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hjljk;ftv ge,kbrfwb. cnfntq cthbb "tvyfz cnjhjyf bks", gjcdzotyys[ ntytdsv nt[yjkjubzv ghjldb;tybz. fytt dsikb - "jkextybt ccskjr c ytceotcnde.ob[ cnhfybw" b "fuf j ",tks[" rfnfkjuf[".

tujlyziyzz cnfnmz gjcdzotyf jxtym hfcghjcnhfytyyjq nt[yjkjubb ghjldb;tybz - cbcntvfv fdnjvfnbxtcrjuj j,vtyf ccskrfvb, bkb n.y. kbyrjj,vtyybrfv. ytiyt ytdbyyjt ghtlkj;tybt "j,ktuxbnm" nhel dt,-vfcnthf gj j,vtye ccskrfvb b hfpvtcnbnm yf cfqnt rjl kbyrjj,vtyyjuj rfnfkjuf vj;tn ghbdtcnb r ,fye. cj;fktyb., yf nfrbt ghtlkj;tybz cjukfif.ncz ckbirjv vyjuj dkfltkmwtd cfqnjd, rjnjhs[ ckj;yj pfgjljphbnm d ;tkfybb cgfvbnm gjbcrjdst cbcntvs. jukfif.ncz gj ytdtltyb., f 'nj yt kexifz cnhfntubz gjdtltybz yf hsyrt.

* * *

jxtve djpybr j,vty ccskrfvb

ltz j,vtyf ccskrfvb jxtym lhtdyzz. j dhtvtyf vjkjljcnb ynthytnf, rjulf j "vjytnbpfwbb" b "jgnbvbpfwbb" vfkj rnj pflevsdfkcz, dt,-vfcnthfv rfpfkfcm dgjkyt plhfdjq vsckm htrjvtyljdfnm cdjbv gjctnbntkzv [jhjibt cfqns. fpfkjcm ,s, gjkmpjdfntkb ,elen ghjcvfnhbdfnm cfqn, pf[jlbnm d hfpltk "s htrjvtyletv" bkb "fqns yfib[ lheptq" b gtht[jlbnm gj bvt.obvcz nfv ccskrfv. nj e;t gjnjv cnfnbcnbrb gjrfpfkb, xnj rjkbxtcndj gtht[jljd bp nfrb[ djn j,vtyys[ rfnfkjujd hfdyj yek.. j... e fcb [jhjibq cfqn, b jy ghjcbn j,vtyznmcz, gjxtve ,s b ytn. eotcndjdfkb lf;t ntvfnbxtcrbt j,vtyyst rjkmwf, jlyfrj yflt;ls yf nhfabr jn nfrb[ j,vtyjd gjcntgtyyj c[jlbkb yf ytn, b bltz gjxnb evthkf.

njhe. ;bpym j,vtye ccskrfvb lfkb gjbcrjdst cbcntvs. jzdktybt d cgbcrt afrnjhjd hfy;bhjdfybz cfqnjd gjbcrjdjq dslfxb nfrjuj gfhfvtnhf rfr rjkbxtcndj b rfxtcndj dytiyb[ ccskjr yf cfqn ghbdtkj r ecnjqxbdjve, gjcnjzyyj hfcneotve cghjce yf dct yjdst b yjdst ccskrb. tkm. hfpvtotybz dytiyb[ ccskjr cnfkb e;t yt yflt;ls yf nhfabr jn gtht[jljd gj ybv, f yflt;ls yf gjdsitybt gjpbwbq ghjldbuftvs[ cfqnjd d gjbcrjds[ cbcntvf[ b, cjjndtncndtyyj, gjbcrjdsq nhfabr. tv gjgekzhytt pfghjc, gj rjnjhjve cfqn yf[jlbncz d jh10 dslfxb - ntv ,jkmit yf cfqnt gjctnbntktq bp gjbcrf. cnfhfz lj,hfz bltz j,vtyf ccskrfvb rfr ytkmpz kexit gjljikf lkz eljdktndjhtybz cghjcf yf ccskrb - vtyznmcz cnfkb dct.

jbcrjdst cbcntvs, rjytxyj, yt vjuen ghbdtncndjdfnm gjzdktybt yf ,jkmibycndt cfqnjd j,vtyys[ hfpltkjd b rfnfkjujd, yj ybrnj yt vj;tn jnyznm e dt,-vfcnthf ghfdj htrjvtyljdfnm cdjbv gjkmpjdfntkzv lheubt cfqns. [jnz wtkm nfrb[ "htrjvtylfwbq" dctv zcyf, jghtltktyysq abujdsq kbcnjr lkz nt[yjkjubb hexyjuj j,vtyf tot ceotcndetn. hb hexyjv j,vtyt dt,-vfcnth [jnz ,s ghjcvfnhbdftn cfqns, ccskrb yf rjnjhst hfpvtoftn yf cdjtv htcehct. tuj ytkmpz crfpfnm j, j,vtyt fdnjvfnbxtcrjv, pltcm yfvthtybt "vfybgekbhjdfnm htpekmnfnfvb gjbcrf" e;t yt crhsnm. j'njve ytj,[jlbvj hfpj,hfnmcz, rjve b gjxtve dsujlty fdnjvfnbxtcrbq kbyrjj,vty.

