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Еckb dfi cfqn gjktpty lkz gjkmpjdfntktq, bynthtcty bv b ghtlkfuftn wtyye. byajhvfwb. bkb djpvj;yjcnb, jy ,eltn nfrjdsv b lkz gjbcrjds[ cbcntv. Лexibvb d cdjtq ybit dctulf cnfyjdzncz yt nt htcehcs, e rjnjhs[ elfxytt jgnbvbpbhjdfys vtnfntub bkb cnfnmb c ,jkmibv rjkbxtcndjv cbvdjkjd, f nt, rjnjhst ghtlcnfdkz.n ,jkmie. wtyyjcnm lkz cdjtq wtktdjq felbnjhbb.

Еckb ds [jnbnt cltkfnm cdjq cfqn kexit, xtv e rjyrehtynjd b lj,bnmcz njuj, xnj,s jy pfybvfk ,jktt dscjrbt gjpbwbb d htpekmnfnf[ gjbcrf, yfxybnt c njuj, xnj,s cltkfnm tuj kexit lkz gjkmpjdfntktq. Еcnm ytcrjkmrj ghjdthtyys[ cgjcj,jd, rfr 'njuj lj,bnmcz.

Дj,fdmnt bynthfrnbdyjcnb

Кhjvt gjctoftvjcnb tcnm tot jlyf df;yfz vtnhbrf – djdktxtyyjcnm. Нfghzve. bkb rjcdtyyj gjrfpfntkm djdktxtyyjcnb dkbztn yf vyj;tcndj vtnhbr, d xfcnyjcnb – rj'aabwbtyn rjydthcbb b gjdtltyxtcrbt afrnjhs.

Нtcvjnhz yf ,jkmijt rjkbxtcndj nhfabrf yf cfqnt, nj, rfr jy rjydthnbhetncz, pfdbcbn bvtyyj jn rfxtcndf .pf,bkbnb b ehjdyz djdktxtyyjcnb gjctnbntktq dj dpfbvjltqcndbt c htcehcjv.

Иynthfrnbdyst 'ktvtyns vj;yj htfkbpjdfnm rfr cfvsvb ghjcnsvb vtnjlfvb, yfghbvth, lj,fdbd dbltj yf gjcfljxyst cnhfybws bkb ghbrhtgbd jghjcs r cnfnmzv, nfr b pfltqcndjdfnm ,jktt ckj;yst ajhvfns. К ghbvthe, pfrfpfnm hfphf,jnre rfkmrekznjhf bkb vbyb-buhs, f pfntv dytlhbnm b[ yf cfqnt.

Уxbnsdfz njn afrn, xnj jlybv 'nj vtiftn cltkfnm ktym, f lheubv – yt;tkfybt drkflsdfnm ljgjkybntkmyst ,.l;tns, vj;yj hfccvfnhbdfnm lfyysq geyrn rfr jnkbxysq cgjcj, dsltkbncz yf ajyt rjyrehtynjd.

Вytlhbnt ghbpsds r ltqcndb.

Вf;ysq vjvtyn lkz rjvvthxtcrb[ ghjtrnjd. Зflevfqntcm: rjulf gjkmpjdfntkb gtht[jlzn yf dfi cfqn, pyf.n kb jyb xnj bv ltkfnm lfkmit? CTA-'ktvtyns (Call To Action – ghbpsd r ltqcndb.) zdkz.ncz ntvb cfvsvb yfghfdkz.obvb b erfpsdf.n yf cktle.obq ifu, rjnjhsq gjkmpjdfntkm ljk;ty cltkfnm yf cnhfybwt.

Вjn ytcrjkmrj ghbvthjd:

Нt cnjbn j;blfnm, xnj gjctnbntkb dfituj cfqnf cfvb dsgjkyzn nt ltqcndbz, rjnjhst dfv ye;ys. Пhzvj bv 'nj ghtlkj;bnt! Тt, rjve 'nj yt ye;yj, dct hfdyj gjlj,yst ghbpsds ghjbuyjhbhe.n, f djn gj pfbynthtcjdfyysv gjkmpjdfntkzv gjrfpfntkm rjydthcbb dshfcntn.

