ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå) Ìfhbz ×thybwrfz lbhtrnjh futyncndf rjyntrcnyjq htrkfvs iConText «×tkjdtr, rjnjhsq gjregftn rjyntrcnye. htrkfve ujnjd gjregfnm tt dtplt» Êjve ye;ty rjyntrcn Ñtqxfc yf,k.lftncz ntyltywbz, rjulf rjyntrcnye. htrkfve dct ,jkmit bcgjkmpe.n ghtlcnfdbntkb nt[ jnhfcktq, rjnjhst nhflbwbjyyj cxbnfkbcm lkz 'njuj yt cjdctv gthcgtrnbdysvb (ghjlernjdst cegthvfhrtns, yfghbvth). Êfr Âs levftnt, gjxtve? Ýnj j,]zcyztncz cktle.otq ntyltywbtq. Åcnm j,obq htrkfvysq bynthytn-hsyjr, rjnjhsq ujdjhbn lkz rfrb[ jnhfcktq b rfrb[ nbgjd htrkfvjlfntktq bynthytn-htrkfvf ytgthcgtrnbdyf. È tcnm hsyjr rjyntrcnyjq htrkfvs, d rjnjhjq ytn nfrjuj ltktybz gj jnhfckzv. Òhelyj ghtlcnfdbnm, xnj,s vtlbqyjq htrkfvyjq pfybvfkcz xfcnysq ajnjuhfa bkb xfcnyst irjks. À d rjyntrcnt vj;tn ckexbnmcz k.,jq nbg htrkfvjlfntkz. Ïjkexftncz, xnj ytn nfrjq jnhfckb, rjnjhjq rjyntrcnyfz htrkfvf ,skf ,s ytbynthtcyf? Äbkthe rjyntrcnyfz htrkfvf dsujlyf dctulf, xnj,s jy yt ghjlfdfk. Ít pfdbcbvj jn njuj tcnm e ytuj cdjq cfqn bkb ytn, jy vj;tn htrkfvbhjdfnm cdjq flhtc ntktajy. Ïjnjve, xnj ghjbc[jlbn cktle.ott: k.lb ghb[jlzn d gjbcr, xnj,s, dj-gthds[, ds,hfnm njdfh, dj-dnjhs[, ds,hfnm, ult regbnm. Âtyljhs yt bcgjkmpe.n rjyntrcnye. htrkfve d xbcnjv dblt bkb ltkf.n 'nj rhfqyt htlrj. Êfrjq cvsck ujdjhbnm j njv, xnj jlyb rjylbwbjyths kexit lheub[, kexit ujdjhbnm «regbnt e yfc – 'nj ,eltn ltitdkt». Ïj'njve e lbkthjd bynthtc r rjyntrcne vtymit yt cnfyjdbncz. Ïj lfyysv fyfkbpf dtkbxbys ,.l;tnjd, pfnhfxbdftvs[ yf htrkfve d ßyltrc.Äbhtrnt jn ÐÀ «Âjktrc». Ñfvjq ljhjujq zdkztncz vtlbwbyf (36%). Ñjukfcys?  xtv ghbxbyf, gjxtve bvtyyj vtlbwbyf? Âj-gthds[, z cxbnf., xnj htrkfvyjt futyncndj yt vj;tn j,]trnbdyj jwtybdfnm cbnefwb. yf hsyrt. Äf;t nfrjt rhegyjt htrkfvyjt futyncndj rfr yfit yt vj;tn ,snm 'rcgthnjv, gjnjve rfr lfyyst ,elen ce,]trnbdysvb. Ñeotcnde.n hfpyst nbgs rkbtynjd: njn, rjnjhsq bltn yf ghzve., 'rjyjvz rf;le. rjgtqre b njn, rjnjhsq j,hfoftncz d futyncndj, jnlfdfz yf rjyntrcn ujhfplj ,jkmit chtlcnd. ×fot 'nj rkbtyns, e rjnjhs[ rhjvt rjyntrcnf tcnm b lheufz htrkfvf. Ïj'njve gjnht,bntkb rjyntrcnf d wtkjv b gjnht,bntkb rjyntrcnf, rjnjhst ghj[jlzn xthtp htrkfvyst futyncndf 'nj hfpyst wbahs. Ïj'njve c 'njq jwtyrjq z yt vjue yt gjcgjhbnm, yt cjukfcbnmcz. Âjpvj;yj e 'njuj futyncndf «vtlbwbycrb[» htrkfvjlfntktq ,jkmit, xtv jcnfkmys[ kb,j 'nb htrkfvjlfntkb nhfnzn ,jkmit ltytu yf gtht[jl. Ïhb 'njv nfr;t yflj jnvtnbnm ghbcencndbt ctpjyyjcnb d htrkfvyjv ,bpytct, yfghbvth, rjylbwbjyths ktnjv, j,juhtdfntkb pbvjq b n.l. Ýnj ,jkmit xfcnysq ckexfq, f yt ntyltywbz hsyrf? Ìj;tn ,snm, 'nj b ntyltywbz hsyrf. Îlyfrj 'nj ljk;yf gjlndthlbnm htrkfvyfz gkjoflrf, rfrbt bvtyyj htrkfvjlfntkb nhfnzn ,jkmit ltytu pf rkbr. Òfrbt lfyyst ,elen j,]trnbdysvb. Íf cbnefwb. nfr;t dkbztn 'rjyjvbxtcrfz cbnefwbz d cnhfyt. Ïjcvjnhbnt, crjkmrj fgntr jnrhskjcm d Ìjcrdt pf gjcktlytt dhtvz. Âjpvj;yj, ctqxfc d lfyysq dbl ,bpytcf drkflsdf.ncz ,jkmibt ltymub. Ïhbcjtlbytybt rfrb[ ctrnjhjd j;blftncz d ,kb;fqitt dhtvz? Èp rhegyjuj ,bpytcf j;blftncz ,jkmifz djdktxtyyjcnm nfrb[ cath rfr cnhf[jdfybt, ytldb;bvjcnm (real estate), dct ,jkmit rjyntrcn ,elen bcgjkmpjdfnm fdnjvj,bkmyst rjvgfybb.
