|
ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
 'njq cnfnmt z [jxe gjltkbnmcz vjbv jgsnjv cjplfybz ghjlf.ob[ cnhfybw.
Ítrjnjhjt dhtvz yfpfl e vtyz djpybrkf ytj,[jlbvjcnm d htrkfvt jlyjuj njdfhf b z htibk bcgjkmpjdfnm yjdsq lkz vtyz bycnhevtyn — ghjlf.obt cnhfybws, d cdjtv ,bpytct.
Òjdfh, rjnjhsq z htfkbpjdsdfk, ljdjkmyj ibhjrj bpdtcnty. Î ytv vjht
byajhvfwbb d bynthytnt b z gjlevfk, xnj ghjot cjplfnm ghjlf.oe. cnhfybwe
cfvjve, xtv ghb,tufnm r eckeufv ljhjujcnjzob[ abhv.
Òfr rfr ljcnjqys[ rehcjd gj rjyntrcnyjq htrkfvt yt ,skj, f dct, xnj
dslftn gjbcrjdbr gj cenb gthtgbcm ,tcgkfnyjuj hfpltkf gjvjob njuj ;t
ßyltrc.Äbhtrnf, z htibk ghjdtcnb hfpdtlre ,jtv, nj tcnm cfvjve cjplfnm
Landing Page b pfgecnbnm htrkfve.
 rjywt cnfnmb z hfccrf;e, rfrbt htpekmnfns z gjkexbk, rfrbt
nhelyjcnb djpybrkb ghb tt cjplfybb b pfgecrt htrkfvyjq rjvgfybb, f gjrf
ytvyjuj gjlhj,ytt j cfvb[ ghjlf.ob[ bkb, byfxt ujdjhz, gjcfljxys[
cnhfybwf[.
×nj 'nj pf pdthm nfrjq – Landing Page.
Landing Page (LP) (fyuk.–gjcfljxyfz cnhfybwf) – Îcyjdyfz
pflfxf gjcfljxyjq cnhfybws, pfcnfdbnm gjctnbntkz cjdthibnm jghtltktyyjt
ltqcndbt, ytj,[jlbvjt dkfltkmwe cfqnf, yfghbvth, regbnm njdfh d
bynthytn-vfufpbyt, pfhtubcnhbhjdfnmcz yf rfrjt-kb,j vthjghbznbt.
Õjhjifz cnhfybwf ljk;yf evtnm pf[dfnbnm dybvfybt gjkmpjdfntkz,
ghtljcnfdbnm tve gjlhj,ye. byajhvfwb. j ghjlernt bkb eckeut, lfnm
djpvj;yjcnm tuj ghbj,htcnb b ytyfdzpxbdj gjlnjkryenm r ltqcndb..
Çf ghbvthfvb lfktrj [jlbnm yt yflj, pfqlbnt yf rfre.-yb,elm cnhfybwe c
jgbcfybtv njdfhf k.,juj bynthytn-vfufpbyf, djn b jnkbxysq j,hfptw
ghjlf.otq cnhfybws.
Ñjplfybt Landing Page yt ckj;yfz pflfxf, crjhtt dhtvztvrfz. Âct
cdjlbncz r gjcnjzyyjve fyfkbpe cnfnbcnbrb, nj rfr gjkmpjdfntkm dtltn
ct,z b ljhf,jnrt cjjndtncnde.ob[ 'ktvtynjd cnhfybws.
Èpexfz ntve htrkfvs z cj,hfk ytcrjkmrj htrjvtylfwbq gj cjcnfdktyb. 'aatrnbdyjq ghjlf.otq cnhfybws:
1. Ïjlhj,yjt bpj,hf;tybt njdfhf
Ôjnjuhfabz njdfhf, ;tkfntkmyj d ,jkmijv ajhvfnt d dth[ytq xfcnb cnhfybws. Òj, xnj edblbn gjkmpjdfntkm chfpe ghb tt jnrhsnbb.
