2016 :


   www.romver.ru
/ / SEO 2016:



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hjljk;ftv hfpujdjh j nhtylf[. f 'njn hfp htlfrwbz SEOnews gjghjcbkf 'rcgthnjd bp SEO-rjvgfybq hfccrfpfnm j njv, rfrbt nhtyls ,elen jghtltkz.obvb yf hsyrt gjbcrjdjuj ghjldb;tybz d 2016 ujle. 

htyls SEO 2016: vytybt 'rcgthnjd

jycnfynby rj,ttd, utythfkmysq lbhtrnjh  "rj,ttd b gfhnyths"

j 2016 ujle [jntkjcm ,s dsltkbnm ldt rfntujhbb nhtyljd:

hbdsxyst:

  • frhenrf gjdtltyxtcrb[ afrnjhjd (f,cjk.nyjq ,tpjgfcyfz)
  • fregrf ccskjr (j,zpfntkmyj ghfdbkmyfz b jcnjhj;yfz)
  • fpdbnbt cfqnjd lkz k.ltq (j,zpfntkmyj dscjrjnt[yjkjubxys[)
  • bhjrfz ctvfynbrf (vyjuj pfghjcjd, ,jkmibt zlhf b ghjx.)
  • jzdktybt fynbrhbpbcys[ cthdbcjd b htwtgnjd ajhvfnf hjldb;tybt d njg pf 2 ytltkb b 5 he,ktq ,tp cvc b htubcnhfwbb.

nbv ,eltn pfybvfnmcz lj 80% hsyrf, ntv cfvsv jcdj,j;lfz njgs dslfxb lkz jcnfkmys[ 20% seo-rjvgfybq. yb ,elen cktljdfnm dnjhjq rfntujhbb nhtyljd:

  • j,bkbpfwbz dct ,jkmit ltcrnjgyjq felbnjhbb gthtntrftn d vj,bkmybrb. tj,[jlbvj ,eltn jgnbvbpbhjdfnm htcehcs gjl vj,bkmye. dthcb., xnj,s yt gjnthznm 'ne felbnjhb..
  • rjywt 2015 ujlf gjzdbkfcm eckeuf c]tvf abkmnhjd (ght;lt dctuj, byecbycrf) d yjdjv ujle hf,jns e nfrb[ cgtwbfkbcnjd cnfytn tot ,jkmit.
  • z;tkfz 'rjyjvbxtcrfz j,cnfyjdrf d cdzpb c gfltybtv hsyrjd e;t ghbdtkf r ;tkfyb. cj,cndtyybrjd ,bpytcf gjcxbnfnm djpdhfn bydtcnbwbq d rf;lsq rfyfk ghjldb;tybz. afdjht ,elen futyncndf, rjnjhst ghtlkj;fn rkbtyne hjcn htfkmyjq rjydthcbb ghb vbybvfkmys[ ltyt;ys[ dkj;tybz[.
  • jcn gjgekzhyjcnb htrkfvys[ rfyfkjd, rjnjhst hfytt cxbnfkbcm ytljcnjqysvb dybvfybz cjwbfkmyst ctnb, email-hfccskrb b lh. s e;t abrcbhetv crfxjr cghjcf gj ytrjnjhsv bp 'nb[ eckeu. kbtyns blen r rjydthcbb, rjnjhe. dct xfot vj;tn lfnm njkmrj rjvgktrc.

htyls SEO 2016: vytybt 'rcgthnjd

vbnhbq sxrjd, utythfkmysq lbhtrnjh Redbee

t ,ele juhfybxbdfnmcz j,obvb ntpbcfvb b ghbdtle 5 rjyrhtnys[ ghfdbk b htrjvtylfwbq gj ecgtiyjve SEO d 2016 ujle, gj vytyb. cgtwbfkbcnjd Redbee. dthty, 'nj ghbujlbncz rfr jgnbvbpfnjhfv, nfr b pfrfpxbrfv SEO-eckeu, rjnjhst cvjuen cfvjcnjzntkmyj ghjdthbnm, eltkbkb kb b[ ghjldb;tyws gthtxbcktyysv yb;t vjvtynfv ljcnfnjxyjt dybvfybt.

tvfynbxtcrjt zlhj df;yjcnm rfxtcndf b gjkyjns ctvfynbxtcrjuj zlhf gjyznyf rf;ljve ghjatccbjyfkmyjve jgnbvbpfnjhe, yj ctqxfc yfcnfk vjvtyn, rjulf ghjhf,jnfyyjt zdkztncz jlybv bp ukfdys[ 'ktvtynjd htpekmnfnbdyjuj ghjldb;tybz. tv ibht cgtrnh ntvfnbxtcrb[ djghjcjd, yf rjnjhst rfxtcndtyyj vj;tn jndtnbnm dfi cfqn (tuj rjyntyn), ntv dsit gjpbwbb gj jnltkmysv uheggfv b rk.xfv. s yb hfp pfvtxfkb nfre. rjhhtkzwb. yf cdjb[ ghjtrnf[. e b yf j,oe. dblbvjcnm cfqnf d gjbcrt ,jkmijt , jxtdblyj, nj;t jrfpsdftn ,kfujghbznyjt dkbzybt.

fujkjdrb h1-h2 c ytlfdytuj dhtvtyb yltrc cnfk jxtym frnbdyj bcgjkmpjdfnm ntrcn gjlpfujkjdrjd h1 b h2 yf cnhfybwf[ cfqnf d rfxtcndt pfujkjdrf lkz cybggtnf d dslfxt, gj'njve htrjvtyletv eltkbnm 'njve gjdsityyjt dybvfybt.

