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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Social Media Optimization - zdktybt, tot yt dgjkyt jcvscktyyjt Ðeytnjv. Íj cfvst ghjldbyenst dt,-cgtws e;t gjyzkb, rfrbt vfyzobt gthcgtrnbds jnrhsdftn SMO. À hfymit dct[ 'nj cltkfk Èkmz Ðf,xtyjr - xtkjdtr, c bvtytv rjnjhjuj b fccjwbbhetncz ctujlyz SMO Ðeytnf. À tot Èkmz - ghjatccbjyfkmysq utythfnjh bltq…
- Èkmz, Âs pfybvftntcm ahbkfycjv c zydfhz ysytiytuj ujlf. Ïhbjnrhjqnt pfdtce: xnj ,skj ght;lt?
À ght;lt ,skf hf,jnf vjlthfnjhjv, rjvvm.ybnb-vtytl;thjv d jykfqy-buht «Ñathf Ñelm,s». Çfybvfkcz hfpdbnbtv b gjllth;rjq ceotcnde.otuj cjj,otcndf buhjrjd.
- Ïjxtve jcnfyjdbkb ds,jh yf ahbkfyct?
Îy gjpdjkztn cfvjve htifnm, xtv nt,t [jntkjcm ,s pfybvfnmcz. Â jabcyjq hf,jnt 'nj htlrjcnm, yt ghfdlf kb?
- Âs ljcnfnjxyj bpdtcnys, b dhzl kb e Âfc djpybrf.n ghj,ktvs c pfrfpxbrfvb… È dct ;t, rfrbt ckj;yjcnb ahbkfycf Âfc rjcyekbcm?
Ñfvfz ,jkmifz ghj,ktvf lkz k.,juj ahbkfycthf – 'nj gjnthz njuj rheuf j,otybz, rjnjhsq ,sk yf aekknfqv-hf,jnt. Ïj'njve e vtyz ,jkmiÀz xfcnm dhtvtyb d cenrf[ gjcdzotyf j,otyb. d htfkmyjq ;bpyb c ;bdsvb k.lmvb.
- Â xtv jcyjdyfz ghj,ktvf jntxtcndtyyjuj ahbkfycf: .hblbxtcrfz ytpfobotyyjcnm, ltvgbyu?..
ß hf,jnf. d catht, ult vfkj rjyrehtywbb b gjxnb dct pfrfpxbrb – cnfhst pyfrjvst, gj'njve kbxyj e vtyz ghj,ktv ytn. Íj d wtkjv, ahbkfyce yt [dfnftn evys[ pfrfpxbrjd, rjnjhst yt ujyzncz pf ltitdbpyjq.
- Åcnm kb nfrfz ghbxbyf, gj rjnjhjq Âs vjukb ,s ghjvtyznm ahbkfyc yf hf,jne d jabct?
Äf, 'nf ghbxbyf yfpsdftncz «cdjt ltkj».
- Êfr djpybr bynthtc r Social Media Optimization (SMO)?
Çfybvfzcm ghjldb;tybtv cdjtuj ,kjuf d ,kjujcatht b cjwvtlbf, c elbdktybtv epyfk, xnj dct dvtcnt 'nj yfpsdftncz SMO. È ntv ,jktt elbdbntkmysv ,skj nj, xnj yf heccrjv zpsrt 'njq ntvt ,skb gjcdzotys cxbnfyyst cnfnmb. Îlyf bp yb[: «Ïhfdbkf jgnbvbpfwbb cfqnjd lkz cjwbfkmys[ ctntq».
Ïjnht,jdfkjcm vtcnj, ult vj;yj ,skj ,s j,celbnm yjdjt zdktybt c tlbyjvsiktyybrfvb. Òfrbv vtcnjv cnfkj cjj,otcndj SMO_RU.
- È vyjuj d Ðeytnt k.ltq, bynthtce.ob[cz SMO?
