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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
ßy Çvbtdcrbq
Ðerjdjlbntkm jnltkf SEO, RealWeb
Çf gjcktlybt 1,5 ujlf d SEO RealWeb ghb,skj ytcrjkmrj cfqnjd
c yfkj;tyysvb cfyrwbzvb jn Google. Ñkexbkjcm ytvbyetvjt: e gjbcrjdjq
cbcntvs cvtybkbcm fkujhbnvs, b hf,jnfdibt rjulf-nj ccskrb j,hfnbkbcm
dj dhtl.
 'njq cnfnmt vs hfccvjnhbv 2 ghbvthf cyznbz "hexyjuj abkmnhf" :
rjulf dc¸ hf,jnftn cnfylfhnyj b ,scnhj, b lheujq dfhbfyn — rjulf dc¸
bl¸n vtlktyyj, pfgenfyyj, b ds ,jbntcm gjifnyenm cdjb gjpbwbb d ßyltrct.
Î,obq fkujhbnv cyznbz cfyrwbq Google pf dytiybt ccskrb:
1. Çf[jlbv d Google Webmaster ⇒ hfpltk «Ïjbcrjdsq nhfabr» ⇒ hfpltk
«Ìths, ghbyznst dhexye.». Åckb e dfc ghj,ktvs, d 'njv hfpltkt ds yfql¸nt
«djkit,yjt gbcmvj» c jhbtynbhjdjxyjq ghbxbyjq yfkj;tybz cfyrwbq. Ïjckt
'njuj ytj,[jlbvj ghjfyfkbpbhjdfnm, rfrbt cnhfybws gjgfkb gjl abkmnh
b pf xnj bvtyyj.
2. Èccktletv ccskjxye. vfcce, elfkztv bkb jnrkjyztv ccskrb, rjnjhst
Google vju gjcxbnfnm ytrfxtcndtyysvb. Î,sxyj 'nj kbyrb c rjvvthxtcrbvb
fyrjhfvb, ccskrb c ytghjbyltrcbhjdfyys[ cfqnjd bkb gkjofljr c ybprbvb
ÒÈÖ b PR, f nfr;t ccskrb d cgtwbfkmys[ htrkfvys[ ,kjrf[ b d gjldfkt
cfqnf, ccskrb cj cnhfybw c ytntvfnbxtcrbv ytrfxtcndtyysv rjyntynjv,
c gthtcgfvktyys[ cfqnjd b n.l.
Àyrjh kbcn vj;yj dsuhepbnm bp Ahrefs. Äkz c,jhf ccskjr bcgjkmpetv vfrcbvev bycnhevtynjd: Ahrefs, GoogleWebmaster, Linkpad, f nfr;t cj,cndtyyst cgbcrb ccskjr yf ,bh;f[.
Ïhbvth «gthtcgfvktyyjuj» fyrjh-kbcnf:
3. Ñcskrb, rjnjhst ytkmpz (bkb yt [jxtncz) elfkbnm bkb pfvtybnm, vj;yj jnrkjybnm c gjvjom. bycnhevtynf Disavow Links.
Îy gjpdjkztn pfrhsnm kbyrb jn Google, afrnbxtcrb yt elfkzz b[. Â gjkt
bycnhevtynf pfuhe;ftncz afqk txt cj cgbcrjv «gkj[b[» ccskjr. Î,hfnbnt
dybvfybt: tckb ds lj 'njuj e;t ghbrhtgkzkb afqks d Disavow Links, jyb
elfkzncz ghb lj,fdktybb yjdjuj.
4. Ïjckt 'njuj pf[jlbv d «Ìths, ghbyznst dhexye.» b jnghfdkztv pfzdre
d Google c jnx¸njv j «hf,jnt yfl jib,rfvb». Â y¸v bpkfuftv cenm
ghjltkfyys[ hf,jn, vj;yj ghbkj;bnm crhbyijns c Disavow Links j pfrhsnbb
ccskjr b bp Ahrefs j gfltybb ccskjxyjq vfccs.
5. Â jndtn ghb[jlbn kb,j ,kfufz dtcnm j cyzns[ cfyrwbz[ Google, kb,j
ghbvths lheub[ ytrfxtcndtyys[ ccskjr, rjnjhst cnjbn gjlxbcnbnm.
6. Ðfletvcz htpekmnfne bkb ,th¸vcz pf jxthtlyjq rheu hf,jns.
