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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Âs,jh [elj;tcndtyyjq kbnthfnehs – ltkj kbxyjt. Ýrcgthns d j,kfcnb gjbcrjdjuj ghjldb;tybz hfccrfpfkb, rfrbt rybub gjvjuf.n bv d hf,jnt. À gjl,jhre rkfccbrb SEO-kbnthfnehs vs dpzkb yf ct,z.
Åckb vs pf,skb wtyyst rybub, gj;fkeqcnf, yfgbibnt j yb[ d rjvvtynfhbz[. Ñjcnfdbv SEO-,b,kbjntre dvtcnt!
Ïjbcrjdst cbcntvs
ßyltrc.Êybuf
Àdnjh: Ä. Ñjrjkjd-Ìbnhbx
Ãjl dsgecrf: 2014
Êybuf hfccrfpsdftn j njv, rfr ytcrjkmrj ghjuhfvvbcnjd d pfyjityys[
cdbnthf[ cnfkb ljkkfhjdsvb vbkkbjythfvb ,kfujlfhz cdjtve eve, nfkfyne b
cbkt [fhfrnthf. Õhjybrf njuj, rfr vj;yj cjplfnm rjvgfyb. d Ðjccbb c
vbkkbfhlysv j,jhjnjv, bvtz njkmrj nfkfyn, ;tkfybt b dyenhtyy.. cbke.
Google. Ïhjikjt, yfcnjzott, ,eleott
Àdnjh: Ä;fytn Ëfe
Ãjl dsgecrf: 2010
Åuj pyf.n dct. Èv gjkmpe.ncz ghb k.,jq ytj,[jlbvjcnb. Â ytv ghjdjlzn
gjk;bpyb. Îy elbdkztn yjdsvb djpvj;yjcnzvb b gjhj;lftn yjdst pfghjcs. Â
rybut «yfqltncz dct» j Google b tuj cjplfntkz[. Ècnjhbz cjplfybz,
[hjybrf hfpdbnbz, ghbywbgs eghfdktybz jlyjq bp cfvs[ dkbzntkmys[,
bynthtcys[ b vjkjls[ rjvgfybq, bpvtybdib[ vbh.
Ðerjdjlcndj gj jwtyrt rfxtcndf gjbcrf
Ãjl dsgecrf: 2012
Ïthtdjl jabwbfkmyjuj herjdjlcndf gj jwtyrt rfxtcndf gjbcrf Google.
Äjrevtyn cjlth;bn jcyjdyst ghbywbgs b ghbvths jwtyrb rfxtcndf
dt,-cnhfybw b gjbcrf d wtkjv. Êhjvt njuj, d ytv gthtxbcktys yfb,jktt
hfcghjcnhfytyyst ckj;yjcnb, djpybrf.obt ghb jwtyrt cfqnf fctccjhfvb.
SEO
Îgnbvbpfwbz b ghjldb;tybt cfqnf d gjbcrjds[ cbcntvf[
Àdnjhs: È. Àivfyjd, À. Èdfyjd
Ãjl dsgecrf: 2013
Êybuf, cnfdifz ,tcnctkkthjv. Àlhtcjdfyf ntv, rnj yfxbyftn
pfybvfnmcz gjbcrjdjq jgnbvbpfwbtq b botn yfb,jktt ltqcndtyyst vtnjls
htitybz 'njq pflfxb. Òfr;t ,eltn gjktpyf cgtwbfkbcnfv, gjcrjkmre
j,j,oftn j,ibhysq ghfrnbxtcrbq jgsn tt fdnjhjd.
SEMBOOK. Ýywbrkjgtlbz gjbcrjdjuj ghjldb;tybz
Àdnjhs: Í. Íttkjdf, Ê. Øgjhn, À. Ìjhufxtdf, Å. Ôhjkrbyf, Ã. Çfuht,tkmysq
Ãjl dsgecrf: 2014
Èplfybt j gjbcrjdjv vfhrtnbyut, d rjnjhjv frrevekbhjdfys pyfybz, yfrjgktyyst rjvgfybtq Ingate pf 13 ktn hf,jns.
Êjyntrcnyfz htrkfvf
Êjyntrcnyfz htrkfvf d Èynthytnt. Ífcnjkmyfz rybuf htrkfvbcnf
Àdnjhs: À. Áfcjd, Á.À. Îvtkmybwrbq
Ãjl dsgecrf: 2009
 rybut lfy ltnfkmysq fyfkbp Èynthytnf rfr htrkfvyjq gkjoflrb b
gjlhj,yj jgbcfys nt[yjkjubb hf,jns c rjyntrcnyjq htrkfvjq. Ñgtwbfkbcns
rjvgfybb «Átuey» gjlhj,yj hfccrfpsdf.n j, jcj,tyyjcnz[, ltkzncz jgsnjv b
ctrhtnfvb gjdsitybz 'aatrnbdyjcnb htrkfvys[ rfvgfybq.