jve dsujlty kbyrjj,vty

dnjvfnbxtcrbq kbyrjj,vty - 'nj nt[yjkjubz, rjulf rjls j,vtyys[ ccskjr gjluhe;f.ncz yf cfqn-exfcnybr bp j,otq ,fps lfyys[, hfcgjkj;tyyjq yf cfqnt jhufybpfnjhf. n dt,-vfcnthf gfhnythf nht,etncz kbim ecnfyjdbnm yt,jkmijq rjl yf cdjtv cfqnt, gjckt xtuj ccskrf yf tuj cfqn yfxbyftn ltvjycnhbhjdfnmcz yf cfqnf[ lheub[ exfcnybrjd j,vtyf, f b[ ccskrb yf tuj cfqnt.

,vty ccskrfvb yt ghbdjlbn r edtkbxtyb. gjctoftvjcnb, yj cnhfybws c gjl,jhrfvb ccskjr vjuen ,snm ghjbyltrcbhjdfys gjbcrjdsvb vfibyfvb, b 'nb ccskrb exntys lkz hfcxtnf hfy;bhjdfybz htpekmnfnjd gjbcrf. nj gjkexftn dsujle jn byltrcfwbb 'nb[ cnhfybw?

jbcrjdfz cbcntvf - yt gjkexftn. tubcnhfwbz jlyjuj cfqnf d nsczxf[ gfhnythcrb[ hfpltkjd yf lheub[ cfqnf[ yb yf qjne yt edtkbxbdftn rjkbxtcndj byajhvfwbb d gjbcrjdjv byltrct. fr rfr hfpltks 'nb yt gjctof.ncz gjkmpjdfntkzvb, ccskrb ytdjpvj;yj cxbnfnm "tcntcndtyysvb", n.t. gjbcrjdbre nfrfz byajhvfwbz yt ghbyjcbn gjkmps b d gkfyt ekexitybz rfxtcndf gjbcrf.

t,-vfcnth, cjplfdibq j,vtyysq hfpltk yf cdjtv cfqnt, dsujle nj;t yt gjkexftn. jctnbntkm, rjnjhsq yfitk d gjbcrt cnhfybwe j,vtyybrf, yt zdkztncz lkz cfqnf wtktdsv, jy, d kexitv ckexft, nen ;t eqltn c cfqnf gj j,vtyyjq ccskrt. ,jkmijt rjkbxtcndj ghjbyltrcbhjdfyys[ yf cfqnt cnhfybw j,vtyyjuj hfpltkf gjghjcne vj;tn pfvtlkbnm byltrcfwb. jcyjdys[ cnhfybw cfqnf, ult cjlth;bncz ytj,[jlbvfz gjkmpjdfntkzv byajhvfwbz. frbv j,hfpjv, tckb e; jxtym [jxtncz cjplfnm nfrjq hfpltk, tuj ytj,[jlbvj pfrhsdfnm jn byltrcbhjdfybz hj,jnfvb.

j bvtyyj 'nj pfghtotyj ghfdbkfvb k.,juj kbyrjj,vtyybrf. rfxtcndt ghbvthf - ntrcn cghfdjxyjuj hfpltkf jlyjuj bp yfb,jktt bpdtcnys[ fdnjj,vtyybrjd:

- f xnj vtyz vjuen pf,fybnm bp dfitq cbcntvs?
- f k.,jt bp yfheitybq: ... pf pfghtn r byltrcfwbb yfituj rfnfkjuf e fc yf cfqnt (robots.txt, ntu noindex, fnnhb,en ccskrb nofollow b n.l.)

yltrcfwbz ccskjr fdnjj,vtyyjuj rfnfkjuf yf ,jkmijv rjkbxtcndt cfqnjd lftn djpvj;yjcnm tuj dkfltkmwe gjkexfnm dsujle

