Google Äbcgtnxth ntujd ceotcndetn c 2005 ujlf. Ýnj ,tcgkfnysq b ghjcnjq d bcgjkmpjdfybb bycnhevtyn, gjpdjkz.obq j,]tlbyznm dct ntub cfqnf d jlby ahfuvtyn rjlf. Ïhtlcnfdkztv dfv rhfnrjt herjdjlcndj gj hf,jnt c ybv jn Search Engine Journal.
×nj nfrjt ntub b gjxtve jyb ytj,[jlbvs dfitve cfqne
Google Äbcgtnxth ntujd – bycnhevtyn lkz hf,jns c ntufvb b ahfuvtynfvb rjlf dfituj cfqnf.
Ïj ceotcnde, ntu – 'nj b tcnm ahfuvtyn rjlf, rjnjhsq gjvjuftn dfv bpvthznm nhfabr, rjynhjkbhjdfnm cdjb rfvgfybb b epyfdfnm j gjdtltybb gjkmpjdfntktq. Èvtyyj ntub vjuen lfnm dfv dc. byajhvfwb., ytj,[jlbve. lkz gjcnhjtybz ecgtiyjq digital-vfhrtnbyujdjq cnhfntubb.
Ïhb ghfdbkmyjv gjl[jlt ntub b ahfuvtyns rjlf gjvjuen ekexibnm user experience b cltkfnm hf,jne dfituj cfqnf tot ,jktt 'aatrnbdyjq. Ïj lfyysv Google, kbiybt bkb ytghfdbkmyj ghbvtyztvst ntub vjuen bcrfpbnm htpekmnfns dfib[ bpvthtybq b ghbdtcnb r edtkbxtyb. hfc[jljd bkb gjntht lfyys[. Ñ Google Äbcgtnxthjv ntujd ds vj;tnt bp,t;fnm 'nb[ b lheub[ ghj,ktv.
Êfr hf,jnftn Google Äbcgtnxth ntujd
Google Äbcgtnxth ntujd j,ktuxftn hf,jne gj ldev yfghfdktybzv:
Òtub dfituj cfqnf. Èvttncz d dble vfhrtnbyu b jgnbvbpfwbz ntujd, d njv xbckt hf,jnf c Google Analytics, jnckt;bdfybt rjydthcbq d Google AdWords, Floodlight Counter b n. l.
Çyfxtybz rjyabuehfwbb. Ýnjn geyrn jnyjcbncz r dfibv vj,bkmysv ghbkj;tybzv. Åckb nfrjdst bvt.ncz, nj ds kturj vj;tnt bpvtybnm gfhfvtnhs rjyabuehfwbb. Ífghbvth, gjpbwbb j,]zdktybz, nfqv-fen, lbyfvbre buhs b n. l.
Google Äbcgtnxth ntujd gjvj;tn dfv c'rjyjvbnm dhtvz b jxbcnbnm rjl, tckb e dfc tcnm ytcrjkmrj hfpkbxys[ vtnjr bkb ye;yj jnkflbnm ahfuvtyns rjlf lkz ghfdbkmyjq hf,jns. Òfr;t cnjbn jnvtnbnm, xnj, jgnbvbpbhez ntub, ds edtkbxbdftnt b crjhjcnm hf,jns cdjtuj cfqnf.
Êfr yfxfnm hf,jne c Google Äbcgtnxthjv ntujd
Øfu 1. Ñjplfqnt frrfeyn b rjyntqyth
Âjqlbnt d cbcntve. Ïjckt njuj rfr ds ddtkb yfpdfybt rjvgfybb, dfv ,eltn ghtlkj;tyj cjplfnm rjyntqyth, d rjnjhjv ,elen yf[jlbnmcz dct ntub rjyrhtnyjuj cfqnf.
Êjyntqyths gjvjuf.n cktlbnm pf ntufvb, yfghbvth, d Google Analytics bkb Google AdWords. Åckb e dfc tcnm ,kju bkb jghtltktyyst wtktdst cnhfybws, ult ds [jnbnt bcgjkmpjdfnm Google Äbcgtnxth ntujd, nj vj;tnt gjvtcnbnm b[ URL d 'njn ;t rjyntqyth, ghb eckjdbb xnj jyb zdkz.ncz ce,ljvtyfvb dfituj cfqnf.
Øfu 2. Äj,fdmnt ahfuvtyn rjlf yf cdjq cfqn
Êfr njkmrj frrfeyn b rjyntqyth cjplfys, dfv ,eltn gjrfpfyf yjdfz cnhfybwf c ahfuvtynjv rjlf. Ýnjn rjl ljk;ty ,snm dcnfdkty yf rf;ljq cnhfybwt, ult ds [jnbnt bcgjkmpjdfnm Google Äbcgtnxth ntujd. Âybpe cnhfybws ds edblbnt vyj;tcndj dfhbfynjd lj,fdktybz ntujd.
Øfu 3. Äj,fdktybt ntujd, drk.xfz Google Analytics
Åckb ds, yfghbvth, yf;vtnt yf ryjgre Google Analytics, rfr gjrfpfyj yf bpj,hf;tybb yb;t, nj gjgfltnt yf yjde. cnhfybwe, ult dfc gjghjczn ddtcnb lfyyst frrfeynf d GA. Ýnj lfcn bycnhevtyne byajhvfwb. j njv, rfrjq e dfc frrfeyn d Google Analytic (Classic bkb Universal), f nfr;t dfi ID.
Ïjvybnt: Âfv ,eltn yt ye;ty rjl Google Analytics, rfr njkmrj e dfc gjzdbncz Google Äbcgtnxth ntujd.
Øfu 4. Äj,fdbnm ghfdbkf Çfgecrf
Êfr ds vjukb pfvtnbnm yf crhbyijnt dsit, d Google Äbcgtnxtht ntujd vj;yj lj,fdbnm aeyrwb. Çfgecrf. Ýnj jpyfxftn, xnj tckb e dfc tcnm jghtltktyyst ghfdbkf, rjnjhst ye;yj ecnfyjdbnm lkz rjyrhtnys[ cnhfybw d Äbcgtnxtht pfgecrf, nj ds vj;tnt lj,fdbnm b[ pltcm. Ó dfc tcnm djpvj;yjcnm ds,hfnm e;t ceotcnde.obt ghfdbkf, yf;fd «Âct cnhfybws» (gjl[jlbn lkz yfxbyf.ob[), bkb cjplfnm yjdst.
Äjgjkybntkmyst ghtlkj;tybz: Íf 'njq ;t cnhfybwt vj;yj lj,fdbnm «Ákjrbhjdre ghfdbk», f nfr;t gthtqnb d hfpltk «Äjgjkybntkmyst gfhfvtnhs».
Øfu 5. Íf;vbnt ryjgre «Îge,kbrjdfnm»
Ífrjytw, dct ujnjdj, b ds vj;tnt yf;fnm ryjgre «Îge,kbrjdfnm».
Ïjvybnt, ybxnj yt vtiftn dfv d k.,jq vjvtyn dthyenmcz r ghb,jhyjq gfytkb b lj,fdbnm yjdst ntub bkb dytcnb bpvtytybz d rjyntqyths.
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