Êjyntrcnyfz htrkfvf. Îcyjds, ctrhtns, nh.rb
Àdnjhs: À. ßrjdktd, À. ×eghey
Ãjl dsgecrf: 2009
 rybut bpkj;tys vtnjls hf,jns c cbcntvfvb rjyntrcnyjq htrkfvs
(ßyltrc.Äbhtrn, Google AdWords, Átuey), jcj,tyyjcnb dtltybz htrkfvys[
rfvgfybq d gjbcrjds[ cbcntvf[, jgbcfys vtnjlbrb ntcnbhjdfybz
'aatrnbdyjcnb dkj;tybq d rjyntrcnye. htrkfve. Äfys htrjvtylfwbb gj
gjbcre b fyfkbpe rk.xtds[ ckjd, cjcnfdktyb. htrkfvys[ j,]zdktybq b
wtktds[ cnhfybw.
Àyfkbnbrf
Ât,-fyfkbnbrf 2.0 yf ghfrnbrt. Òjyrjcnb b kexibt vtnjlbrb
Àdnjh: Àdbyfi Êjibr
Ãjl dsgecrf: 2011
Ëblth d j,kfcnb dt,-fyfkbnbrb Àdbyfi Êjibr ghtlcnfdkztn gkfnajhve,
rjnjhfz ceotcndtyyj hfcibhztn byntkktrnefkmyst djpvj;yjcnb jhufybpfwbq b
cgjcj,cndetn b[ hjcne. Àdnjh j,]zcyztn, rfr bpvthznm, fyfkbpbhjdfnm b
hf,jnfnm c cjdhtvtyysvb nt[yjkjubzvb b nhtylfvb, drk.xfz cjwbfkmyst
vtlbf, dbltj, vj,bkmyst chtlcndf b jhbtynbhjdfyysq yf gjkmpjdfntktq
lbpfqy.
Ât,-fyfkbnbrf. Îcyjds, nh.rb, ctrhtns
Àdnjhs: À. ßrjdktd, À. Äjd;brjd
Ãjl dsgecrf: 2010
 rybut hfccvjnhtys afrnjhs, jghtltkz.obt 'aatrnbdyjcnm gjbcrjdjq
jgnbvbpfwbb, rjyntrcnyjq htrkfvs, ,fyythyjq htrkfvs, gfhnythcrb[
ghjuhfvv b jakfqyjds[ htrkfvys[ rfvgfybq. Äfys ghfrnbxtcrbt htrjvtylfwbb
gj hf,jnt c cbcntvfvb dt,-fyfkbnbrb, gjgekzhysvb d Ðeytnt (Google
Analytics, ßyltrc.Ìtnhbrf b lh.) b yf gthcgtrnbde (AdWatcher, ClickTale b
lh.).
Google Analytics 2.0. Àyfkbp dt,-cfqnjd
Àdnjhs: Ä. Ëtlajhl, Ì. Òfqkth
Ãjl dsgecrf: 2008
Ötkm rybub – j,]zcybnm jcyjdyst gjyznbz fyfkbnbrb, gjrfpfnm, rfr
yfcnhjbnm cthdbc Google Analytics, ds,bhfnm wtkb b abkmnhs,
bynthghtnbhjdfnm jnxtns b uhfabrb Google Analytics, bcgjkmpjdfnm 'ne
byajhvfwb. lkz ekexitybz 'aatrnbdyjcnb dt,-cfqnf. Â rybut cjlth;bncz
nfr;t ,jktt ckj;yfz byajhvfwbz gj nfrbv ntvfv, rfr ecnfyjdrf abkmnhjd b
wtktq, jnckt;bdfybt gjrfpfntktq 'ktrnhjyyjq njhujdkb, ntjhbz fyfkbnbrb.
Îcdtotys djghjcs byntuhfwbb Google Analytics c AdWords.
Þpf,bkbnb
Ïjdsitybt 'aatrnbdyjcnb bynthytn-htrkfvs. Îgnbvbpfwbz wtktds[ cnhfybw lkz ekexitybz rjydthcbb
Àdnjh: Òbv Ýi
Ãjl dsgecrf: 2011
Êybuf j rjydthcbb, d rjnjhjq hfccrfpfyj, rfr ghtdhfnbnm wtktdst
cnhfybws d kf,jhfnjhb., rjnjhfz gjvj;tn epyfnm, yf xnj yf cfvjv ltkt
htfubhe.n gjctnbntkb.
Êjydthcbz cfqnf. Ïhtdhfoftv gjctnbntktq d gjregfntktq
Àdnjh: Áty Õfyn
Ãjl dsgecrf: 2012
Èplfybt cjcnjbn bp lde[ xfcntq. Â gthdjq xfcnb fdnjh ghtlkfuftn
vtnjls (drk.xfz jcyjds .pf,bkbnb b gjbcrjdjq jgnbvbpfwbb), rjnjhst
gjvjuen gjdscbnm gjctoftvjcnm cfqnf. Ânjhfz xfcnm rybub gjcdzotyf
nt[ybrfv, rjnjhst gjpdjkzn elth;fnm dybvfybt gjctnbntktq b ghtdhfnbnm b[
d rkbtynjd bkb gjcnjzyys[ gjkmpjdfntktq. Èplfybt cjlth;bn cjnyb cjdtnjd
b gjlcrfpjr, f nfr;t ytcrjkmrj gjlhj,ys[ rtqcjd gj jgnbvbpfwbb
jnltkmys[ dt,-cnhfybw.
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