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dfc ,sdfkj, xnj ds dc. leie dkj;bkb d A/B-ntcnbhjdfybt, f jyj ghjdfkbkjcm? wtybnm gjntywbfk ntcnf b ghtlcrfpfnm tuj gjktpyjcnm gjvj;tn gjdtltyxtcrfz gcb[jkjubz, f c cthdbcfvb nbgf Visual Website Optimizer ghjdtcnb cfv 'rcgthbvtyn yt cjcnfdbn nhelf.

ctuj gznm gcb[jkjubxtcrb[ pfrjyjd gjvjuen dfv yfqnb yfb,jktt elfxyst htfkbpfwbb lkz edtkbxtybz rjydthcbb cfqnf, f ghbvths bp ghfrnbrb 20 rjvgfybq gjrf;en, xnj 'nj ltqcndbntkmyj hf,jnftn.   

1. frjy cjlth;fntkmyjcnb

lby bp wtynhfkmys[ ghbywbgjd utinfkmngcb[jkjubb frjy ghtuyfynyjcnb (Prägnanz), bkb frjy cjlth;fntkmyjcnb. jukfcyj tve, vs cnhtvbvcz r djcghbznb. ,jktt ghjcns[ b cbvvtnhbxys[ ajhv, yfi vjpu ghtlgjxbnftn gjyznyjcnm b jhufybpjdfyyjcnm b bp,tuftn ckj;ys[ bltq b lbpfqyf. ycnbyrnbdyj vs pyftv, xnj ghjcnst dtob d vtymitq cntgtyb vjuen ghtgjlytcnb yfv ytghbznyst c.hghbps, gj'njve vs d e;fct jn gthtxyz eckjdbq j,cke;bdfybz rhtlbnyjq rfhns b k.,bv ghjcne. gjkbnbre djpdhfnjd.

fr cktljdfybt 'njve pfrjye gjvjuftn gjdscbnm rjydthcb.? 

hbvth 1: The Sims 3 (+128%)

tcvjnhz yf cnfnec jlyjq bp cfvs[ ecgtiys[ buhjds[ ahfyibp, ghjbpdjlbntkb The Sims 3 ghjljk;fkb bcrfnm dfhbfyns lkz edtkbxtybz rjydthcbb.

hbubyfkmysq lbpfqy ukfdyjq cnhfybws cfqnf cjlth;fk 4 ghbpsdf r ltqcndb.:

1) pfhtubcnhbhjdfnmcz (bkb djqnb);

2) yfqnb vfufpby;

3) ghjxtcnm gjcktlybt yjdjcnb;

4) gjkexbnm xnj-kb,j ,tcgkfnyj. 

nj,s ekexibnm gjrfpfntkb, jyb ghjntcnbhjdfkb 6 yjds[ dfhbfwbq, rf;lfz bp rjnjhs[ cjlth;fkf jlye CTA-ryjgre. 

szcybkjcm, xnj rf;lfz htfkbpfwbz gjdsifkf rjydthcb. gj rhfqytq vtht yf 43%, yj kexibv jrfpfkcz dfhbfyn D, ghtlkfuf.obq gjckt htubcnhfwbb gjkexbnm ,tcgkfnysq ujhjl.

ckb e dfc tcnm ltcznrb elbdbntkmys[ ghtlkj;tybq, gjplhfdkztv! j yt pfrblsdfqnt bvb dfib[ gjntywbfkmys[ rkbtynjd chfpe, ds,thbnt cfvjt vjoyjt. 

hbvth 2: Device Magic (+35%)

B2B rjvgfybb Device Magic, cgtwbfkbpbhe.otqcz yf vj,bkmyjq ghjbpdjlbntkmyjcnb, ,skf rhfcbdfz ukfdyfz cnhfybwf, yf rjnjhjq hfpvtcnbkb juhjvyjt rjkbxtcndj cgbcrjd, jgwbq lkz jhufybpfwbq b hfphf,jnxbrjd, f nfr;t dbltj j njv, rfr dct hf,jnftn.

,tcgjrjbdibcm ntv, xnj 'nj ckbirjv ckj;yj lkz djcghbznbz, jyb htibkb gjghj,jdfnm ,jktt ghjcnjq dfhbfyn ,tp dbltj, cgbcrjd b lf;t hfpltktybz lkz jhufybpfwbq b hfphf,jnxbrjd. tcnbhetvsq dfhbfyn cjlth;fk njkmrj rhfnrjt jgbcfybt b rfhectkm c bpj,hf;tybzvb.

jctnbntkzv cnfkj ktuxt hfpj,hfnmcz d ghjlernt d yjdjv lbpfqyt, b rkbrf,tkmyjcnm ryjgrb htubcnhfwbb djphjckf yf 35%. 

hbvth 3: Highrise (+37,5%)

nj,s edtkbxbnm rjydthcb. e gjgekzhyjq Highrise CRM, rjvgfybz 37signals dytckf yf cnhfybwe ytcrjkmrj rfhlbyfkmys[ bpvtytybq. 

hbubyfkmysq lbpfqy (cktdf) cjlth;bn ,jkmijt rjkbxtcndj bpj,hf;tybq, cnhtkjr b pfujkjdrjd, dybvfybt gjctnbntkz ghbdktrf.n 12 hfpys[ ,kjrjd jlyjdhtvtyyj. nj dct njkmrj eckj;yztn. yjdjv lbpfqyt pfujkjdjr ghbdktrftn dybvfybt, f tlbycndtyyfz cnhtkrf dtltn gjctnbntkz r xntyb. bynthtcyjq byajhvfwbb. ct ghjcnj.