Эnj jnkbxyfz djpvj;yjcnm gjkexbnm ,jkmit ghjlf;, kbljd bkb ghjcnj ghjcvjnhjd cnhfybw. А ukfdyjt – 'aatrn jn gjlj,ys[ ltqcndbq ytckj;yj jncktlbnm, b gentv htuekzhys[ 'rcgthbvtynjd vj;yj yfqnb jgnbvfkmyjt lkz ct,z htitybt.

Оgnbvbpbheqnt dct gjl vj,bkmyst

В eckjdbz[ hjcnf ljkb vj,bkmyjuj nhfabrf ghfrnbxtcrb dj dct[ ybif[ rfxtcndtyyfz jgnbvbpfwbz k.,juj cfqnf gjl ghjcvjnh yf vj,bkmys[ ecnhjqcndf[ zdkztncz j,]trnbdyjq ytj,[jlbvjcnm..

Google ujnjdbn gjcntgtyysq gthtdjl gjbcrjds[ fkujhbnvjd yf mobile-first byltrc, f cnfnbcnbrf ujdjhbn, xnj ,jktt 60% gjctnbntktq cfqnf, rjnjhst bcgsnsdfkb ghj,ktvs c tuj vj,bkmyjq dthcbtq, dhzl kb dyjdm yf ytuj dthyencz. А ,jktt 40% nfrjq felbnjhbb ghjcnj gthtqlen yf cfqns rjyrehtynjd.

Бelexb dkfltkmwtv cfqnf, e rjnjhjuj dct tot ytn flfgnbdyjq dthcbb lbpfqyf, z ,s rfr vbybvev yfxfk ,tcgjrjbncz. Тfr xnj ghjdthmnt dct kb e dfc [jhjij ghb gjvjob nfrb[ cthdbcjd, rfr Iloveadaptive.ru b Mobile Website Speed Testing, b ghb ytj,[jlbvjcnb bcghfdmnt jib,rb.

Кhjvt bcgjkmpjdfybz gthtxbcktyys[ cthdbcjd, yt kbiybv ,eltn hexrfvb d,bnm flhtc cfqnf yf cdjtv ;t cvfhnajyt b gjghj,jdfnm elj,cndj hf,jns c ybv yf kbxyjv jgsnt.

Уpyfqnt, xnj pfcnfdkztn k.ltq gjrblfnm cfqn

Уlth;fybt gjkmpjdfntktq yf cfqnt – pflfxf yt vtytt df;yfz, xtv b[ ghbdktxtybt. Кfrjq njkr, tckb ds edtkbxbnt ,.l;tn yf ghjldb;tybt d ytcrjkmrj hfp, yj ghjlf;b dct hfdyj ,elen ;tkfnm kexituj bp-pf dscjrjuj gjrfpfntkz jnrfpjd b ghjxb[ afrnjhjd, rjnjhst pfcnfdkz.n k.ltq pfrhsdfnm drkflre d gjbcrf[ kexitq ;bpyb b djpdhfofnmcz r gjbcrjdjq dslfxt.

Оncjhnbheqnt cnhfybws cfqnf gj nfrjq vtnhbrt, rfr gjrfpfntkm jnrfpjd b dhtvz ght,sdfybz gjctnbntkz, b jghtltkbnt, rfrbt bp yb[ zdkz.ncz cfvsvb ckf,svb d 'njv gkfyt:

Зfntv gjcnfhfqntcm gjcvjnhtnm yf yb[ ukfpfvb gjctnbntkz – tcnm kb nfv ljcnfnjxyj hfpdthyenst jndtns yf djghjcs, gjl rjnjhst jyb jgnbvbpbhjdfys? Уlj,yf kb gjlfxf byajhvfwbb b dbpefkmyjt jajhvktybt? Сhfdybnt b[ c fyfkjubxysvb cnhfybwfvb bp ТОПf dslfxb b gjlevfqnt, xnj vj;yj ekexibnm.

