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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå) Ìsckm j njv, xnj e k.,jq vfkj-vfkmcrb edf;f.otq ct,z rjvgfybb ljk;ty ,snm cdjq bynthytn-cfqn, e;t lfdyj cnfkf ,fyfkmyjcnm.. Ñtujlyz ujhfplj df;ytt pfcnfdbnm 'njn cfqn hf,jnfnm yf ,bpytc. Ýnbv b pfybvf.ncz vfhrtnjkjub bynthytnf -- jgnbvbpfnjhs, rjnjhst jceotcndkz.n gjbcrjdjt ghjldb;tybt cfqnf b tuj jgnbvbpfwb.. Ðsyjr gjbcrjdjq jgnbvbpfwbb ctujlyz ,ehyj hfcntn. Ìyjubv tuj exfcnybrfv rf;tncz, xnj ghfdbkf buhs e;t ckj;bkbcm, f pyfxbn, vj;yj cgjrjqyj cnhbxm regjys. Íj dgjkyt djpvj;yj, xnj e;t d 'njv ujle b[ ;len c.hghbps. Ñkjdj j ckjdf[ Ñjukfcyj lfyysv fccjwbfwbb "Èynthytn b ,bpytc", j,]tv hsyrf jgnbvbpfwbb yf ctujlyz cjcnfdkztn 12% jn j,otuj j,]tvf bynthytn-hsyrf b jwtybdftncz ghbvthyj d $50 vky, f hsyjr nhfabrf (gkfnyjuj hfpvtotybz ccskjr, bcgjkmpetvjuj jgnbvbpfnjhfvb lkz gjdsitybz dtcjvjcnb cfqnf lkz gjbcrjds[ cbcntv) -- 4% ($15 vky). À djn rfrbt jwtyrb cjlth;fncz d t;tujlyjv bccktljdfybb rjvgfybb "Ât,Ïhjtrns" "Ðsyjr eckeu gj jgnbvbpfwbb cfqnjd-2006": j,obq j,]tv hsyrf -- $70 vky, bp yb[ jrjkj 28% ($19,6 vky) ghb[jlbncz yf gkfnyst vtnjls ghjldb;tybz. Äj[jl jgnbvbpfnjhjd cjcnfdkztn $50 vky d ujl. Îlyfrj yt dct 'rcgthns cjukfcys c 'nbvb jwtyrfvb.
Âghjxtv, ceotcndetn tot b hsyjr nfr yfpsdftvjq xthyjq jgnbvbpfwbb, rjnjhsq vj;yj jwtybnm kbim ghb,kbpbntkmyj. Èdfy Ñtdjcnmzyjd, utythfkmysq lbhtrnjh rjvgfybb "Ât,Ïhjtrns": Ìs yt pfybvfkbcm bccktljdfybtv hsyrf xthyjq jgnbvbpfwbb. Íj tckb jnnfkrbdfnmcz jn joeotybq b jnhsdjxys[ jnrhsns[ lfyys[, levf., xnj 'nb ht,znf bvt.n yt vtymibq cjdjregysq lj[jl, xtv nt, rnj hf,jnftn gj ghfdbkfv. Âct d ,tkjv Átkst jgnbvbpfnjhs gjkmpe.ncz d cdjtq hf,jnt ktufkmysvb vtnjlfvb (j,vty ccskrfvb, htubcnhfwbz cfqnf d rfnfkjuf[, jgnbvbpfwbz tuj rjyntynf) b uyeif.ncz nt[yjkjubzvb, rjnjhst pfghtotys gjbcrjdsvb cbcntvfvb (cjplfybt ljhdttd b lheujuj gjbcrjdjuj cgfvf). Âtlm jyb ghjldbuf.n cfqns cdjb[ rkbtynjd, b ,fy (elfktybt dct[ cnhfybw cfqnf bp byltrcf gjbcrjdjq cbcntvs), gjkextyysq jn gjbcrjdbrf pf pfghtotyye. buhe, j,jqltncz rkbtyne ckbirjv ljhjuj. Ñjukfcyj egjvzyenjve bccktljdfyb. rjvgfybb "Ât,Ïhjtrns", ctujlyz yf hsyrt jrjkj nsczxb ktufkmys[ hjccbqcrb[ jgnbvbpfnjhcrb[ rjvgfybq b xfcnys[ cgtwbfkbcnjd. Ñhtlybq jgsn hf,jns rjvgfybq -- 2,5 ujlf, d infnyjv hfcgbcfybb nbgbxyjq rjvgfybb xbckbncz 5-19 xtkjdtr. ×nj ;t ghbj,htnf.n pf cdjb ltymub (chtlyzz wtyf rjynhfrnf -- ,jktt 30 nsc. he,. d vtczw) rkbtyns jgnbvbpfnjhjd? À ghbj,htnf.n jyb edtkbxtybt lj[jlyjcnb cdjtuj ,bpytcf. Âtlm dct jxtym ghjcnj: xtv ,jkmit gjctnbntktq ghbltn yf ndjq cfqn, ntv ,jkmit ifycjd yf