,ktuxbnt pflfxe gjctnbntkzv cfqnf, hfphf,jnfqnt cnhfybwe c gjyznyjq bthfh[btq. lyf wtktdfz cnhfybwf jlyj ltqcndbt. 

hbvth 4: Daily Burn (+20,45%)

f ukfdyjq cnhfybwt cfqnf Daily Burn (hfytt Gyminee), cthdbcf dbltjhjkbrjd c nhtybhjdrfvb jn kexib[ bycnhernjhjd, hfpvtofkbcm crhbyijns, jgbcfybt aeyrwbjyfkf b lf;t cxtnxbr rfkjhbq. tibd ghjdtcnb htlbpfqy, cjplfntkb cthdbcf gjikb gj ghjcnjve genb b elfkbkb xfcnm rjyntynf cnhfybws.

gecnz gfhe ntcnjd, jyb e,hfkb ,kjr c gjcnfvb d ,kjut, cxtnxbr rfkjhbq b hfcibhtyysq aenth, gjcntgtyyj cajrecbhjdfd cnhfybwe yf tlbycndtyyjv df;yjv 'ktvtynt ryjgrt htubcnhfwbb. ,f cgkbn-ntcnf gjrfpfkb edtkbxtybt rjydthcbb d chtlytv yf 20,45%.

rfrbt 'ktvtyns jndktrf.n gjctnbntkz jn ukfdyjq wtkb yf dfitv cfqnt? 

hbvth 5: DesignBoost (+13%)

DesignBoost (ghbkj;tybt lkz j,extybz lbpfqye) yfxfkb c ntcnbhjdfybz rjhjnrjq dthcbb cnhfybws. ,sxyj jyb 'aatrnbdytt ghb ghjldb;tybb ,tcgkfnys[ ghbkj;tybq. ,hfnbnt dybvfybt yf ckjdj j,sxyj. tcvjnhz yf nj, xnj tcnm j,obt ghbywbgs, nfrbt rfr ghjcnjq lbpfqy, dfhmbhjdfybt lkbys cnhfybws b ghbpsdjd r ltqcndb., jyb gj-hfpyjve hf,jnf.n yf hfpys[ cfqnf[ b c hfpyjq felbnjhbtq, gj'njve ,tp ntcnjd yt j,jqnbcm.

fr b ghtlgjkfufkjcm, rjhjnrfz cnhfybwf gjdscbkf rjydthcb. yf 13%. j djn xnj bynthtcyj: ghb ukj,fkmys[ bpvtytybz[, nfrb[ rfr elfktybt ,jkmitq xfcnb rjyntynf wtktdjq cnhfybws, ds yt vj;tnt ghbgbcsdfnm gjkextyysq htpekmnfn dkbzyb. jlyjuj afrnjhf. ckexft c DesignBoost cnhfybwf cnfkf rjhjxt, yj lkz 'njuj ,skb elfktys xtndthnsq pfujkjdjr (fr hf,jnftn rehc?), chfdybntkmyfz lbfuhfvvf b nhtnmt bpj,hf;tybt ghjlernf.

frhjbpvtytybz vjuen ghbytcnb juhjvyst htpekmnfns, yj vbrhjbpvtytybz lflen dfv ,jkmit byajhvfwbb. 

2. frjy ghjikjuj jgsnf

fr;t bpdtcnty rfr rjywtgwbz vtynfkmys[ vjltktq. jukfcyj tve, yfi ghtlsleobq jgsn dkbztn yf djcghbznbt ntreotq cbnefwbb.

njn pfrjy ckj;ytt jcnfkmys[ gj ldev ghbxbyfv. j-gthds[, jgsn 'nj kbxyjt, nj, xnj gjdkbzkj yf jlyjuj, vj;tn cjdctv yt pfnhjyenm lheujuj. j-dnjhs[, jgsn ghjikjuj yt nfr cbkmyj dkbztn yf djcghbznbt, rfr lheubt gcb[jkjubxtcrbt pfrjys, gj'njve tuj ltqcndbt kturj ybdtkbhjdfnm. lyfrj 'nj yt rfcftncz ghjikjuj jgsnf, ,kfujlfhz rjnjhjve, yfghbvth, cajhvbhjdfkjcm gjybvfybt, xnj yf cnekt cblzn. 

hbvth 6: Fab.com (+49%)

kz rhegyjuj bynthytn-vfufpbyf Fab.com ,skj df;yj lj,bnmcz lf;t yt,jkmijuj edtkbxtybz xbckf rkbrjd gj ryjgrt j,fdbnm d rjhpbye. thcbz c edtkbxbdftvsv bpj,hf;tybtv njdfhf b rhfcbdjq brjyrjq yf ryjgrt ,skf [jhjitq, yj dctulf tcnm, xnj ekexibnm.

ntcnbhetvs[ dfhbfynf[ bpvtytybz ghtnthgtkb ldf 'ktvtynf:

- yfbvtyjdfybt ghjbpdjlbntkz (by Blu Dot x Fab, by Qualy);

- ghbpsd r ltqcndb. (j,fdbnm d rjhpbye, +jhpbyf).  

