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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå) Øfu gthdsq: 700% ROI
Êfr yt ckj;yj ljuflfnmcz, nhfabr z yt gjregfk, f jn,bhfk e Ãeukz gen¸v ktybdjq jgnbvbpfwbb. ß yt ,ele dfc geufnm ,titysvb nsczxfvb - d vfhnt vjb bydtcnbwbb ,skb crhjvys b cjcnfdbkb dctuj-yfdctuj $60. Äkz nt[, rnj jndktrftncz yf fhbavtnbre, chfpe cjj,oe, xnj dthyek z $480. Òj;t yt vyjuj, pfnj f,cjk.nyfz ghfdlf. Ðfpevttncz, ds e;t ljuflfkbcm, xnj dkj;bkcz z d gjregre ccskjr b jxtdblyj, xnj regbk z yt jlye ccskre yf dc. cevve. Êegktyyst ccskrb ghbytckb vyt nhfabrf ~ 3000 eybrjd d vtczw, rjnjhst crjydthnbhjdfkbcm d ~ 60 ghjlf;, rjnjhst ghbytckb vyt $480 bkb ($480 -$60)/$60*100% = 700% ROI. Ít nhelyj gjcxbnfnm, xnj tckb ,s z regbk 'njn nhfabr e Ãeukz [jnz ,s gj 10 wtynjd, nj ROI ,sk ,s vtymit ($480 -$300)/$300*100% = 60%.Çltcm ytn ybrfrjq [bnhjcnb d gjl,jht ccskjr - ,hfk gthdst gjgfdibtcz bp cfvs[ lti¸ds[. Íbrfrb[ nh.rjd c XXS ezpdbvjcnzvb nj;t yt ,skj - Ãeukm (b ßyltrc e;t nj;t, ljkmit gjcns d xthyjdbrf[ lth;b) buyjhbhetn ccskrb gjkextyyst vtnjljv GET, f c vtnjljv POST djpbnmcz ytj[jnf. Õbnhjcnb d cjcnfdktybb ntrcnjd ccskjr nj;t yt ,skj - ghzvjt cjjndtncndbt gjbcrjdjq ahfpt. Âcz [bnhjcnm pfrk.xfkfcm d ds,jht ahfp. À gjvju b[ ds,hfnm cthdbc Ãeukz lkz dt,vfcnthjd, rjnjhsq vyjubt gjxtve-nj cxbnf.n igbjycrbv. Ôbirf pfrk.xftncz d njv, xnj Ãeukm pdth¸r hfcghtltk¸yysq b hfpyst gjctnbntkb j,hfof.ncz r hfpysv lfnfwtynhfv. Äf;t tckb bcgjkmpjdfnm lkz vjybnjhbyuf dslfxb fvthbrfycrbq VPN (vyt tuj lf.n nfv, ult z ,the dedicated web hosting) bkb fvthbrfycrbq ghjrcb, nj htfkmyjq rfhnbys ds yt edblbnt. Ïj njq ghjcnjq ghbxbyt, xnj Àvthbrf, pfhfpf, ,jkmifz, b Ãeukm lkz yt¸ bcgjkmpetn ytcrjkmrj lfnfwtynhjd. Òfr djn, ljdjkmyj hfcghjcnhfytyf cbnefwbz, rjulf yf njv lfnfwtynht, xnj dblyj xthtp VPN, ccskrf yf ghjldbuftvsq cfqn d gthdjq gzn¸hrt SERP, f nekpf Ãeuktdcrfz hfgjhnetn j chtlytv vtcnt dj dnjhjv ltcznrt - yf cjctlyb[ lfnfwtynhf[ yt dc¸ nfr hfle;yj. À ghb gtht[jlt cj dnjhjq cnhfybws SERP yf gthde. nhfabr edtkbxbdftncz d hfps. Õjnz, rjytxyj, yt nfr pfvtnyj, rfr d ckexft tlbycndtyyjuj lfnfwtynhf. Ïj jrexbdftvsv vyjq ahfpfv hjcn ghjbpji¸k jn 130% lj 210%. Â j,otv, z dctuj-yfdctuj pf,hfk nj, xnj ghfrnbxtcrb b nfr ghbyflkt;fkj vyt.