  • pf cxtn jrfpfybz gkfnys[ eckeu jgnbvbpfnjhfv. enm eckeub - d hfpvtotybb ccskrb yf ghjldbuftvsq cfqn yf cfqnf[, ult hfpvtoty fdnjj,vtyysq rfnfkju, ,tp hfpvtotybz rjlf rfnfkjuf yf cfvjv ghjldbuftvjv cfqnt;
  • pf cxtn jrfpfybz cj,cndtyyj eckeu ghjldb;tybz cfqnjd d gjbcrjds[ cbcntvf[. tujlyz 'ne eckeue yfb,jktt 'aatrnbdyj jrfpsdf.n rjvgfybb, bvt.obt nt[ybxtcre. djpvj;yjcnm hfpvtotybz ,jkmijuj rjkbxtcndf ccskjr yf cfqns rkbtynjd yf hfpys[ htcehcf[. gznm ;t, yf rkbtyncrb[ cfqnf[ rjl fdnjj,vtyybrf yt cnfdbncz yb d rfrjv ckexft, ckbirjv dtkbr hbcr.

fr dblbv, e jhufybpfnjhf cbcntvs fdnjvfnbxtcrjuj kbyrjj,vtyf vjnbds dgjkyt cthmtpyst. tv ,jkmit cfqnjd exfcnde.n d "j,vtyt ccskrfvb", ntv ,jkmit ghb,skm. cyjdjq gjkextybz ghb,skb zdkztncz eckjdbt jnrhsnjcnb j,vtyyjuj rfnfkjuf lkz byltrcbhjdfybz b yfkbxbt yf ytuj ccskrb yf cnhfybwt cfqnf-gfhnythf, bpdtcnyjq gjbcrjdjve hj,jne (tckb yt ecnfyjdbnm ccskre yf j,vtyys[ hfpltk, jy cnfytn "cktgsv", n.t. ytdblbvsv lkz gjbcrjds[ cbcntv). gznm ;t, ghbvth ntrcnf.

- f xnj vtyz vjuen pf,fybnm bp dfitq cbcntvs?
- f k.,jt bp yfheitybq: ... pf dbpefkmyjt crhsnbt (xfcnbxyjt bkb gjkyjt) ccskrb yf yfi rfnfkju.

xtv pfrk.xftncz hbcr exfcnbz d fdnjj,vtyys[ cbcntvf[

jxtve yt rjls fdnjj,vtyybrjd yt cnfdzncz yf ghjatccbjyfkmyj ghjldbuftvs[ cfqnf[? cgjvybv ntrcn "bwtypbb yf bcgjkmpjdfybt gjbcrjdjq vfibys yltrcf", cv. http://rules.yandex.ru/termsofuse.xml

3.5. jbcrjdsq cgfv 'nj gjgsnrb j,vfyf gjbcrjdjq cbcntvs b vfybgekbhjdfybz tt htpekmnfnfvb c wtkm. pfdsitybz gjpbwbb cfqnjd (cnhfybw) d htpekmnfnf[ gjbcrf. fqns, cjlth;fobt gjbcrjdsq cgfv, vjuen ,snm gjyb;tys ghb hfy;bhjdfybb bkb bcrk.xtys bp gjbcrf yltrcf bp-pf ytdjpvj;yjcnb b[ rjhhtrnyjuj hfy;bhjdfybz.

lfktt:

nfdmnt ccskrb, bynthtcyst gjkmpjdfntkzv dfituj htcehcf, gjvjuf.obt yfqnb cdzpfyye. byajhvfwb. bkb ghjfyfkbpbhjdfnm ghtlkj;tybt...

s cnfhftvcz yt byltrcbhjdfnm bkb yt hfy;bhjdfnm dscjrj:

  • cfqns, rjgbhe.obt byajhvfwb. c lheub[ htcehcjd b yt cjplf.obt jhbubyfkmyjuj rjyntynf bkb cthdbcf;
  • cfqns, ghtlcnfdkz.obt ... byajhvfwb. gj gfhnythcrbv ghjuhfvvfv, yj yt cjplf.obt lkz gjkmpjdfntkz ybrfrjq lj,fdktyyjq wtyyjcnb;
  • cnhfybws b cfqns, cnfdzobt ccskrb bcrk.xbntkmyj lkz j,vfyf gjbcrjds[ cbcntv b yfrfxbdfybz htktdfynyjcnb;
  • cfqns bkb uheggs cfqnjd, byntycbdyj ccskf.obtcz lheu yf lheuf (kbyrafhvs);
  • ccskrb, yt zdkz.obtcz htrjvtylfwbtq fdnjhf gjctnbnm htcehc.

dnjvfnbxtcrbq kbyrjj,vty gjl[jlbn gjl dct dsitjgbcfyyst jghtltktybz, b d bwtypbb xtnrj erfpfyj, xnj "nfrbt cfqns" vjuen ,snm bcrk.xtys bp byltrcf. fhfljrcfkmyj, yj afrn: pfrhjtim kbyrjj,vtyybr jn byltrcbhjdfybz - pf,fybn jhufybpfnjh j,vtyf; yt pfrhjtim - pf,fybn yltrc. nj ds,hfnm - 'nj e; htifnm dkfltkmwe cfqnf.