Description vyjubvb gjpf,snsq vtnfntu cyjdf ds[jlbn yf fdfycwtye cjdhtvtyyjuj SEO. ckb Google dctulf ljdjkmyj-nfrb frnbdyj bcgjkmpjdfk description b d rfxtcndt afrnjhf hfy;bhjdfybz, b d rfxtcndt cybggtnf d dslfxt, nj yltrc njkmrj ytlfdyj cnfk j,hfofnm frnbdyjt dybvfybt yf lfyysq vtnfntu. fr, vs j,yfhe;bkb, xnj jrjkj 1520 ghjwtynjd cybggtnjd ghjldbuftvs[ yfvb cfqnjd cjlth;fn ntrcn bp ntuf description. nc.lf ltkftv dsdjl b htrjvtylfwb. j,hfnbnt dybvfybt, rfr jajhvktys lfyyst vtnfntub yf cnhfybwf[ dfituj htcehcf.

Usability c dytlhtybtv hfyljvbpfwbb dslfxb d yltrct afrnjhs usability b gjdtltyxtcrbt vtnhbrb cfqnf gjkexbkb tot ,jkmibq dtc d ecgtiyjv hfy;bhjdfybb d njgt. jcnjzyysq t;tytltkmysq felbn 'nb[ gfhfvtnhjd b hf,jns gj ekexityb. vtnhbr pfkju dscjrb[ gjpbwbq d 'njv ujle.

nhjv cfqn, dtxthjv gjpbwbb ye b d rfxtcndt abyfkmyjq htrjvtylfwbb cnfhfqntcm cyfxfkf ghbdtcnb d gjkysq gjhzljr cfv cfqn, f e;t gjnjv ghjdjlbnt hf,jns gj tuj ghjldb;tyb.. t[ybxtcrfz jgnbvbpfwbz, bcghfdktybt ghjuhfvvys[ jib,jr, elfktybt le,ktq, ghjdthrf uhfvvfnbrb, byntuhfwbz ghjlf.ob[ abitr dct 'nj gthdjcntgtyyj d cjdhtvtyyjv SEO b zdkztncz ,fpbcjv lkz dctq lfkmytqitq hf,jns gj pfdjtdfyb. njgf.

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ktrctq txertdbx, herjdjlbntkm jnltkf SEO ARTOX media

lyjpyfxyj vj;yj rjycnfnbhjdfnm, xnj hsyjr SEO d 2016 ujle ,eltn yf[jlbnmcz d ljcnfnjxyj ckj;yjv gjkj;tybb. hb 'njv, rfr b d k.,jq rhbpbcyjq cbnefwbb, cj[hfybncz djpvj;yjcnm hjcnf lkz nt[ rjvgfybq, rjnjhst cvjuen ,scnhj flfgnbhjdfnmcz r bpvtybdibvcz eckjdbzv buhs. gthde. jxthtlm, cktletn exbnsdfnm cktle.obt ntyltywbb:

1. nrfp jn ufhfynbq gjpbwbq gj rjyrhtnysv pfghjcfv.

ntxtybt dctuj 2015 u. gjbcrjdst cbcntvs eckj;yzkb cdjb fkujhbnvs, xnj ghbdtkj r ceotcndtyysv ckj;yjcnzv d ghjldb;tybb d dslfxb rjyrhtnys[ pfghjcjd. djtj,hfpyjq dbityrjq yf njhnt cnfk vyjujherbq ,fylbn yltrcf, rjnjhsq tot ,jkmit ecbkbk ytcnf,bkmyjcnm gjbcrjdjq dslfxb. jvgfybb, rjnjhst ,elen ghjljk;fnm wtgkznmcz pf rkfccbxtcrjt ghjldb;tybt d , hbcre.n cnjkryenmcz c cthmtpysv cyb;tybtv rkbtyncrjq ,fps gj ghbxbyt ytdsgjkytybz ufhfynbq.