2. Øhban hfpvthjv ,jktt 10 geyrnjd
Ít pfcnfdkzqnt gjkmpjdfntkz yfghzufnm ukfpf. ×nj,s ntrcn kturj
xbnfkcz, ihban ljk;ty ,snm ,jktt 10 geyrnjd. Òfr;t [jhjij hfp,bdfnm
ntrcn yf rjhjnrbt f,pfws.
3. Ötgkz.obq pfujkjdjr
Çfujkjdjr — 'nj 80% ecgt[f htrkfvyjq rjvgfybb. ×tnrbq,
ytldecvscktyysq, cgjcj,ysq pfwtgbnm dybvfybt gjkmpjdfntkz d ntxtybt 2-3
ctreyl.
4. Ólj,yfz htubcnhfwbjyyfz ajhvf
Ðtubcnhfwbjyyfz ajhvf ljk;yf ,snm yt lfktt xtv d jlyjv rkbrt jn
ukfdyjq cnhfybws. Ñ rf;lsv yjdsv rkbrjv nthztncz ,jktt gjkjdbys
rkbtynjd. Òfr;t ghb tt cjcnfdktybb, htibnt — dct kb gjkz ltqcndbntkmyj
ye;ys? ×tv ,jkmit gjktq, ntv vtymit ;tkfybz pfgjkyznm nfre. fyrtne.
5. Ýktvtyns ljdthbz
Íf wtktdjq cnhfybwt hfpvtotys cthnbabrfns, kbwtypbb, uhfvjns. Ýnb
'ktvtyns, gjdsif.n ljdthbt r Âfv b cybvf.n jcyjdyjq cnhf[ rkbtynf,
gjnthznm cdjb chtlcndf d ytbpdtcnyjq rjvgfybb.
Ìj;yj lfnm ufhfynb. djpdhfnf ltytu bkb ufhfynb. ljcnfdrb d 24 xfcf. Òfr;t gjktpyj lj,fdbnm yf cnhfybwe jnpsds rkbtynjd j njdfht.
6. ßdysq ghbpsd r ltqcndb.
ßdyj b ytldecvscktyyj cjj,obnt gjkmpjdfntk. xtuj ds jn ytuj [jnbnt «Çfgjkybnm ajhve», «Çfrfpfnm pdjyjr», «Ïhbj,htcnb ctqxfc».
7. Àhuevtyn, ecbkbdf.obq ghbpsd r ltqcndb.
Ífghbvth nfr: “Ñrblrf ltqcndetn njkmrj d ntxtybb 48 xfcjd”, “Ïthdsv 100 gjregfntkzv gjlfhjr”, “Êjkbxtcndj njdfhf juhfybxtyj” b n.g.
 rf;ljq ybit tcnm cdjb njyrjcnb, yj cktlez ghjcnsv jcyjdysv ghfdbkfv vj;yj cjplfnm ljdjkmyj 'aatrnbdye. ghjlf.oe. cnhfybwe.
Ñgjcj,s cjplfybz Landing Page
Ìjue dsltkbnm nhb cgjcj,f cjplfybz ghjlf.ob[ cnhfybw.
Îy-kfqy cthdbcs –gj jgsne gjkmpjdfybz jlybv bp yb[ – LPgenerator, jnvtxe cktle.ott
Ïk.cs: -jxtym elj,ysq rjycnhernjh.
Ñnhfybwf cjplftncz ,erdfkmyj pf vbyens. Åcnm dct ytj,[jlbvst 'ktvtyns:
ryjgrb pfrfpf, ajhvs gjlgbcrb, gjlrk.xtybt gkfnt;ys[ cbcntv yf ds,jh b
n.l.
Ìbyecs: -t;tvtczxyfz gkfnf pf gjkmpjdfybt cnhfybwtq. -cnhfybwe hfpvtoftnt yf cdjtv cfqnt. Ìyt ghbikjcm gjdjpbnmcz c tuj yfcnhjqrfvb, xnj,s ghbdzpfnm cnhfybwe r ljvtye.