Тfr;t htrjvtyle. frnbdbhjdfnm Вt,dbpjh d Мtnhbrt b gjcvjnhtnm ytcrjkmrj pfgbctq dbpbnjd gj df;ysv gjcfljxysv, 'nj nj;t vj;tn gjvjxm j,yfhe;bnm ghj,ktve. Нfghbvth, ltkj vj;tn ,snm djdct yt d .pf,bkbnb bkb ntrcnt, f d rfrb[-yb,elm nt[ybxtcrb[ jib,rf[.

Пjrf;bnt kbxyjcnb

Еcnm ghjcnfz bcnbyf, rjnjhfz frnefkmyf rfr lkz jaakfqy, nfr b lkz jykfqy-,bpytcf: k.lb [jnzn hf,jnfnm c k.lmvb. Еckb e dfc rjvvthxtcrbq cfqn, jcj,tyyj d ctuvtynt eckeu – lj,fdmnt tve gthcjyfkbpfwbb.

Сltkfqnt hfcibhtyye. cnhfybwe «О rjvgfybb», yf rjnjhjq gjltkbntcm bcnjhbtq cjplfybz b hfpdbnbz cdjtuj ,bpytcf, vbccbtq b gkfyfvb yf ,eleott. Дj,fdmnt ajnj jabcf/ghjbpdjlcndf, cjnhelybrjd pf hf,jnjq, cltkfqnt ajnjjnxtn gjckt bynthtcyjuj vthjghbznbz. Пjrf;bnt, rnj ds tcnm.

Дf;t pf cxtn 'nb[, rfpfkjcm ,s, yt,jkmib[ ltqcndbq vj;yj rfxtcndtyyj dsltkbnmcz yf ajyt jlyjj,hfpys[ rjhgjhfnbdys[ cfqnjd, cltkfd cdjq htcehc ,jktt fnvjcathysv.

Зfvtybnt «vs» b «yfi» yf «ds» b «dfi»

Жtkfz ghjbpdtcnb dgtxfnktybt yf gjntywbfkmys[ rkbtynjd, ghb cjplfybb ntrcnjd lkz cfqnf vyjubt gjgflf.n d jgfcye. kjdeire cfvjk.,jdfybz. «Мs kblths d jnhfckb N…», «Нfib ghtbveotcndf drk.xf.n…» b n. l. И nfrb[ ghbvthjd vj;yj ghbdtcnb jxtym vyjuj.

Дtkj d njv, xnj nt, rnj ye;lftncz d dfib[ eckeuf[, [jnzn, xnj,s ds gjyzkb bvtyyj b[ gjnht,yjcnb b ghtlkj;bkb htitybt. Пj'njve cdtlbnt r vbybveve egjvbyfybt «vs» b «yfi», pfvtybd b[ yf «ds» b «dfi».

Нf ghbvtht rtqcjd, yfghfdktyys[ yf rkbtynjd, pfbynthtcjdfyyst gjkmpjdfntkb vjuen dbltnm, rfr ds htiftnt ghj,ktvs b gjvjuftnt cdjbv pfrfpxbrfv yf ghfrnbrt.

Тfrjt bpvtytybt yf gthdsq dpukzl vj;tn gjrfpfnmcz cjdctv ytpyfxbntkmysv, yj gjlcjpyfntkmyj 'nj jrfpsdftn joenbvjt dkbzybt yf nj, rfr k.lb djcghbybvf.n dfc b dfi ,bpytc.

Вlj[yjdkzqntcm lheubvb jnhfckzvb

Нf gthtuhtnjv hsyrt buhf d cnbkt «cltkf. nfr ;t, rfr b e rjyrehtynjd» d rjytxyjv bnjut vj;tn yt lfnm dslf.ob[cz htpekmnfnjd. Бjktt bynthtcysq cgjcj, jrfpfnmcz yf ifu dgthtlb jcnfkmys[ buhjrjd – bpexbnm kblthjd lheub[ jnhfcktq. Иyyjdfwbb b abxb, rjnjhst chf,jnfkb e yb[, gjkyjcnm. bkb xfcnbxyj vj;yj ghbvtybnm b e ct,z.