2. fpdbnbt rkbtynjd, dytlhtybt ghjuhfvv kjzkmyjcnb.

gjcnjzyyj bpvtyz.otqcz abyfycjdjq cbnefwbb vfksq b chtlybq ,bpytc, rjnjhsq cjcnfdkztn jcyjdye. vfcce rkbtynjd SEO-rjvgfybq, cjrhfnbk chjrb gkfybhjdfybz ,.l;tnf lj 36 vtczwtd. xtdblyj, xnj rkbtynfv gjcnjzyyj ye;yj ghtlkfufnm yjdst dsujls jn cjnhelybxtcndf, d ghjnbdyjv ckexft tcnm hbcr gjnthznm rkbtynf gj jrjyxfybb jxthtlyjuj gthbjlf gkfybhjdfybz.

3. cgjkmpjdfybt yjds[ bycnhevtynjd lkz ghjldb;tybz rkbtyncrjuj ,bpytcf.

tcvjnhz yf nj, xnj SEO [jhjyzn yfxbyfz c 2011 ujlf, d ntreotv ujle rkfccbxtcrjt ghjldb;tybt cfqnjd bvttn dct ifycs cthmtpyj gjnthznm cdjb gjpbwbb yf hsyrt. gnbvbpfwbtq cnhfybw b gjregrjq ccskjr ctujlyz ybrjuj yt elbdbim. f rjyt ,elen rjvgfybb, rjnjhst cvjuen ghtlkj;bnm byyjdfwbjyye. cnhfntub.. lyjq bp nfrb[ cnhfntubq vj;tn ,snm rjvgktrcysq gjbcrjdsq vfhrtnbyu gjkmpjdfntkm ctujlyz botn byajhvfwb. yt njkmrj d yltrc b Google, dct ,jkmitq gjgekzhyjcnm. gjkmpetncz gjbcr d YouTube, d cjwctnz[, d vj,bkmys[ ghbkj;tybz[.

hfyb vt;le hfpkbxysvb dblfvb gjbcrf cnbhf.ncz. nfrb[ eckjdbz[ yt ye;yj juhfybxbdfnmcz njkmrj ghbdsxysvb gjbcrjdsvb cbcntvfvb, ye;yj j,tcgtxbnm rkbtyncrjve ,bpytce [jhjie. dblbvjcnm dtplt, ult njkmrj gjkmpjdfntkm vj;tn pflfnm cjjndtncnde.obq pfghjc.

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thutq brjyjhjd, herjdjlbntkm yfghfdktybz gjbcrjdjuj ghjldb;tybz Ingate Digital Agency

hjitlibq ujl ghbytc ytvfkj bpvtytybq d SEO byecbycr b d wtkjv djqyf yltrcf c ccskrfvb, pfgecr vj,bkmyjuj fkujhbnvf Google, vyjujherbt ,fylbns yltrcf. cdzpb c 'nbv d 2016 ujle cktletn j;blfnm:

  • yjdsq dbnjr d hf,jnt c ccskjxyjq vfccjq. tht[jl jn pfregrb yf ,bh;t r hexyjve ajhvbhjdfyb. ccskjxyjuj ghjabkz cfqnf;
  • jhbtynfwb. gjbcrjds[ cbcntv yf gjkmpjdfntktq vj,bkmys[ ecnhjqcnd. ckb d ghjikjv ujle pfvtnyjuj dkbzybz 'njq ntyltywbb vfccjdj yt joeofkjcm, nj 2016 vj;tn rfhlbyfkmyj bpvtybnm gjl[jl r ghjldb;tyb. d vj,bkmyjv gjbcrt;
  • hfpdbnbt cthdbcjd hf,jns c ctvfynbrjq. jl,jh rfxtcndtyyjuj ctvfynbxtcrjuj zlhf b hf,jnf c ybv jlyb bp jcyjdys[ pflfx jgnbvbpfnjhjd yf ctujlyziybq ltym.
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ujhm ehrby, erjdjlbntkm jnltkf fyfkbnbrb gjbcrjds[ cbcntv rjvgfybb Intelsib

ckb gjl nthvbyjv nhtyl gjybvfnm ibhjrjbcgjkmpetvst vtnjlbrb b bycnhevtyns, nj, levf., pltcm ,elen gjgekzhys nhb yfghfdktybz: ajhvbhjdfybt ccskjxyjq vfccs pf cxtn rhfel-vfhrtnbyuf, hf,jnf c ctvfynbrjq b rjyntyn-vfhrtnbyu. ktletn jnvtnbnm, xnj cfvb gj ct,t 'nb ltqcndbz vjuen (b ljk;ys) ghbyjcbnm 'aatrn, yj nht,e.n jndtncndtyyjuj b, ukfdyjt, nheljpfnhfnyjuj gjl[jlf. jdhtvtyyfz ;t SEO-bylecnhbz bp,fkjdfyf fdnjvfnbpbhjdfyysvb gjl[jlfvb b ;lfnm rfxtcndtyyjq hf,jns yf gjnjrt yt ghb[jlbncz.