Ïhfrnbxtcrb rf;lsq ,kjuuth [jxtn hfcrhenbnm cdjq ,kju, cltkfnm tuj gjgekzhysv. Îyb pfybvf.ncz hfcrhenrjq b jgnbvbpfwbtq cdjtuj ghjtrnf nfr, rfr gjybvf.n t¸. Ájktt vtytt cthmtpyj bynthtce.ncz SEO-iybrb, gjxnb dct cksifkb ghj lfyyjt gjyznbt. Ãjhcnrf ,kjuuthjd gbitn j cdjb[ bpscrfybz[ d 'nj j,kfcnb, cfvst bynthtcyst pfvtnrb:
Àkujhbnv gjkextybz ghjrfxtyys[ ghjabktq
Ñjwbfkmyst vtnjls (SMO) yf htfkmyjv ghbvtht.
Êfr bcgjkmpjdfnm cjw. pfrkflrb lkz hfcrhenrb cfqnf?
Áscnhsq gjcnbyu gj cjwbfkmysv cthdbcfv - to¸ jlby cthdbc d rjgbkre SMO
- Åcnm kb xtnrj jghtltkztvfz cdzpm vt;le SMO b SEO?
Âs jlyf;ls crfpfkb, xnj 'nb zdktybz vjuen ceotcndjdfnm, yt gthtctrfzcm…
Ñdzpm tcnm. SMO wtkbncz yf k.ltq, f SEO – yf gjbcrjdst cbcntvs, yj rjytxysq htpekmnfn jlbyfrjd – ghbdktxtybt gjregfntkz yf cdjq cfqn.
Åckb ghjldbuftvsq ghjtrn yt rjyntynysq, yfghbvth, cfqn rjvgfybb, nj hfcrhenbnm tuj c gjvjom. social media optimization crjhtt dctuj yt gjkexbncz. Íj gjbcrjdsv jgnbvbpfnjhfv 'nf pflfxf gj gktxe.
- Ífcrjkmrj htfkmyf cbnefwbz, xnj SMO ghbltn yf cvtye SEO?
ß cjvytdf.cm, xnj tcnm ;tkf.obt jnrfpfnmcz jn nfrjuj vjoyjuj bcnjxybrf nhfabrf, rfr gjbcrjdst cbcntvs.
Ïhtlgjkfuf., xnj c hjcnjv cjwbfkmys[ ctntq b ,kjujcaths ,eltn hfcnb pyfxbvjcnm jgnbvbpfwbb b hfcrhenrb d yb[.
Êjulf jlby gjcn d njgt yf news2.ru cnfytn ghbyjcbnm 10-20nsczx [jcnjd, bynthtc gjgfcnm d njg dshfcntn – f 'nj rfr hfp hf,jnf smo-jgnbvbpfnjhf.
- Ñnhjbntkmcndj jykfqy-cjj,otcnd – ytj,sxyfz cathf bynthytn-,bpytcf… Ãlt 'njve exfn?)
 k.,jv ajhevt, ;;-cjj,otcndt bkb ,kjut. Ìjlthfnjhs, cvjnhbntkb, flvbybcnhfnjhs – gjntywbfkmyst cjplfntkb yjds[ cjj,otcnd. Ájktt njuj, jykfqy-cjj,otcndf e;t ltkf.ncz yf pfrfp b ghjlf.ncz rhegysv ,htylfv.  rfxtcndt vtcnf necjdrb gjlj,ys[ k.ltq cnjbn yfpdfnm ajhev ghjtrnf Ñjj,otcndf.Ðe.  gjcktlytt dhtvz jy ghbdktr flvbybcnhfnjhjd b vjlthfnjhjd vyj;tcndf ghjtrnjd Ðeytnf.
- Ðf,jnf c jykfqy-cjj,otcndfvb gthtctrftncz c hf,jnjq yfl jykfqy-buhjq «Ñathf Ñelm,s» ?
 buht z pfybvf.cm «rfcnbyujv» rfylblfnjd yf vtcnf vjlthfnjhjd ajhevf, j,extybtv yjds[ cjnhelybrjd, jrfpsdf. bv gjvjom dj dhtvz hf,jns.
