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В ,kjrt ,scnhs[ jndtnjd gjbcrjdbr yfxfk jnj,hf;fnm rjyntyn cj cnjhjyyb[ cfqnjd. Кfr r 'njve jnyjcbnmcz dkfltkmwfv htcehcjd, nthz.obv yf nhfabrt?

Оlyf;ls [jkjlysv zydfhcrbv lytv Google dsrfnbk bpvtytybz, rjnjhst vjuen jceotcndbnm htdjk.wb. d jhufybxtcrjq dslfxt. Нf lfyysq vjvtyn dkbzybt 'njq nt[yjkjubb yf gjbcrjde. dslfxe juhfybxtyj. Мj;tn ghjqnb lf;t ytcrjkmrj ktn, ght;lt xtv ,eltn ljcnbuyen vfrcbvfkmysq 'aatrn. Нj e;t ctqxfc gjyznyj, xnj dytctyyst bpvtytybz gjcke;fn ,fpjq lkz hfpdbnbz Гhfaf pyfybq b cnfyen yjdjq dt[jq dj dpfbvjltqcndbb Google b dt,vfcnthjd.

Бkjr jndtnjd 1.0.

Нfxytv c yfxfkf. Мfhrtnjkju Moz Пbnth Д;. Мfqthc (Peter J. Meyers) d cdjt dhtvz vyjuj gbcfk ghj cbcntve ,kjxys[ jndtnjd Google (nfr yfpsdftvst «direct answers» bkb «one-box answers»). Пjlj,yst ,kjrb - 'nj jndtns yf rjyrhtnyst cb.vbyenyst pfghjcs.

Пhbdtltv ghbvth: tckb vs pf[jnbv epyfnm, d rfrjt dhtvz ctujlyz jnrhsn lkz gjctotybq Мeptq Кjcvjyfdnbrb d Мjcrdt, vs vj;tv cghjcbnm gjbcrjdbr [veptq rjcvjyfdnbrb xfcs hf,jns] b gjkexbnm djn nfrjq jndtn:

Сgjcj,yjcnm Google gjybvfnm pfghjc pyfxbntkmyj ekexibkfcm pf gjcktlybt ytcrjkmrj ktn, b dthjznyj, df;ye. hjkm d 'njv pfybvftn fkujhbnv Hummingbird (Кjkb,hb). Нfghbvth, vs vj;tv gjkexbnm nfrjq ;t ghzvjq jndtn, pflfd gjbcrjdbre pfghjc [rjulf jnrhsn veptq rjcvjyfdnbrb].

Оnrelf 'nb lfyyst ghb[jlzn? Кfr ghfdbkj, ghzvj bp Гhfaf pyfybq, b ds kturj vj;tnt 'nj j,yfhe;bnm. Зltcm ghtlcnfdktyf gfytkm Гhfaf pyfybq lkz [veptq rjcvjyfdnbrb]:

Кfr dblbnt (rhfcyfz cnhtkrf), byajhvfwbz lkz ,kjrf jndtnjd ,thtncz ytgjchtlcndtyyj bp Гhfaf pyfybq.

Иcgjkmpez lfyyst bp Гhfajd, ds cfvb vj;tnt cjplfdfnm ,jkmijt rjkbxtcndj ghbvthjd. Нfghbvth, lkz Оcnfyrbycrjq ntkt,fiyb djpmvtv cdjqcndj “Оnrhsnbt: 1967 u.” b ghtdhfnbv tuj d pfghjc [,fiyz jcnfyrbyj jnrhsnbt]. Пjkexftv djn nfrjq jndtn:

Вct lfyyst gjcnegf.n bp jxtym juhfybxtyyjuj rjkbxtcndf bcnjxybrjd. Иvb vjuen ,snm Wikipedia, Google+, Freebase. Сnhernehf Freebase jgbcfyf d nthvbyf[ j,]trnjd b cdjqcnd (j,]trnyj-jhbtynbhjdfyyj, d jnkbxbt jn cnfntqyj-jhbtynbhjdfyyjq Вbrbgtlbb), xnj ltkftn tt bltfkmyjq lkz bcgjkmpjdfybz d Гhfat pyfybq.