Òjyrjcnb
- Ódbltd cjj,otybt j yfkj;tybb abkmnhf, yt cnjbn chfpe
cybvfnm dct ccskrb. Ïjlevfqnt j cdjb[ gjpbwbz[ d ßyltrct b lheub[
gjbcrjds[ cbcntvf[ b ghjdthmnt gjpbwbb d Google. Åckb d gjcktlytt dhtvz
yt ,skj htprjuj gfltybz, pyfxbn, b dhtvz lkz vfcinf,yjuj hfpjhe;tybz to¸
yt ghbikj.
- Èyjulf cfyrwbb yfkj;tys yt yf cfqn wtkbrjv, f yf jnltkmyst
cnhfybws. Ñjjndtncndtyyj, hf,jnfnm ye;yj c ytrfxtcndtyysvb ccskrfvb
njkmrj yf erfpfyyst hfpltks cfqnf.
- Â ,jkmibycndt ckexftd bpvtybnm e;t hfpvto¸yye. ccskre
ghfrnbxtcrb ythtfkmyj, jcj,tyyj tckb e dfc ytn ljcnegjd r ccskjxyjq
,fpt. Ìs xtcnyj gsnfkbcm gbcfnm dt,vfcnthfv «ljyjhcrb[» gkjofljr — 'nj
gkj[fz bltz. Äjkubq gjbcr rjynfrnjd b gthtgbcrf j,sxyj yb r xtve
yt ghbdjlzn, yj jnybvf.n vyjuj dhtvtyb.
- Ïhb pfxbcnrt ccskjxyjq vfccs, jlyjuj bycnhevtynf
Disavow Links yt ljcnfnjxyj. Åckb Google gjqvtn, xnj yb jlyf ccskrf
yf cfvjv ltkt yt bcxtpkf, nj cltkftn dsdjl, xnj ds yt ghbkj;bkb jcj,s[
ecbkbq, f pyfxbn, yt pfcke;bdftnt ghjotybz. Ðfcrfzybt ljk;yj ,snm
gjlrhtgktyj frnbdysvb ltqcndbzvb.
- Åckb ds gjlxbcnbkb e;t dct gkj[bt ccskrb b d jnxfzybb gthtikb yf [jhjibt, f abkmnhs dc¸ yt bcxtpf.n, vj;yj yfgbcfnm yf ajhev Google b gjghjcbnm gthtcvjnhtnm cbnefwb. bkb gjvjxm cjdtnjv.
- Åcnm vytybt, xnj gbcfnm gbcmvf d Google vj;yj njkmrj gj-fyukbqcrb.
Ýnj pf,ke;ltybt, pfzdre yf cyznbt cfyrwbq ghtrhfcyj gjqven gj-heccrb.
- Ó pfzdrb d Google juhfybxtyysq j,]¸v pyfrjd. Åckb ds tuj
ghtdsiftnt — pfzdrf yt jnghfdkztncz b dslf¸n ytbpdtcnye. jib,re.
Òj tcnm, dtcm cgbcjr elfk¸yys[ ccskjr ghbkj;bnm yt gjkexbncz,
lf b yt ye;yj 'nj. Ìs juhfybxbdfkbcm crhbyijnfvb bp Ahrefs c lbyfvbrjq
ccskjxyjq vfccs b erfpfybtv j,otuj xbckf cyzns[ b jnrkjytyys[ ccskjr.
- Åcnm ubgjntpf, xnj Google yfexbkcz hfpkbxfnm
rjyrehtynyjcnm d ntvfnbrf[ b c ghbcnhfcnbtv jnyjcbncz r rfxtcnde
ccskjxyjq vfccs d dscjrjrjyrehtyns[ ntvfnbrf[. Òfr;t vj;tn exbnsdfnmcz
bcnjhbz b htgenfwbz ljvtyf. Òj tcnm cfqns, ujlfvb pfregfdibt gkj[bt
ccskrb, «yf gjghfdre» gjqlen vtlktyytt, xtv b[ lj,hjgjhzljxyst rjkktub.
À ntgthm hfp,th¸v ghjwtcc yf rjyrhtnys[ ghbvthf[. Âct cfqns, rjnjhst
vs dsdtkb bp-gjl abkmnhf, vj;yj hfpltkbnm yf «ghjcnst» b «ckj;yst».