edtkbxtybt ghjlf; njdfhjd bkb eckeu. È jgnbvbpfnjhs d j,otv cghfdkz.ncz cj cdjtq pflfxtq. Ìyjubt rjvgfybb, hf,jnf.obt d catht c hfpdbnjq bynthytn-gjllth;rjq (gkfcnbrjdst jryf, rjylbwbjyths, j,juhtdfntkb, nehbpv, ytrjnjhst .hblbxtcrbt eckeub b n. l.), ghfrnbxtcrb gjkyjcnm. gthtikb yf ghbdktxtybt rkbtynjd xthtp ctnm: ybrfrjq lheujq dbl htrkfvs ctujlyz yt chfdybncz gj 'aatrnbdyjcnb c gjbcrjdsv ghjldb;tybtv cfqnf. ßhrbv ghbvthjv ecgtiyjuj dtltybz ,bpytcf xthtp bynthytn vj;tn cke;bnm jgsn rhegyjq rjvgfybb "Ìjcrjdcrbt jryf". Ìfrcbv ×txtrby, herjdjlbntkm jnltkf bynthytn-vfhrtnbyuf rjvgfybb ARTtech: Ítrjnjhst yfib rkbtyns ctqxfc ghjcnj jnrfpfkbcm jn dct[ lheub[ cgjcj,jd ghjldb;tybz cdjtuj ,bpytcf, rhjvt bynthytnf, b ljdjkmys htpekmnfnjv. Åot jlby ytcjvytyysq gk.c gjbcrjdjuj ghjldb;tybz -- vfrcbvfkmyfz ghjphfxyjcnm b gjlrjynhjkmyjcnm yfitq hf,jns. Íf,k.lfz pf cnfnbcnbrjq gj cdjtve cfqne, yfi rkbtyn vj;tn d k.,jq vjvtyn ,tcgkfnyj gjkexbnm dc. bynthtce.oe. tuj byajhvfwb. j rjkbxtcndt b vfhihenf[ gjctnbntktq. Ñtujlyz, jlyfrj, yf hsyrt djpybrkf ghj,ktvf, rjnjhe. vj;yj jgbcfnm nfr: wtkm. jgnbvbpfnjhjd pfxfcne. cnfyjdbncz yt edtkbxtybt rjkbxtcndf rkbtynjd pfrfpxbrf, f ljcnb;tybt dscjrb[ gjpbwbq gj ntv bkb bysv pfghjcfv d dslfxt gjbcrjds[ cbcntv. Òj tcnm 'aatrnbdyjcnm ythtlrj gjlvtyztncz 'aatrnjv. Ñnhjuj ujdjhz, d njv, xnj gjpbwbb d gjbcrjdjq dslfxt cnfkb cbyjybvjv ecgtiyjcnb jgnbvbpfwbb, tcnm hfpevyjt pthyj. Ïj vytyb. fyfkbnbrjd cbcntvs cnfnbcnbrb SpyLog, 30% gjkmpjdfntktq, ghbitlibt yf htcehc bp gjbcrjdjq dslfxb, j,tcgtxbdf.n gjkjdbye dct[ ghjlf; njhujdjq gkjoflrb. Èvtyyj gj'njve gthdfz cnhfybwf dslfxb gjbcrjds[ cbcntv vfybn jgnbvbpfnjhf b tuj rkbtynf cj cnhfiyjq cbkjq. Àylhtq Òhfdby, PR-vtytl;th rjvgfybb "Èyajhvcthdbc": Â gjcktlybt ldf ujlf jgnbvbpfnjhcrfz ltzntkmyjcnm ghtdhfnbkfcm d jgnjdsq ,bpytc gj regkt-ghjlf;t ccskjr. Ýnj nj, xnj ctujlyz hf,jnftn. Ê cj;fktyb., yf hsyrt bltn yt nt[yjkjubxtcrfz ,jhm,f, f djqyf ,.l;tnjd. Ïjregrf ccskjr c fdnjhbntnys[ htcehcjd yf ghjldbuftvsq cfqn -- jlyf bp cfvs[ gjgekzhys[ ctujlyz nt[yjkjubq hf,jns gj gjbcrjdjve ghjldb;tyb.. Ýnj yt pfghtotyj gjbcrjdsvb cbcntvfvb, f gjnjve frnbdyj bcgjkmpetncz ,tksvb jgnbvbpfnjhfvb. Êfr ;t 'nj hf,jnftn? Äkz hfy;bhjdfybz d gjbcrt ,jkmibycndj gjbcrjds[ cbcntv bcgjkmpe.n fkujhbnv, rjnjhsq vj;yj yfpdfnm "htrjvtylfwbb". Åckb yf fdnjhbntnyjv cfqnt cnjbn ccskrf yf lheujq cfqn b d ntrcnt 'njq ccskrb cjlth;bncz rk.xtdjq pfghjc, nj gjbcrjdfz cbcntvf, crjhtt dctuj, cjxntn, xnj cfqn, yf rjnjhsq dtltn ccskrf, rfxtcndtyysq b cjjndtncndetn ntvfnbrt pfghjcf.