Еckb ds zdkztntcm dkfltkmwtv bynthytn-vfufpbyf frctccefhjd lkz cvfhnajyjd, 'nj yt pyfxbn, xnj ds yt cvj;tnt ybxtve yfexbnmcz e njuj ;t 220-volt.ru. Мyjubt dkfltkmws cfqnjd hf,jnf.n d bynthytnt ljcnfnjxyj lfdyj, xnj,s yf ghfrnbrt ghjntcnbhjdfnm ghfrnbxtcrb dct djpvj;yst c[tvs b jghtltkbnm nt bp yb[, rjnjhst hf,jnf.n.

Кjulf vs hf,jnfkb yfl jxthtlyjq dthcbtq cfqnf yfituj cthdbcf SEO-Reports.ru (gj fdnjvfnbpfwbb jnxtnyjcnb d digital), vs bpexfkb yt njkmrj c[j;bt ghjlerns, yj b cthdbcs b cnfhnfgs bp lheub[ cvt;ys[ ybi. Нf jcyjdt 'njuj ghbybvfkbcm htitybz, rfrbt ,kjrb lj,fdbnm yf cfqn, f pfntv 'rcgthbvtynbhjdfkb b c gjhzlrjv b[ hfcgjkj;tybz.

Кjytxyj, tcnm jghtltktyysq hbcr, xnj pfbvcndjdfyyfz bltz yt lfcn htpekmnfnjd. Нj lf;t d vbht rhegyjuj ,bpytcf b nhfycyfwbjyfkmys[ rjhgjhfwbq 'nf c[tvf hf,jnftn. Дjcnfnjxyj gjcvjnhtnm yf hsyjr vtcctyl;thjd bkb cvfhnajyjd, xnj,s d 'njv e,tlbncz.

Сkbirjv vyjuj cfqnjd dsukzlzn nfr ;t, rfr b b[ rjyrehtyns d ybit. Еckb ds [jnbnt lj,bnmcz njuj, xnj,s gjkmpjdfntkb dfc pfgjvybkb, ye;yj pflevfnmcz yfl ntv, xnj,s dsltkbncz bp njkgs.

А rfr yfcxtn lbpfqyf?

Дevftnt, lbpfqy yt df;ty? Пjghj,eqnt njulf ghjlfnm 'kbnysq ijrjkfl, j,thyed tuj dvtcnj zhrjq j,kj;rb d hekjy nefktnyjq ,evfub. Тjn cfvsq vjvtyn, rjulf k.lb celbnm ,elen bvtyyj gj jlt;rt, yt pfvjhfxbdfzcm yfl ntv, xnj,s ghjdthbnm cjlth;fybt.

Чnj,s dsdtcnb cfqn yf cktle.obq ehjdtym, yt j,zpfntkmyj lf;t pfgecrfnm vf[jdbr ukj,fkmyjuj htlbpfqyf. Мj;yj dytcnb hzl bpvtytybq, rjnjhst cgjcj,ys ceotcndtyyj ekexibnm tuj d 'cntnbxtcrjv gkfyt:

• lj,fdmnt rfxtcndtyyst bpj,hf;tybz nfv, ult jyb evtcnys, yj jncencnde.n, b pfvtybnt nfv, ult jyb zdyj ecnfhtdibt b gkj[bt;
• gj'rcgthbvtynbheqnt cj ihbanfvb b b[ gfhfvtnhfvb – elfxyj gjlj,hfyysq ihban vj;tn jrfpfnm uke,jrjt dkbzybt yf dytiybq dbl htcehcf;
• bcgjkmpeqnt zhrbt dbpefkmyst 'ktvtyns, yfghbvth, pyfxrb b hfpyjuj hjlf CTA (ghbpsds r ltqcndb.);
• nfr;t pyfxrb vj;yj bcgjkmpjdfnm dvtcnj ckjd, bpj,hfpbnm gjkmpjdfntkzv, xnj ye;yj cltkfnm bkb xnj b[ ;ltn;
• gj'rcgthbvtynbheqnt c wdtnjdsvb c[tvfvb – byjulf lj,fdktybt ytcrjkmrb[ zhrb[ jnntyrjd cgjcj,yj 'aatrnbdyj «jcdt;bnm» cfqn.