jnhfckb j;blf. vfccjdsq gtht[jl d yfghfdktybb SEO => fhrtnbyu. nj gjpdjkztn yfltznmcz yf nj, xnj d chtlt jcnfdib[cz (b gjzdbdib[cz yjds[) SEO-iybrjd edtkbxbncz ljkz k.ltq, crkjyys[ r 'rcgthbvtynfv, bpextyb. ntjhbb IR b yfexyjve gjl[jle d cdjtq ltzntkmyjcnb. 'nj, d cdj. jxthtlm, lfcn yjdsq njkxjr r hfpdbnb..

ghtltkz.obv lkz SEO yfghfdktybtv d 2016 ujle vj;tn nfr;t cnfnm lbdthcbabrfwbz bcnjxybrjd gjbcrjdjuj nhfabrf, xnj gjnht,etn bpextybt yjds[ gjbcrjds[ vfiby b nt[yjkjubq. nhflbwbjyysv yltrce b Google dgjkyt vjuen ghbcjtlbybnmcz lheubt gjbcrjdbrb, jcj,tyyj exbnsdfz cbkmysq gthtdtc d gjhnfkmyjcnm b ecbkbdf.ottcz ghtyt,ht;tybt r jhufybxtcrjve gjbcre e j,jb[ ubufynjd. hjvt njuj, gjdsiftncz pyfxbvjcnm gjbcrf d cjwbfkmys[ ctnz[, utjcthdbcf[ b n.g. j tcnm, ckturf gthtahfpbhez .. fzrjdcrjuj: jkmit gjbcrjd [jhjib[ b hfpys[

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fyyf tv, dtleobq jgnbvbpfnjh iSEO

jyntyn-vfhrtnbyu. gjcktlybt ldf ujlf dct yfxfkb cnfdbnm frwtyns yf rjyntynt, yj gjrf j,ott tuj rfxtcndj jcnfdkztn ;tkfnm kexituj. 2016 ujle dsbuhf.n nt, rnj ,eltn ghjlevsdfnm gjkyjwtyye. rjyntynye. cnhfntub., j[dfnsdf.oe. dc. cgtwbabre b yfghfdktybz cdjtuj ,bpytcf. nj vjuen ,snm b kjyuhbls, b cgtw. ghjtrns, b vfcinf,yst ,kjub dct, xnj vj;tn utythbhjdfnm jnkbxyst gjdtltyxtcrbt afrnjhs b htgjcns. kfdyjt eqnb jn SEO-ntrcnjd c j,sxysv dcnfdktybtv rk.xtds[ ckjd.

p-pf jcj,tyyjcntq ujkjcjdjuj gjbcrf dct ,jkmie. gjgekzhyjcnm d eytnt yf,bhftn LSI ghjldb;tybt. cyjdyfz tuj cenm cjcnjbn d njv, xnj,s bcgjkmpjdfnm [fhfrnthyst lkz ntvfnbrb d wtkjv b lkz rjyrhtnyjq eprjq ntvs nthvbys b ckjdjcjxtnfybz, f nfr;t cbyjybvs rk.xtds[ ckjd. fr rfr heccrbq zpsr dct tot jcnftncz ckbirjv ckj;ysv lkz 100% j,hf,jnrb fkujhbnvfvb, lfyysq nhtyl ,eltn yf,bhfnm gjgekzhyjcnm tot rfrjt-nj dhtvz. j tckb e;t ctqxfc pfyznmcz jgnbvbpfwbtq rjyntynf bvtyyj c 'njq njxrb phtybz d crjhjv ,eleotv vj;yj jrfpfnmcz dgthtlb rjyrehtynjd.

ot ,jkmit hfpvj.ncz uhfybws vt;le SEO b nfrbvb eckeufvb, rfr hfpdbnbt cfqnf, eghfdktybt htgenfwbtq b SMM. fr rfr vs dct lfkmit e[jlbv jn ghbdsxyjuj dctv ghjldb;tybz cfqnf, bycnhevtynjd lkz SEO-cgtwbfkbcnjd cnfyjdbncz ,jkmit, b chtlb yb[ SMM, SERM b d wtkjv hfpdbnbt htcehcf (c njxrb phtybz fccjhnbvtynys[ uhegg, UI b UX, djpvj;yj jnxfcnb pfnhfubdf.ott lf;t PR-cnhfntub. b gjpbwbjybhjdfybt ,htylf d eytnt).

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jvfy ktdwjd, utythfkmysq lbhtrnjh Optimism.ru

yjdjv ujle SEO e;t yt ,eltn ght;ybv! 'njve yfc ujnjdbk rfr yltrc (ddtltybt byecbycrf, fkujhbnv vyjujherbq ,fylbn), nfr b cfvb rkbtyns, pfghjcs rjnjhs[ ceotcndtyyj edtkbxbkbcm. bpytc [jxtn ,jkmitq jnlfxb pf nt ;t ltymub, gj'njve rf;ljt futyncndj, rjnjhjt cj,bhftncz rjyrehbhjdfnm yf hsyrt, ljk;yj d gthde. jxthtlm yfcnhjbnmcz yf htpekmnfn.

