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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
 ghjwtcct jcdjtybz hsyrf hbntqkf vs gjpyfrjvbkbcm cj dctvb dblfvb tuj exfcnybrjd. ×tcnyj ujdjhz, pyfrjvcndj ytkmpz yfpdfnm jxtym ghbznysv. Ìs ghbdsrkb hf,jnfnm d fnvjcatht ghjatccbjyfkbpvf, b xtcnyjcnb. Íj ybrfr yt yf hsyrt, ult rkbtynjd ghjcnj „hfpdjlzn“ yf ltymub.
Ènfr, Øfvfys ÑÅÎ.
Øfvfyfvb vs b[ yfpsdftv cjdctv yt gjnjve, xnj jyb dsgjkyz.n rfrbt-nj djkit,yst ltqcndbz, crjhtt gjnjve, xnj cdj. nhbdbfkmye. hf,jne gjpbwbjybhe.n rfr gkzcre c ,e,yjv b xnj-nj ,j;tcndtyyjt. È tcntcndtyyj, ghjlf.n pf cjjndtncnde.obt ltymub.
Ìs ghjfyfkbpbhjdfkb yfb,jktt gjrfpfntkmyst cfqns, b gjkexbkb cktle.oe. byajhvfwb. gj cnjbvjcnb eckeu:
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Êfr dblbv – pfghjcs yf ljcnfnjxyj dscjrjv ehjdyt. Íj f,cjk.nyj yt gjyznyj xtv j,eckjdktyj ajhvbhjdfybt wtys, b hfpybwf gjxnb d 3 hfpf yf ,fpjdsq yf,jh eckeu. Åcntcndtyyj yfc pfbynthtcjdfkj – f xtv ;t dct-nfrb j,eckjdktyf wtyf? Ìs j,hfnbkbcm d ytcrjkmrj rjvgfybq, b bccktljdfkb wtyjajhvbhjdfybt. Ènfr, cfvjt ukfdyjt : d 90% ckexftd wtyf ghzvj ghjgjhwbjyfkmyf njkobyt rjitkmrf rkbtynf. Àkujhbnvjd wtyjajhvbhjdfybz vs dszdbkb ldf :
1.×tv „rhext“ njdfh, b rkbtyn, ntv ljhj;t jy gkfnbn. Ïjkfuf., gj pfghjce „Ýrcgjhn ytanb“ jgnbvbpfwbz ,eltn cnjbnm jn gfhs vbkkbjyjd. Â ,erktnt, ds dblbnt rjkbxtcndj ccskjr yf cfqns, gj 'njve pfghjce. Ýnjn gfhfvtnh jghtltkztn rjyrehtywb., j, 'njv z hfccrf;e xenm gjp;t. Ïjrf njkmrj lbfuyjp: 20 ccskjr – 'nj vfrcbvev ljkkfhjd 15-20 d vtczw.
2.Ñxbnf.n gj cnjbvjcnb rjyntrcnyjq htrkfvs. Ó ueukz 'nj yfpsdftncz fldjhlc, e zyltrcf 'nj yfpsdftncz lbhtrn, f e Ât,fkmns – jgnbvbcn. Ñxbnftncz, xnj rf;lfz gjpbwbz d dslfxt gjkexftn 10-15 ghjwtynjd rkbrjd jn rjkbxtcndf pfghjcjd. Ïj'njve, fkujhbnv hfcxtnf bcgjkmpetncz cktle.obq : ,thtncz 50% jn cnjbvjcnb rkbrf yf lbhtrnt, evyj;ftncz yf rjkbxtcndj gjbcrjd, jn gjkextyyjuj htpekmnfnf cxbnftncz 15% b gjkexftv ghtlgjkj;bntkmye. cnjbvjcnm hfcrhenrb d vtczw. Ïj ;tkfyb., vj;yj lj,fdbnm dsgkfns gj rhtlbne pf yjde. vfibye.
Òtgthm z hfccrf;e, rfr 'nj dct ghjbc[jlbn bpyenhb.