Àylhtq Èdfyjd, fyfkbnbr rjvgfybb "Àivfyjd b gfhnyths", ukfdysq htlfrnjh hfccskrb "Ïhjldb;tybt cfqnf: cjdtns 'rcgthnjd": 12 bp 24 jghjityys[ yfvb rjvgfybq ;tcnrj ghbdzpsdf.n cdjb ghtlkj;tybz r cgbcre pfghjcjd, ghbxtv 'njn cgbcjr jxtym ytdtkbr. Ìfrcbvfkmyfz cevvf, pfghfibdftvfz pf ghjldb;tybt gj jlyjve pfghjce, cjcnfdkztn $2000-2100 d vtczw, vbybvfkmyfz -- jrjkj $40. Ðfpkbxyst rjvgfybb pf ghjldb;tybt yf gthdst gjpbwbb 14 jlyb[ b nt[ ;t pfghjcjd ghtlkfufkb wtys jn $3200 lj $23 600 d vtczw. Òj tcnm rfrjuj-kb,j j,otuj ghbywbgf wtyjj,hfpjdfybz yf hsyrt ytn. Âghjxtv, nfrjq hfp,hjc wty cdjqcndty k.,jve vjkjljve hsyre. Íj yf hsyrt gjbcrjdjq jgnbvbpfwbb tcnm ghj,ktvs gjdf;ytt. Àylhtq Èdfyjd: Ñtujlyz vs dblbv, rfr hfpdbdftncz jgnbvbpfnjhobyf -- bltn vfccjdfz cregrf b ghjlf;f ccskjr, fdnjvfnbxtcrfz hfccnfyjdrf ccskjr, vfccjdjt ghjbpdjlcndj cjnty ntvfnbxtcrb[ cfqnjd-cfntkkbnjd b gctdljrjyntynf, gfhfkktkmyj ltcznrb nsczx ljvtyjd htubcnhbhe.ncz ghjcnj dghjr... Ñtujlyz gj hfpkbxysv ntvfnbrfv d pfdbcbvjcnb jn b[ ghjlfdftvjcnb ghjldbuftvst jgnbvbpfnjhfvb ghjtrns pfybvf.n 60-100% d dslfxt "ßyltrcf". È lfktrj yt dct jyb cltkfys lkz k.ltq, [jnz cjplfdfkb b[ djdct yt xthyst jgnbvbpfnjhs. >Ë.lb d xthyjv Ñfvst zhrbt b vyjujxbcktyyst ghtlcnfdbntkb rfcns xthys[ jgnbvbpfnjhjd hf,jnf.n yt yf rkbtynjd, f yf ct,z. Ñfqns, rjnjhst jyb cjplf.n b ghjldbuf.n (nfr yfpsdftvst ljhdtb, doorway -- d[jlyst cnhfybws), ltkf.ncz lkz hj,jnjd gjbcrjds[ vfiby, f wtkm. zdkztncz utythfwbz nhfabrf -- ghbdktxtybt k.ltq, ntv bkb bysv cgjcj,jv gthtyfghfdkztvs[ pfntv yf ye;ysq ljhdtqobre cfqn. Äjhdtb ,sdf.n hfpyst. Îlyb ghtlcnfdkz.n cj,jq cnhfybxre c ytdyznysv ntrcnjv b ccskrfvb yf ye;yst cfqns, f nj b ghjcnj c aeyrwbtq fdnjvfnbxtcrjuj htlbhtrnf (gthtyfghfdktybz) gjkmpjdfntkz. Òfrbt ljhdtb ltkf.ncz bcrk.xbntkmyj lkz ghbdktxtybz ,jkmijuj rjkbxtcndf k.ltq yf dgjkyt rfxtcndtyysq cfqn, ult, r ghbvthe, hfpvtoty ,kjr rjyntrcnyjq htrkfvs: xtv ,jkmit gtht[jljd gj htrkfvysv ccskrfv, ntv ,jkmit pfhf,fnsdftn dkfltktw cfqnf--gfhnythf cbcntvs rjyntrcnyjq htrkfvs b ntv crjhtt jregftn ct,z ljhdtq. Äheubt ljhdtb dsukzlzn rfr j,sxyst cfqns, yj cjcnjzn bp jlyjq-lde[ cnhfybw c j,hsdjxysvb ntrcnfvb. Èyjulf nfrbt ljhdtb zdkz.ncz fdnjvfnbxtcrb crjvgbkbhjdfyysvb ahfuvtynfvb hfpkbxys[ cfqnjd, ghbxtv crjvgbkbhjdfyysvb nfr rfxtcndtyyj, xnj c gthdjuj dpukzlf yt dctulf gjqvtim, xnj 'nj pf gnbwf. Òfrbt ljhdtb dgjkyt vjuen j,vfyenm cbcntve rjyntrcnyjq htrkfvs b e,tlbnm tt, xnj ghjldbuftvsq cfqn ljcnjby cnfnm tt htrkfvyjq gkjoflrjq. Ïjkmpjdfntkb, pf[jlz yf nfrjq ljhdtq b yt yf[jlz nfv ybxtuj bynthtcyjuj, dgjkyt vjuen pfbynthtcjdfnmcz htrkfvysv ,kjrjv, gthtqnb gj ytve -- b cgjycbhjdfnm nfrbv j,hfpjv ghjwdtnfybt gjbcrjdjuj cgfvf: ljhdtqobr gjkexbn ghjwtyn c gkfnt;f htrkfvjlfntkz jn cbcntvs rjyntrcnyjq htrkfvs, zdkzzcm tt ghzvsv gfhnythjv. Â ytrjnjhjv cvsckt vs vj;tv ujhlbnmcz ljhdtqobrfvb rfr cdjbv yfwbjyfkmysv ljcnjzybtv: dkfltkmwtv jlyjq bp rhegytqib[ vt;leyfhjlys[ gfhnythcrb[ ghjuhfvv b ctntq rjyntrcnyjq htrkfvs -- rjvgfybb UmaxSearch -- yfpsdf.n yfituj cjjntxtcndtyybrf Àktrctz Ãehtijdf (ctujlyz jy hfpdjhfxbdftn cj,cndtyye. gjbcrjde. cbcntve "Ât,fkmnf"). Î,jhjn UmaxSearch d 2006 ujle cjcnfdbk $40 vky. Äf b cfvb ljhdtqyst nt[yjkjubb gjcnhjtys yf vfntvfnbxtcrjq vjltkb heccrjuj vfntvfnbrf -- nfr yfpsdftvs[ wtgz[ Ìfhrjdf. Âghjxtv, ujhlbnmcz 'nbv ljcnjzybtv ytghjcnj: ljhdtb b ghjxbt gctdljcfqns cjcnfdkz.n jcyjdye. vfcce gjbcrjdjuj cgfvf, bphzlyj gjhnzotuj ;bpym ghjcnsv gjkmpjdfntkzv, rjnjhst gsnf.ncz yfqnb xnj-kb,j d gjbcrjds[ cbcntvf[. Íj tcnm b tot jlyf ghbxbyf ytk.,db gjbcrjds[ cbcntv r fyfh[bcnfv jn jgnbvbpfwbb: ljhdtqobrb, gj cenb, j,rhflsdf.n b[, gjkmpezcm faabkbhjdfyysvb c gjbcrjdbrfvb cbcntvfvb rjyntrcnyjq htrkfvs (e "ßyltrcf" -- "ßyltrc.Äbhtrn", e Google -- Google AdSens, e "Ðfv,kthf" b Mail.ru -- "Átuey"). Åckb eghjcnbnm, nj dsukzlbn dct ljdjkmyj bpzoyj. Ðtrkfvjlfntkm pfrfpsdftn cbcntvt rjyntrcnyjq htrkfvs hfpvtotybt. Êfr ghfdbkj, jgkfnf ghjbc[jlbn "gjrkbrjdj", nj tcnm pf rf;lsq gtht[jl c htrkfvyjuj ,kjrf yf cfqn htrkfvjlfntkz. Êjytxyj, ,kjrb rjyntrcnyjq htrkfvs gjzdkz.ncz b d htpekmnfnf[ gjbcrf gj pfghjce gjkmpjdfntkz, tckb b[ ntvfnbrf c[j;f c ntvfnbrjq pfghjcf. Íj gfhfkktkmyj e cbcntv rjyntrcnyjq htrkfvs tcnm gfhnythcrbt ghjuhfvvs -- rf;lsq dkfltktw cfqnf, gfhfvtnhs rjnjhjuj ecnhfbdf.n cbcntve, vj;tn cnfnm tt gfhnythjv b hfpvtcnbnm yf cdjtv cfqnt (cnhfybxrt) tt htrkfvysq ,kjr. Çf 'nj jy ,eltn bvtnm jghtltktyysq ghjwtyn c rf;ljuj gtht[jlf gjctnbntkz cfqnf--gfhnythf gj htrkfvyjve ,kjre htrkfvjlfntkz yf tuj cfqn. È nen d buhe dcnegf.n ljhdtqobrb. Àdnjvfnbxtcrb jyb utythbhe.n nsczxb cnhfybxtr c gctdljrjyntynjv, cjplfyysv cjukfcyj jgnbvbpfnjhcrbv ghtlcnfdktybzv j njv, xnj yhfdbncz gjbcrjdjq cbcntvt, b pfnjxtyysv gjl pfghjcs, rjnjhst pflf.ncz chfdybntkmyj htlrj. Òfrbt pfghjcs, rfr ghfdbkj, yt bynthtce.n ,tks[ jgnbvbpfnjhjd, f pyfxbn, gj ybv d gjbcrjdjq dslfxt ytn ;tcnrjq rjyrehtywbb. Ðj,jn gjbcrjdbrf byltrcbhetn 'nb cnhfybxrb (lj,fdkztn d cdj. ,fpe lfyys[) b ghbcdfbdftn bv rfrjq-ybrfrjq dtc. Äkz edtkbxtybz dtcf ljhdtqobrb cnfdzn yf cdjb cnhfybxrb ccskrb c ajhevjd, ljcjr j,]zdktybq, ,kjujd b rfnfkjujd. À xnj,s jregbnm ljhdtq, ljcnfnjxyj d chtlytv cjnyb gtht[jljd c ytuj gj pfujkjdrfv rjyntrcnyjq htrkfvs bkb ytcrjkmrb[ cjnty, tckb ljhdtq ltkfkcz lkz yfujyf gjctnbntktq yf cfqns--gfhnyths cbcntvs rjyntrcnyjq htrkfvs.
