Дtcznm jcyjdys[ jib,jr, cjdthiftvs[ ghb gjpbwbjybhjdfybb d gjbcrjds[ cbcntvf[

Кjulf ltkj lj[jlbn lj jgnbvbpfwbb d gjbcrjds[ cbcntvf[...

...ytrjnjhst jib,rb gjdnjhz.ncz cyjdf b cyjdf. Дfktt hfccvjnhtys ltcznm yfb,jktt hfcghjcnhfytyys[ jib,jr, rjnjhst vyt ghb[jlbkjcm dcnhtxfnm. Иp,t;fd 'nb[ jib,jr, d ,eleotv dfv elfcncz juhflbnm ct,z jn ljcfls b hfpjxfhjdfybz.

1. Оgnbvbpfwbz dfituj cfqnf jnyjcbntkmyj ytghfdbkmys[ rk.xtds[ ckjd.

Пthdsq ifu d k.,jq rfvgfybb gj jgnbvbpfwbb d k.,jq gjbcrjdjq cbcntvt - ds,jh rk.xtds[ ckjd, lkz rjnjhs[ ye;yj jgnbvbpbhjdfnm dfi cfqn. Еckb ds bpyfxfkmyj ds,thtnt ytghfdbkmyst rk.xtdst ckjdf, dct gjnhfxtyyst yf gjkextybt dscjrb[ gjpbwbq dhtvz b ecbkbz "eqlen d gtcjr". Еckb ds ds,thtnt rk.xtdst ckjdf, gj rjnjhsv ybrnj yt botn, bkb tckb rk.xtdst ckjdf yt ghbdtlen yf dfi cfqn ye;ye. wtktde. felbnjhb., xnj njkre jn dscjrjuj gjkj;tybz d gjbcrjdjq cbcntvt?

Чnj,s yfexbnmcz ds,bhfnm ghfdbkmyst rk.xtdst ckjdf, lkz rjnjhs[ ye;yj jgnbvbpbhjdfnm dfi cfqn, gjcvjnhbnt cnfnm., jcdtof.oe. 'njn djghjc.

2. Пjvtotybt ckbirjv ,jkmijuj rjkbxtcndf ckjd d vtnfntu rk.xtds[ ckjd (Meta Keywords tag).

Я xfcnj dcnhtxfk cfqns, rjnjhst cjlth;fkb cjnyb ckjd d vtnfntuf[ rk.xtds[ ckjd, d yflt;lt yf nj, xnj hfpvtotybt nfv rk.xtds[ ckjd lfcn dscjrbt gjpbwbb gj 'nbv ckjdfv d gjbcrjds[ cbcntvf[. Нtn ybxtuj ,jktt lfktrjuj jn ltqcndbntkmyjcnb. Вjghtrb hfcghjcnhfytyyjve vytyb., vtnfntub rk.xtds[ ckjd ghfrnbxtcrb gjnthzkb cdjt pyfxtybt, rjulf ltkj rfcftncz gjpbwbjybhjdfybz d gjbcrjds[ cbcntvf[. Пj'njve, ghjcnsv hfpvtotybtv ckjd d vtnfntut rk.xtds[ ckjd, ds ybrjulf yt lj,mtntcm dscjrb[ gjpbwbq d htqnbyut. Дkz ljcnb;tybz 'njq pflfxb, ye;yj hfpvtcnbnm rk.xtdst ckjdf ytgjchtlcndtyyj d ntkt ljrevtynf.

3. Пjdnjhtybt jlyb[ b nt[ ;t rk.xtds[ ckjd ckbirjv ,jkmijt rjkbxtcndj hfp.