Åot d 1997 ujle jcyjdfntkb Google hfphf,jnfkb cbcntve gjbcrf, rjnjhfz cjhnbhjdfkf htpekmnfn, bc[jlz bp df;yjcnb cnhfybw. Âf;yjcnm ;t cnhfybws jghtltkztncz rjkbxtcndjv ccskjr yf ytt.
Êfr dblyj, d zyltrct gjpbwbz d dslfxt jghtltkztncz cjjnyjitybtv : rjkbxtcndj ccskjr yf cfqn, gjltktyyjt yf rjkbxtcndj cnhfybw yf 'njv cfqnt. ×tv ,jkmit cnhfybw yf dfitv cfqnt, ntv ,jkmit ccskjr yf ytuj ye;yj, xnj, ,snm dsit rjyrehtynjd. Ýnf ajhvekf jghtltkztn “wtyyjcnm cfqnf” d bynthytnt, rjnjhfz yfghzve. jghtltkztn gjpbwb. cfqnf d dslfxt gjbcrjdbrf.
Äjrfpfntkmcndjv 'nb[ ckjd zdkz.ncz ghbvths nfr yfpsdftvjuj kbyr-,jv,byuf : hfpvtotybz ,jkmijuj rjkbxtcndf ccskjr yf ytcjjndtncnde.obq ntrcne ccskrb htcehc. Îrjkj gjkeujlf yfpfl ghb pfghjct d ueukt “negjq ytelfxybr” yf gthdjv vtcnt ,sk cfqn Ä;jhl;f Áeif. Ïjlj,yjt ,skj b d zyltrct gj pfghjce “Ñtnm j,otcndtyys[ nefktnjd” - dslfdfkcz cfqn vfrljyfkmlcf. Íf cfqn dtkb ltcznrb nsczx ccskjr c ntrcnjv “Ñtnm j,otcndtyys[ nefktnjd”, b zyltrc gjdthbk, xnj 'nj dct-nfrb yt j,otgbn. Òfr ;t cnjbn egjvzyenm, xnj df;ty tot b dtc ccskrb : ccskrf c ,jktt gjgekzhyjuj cfqnf ,jktt df;yf, xtv ccskrf c ytbpdtcnyjuj cfqnf.
Êfr ;t ,jkmibycndj jgnbvbpfnjhjd dsdjlzn d njg cfqns?
 cdtnt dsitjgbcfyyjuj, pflfxf cnfyjdbncz nhbdbfkmyjq – ytj,[jlbvj gjkexbnm yf cfqn ccskjr c ye;ysv ntrcnjv ,jkmit xtv e rjyrehtynjd. Äkz 'njuj bcgjkmpe.ncz ,bh;b ccskjr : cfqns, yf rjnjhs[ exfcnybrb ,bh;b – dt,vfcnthf, ghjlf.n ccskrb cj cdjb[ cfqnjd.
Äfdfqnt hfp,thtvcz gj ifufv, rfr ghjbc[jlbn gjlyznbt cfqnf.
Ïthdjt : c gjvjom. enbkbns jghtltkztncz rjyrehtynyjcnm : rjkbxtcndj cfqnjd b rjkbxtcndj ccskjr yf cfqn.
Ïjckt 'njuj vs jhbtynbhjdjxyj gjkexftv rjkbxtcndj ccskjr, rjnjhjt ljk;ys regbnm yf ,bh;t. Ætkfntkmyj bvtnm ccskrb c ntvfnbxtcrb[ cfqnjd, kb,j c cfqnjd ,kbprjq ntvfnbrb – d 'njv ckexft rjkbxtcndj ytj,[jlbvs[ ccskjr evtymiftncz.
Ïhjwtcc gjregrb ccskjr pfybvftn 2-3 xfcf.
Ïjckt 'njuj jcnftncz njkmrj cktlbnm pf hfpvtotybtv ccskjr yf cfqnf[, b cktlbnm pf j,yjdktybzvb gjbcrjdjq cbcntvs, d ckexft zyltrcf 'nj ghbvthyj hfp d ytltk..