,tpeckjdyjv nhtylt 2016 ujlf yf[jlbncz vj,bkmysq gjbcr. ;t d atdhfkt yltrc j,toftn gjyb;fnm cfqns yt flfgnbhjdfyyst gjl vj,bkmye. dslfxe, f pyfxbn bv ghbltncz j,yjdkznmcz, xnj,s yt gjnthznm kmdbye. ljk. nhfabrf!

ktle.obq nhtyl cdzpfy c edtkbxtybtv rjkbxtcndf gjbcrjdbrjd. 'nj pyfxbn, xnj yt yltrcjv tlbysv ,eltn ;bnm SEO.

e b rjytxyj '[jv byecbycrf cnfytn ecbktyyfz hf,jnf yfl bcghfdktybtv jib,jr ghb ghjldb;tybb cfqnjd. hjvt njuj, ytlfdytt ntcnbhjdfybt yltrcjv yjdjuj cnfnbcnbxtcrjuj fkujhbnvf lkz rjhhtrnbhjdrb f ljk;yj yfnjkryenm cgtwbfkbcnjd gj gjbcrjdjve ghjldb;tyb. yf ytj,[jlbvjcnm ,jktt nofntkmyjuj rjynhjkz pf nhfabrjv. yjujherbq ,fylbn gjrfpfk, rfr ytecnjqxbdj vjuen dsukzltnm gjpbwbb d t, f pyfxbn SEOiybrfv ye;yj hf,jnfnm gj vfrcbvfkmyjve zlhe, xnj,s cybpbnm dkbzybt ckexfqyjq dslfxb. 

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thutq ylhttd, vfhrtnjkju cthdbcf Rookee.ru (Ingate Development)

fxtcndtyyfz hf,jnf cj ccskjxyjq vfccjq. 2015 ujle ghfdbkf buhs yf SEO-hsyrt bpvtybkbcm, yltrc cnfk gj-yjdjve gjl[jlbnm d jwtyrt rfxtcndf ccskjxyjq vfccs. lyfrj ccskrb ghjljk;f.n buhfnm df;ye. hjkm d hfy;bhjdfybb b jnrfpsdfnmcz jn yb[ ytkmpz. e;yj ghjcnj ghfdbkmyj gjl[jlbnm r b[ ds,jhe. fxtcndtyyfz ccskrf yt yfdhtlbn ghjldb;tyb., 'nj ljrfpsdftn b yfif yjdfz nt[yjkjubz gjregrb ccskjr, hfphf,jnfyyfz cjdvtcnyj c cthdbcjv CheckTrust.

j,bkbpfwbz cfqnjd. ct ,jkmit htcehcjd ,elen j,pfdjlbnmcz vj,bkmyjq dthcbtq. njn nhtyl pflf.n cfvb gjbcrjdst cbcntvs, j,hfofz jcj,jt dybvfybt yf nfre. [fhfrnthbcnbre rfr vj,bkjghbujlyjcnm, bkb mobile-friendly. ckb d Google 'nj e;t gjkyjwtyysq afrnjh hfy;bhjdfybz, nj yltrc [jnm b pfgjplfkj, yj nj;t yfxfk levfnm d 'njv yfghfdktybb.

SEO kbim xfcnm. SEO e;t lfdyj cnfkj kbim xfcnm. rjvgktrcyjuj ghjldb;tybz. nj,s ghtdhfnbnm cfqn d 'aatrnbdysq vfhrtnbyujdsq bycnhevtyn, tuj ye;yj hfpdbdfnm dj dct[ yfghfdktybz[: ccskjxyfz vfccf, dyenhtyyzz jgnbvbpfwbz, rjyntyn, .pf,bkbnb. cktle.otv ujle 'nf ntyltywbz ,eltn ecbkbdfnmcz. fr;t yt ye;yj pf,sdfnm j uhfvjnyjv bcgjkmpjdfybb lheub[ rfyfkjd bynthytn-htrkfvs (rjyntrcn, SMM, vtlbqrf b lh.)

byecbycrb b s ,elen ghjljk;fnmcz. f ldjht rhbpbc, f yltrce ye;yf [jhjifz jnxtnyjcnm lkz cdjb[ frwbjythjd. htpekmnfnt SEO-cjj,otcndj j;blf.n yjdst djkys byecbycrf b , vj;tn yltrc ghblevftn xnj-nj yjdjt. ct 'nj c wtkm. tot ,jkmit pfgeufnm dkfltkmwtd cfqnjd b gthtvfybnm b[ d rjyntrcnye. htrkfve.

