ÁÀÍ ÊÀÊ ÏËÀÒÀ ÇÀ ËÅÍÜ
Ïhjljk;ftv ge,kbrfwb. cnfntq cthbb "Òtvyfz cnjhjyf Ñbks", gjcdzotyys[ ntytdsv nt[yjkjubzv ghjldb;tybz. Ðfytt dsikb - "Ïjkextybt ccskjr c ytceotcnde.ob[ cnhfybw" b "Ñfuf j ",tks[" rfnfkjuf[".
Ñtujlyziyzz cnfnmz gjcdzotyf jxtym hfcghjcnhfytyyjq nt[yjkjubb ghjldb;tybz - cbcntvfv fdnjvfnbxtcrjuj j,vtyf ccskrfvb, bkb n.y. kbyrjj,vtyybrfv. Âytiyt ytdbyyjt ghtlkj;tybt "j,ktuxbnm" nhel dt,-vfcnthf gj j,vtye ccskrfvb b hfpvtcnbnm yf cfqnt rjl kbyrjj,vtyyjuj rfnfkjuf vj;tn ghbdtcnb r ,fye. Ê cj;fktyb., yf nfrbt ghtlkj;tybz cjukfif.ncz ckbirjv vyjuj dkfltkmwtd cfqnjd, rjnjhs[ ckj;yj pfgjljphbnm d ;tkfybb cgfvbnm gjbcrjdst cbcntvs. Ñjukfif.ncz gj ytdtltyb., f 'nj yt kexifz cnhfntubz gjdtltybz yf hsyrt.
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Ïjxtve djpybr j,vty ccskrfvb
Èltz j,vtyf ccskrfvb jxtym lhtdyzz. Âj dhtvtyf vjkjljcnb Èynthytnf, rjulf j "vjytnbpfwbb" b "jgnbvbpfwbb" vfkj rnj pflevsdfkcz, dt,-vfcnthfv rfpfkfcm dgjkyt plhfdjq vsckm htrjvtyljdfnm cdjbv gjctnbntkzv [jhjibt cfqns. Êfpfkjcm ,s, gjkmpjdfntkb ,elen ghjcvfnhbdfnm cfqn, pf[jlbnm d hfpltk "Ìs htrjvtyletv" bkb "Ñfqns yfib[ lheptq" b gtht[jlbnm gj bvt.obvcz nfv ccskrfv. Ýnj e;t gjnjv cnfnbcnbrb gjrfpfkb, xnj rjkbxtcndj gtht[jljd bp nfrb[ djn j,vtyys[ rfnfkjujd hfdyj yek.. Íj... e Âfcb [jhjibq cfqn, b jy ghjcbn j,vtyznmcz, gjxtve ,s b ytn. Ñeotcndjdfkb lf;t ntvfnbxtcrbt j,vtyyst rjkmwf, jlyfrj yflt;ls yf nhfabr jn nfrb[ j,vtyjd gjcntgtyyj c[jlbkb yf ytn, b bltz gjxnb evthkf.
Ânjhe. ;bpym j,vtye ccskrfvb lfkb gjbcrjdst cbcntvs. Ïjzdktybt d cgbcrt afrnjhjd hfy;bhjdfybz cfqnjd gjbcrjdjq dslfxb nfrjuj gfhfvtnhf rfr rjkbxtcndj b rfxtcndj dytiyb[ ccskjr yf cfqn ghbdtkj r ecnjqxbdjve, gjcnjzyyj hfcneotve cghjce yf dct yjdst b yjdst ccskrb. Ötkm. hfpvtotybz dytiyb[ ccskjr cnfkb e;t yt yflt;ls yf nhfabr jn gtht[jljd gj ybv, f yflt;ls yf gjdsitybt gjpbwbq ghjldbuftvs[ cfqnjd d gjbcrjds[ cbcntvf[ b, cjjndtncndtyyj, gjbcrjdsq nhfabr. ×tv gjgekzhytt pfghjc, gj rjnjhjve cfqn yf[jlbncz d Òjh10 dslfxb - ntv ,jkmit yf cfqnt gjctnbntktq bp gjbcrf. È cnfhfz lj,hfz bltz j,vtyf ccskrfvb rfr ytkmpz kexit gjljikf lkz eljdktndjhtybz cghjcf yf ccskrb - vtyznmcz cnfkb dct.