Êfr vs dblbv – 'ne hf,jne vj;tn dsgjkybnm k.,jq xtkjdtr, rjnjhsq dkflttn rjvgm.nthjv. Ìs nfre. hf,jne yfpsdftv „Ìtrcbrfycrfz“. ß hfcxbnfk cnjbvjcnm hf,jn, d ckexft b[ dsgjkytybz ctrhtnfhitq c pfhgkfnjq 13 nsczx d vtczw. Ïjkexftncz 590 he,ktq 88 rjgttr pf 8 xfcjd hf,jns, rjnjhst ytj,[jlbvs yf dsgjkytybt pflfxb. Êfr dblyj, nen b ,kbprj ytn wbahs d 30000 he,ktq.
Êfr ghjldbufnm ghfdbkmyj.
Ìtnjl hfcrhenrb, j rjnjhjv z hfccrfpfk, yfpsdftncz „hfcrhenrf vjhlfvb“. Ýnj ghjbpjikj jn yfpdfybz ukfdyjq cnhfybws cfqnf „vjhlf“. Â jcyjdyjv ccskrb gjregf.ncz c yb[, rfr yfb,jktt dtcjvst. Ýnj yfb,jktt ghjcnjq b 'aatrnbdysq vtnjl. Íj e ytuj tcnm ytljcnfnrb. Ãkfdysq ytljcnfnjr pfrk.xftncz d njv, xnj jy ghjnbdjhtxbn cenb gjbcrjds[ cbcntv. Çflfxf gjbcrjdbrjd dslfnm cjjndtncnde.oe. pfghjce byajhvfwb.. Òj, xnj gjkmpjdfntkm bcrfk yf cfvjv ltkt, f yt nj, xnj tve „gjlceyekb“ ujht-jgnbvbpfnjhs d ckexft c Ïhtpbltynjv Àvthbrb. Ñelz gj dctve, e gjgekzhys[ gjbcrjdbrjd tcnm dct chtlcndf lkz ,jhm,s c „vjhlfvb“, j xtv ujdjhbn b ,jhm,f c kbyr-,jv,byujv, rjnjhsq zdkztncz, gj cenb, xfcnysv ckexftv hfcrhenrb „vjhlfvb“. Ïj'njve, dgjkyt dthjznyj, xnj enhjv vs vj;tv edbltnm f,cjk.nyj ytj;blfyyst htpekmnfns gj pfghjce, ult yfib cfqns cnjzkb yf gthds[ gjpbwbz[.
Âjpybrftn djghjc – rfr ;t ye;yj ghjldbufnm ghfdbkmyj, d cthmtp b yfljkuj. Ïj cenb, ghjldbufnm cfqns xtcnyj, dtcmvf ghjcnj. Äkz 'njuj ytj,[jlbvj gjkexbnm ccskrb. Äfdfqnt hfccvjnhbv jnrelf vj;tn rjvgfybz gjkexbnm ccskrb yf cdjq cfqn?
Åcnm nhb jcyjdys[ nbgf bcnjxybrjd ccskjr :
Íjdjcnb.
Ïhtcc-htkbps.
Ñkexfqyst egjvbyfybz.
Ñkexfqyst egjvbyfybz ljcnfnjxyj df;ys. Êjulf gjkmpjdfntkb yf dfitv cfqnt yf[jlzn gjktpye. byajhvfwb.: r ghbvthe cnfnm. j hf,jnt rjylbwbjythf, bkb j ds,jht vjltkb, nj jyb yt ,elen rjgbhjdfnm rjyntyn, crjhtt dctuj, f gjcnfdzn yf dfi cfqn ccskre. Ïjcntgtyyj rjkbxtcndj „ckexfqys[ ccskjr“ yf dfc ,eltn hfcnb. Ïj'njve, yf cfqnt df;yj cjlth;fnm gjktpye. byajhvfwb. lkz gjkmpjdfntkz.