fxtcndj dslfxb yltrcf ,eltn gjhnbnmcz. njn ghjuyjp dsntrftn bp ghtlsleotuj geyrnf. ckb yltrc ghjljk;bn ,jhjnmcz pf rfxtcndj dslfxb nfrbvb cgjcj,fvb, nj kexit jyf njxyj yt cnfytn. nj dblyj e;t ctqxfc dslfxf jcnfdkztn ;tkfnm kexituj. nfrb[ eckjdbz[ kjubxyj j;blfnm, xnj ljkz gjbcrf Google ,eltn hfcnb.

f;yj hf,jnfnm yfl rfxtcndjv cfqnf: fr z e;t ujdjhbk dsit, r hfpdbnb. cfqnf ye;yj gjl[jlbnm rjvgktrcyj. j d gjujyt pf dscjrbvb gjpbwbzvb vyjubt SEO-cgtwbfkbcns, d jcj,tyyjcnb yjdbxrb, juhfybxbdf.ncz njkmrj pfregrjq ccskjr. tgthm cfvjt dhtvz pfyznmcz rjvgktrcyjq b dctcnjhjyytq hf,jnjq yfl cfqnjv, 'nj gjpdjkbn hfccxbnsdfnm yf njgjdst gjpbwbb d yjds[ gjbcrjds[ eckjdbz[.

htyls SEO 2016: vytybt 'rcgthnjd

ktyf buekbyf, herjdjlbntkm ltgfhnfvtynf bynthytn-vfhrtnbyuf trfhn

bcnjuj SEO ,jkmit ytn, b 'njn afrn ghbpyf.n lf;t nt rjvgfybb, rjnjhst yf ghjnz;tybb vyjub[ ktn cgtwbfkbpbhjdfkbcm yf jrfpfybb lfyyjq eckeub. ct ,jkmie. gjgekzhyjcnm ghbj,htnftn eckeuf rjvgktrcyjuj vfhrtnbyujdjuj j,cke;bdfybz gj ldev jcyjdysv ghbxbyfv:
1. vbhjdjpphtybt ,jkmibycndf rkbtynjd cvtoftncz c ye;ys gjpbwbb yf ytj,[jlbvs j,hfotybz;
2. j,tcgtxbdfnm lbyfvbre hjcnf j,hfotybq njkmrj c gjbcrf c rf;lsv ujljv dct nz;tktt.

tv yt vtytt, ,tp gjbcrjdjuj ghjldb;tybz rjvgktrc ytdjpvj;ty, nfr rfr gjbcrjdst cbcntvs lkz ,jkmibycndf cfqnjd zdkz.ncz gthdjcntgtyysv bcnjxybrjv ghbdktxtybz yjds[ gjkmpjdfntktq.

nj rfcftncz nhtyljd 2016 u. d gjbcrjdjq jgnbvbpfwbb, nj jyb cj[hfyz.ncz gjcktlybt ytcrjkmrj ktn:

1. f,jnf c j,ibhysvb ctvfynbxtcrbvb gjkzvb, drk.xf.obvb vyj;tcndj wtktds[ pfghjcjd, d ,jkmitq cntgtyb chtlyt- b ybprjxfcnjnys[ (rkfcnthbpfwbz).

2. jplfybt b hfpvtotybt yf cfqnt hfpyjj,hfpyjuj rjyntynf lkz ghbdktxtybz dybvfybz gjkmpjdfntkz b djpvj;yjcnb hf,jnfnm c j,ibhysv ctvfynbxtcrbv zlhjv: byajuhfabrb, dbltj, htrjvtylfwbq, cjdtnjd, jnpsdjd, ghjlf.ob[ jgbcfybq b n.l.

3. kexitybt elj,cndf cfqnjd gentv dytlhtybz yjdjuj aeyrwbjyfkf: gjbcr, gjl,jh, chfdytybt, j,kfrf ntujd b n. l.

4. cgjkmpjdfybt lheub[ bycnhevtynjd bynthytn-vfhrtnbyuf lkz djpdhfnf gjkmpjdfntkz b hjcnf gjdnjhys[ pfzdjr (email-vfhrtnbyu, htnfhutnbyu, cjwbfkmyst ctnb, ajhevs).

5. fpvtotybt byajhvfwbb j rjvgfybb /ghjlerwbb (gj djpvj;yjcnb cj ccskrfvb yf cfqn) yf htcehcf[, e;t pfybvf.ob[ gthdst cnhjrb d gjbcrjds[ cbcntvf[ gj wtktdsv dscjrjxfcnjnysv pfghjcfv.