Ítghbzpym r ljhdtzv hfcghjcnhfyztncz b yf dct, xnj nfr bkb byfxt cgjcj,cndetn b[ ghjwdtnfyb.. Â xfcnyjcnb, yf cbcntvs rjyntrcnyjq htrkfvs. Åktyf Êjkvfyjdcrfz, ukfdysq htlfrnjhf "ßyltrcf": Ê cj;fktyb., 'nj afrn -- hzl ythfp,jhxbds[ htrkfvys[ ctntq cnbvekbhe.n hfpdbnbt gctdljrjyntynys[ cfqnjd, j,tcgtxbdfz bv jnyjcbntkmyj kture. vjytnbpfwb.. Ðf,jnf nfrb[ cfqnjd gjhnbn dtcm bynthytn d wtkjv, htxm yt njkmrj j dslfxt gjbcrjds[ cbcntv. Ñhtlb hjccbqcrb[ cbcntv xfot dctuj ljcnftncz "Átueye". Î,dbytybz d njv, xnj htrkfvyst ,kjrb "Átueyf" hfpvtof.ncz yf ljhdtz[, pdexfn ljdjkmyj xfcnj. Àktrctq Áfcjd, utythfkmysq lbhtrnjh rjvgfybb Begun: Ìs ujnjds ufhfynbhjdfnm, xnj chtlb gjhzlrf 40 nsc. cfqnjd yfib[ gfhnythjd, cjcnfdkz.ob[ ctujlyz rhegytqie. htrkfvye. ctnm heytnf, ytn yb jlyjuj ljhdtz -- ckbirjv vyjujcnegtyxfne. gjdthre ghj[jlbn rf;lsq yjdsq gfhnyth. Ít vtytt nofntkmyj vs cktlbv b pf e;t ceotcnde.obvb d yfitq cbcntvt cfqnfvb, htuekzhyj ghjdthzz b[ gj dctv pyfxbvsv gfhfvtnhfv, drk.xfz rfxtcndj nhfabrf. Íf rjyakbrns jgnbvbpfnjhjd, ljhdtqobrjd b gjbcrjdbrjd vs cvjnhbv cj cnjhjys, gjcrjkmre yfif pflfxf -- pfobofnm bynthtcs htrkfvjlfntktq. Â gthde. jxthtlm vs pf,jnbvcz j, 'aatrnbdyjcnb htrkfvs lkz cdjb[ rkbtynjd, d 'njv cenm yfituj ,bpytcf. ×nj rfcftncz cj,cndtyyj nt[yjkjubb ljhdttd, nj 'nj jlby bp vtnjljd ghbdktxtybz felbnjhbb c gjbcrjdbrjd, rjnjhst bcgjkmpe.ncz exfcnybrfvb f,cjk.nyj dct[ cbcntv rjyntrcnyjq htrkfvs. ×nj,s d 'njv e,tlbnmcz, ljcnfnjxyj ddtcnb ytcrjkmrj njdfhys[ pfghjcjd d k.,jq gjbcrjdbr. Ítrjnjhst cgtwbfkbcns cxbnf.n, xnj f,cjk.nyj ,tks[ jgnbvbpfnjhjd djj,ot yt ceotcndetn. Ífghbvth, geyrn 3.5. kbwtypbb yf bcgjkmpjdfybt gjbcrjdjq cbcntvs "ßyltrcf" ukfcbn: "Ïjbcrjdsq cgfv -- 'nj gjgsnrb j,vfyf gjbcrjdjq cbcntvs b vfybgekbhjdfybz tt htpekmnfnfvb c wtkm. pfdsitybz gjpbwbb cfqnjd (cnhfybw) d htpekmnfnf[ gjbcrf". Íj dtlm cenm ltzntkmyjcnb jgnbvbpfnjhjd dct[ wdtnjd bvtyyj d vfybgekbhjdfybb htpekmnfnfvb gjbcrf. Ïhjcnj jlyb gjcnhjbkb cdjq ,bpytc nfr, xnj,s yt pfdbctnm jn rfhf.otq herb gjbcrjdjq cbcntvs, f lheubt gsnf.ncz c ytq lhe;bnm b drk.xf.n d cdjb ljujdjhs c rkbtynfvb j,zpfntkmcndj "yt bcgjkmpjdfnm ghbtvs, d zdyjv dblt yfheif.obt ghfdbkf gjkmpjdfybz gjbcrjdsvb vfibyfvb". Âghjxtv, ljhdtqysq ,bpytc, nj tcnm gjbcrjdsq cgfv, pfrjyjv yt pfghtoty (d jnkbxbt jn gjxnjdjuj cgfvf). Ájhm,f pf xbcnjne hzljd Êfr jnvtxf.n cgtwbfkbcns, ctujlyz yf,k.lftncz c,kb;tybt ,tkjq b xthyjq jgnbvbpfwbb. Îgnbvbpfnjhcrbt rjvgfybb ltkf.n ctnrb ntvfnbxtcrb[ cfqnbrjd, yfpsdftvs[ d yfhjlt cfntkkbnfvb b ghtlyfpyfxtyys[ bcrk.xbntkmyj lkz hfccnfyjdrb yf yb[ ccskjr yf cfqns rkbtynjd. Äkz cjplfybz