Íjdjcnb b Ïhtcc-htkbps, vj;yj j,]tlbybnm. Ê ghbvthe, ccskjxyfz cnhernehf ghtcc-htkbpf, j pfrk.xtybb gfhnythcrjuj ljujdjhf cjcnjbn bp cktle.ob[ 'ktvtynjd :
f) Ñcskrf yf cfqn rjvgfybb, c ntrcnjv yfbvtyjdfybz rjvgfybb.
,) Ñcskrf yf cfqn rjvgfybb gfhnythf, c ntrcnjv yfbvtyjdfybz gfhnythf.
d) Â rjywt tot ccskrf yf cfqn-bcnjxybr, nfr ;t c yfbvtyjdfybtv.
Ýnj d rjhyt ytghfdbkmyj, b ,jkmibycndj 'njuj yt gjybvf.n. Åckb rjvgfybz À pfrk.xbkf ljujdjh c rjvgfybtq Á yf ecnfyjdre rjylbwbjythjd d Ïtnth,ehut, nj ,jktt ghfdbkmysv zdkztncz ntrcn : Êjvgfybz À, kblth hsyrf gj vjynf;e (pltcm ccskrf yf cnhfybwe c ghfqcjv yf eckeub gj vjynf;e) rjylbwbjythjd (pltcm ccskrf yf cnhfybwe cj cgbcrjv vjltktq) b cbcntv jnjgktybz (pltcm jgznm ccskrf yf cnhfybwe c jgbcfybtv cbcntv jnjgktybz) … Ìs gjkexbv nhb ccskrb „vjynf;“ „rjylbwbjythjd“ „cbcntv jnjgktybz“, yf cfqn rjvgfybb, rjnjhfz b [jxtn ,snm d njgt gj 'nbv pfghjcfv. Óxbnsdfz nj, xnj vyjubt yjdjcnyst cfqns pfybvf.ncz rjgbhjdfybtv yjdjcntq, nj d htpekmnfnt vj;yj gjkexbnm gjhzlrf 300 ccskjr, c yjdjcnys[ cfqnjd. Âtc ccskjr c yjdjcnys[ cfqnjd jxtym dscjr. Ðtp.vt : uhfvjnyjt jajhvktybt ghtcc-htkbpjd b yjdjcntq vj;tn dsdtcnb dfi cfqn ddth[ gj ye;ysv dfv pfghjcfv. È pfvtnmnt – ybrfrjuj SEO.
Çf xnj ;t ye;yj gkfnbnm ltymub.
ß levf. ljcnfnjxyj gjyznyf vjz gjpbwbz gj gjdjle jgnbvbpfnjhjd b crjkmrj nfrfz hf,jnf cnjbn. Íj tcnm dct-nfrb eckeub, rjnjhst ljcnjqys [jhjitq jgkfns. Äfdfqnt dthytvcz r „dtce ccskrb“ - ccskrf c jxtym „;bhyjq“ cnhfybws cnjbn ljhjuj. Ê ghbvthe ccskrf cj cnhfybws c PR4 (gjrfpfntkm dtcf cnhfybws d Google) cnjbn 15-20 ljkkfhjd d vtczw. Ïjcvjnhbv, rfr ;t nfre. ccskre gjkexbnm ltitdkt?
Âdjlbv d google pfghjc donators – gj;thdnjdfdibt.
Ïjkexftv htpekmnfn.
Àyfkbpbhetv. Âblbv cnhfybwe c PR4
cvjnhbv – ehjdtym gj;thndjdfybq – 6 ljkkfhjd. Âctuj! Çf 6 ljkkfhjd yf 'njq cnhfybwt vj;yj gjkexbnm gjcnjzyye. ccskre. Ýnj ujhfplj ltitdkt ldflwfnb ljkkfhjd d vtczw.
Ïhbdtltyysq ghbvth ljcnfnjxyj eckjdty. Åckb ytvyjuj gjhf,jnfnm c gjbcrjdbrjv, nj vj;yj yfqnb ujhfplj ,jktt bynthtcyst dtob. Ê ghbvthe rfr gjkexbnm ,tcgkfnyj ccskre c PR9. Ñnjbvjcnm nfrjq ccskrb yf ,bh;t gjhzlrf 900-1000 ljkkfhjd d vtczw.