Íjdst buhjrb Êfr Âs jwtybdftnt cbks Google Adwords yf hjccbqcrjv hsyrt? Êfrbt gthcgtrnbds? Âjghjc d njv, rfrjd ,eltn heccrbq nhfabr e Google, bv ytj,[jlbvj ghbdktrfnm ,jkmit heccrjq felbnjhbb. Åckb tt ,eltn vyjuj, nj b ghjlf;b ,elen hfcnb, b gthcgtrnbds ,elen [jhjibt. ×tkjdtr, rjnjhsq gjregftn rjyntrcnye. htrkfve ujnjd gjregfnm tt dtplt, htrkfvjlfntk. ytdf;yj c rfrjq cnjhjys pfitk gjregfntkm. Ë.lb cnfhf.ncz gj vfrcbveve j[dfnbnm cdj. wtktde. felbnjhb.. Ânjhjq djghjc - 'nj djghjc ghbdsxrb. Â Ðjccbb gkjoflrb gkfnzn ceotcndtyyst rjvbccbb futyncndfv, rjnjhst ghjlf.n rjyntrcnye. htrkfve. Â Google rjvbccbb djpvj;ys njkmrj lkz jxtym rhegyj ,.l;tnys[ futyncnd b jyf jxtym vfktymrfz - vfrcbvev 3%. Ýnj jpyfxftn, xnj futyncndf dsye;ltys ,hfnm rjvbccb. c rkbtynf, 'nj yfheiftn wtkjcnyjcnm ,bpytcf. Â Ðeytnt ghbcencnde.n nhb cbcntvs rjyntrcnyjq htrkfvs Átuey, Äbhtrn b Adwords. Êfrjdj cjjnyjitybt bcgjkmpjdfybz chtlb gjkmpjdfntktq dfituj futyncndf? Ñjjnyjitybt nfrjt ;t, rfr b hsyjxyjt. Ýnj 57% ßyltrc.Äbhtrnf, ghbvthyj 30% jn dct[ ltytu ghbikjcm yf Átuey, yt,jkmifz xfcnm ghbikfcm yf Ðfv,kth, 3-4% ghbikjcm yf Adwords. Â rfrb[ ckexfz[ dsujlyj b wtktcjj,hfpyj bcgjkmpjdfnm Átuey, Äbhtrn, Adwords? Ítn, vs yt hfpltkztv 'nb cbcntvs b yt ujdjhbv «bcgjkmpeqnt kexit Google bkb Átuey» b n.g. Ïjnjve, xnj tcnm tlbycndtyysq rhbnthbq, gj rjnjhjve vs vjukb ,s b[ htrjvtyljdfnm. Ýnj jwtyrf 'aatrnbdyjcnb, rfr gjdtltybt gjkmpjdfntkz, ghbitlituj c ßyltrcf, jnkbxftncz jn gjkmpjdfntkz c Átueyf. Êf;lfz bp cbcntv ghtlcnfdkztn cdj. jwtyre 'aatrnbdyjcnb, jlyfrj j,otq b j,]trnbdyjq cnfnbcnbrb ytn. Ïj'njve z yt ,thecm ult b gj rfrbv pfghjcfv kexit htrkfvbhjdfnmcz. Êfr lfdyj hf,jnftnt c Adwords? Ñ rfrbvb nhelyjcnzvb cnjkryekbcm? Êfr htrkfvyjt futyncndj vs hf,jnftv c ybvb jrjkj ujlf. Îcyjdysv ytelj,cndjv ,skj ytljhf,jnfyyfz cbcntvf jgkfns. Ñtqxfc e;t ghfrnbxtcrb dct yjhvfkmyj. Ïjcrjkmre vs ,jkmijt futyncndj b e yfc ,jkmijq j,jhjn b ,jkmijt rjkbxtcndj htrkfvys[ rfvgfybq, vs rfr gthdjghj[jlws cnfkrbdfkbcm nj c jlybv, nj c lheubv, jceotcndkzz ghjwtcc jnkflrb. Ñtqxfc ujdjhzn j njv, xnj rjyntrcnyfz htrkfvf cnfytn jcyjdysv bycnhevtynjv lkz ,jkmibycndf cths[ jgnbvbpfnjhjd. Êfr Âs jnyjcbntcm r njve, xnj d j,kfcnm ghbltn ,jkmijt rjkbxtcndj ytrdfkbabwbhjdfyys[ ahbkfycthjd? Îyb-nj rfr hfp jxtym rdfkbabwbhjdfyyst, jyb e;t gjybvf.n, xnj nfrjt ckjdf, ybprjxfcnjnyst pfghjcs. Ïj'njve jyb cvjuen ekexibnm gjl[jl, ghbytcen yjdst ltymub. Îyb ,jktt rdfkbabwbhjdfyyst cgtwbfkbcns, yt;tkb cgtwbfkbcns htrkfvys[ futyncnd, jn rjnjhs[ dhtlf ,jkmit, xtv vj;tn ,snm jn jgnbvbpfnjhjd, rjnjhst ghblen. Â lfkmytqitv bp yb[ cvjuen dshfcnb ,jktt ecgtiyst htrkfvyst futyncndf, rjnjhst cnfyen ljcnjqysvb rjyrehtynfvb.
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