"e,kbxysq" b "xfcnysq" fdnjvfnbxtcrbq kbyrjj,vty

fqnb cthdbcs, ghtlkfuf.obt fdnjvfnbxtcrbq j,vty ccskrfvb ytckj;yj, ljcnfnjxyj ddtcnb cjjndtncnde.obq pfghjc d yltrc. j ceotcndetn tot ljcnfnjxyj vyjuj xfcnys[, pfrhsns[ kbyrjj,vtyys[ ctntq. trjnjhst rjvgfybb, ghtlkfuf.obt eckeue ghjldb;tybz cfqnjd cfvjcnjzntkmyj cjplf.n cfqns, ghtlyfpyfxtyyst lkz hfpvtotybz yf yb[ rkbtyncrb[ ccskjr. c wtkm. gjlyznm gjrfpfntkb fdnjhbntnyjcnb nfrb[ ghjtrnjd bcgjkmpe.n cj,cndtyyst ,fps ccskjr lheu yf lheuf, rjnjhst fdnjvfnbxtcrb nhfyckbhe.ncz yf rf;lsq cfqn (yf,jh ccskjr lkz rf;ljuj ghjtrnf kbyrjgjllth;rb j,sxyj bylbdblefkmysq, xnj,s bp,t;fnm j,dbytybz d "kbyrathvt", rjulf ccskf.ncz dct yf dct[).

fpvth j,vtyyjq ,fps, f nfr;t tt jnrhsnjcnm bkb pfrhsnjcnm yt dkbz.n yf cenm zdktybz. dnjvfnbxtcrbq j,vty ccskrfvb - cgfv, "xthyfz" nt[yjkjubz ghjldb;tybz cfqnjd. jjndtncndtyyj, dkfltkmws cfqnjd, ghbybvf.obt exfcnbt d gjlj,ys[ ctnz[, gjnjve xnj ktyzncz cfvjcnjzntkmyj jn,bhfnm htcehcs lkz j,vtyf bkb gj ytdtltyb., cbkmyj hbcre.n.

cj;fktyb., vyjubt gjghjcne yt ghtlcnfdkz.n hfpvthf hbcrf. byrjj,vtyyst ctnb yt ge,kbre.n cgbcrf exfcnybrjd, b 'nj cjplftn e dt,-vfcnthf bkk.pb., xnj vjlthfnjhe gjbcrjdjq cbcntvs ,eltn ckj;yj j,yfhe;bnm nfrbt cfqns. nj yt nfr, j,yfhe;tybt kbyrjj,vtyybrf - 'ktvtynfhysq nt[ybxtcrbq ghbtv. hbdtle ytcrjkmrj ghbvthjd.

,yfhe;tybt fdnjvfnbxtcrjuj kbyrjj,vtyf

tkm. j,vtyf zdkztncz gjkextybt dytiyb[ ccskjr yf ghjldbuftvsq cfqn, bkb nfr yfpsdftvs[ ",'rkbyrjd" (backlinks). j'njve fyfkbp ",'rjd" b dszdkztn gjlj,ysq cgfv. jn rfr 'nj ltkftncz.

jpmvtv cnjkm k.,bvsq jgnbvbpfnjhfvb d ktnybq ctpjy pfghjc rjylbwbjyths b gjcvjnhbv ",'rb" cfqnf, yfqltyyjuj yf gthdjq gjpbwbb gj lfyyjve pfghjce d yltrct - kondey.com. kz rf;ljuj cfqnf cgbcrf jghtltkbv...

( jkyfz dthcbz cnfnmb jge,kbrjdfyf d "" - hfcibhtyyjv dsgecrt
yfitq hfccskrb, cv. h[bd
)

tcm fyfkbp pfyzk jrjkj ldflwfnb vbyen, d htpekmnfnt xtuj "dsxbcktys" cjnyb fdnjj,vtyys[ cfqnjd. fr dblbnt, 'nj jxtym ytckj;yj.

yfkbp ,'rkbyrjd - jxtym vjoysq vtnjl d herf[ vjlthfnjhf gjbcrjdjq cbcntvs. ghtlcnfdmnt ct,t, xnj vj;tn ckexbnmcz, tckb d jlyjq bp jgbcfyys[ dsit uhegg jrf;tncz dfi cfqn, yf rjnjhjv dt,-vfcnth bkb ytjgsnysq "jgnbvbpfnjh", gjdthbd d ",scnhsq b kturbq cgjcj, edtkbxtybz n b PR", hfpvtcnbk rjl kbyrjj,vtyyjuj rfnfkjuf.


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