thdsq dfhbfyn ghbytc pyfxbntkmysq htpekmnfn jgbcfybt b ryjgrf c ntrcnjv j,fdbnm d rjhpbye edtkbxbkb rkbrf,tkmyjcnm yf 49%. njhjq dfhbfyn c ljgjkybntkmysv jgbcfybtv b ckturf vjlbabwbhjdfyysv ghbpsdjv r ltqcndb. edtkbxbk rjydthcb. yf 15%. rhjvyj, yj cnfnbcnbxtcrb pyfxbvj.

nj vjukj dspdfnm nfrjq pyfxbntkmysq hjcn? ct ghjcnj: vbkfz b gjyznyfz brjyrf rjhpbys ddjlbn d pf,ke;ltybt. cyjdsdfzcm yf vyjujktnytv jgsnt jykfqy-ijgbyuf, vs j;blftv, xnj yf ryjgrt jajhvktybz pfrfpf ,eltn yfgbcfyj j,fdbnm d rjhpbye (gjcvjnhbnt yf Amazon). nrfp jn 'njq vtynfkmyjq vjltkb vj;tn ,snm hfcwtyty rfr ghjhsd d lbpfqyt, f vj;tn jngeuyenm gjntywbfkmyjuj gjregfntkz.

jvybnt, xnj dfib rkbtyns yt tabula rasa. 

hbvth 7: TycoonU (+130%)

TycoonU, gkfnajhvf, ghtlkfuf.ofz lbcnfywbjyyst rehcs lkz bydtcnjhjd, cnjkryekfcm c ntv, xnj 80% gjntywbfkmys[ rkbtynjd e[jlbkb yf 'nfgt jajhvktybz gjregrb rehcf. nj ljdjkmyj ,jkmijt rjkbxtcndj, gj'njve ,skj htityj ghjdtcnb htlbpfqy ajhvs gjregrb.

nj chfpe ,hjcftncz d ukfpf? c[jlysq dfhbfyn gj[j; yf ajhve Google, f htlbpfqy dsukzlbn rfr ghbdsxyfz cnhfybwf jajhvktybz pfrfpf. julf k.lb dblzn fyrtne, jyb hfcwtybdf.n cthdbc rfr yt,tpjgfcysq b ytghjatccbjyfkmysq.

jdfz dthcbz pfgecrftn vyj;tcndj nhbuuthjd ckj;bditqcz vtynfkmyjq vjltkb:

- cnjk,tw cghfdf (ybdtkbhetn c[jlcndj c fyrtnjq);

- pyfxrb ,tpjgfcyjcnb (gjdsif.n ljdthbt);

- jykfqy-gjvjoybr (jndtxftn yf djpybrf.obt djghjcs);

- yjvth ntktajyf (gjdsiftn ljdthbt b gjvjuftn htifnm djghjcs).

frbv j,hfpjv, lbpfqy d wtkjv b jnltkmyst 'ktvtyns (yfghbvth, bpj,hf;tybz rhtlbnys[ rfhn b xtr,jrc c ghfdbkfvb bcgjkmpjdfybz) fgtkkbhe.n r ghjikjve jgsne, f McAfee badge b frrhtlbnfwbz BBB (Better Business Bureau) gjdsif.n ljdthbt. 

hbvth 8: AMD (+3600%)

hjbpdjlbntkm rjvgm.nthyjq 'ktrnhjybrb AMD bcgjkmpetn cfqn yt lkz ghjlf;, f lkz htrkfvs b gjllth;rb rkbtynjd, gj'njve jcyjdyjq pflfxtq cnfkj edtkbxtybt rjkbxtcndf hfcifhbdfybq d cjwbfkmyst ctnb pf cxtn gthtvtotybz ryjgjr b bpvtytybz b[ dblf. gsnysq gjkmpjdfntkm j;blftn yfqnb cjwryjgrb d rjyrhtnyjv vtcnt. fghbvth, ds c vtymitq dthjznyjcnm. djcgjkmpetntcm ryjgrfvb d aentht gj chfdytyb. c ryjgrfvb, hfcgjkj;tyysvb c,jre. 

nj,s yfqnb jgnbvfkmysq dfhbfyn, d AMD bcgsnfkb hfpyst dfhbfyns. xfcnyjcnb, bccktljdfkjcm yfb,jktt elfxyjt hfcgjkj;tybt (cktdf, cghfdf, cybpe) b hfpvth brjyjr. 

bnjut kexitq cnfkf dthcbz, d rjnjhjq cktdf hfpvtofkbcm rhegyst brjyrb jyf gjdscbkf rjydthcb. d 37 hfp gj chfdytyb. c jhbubyfkmyjq rjyabuehfwbtq, rjulf ryjgrb hfcifhbdfybz yf[jlbkbcm d aentht.

fr nfrjt ytpyfxbntkmyjt bpvtytybt ghbdtkj r nfrjve ytdthjznyjve htpekmnfne? j-gthds[, jyj ,jkmit cjjndtncndetn j;blfybzv gjkmpjdfntktq, gjcrjkmre vyjubt cfqns bcgjkmpe.n gj[j;bq dfhbfyn (yfghbvth, gkfuby Digg Digg lkz WordPress). j-dnjhs[, nfrjt hfpvtotybt ltkftn ryjgrb pfvtnytt. yjubt yt ghjrhexbdf.n cnhfybwe yfcnjkmrj, xnj,s yfqnb ryjgrb, cghznfyyst d aentht. -nhtnmb[, hfpvtotybt ryjgjr cktdf cjjndtncndetn ntjhbb, xnj dpukzl gjkmpjdfntkz jgbcsdftn nhftrnjhb., gj ajhvt yfgjvbyf.oe. kfnbycre. ,erde F (rjytxyj ;t, tckb dfib gjkmpjdfntkb xbnf.n cktdf yfghfdj). 