Ïjbcrjdst cbcntvs, rjytxyj, yt vjuen ghbdtncndjdfnm gjzdktybt yf ,jkmibycndt cfqnjd j,vtyys[ hfpltkjd b rfnfkjujd, yj ybrnj yt vj;tn jnyznm e dt,-vfcnthf ghfdj htrjvtyljdfnm cdjbv gjkmpjdfntkzv lheubt cfqns. È [jnz wtkm nfrb[ "htrjvtylfwbq" dctv zcyf, jghtltktyysq abujdsq kbcnjr lkz nt[yjkjubb hexyjuj j,vtyf tot ceotcndetn. Ïhb hexyjv j,vtyt dt,-vfcnth [jnz ,s ghjcvfnhbdftn cfqns, ccskrb yf rjnjhst hfpvtoftn yf cdjtv htcehct. ×tuj ytkmpz crfpfnm j, j,vtyt fdnjvfnbxtcrjv, pltcm yfvthtybt "vfybgekbhjdfnm htpekmnfnfvb gjbcrf" e;t yt crhsnm. Ïj'njve ytj,[jlbvj hfpj,hfnmcz, rjve b gjxtve dsujlty fdnjvfnbxtcrbq kbyrjj,vty.
Êjve dsujlty kbyrjj,vty
Àdnjvfnbxtcrbq kbyrjj,vty - 'nj nt[yjkjubz, rjulf rjls j,vtyys[ ccskjr gjluhe;f.ncz yf cfqn-exfcnybr bp j,otq ,fps lfyys[, hfcgjkj;tyyjq yf cfqnt jhufybpfnjhf. În dt,-vfcnthf gfhnythf nht,etncz kbim ecnfyjdbnm yt,jkmijq rjl yf cdjtv cfqnt, gjckt xtuj ccskrf yf tuj cfqn yfxbyftn ltvjycnhbhjdfnmcz yf cfqnf[ lheub[ exfcnybrjd j,vtyf, f b[ ccskrb yf tuj cfqnt.
Î,vty ccskrfvb yt ghbdjlbn r edtkbxtyb. gjctoftvjcnb, yj cnhfybws c gjl,jhrfvb ccskjr vjuen ,snm ghjbyltrcbhjdfys gjbcrjdsvb vfibyfvb, b 'nb ccskrb exntys lkz hfcxtnf hfy;bhjdfybz htpekmnfnjd gjbcrf. Ênj gjkexftn dsujle jn byltrcfwbb 'nb[ cnhfybw?
Ïjbcrjdfz cbcntvf - yt gjkexftn. Ðtubcnhfwbz jlyjuj cfqnf d nsczxf[ gfhnythcrb[ hfpltkjd yf lheub[ cfqnf[ yb yf qjne yt edtkbxbdftn rjkbxtcndj byajhvfwbb d gjbcrjdjv byltrct. Òfr rfr hfpltks 'nb yt gjctof.ncz gjkmpjdfntkzvb, ccskrb ytdjpvj;yj cxbnfnm "tcntcndtyysvb", n.t. gjbcrjdbre nfrfz byajhvfwbz yt ghbyjcbn gjkmps b d gkfyt ekexitybz rfxtcndf gjbcrf.