Ïk.c j,ott herjdjlcndj jnltkjv vjlthfwbb ajhevf, rjulf 'nj nht,etncz.
- Íf Âfitv ,kjut “Èltb, rjnjhst vjuen bpvtybnm vbh” e Âfc xnj yb gjcn, nj wtyyfz vsckm. È yt ;fkm b[ lfhbnm d nfrb[ rjkbxtcndf[?
Ífj,jhjn! Átp xbnfntktq vyjubt bltb nfr b jcnfkbcm ,s yfvtnrfvb. Êf;lsq vjq gjcn - 'nj ghbukfitybt r ,tctlt, dj dhtvz rjnjhjq z epyf. b ckf,st vtcnf bltb, b ceotcnde.obt fyfkjub, b dfhbfyns htfkbpfwbb.
Èltz d ujkjdt – vthndfz bltz. Èyjulf cnjbn dsgecnbnm tt, xnj,s j;bdbnm.
- Ítrjnjhst Âfib gjcns ljdjkmyj fdfyn.hys: bltz j, cvc-cthdbct , jnlf.ofz flfknjv, vsckm j, 'gfnf;yjv gjdtltybb rfr cgjcj,t gbfhf… Ýnj ghjatccbz j,zpsdftn bkb cdjqcndf kbxyjcnb nfrjds?:)
Ênj ,eltn xbnfnm cthsq crexysq ,kju, d rjnjhjv lf;t ytkmpz gjcgjhbnm b dscrfpfnm cdjt vytybt?
- Âfi ,kju yfpsdftncz «Èltb, rjnjhst vjuen bpvtybnm vbh». Çltcm rfrjt-nj cjvytybt J ×tuj-nj yt [dfnftn, xnj,s jyb ltqcndbntkmyj bpvtybkb tuj?
Ðtfkbpfwbb. Ñtujlyz e rf;ljuj ghbkbxyjuj fqnbiybrf b lf;t uevfybnfhbz tcnm cdjz bltz abrc, rjnjhe. jy gjgsnftncz djgkjnbnm d ;bpym. Ïjgsnrb ;t elfxyjq htfkbpfwbb nfrb[ bltq d hfps vtymit rjkbxtcndf dsityfpdfyys[ fqnbiybrjd. Òfr b vjb bltb, gjrf vbh yt bpvtybkb, yj gsnf.ncz…
- Êfr hj;lf.ncz bynthytn-bltb e xtkjdtrf, rjnjhsq yf yb[ cgtwbfkbpbhetncz? Ïjcdznbnt d ghjwtcc… J
Ðj;lf.ncz d ghjwtcct j,sxyjq ;bpytltzntkmyjcnb. Òj tcnm, tckb z xbnf. rss-hblth, d rjnjhjv ,kjuuths gbien ghj web2.0, nj ghb[jlzn bltb rfrjuj-yb,elm 'nfrjuj cthdbcf. À tckb z j,of.cm c utqvthjv pf ,enskjxrjq gbdf – ghb[jlzn bltb lkz buh, rkfyjd b buhjltkjd. Õjnz bltz lkz buhjltkjd e;t djgkjotyf d Second Life, ghbznyj ,skj ljqnb lj ytt cdjbv evjv
- Ñrjkmrj bltq elfkjcm htfkbpjdfnm?
Ïhfrnbxtcrb dct bltb gj cjplfyb. jykfqy-cjj,otcnd:
Ïthdjt heccrjzpsxyjt cjj,otcndj ghj SMO
Ädb;tybt elfktyobrjd b ahbkfycthjd
Êjvvm.ybnb «Áfhnth d IT»
Ïhjtrn gjllth;rb yjdjcntq d cjwbfkmys[ vtlbf
Ñthdbc Ïjxnf yf rfhnbyrt, rkjy pfgflyjuj ghjtrnf gj cjplfyb. rhfcbds[ rfhnbyjr c gjxnjdsvb flhtcfvb.