hbvth 9: Veeam Software (+161%)

nj tckb ,s ,skj djpvj;yj gjdscbnm rjydthcb., bpvtybd dctuj ldf ckjdf?

jvgfybz Veeam Software yfxfkf c bpextybz cdjb[ gjkmpjdfntktq b jhufybpjdfkb jghjc, xnj,s dszcybnm, rfrjq byajhvfwbb yt [dfnftn yf wtktdjq cnhfybwt. szcybkjcm, xnj yt [dfnfkj hfcxtnf cnjbvjcnb. 

j gjlj;lbnt! Veeam e;t hfpvtcnbkb ccskre fccxbnfnm rdjne (Request a quote), gjxtve gjkmpjdfntkb cghfibdf.n hfcxtn cnjbvjcnb? nj,s ujdjhbnm c gjntywbfkmysvb rkbtynfvb yf jlyjv zpsrt, Veeam Software pfvtybkb ahfpe fccxbnfnm rdjne (request a quote) yf fccxbnfnm cnjbvjcnm (request pricing) b bpvthbkb htpekmnfns.

pvtybd dctuj jlye ahfpe, Veeeam gjdscbkb CTR yf 161%!

frjdj yfexyjt j,jcyjdfybt ckexbditujcz? fib rkbtyns yt zdkz.ncz xbcnsv kbcnjv, e yb[ tcnm rjyrhtnyst djghjcs b gjnht,yjcnb. t, rnj [jxtn epyfnm j dfitq rjvgfybb, ,elen bcrfnm ahfpe yfc / rjvgfybb, nt, rnj [jnzn c dfvb cdzpfnmcz, ,elen bcrfnm email d aentht bkb cdth[e. htnmb pf[jnzn pfhtubcnhbhjdfnmcz jyb ,elen bcrfnm ckjdf htubcnhfwbz bkb cnjbvjcnm.

fr ;t, rfr d cfvs[ vjoys[ ,jtds[ bcreccndf[ ghbtvs yfb,jktt ghjcnst, vyjubt ecgtiyst ntcns yt ,elen rfcfnmcz ckj;ys[ ghtj,hfpjdfybq yf cfqnt. gbhfzcm yf bccktljdfybz b gjdtltyxtcre. gcb[jkjub., ds edtkbxbnt rjydthcb. pf cxtn ytpyfxbntkmys[ bpvtytybq. 

3. frjy dsujls

kkbjn verkth (LinkedIn b Wealthfront) jlyf;ls crfpfk, xnj hjcn vj;yj cnbvekbhjdfnm ghb gjvjob nht[ hsxfujd:

1) edtkbxtybt j[dfnf;

2) evtymitybt nhtybz, xnj j,ktuxbn dsgjkytybt wtktdjuj ltqcndbz;

3) ecbktybt cnbvekf gjkexbnm ,jkmie. dsujle.

frjy dsujls rfcftncz lde[ gjcktlyb[ geyrnjd. fit gjdtltybt pfdbcbn jn cjjnyjitybz gjkmps jn ltqcndbz (crfxfnm 'ktrnhjyye. rybue) b ghtlgjkfuftvs[ pfnhfn yf tuj cjdthitybt (jcnfdbnm email). vtyyj gj'njve k.lb c eljdjkmcndbtv jcnfdzn flhtc 'ktrnhjyyjq gjxns, xnj,s gjkexbnm gjktpye. rybue, yj dhzl kb cnfyen pfgjkyznm vyjujcnhfybxye. fyrtne, xnj,s gjkexbnm ne ;t rybue.

fr ghbywbg dsujls hf,jnftn d dt,-lbpfqyt? 

hbvth 10: abwbfkmysq vfufpby kbvgbfls-2010 d fyredtht (+21,8%)

67% gjctnbntktq bynthytn-vfufpbyjd yt pfdthif.n gjregre, b jabwbfkmysq vfufpby kbvgbfls d fyredtht yt ,sk bcrk.xtybtv. skj htityj cajrecbhjdfnmcz yf dnjhjq njxrt hjcnf cyb;tybb pfnhelytybq.

pyfxfkmyj ghjwtcc jajhvktybz gjregrb hfcnzubdfkcz yf 4 cnhfybws: djqnb / pfhtubcnhbhjdfnmcz, byajhvfwbz j ljcnfdrt, gkfnt;yfz byajhvfwbz b gjlndth;ltybt. jdsq dfhbfyn cjlth;fk jlye cnhfybwe lkz gjregrb, f cktle.ofz pf ytq cnhfybwf ghbpsdfkf cjplfnm frrfeyn.

