjr yf cnhfybwt cj cnfnm¸q. Ìyjubt SEO’iybrb edthtys d njv, xnj xtv ,jkmit ccskjr hfcgjkj;tyj yf jlyjq cnhfybwt cfqnf, ntv vtymibq dtc gthtlf¸ncz rf;ljq bp yb[. Â gjlfdkz.otv ,jkmibycndt ckexftd ,sdftn nfr: yf rfrjv-kb,j cfqnt hfpvtoftncz cnfnmz, f ,'rkbyr, dtleobq yf cfqn fdnjhf, zdkztncz xenm kb yt tlbycndtyyjq dytiytq ccskrjq c 'njq cnhfybws dt,-cfqnf.
Îcj,st b yt cdzpfyyst c SEO ghtbveotcndf cnfntqyjuj vfhrtnbyuf
Ïhtj,kflfybt yt cdzpfyys[ c SEO ghtbveotcnd yfl bvtyyj SEO-ghtbveotcndfvb ltkftn cnfntqysq vfhrtnbyu gjbcnbyt ujhfplj ,jktt htpekmnfnbdysv vtnjljv gjkextybz ,'rkbyrjd. Íb;t j, 'nb[ jcj,s[ ghtbveotcndf[:
1. Ðtuekzhyjt yfgjkytybt cfqnf rjyntynjv. Åckb ds cjplf¸nt rjyntyn cgtwbfkmyj lkz hfcghjcnhfytybz gj ntvfnbxtcrbv htcehcfv, ds vj;tnt hfpvtofnm tuj yf cdj¸v cfqnt. Çfgjvybnt jxtym df;yjt ghfdbkj: xtv ,jkmit rjyntynf cjlth;bncz yf cnhfybwf[ dfituj dt,-cfqnf, ntv ,jkmit gjbcrjdjuj nhfabrf jy tve ghbytc¸n. Ïht;lt xtv pfyznmcz hfcghjcnhfytybtv cdjtuj rjyntynf gj lheubv htcehcfv, cktletn lj;lfnmcz, gjrf gjbcrjdst hj,jns tuj ghjbyltrcbhe.n. Ýnj nht,etncz lkz njuj, xnj,s bp,t;fnm rjyrehtywbb d htpekmnfnf[ gjbcrjdjq dslfxb c htgf,kbithfvb dfituj rjyntynf.
2. Ãtythfwbz nhfabrf. Ñcskrb, hfpvtoftvst d fdnjhcrjv ,kjrt cnfnmb, cgjcj,ys utythbhjdfnm bcrk.xbntkmyj dscjrjwtktdjq nhfabr yf dfi cfqn, n.r. xbnf.n cnfnmb njkmrj nt k.lb, rjnjhst pfbynthtcjdfys d ghtljcnfdkztvjq bvb byajhvfwbb. Åckb cvj;tnt lj,bnmcz vfccjdjq gthtgtxfnrb dfib[ cnfntq rfr yf cfqnf[, nfr b d hfccskrf[, nj j,tcgtxbnt cdjq cfqn gjcnjzyysv ghbnjrjv dscjrjwtktdjuj nhfabrf.
3. Çyfxbntkmyjt gjdsitybt fdnjhbntnyjcnb. Ñnfntqysq vfhrtnbyu, zdkz.obqcz 'aatrnbdytqibv vtnjljv gjkextybz ,'rkbyrjd, cgjcj,ty pyfxbntkmyj gjdscbnm fdnjhbntnyjcnm cfqnf-htgf,kbithf. Â bynthytnt vj;yj yfqnb nsczxb ÃÓÐÓ, ghb,skm b pyfvtybnjcnm rjnjhsv ghbytckj bvtyyj nj, xnj jyb d cdj¸ dhtvz ds;fkb dct cjrb bp cgjcj,f, bvz rjnjhjve - cnfntqysq vfhrtnbyu.
4. Ïhbdktxtybt dybvfybz. Ñnfntqysq vfhrtnbyu gjvj;tn dfv ljdtcnb lj vfcc rfre.-kb,j df;ye. byajhvfwb.. Ífghbvth, cnfntqysq vfhrtnbyu ghjcnj ytjwtybv d nt[ ckexfz[, rjulf ytj,[jlbvj ghjldbyenm d vfccs byajhvfwb. j yjds[ njdfhf[ b eckeuf[.
Ítljcnfnrb cnfntqyjuj vfhrtnbyuf
Êfr 'nj j,sxyj ,sdftn – d [jlt b[ htfkbpfwbb cfvs[ 'aatrnbdys[ vtnjljd j,yfhe;bdf.ncz vyjujxbcktyyst gjldjlyst rfvyb. Ít kbitys 'nb cgjcj,s b ytljcnfnrjd, cgjcj,ys[ jpflfxbnm dkfltkmwtd cfqnjd, ;tkf.ob[ htfkbpjdfnm b[.
Íb;t ghbdtltyj jgbcfybt 4 ytljcnfnrjd cnfntqyjuj vfhrtnbyuf:
1. Äfktrj yt dctulf djpvj;yj bcgjkmpjdfnm gjl[jlzobq ntrcn ccskjr. Ê cj;fktyb., cjdhtvtyyst cbcntvs eghfdktybz rjyntynjv (CMS) eghjcnbkb ;bpym dkfltkmwfv cfqnjd – vfybgekzwbb yfl rjyntynjv ghjdjlzncz yt d html-rjlt, f rfr d Word’e. Ýnj jpyfxftn, xnj cbcntvs eghfdktybz rjyntynjv (CMS) ,jkmibycndf dkfltkmwtd cfqnjd fdnjvfnbxtcrb ghtj,hfpe.n URL d ccskre, [jnz ujhfplj kexit ,skj ,s pfnhfnbnm ytvyjuj dhtvtyb yf yjhvfkmyjt jajhvktybt ccskrb. Îgsnyst dkfltkmws cj,cndtyys[ cnfntqyj-vfhrtnbyujds[ rfvgfybq yfqlen cgjcj,s j,jqnb 'nj egeotybt b lj,m.ncz njuj, xnj dct ccskrb ,elen bvtnm nht,etvsq dbl.