ß jpf,jnbkcz edtkbxtybtv jnlfxb jn dkj;tybq d vfufpby, n.t. ROI. Cyfxfkf z jgznm-nfrb gjdsifk OCR. À gjnjv e;t ,skf Ábndf c Êjhpbyfvb. Øfu dnjhjq: OCR yf [fkzde Äkz nt[, rnj, rfr b z, yt k.,bn pfgjvbyfnm rjycnfyns, yfgjvbyf., xnj OCR - frhjybv jn OrderConversionRate, nj tcnm jnyjitybt xbckf gjregfntktq r xbcke gjctnbntktq, dshf;tyysq d ghjwtynf[. Ðfpevttncz, egjnht,ktybt ckjdf «[fkzdf» yt dgjkyt evtcnyj: nhfabr yf [fkzde lj,snm yt gjkexbncz - ghbl¸ncz gjgjntnm. Íj pfnj ds epyftnt, rfr gjkexbnm xenm ,jkmit jnlfxb jn dc¸ nt[ ;t ecbkbq gj lj,sxt nhfabrf. Íbxtuj ckj;yjuj d 'njv ytn, ye;yj dctuj kbim d]t[fnm djn d nfre. ghjcne. ajhveke:  Ñ 'njq ajhvekjq z dscnegfk yf ctvbyfht ytcrjkmrj ktn yfpfl. Ájkmifz xfcnm pfkf ajhveke yt ljuyfkf. Âblyj, ajhvekf 'nf lf¸ncz yt dctv. ×fot lheub[ yt ljujyz.n rfr hfp nt, rnj ghjlf¸n rjyntrcnye. (b yt njkmrj) htrkfve. Îyb c ltncndf ghbdsrkb cxbnfnm, xnj xtv dsit CTR, n.t. xtv ,jkmit nhfabrf gjkexftn rkbtyn, ntv rkbtyn ljdjkmytt. Îlyfrj 'nj yt dctulf nfr. Ïjcvjnhbnt yf cnfnbcnbre ghjlf; ltnjrcjd pf 3 vtczwf 2007-v ujle d vj¸v vfufpbyt yf ldb;rt ShopXML gj kexibv gj nhfabre rk.xtdsv ckjdfv:
Êjyrhtnyst rk.xtdbrb dctv yt cdtxe, b,j vyt kbiybt rjyrehtyns yt ye;ys, jlyfrj, ecgtiysv faabkznfv vjue b jnrhsnm. Ènfr, ghjie j,hfnbnm dybvfybt yf rtqdjhl gjl yjvthjv gznm: ytcvjnhz yf nj, xnj jy ghbyjcbn vtymit dctuj nhfabrf, gj ghjlf;fv jy ghfrnbxtcrb yt ecnegftn dctv dgthtlb bleobv rk.xtdbrfv. Êcnfnb, yt ckj;yj ljuflfnmcz, xnj gj pfghjcfv, lf.obv vtymit nhfabrf, to¸ b rjyrehtywbz gjyb;t, f cnfkj ,snm, b ROI gjdsit. Íj nen vj;yj j;blfnm dgjkyt htpjyyjuj djphf;tybz, xnj ghjlf;f ghjlf;t - hjpym, b, ,snm vj;tn, ybprbq OCR rjvgtycbhetncz j,]¸vysvb pfrfpfvb bkb ljhjujcnjzobvb njdfhfvb. ×nj ;, GoogleAnalytics gjpdjkztn gjkexbnm b 'nb wbabhmrb:
Ê ckjde, z jnxtuj-nj yt edthty, xnj gjlj,yst hfcx¸ns ghtl]zdkz.n rkbtyne lf;t Ïhjgjdtlybrb Ècnbyyj Âthyjuj Ïjl[jlf r Ïjbcrjdjq Îgnbvbpfwbb. Ñvfqk pfub,fnm gj drece, yj, gj-vjtve, nen ,jktt gjl[jlbn gtxfkmysq cvfqkbr. Âghjxtv, jnyjitybz vt;le jgnbvbpfnjhfvb b b[ rkbtynfvb - ntvf lkz jnltkmyjuj hfpujdjhf, f vs dthy¸vcz r edtkbxtyb. ghjlf; yf [fkzde. Äkz 'njuj ytj,[jlbvj djcgjkmpjdfnmcz ghb¸vjv, rjnjhsq z e;t ghbvtyzk lkz edtkbxtybz nhfabrf. Ýrjyjvbcns 'njn ghb¸v yfpsdf.n ajrecbhjdrjq. Ïhb ajrecbhjdrt ecbkbz rjywtynhbhe.ncz yf yfb,jktt 'aatrnbdys[ yfghfdktybz[ lj,sdfybz ltytÕ. Â vj¸v ckexft jlybv bp yfghfdktybq rfr hfp b ,sk 5-q pfghjc. Âjn rfr vtyzkfcm cnfnbcnbrf gj 'njve pfghjce d htpekmnfnt ajrecbhjdrb yf y¸v:
Ò.t. c 2-[ ghjlf; d atdhfkt z lj,hfkcz lj 21 ghjlf;b d fghtkt. Ífgjvbyf., xnj 'nj njkmrj gj jlyjve pfghjce. Ïj ,jkmijve cx¸ne, nfrjq hjcn ,sk ljcnbuyen njkmrj pf cx¸n gtht[jlf bp “chtlytq” dnjhjq ltcznrb yf “chtlytt” xtnd¸hnjt vtcnj d SERP’t. Åckb ,s z jhbtynbhjdfkcz njkmrj yf nhfabr, nj dhzl kb j,hfnbk yf 'njn pfghjc dybvfybt, n.r. d atdhfkt gj j,]¸vfv utybhbhetvjuj nhfabrf jy d njg10 yt gjgflfk. Çf,tufz dgth¸l crf;e, xnj d gthds[ xbckf[ vfz OCR gj 'njve pfghjce cjcnfdbk 4.85% ghb 165 dbpbnf[ b z [jxe lj,bnmcz 5%, yj 'nj e;t yt [fkzdf, f ljdjkmyj pfyelyfz hf,jnf c rjhpbyjq. Åo¸ j, jlyjv nh.rt lkz gjdsitybz rjydthcbb z hfccrf;e dtcmvf rjhjntymrj. Â Google Analytics tcnm jxtym bynthtcysq jnx¸n, dc. ghtktcnm rjnjhjuj z j,yfhe;bk ljdjkmyj ckexfqyj. Åckb d jnx¸nt SiteOverlay rkbryenm gj wdtnysv gjkjcjxrfv, nj jnrhsdftncz djn nfrfz cnfnbcnbrf gj rkbrfv: Ífgjvbyf., xnj G1 - 'nj gjregrf, G2 - 'nj lj,fdktybt d rjhpbye. Ïjvybnt htrkfve afhvf-gfhny¸hjr: e 'njuj lbpfqyf Ratio 1:44, f e 'njuj 1:37? Â lfyyjv ckexft 'nj ghtckjdenjt ratio cjcnfdkztn 1:10, 1:12 b 1:14 cjjndtncndtyyj. Ýnj nfr ytgkj[j ghjlf.ncz htfkmyst ,tcnctkkths rjyrhtnyjuj vfufpbyf, f yt nt, rjnjhst zdkz.ncz ,tcnctkkthfvb d chtlytv gj ,jkmybwt. À lfkmit dc¸ ghjcnj - ,tcnctkkths ye;yj gthtvtofnm yf cfvst pfvtnyst gjpbwbb, f djhcnctkkthjd pfldbufnm gjuke,;t bkb djdct e,bhfnm. Åckb ,s z nhfabr gjregfk, f yt lj,sdfk pf cx¸n jgnbvbpfwbb, nj hbcryek ,s gjghj,jdfnm jlyjcnhfybxybr. Êcnfnb, j,hfnbnt dybvfybt yf cnfnbcnbre gj dnjhjq ccskrt: cjdthityyj jxtdblyj, xnj tcnm rfrjq-nj rjczr d jgbcfybb njdfhf, n.r. njkmrj rf;lsq nhtnbq, lj,fdbdibq njdfh d rjhpbye, gjregftn tuj, njulf rfr gthdsq njdfh gjregftn rf;lsq dnjhjq, f nhtnbq - ghfrnbxtcrb rf;lsq gthdsq. Â j,otv, rfpfkjcm ,s, gecnziyst vthjghbznbz, jgbcfyyst pltcm, edtkbxbkb vjb lj[jls gj chfdytyb. c atdhfk¸v yf $800+ d vtczw. ×tuj b dfv ;tkf..dpznj c http://www.seonews.ru/article/.publication/313/ |
ROI – 'nj rj'aabwbtyn djpdhfnf ,f,kf, dkj;tyyjuj d ne bkb bye. ltzntkmyjcnm. Ñxbnftncz jy nfr: (,f,kj pfhf,jnfyyjt - ,f,kj gjnhfxtyyjt)/,f,kj gjnhfxtyyjt * 100%. Ò.t. tckb ds dkj;bkb 100 he,ktq, f dshexbkb c 'njuj 150, nj ROI cjcnfdbn (150 he,-100he,)/100he,*100% = 50%. Õjhjibq rj'aabwbtyn, tckb ds gjregftnt nhfaabr e gjbcrjds[ cbcntv. Ê ckjde, rfxtcndj ,bpytcf jghtltkztncz rfr rj'aabwbtynjv ROI, nfr b j,]¸vjv bydtcnbwbq, rjnjhsq ,bpytc vj;tn gthtdfhbnm. Ïhtckjdensq cfynt[ybr tckb lf¸n jlyj j,]zdktybt d ufptne d vtczw, nj ldf lfnm nfr ghjcnj yt cvj;tn - lkz yfxfkf ye;yj gjlujnjdbnm cvtyobrf, xnj,s cevtnm j,cke;bdfnm dldjt ,jkmitt rjkbxtcndj pfrfpjd. À djn, r ghbvthe, ghtlghbbvxbdsq lbcgtnxth, vj;tn drkflsdfnmcz d cdjq utitan ghfrnbxtcrb ytjuhfybxtyyj - yjdst cfynt[ybrb bkb, crf;tv, dkfltkmws Ãfptktq ghb[jlzn r lbcgtnxthe cfvb - pf cx¸n word of mouth lf b gj ntv ;t j,]zdktybzv, r rjnjhsv dctuj-nj ye;yj ghbgbcfnm jlyj ckjdj: cjnhelybxftv. 5 vbyen j,otybz gj ntktajye b 10% jn pfrfpf ndjb… 