Ìyt 'njn dfhbfyn gjrfpfkcz yfrkflysv bp-pf t;tvtczxyjq jgkfns, f yf
ajyt njuj, xnj LP kturj cltkfnm cfvjve, j,kflfz yfxfkmysvb pyfybzvb d
HTML b PHP, jy vyt yt gjyhfdbkcz tot ,jkmit.
Ïkfubys -elj,ysq dfhbfyn cjplfybz cnhfybw lkz cfqnjd yf WordPress — gkfuby wp-page.
Ïk.cs: - gjllth;rf dbltj - dcnhjtyyst cthdbcs gkfnt;ys[ cbcntv b gjxnjds[ hfccskjr - bvttn cbcntve c,jhf cnfnbcnbrb. - AB-cgkbnnth. Ñgkbn-ntcn gjpdjkbn epyfnm, rfrfz bp ytcrjkmrb[ dfhbfynjd cnhfybw hf,jnftn kexit dctuj. - ujnjdst yf,jhs uhfabxtcrb[ 'ktvtynjd lkz jajhvktybz cnhfybws. - bpexftncz pf vbyens. Ðzljv c rf;lsv geyrnjv bvttncz ccskrf yf gjlhj,ysq dbltjehjr gj hf,jnt c ybv.
Ìbyecs: - dct jcj,tyyjcnb htlfrnjhf
WordPress. Ífghbvth, ghbltncz gjcnfhfnmcz, xnj,s hfcgjkj;bnm ajnjuhfabb b
ntrcn yf cnhfybwt bvtyyj nfv, ult jyb ljk;ys ,snm.
 wtkjv, elj,ysq dfhbfyn lkz htrkfvs ,jkmibycndf njdfhjd, f
dcnhjtyyfz cbcntvf c,jhf cnfnbcnbrb ltkftn tuj ghfrnbxtcrb pfdthityysv
ghjlernjv. Ítn ytj,[jlbvjcnb gjlrk.xfnm dytiybt cthdbcs, [jnz b 'nj
vj;yj.
Dreamviewer –kb,j MS FrontPage, djj,ot k.,jq gfrtn hfphf,jnrb dt,-cnhfybw. Ñfvsq ub,rbq dfhbfyn.
Ïk.cs: -vj;yj cjplfnm k.,e. cnhfybwe gj dfitve pfghjce.
Ìbyecs: -ytj,[jlbvj bcgjkmpjdfnm cnjhjyybt cthdbcs lkz c,jhf cnfnbcnbrb. -nht,e.ncz [jnz ,s yfxfkmyst pyfybz d zpsrf[ HTML b PHP.
Ýnjn dfhbfyn cfvsq eybdthcfkmysq. Ìj;yj cjplfnm f,cjk.nyj k.,e.
cnhfybwe jn htrkfvs j,exf.ob[ rehcjd lj dscjrjnt[yjkjubxys[ njdfhjd.
Ìjb jgsn cjplfybz ghjlf.otq cnhfybws b pfgecrf htrkfvyjq rjvgfybb
Ítcrjkmrj lytq yfpfl z htibk bpexbnm 'njn bycnhevtyn htrkfvs b epyfnm yfcrjkmrj jy ,eltn 'aatrnbdty lkz ghjlf;b vjtuj njdfhf.
Ñ xtuj yfxfk z.
Âj-gthds[, yf,hjcfk ghjcntymrbq gkfy:
1. Ïjlj,hfnm rk.xtdjq pfghjc 2. Ïjlujnjdbnm byajhvfwb. j njdfht: ajnjuhfabb, jgbcfybz, jnpsds 3. Ñjplfybt ghjlf.otq cnhfybws. Ïjlujnjdbnm 5 vfrtnjd. 4. Âs,hfnm cgjcj, cjplfybz b hfpvtotybz cnhfybws d bynthytnt 5. Çfgecnbnm htrkfvye. rjvgfyb. yf ßyltrc.Äbhtrn.
Ïjckt ytcrjkmrb[ xfcjd rhjgjnkbdjuj fyfkbpf pfghjcjd d cthdbcf[
Äbhtrn b Wordstat, z yfrjytw gjlj,hfk jlby, rjnjhsq, rfr vyt gjrfpfkjcm,
gjl[jlbk kexit dctuj. Ìtyz ecnhjbkf wtyf pf rkbr, b gj ytve gjxnb yt
,skj ghzvs[ rjyrehtynjd.