2. Èpvtyxbdjcnm htpekmnfnjd d pfdbcbvjcnb jn cbnefwbb. Ñeotcnde.n cgtwbfkmyst fh[bds cnfntq, wtkm ceotcndjdfybz rjnjhs[ pfrk.xftncz rfr hfp d njv, xnj,s cj,bhfnm yf cdjb[ cnhfybwf[ cnfnmb gj dctdjpvj;ysv ntvfnbrfv, yfgbcfyyst cgtwbfkmyj lkz gthtgtxfnrb yf lheub[ ntvfnbxtcrb[ htcehcf[. Êf;lsq gjlj,ysq fh[bd hfpvtoftn cnfnm. e;t c ,'rkbyrfvb, yj gthtlf¸ncz gj 'njve ,'rkbyre ytpyfxbntkmysq PageRank. Òfr;t djpvj;yj b lheujt hfpdbnbt cj,snbq: c hjcnjv gjgekzhyjcnb cnfnmz cgjcj,yf ghbytcnb ujhfplj ,jkmit rfxtcndtyys[ ,'rkbyrjd, xtv ghb fyfkjubxys[ pfnhfnf[ ccskjxysq dpfbvjj,vty. ×nj,s cdtcnb r vbybveve dthjznyjcnm ghjdfkf cnfntqyj-vfhrtnbyujdjq rfvgfybb, ds ljk;ys ,snm edthtys d jge,kbrjdfyyjv rjyntynt – jy ljk;ty ,snm dscjxfqituj rfxtcndf. Òfr;t yt vtifkj ,s gkfybhjdfnm vfcinf,yst cnfntqyj-vfhrtnbyujdst rfvgfybb.
3. Òht,etn pyfxbntkmys[ rfgbnfkjdkj;tybq. Âfv gjnht,etncz dscjrjrfxtcndtyysq rjyntyn, rdfkbabrfwbz d djghjcf[ cnfntqyjuj vfhrtnbyuf b ,jkmijt rjkbxtcndj dhtvtyb yf htfkbpfwb. 'nb[ gkfyjd. Êfr bnju – pyfxbntkmyst dkj;tybz rfr rfgbnfkf, nfr b cbk, dhtvtyb c dfitq cnjhjys. Ïhfdlf, 'nb pfnhfns vj;yj cybpbnm, yfyzd cjjndtncnde.otuj cgtwbfkbcnf, rjnjhsq cltkftn dsityfpdfyye. hf,jne pf dfc.
4. Òht,etn yfkbxbz cjjndtncnde.otq rdfkbabrfwbb. Â yfert cnfntqyjuj vfhrtnbyuf ceotcndetn vyj;tcndj gjldjlys[ rfvytq, yf rjnjhst vjuen yfnryenmcz yjdbxrb 'njuj ltkf: yfxbyfz c ytghfdbkmyjuj jajhvktybz cnfntq, pfrfyxbdfz yfgbcfybtv e;fcys[ gj cjlth;fyb. gbctv dkfltkmwfv ntvfnbxtcrb[ htcehcjd c ghtlkj;tybtv gthtgtxfnfnm cnfnmb. Äkz njuj, xnj,s bvtnm gjhzljxysq jgsn b rdfkbabrfwb. d 'nb[ djghjcf[, ytj,[jlbvj ghjdtcnb hzl cnfntqyj-vfhrtnbyujds[ rfvgfybq. Ñ lheujq cnjhjys, jgsn vj;yj gjpfbvcndjdfnm e gjlj,ys[ ecgtiyj ghjdtl¸yys[ rfvgfybq. Êhjvt njuj, 'njn ytljcnfnjr vj;yj cvzuxbnm, jnlfd htfkbpfwb. lfyys[ rfvgfybq d herb cgtwbfkbcne cnfntqyjuj vfhrtnbyuf.
Ðtp.vt
• Ïhtbveotcndf bvt.n rfr ccskjxysq dpfbvjj,vty, nfr b cnfntqysq vfhrtnbyu.
• Âfv cktletn bcgjkmpjdfnm j,f 'nb vtnjlf.
• Òjkmrj cnfntqysq vfhrtnbyu j,kflftn yt cdzpfyysvb c SEO ghtbveotcndfvb.
• È cfvjt ukfdyjt – ghjatccbjyfkmyj cgkfybhjdfyyfz b ghjdtl¸yyfz cnfntqyj-vfhrtnbyujdfz rfvgfybz cgjcj,yf lfnm ghjcnj jitkjvkz.obt htpekmnfns, rjnjhst ybrjulf yt lfcn cgjcj, ccskjxyjuj dpfbvjj,vtyf, ghbx¸v ghb jlbyfrjdjv rfgbnfkjdkj;tybb d htfkbpfwb. j,jb[ vtnjljd.
Âs ljk;ys d j,zpfntkmyjv gjhzlrt lj,fdbnm cnfntqysq vfhrtnbyu d dfi SEO-bycnhevtynfhbq, gjrf 'nj yt cltkfk rnj-kb,j bp dfib[ rjyrehtynjd. Ïjnjhjgbntcm!
Ä;j'k Ójki |