Êfrbt-nj ghjtrns, yfghbvth, Google Translate c cjwbfkmysv gthtdjljv, cltkfkb xnj-nj gjlj,yjt, yj gthdjyfxfkmyjt fdnjhcndj bltb ytbpdtcnyj. Âjpvj;yj, 'nj ,sk rfrjq-nj by;tyth bp Mountain View, f djdct yt ,kjuuth bp Ðjccbb.
- Êfr gjzdbkfcm bltz cjplfnm nfrjq gjktpysq htcehc: «Ädb;tybt elfktyys[ cjnhelybrjd b ahbkfycthjd»?
Åuj pflevsdfkb rfr vtcnj, ult elfktyobrb cvjukb ,s gjnht,jdfnm e pfrfpxbrjd ,jktt dscjre. pfhgkfne;) Îrfpfkjcm, xnj pfhgkfns b nfr yf ehjdyt, gj'njve gthdjyfxfkmyfz pflfxf jngfkf, f vtcnj jcnfkjcm.
- Êfr hzljdjve jgnbvbpfnjhe jcvsckbnm Social Media Optimization? Ñ xtuj yfxfnm?
f. ×bnfnm ghfdbkf «Êfr gbcfnm d dt,», «Êfr cltkfnm gjgekzhysq ,kju».
Íflj pyfnm, rfr gbcfnm bynthtcysq rjyntyn, rjnjhsq gjyhfdbncz xbnfntkzv b rjnjhsq vj;yj fyjycbhjdfnm d ,kjujcatht b cjwvtlbf.
,. Çyfnm c rtv b rfr vj;yj gjltkbnmcz ntv rjyntynjv, rjnjhsq tcnm e dfc d ghjtrnt.
Çfgjvybnt, SMO – 'nj «hfcifhbdfybt» cdjtuj rjyntynf d rfr vj;yj ,jkmitt rjkbxtcndj bcnjxybrjd. Ïecnm lf;t yf dfi cfqn yt ,eltn ccskrb, yt ,tlf…Åckb d lfyyjv vtcnt ds pfhf,jnftnt bvz cdjbv rjyntynjv, nj dctulf cvj;tnt ljgjkybntkmyj jnghfdbnm k.ltq yf cdjq jcyjdyjq cfqn.
d. Î,otybt c xbnfntkzvb, gfhfkktkmysvb ,kjuuthfvb, ÑÌÈ.
 'njv ckexft vs «ghjlftv» dfit dybvfybt. ×bnfntk. ,eltn ghbznyj edbltnm dfc d rjvvtynfhbz[, gjgekzhyjve ,kjuuthe – ghjxbnfnm dfi ltkmysq rjvvtyn, ÑÌÈ vjuen dpznm dfie ge,kbrfwb. yf pfvtnre b ghjwbnbhjdfnm recjxtr.
×tv ,jktt bynthtcyj j,otybt c dfvb, xtv bynthtcytt dfib rjvvtynfhbb, ntv ,jkmit ecgt[f d 'njv ltkt ds lj,mtntcm. Ðfpdbnbt evtybq ghjldb;tybz d cjwvtlbf kt;fn d gkjcrjcnb j,otybz, rjvveybrfwbb c vbhjv.
Ífxbyf.obv z cjdtne. ghjxbnfnm Ïhfdbkf lkz ds,jhf ghjtrnf yf SMO.
- Êfrbt cgjcj,s hf,jns c felbnjhbtq cjwbfkjr ctqxfc, nfr crfpfnm, «hekzn»?
Êfr b dctulf, ye;yj cltkfnm pfzdktybt gjuhjvxt, gjcrfylfkmytt.
È cfvjt ukfdyjt, xnj,s xfcnm felbnjhbb tuj gjllth;fkf, f xfcnm ;tcnrj jndthukf. Òjulf jyb ecnhjzn vt;lecj,jqxbr, d rjnjhjv ,elen ccskfnmcz yf dfc, rfr yf pfxbyobrf
- Ïjxtve lkz ,kjuf cjj,otcndf Social Media Optimization ds,hfkb yt jxtym gjl[jlzoe. lkz rjhgjhfnbdf ajhve Æbdjuj Æehyfkf?
