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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ñ SEO-ghjldb;tybtv lj cb[ gjh lfktrj yt dct ghjphfxyj. Ïhjcnjve cvthnyjve (xbnfq rkbtyne) nz;tkj hfpj,hfnmcz cfvjcnjzntkmyj, ckj;yj rjynhjkbhjdfnm gjlhzlxbrf, kturj gjgfcnm dghjcfr b xfcnj djj,ot ybxtuj ytgjyznyj. Îcj,tyyj ,jkmyj, tckb ghb 'njv d xthye. lshe gjl yfpdfybtv SEO entrf.n htfkmyst ltymub. Íj tcnm b [jhjifz yjdjcnm: rfr ghfdbkj, dct ltkf.n jlyb b nt ;t jib,rb, jcj,tyyj d yfxfkt. Ïhtlkfuftv dfitve dybvfyb. vbyb xtr-kbcn, gj rjnjhjve vj;yj ,scnhj ghjdthbnm cdjq cfqn b gjyznm, ye;yj kb xnj-nj chjxyj bcghfdkznm. 1. Ítrjhhtrnyj ghbcdjty htubjy Ïjbcrjdfz cbcntvf: ßyltrcÑgtwbfkbcns nfre. jib,re ljgecrf.n htlrj, f djn dkfltkmws cfqnjd cgkjim b hzljv. ×htdfnj jncencndbtv gjpbwbq d ye;yjv htubjyt gj rjvvthxtcrbv pfghjcfv. Õjhjifz yjdjcnm – bcghfdkztncz ljcnfnjxyj kturj d ßyltrc.Ât,vfcnth, f htpekmnfn yt pfcnfdbn ct,z ljkuj ;lfnm. 2. Ítn njxtr d[jlf yf cfqnÏjbcrjdfz cbcntvf: ßyltrc, Google 'njv ckexft gjl gjbcrjdst pfghjcs yt cjplf.ncz jnltkmyst cnhfybws cfqnf bkb jib,rf cjlth;bncz d rkfcnthbpfwbb (uheggbhjdrt) pfghjcjd.  htpekmnfnt vs vj;tv yf,k.lfnm jncencndbt yf cfqnt rfr rjhhtrnyjq cnhernehs, nfr b, ,fyfkmyj, cnhfybws lkz ghjldb;tybz. Îib,re ljgecrf.n yfxbyf.obt cgtwbfkbcns b ghjatccbjyfks cj cnf;tv. ×fot dctuj 'nbv uhtifn cfqns bynthytn-vfufpbyjd. ×nj,s bcghfdbnm cbnefwb., ytj,[jlbvj ghjdtcnb hf,jns gj cjcnfdktyb. ctvfynbxtcrjuj zlhf, rkfcnthbpfwbb, cjplfyb. cnhernehs b jgnbvbpfwbb yjds[ cnhfybw. 3. Êjywtynhfwbz yf dscjrjxfcnjnys[ pfghjcf[ Ïjbcrjdfz cbcntvf: ßyltrc, GoogleÕfhfrnthys nfrbt cbvgnjvs, rfr crelyjt ctvfynbxtcrjt zlhj b jncencndbt nhfabrf yf cfqn, lf;t tckb Â×-pfghjc d ÒÎÏt gjbcrjdjq cbcntvs. Òbgbxyfz jib,rf lkz ghjtrnjd, jnlf.ob[ ghbjhbntn ghjldb;tyb. gj gjpbwbzv b lkz yt,jkmib[ htcehcjd, [jnz dcnhtxftncz b d bynthytn-vfufpbyf[. Âvtcnj njuj, xnj,s nofntkmyj ghjhf,jnfnm cnhernehe, cjplfnm gjcfljxyst cnhfybws b ghbdktxm felbnjhb. yf cfqn, dct hf,jns yf gjlj,ys[ htcehcf[ rjywtynhbhe.ncz djrheu ltcznrf cnhfybw, htlrj cjnyb. Ècghfdbnm vj;yj gjkysv rjvgktrcjv hf,jn gj SEO, yj lkz yfxfkf – bpexbnm vfnxfcnm. 