ÂÀÆÍÎ. Êf;ljve
j,]zdktyb. gjl,bhftncz njkmrj jlyf rk.xtdfz ahfpf. Ýnj gjpdjkbn ,jktt
njxyj ds,hfnm wtktde. felbnjhb. b bp,t;fnm ,tcgjktpyjuj crkbrbdfybz
,.l;tnf.
Äfktt, ghbcnegbk r cjplfyb. ghjlf.otq cnhfybws.
Ïjuekzd d bynthytnt gj cfqnfv bynthytn-vfufpbyjd, z yfitk ytcrjkmrj
cnhfybw c gj[j;bv njdfhjv, rjnjhst vyt gjrfpfkbcm bynthtcysvb b yf b[
ghbvtht cjplfk 5 vfrtnjd ghjlf.ob[ cnhfybw d htlfrnjht MS Word.
Ñktle.obv dcnfk djghjc rfr cjplfnm ghjlf.oe. cnhfybwe b hfpvtcnbnm tt d ctnb
Ïthdjt, xnj vyt gjgfkjcm yf ghjcnjhf[ bynthytnf, cthdbc —
lpgenerator. Ìyt gjyhfdbkcz elj,ysq rjycnhernjh b d gthdsq ;t dtxth z
yf,hjcfk gjkjdbye ukfdyjq cnhfybws. Òfr rfr e;t ghtlcnfdkzk, rfr jyf
dsukzlbn, b ,jkmifz xfcnm vfnthbfkjd ,skf cj,hfyf.
À r rjywe ytltkb, ,skf ujnjdf b dnjhfz, c ajhvjq pfrfpf.
Ñktle.obv 'nfgjv, ytj,[jlbvj ,skj gjlrk.xbnm cnhfybwe r cdjtve cfqne.
Ïhbikjcm ytvyjuj gjdjpbnmcz c yfcnhjqrfvb DNS, cktlez htrjvtylfwbzv
cthdbcf. Ítcvjnhz yf nj, xnj z yt jxtym hfp,bhf.cm d 'njq j,kfcnb, ,skj
cltkfyj b 'nj.
×tv lfkmit ghjldbufkjcm ltkj, ntv ,jkmit z gjybvfk, xnj 'njn dfhbfyn
,eltn lkz vtyz ljdjkmyj yfrkflysv, exbnsdfz j,oe. rjydthcb. d ds,hfyyjq
vyjq ybit, yt,jkmijq j,]tv pfrfpjd, f nfr;t t;tvtczxye. gkfne pf
gjkmpjdfybt cnhfybwtq.
ß jnrfpfkcz jn eckeu cthdbcf b dpzk yf ntcnbhjdfybt gkfuby lkz
WordPress — wp-page b dctuj pf gjkxfcf djccjplfk d ytv ujnjdst cnhfybws.
Ê cj;fktyb., d cjcnfdt wp-page yt jrfpfkjcm ye;yjq vyt ajhvs pfrfpf, yj
z yfitk ds[jl. Ñ gjvjom. gkfubyf Contact Form 7, cjplfk ajhve cj dctvb
ytj,[jlbvsvb gjkzvb.
Ïhjlf.ofz cnhfybwf ,skf ujnjdf, b vtyz j,hfljdfkj, xnj jyf dsukzltkf gjxnb rfr ghjatccbjyfkmyfz htrkfvf jn rhegys[ rjvgfybq.
Äfktt yf cnhfybwt ,skb hfpvtotys pfvtnrb j njdfht d ÑÌÈ, nt[ybxtcrbt
[fhfrnthbcnbrb fggfhfnf, herjdjlcndj gjkmpjdfntkz, ccskrf yf cfqn
ghjbpdjlbntkz b jnpsds d ghtcct.