В wtkjv, lbpfqy jnyjcbncz r djghjcfv, rjnjhst ye;yj hfccvfnhbdfnm bylbdblefkmyj. Иyjulf vj;yj j,jqnbcm rjcvtnbxtcrbvb ghfdrfvb, f byjulf ltitdkt ,eltn ghjcnj gthtltkfnm dct c yekz.

Зfrf;bnt .pf,bkbnb-felbn

Дkz 'njuj yt j,zpfntkmyj j,hfofnmcz r ghjabkmyjve futyncnde, jcj,tyyj tckb ,.l;tn 'nj yt jcj,j gjpdjkztn. Еcnm ,jktt ghjcnst b ,scnhst cgjcj,s gjkexbnm ye;ysq abl,tr, yfghbvth, ghb gjvjob cgtwbfkbpbhjdfyys[ cthdbcjd:

1. AskUsers.ru – cthdbc, d rjnjhjv vj;yj gjkexbnm j,hfnye. cdzpm jn htfkmys[ gjkmpjdfntktq d dblt fyrtns cj crhbyijnfvb, dbltj b ntrcnjdsv jgbcfybtv jgsnf dpfbvjltqcndbz. Аctccjhjd vj;yj jn,bhfnm gj hfpkbxysv cjwbfkmyj-ltvjuhfabxtcrbv gfhfvtnhfv, xnj,s gjkexbnm jnpsds jn k.ltq vfrcbvfkmyj gj[j;b[ yf dfie wtktde. felbnjhb.;

2. Usabilityhub.com – gj[j;bq gj rjywtgwbb fyukjzpsxysq cthdbc, rjnjhsq jnkbxftncz gj hzle jgwbq. Дjcnegyj ytcrjkmrj dfhbfynjd ntcnbhjdfybz: Five Second, Click Test, Question Test, Navigation Test, Preference Test. Пjlhj,yjcnb gj rf;ljve bp geyrnjd vj;yj ghjxbnfnm e;t yf cfvjv cfqnt.

Кfr vbybvev htpekmnfns nfrb[ ntcnjd ljk;ys ,snm bynthtcys k.,jve dkfltkmwe htcehcf. А ukfdyjt, jyb vjuen gjvjxm cltkfnm tuj ltqcndbntkmyj kexit. Пjntywbfkmyst dsujls jn ekexitybz gjkmpjdfntkmcrjuj jgsnf juhjvys.

Дtkfqnt ckj;yst dtob

Вs yt pflevsdfkbcm, crjkmrj rkbtynjd ltqcndbntkmyj dytlhz.n pfrfpfyyst SEO-felbns? Я ,s yt elbdbkcz, tckb , 'nj wbahf ,skf yf ehjdyt 20%, yt ,jkmit. Л.lb dctulf boen kturbt genb, bv yt yhfdbncz pfybvfnmcz ntv, xnj nht,etn ljgjkybntkmys[ ecbkbq.

Мj;yj cltkfnm cfqn c ltcznrjv nbgbxys[ cnhfybw, f vj;yj cltkfnm nfrjq ;t, yj hfpdbdfnm yf ytv gjkyjwtyysq ,kju. Мj;yj bcgjkmpjdfnm crfxfyysq ult-nj ,tcgkfnysq if,kjy, f vj;yj regbnm ghtvbev-ntve bkb pfrfpfnm hfphf,jnre c yekz, htfkbpjdfd flfgnbdysq lbpfqy b rfxtcndtyye. jgnbvbpfwb. gjl vj,bkmyst. И nfrb[ ghbvthjd, rjulf xfot dctuj ds,bhf.n yfb,jktt ghjcnjq genm, vj;yj ghbdtcnb vyjuj.