Ât,-vfcnth, cjplfdibq j,vtyysq hfpltk yf cdjtv cfqnt, dsujle nj;t yt gjkexftn. Ïjctnbntkm, rjnjhsq yfitk d gjbcrt cnhfybwe j,vtyybrf, yt zdkztncz lkz cfqnf wtktdsv, jy, d kexitv ckexft, nen ;t eqltn c cfqnf gj j,vtyyjq ccskrt. À ,jkmijt rjkbxtcndj ghjbyltrcbhjdfyys[ yf cfqnt cnhfybw j,vtyyjuj hfpltkf gjghjcne vj;tn pfvtlkbnm byltrcfwb. jcyjdys[ cnhfybw cfqnf, ult cjlth;bncz ytj,[jlbvfz gjkmpjdfntkzv byajhvfwbz. Òfrbv j,hfpjv, tckb e; jxtym [jxtncz cjplfnm nfrjq hfpltk, tuj ytj,[jlbvj pfrhsdfnm jn byltrcbhjdfybz hj,jnfvb.
Íj bvtyyj 'nj pfghtotyj ghfdbkfvb k.,juj kbyrjj,vtyybrf. Â rfxtcndt ghbvthf - ntrcn cghfdjxyjuj hfpltkf jlyjuj bp yfb,jktt bpdtcnys[ fdnjj,vtyybrjd:
- Çf xnj vtyz vjuen pf,fybnm bp dfitq cbcntvs?
- Çf k.,jt bp yfheitybq: ... pf pfghtn r byltrcfwbb yfituj rfnfkjuf e Âfc yf cfqnt (robots.txt, ntu noindex, fnnhb,en ccskrb nofollow b n.l.)
Èyltrcfwbz ccskjr fdnjj,vtyyjuj rfnfkjuf yf ,jkmijv rjkbxtcndt cfqnjd lftn djpvj;yjcnm tuj dkfltkmwe gjkexfnm dsujle
- pf cxtn jrfpfybz gkfnys[ eckeu jgnbvbpfnjhfv. Ñenm eckeub - d hfpvtotybb ccskrb yf ghjldbuftvsq cfqn yf cfqnf[, ult hfpvtoty fdnjj,vtyysq rfnfkju, ,tp hfpvtotybz rjlf rfnfkjuf yf cfvjv ghjldbuftvjv cfqnt;
- pf cxtn jrfpfybz cj,cndtyyj eckeu ghjldb;tybz cfqnjd d gjbcrjds[ cbcntvf[. Ñtujlyz 'ne eckeue yfb,jktt 'aatrnbdyj jrfpsdf.n rjvgfybb, bvt.obt nt[ybxtcre. djpvj;yjcnm hfpvtotybz ,jkmijuj rjkbxtcndf ccskjr yf cfqns rkbtynjd yf hfpys[ htcehcf[. Îgznm ;t, yf rkbtyncrb[ cfqnf[ rjl fdnjj,vtyybrf yt cnfdbncz yb d rfrjv ckexft, ckbirjv dtkbr hbcr.
Êfr dblbv, e jhufybpfnjhf cbcntvs fdnjvfnbxtcrjuj kbyrjj,vtyf vjnbds dgjkyt cthmtpyst. ×tv ,jkmit cfqnjd exfcnde.n d "j,vtyt ccskrfvb", ntv ,jkmit ghb,skm. Îcyjdjq gjkextybz ghb,skb zdkztncz eckjdbt jnrhsnjcnb j,vtyyjuj rfnfkjuf lkz byltrcbhjdfybz b yfkbxbt yf ytuj ccskrb yf cnhfybwt cfqnf-gfhnythf, bpdtcnyjq gjbcrjdjve hj,jne (tckb yt ecnfyjdbnm ccskre yf j,vtyys[ hfpltk, jy cnfytn "cktgsv", n.t. ytdblbvsv lkz gjbcrjds[ cbcntv). Îgznm ;t, ghbvth ntrcnf.
- Çf xnj vtyz vjuen pf,fybnm bp dfitq cbcntvs?