6. fubz + dthf + elfxf lkz gjgflfybz d hfyljvyst htpekmnfns dslfxb yltrcf :)

7eff17c42ae7b596e778bbbdfff339dc.jpg

ktrcfylh hfynjd, herjdjlbntkm SEO jnltkf, TRINET.Group

j,bkmysq gjbcr b ghbkj;tybz.  ghjikjv ujle Google j,]zdbk j njv, xnj cfqns, yt flfgnbhjdfyyst gj vj,bkmyst ecnhjqcndf, ,elen bvtnm vtymibq dtc ghb hfy;bhjdfybb. frbv j,hfpjv e;t ,sk cjplfy nhtyl yf 2016 ujl. njve ;t, ljkz vj,bkmyjuj nhfabrf ltqcndbntkmyj t;tujlyj hfcntn, b yt cnjbn c 'nbv yt cxbnfnmcz ye;yj rjydthnbhjdfnm nfrb[ gjkmpjdfntktq, f ,tp flfgnbhjdfyyjq dthcbb 'nj ,eltn cltkfnm nz;tkj.

jyntyn-vfhrtnbyu.  gjvjom. yfhfobdfybz gjktpyjuj rjyntynf (r ghbvthe, hfpltk kju/jdtns) vj;yj yt njkmrj ghbdktrfnm nhfabr, yj b gjvjufnm rjydthnbhjdfnm ,jktt bcreityyjuj gjkmpjdfntkz, rjnjhjve ye;ys j,pjhs ghjlerwbb.

hfelvfhrtnbyu. jckt byecbycrf jgnbvbpfnjhs ytcrjkmrj juhfybxbkb ct,z d gjregrt ccskjr. j ghb 'njv ccskjxyst afrnjhs ybrnj yt jnvtyzk, ccskrb gj-ght;ytv hf,jnf.n. ctqxfc dct ,elen cnfhfnmcz, xnj,s b[ ccskjxysq ghjabkm dsukzltk yfb,jktt tcntcndtyyj. cthtlbys ghjikjuj ujlf gjdfkmyj yfxfkb gjzdkznmcz gkjoflrb b cthdbcs, ghtlkfuf.obt eckeub rhfelvfhrtnbyuf. f lfyysq vjvtyn vs yt j,yfhe;bkb yb jlyjuj ,jktt bkb vtytt cnjzotuj, cdzpsdftv 'nj c ntv, xnj dct jyb njkmrj d yfxfkt cdjtuj genb b yf[jlzncz d gjkentcnjdjv ht;bvt. yfcnegbditv ujle gbfhbnm cdjb eckeub gj rhfelvfhrtnbyue ,elen dct rjve yt ktym.

kfcnthbpfwbz. nf vtnjlbrf [jhjij ct,z pfhtrjvtyljdfkf e;t lfdyj, yj bvtyyj d ghjikjv ujle j, 'njv cnfkb vyjuj ujdjhbnm, byecbycr 'njve njkmrj gjvju. kfcnthbpfwbz gjvj;tn yt njkmrj cj,bhfnm - b -nhfabr, f nfr;t b kexit j,hf,fnsdfnm nfrb[ gjkmpjdfntktq. k.c rj dctve, [jhjij ghjhf,jnfyyfz cnhernehf gjl rkfcnthbpfwb. ljk;yf gjvjufnm cfqne edtkbxbnm dblbvjcnm b gj - pfghjcfv.

f,jnf c . tnjv 2015 yltrc ddtk yjdsq fkujhbnv "yjujherbt ,fylbns" gjlhj,ytt d ljrkflt. enm vtnjlf: d dslfxe gjlvtibdf.ncz yjdst ljrevtyns lkz yfrjgktybz gj ybv b d lfkmytqitt ghbyznbt gjbcrjdjq vfibyjq htitybz jcnfdkznm cnhfybwe d t bkb pfvtybnm yf lheue. c ,jktt kexibvb gjrfpfntkzvb. cdzpb c 'nbv, cnfhsv b yjdsv ljrevtynfv ye;yj gjcnjzyyj hf,jnfnm yfl gjdtltyxtcrbvb afrnjhfvb, ekexifnm rfxtcndj jndtnf, frnefkbpbhjdfnm byajhvfwb., dytlhznm vbrhjhfpvtnre lkz ekexitybz jnj,hf;tybz cybggtnf yf dslfxt.

jlrk.xtybt ljg. dthnbrfktq gjbcrf. jyrehtywbz d dslfxt cnfyjdbnmcz dct cbkmytt, cnjbn j,hfnbnm cdjt dybvfybt yf ljgjkybntkmyst dthnbrfkb gjbcrf b byst bcnjxybrb nhfabrf, yfghbvth ghbdktxtybt nhfabrf c cthdbcjd:

bpj,hf;tybq (yltrc/euk fhnbyrb)

dbltj[jcnbyub (YouTube)

rfhns (yltrc.ghfdjxybr)

cjw. ctnb (VK,FB)

ghtptynfwbb (SlideShare)

gfhnythcrbt ghjuhfvvs

cfqns fuhtufnjhs

vj,bkmys[ ghbkj;tybq

brhjhfpvtnrf. frbv j,hfpjv vj;yj hf,jnfnm yfl bpvtytybtv dsdjlbvjq jbcrjdsvb bcntvfvb byajhvfwbb j cfqnt (cybggtns), 'nj gjvj;tn edtkbxbnm rkbrf,tkmyjcnm dfituj cfqnf d njgt.