4. Ïhtyt,ht;tybt rjvvthxtcrbvb afrnjhfvbÏjbcrjdfz cbcntvf: d ,jkmitq cntgtyb ßyltrcÄkz ghjldb;tybz bynthytn-vfufpbyjd b cfqnjd eckeu df;yj ghjhf,fnsdfnm dct, xnj jrfpsdftn dkbzybt yf hfy;bhjdfybt. Ñjukfcyj ljrkflfv ßyltrcf b cj,cndtyysv bccktljdfybzv rjvgfybb SEO Èyntkktrn, rjvvthxtcrbt afrnjhs (ÊÔ) – 'nj dtcjvfz uheggf afrnjhjd, rjnjhjq yflj eltkznm ghbcnfkmyjt dybvfybt. Ê jcyjdysv uheggfv ÊÔ jnyjczn: rjynfrnye. byajhvfwb., byajhvfwb. j rjvgfybb, jgbcfybt njdfhjd b eckeu, cgjcj,s jgkfns b ljcnfdrb, ghjuhfvvs kjzkmyjcnb, yfdbufwb.. Ïjgflfybt cfqnf d ÒÎÏ, edtkbxtybt nhfabrf b hjcn rjydthcbb – dctuj 'njuj vj;yj lj,bnmcz d htpekmnfnt ghjhf,jnrb ÊÔ! Âjpybrftn ghfdjvthysq djghjc: rfr 'nj cltkfnm? Îndtxftv: ghjdtcnb gjkysq felbn cfqnf. Ó yfc d rjvgfybb jy pfybvftn jn 1 lj 10 lytq. Âhtvz yf ecgtiyjt dytlhtybt ÊÔ gjlcxbnfnm ckj;ytt, nfr rfr pfdbcbn jn cntgtyb ,tlcndbz, dgkjnm lj gjkyjq gththf,jnrb cfqnf. 5. Încencndbt jndtnf yf pfghjcÏjbcrjdfz cbcntvf: ßyltrc, GoogleÊ cj;fktyb., cbnefwbz, rjulf cnhfybwf yt vj;tn lfnm gjkmpjdfntk. fltrdfnysq jndtn yf tuj pfghjc, hfcghjcnhfytyf. Ïjlj,ye. jib,re vj;tn cjdthibnm lf;t jgsnysq cgtwbfkbcn, nfr rfr xfcnj pflfxe yt lftn htibnm dkfltktw cfqnf, cxbnfz, xnj htrjvtylfwbb ytrjhhtrnys. Çltcm vyjuj rhbnthbtd, yf xnj cnjbn j,hfofnm dybvfybt: cjjndtncndbt nbgf cfqnf b cnhfybws pfghjce, gjgflfybt d byntyn, rfxtcndj rjyntynf yf cnhfybwt. Äkz gjkextybz htpekmnfnf ye;yj ght;lt dctuj ltqcndjdfnm d bynthtcf[ gjkmpjdfntkz, f d rfrb[-nj ckexfz[ cktljdfnm fyfkbpe cnhfybw rjyrehtynjd d ÒÎÏt gjbcrjds[ cbcntv. Ðtiftncz fyfkbpjv rjyrehtynjd, felbnjv cjlth;fybz cfqnf, jgnbvbpfwbtq rjyntynf c bcgjkmpjdfybtv ntrcnjds[ fyfkbpfnjhjd. 6. SEO-ntrcnsÏjbcrjdfz cbcntvf: ßyltrc, GoogleÈcgjkmpjdfybt ybprjcjhnys[ SEO-ntrcnjd lfdyj yt ghbdtncndetncz gjbcrjdsvb cbcntvfvb ßyltrc b Google.  cdj. jxthtlm uhfvjnyst dj dct[ jnyjitybz[ ntrcns, jndtxf.obt yf pfghjc gjkmpjdfntkz, gjvjuf.n d ghjldb;tybb (d Google nfr b tcnm). Ñtujlyz ßyltrc vj;tn jnghfdbnm gjl abkmnh «Áflty-Áflty» b pf [jhjibq uhfvjnysq ntrcn, tckb gjkmpjdfntkb tuj yt xbnf.n, yf cfqnt gjlj,ys[ ntrcnjd vyjuj, ghb 'njv d yb[ ghjcnj ytn ytj,[jlbvjcnb. Ïjnjve hf,jnf SEO-cgtwbfkbcnf d cjdhtvtyys[ htfkbz[ ljk;yf drk.xfnm j,zpfntkmysq ltnfkmysq fyfkbp cjlth;fybz, f pfntv b rhjgjnkbde. hf,jne yfl ntrcnjdjq jgnbvbpfwbtq. Êfr j,yfhe;bnm jib,re – ghjdtcnb ntrcnjdsq fyfkbp. Ècghfdbnm: jnrfpfnmcz jn SEO-ntrcnjd nfv, ult 'nj djpvj;yj, hf,jnfnm yf uhfyb lj,hf b pkf, tckb ,tp jgnbvbpfwbb rjyntynf yt j,jqnbcm. 7. Çfujkjdrb TitleÏjbcrjdfz cbcntvf: ßyltrc, GoogleÑfvsq df;ysq ntu d ntrcnjdjq jgnbvbpfwbb, rjnjhsq ghbcencndetn dj dct[ ljrkflf[ ghj ntrcnjdst afrnjhs. Òbgbxyst ghjvf[b: ytrjhhtrnyjt pfgjkytybt, ytcjjndtncndbt cjlth;bvjve cnhfybws, if,kjyyjt ajhvbhjdfybt c jib,rfvb. Äkz cgtwbfkbcnjd 'nj fp,exyfz bcnbyf, jlyfrj juhjvyjt rjkbxtcndj cfqnjd, d njv xbckt ghjldbuftvs[ SEO-rjvgfybzvb bkb ahbkfycthfvb, gj-ght;ytve cjlth;fn 'ne jib,re. Ècghfdktybt: crjhhtrnbhjdfnm if,kjys title, yf df;ys[ cnhfybwf[ gbcfnm dhexye.. 