Дbktvvf Google

Нj yt dct nfr hfle;yj. Оcyjdyst bcnjxybrb lfyys[ lkz Гhfaf pyfybq j,cke;bdf.ncz k.lmvb. Иynthtcyj, xnj Google ghb hf,jnt c Гhfajv pyfybq d 2014 ujle cnfkrbdftncz c gj[j;tq ghj,ktvjq, rjnjhfz hfytt ghbdtkf r cjplfyb. gjbcrjds[ vfiby. В lde[ ckjdf[: j,]tv byajhvfwbb ckbirjv dtkbr lkz j,hf,jnrb xtkjdtrjv b hfcntn ckbirjv ,scnhj. «Нtkmpz ghjcnj dpznm b yfyznm dct[ htlfrnjhjd Вbrbgtlbb». Дkz njuj, xnj,s Гhfa pyfybq ,sk vfrcbvfkmyj gjkysv, ecbkbq ghjcns[ htlfrnjhjd b lf;t byajhvfwbb bp jnrhsns[ ,fp lfyys[ ytljcnfnjxyj. Google ye;ty yjdsq bcnjxybr lfyys[.

Пjbcrjdbr yt vj;tn buyjhbhjdfnm lfyye. ghj,ktve. В bccktljdfntkmcrjv vfnthbfkt, jge,kbrjdfyyjv d 'njv ujle, Google jgbcsdftn cbnefwb.:

Сjdthitycndjdfybt ,fp pyfybq ghb gjvjob nt[yjkjubq dt,-gjbcrf

Аyyjnfwbz: Зf gjcktlybt ytcrjkmrj ktn juhjvyst j,]tvs vbhjds[ pyfybq yfrjgktys d j,otljcnegys[ ,fpf[ lfyys[, nfrb[ rfr Freebase, NELL b YAGO. Нtcvjnhz yf b[, rfpfkjcm ,s, juhjvyst hfpvths, lfyyst d 'nb[ ,fpf[ lfktrj yt gjkyst. Нfghbvth, 70% k.ltq, drk.xtyys[ dj Freebase, yt bvt.n bpdtcnyjuj vtcnf hj;ltybz, f 99% yt bvt.n bpdtcnyjq 'nybxtcrjq ghbyflkt;yjcnb. В lfyyjq cnfnmt vs ghtlkfuftv cgjcj, bcgjkmpjdfybz ceotcnde.otq nt[yjkjubb dt,-gjbcrf lkz wtktyfghfdktyyjuj pfgjkytybz ghj,tkjd d gjlj,ys[ ,fpf[ lfyys[.

Мfnthbfk yfghfdkty yf nj, xnj,s j,]zcybnm vtnjl gjkextybz ytljcnf.ob[ lfyys[, bcgjkmpez ceotcnde.obt gjbcrjdst nt[yjkjubb Google. И djn xnj vs gjkexftv d bnjut.

Бkjr jndtnjd 2.0

К cxfcnm. (lkz yb[), Google e;t bvttn jlby bp cfvs[ ,jkmib[ bcnjxybrjd lfyys[ yf gkfytnt - cdjq byltrc vbhjdjuj dt,f. Чnj tckb dvtcnj njuj, xnj,s bcrfnm jndtns d juhfybxtyyjv yf,jht 'ywbrkjgtlbxtcrb[ bcnjxybrjd, Google cvj;tn utythbhjdfnm jndtns, bcgjkmpez lfyyst yfib[ dt,-cfqnjd?

Иvtyyj nfr gjbcr hf,jnftn ctqxfc. Вjn xnj ds vj;tnt edbltnm d njgt jhufybxtcrjq dslfxb gj pfghjce [social security tax rate]*:

В jnkbxbt jn jndtnjd, ,theob[cz bp Гhfaf pyfybq, 'njn yjdsq ajhvfn gjlrfxbdftn byajhvfwb. ytgjchtlcndtyyj cj cnjhjyyb[ dt,-cfqnjd, jnlfdfz ljyjhe ccskre c pfujkjdrf cnhfybws. Эnj ljgjkybntkmysq jhufybxtcrbq htpekmnfn, yj d dslfxt jy ghtlcnfdkztncz yf gthdjv vtcnt rfr cfvsq htktdfynysq.