,f dfhbfynf ghtlgjkfuf.n erfpfybt jlbyfrjdjq gkfnt;yjq byajhvfwbb b flhtcf ljcnfdrb, yj hfpvtotybt dctuj 'njuj yf jlyjq cnhfybwt cjrhfnbkj nhtybt. s vj;tnt djphfpbnm, xnj 'nj yt nfr, nfr rfr j,]tv gjktq lkz pfgjkytybz yt bpvtybkcz, yj gcb[jkjubxtcrjt nhtybt chjlyb abpbxtcrjve, b htpekmnfns 'nj jnhf;f.n.

ljgjkytybt ifu cjplfybz frrfeynf ,sk gthtvtoty d rjytw ghjwtccf jajhvktybz gjregrb. nj edtkbxbkj rjkbxtcndj gjregjr, gjnjve xnj ifu cjplfybz frrfeynf yt jndktrftn jn ukfdyjuj, b rjkbxtcndj cjplfyys[ extnys[ pfgbctq, nfr rfr dcz ytj,[jlbvfz byajhvfwbz pfgjkyzkfcm d ghjwtcct gjregrb b nht,jdfkcz jlby rkbr.

cjdjregyjcnb 'nb bpvtytybz gjvjukb gjdscbnm rjydthcb. yf 21,8%, e,hfd kbiybt ghtgzncndbz b ntv cfvsv ekexibd cjjnyjitybt pfnhfns/gjkmpf. 

hbvth 11: Meebox (+121%)

htlvtnjv vyjub[ A/B-ntcnjd j,sxyj zdkz.ncz ryjgrb, yfgjkytybt, lbpfqy, yj xnj ds crf;tnt j cgkbn-ntcnbhjdfybb ,bpytc-vjltkb?

Meebox, [jcnbyu-ghjdfqlth bp fybb, htibkb ghjdtcnb htdbpb. cnhernehs wtyjj,hfpjdfybz b cnfkb ghtljcnfdkznm juhjvyst crblrb (lj 40%) lkz gjkmpjdfntktq, rjnjhst jajhvbkb ldf ujlf bcgjkmpjdfybz.

fhbfyns cj crblrjq gjdscbkb ghb,skm yf 112% (yf 51% edtkbxbkcz gjrfpfntkm rjydthcbb, yf 46% edtkbxbkcz chtlybq xtr).

jxtve 'nj chf,jnfkj? rblrf cyb;ftn hbcr, rjnjhsq ,thtn yf ct,z rkbtyn, cjdthifz gjregre, xnj gjlxthrbdftn dsujlyjcnm cjnhelybxtcndf. njve ;t ktuxt cnbvekbhjdfnm ntreotuj rkbtynf regbnm ,jkmit, xtv e,tlbnm yjdjuj cjdthibnm gthde. gjregre. 

hbvth 12: Soocial (+28%)

Soocial, rjvgfybz gj eghfdktyb. rjynfrnfvb, ghbdktrfkf vyjuj yjds[ rkbtynjd ,kfujlfhz ,jkmijq ryjgrt htubcnhfwbb yf ukfdyjq cnhfybwt.

fr rfr ekexitybz d dth[ytq xfcnb djhjyrb ghjlf; [jhjib njkmrj lkz yfxbyf.otq cdjq genm rjvgfybb, ,skj htityj gjvtyznm ryjgre htubcnhfwbb. gthdjyfxfkmyjq dthcbb ,skf ,jkmifz ryjgrf fhtubcnhbhjdfnmcz ctqxfc!. yjdjv dfhbfynt ntrcn yf ryjgrt yt bpvtybkcz, f hzljv gjzdbkfcm yflgbcm tcgkfnyj!.

rfpfd yf ghtbveotcndj, 'nj ckjdj edtkbxbkj CTR yf 28%.

tcgkfnyj cbkmyjt ckjdj, yj bvtqnt d dble ldt dtob:

1) tckb njdfh yf cfvjv ltkt yt,tcgkfnysq (bkb yt cjdctv), ds gjkexbnt hfpjxfhjdfyys[ rkbtynjd;

2) ,tcgkfnysq xfcnj gjlhfpevtdftn ltitdsq. ckb dfit ghtlkj;tybt cnhjbncz djrheu rfxtcndf, ckjdj ,tcgkfnysq vj;tn ghbdktxm yt nt[ gjregfntktq, rjnjhst dfv ye;ys. 

hbvth 13: Expedia (+ $12M)

nehbcnbxtcrjq rjvgfybb Expedia dszcybkb, xnj lf;t ytj,zpfntkmyjt gjkt vj;tn cnfnm ghtgzncndbtv yf genb gjctnbntkz cfqnf r cjdthityb. wtktdjuj ltqcndbz.

2010 Expedia ghjntcnbhjdfkb ldf dfhbfynf pfgjkytybz gkfnt;yjuj flhtcf. c[jlybr ghtlgjkfufk ddjl bvtyb gjkmpjdfntkz b flhtcf, f nfr;t ytj,zpfntkmyjt gjkt ddjlf yfpdfybz rjvgfybb. yjdjv dfhbfynt ybrfrb[ ljgjkybntkmys[ gjktq yt ,skj, njkmrj bvz b flhtc. 

nj ghjcnjt bpvtytybt edtkbxbkj ghb,skm yf 12 vky. ljkkfhjd. fr?

tcvjnhz yf nj, xnj gjkt ,skj ytj,zpfntkmysv, ajhvf d wtkjv dsukzltkf lkbyytt, gjkmpjdfntk. ghb[jlbkjcm dxbnsdfnmcz b levfnm, pfgjkyznm kb. fr;t vyjubt yt ghbdsrkb dbltnm gjkt fpdfybt rjvgfybb ghb pfgjkytybb gkfnt;yjuj flhtcf, 'nj hfc[jlbkjcm c vtynfkmyjq vjltkm. b dspsdfkj tot ,jkmitt cjghjnbdktybt.  