ÂÀÆÍÎ: yt
cnjbn erfpsdfnm d rfxtcndt gjxnjdjuj zobrf j,otyfhjlyst cthdbcs
mail.ru, gmail.com b bv gjlj,yst. Êf;lfz edf;f.ofz ct,z rjvgfybz bvttn
gjxnjdsq zobr yf cdjtv cthdtht.
Ïhjntcnbhjdfd ajhve pfrfpf b eljcnjdthbdibcm, xnj jyf hf,jnftn
ghfdbkmyj, z gthtitk r cktle.otve 'nfge – pfgecr htrkfvyjq rjvgfybb.
Ðtrkfvyfz rjvgfybz
 rfxtcndt gkjoflrb ,sk ds,hfy ßyltrc.Äbhtrn.
Ákfujlfhz ctvbyfhfv gj rjyntrcnyjq htrkfvt ghjdjlbvs[ Àyyjq Çbvbyjq
bp rjvgfybb Êkbr, z d j,ob[ xthnf[ gjpyfrjvbkcz c 'njq cbcntvjq b
ghtlcnfdkzk xnj nfrjt ßyltrc.Äbhtrn. Íj rfr djlbncz, ckeifnm 'nj jlyj, f
ltkfnm cfvjve, cjdctv lheujt.
ßyltrc.Äbhtrn ghtljcnfdkztn yf ds,jh ytcrjkmrj cnhfntubq, jghtltkz.ob[, rfr ,eltn gjrfpsdfnmcz j,]zdktybt, f bvtyyj.
1. Ífbdscifz ljcnegyfz gjpbwbz 2. Ítltkmysq ,.l;tn 3. Ïjrfp d ,kjrt gj vbybvfkmyjq wtyt 4. Ïjrfp gjl htpekmnfnfvb gjbcrf 5. Ñhtlyzz wtyf rkbrf 6. Ítltkmysq gfrtn rkbrjd 7. Ítpfdbcbvjt eghfdktybt lkz hfpys[ nbgjd gkjofljr
Ðtibd gjrf yt euke,kznmcz d lt,hb rjyntrcnyjq htrkfvs, z dpzk
cnhfntub., ghtlkj;tyye. yf ctvbyfht rfr yfxfkmye., gjl[jlzoe. lkz
,jkmibycndf vjkjls[ rjvgfybq.
- Ïjrfp d ,kjrt gj vbybvfkmyjq wtyt (d cgtwhfpvtotybb b d «ufhfynbb»)
Ñjukfcyj tq, j,]zdktybt ,eltn gjrfpsdfnmcz yf gthdjq cnhfybwt
gjbcrjdjq dslfxb, yf gjpbwbb c cfvjq vbybvfkmyjq wtyjq pf rkbr,
erfpfyyjq d htrkfvyjq rjvgfybb.
Ìyt 'njn dfhbfyn gjrfpfkcz elfxysv. Ñnhfybwe vj;yj ghjntcnbhjdfnm,
ljhf,jnfnm ghb ytj,[jlbvjcnb b e;t gjckt gjdsifnm cnfdrb b pfujyznm tt
yf gthde. cnhjxre gjbcrjdjq dslfxb.
Ít,jkmifz nhelyjcnm djpybrkf c erfpfybtv flhtcf cfqnf. Äbhtrn
ghbybvfk njkmrj ukfdye. cnhfybwe cfqnf d rfxtcndt URL b yb d rfre. yt
[jntk ghjgbcsdfnm flhtc vjtq htrkfvyjq cnhfybws. Ïhbikjcm cltkfnm
htlbhtrn.
Äfktt, z ,jktt njxyj yfcnhjbk cktle.obt gfhfvtnhs htrkfvyjq rjvgfybb
-Âhtvtyysq nfhutnbyu -Ålbysq htubjy gjrfpf lkz dct[ j,]zdktybq
×tcnyj yt lj rjywf gjybvfk b[ df;yjcnm, yj bynebnbdyj ghtlgjkfufk,
xnj tckb b[ yt yfcnhjbnm, ,eltn ,tcgjktpyjt crkbrbdfybt ,.l;tnf. Òen,
df;yj yfqnb pjkjne. cthtlbye, c jlyjq cnjhjys, xnj,s bp,t;fnm
,tcwtkmyjuj hfc[jlf ,.l;tnf, c lheujq, xnj,s j,]zdktybt yt gjnthzkj
gjpbwbb.