 ÆÆ kturj cjplfnm gkjoflre b ghbdktxm e;t bvt.ob[cz gjkmpjdfntktq cthdbcf. ×fcnj pfzdkz.n, xnj d ÆÆ ytntvfnbxtcrbt ,kjub, gj'njve vtcnf c ybv bvtnm ytkmpz. Îlyfrj d ÆÆ gbien nt ;t cfvst k.lb, xnj hf,jnf.n dj dct[ bynthtcys[ rjvgfybz[ dt,-jnhfckb.
- Âfif ltzntkmyjcnm pfdzpfyf yf rjvveybrfwbb.… Ít ecnftnt jn gjcnjzyyjuj jykfqy-j,otybz?
Ìyt ghbznyj j,ofnmcz c bynthtcysvb k.lmvb. Èynthtcyj cdzpsdfnm b[ vt;le cj,jq. În j,otybz gjxnb yt ecnf..
- Êfrbt vtnfvjhajps ,elen ghjbc[jlbnm c jykfqy-cjj,otcndfvb d ,kb;fqibt gznm ktn?
Ñeotcnde.obt cjj,otcndf ,elen hfpvsdfnmcz, j,hfcnfnm yjdbxrfvb, lfktrbvb jn bpyfxfkmyjq bltb ghjtrnf.
Õf,h, yfghbvth, ,eltn ,jktt j,obv, tckb nfv yt ddtlen cnhjue. vjlthfwb. yf ehjdyt flvbybcnhfwbb bkb uheggs frnbdbcnjd, e,bdf.ob[ dc. «ytntvfnbre».
Áelen gjzdkznmcz yjdst cjj,otcndf, j,]tlbyz.obt «dct yf cdtnt». Ïthdfz kfcnjxrf – «ß.he», rjnjhsq kmtn dct d jlye rexe, rfr crfpfk jlby rhbnbr – «rjvveyfkrf».
È d nj ;t dhtvz gjzdbncz vyjuj eprjntvfnbxys[ cjj,otcnd. Ïhtlcnfdbntkb hfpkbxys[ ghjatccbq dct frnbdytt jcdfbdf.n Ñtnm, jyb ,elen cjplfdfnm rke,s gj bynthtcfv, d rjnjhs[ rjkbxtcndj xktyjd ,eltn yt,jkmibv, yj rfxtcndj j,otybz - dscjrbv.
Äevf., xnj cjj,otcndf b cjwbfkmyjcnm d ,eleotv jrf;encz yf gthds[ hjkz[ d Èynthytnt b nt[ybrt.
- ×nj bynthtcetn Èkm. Ðf,xtyrf gjvbvj Èynthytnf b SMO? Î «ltdeirf[» b «gbdrf gjgbnm» d rehct… J
Ôhbkfyc, buhs, ghjlf;b, vfhrtnbyu, cnhf[jdfybt, gjcnhjtybt rjynfrnjd, afynfcnbrf, ,jlb,bklbyu, ;bpym
- Âs egjvzyekb, xnj cnfhftntcm rfr vj;yj ,jkmit dhtvtyb ghjdjlbnm d htfkmyjq ;bpyb. Êfr hfcghtltkztnt ghbjhbntns vt;le jaakfqyjv b jykfqyjv?
Ñnfhf.cm dsltkbnm dhtvz b yf hf,jne d jykfqyt, b yf jnls[ d jakfqyt.
Ãhecnyj yf,k.lfnm, rfr e vyjub[ bp-pf hf,jns ytn dhtvtyb lf;t yf j,otybt c ctvmtq. ß cnfhf.cm, xnj,s dhtvz yf[jlbkjcm lf;t njulf, rjulf vyjuj pfrfpjd b ghjtrnjd. Âcgjvbyfqnt j hjlys[ gjxfot, ltymub yt ukfdyjt.
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