4. frjy bnncf

htvz pfuheprb cnhfybws pyfxbntkmyj dkbztn yf rjydthcb., f xnj d jnyjitybb dhtvtyb, nht,e.otujcz lkz pfdthitybz ltqcndbz?

jukfcyj pfrjye bnncf, dhtvz, pfnhfxbdftvjt yf nj, xnj,s ghbdtcnb rehcjh d ye;ye. j,kfcnm (yfghbvth, r ryjgrt htubcnhfwbb), cdzpfyj c hfccnjzybtv lj wtkb b tt hfpvthjv. j;yj pyfxbntkmyj edtkbxbnm CTR, tckb edtkbxbnm hfpvth ryjgrb (bvtyyj ryjgrb, f yt ntrcnf yf ytq) b hfpvtcnbnm tt ytlfktrj jn ghtlgjkfuftvjuj vtcnjhfcgjkj;tybz erfpfntkz vsib (tckb ajhvf hfp,bnf yf ytcrjkmrj cnhfybw, ryjgrb ye;yj hfpvtcnbnm yf jlyjv vtcnt, xnj,s vbybvbpbhjdfnm ldb;tybz vsim.). thyj b j,hfnyjt: vj;yj cybpbnm ghjwtyn cjdthitybz yt;tkfntkmys[ ltqcndbq, hfpvtcnbd vfktymre. ryjgre bkb ccskre yf hfccnjzybb jn bc[jlyjuj gjkj;tybz rehcjhf (d yb;ytq xfcnb cnhfybws).

fghbvth, WordPress cktletn pfrjye bnncf: xfcnst ltqcndbz, nfrbt rfr ge,kbrfwbz, j,jpyfxtys rhegysvb ryjgrfvb, vtytt xfcnst ltqcndbz, yfghbvth, gthtvtotybt d rjhpbye, j,jpyfxtys ntrcnjdsvb ccskrfvb. 

hbvth 14: Hyundai (+62%)

jvgfybz Hyundai pfgecnbkf cfqn, xnj,s ghbukfcbnm gjkmpjdfntktq yf ntcn-lhfqd b hfcghjcnhfyznm ,erktns d blthkfylf[, yj yt gjkexbkf ;tkftvjuj htpekmnfnf.

nj,s bcghfdbnm cbnefwb., vfhrtnjkjub Hyundai dytckb cktle.obt bpvtytybz:

1) hfpvtcnbkb SEO-ntrcns;

2) edtkbxbkb hfpvth bpj,hf;tybq;

3) lj,fdbkb ldt ,jkmibt CTA-ryjgrb.

j 'njuj gjctnbntkb cfqnf vjukb pfgbcfnmcz yf ntcn-lhfqd bkb crfxfnm ,erktn (cjdthibnm ldf wtktds[ ltqcndbz), djcgjkmpjdfdibcm vfktymrjq ntrcnjdjq ccskrjq d vty. cktdf. ntcnbhetvjv dfhbfynt yf gthdjv 'rhfyt ,skb hfpvtotys ldt ,jkmibt ryjgrb.

cjdjregyjcnb 'nb bpvtytybz gjdscbkb CTR yf 208%, f rjkbxtcndj pfgbctq yf ntcn-lhfqd b crfxbdfybq ,hji.hs yf 62%.

nj ghbvth ghfdbkmyjuj vyjujvthyjuj cgkbn-ntcnbhjdfybz. vtcnj njuj, xnj,s dytcnb nhb bpvtytybz b uflfnm, xnj ;t gjdkbzkj yf gjdsitybt rjydthcbb, d Hyundai cjplfkb djctvm dfhbfynjd, d rjnjhs[ ,skj hfpyjt rjkbxtcndj bpvtytybq. bnjut dfhbfyn, d rjnjhjv chfpe ghbcencndjdfkb nhb yjdjddtltybz, ghbytc yfb,jkmie. rjydthcb.. 

hbvth 15: htlds,jhyfz rfvgfybz fhfrf ,fvs 2012 (-22% jnrfpjd jn hfccskrb)

thtl ghtpbltyncrbvb ds,jhfvb d 2012 ujle email-rfvgfybz ,fvs ghbdktrkf gj;thndjdfybz d hfpvtht 500 vky ljkkfhjd. jvfylf ghjtrnf jgnbvbpbhjdfkf dct, xnj vj;yj. jlyjv bp ntcnjd htibkb ghjdthbnm dfhbfyns ccskrb lkz jngbcrb.

pyfxfkmyj gjrfpfntkm jngbcjr ,sk gjhfpbntkmyj ybprbv (195 xtkjdtr bp 578 994 gjkexfntktq), yj gjckt njuj, rfr ccskrf yf jngbcre cnfkf vtytt pfvtnyf (pltcm dvtcnj ngbcfnmcz), rjkbxtcndj jnrfpjd jn hfccskrb cybpbkjcm yf 22%.