cfntkkbnjd jyb jhufybpe.n gjxnb ljhdtqye. c[tve -- jgnjv cregf.n ljvtyyst bvtyf, yt nhfnzncz yf bylbdblefkmysq lbpfqy, kbim ckturf "ghbxtcsdf.n" djhjdfyysq rjyntyn. ×thyst jgnbvbpfnjhs ltkf.n nfrbt ;t ctnrb cfqnjd, yj c lheujq wtkm.. Îyb jhufybpe.n call-wtynhs, ntktajys rjnjhs[ cnfdzn yf dct cfqns ctnrb, b cfvb ghjlf.n eckeub b njdfhs cdjb[ gfhnythjd, rjnjhsv jcnftncz njkmrj jndjpbnm njdfh gjregfntk. b jncntubdfnm ghjwtyn gjchtlybre (jgnbvbpfnjhe). Èujhm Àivfyjd: Ñjplf.ncz wtkst vt[fybpbhjdfyyst lbdbpbb cj cdjbvb htubcnhfnjhfvb ljvtyys[ bvty, af,hbrfvb cfqnjd, fdnjvfnbxtcrjq cbcntvjq kbyrjgjllth;rb, utythfnjhfvb rjyntynf. Îyb ghjbpdjlzn juhjvyst rjkbxtcndf gctdljcfqnjd, rjnjhst, gj cenb, zdkz.ncz gjbcrjdsv cgfvjv.
Ífghbvth, vyt dxthf elfkjcm ljujdjhbnmcz j gjregrt cnf ljvtyys[ bvty gj jgnjdjq wtyt dctuj $8,99 pf inere. È, rjytxyj ;t, frrhtlbnjdfyyst htubcnhfnjhs nen yb ghb xtv. Âtlm e dczrjuj frrhtlbnjdfyyjuj htubcnhfnjhf tcnm gfhnyths, 'nj b tcnm ckf,jt pdtyj. Ñelz gj njve, xnj hjcn rjkbxtcndf ljvtyjd d pjyt Ru cjcnfdbk pf vbyedibq ujl 60%, vj;yj ghtlgjkj;bnm, xnj 'nf eckeuf gjkmpetncz gjgekzhyjcnm.. À tckb e; gjregrf ljvtyjd yt ghj,ktvf, nj yfkf;bdfybt ytljhjujuj ghjbpdjlcndf vfktymrb[ cfqnjd djj,ot gecnzr. Çfxtv ;t ,tksv jgnbvbpfnjhfv j,jcnhznm jnyjitybz c gjbcrjdsvb cbcntvfvb, ghjbpdjlz cfntkkbns? Îndtn ghjcn: d njgt "ßyltrcf" dctuj 10 gjpbwbq, f rf;ljve jgnbvbpfnjhe ye;yj, xnj,s bvtyyj tuj rkbtyn j,jcyjdfkcz yf jlyjq bp yb[. Ïj ytrjnjhsv ntvfnbrfv rjyrehtywbz ljcnbukf nfrjuj yfrfkf, xnj htlrbq rkbtyn cjxntn nfrbt dkj;tybz htynf,tkmysvb. Ífghbvth, tckb d xbckt rkbtynjd rjvgfybb tcnm ghjlfdtw rjylbwbjythjd ('nj jlyf bp cfvs[ rjyrehtynys[ ctpjyys[ ntvfnbr), nj d ktnytt dhtvz "gjlyznm" cfqn gj pfghjce "rjylbwbjyths" ,tccbkmys ghfrnbxtcrb k.,st ltymub. È, xnj,s c'rjyjvbnm ,.l;tn nfrjuj rkbtynf, cjplf.ncz, yfghbvth, 10 cfqnbrjd (cfntkkbnjd), rf;lsq bp rjnjhs[ hfccrfpsdftn j njq bkb byjq njhujdjq vfhrt rjylbwbjythjd, bvt.otqcz d yfkbxbb e ghjlfdwf. Âct 'nb cfqnbrb jgensdf.ncz [bnhsvb rjkmwfvb gthtrhtcnys[ ccskjr b, d jghtltktyyjv gjhzlrt ccskfzcm lheu yf lheuf b yf cfqn rkbtynf, gthtlf.n lheu lheue cdjq dtc. Ýnjn jgnbvbpfnjhcrbq ghbtvxbr b cdzpfyyjt c ybv zdktybt ghbyznj yfpsdfnm ytgjnbpvjv (bkb revjdcndjv). Ïjbcrjdst cbcntvs tuj yt ghbdtncnde.n, yj gjrf b yt ghbvtyz.n cnhjub[ dpscrfybq. Ïjckt njuj rfr d rjywt ghjikjuj ujlf "ßyltrc" dcnhjbk d cdjq fkujhbnv nfr yfpsdftvst ytgjn-abkmnhs (gjpdjkz.obt ghbxbckbnm ghjtrn r cgfvysv b ghbvtybnm r ytve cfyrwbb), 'nf nt[yjkjubz cbkmyj gjnthzkf d gjgekzhyjcnb. Îlyfrj ghjnbdjcnjzybt ghjljk;ftncz -- jgnbvbpfnjhs vtyz.n c[tvs gthtkbyrjdrb