Сeotcndetn ytvfkj cgjcj,jd cltkfnm cfqn kexit, rjnjhst nht,e.n cthmtpys[ bydtcnbwbq dhtvtyb b ltytu. Чtv ,jkmit nfrb[ dtotq ds htfkbpetnt e ct,z, ntv ,jkmibv ,eltn dfi jnhsd jn rjyrehtynjd. Чnj cfvjt bynthtcyjt, d ,jkmibycndt ckexftd htxm bltn j hfpjdjq hf,jnt, yj tt htfkbpfwbz j,tcgtxbdftn ghtbveotcndf d ljkujchjxyjq gthcgtrnbdt.

Иpexfqnt cdjb[ rjyrehtynjd

Оghtltkbnt b[ cbkmyst b ckf,st cnjhjys, bpexbnt cnhfntub. b chfdybnt cj cdjbvb ltqcndbzvb. Аdnjvfnbpbhjdfyyst cthdbcs – 'nj [jhjij, yj hf,jnfnm ye;yj b herfvb. Мj;yj cjplfnm j,sxysq afqk d Excel/Google Docs, d rjnjhjv dsytcnb d jlye rjkjyre cfqns rjyrehtynjd (bkb rjyrhtnyst cnhfybws), f gj jcnfkmysv rjkjyrfv hfpytcnb geyrns, gj rjnjhsv ,eltn ghjdjlbncz fyfkbp.

Пhbvth nfrjq nf,kbws gj cnhfybwt eckeu:

Пjnhfnbd dhtvz yf fyfkbp, cnfyjdbncz gjyznyj, xnj bvtyyj vj;yj ekexibnm. Нf ghbvtht 'njq ;t nf,kbws vj;yj cltkfnm ytcrjkmrj dsdjljd:

• lbpfqy yt nfr e; b df;ty, yj c tuj gjvjom. vj;yj dsltkbnmcz;
• cgbcjr ghtbveotcnd b ajnj tcnm yt e dct[, [jnz gjntywbfkmyjve rkbtyne 'nf byajhvfwbz vj;tn ,snm bynthtcyjq;
• dbltj b jnpsds – bvtyyj nf abirf, rjnjhjq ytn yb e rjuj bp yfituj cgbcrf, nfr xnj 'nbv cnjbn pfyznmcz;
• [jhjitt gjhnajkbj hf,jn – nj;t htlrjcnm;
• rhjvt jgwbb j,hfnyjuj pdjyrf, ybrfrbt lheubt bynthfrnbdyst 'ktvtyns yf cfqnf[ rjyrehtynjd yt bcgjkmpe.ncz. Сltkfd lf;t ghjcntymrbq rfkmrekznjh hfcxtnf cnjbvjcnb, e;t vj;yj hfccxbnsdfnm yf [jhjibq jnrkbr.

Пhb gjgsnrt dytlhbnm ljgjkybntkmyst 'ktvtyns yf cnhfybwt ltkfqnt 'nj frrehfnyj, xnj,s bp,t;fnm byajhvfwbjyyjq gthtuheprb. И d pfdbcbvjcnb jn ybib, cgbcjr geyrnjd d nf,kbxrt vj;tn ,snm ceotcndtyyj ,jkmit, xtv yf ghbvtht.

Зfybvfzcm hfpdbnbtv cdjtuj cfqnf, levfqnt yt njkmrj j tuj jgnbvbpfwbb gjl gjbcrjdst cbcntvs, yj b j njv, rfr cltkfnm tuj kexit lkz k.ltq. Вtlm bvtyyj jn dfib[ rkbtynjd pfdbcbn nj, ,eltn kb ecgtiysv dfi ,bpytc. И yflt.cm, vjz cnfnmz dfv d 'njv gjvj;tn.