fhzle c pfrjyjv bnncf yjdsq dfhbfyn nfr;t cjjndtncndetn pfrjye, j,hfnyjve pfrjye ghjikjuj jgsnf. julf vs botv ccskre, xnj,s jngbcfnmcz jn hfccskrb, vs fdnjvfnbxtcrb botv ckjdj jngbcfnmcz. fvtyf ghbdsxyjq ajhvekbhjdrb yf ckb ds ,jkmit yt [jnbnt gjkexfnm lfyyst cjj,otybz, rkbrybnt pltcm eckj;ybkf pflfxe. 

hbvth 16: SAP (+32,5%)

hjbpdjlbntkm ghjuhfvvyjuj j,tcgtxtybz SAP pflfkcz wtkm. gjdscbnm rjkbxtcndj crfxbdfybq b[ ghjuhfvvyjuj ghjlernf Crystal Reports. thdjyfxfkmyj cnhfybwf dsukzltkf rfr yf j,sxyjv rjhgjhfnbdyjv cfqnt ljdjkmyj ajhvfkmyj c ,jkmibv rjkbxtcndjv ntrcnf, f ccskrf yf crfxbdfybt ,skf ntrcnjdjq.

SAP ghjntcnbhjdfkb ytcrjkmrj dfhbfynjd, rjnjhst cjjndtncndjdfkb kexibv ghfrnbrfv b jndtxfkb nht,jdfybzv rjhgjhfnbdyjuj ,htylbyuf.

yfb,jktt 'aatrnbdyjv dfhbfynt ,skb e,hfys jndktrf.obt 'ktvtyns, lj,fdkty dnjhjq ghbpsd r ltqcndb. dybpe cnhfybws, yj jlyj yjdjddtltybt jcj,tyyj ,hjcfkjcm d ukfpf: ryjgrf crfxbdfybz dsltkzkfcm yf ajyt jcnfkmyjuj rjyntynf. tgthm crfxfnm cjan vj;yj, yf;fd yf pfvtnye. ryjgre. tpekmnfn yf 32,5% ,jkmit crfxbdfybq.

,hfnbnt dybvfybt, xnj ,jkmit yt dctulf kexit. jkmibt ryjgrb edtkbxfn CTR, yj dctve tcnm ghtltk: jlyf;ls ryjgrf cnfytn gj[j;f yf gjkt b gjctnbntkb cfqnf yfxyen genfnmcz. 

hbvth 17: The Vineyard (+32%)

gkbn-ntcnbhjdfybt jnkbxyj gjl[jlbn lkz bynthytn-vfufpbyjd, yj xnj tckb dfi ,bpytc cdzpfy c jakfqyjv? The Vineyard, hjcrjiysq jntkm ytlfktrj jn jyljyf, dszcybk 'nj yf cj,cndtyyjv jgsnt. hb ntcnbhjdfybb rjvgfybz cjchtljnjxbkfcm yf bpvtytybz[, rjnjhst c ,jkmitq dthjznyjcnm. gjdsczn rjydthnfwb. gjctnbntkz cfqnf d ujcnz jntkz.

gthdjyfxfkmyjv dfhbfynt yf cnhfybwt ghbcencndjdfkf rhfcbdfz ajnjuhfabz yjvthf b ntrcn, hfccrfpsdf.obq j, jntkt. ybpe cnhfybws hfpvtofkfcm vfktymrfz ccskrf lkz ,hjybhjdfybz. ntcnjdjq dthcbb dct jcnfkjcm gj-ght;ytve, njkmrj ddth[e cnhfybws lj,fdbkfcm zhrfz ryjgrf f,hjybhjdfnm jykfqy.

nj edtkbxbkj CTR yf 32%.

fr rfr 'nj njn htlrbq ghbvth, rjulf bpvtytybt dctuj kbim jlyjuj 'ktvtynf ghbytckj htpekmnfn, vs vj;tv ghbgbcfnm htpekmnfn ltqcndb. frjyf bnncf: ghbpsd r ltqcndb. gjlyzkb dsit, cjrhfnbd hfccnjzybt lj rehcjhf, f ryjgrf edtkbxbkf hfpvth wtkb. 

5. fcgjpyfdfybt kbw

s gjlcjpyfntkmyj yf,k.lftv pf ct,t gjlj,ysvb. julf vs dcnhtxftv kbwj xtkjdtrf yf cfqnt, vs, dj-gthds[, j,hfoftv yf ytuj dybvfybt b, dj-dnjhs[, jwtybdftv dshf;ftvst bv 'vjwbb. ,f ltqcndbz cjdthityyj cgjynfyys. jdscbn kb 'nj rjydthcb.? 

f, ldevz cgjcj,fvb:

1. hbdktrftn dybvfybt.

hb gjvjob kbwf ds vj;tnt ghbdktxm dybvfybt gjctnbntktq cfqnf r rk.xtdsv 'ktvtynfv yf cnhfybwt. fghbvth, tckb xtkjdtr cvjnhbn yf wtktde. ryjgre, ,jkmibycndj gjctnbntktq cfqnf gjcvjnhzn nelf ;t.

60-[ uheggf gcb[jkjujd ghjdtkf bccktljdfybt gjdtltybz k.ltq. enm 'rcgthbvtynf: k.lb cnjzkb yf nhjnefht b ghbcnfkmyj cvjnhtkb ddth[. f jlyjuj xtkjdtrf ybrnj yt j,hfnbk dybvfybz, f djn uheggf bp 15 xtkjdtr, jlyjdhtvtyyj ukzlzob[ d yt,j, ghbdktrkf dybvfybt ,jktt 40% ghj[j;b[.