cfntkkbnjd, vjlbabwbhe.n dbls b nbgs ccskjr, f gjbcrjdst cbcntvs ghblevsdf.n dct yjdst vtnjls ,jhm,s c ybvb. Èujhm Àivfyjd: Ásdf.n cbnefwbb, d rjnjhs[ gjbcrjdbrfv vj;tn gjvjxm njkmrj gjkbnbxtcrjt htitybt -- djn 'nb cfqns vs cxbnftv cfntkkbnfvb, f djn 'nb ytn. Ê cj;fktyb., gjbcrjdst cbcntvs yt cnhtvzncz r nfrjq zcyjcnb, xnj,s yt ,hfnm yf ct,z kbiyb[ j,zpfntkmcnd b yt lfdfnm ktufkmys[ kfpttr dt,-vfcnthfv. Àktrctq Áfcjd: Ìs nj;t cnhtvbvcz gjllth;bdfnm ytrbq dfreev gjybvfybz e yfib[ gfhnythjd jnyjcbntkmyj vtnjljd jwtyrb b[ 'aatrnbdyjcnb b lj,hjcjdtcnyjcnb. Ïjnjve xnj gjkyjt gjybvfybt xfcnj dktxtn pf cj,jq yt cnhtvktybt ;bnm gj gjyznysv ghfdbkfv, f cnhtvktybt gj[bnhtt j,jqnb b[. ×tv gf[ytn nhfabr Îcyjdysv ghjlernjv ltzntkmyjcnb k.,juj jgnbvbpfnjhf zdkztncz nhfabr -- gjnjrb gjkmpjdfntktq, gthtvtof.ob[cz gj bynthytne. Ïj'njve jgnbvbpfnjh buhftn ytvfke. hjkm b d ecgt[t rjyntrcnyjq b vtlbqyjq (,fyythyjq) htrkfvs. Ítlfdyj hsyjr dpdjkyjdfkf cthbz crfylfkjd c bpdtcnysvb b edf;ftvsvb bplfybzvb, ge,kbxyj j,dbytyysvb d yfrhenrt (pfdsitybb gjrfpfntktq) nhfabrf. Â vfhnt gj 'njq ghbxbyt bp cnfnbcnbrb Mail.ru ,sk bcrk.xty htcehc [jklbyuf ÐÁÊ Cnews.ru, ytpfljkuj lj 'njuj bp htqnbyuf "Ðfv,kth Òjg 100" ,skb dsldjhtys tot ldf gjgekzhys[ htcehcf ÐÁÊ -- Utro.ru b Anekdot.ru. Â ghtcct cnfkb gjzdkznmcz j,dbytybz nt[ bkb bys[ edf;ftvs[ bplfybq d yfrhenrt cxtnxbrjd. Ìfhbz ×thybwrfz, utythfkmysq lbhtrnjh ÐÀ iConText: Ñtqxfc, rjulf d bynthytnt yfrjytw gjzdbkbcm rhegyst htrkfvjlfntkb, ltymub, cnf,bkmyjcnm, nfrbt crfylfks ye;ys vtymit dctuj -- jyb vjuen gjrjkt,fnm ljdthbt r jykfqy-htrkfvt. Äkz hsyrf vtlbqyjq htrkfvs nfrbt gjljphtybz ghbywbgbfkmys. Çltcm jgkfxbdftncz gjrfp ,fyythjd, gj'njve jxtym df;yj, rnj bvtyyj edbltk ,fyyth, f gjnjv e;t crjkmrj ,skj gjrfpjd. Ïj jwtyrfv fccjwbfwbb "Èynthytn b ,bpytc", j,]tv hsyrf vtlbqyjq htrkfvs d heytnt hfdty $100-150 vky, f d ,eleotv ujle ghb,kbpbncz r $220 vky. Ïj ytrjnjhsv ghjuyjpfv, d 2010 ujle jy ljcnbuytn $500 vky. Åcnm pf xnj ,jhjnmcz. Ìfrcbv ×txtrby: Ífrhenrf nhfabrf yf gkjoflrf[-htrkfvjyjcbntkz[ kturj j,]zcybvf. Â 1990-[ ujlf[ d ghtcct ,skb crfylfks, cdzpfyyst c pfdsitybtv nbhf;tq, ctqxfc yfrhexbdf.n cxtnxbrb. Çfrhsnfz cnfnbcnbrf gjctotybq dspsdftn gjljphtybz: rfrfz d 'njv vj;tn ,snm rjvvthxtcrfz nfqyf? Åckb ljcneg r cnfnbcnbrt tcnm, nj yfrhenre ytckj;yj dsxbckbnm. Ïhjcvjnh ,jkmibv ghjwtynjv gjctnbntktq jlyjq-lde[ cnhfybw, ghb[jl yttcntcndtyyj pyfxbntkmyjuj rjkbxtcndf gjctnbntktq c ghjrcb-cthdthjd, ytyjhvfkmyfz lbyfvbrf gjctotybq -- dct 'nj vj;tn cdbltntkmcndjdfnm j vfybgekzwbz[ c nhfabrjv. Ïhjuyjp gjujls Ðsyjr gjbcrjdjq jgnbvbpfwbb bynthytn-cfqnjd ctujlyz jlby bp