Дheufz hfcghjcnhfytyyfz jib,rf - ,tcrjytxjt gjdnjhtybt ds,hfyys[ rk.xtds[ ckjd d cjlth;bvjv cnhfybw b d vtnfntuf[. Иp-pf njuj, xnj ckbirjv vyjubt gjkmpjdfkbcm 'njq nfrnbrjq d ghjikjv (b ghjljk;f.n gjkmpjdfnmcz ctqxfc), gjbcrjdst cbcntvs dybvfntkmyj jnckt;bdf.n gjlj,yst ltqcndbz, b vjuen yfrfpfnm cfqn, rjnjhsq gjdnjhztn rk.xtdst ckjdf gjlj,ysv j,hfpjv. Нtcjvytyyj, ds ljk;ys gjdnjhbnm rk.xtdst ckjdf ytcrjkmrj hfp. Нj gjhzljr hfpvtotybz b[ yf cnhfybwt ljk;ty bvtnm rfrjq-nj cvsck. Пhjcnjt ,tcrjytxyjt gjdnjhtybt ckjd ,jkmit yt ghj[jlbn. Бjktt njuj, jnltkmyjt rk.xtdjt ckjdj, d bltfkt, yt ljk;yj dcnhtxfnmcz ,jktt nht[ hfp d dfitv vtnfntut rk.xtds[ ckjd.

4. Сjplfybt vyj;tcndf jlbyfrjds[ cnhfybw-ljhdttd (doorway).

Дheujq vba, jxtym hfcghjcnhfytyysq chtlb dt,vfcnthjd, ,fpbhetncz yf cktle.otv: tckb fkujhbnv rf;ljq gjbcrjdjq cbcntvs hfpkbxty, nj ye;yj cjplfdfnm hfpyst cnhfybws lkz hfpys[ gjbcrjds[ cbcntv. Тtjhtnbxtcrb, rjytxyj, 'nj pdexbn ytgkj[j, yj yf ghfrnbrt gjlj,ysq gjl[jl ytghjlernbdty. Пhb bcgjkmpjdfybb gjlj,yjq nfrnbrb, ds dcrjht j,pfdtltntcm cjnyzvb cnhfybw, rjnjhst ghtdhfnzn flvbybcnhbhjdfybt cfqnf d rjivfh. К njve ;t, ghjcnj djj,hfpbnt rjkbxtcndj dhtvtyb, rjnjhjt gjnht,etncz lkz gjcnjzyyjuj j,yjdktybz cnhfybw, d jndtn yf bpvtytybz, dyjcbvst gjbcrjdsvb cbcntvfvb d cdjb fkujhbnvs. Дfktt, [jnz cnhfybws ghtlyfpyfxfkbcm lkz hfpys[ gjbcrjds[ cbcntv, pfrjyxbncz dct ntv, xnj jyb ,elen jxtym gj[j;b lheu yf lheuf. Пjbcrjdst cbcntvs xfcnj cgjcj,ys jghtltkznm, rjulf yf cfqnt cjplfys nfrbt jlbyfrjdst cnhfybws, b vj;tn yfrfpfnm, bkb lf;t bcrk.xbnm cfqn bp cdjtuj byltrcf. Пj'njve, dvtcnj cjplfybz gjlj,ys[ cnhfybw lkz hfpys[ gjbcrjds[ cbcntv, cltkfqnt jlye cnhfybwe, jgnbvbpbhjdfyye. lkz jlyjuj rk.xtdjuj ckjdf, yj lkz dct[ gjbcrjds[ cbcntv. Чnj,s yfexbnmcz cjplfdfnm gjlj,yst cnhfybws, ghjxbnfqnt cnfnm..

5. Иcgjkmpjdfybt crhsnjuj ntrcnf.