- Çf k.,jt bp yfheitybq: ... pf dbpefkmyjt crhsnbt (xfcnbxyjt bkb gjkyjt) ccskrb yf yfi rfnfkju.
 xtv pfrk.xftncz hbcr exfcnbz d fdnjj,vtyys[ cbcntvf[
Ïjxtve yt rjls fdnjj,vtyybrjd yt cnfdzncz yf ghjatccbjyfkmyj ghjldbuftvs[ cfqnf[? Âcgjvybv ntrcn "Ëbwtypbb yf bcgjkmpjdfybt gjbcrjdjq vfibys ßyltrcf", cv. http://rules.yandex.ru/termsofuse.xml
3.5. «Ïjbcrjdsq cgfv» — 'nj gjgsnrb j,vfyf gjbcrjdjq cbcntvs b vfybgekbhjdfybz tt htpekmnfnfvb c wtkm. pfdsitybz gjpbwbb cfqnjd (cnhfybw) d htpekmnfnf[ gjbcrf. Ñfqns, cjlth;fobt «gjbcrjdsq cgfv», vjuen ,snm gjyb;tys ghb hfy;bhjdfybb bkb bcrk.xtys bp gjbcrf ßyltrcf bp-pf ytdjpvj;yjcnb b[ rjhhtrnyjuj hfy;bhjdfybz.
È lfktt:
Ñnfdmnt ccskrb, bynthtcyst gjkmpjdfntkzv dfituj htcehcf, gjvjuf.obt yfqnb cdzpfyye. byajhvfwb. bkb ghjfyfkbpbhjdfnm ghtlkj;tybt...
Ìs cnfhftvcz yt byltrcbhjdfnm bkb yt hfy;bhjdfnm dscjrj:
- cfqns, rjgbhe.obt byajhvfwb. c lheub[ htcehcjd b yt cjplf.obt jhbubyfkmyjuj rjyntynf bkb cthdbcf;
- cfqns, ghtlcnfdkz.obt ... byajhvfwb. gj gfhnythcrbv ghjuhfvvfv, yj yt cjplf.obt lkz gjkmpjdfntkz ybrfrjq lj,fdktyyjq wtyyjcnb;
- cnhfybws b cfqns, cnfdzobt ccskrb bcrk.xbntkmyj lkz j,vfyf gjbcrjds[ cbcntv b yfrfxbdfybz htktdfynyjcnb;
- cfqns bkb uheggs cfqnjd, byntycbdyj ccskf.obtcz lheu yf lheuf («kbyrafhvs»);
- ccskrb, yt zdkz.obtcz htrjvtylfwbtq fdnjhf gjctnbnm htcehc.
Àdnjvfnbxtcrbq kbyrjj,vty gjl[jlbn gjl dct dsitjgbcfyyst jghtltktybz, b d Ëbwtypbb xtnrj erfpfyj, xnj "nfrbt cfqns" vjuen ,snm bcrk.xtys bp byltrcf. Ïfhfljrcfkmyj, yj afrn: pfrhjtim kbyrjj,vtyybr jn byltrcbhjdfybz - pf,fybn jhufybpfnjh j,vtyf; yt pfrhjtim - pf,fybn ßyltrc. ×nj ds,hfnm - 'nj e; htifnm dkfltkmwe cfqnf.
"Ïe,kbxysq" b "xfcnysq" fdnjvfnbxtcrbq kbyrjj,vty
Ífqnb cthdbcs, ghtlkfuf.obt fdnjvfnbxtcrbq j,vty ccskrfvb ytckj;yj, ljcnfnjxyj ddtcnb cjjndtncnde.obq pfghjc d ßyltrc. Íj ceotcndetn tot ljcnfnjxyj vyjuj xfcnys[, pfrhsns[ kbyrjj,vtyys[ ctntq. Ítrjnjhst rjvgfybb, ghtlkfuf.obt eckeue ghjldb;tybz cfqnjd cfvjcnjzntkmyj cjplf.n cfqns, ghtlyfpyfxtyyst lkz hfpvtotybz yf yb[ rkbtyncrb[ ccskjr. È c wtkm. gjlyznm gjrfpfntkb fdnjhbntnyjcnb nfrb[ ghjtrnjd bcgjkmpe.n cj,cndtyyst ,fps ccskjr lheu yf lheuf, rjnjhst fdnjvfnbxtcrb nhfyckbhe.ncz yf rf;lsq cfqn (yf,jh ccskjr lkz rf;ljuj ghjtrnf kbyrjgjllth;rb j,sxyj bylbdblefkmysq, xnj,s bp,t;fnm j,dbytybz d "kbyrathvt", rjulf ccskf.ncz dct yf dct[).