cfvs[ gthcgtrnbdys[ b ,scnhjhfcneob[ d Ðjccbb. Ítrjnjhst jgnbvbpfnjhs cnfdzn ct,t afynfcnbxtcrbt wtkb. Ífghbvth, "Êjhgjhfwbz ÐÁÑ" gkfybhetn r 2011 ujle pfhf,fnsdfnm $100 vky d ujl yf jgnbvbpfwbb. Âjqyf c jgnbvbpfnjhobyjq gjcntgtyyj ljgjkyztncz yjdsv 'ktvtynjv -- ,kfujcrkjyyjcnm. r jgnbvbpfnjhfv. Ýnf ntyltywbz yf,k.lftncz dj dctv vbht, rhegytqibt gjbcrjdbrb lf;t cjplfkb cnhfybws (Google Webmaster Central, Yahoo Search Resources for Webmasters), yf rjnjhs[ ghjczn gjctnbntktq gjvtofnm cdjb jgnbvbpbhjdfyyst htcehcs, xnj,s vfrcbvfkmyj ,scnhj gjkexfnm yjdst htktdfynyst cnhfybws d htpekmnfnf[ gjbcrf. Ýnj dsujlyj b ntv b lheubv. Âtleobq gjbcrjdbr heytnf "ßyltrc" gjrf ghtlgjxbnftn bcgjkmpjdfnm ryen, f yt ghzybr, yj b d tuj jnyjitybz[ c ,tksvb jgnbvbpfnjhfvb yf,k.lftncz gjntgktybt. Åktyf Êjkvfyjdcrfz: Ó "ßyltrcf" ytn b ybrjulf yt ,skj ybrfrjq gjkbnbrb d jnyjitybb jgnbvbpfnjhjd. Ó yfc tcnm gjbcrjdfz vfibyf, rjnjhfz hf,jnftn c cfqnfvb. È nj b lheujt ytjleitdktyyjt. Îgnbvbpfnjhs djpltqcnde.n yf cfqns. Ëexitt, xnj jyb vjuen cltkfnm,-- gjdscbnm gjktpyjcnm cfqnf lkz gjkmpjdfntktq, [elitt -- pfvecjhbnm bynthytn ,tccvscktyysvb cfqnfvb. Íbrbnf Àylhjcjd, utythfkmysq lbhtrnjh rjvgfybb InGate: Ñfvfz jxtdblyfz ghj,ktvf hsyrf jgnbvbpfwbb, rfr yb cnhfyyj, 'nj "ßyltrc". Êjulf jlyjq rjvgfybb ghbyflkt;bn 59% (f gj yfibv lfyysv, dct 70%) gjbcrjdjuj nhfabrf, 'nj afrnbxtcrfz vjyjgjkbz. Ýnj dj vyjuj hfp edtkbxbdftn ytj,[jlbvst hbcrb jgnbvbpfnjhcrb[ rjvgfybq b b[ rkbtynjd: "cdfkbkcz" d "ßyltrct" -- gjnthzk juhjvye. xfcnm nhfabrf. Äevf., xnj 'nf ghj,ktvf htibncz tcntcndtyysv gentv. Õjntkjcm ,s, xnj,s 'nj ghjbpjikj gj,scnhtt. ×nj ;t rfcftncz ghjuyjpjd b ntyltywbq, nj e;t ctqxfc vj;yj c ,jkmijq ljktq dthjznyjcnb ghtlgjkj;bnm, d rfre. cnjhjye ,eltn ldbufnmcz jgnbvbpfnjhcrjt cjj,otcndj. Èujhm Àivfyjd: Ìyjubt jgnbvbpfnjhs, eds, ldb;encz rfr hfp d cnjhjye cjplfybz vfccjds[ fdnjvfnbpbhjdfyys[ c[tv ghjldb;tybz, nj tcnm d cnjhjye djqys c gjbcrjdbrfvb. Äj rjywf 2007-uj jgnbvbpfnjhobye vjuen ;lfnm ,ehyst gjnhzctybz. Ïjbcrjdbrb yfytcen cthb. elfhjd gj cfvsv vfccjdsv c[tvfv hfcrhenrb. Ïhjbpjqltn htprjt hfcckjtybt jgnbvbpfnjhjd yf xthys[ (cvsxrf c ljhdtzvb) b ,tks[ (cldbu d rjvgktrcyst eckeub b rjyntrcnye. htrkfve). Ôhbkfycths b vtkrbt gfhnbpfycrbt abhvs ,elen vfccjdj hfpjhznmcz. ×nj ye;yj ltkfnm? Ñnhjbnm yjhvfkmyjt rkbtyncrjt j,cke;bdfybt. Ïhtlkfufnm rjvgktrcye. eckeue bynthytn-vfhrtnbyuf. Ñjplfdfnm b bcgjkmpjdfnm chtlcndf ytpfdbcbvjuj felbnf. Ècrfnm genb r cjnhelybxtcnde c gjbcrjdbrfvb. Âs[jlbnm bp cevhfrf, gjdsifnm ghjphfxyjcnm eckeub b cnhjbnm wbdbkbpjdfyysq ,bpytc.
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