Сrhsnsv yfpsdftncz ntrcn, wdtn rjnjhjuj cjdgflftn c wdtnjv pflytuj gkfyf dfitq cnhfybws. Нfghbvth, tckb ajy dfitq cnhfybws ,tksq, b ds lj,fdbkb yf cnhfybwe ntrcn ,tkjuj wdtnf, gjlj,ysq ntrcn hfcwtybdftncz rfr crhsnsq. Мyjubt dt,-vfcnthf, xnj,s gjkexbnm dscjrbt gjpbwbb d gjbcrjds[ cbcntvf[, gsnf.ncz cltkfnm cdjb cnhfybws rfr vj;yj ,jktt yfcsotyysvb rk.xtdsvb ckjdfvb. Оlyfrj ceotcnde.n ghtltks rjkbxtcndf rk.xtds[ ckjd, egjvzyens[ yf cnhfybwt, pf rjnjhsvb cnhfybwf ,eltn dsukzltnm cnhfyyjq lkz gjctnbntktq. Пj'njve, xnj,s j,tcgtxbnm cgjrjqyjt djcghbznbt ntrcnf xbnfntkzvb, yj, ghb 'njv, j,jufnbnm cnhfybwe rk.xtdsvb ckjdfvb, vyjubt dt,-vfcnths lj,fdkz.n yf cnhfybwe ntrcn (cjlth;fobq rk.xtdst ckjdf), jrhfityysq d wdtn ajyf. Эnj ljk;yj j,tcgtxbnm yf[j;ltybt gjbcrjdsvb cbcntvfvb rk.xtds[ ckjd, gjctnbntkb cnhfybws, ghb 'njv, yt ,elen b[ dbltnm. Пjbcrjdst cbcntvs e;t lfdyj hfpuflfkb gjlj,ye. vtnjlbre, b ctqxfc buyjhbhe.n, bkb yfrfpsdf.n, cnhfybws, cjlth;fobt gjlj,ysq ntrcn. Нfrfpfyb. vj;tn gjldthuyenmcz wtksq cfqn, tckb [jnz ,s jlyf bp tuj cnhfybw cjlth;bn gjlj,ysq crhsnsq ntrcn. Пhj,ktvf, jlyfrj, pfrk.xftncz d njv, xnj gjbcrjdst cbcntvs, pfxfcne., pfghtof.n cfqns, rjnjhst b yt cj,bhfkbcm ghbvtyznm crhsnsq ntrcn. Нfghbvth, e dfc tcnm cnhfybwf c ,tksv ajyjv b c nf,kbwtq yf 'njq cnhfybwt, bvt.otq xthysq ajy. Пhtlgjkj;bnt, nfr;t, xnj ds lj,fdbkb rfrjq-nj ,tksq ntrcn d 'ne nf,kbwe. Рtfkmyj, 'njn ntrcn ,eltn dblty gjctnbntkzv cnhfybws, nj tcnm, yt vj;tn ,snm yfpdfy crhsnsv. Оlyfrj, gjbcrjdst cbcntvs vjuen bynthghtnbhjdfnm gjlj,ysq ntrcn rfr crhsnsq, ghjbuyjhbhjdfd djpvj;yjcnm ghbcdjtybz ajye nf,kbws xthyjuj wdtnf. Пj'njve, dj bp,t;fybt gjlj,ys[ 'rcwtccjd, yt gjvtiftn ghjqnbcm gj dctv cnhfybwfv cfqnf b ghjdthbnm, yt ,skf kb ytevsiktyyj ljgeotyf gjlj,yfz jib,rf.

6. Сjplfybt cnhfybw, cjlth;fob[ njkmrj uhfabre.

Пjbcrjdst cbcntvs gjybvf.n njkmrj ntrcn - jyb yt hfcgjpyf.n uhfabre. Пj'njve, tckb dfi cfqn cjlth;bn vyjuj uhfabrb, yj vfkj ntrcnf, ifycjd yf gjkextybt dscjrjuj gjkj;tybz d gjbcrjds[ cbcntvf[ ytvyjuj. Дkz ekexitybz dfib[ gjpbwbq, ye;yj pfvtybnm uhfabre yf ,jufnsq rk.xtdsvb ckjdfvb ntrcn, xnj,s lfnm gboe gjbcrjdsv gferfv.

7. Нtbcgjkmpjdfybt ntuf NOFRAMES, tckb dfi cfqn bcgjkmpetn ahtqvs.