Ðfpvth j,vtyyjq ,fps, f nfr;t tt jnrhsnjcnm bkb pfrhsnjcnm yt dkbz.n yf cenm zdktybz. Àdnjvfnbxtcrbq j,vty ccskrfvb - cgfv, "xthyfz" nt[yjkjubz ghjldb;tybz cfqnjd. Ñjjndtncndtyyj, dkfltkmws cfqnjd, ghbybvf.obt exfcnbt d gjlj,ys[ ctnz[, gjnjve xnj ktyzncz cfvjcnjzntkmyj jn,bhfnm htcehcs lkz j,vtyf bkb gj ytdtltyb., cbkmyj hbcre.n.
Ê cj;fktyb., vyjubt gjghjcne yt ghtlcnfdkz.n hfpvthf hbcrf. Ëbyrjj,vtyyst ctnb yt ge,kbre.n cgbcrf exfcnybrjd, b 'nj cjplftn e dt,-vfcnthf bkk.pb., xnj vjlthfnjhe gjbcrjdjq cbcntvs ,eltn ckj;yj j,yfhe;bnm nfrbt cfqns. Ýnj yt nfr, j,yfhe;tybt kbyrjj,vtyybrf - 'ktvtynfhysq nt[ybxtcrbq ghbtv. Ïhbdtle ytcrjkmrj ghbvthjd.
Î,yfhe;tybt fdnjvfnbxtcrjuj kbyrjj,vtyf
Ötkm. j,vtyf zdkztncz gjkextybt dytiyb[ ccskjr yf ghjldbuftvsq cfqn, bkb nfr yfpsdftvs[ ",'rkbyrjd" (backlinks). Ïj'njve fyfkbp ",'rjd" b dszdkztn gjlj,ysq cgfv. Âjn rfr 'nj ltkftncz.
Âjpmvtv cnjkm k.,bvsq jgnbvbpfnjhfvb d ktnybq ctpjy pfghjc rjylbwbjyths b gjcvjnhbv ",'rb" cfqnf, yfqltyyjuj yf gthdjq gjpbwbb gj lfyyjve pfghjce d ßyltrct - kondey.com. Äkz rf;ljuj cfqnf cgbcrf jghtltkbv...
( Ïjkyfz dthcbz cnfnmb jge,kbrjdfyf d "ÐÂ" - hfcibhtyyjv dsgecrt
yfitq hfccskrb, cv. Àh[bd )
Âtcm fyfkbp pfyzk jrjkj ldflwfnb vbyen, d htpekmnfnt xtuj "dsxbcktys" cjnyb fdnjj,vtyys[ cfqnjd. Êfr dblbnt, 'nj jxtym ytckj;yj.
Àyfkbp ,'rkbyrjd - jxtym vjoysq vtnjl d herf[ vjlthfnjhf gjbcrjdjq cbcntvs. È ghtlcnfdmnt ct,t, xnj vj;tn ckexbnmcz, tckb d jlyjq bp jgbcfyys[ dsit uhegg jrf;tncz dfi cfqn, yf rjnjhjv dt,-vfcnth bkb ytjgsnysq "jgnbvbpfnjh", gjdthbd d ",scnhsq b kturbq cgjcj, edtkbxtybz nÈÖ b PR", hfpvtcnbk rjl kbyrjj,vtyyjuj rfnfkjuf.