8. Òt[ybxtcrbt jib,rbÏjbcrjdfz cbcntvf: ßyltrc, GoogleÍtrjhhtrnyj ghjdtltyyfz nt[ybxtcrfz jgnbvbpfwbz ghbdjlbn r «gtht,bdrt» htktdfynys[ cnhfybw, bcrk.xtyb. b[ bp byltrcf gjbcrjds[ cbcntv. Ïkj[jt nt[ybxtcrjt cjcnjzybt cfqnf d wtkjv vj;tn ghbdtcnb r ,jktt cthmtpysv gjcktlcndbzv. Êfr bcghfdbnm bkb ghtljndhfnbnm: cktlbnm pf nt[ybxtcrbv cjcnjzybtv htcehcjd, htuekzhyj ghjdjlbnm nt[ybxtcrbq felbn. 9. Ïjregrf SEO-ccskjr Ïjbcrjdfz cbcntvf: ßyltrc, GoogleÓdtkbxtybt ccskjxyjq vfccs – jlyf bp df;ys[ hf,jn gjbcrjdjuj ghjldb;tybz. Íj jyf yt juhfybxbdftncz gjregrjq SEO-ccskjr yf ,bh;f[ bkb b[ vfccjdsv hfpvtotybtv d cgfv-rfnfkjuf[. Ó;t jxtym lfdyj gjbcrjdst cbcntvs htrjvtyle.n jnrfpfnmcz jn bcgjkmpjdfybz SEO-ccskjr, ghtleght;lfz j ytufnbdys[ gjcktlcndbz[. Ïhb gjcnjzyyjv pkjegjnht,ktybb vjuen gjcktljdfnm cthmtpyst cfyrwbb, yfghbvth, «Ìbyecbycr» d ßyltrct. Ðf,jnf cj ccskrfvb ljk;yf ghjdjlbnmcz c rjhhtrnyjq ghjdthrjq ljyjhjd gj vyjubv gfhfvtnhfv. Çfvtxfybt: d ytrjnjhs[ ckexfz[ ghb cyznbb ,jkmijuj rjkbxtcndf ytrfxtcndtyys[ SEO-ccskjr yf,k.lftncz hjcn gjpbwbq d gjbcrjds[ cbcntvf[. Êjytxyj, dct jxtym bylbdblefkmyj, pfdbcbn jn htcehcf b cgtwbfkbcnjd, rjnjhst pfybvf.ncz tuj djccnfyjdktybtv. Ðf,jnf cj ccskjxyjq vfccjq – «buhf» yf uhfyb ,tkjuj b cthjuj SEO, ye;yj njxyj pyfnm, rfrbt ifub ghtlghbyznm. ×nj ltkfnm: cjplfnm cnhfntub. hf,jns cj ccskjxyjq vfccjq b cnhjuj tt ghblth;bdfnmcz. 10. Încencndbt gjcn-fyfkbnbrbÏjbcrjdfz cbcntvf: ßyltrc, GoogleÊjvgktrcysq gjrfpfntkm htpekmnfnf ghjdtltyys[ hf,jn – rjydthcbb d rjvvthxtcrb[ ghjtrnf[, bynthtc felbnjhbb r vfnthbfkfv yf byajhvfwbjyys[ cfqnf[. Íf rf;ljv 'nfgt hf,jn df;yj pfybvfnmcz fyfkbpjv cfqnf gj nfrbv gjrfpfntkzv, rfr jnrfps, uke,byf ghjcvjnhjd, frnbdyst ctccbb, rjydthcbb, cdzprb pfghjc-ljrevtyn, eljdktndjhtyyjcnm felbnjhbb, djdktxtybt, rfhns dblbvjcnb. Ïjvbvj 'njuj ytj,[jlbvj yf[jlbnm ljgjkybntkmyst pfghjcs gj rjnjhsv ,skb gjrfps, yj yt ,skj rkbrjd, hfcibhznm ctvfynbxtcrjt zlhj, fyfkbpbhjdfnm ecgtiys[ rjyrehtynjd b vyjujt-vyjujt lheujt. ×fcnj SEO-cgtwbfkbcns yt eltkz.n ljk;yjuj dybvfybz fyfkbpe hf,jn gjlj,yjuj hjlf, gjnjve xnj jyb jnybvf.n vyjuj dhtvtyb, nht,e.n rjhhtrnbhjdrb cnhernehs, lbpfqyf b jgnbvbpfwbb. ×nj ltkfnm: ghjdjlbnm ltnfkmysq felbn hf,jn yfl ghjtrnjv, cjcnfdbnm xtnrbt xtr-kbcns, hf,jnfnm d cdzprt c ,bpytcjv.
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