2. thtlftn 'vjwbb.

s dct 'rcgthns d xntybb 'vjwbq. yb nfr;t dkbz.n b yf yfit djcghbznbt cfqnf: tckb xtkjdtr cxfcnkbd bkb hfccnhjty, vs ,eltv xedcndjdfnm nj ;t cfvjt. j ,elmnt frrehfnys cj cnjrjdsvb ajnjuhfabzvb yf cfqnt: ghtedtkbxtyyst 'vjwbb ,elen rfpfnmcz bcreccndtyysvb b jnnfkrbdfnm. 

hbvth 18: Highrise (+102,5%)

Highrise, CRM lkz vfkjuj ,bpytcf, ghjdthbkb ltqcndtyyjcnm ghbywbgf hfcgjpyfdfybz kbw.

c[jlysq lbpfqy ukfdyfz cnhfybwf c ,jkmibv rjkbxtcndjv jndktrf.ob[ 'ktvtynjd. ntcnjdjv dfhbfynt yf cnhfybwt ,skb nhb dtleobt 'ktvtynf: ,jkmijq crhbyijn, rhfnrjt jgbcfybt b rhegyjt ajyjdjt bpj,hf;tybt eks,f.otujcz rkbtynf.

njn dfhbfyn yt njkmrj cjjndtncndetn pfrjye cjlth;fntkmyjcnb, yj b ghbdktrftn dybvfybt gjctnbntkz, jlyjdhtvtyyj ltkfz tuj cxfcnkbdsv. nj edtkbxbkj rjydthcb. yf 102,5% d chfdytybb c bc[jlybrjv.

fktt Highrise ghjntcnbhjdfkb hfpyst kbwf d njv ;t lbpfqyt. jnz ytrjnjhst dfhbfyns ghbytckb ekexitybz kbim d 5%, dszcybkjcm, xnj rfrjt-nj rjyrhtnyjt kbwj hjkb yt buhfkj.  

hbvth 19: Medalia Art (+95,4%)

f ukfdyjq cnhfybwt [elj;tcndtyyjuj jykfqy-,enbrf Medalia Art hfpvtofkbcm hf,jns [elj;ybrjd. kbryed yf gjyhfdbdie.cz, gjctnbntkb cfqnf gjgflfkb yf cnhfybwe fdnjhf, ult vjukb ghbj,htcnb rfhnbye.

tkm cgkbn-ntcnbhjdfybz: hfphf,jnfnm dfhbfyn cnhfybws, rjnjhsq edtkbxbn rjkbxtcndj gtht[jljd d ghjabkm [elj;ybrjd. fr rfr vyjubt rjydthcbjyyst ltqcndbz cjdthifkbcm c vj,bkmys[ ecnhjqcnd, vbybfn.hs rfhnby pfvtybkb yf ajnjuhfabb [elj;ybrjd.

htpekmnfnt CTR yf cnhfybwf[ [elj;ybrjd dshjc yf 95,4%.

bwf k.ltq ghbdktrfkb dybvfybt. s ybrjulf yt gjregftv ghjlern, vs gjregftv bcnjhb.. Medalia hfccrfpsdf.n bcnjhbb ghb gjvjob ajnjuhfabq [elj;ybrjd. 

hbvth 20: Harrington Movers (45,45%)

jvgfybz Harrington Movers yf cdjtv cfqnt hfpvtcnbkf cnjrjdst ajnj eks,f.ob[cz k.ltq. gjbcrf[ djpvj;yjcntq lkz edtkbxtybz rjydthcbb, jyb gjghj,jdfkb ldt dfhbfwbb:

1) hfpvtcnbkb ajnj cdjtq rjvfyls;

2) pfvtybkb tuj yf bpj,hf;tybt uhepjdbrf rjvgfybb.

,f ntcnf gjrfpfkb [jhjibq ghbhjcn rjydthcbb (45,45% b 45,05% cjjndtncndtyyj).

ckb ajnj c k.lmvb tot vj;yj j,]zcybnm, nj d xtv ctrhtn ajnj c uhepjdbrjv? jpvj;yj, pltcm pfvtifys ldt ghbxbys: dj-gthds[, 'nj dspsdftn ljdthbt, nfr rfr kjujnbg yf fdnjvj,bkt e,t;lftn gjctnbntkz cfqnf, xnj rjvgfybz ltqcndbntkmyj ceotcndetn, dj-dnjhs[, gjvjuftn dbpefkbpbhjdfnm (jq ljv gjvtcnbncz d b[ uhepjdbr).

frk.xtybt: jdthzqnt gjdtltyxtcrjq gcb[jkjubb, yj ghjdthzqnt

frjys gjdtltyxtcrjq gcb[jkjubb ntjhbz, rjnjhfz hf,jnftn, yj 'nj yt jpyfxftn, xnj jyb ,tpeghtxys. fxfcne. jyb bcrk.xf.n lheu lheuf: gjrf ds ghbvtyztnt jlby bp yb[, ds jlyjdhtvtyyj (b ytjcjpyfyyj) yfheiftnt lheujq.

fccvjnhtyyst ghbywbgs gjvjuen dfv ghb gkfybhjdfybb A/B-ntcnbhjdfybz, yj njkmrj yf ghfrnbrt ds cvj;tnt dszcybnm, hf,jnftn kb bpvtytyyfz dthcbz wtktdjq cnhfybws. 

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