Мyjubt gjbcrjdst cbcntvs yt gjybvf.n ahtqvs. Нf cfqnf[, rjnjhst bcgjkmpe.n ahtqvs, gjlj,yst gjbcrjdst cbcntvs exbnsdf.n njkmrj cjlth;fybt ntuf NOFRAMES. Нj, vyjubt dt,-vfcnthf, jib,jxyj lj,fdkz.n ytxnj gjlj,yjt d ntu NOFRAMES: "Нf 'njv cfqnt bcgjkmpe.ncz ahtqvs, yj dfi ,hfepth b[ yt gjllth;bdftn. Дkz gjbcrjds[ cbcntv, rjnjhst yt gjybvf.n ahtqvs, 'nj dtcm ntrcn, rjnjhsq jyb rjulf-kb,j edblzn yf cfqnt, xnj kbiftn cfqn dczrb[ ifycjd yf gjkextybt dscjrjuj gjkj;tybz d htqnbyut. Пj'njve, tckb dfi cfqn bcgjkmpetn ahtqvs, dfv ye;yj lj,fdbnm ljcnfnjxyjt rjkbxtcndj ,jufnjuj rk.xtdsvb ckjdfvb ntrcnf d ntu NOFRAMES.

8. Пhbvtytybt rkjfrbyuf cnhfybw (page cloaking).

Кkjfrbyu cnhfybw - vtnjlbrf, jhufybpe.ofz gjlcnfyjdre hfpys[ cnhfybw ghb hfpys[ j,cnjzntkmcndf[. О,sxyj rkjfrbyu cnhfybw bcgjkmpetncz lkz lde[ wtktq:

I. xnj,s crhsnm rjl, jgnbvbpbhjdfyysq lkz gjbcrjds[ cbcntv, jn lheub[ gjkmpjdfntktq
II. xnj,s ghtljndhfnbnm ghjcvjnh gjctnbntkzvb cnhfybw, rjnjhst dsukzlzn [jhjij lkz gjbcrjds[ cbcntv, yj yt j,zpfntkmyj zdkz.ncz nfrjdsvb lkz k.ltq.

Пhj,ktvf pltcm pfrk.xftncz d njv, xnj rjulf cfqn bcgjkmpetn rkjfrbyu, 'nj ghtgzncndetn byltrcfwbb gjbcrjdsvb gferfvb cnhfybw, gjrfpsdftvs[ gjctnbntkzv. А tckb gjbcrjdst cbcntvs yt vjuen 'njuj cltkfnm, jyb yt vjuen ,snm edthtys d ghtljcnfdktybb ljcnjdthyjq byajhvfwbb cdjbv gjkmpjdfntkzv. Пj'njve, tckb ,eltn j,yfhe;tyj bcgjkmpjdfybt rkjfrbyuf cnhfybw, gjlj,ysq cfqn, crjhtt dctuj, ,eltn yfdctulf bcrk.xty bp byltrcf gjbcrjdjq cbcntvs. Оnc.lf, vjq cjdtn: ds yt ljk;ys lf;t levfnm j, bcgjkmpjdfybb rkjfrbyuf cnhfybw yf dfitv cfqnt.

9. Иcgjkmpjdfybt chtlcnd fdnjvfnbxtcrjq ghjgbcrb d gjbcrjds[ cbcntvf[.

В wtkz[ 'rjyjvbb dhtvtyb, vyjubt k.lb j,hfof.ncz r ghjuhfvvfv bkb cke;,fv fdnjvfnbxtcrjq ghjgbcrb d gjbcrjds[ cbcntvf[. Дtqcndbntkmyj, hexyjt hfpvtotybt dfituj cfqnf d gjbcrjds[ cbcntvf[ jnybvftn ytvfkj dhtvtyb, b fdnjvfnbpfwbz 'njuj ghjwtccf gjpdjkbn c'rjyjvbnm ,jkmijt rjkbxtcndj dhtvtyb. Оlyfrj gjbcrjdst cbcntvs yt jxtym ;fke.n ghjuhfvvs fdnjvfnbxtcrjq htubcnhfwbb b vjuen ghjbuyjhbhjdfnm dfib cnhfybws, ghjgbcfyyst c b[ gjvjom.. Нf vjq dpukzl, jcyjdyst gjbcrjdst cbcntvs ckbirjv df;ys, gj'njve yt cnjbn 'rjyjvbnm dhtvz yf hexyjq htubcnhfwbb dfituj cfqnf d yb[. Чnj,s ecrjhbnm ghjwtcc hexyjuj ghjgbcsdfybz dfituj cfqnf d jcyjdys[ gjbcrjds[ cbcntvf[, ds vj;tnt djcgjkmpjdfnmcz yfitq ,tcgkfnyjq ghjuhfvvjq, rjnjhfz gjpdjkbn dfv dhexye. jnjckfnm dfi cfqn dj dct gjbcrjdst cbcntvs, ,tp enjvbntkmyjuj gthtvtotybz gj cnhfybwfv "Дj,fdbnm URL" rf;ljq jnltkmyjq gjbcrjdjq cbcntvs. Эnjn bycnhevtyn ljcnegty yf 1stSearchRanking