Ïhbvths
«Ïhjcnst» ghjtrns
Êkbtyns uheggs À ghb yfxfkt hf,jn yt gthtlfdfkb yfv ljcnegs r cdjbv
vyjujxbcktyysv ccskrfv. Ífqlz edtljvktybt j cfyrwbz[, vs cltkfkb
dsuhepre bp Ahrefs b Linkpad, dct ccskrb c gjljphbntkmys[ cfqnjd pfuyfkb
d Disavow Links b jnghfdbkb d Google gjlhj,ye. byajhvfwb. j njv, xnj
gkj[bt ccskrb elfktys, f cnfhst ,jkmit yt gjllth;bdf.ncz.
Ìtytt xtv xthtp ytltk. cfyrwbb ,skb cyzns.
 ckexft c 'nbvb ghjtrnfvb vs vjukb ltqcndjdfnm ljcnfnjxyj
hflbrfkmyj, nfr rfr e yb[ yt ,skj gjpbwbq yb d ßyltrc, yb d Ãeuk,
nj tcnm vfccjdjt cyznbt ccskjr ybxtuj ,s yb j,heibkj.
«Ñkj;yst» ghjtrns
Ýnj ,skb 2 cfqnf jlyjuj fdnjlbkthf, gjcdzo¸yyst hfpysv vfhrfv
fdnjvj,bktq, b c[tvs hf,jns c ybvb ,skb jxtym gj[j;b. Êjvgfybz,
pfybvfdifzcz ghjldb;tybtv lj yfc, pfregbkf nsczxb ccskjr, d njv xbckt
lfktrj yt cfvs[ rfxtcndtyys[ c SAPE.
 'njv ckexft ghbikjcm ltqcndjdfnm yfvyjuj frrehfnytt.  ghbjhbntnt
lkz ghjldb;tybz cnjzkj elth;fybt b ghbhjcn gjpbwbq d ßyltrct, f vjoyjt
cyznbt ccskjr ytvbyetvj ,s ghbdtkj r b[ gfltyb..
Ïjckt j,yfhe;tybz abkmnhf vs yfxfkb vzurj jnrkjyznm ccskrb, xnj,s
yt yfheibnm gjpbwbb d ßyltrct. Âs,bhfkb zdyj gthtcgfvktyyst fyrjhs,
ccskrb c jxtym ybprjghj,ys[ gkjofljr, bpvtyzkb rjvvthxtcrbt fyrjhs.
 bnjut ,skb cyzns dct fyrjhyst ccskrb, f 'nj 1296 iner c 537 ljvtyjd.
Âctuj 8 pfzdjr d Google, ujl hf,jns, b abkmnh ,sk cyzn!
Ìs cnfhfkbcm yt pkjegjnht,kznm dybvfybtv Google b jnghfdkzkb pfzdrb
yt xfot, xtv hfp d vtczw. Ïjkbnbrf gjbcrjdbrf hfccxbnfyf yf nj, xnj,s
gjckt yjdjcnb j cfyrwbz[ e dfc ,skj dhtvz gjlevfnm, hfcrfznmcz b cltkfnm
ljcnjqye. hf,jne yfl jib,rfvb.
No filter — no cry
 bnjut [jxtncz crfpfnm, xnj ghfrnbxtcrb k.,jq cfqn htfkmyj dsdtcnb
bp-gjl abkmnhf Google, ghb 'njv cj[hfybd gjpbwbb d ßyltrct. Íe f gjckt
ghjdtltybz hf,jn gj dsxbcnrt ccskjxyjq vfccs cnjbn yfghfdbnm dct cdjb
SEO-cbks yf hf,jne yfl cfvbv cfqnjv: pfyznmcz ekexitybtv rjyntynf
b rjynhjktv gjdtltyxtcrb[ afrnjhjd, ,jkmit dybvfybz eltkbnm fyfkbnbrt.
Íj cnjbn dctulf ,snm ujnjdsv r cktle.otve e;tcnjxtyb. cfyrwbq, gjckt
xtuj Google vj;tn j,yfhe;bnm jxthtlye. gjhwb. ytrfxtcndtyys[ ccskjr.
Ìs c eljdjkmcndbtv gjltkbvcz cdjbv jgsnjv cyznbz abkmnhjd Google
d ltnfkz[. Çflfdfqnt djghjcs — gjcnfhftvcz yf dc¸ gjlhj,yj jndtnbnm.
Ólfxb !
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