Âjn, bvtyyj, pf nfrbt yje-[fe, z cxbnf. cnjbn gkfnbnm jgnbvbpfnjhfv. À ccskrb – 'nj cvj;tn b ctrhtnfhif gjcnfdbnm.
Îgnbvbpfwbz, 'nj yt njkmrj hfcrblfnm ccskrb relf gjgfkj, d ym.cs b ,kjub. Îyb nfv gjdbczn gfhe lytq b cubyen d fh[bds, ntv ,jktt nofollow ybrnj yt jnvtyzk to¸.
ÑÅÎ - 'nj rjvgktrcysq ghjwtcc gjlyznbz b elth;fybz cfqnf d dslfxt.
Ãhfvjnyfz jgnbvbpfwbz drk.xftn:
- Àyfkbp rjywtgwbb. Çltcm fyfkbpbhetncz ghjlfdftvsq njdfh/eckeub, hsyjr d wtkjv, utj-nfhutnbyu, rjyrehtywbz d cthgt, dybvfntkmysq fyfkbp dthjznys[ rjyrehtynjd, cvt;yst ctuvtyns, cj,cndtyyj cfvf rjywtgwbz rfvgfybb
- Ðf,jnf yfl cfqnjv. Åckb cfqn ufdyj, nj lf;t ccskrb yt gjpdjkzn yfljkuj cj[hfybnm kblthcndj. Àyfkbp b gjl,jh rk.xtds[ ckjd. Ïbitncz bkb pfrfpsdftncz rjyntyn. Ðfphf,jnrf cnhernehs cfqnf, ghfdbkmyfz dyenhtyyzz kbyrjdrf, robots.txt, djpvj;yj gjlrk.xtybt ÊÌÑ
- Âytiyzz xfcnm jgnbvbpfwbb. Ïjbcr ntvfnbxtcrb[ htcehcjd, gjregrf/j,vty ccskrfvb c ye;ysvb fyrjhfvb d yb[, hf,jnf yfl ÏÐ. Âjn pltcm e;t djpvj;yj cjplfybt ghtcc-htkbpjd.
- Àyfkbp gjkextyys[ htpekmnfnjd b genb b[ ekexitybz. Ïjcnhjtybt cnhfntubb lfkmytqituj hfpdbdbnbz, xfcnjns j,yjdktybq cfqnf, lj,fdktybz yjds[ ccskjr b e;t ghtljcnfdktybt rkbtyne jnx¸njd 'nb[.
Âjn pf 'nj b ,thencz ltymub, pf cevvfhye. hf,jne yfl cfqnjv. Ìyt dcgjvbyftncz bcnjhbz ghj frfl. Êfgbwe-cnfhituj, rjulf tuj ghbukfcbkb yf pfdjl rfrjq-nj lkz ecnhfytybz ghj,ktv c j,jheljdfybt. Îy ghbt[fk, gj[jlbk gjcvjnhtk b ujdjhbn “lfqnt vjkjnjr vyt”. Åve ghbytckb. Ïjl[jlbn r cnfyre b ,m¸n gj ytve… dc¸ pfhf,jnfkj. Ïhb j,ce;ltybb jgkfns, jy jwtybdftn d 100 he,ktq yfkflre. Åuj cghfibdf.n - ds ;t ghjcnj [eqyekb vjkjnrjv, pf xnj 100 he,? Îndtxftn - “1 he,km pf elfh b 99 pf gjybvfybt njuj, d rfrjt vtcnj yfytcnb ye;yj ,skj elfh”.
Âjn nfr b c jgnbvbpfwbtq, gjhtufnm ccskrb ltkj yt[bnhjt… ye;yj pyfnm relf b xnj cnfdbnm, b xnj 'nj lfcn d bnjut, b yf rfrjt dhtvz.
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