Ífcrjkmrj z gjyzk, Äbhtrn cj,bhftn cnfnbcnbre gjrfpjd b gtht[jljd gj
j,]zdktyb. b tckb rjkbxtcndj gtht[jljd vfkj, nj gjpbwbz 'njuj j,]zdktybz
fdnjvfnbxtcrb gjyb;ftncz.
Âhtvtyysq nfhutnbyu z ecnfyjdbk gj gbre frnbdyjcnb gjkmpjdfntktq d
bynthytnt, c pfgfcjv gk.c vbyec xfc — c ltdznb enhf lj itcnb xfcjd
dtxthf. Â jcnfkmyst xfcs wtyf pf rkbr ,skf cyb;tyf yf 50%. Âhzl kb
cnfyen pdjybnm gjplyj dtxthjv, xnj,s cltkfnm pfrfp, cktljdfntkmyj, b
gjrfpsdfnm j,]zdktybt yf dth[yb[ gjpbwbz[ d 'nj dhtvz yt pfxtv.
Ïhjdthbd gj Wordstat htubjyfkmyjcnm pfghjcjd, z jcnfdbk ytcrjkmrj
htubjyjd, jnrelf b[ gjcnegfkj ,jkmit dctuj. Âct jcnfkmyst ,skb
bcrk.xtys bp gjrfpjd.
Îcnfdibtcz geyrns yt dspdfkb pfnhelytybq b pfrjyxbd yfcnhjqre
htrkfvyjq rjvgfybb z pfgecnbk gjrfps. Òfr rfr 'nj ,skj crjhtt
ntcnbhjdfybt b ghj,f yjdjuj lkz vtyz htrkfvyjuj bycnhevtynf, rjvgfybz
,skf pfgeotyf yf ldt ytltkb.
 bnjut gjkexbk cktle.obt htpekmnfns. (Ñnfnbcnbrf gthdjq ytltkb)
Òt rjve yt bpdtcnyj, vjh;f d ds,hfyyjq vyjq ybit cjdctv yt ,jkmifz. ß
gjkexbk dctuj 2 pfrfpf pf ldt ytltkb gjrfpjd, yj jyb elfxyj jregbkb
htrkfvye. rjvgfyb.. Äf;t c yt,jkmibv gk.cjv.
Êfrbt dsdjls vjue cltkfnm gj ujhzxbv cktlfv:
1. Îxtym vyjujt pfdbcbn jn ctpjyf pfgecrf
j,]zdktybz, ghfplybxys[ lytq. Ëtnjv, rfr ghfdbkj, gbr frnbdyjcnb
yfctktybz cyb;ftncz. Îlby bp pfrfpjd, gjcnegbk yfrfyeyt ghfplybrf 12
b.yz.
2. Âs,jh wtktdjq felbnjhbb ljdjkmyj
ckj;yfz pflfxf b ,tp ghtldfhbntkmyjuj ntcnbhjdfybz yt j,jqnbcm. Äevf.,
'rjyjvbxytt ghj,jdfnm yf ,tcgkfnys[ ljcrf[ hfpvtotybz j,]zdktybq.
3. Órfpfnm rfr vj;yj ,jktt gjlhj,ye.
byajhvfwb. j rjvgfybb. Òtv cfvsv jrjyxfntkmyj cyzd dct gjljphtybz
gjkmpjdfntkz. Íf vjtq cnhfybwt, r cj;fktyb., byajhvfwbz ,skf
juhfybxtyyjq. Äevf., 'nj jlby bp jcyjdys[ vjvtynjd bp-pf xtuj rjydthcbz
,skf ljdjkmyj ybprjq.
4. Äjcrfyfkmyj bpexbnm bycnhevtyn, rjnjhsv hf,jnftim d vjtv ckexft — ßyltrc.Äbhtrn Àdnjh Àktrctq
|