Сktle.obq ghbvth. Рfcgjkj;tyysq yb;t ,kjr d xtv-nj gj[j; yf gjbcrjdsq cybggtn, yj gjzdkztncz njkmrj d njv ckexft, rjulf Google vj;tn yfqnb jlyjpyfxysq jndtn yf cnjhjyytv cfqnt. Пjcvjnhbnt yf ,kjr jndtnjd gj pfghjce [September birthstone]:

* Зltcm b lfktt – ghbvths bp fvthbrfycrjq dslfxb Google . Аyfkjujd d heccrjzpsxyjv Google gjrf yt yfqltyj.

Эnjn ,kjr drk.xftn d ct,z ,jkmijq ahfuvtyn ntrcnf, yj ghzvjq jndtn - “Sapphire” – ,eltn gjlcdtxty. Оgznm ;t, pfujkjdjr cnhfybws-ljyjhf b URL ,elen ghtlcnfdktys yb;t.

Кfr vs vj;tv epyfnm, xnj ghb gjlj,yjq ajhvt jndtnf byajhvfwbz bltn yt bp cnfylfhnyjuj Гhfaf pyfybq? Мj;yj gjghj,jdfnm dfhbfwbb pfghjcf - [september s birthstone], b gjkexbnm gj[j;bq htpekmnfn:

Вjn ,kjr c jndtnjv yf ,jktt lkbyye. dthcb. pfghjcf [what is september s birthstone]:

Иynthtcysv zdkztncz njn afrn, xnj rjhjnrbq jndtn («sapphire»), ,jkmit yt dsltkztncz ghjgbcyjq ,erdjq, gjnjve xnj bvtyyj d nfrjv dblt Google yfitk tuj yf bc[jlyjq cnhfybwt. Оxtdblyj, xnj 'nb jndtns utythbhe.ncz yf ktne.

Нjdbxjr №1

Эnb ,kjrb jndtnjd, gj ceotcnde, yjdsq htpekmnfn d jhufybrt, b yfheif.n ckj;bdie.cz ajhve ghtlcnfdktybz htpekmnfnjd d gjbcrjdjv njgt. Иnfr, jnrelf 'nb jndtns ghb[jlzn, b rfr j,pfdtcnbcm xtv-nj gjlj,ysv lkz cdjtuj cfqnf? Дfyys[ lkz njxyjuj jndtnf ytljcnfnjxyj, yj cnhfybwf, c rjnjhjq gjbcrjdbr ,thtn byajhvfwb., rfr ghfdbkj, ljk;yf dscjrj hfy;bhjdfnmcz.

В ,jkmibycndt ckexftd (jgznm ;t, ds,jhrf vfkf), byajhvfwbz ghb[jlbn jn gthdjq gjpbwbb d gjbcrjdjq dslfxt. Нfghbvth, djn ,kjr jndtnf b gthdjt vtcnj d gjbcrjdjq dslfxt gj pfghjce (b dyjdm pfhe,t;ysq Google) [marine corps  birthday]:

Military.com gjkexftn nfrbv j,hfpjv ldt gthdst gjpbwbb d gjbcrjdjv njgt. В ytrjnjhs[ ckexfz[ byajhvfwbz ,thtncz bp htpekmnfnf, hfcgjkj;tyyjuj yf gthdjq cnhfybwt dslfxb, yj yb;t cfvjuj htktdfynyjuj htpekmnfnf. Вjn ,kjr jndtnf b xfcnm gthdjq cnhfybws lkz [richest man in the world]:

В lfyyjv ckexft Time zdkztncz bcnjxybrjv lkz ,kjrf c ,scnhsv jndtnjv, [jnz pfybvftn d jhufybrt djcmve. gjpbwb., f Forbes, ghb 'njv, pfybvftn gthdst nhb gjpbwbb. Бjktt njuj, Time d cdjtq cnfnmt yfghzve. ccskftncz yf Forbes d rfxtcndt bcnjxybrf, lf;t d gjbcrjdjv cybggtnt. Тfr gjxtve bcnjxybrjv gjcke;bkf bvtyyj cnhfybwf Time?