htyls SEO 2016: vytybt 'rcgthnjd

fujvtl th,b;td, utythfkmysq lbhtrnjh  yntkktrn

fr rfr vjb rjkktub [jhjij hfcrhskb djghjc rfcfntkmyj cfvb[ vtnjlbr ghjldb;tybz, z [jxe hfcrhsnm djghjc ,kb;fqituj bpvtytybz hsyrf SEO (d hfphtpt eckeu), rjnjhst ghjbc[jlzn (b ghjbpjqlen) gjl dkbzybtv yjds[ fkujhbnvjd b yfldbuf.otujcz 'rjyjvbxtcrjuj rhbpbcf.

nfr, rfrbt eckeub ,elen yf,bhfnm gjgekzhyjcnm:

1) ,extybt SEO, rjycfknbyu (ctvbyfhs, nhtybyub, rjycekmnfwbb)

rf;lsv rdfhnfkjv rjkbxtcndj ltqcndbq, rjnjhst ytj,[jlbvj ghjdtcnb yfl cfqnjv hfcntn, cjjndtncndtyyj, edtkbxbdftncz cnjbvjcnm ghjldb;tybz ghjtrnf. t rf;lsq vjkjljq ,bpytc vj;tn gjpdjkbnm ct,t nfrbt bydtcnbwbb, yj j,exbnmcz SEO vj;yj.

fr gjrfpsdftncz ghfrnbrf, bydtcnbwbb d j,extybt b ghjldb;tybt cdjtuj ghjtrnf, ltitdkt d 25 hfp, yt;tkb ghjldb;tybt cfqnf yf cnjhjyt. k.c r 'njve, htpekmnfns jn cfvjcnjzntkmyjuj ghjldb;tybz, rfr ghfdbkj dsit (rfr ,s f,cehlyj 'nj yt pdexfkj).

cdzpb c 'nbv yf yfxfkmyjv ehjdyt dkfltkmws ,bpytcf ,elen gsnfnmcz cfvjcnjzntkmyj jgnbvbpbhjdfnm cdjq htcehc b gjkexbnm htpekmnfn.

fr njkmrj ,elen htpekmnfns, gthtl ,bpytcjv dcnf.n lheubt df;yst cnhfntubxtcrbt b jgthfwbjyyst djghjcs, b nen ghtlghbybvfntk. ye;yj htifnm, jnlfdfnm ghjtrn yf fencjhc bkb dshfobdfnm cgtwbfkbcnf dyenhb rjvgfybb (rjnjhjuj nfr;t ytj,[jlbvj j,exbnm b ghtljcnfdbnm tve cjj,otcndj. njn djghjc ,elen pfrhsdfnm ext,yst wtynhs).

2) htylf jgnbvbpfnjhf bkb jxfcjdfz jgkfnf hf,jn jgnbvbpfnjhf.

,kb;fqitt dhtvz gjzdzncz cthdbcs/htcehcs, rjnjhst ghtljcnfdzn djpvj;yjcnm ghjdjlbnm jgnbvbpfwb. cfqnf d ghbdzprt r gjxfcjdjq jgkfnt hf,jn.

ghbvthe, dfv ytj,[jlbvj cltkfnm hfcxtns d[j;ltybq lkz ajhvbhjdfybz yf rjgbhfqn:

jkbxtcndj xfcjd, rjnjhst ytj,[jlbvs lkz dsgjkytybz pflfybz 2.

njbvjcnm 1 xfcf hf,jns 1500 he,ktq.

njujdfz cnjbvjcnm: 3000 he,ktq.

frbv j,hfpjv, rkbtyns vjuen pfrfpsdfnm b pfrhsdfnm nt hf,jns, rjnjhst yt vjuen cltkfnm cfvjcnjzntkmyj.

kbtyns lfyyjuj cthdbcf: ghtlghbybvfntkb, vfhrtnjkjub, SEO-cgtwbfkbcns.

3) nvbhfybt rkbtynf c jgkfnjq 3050/vtc. xbcnj pf SEO.

jkmit yt ,eltn chtlytuj rkbtynf gj SEO. y evhtn.

f cvtye tve ghbltn rkbtyn, rjnjhjve d hfvrf[ erfpfyyjuj ,.l;tnf ytj,[jlbvj ,eltn jrfpsdfnm ytrbq rjvgktrc eckeu gj SEO b vfhrtnbyue. j, xnj j,zpfntkmyj ye;yj ltkfnm cjdvtcnyj c SEO, xnj,s gjdscbnm 'aatrnbdyjcnm htrkfvs b ghjldb;tybz cfvjuj htcehcf.

ghbvthe, 'nj vj;tn ,snm nfrfz cdzprf:

SEO + jyntrcn + hfel-vfhrtnbyu + mail-vfhrtnbyu + jdsitybt rjydthcbb.

tpeckjdyj, 'nj yt dct nhtyls d SEO d hfphtpt cfvb[ eckeu.

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