10. Пhjgbcsdfybt ckbirjv ,jkmijuj rjkbxtcndf cnhfybw d ltym.

Л.lb jxtym xfcnj cjdthif.n gjlj,ye. jib,re. Зfxfcne. 'nj pfrfyxbdftncz ntv, xnj gjbcrjdst cbcntvs gjghjcne buyjhbhe.n ,jkmibycndj ghjgbcfyys[ cnhfybw, ghbyflkt;fob[ lfyyjve cfqne. В bltfkt, ds yt ljk;ys jncskfnm gjbcrjdsv cbcntvfv ,jktt jlyjq cnhfybws d ltym. Хjnz vyjubt gjbcrjdst cbcntvs ghbybvf.n ,jktt jlyjq cnhfybws d ltym c jlyjuj ljvtyf, ceotcnde.n gjbcrjdbrb, htubcnhbhe.obt yt ,jktt jlyjq cnhfybws d ltym. Пj'njve, juhfybxbd ct,z jlyjq cnhfybwtq d ltym, ds ufhfynbhjdfyyj yt yfheibnt nht,jdfybz dct[ gjbcrjds[ cbcntv.

11. Чhtpvthyjt edktxtybt gjpbwbjybhjdfybtv d gjbcrjds[ cbcntvf[.

Еcnm tot jlyf j,ofz jib,rf, ghbvtybntkmyj r djghjce j gjpbwbjybhjdfybb d gjbcrjds[ cbcntvf[ - k.lb nhfnzn yf 'nj ckbirjv vyjuj dhtvtyb. Нtcjvytyyj, hfpvtotybt d gjbcrjds[ cbcntvf[ - cfvsq ltitdsq cgjcj, ghbdktxm gjctnbntktq yf dfi cfqn, b dfv ytj,[jlbvj t;tlytdyj ghjdjlbnm rfrjt-nj dhtvz, bpexfz ghbywbgs hf,jns gjbcrjds[ cbcntv b jgnbvbpbhez lkz yb[ cdjq cfqn. Оlyfrj ds ljk;ys gjvybnm, xnj jgnbvbpfwbz lkz gjbcrjds[ cbcntv - 'nj chtlcndj lkz ljcnb;tybz wtkb, yj yt cfvjwtkm. Вfif pflfxf - edtkbxbnm ghjlf;e dfib[ njdfhjd b eckeu. Пj'njve, rhjvt gjgsnjr ekexibnm gjpbwbb dfituj cfqnf d gjbcrjdbrf[, dfv ytj,[jlbvj, nfr;t, hf,jnfnm yfl lheubvb afrnjhfvb, jghtltkz.obvb ecgt[ bkb ytelfxe dfituj cfqnf - rfxtcndj ghjlfdftvs[ njdfhjd b eckeu, rfxtcndj j,cke;bdfybz gjnht,bntktq, b n.l. У dfc vjuen ,snm ghtrhfcyst gjpbwbb d gjbcrjds[ cbcntvf[, yj tckb rfxtcndj ghtlkfuftvs[ njdfhjd bkb eckeu ytdscjrjt, bkb j,cke;bdfybt gjkmpjdfntktq jcnfdkztn ;tkfnm kexituj, 'nb dscjrbt gjrfpfntkb yt jxtym dfv gjvjuen.

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Аdnjh: Sumantra Roy. Пthtdjl: av. dpznj http://www.master-x.com/articles/article/98/page/1/