Вthjznytt dctuj, dct cdjlbncz r jcyjdysv afrnjhfv, [fhfrnthbpe.obv cnhfybwe. Оcyjdyfz cnfnmz Forbes – nz;tkfz d gkfyt lbpfqyf (djpvj;yjcnb r rhfeke cnhfybws juhfybxtys), bcgjkmpetn «,tcrjytxye.» ghjrhenre. Нb jlyf bp gthtxbcktyys[ cnhfybw Forbes yt cjlth;bn ghzvjuj d[j;ltybz «richest man in the world», ntv ,jktt d rjyntrcnt bvtyb Бbkkf Гtqncf.

Чnj ,eltn, tckb bpvtybnm pfghjc nfr, xnj,s jy cnfk ,jktt wtktdsv lkz Forbes, yfghbvth [world s richest people]? Вjn htpekmnfn (dct pfghjcs ddjlbkbcm d ht;bvt byrjuybnj, yj yt bcrk.xtyf rfrfz-nj bcnjhbz d hfvrf[ gjbcrjdjq ctccbb):

Иynthtcyj nj, xnj Google, gj[j;t, pyftn, xnj vs [jnbv edbltnm, b gjlcdtxbdftn «Bill Gates». Нj Google yt cxbnftn htpekmnfn jrjyxfntkmysv b yt dsdjlbn tuj d dblt ,scnhjuj jndtnf.

Эnj njkmrj yfxfkj

Оxtdblyj, Google tot tcnm yfl xtv hf,jnfnm. Иyjulf gjgflf.ncz ljdjkmyj pf,fdyst ,kjrb jndtnjd. Нfghbvth, lkz pfghjcf [hair color] dsdjlzncz ghtbveotcndf ghjlerwbb lkz djkjc:

Дfyysq pfghjc zdkztncz ljdjkmyj ytjlyjpyfxysv b dhzl kb gjl[jlbn lkz gjkextybz jndtnf d gjlj,yjv yjdjv ,kjrt. Мj;yj j;blfnm, xnj Google d ,kb;fqitt dhtvz gjnhfnbn ytvfkj dhtvtyb b htcehcjd yf cjdthitycndjdfybt cbcntvs.

В nj ;t dhtvz, rhjvt bcgjkmpjdfybz 'njq nt[yjkjubb lkz cjcnfdktybz ,scnhs[ jndtnjd, Google bcgjkmpetn fyfkjubxyst vtnjls lkz hfcibhtybz gfytkb Гhfaf pyfybq. Вjn, yfghbvth, gfytkm Гhfaf pyfybq gj pfghjce [biology]:

О,hfnbnt dybvfybt yf hfpltk «Related topics» («gj[j;bt pfghjcs»). В yb[ bvttncz njkmrj jlby htpekmnfn, dpznsq bp Вbrbgtlbb. Google cjplftn ljdjkmyj ,jkmijq ahfuvtyn d gfytkb, bcgjkmpez lfyyst c cfqnjd, yf[jlzob[cz d tuj byltrct. Сcskrf ljyjhe - yt,jkmifz, cthsv ihbanjv. Сbybv dsltktys ccskrb yf gjbcr d Google gj cjjndtncnde.obv pfghjcfv (bcrk.xtybt cltkfyj lkz Вbrbgtlbb, ccskrf gjl jcyjdysv jgbcfybtv nthvbyf).

Иpvtytybz ytbp,t;ys?

Google ytj,[jlbvj hfcibhznm cdjq Гhfa pyfybq, b gjbcrjdbr yt vj;tn dj dctv gjkfufnmcz yf htlfrnjhjd b ,fps lfyys[, dhjlt Вbrbgtlbb. В nj dhtvz rfr jgbcfyysq yjdsq ajhvfn vj;tn ,snm elj,ty lkz gjkmpjdfntktq, ghjbc[jlzn bpvtytybz d ckj;bditqcz c[tvt dpfbvjltqcndbz vt;le gjbcrjv b dt,vfcnthjv. Вctulf ceotcndjdfk cdjtj,hfpysq cbv,bjp - Google crfybhjdfk yfib cfqns b bpdktrfk byajhvfwb., yj d jndtn gjcskfk nhfabr. Нfv yt dctulf yhfdbkjcm, xnj ltkfk Google, yj jn rjytxyjuj htpekmnfnf dsbuhsdfkb vbkkbjys dt,vfcnthjd.

Чnj vj;tn ghjbpjqnb, tckb gjkmpjdfntkm cvj;tn gjkexbnm ,scnhsq jndtn d dslfxt, tckb byajhvfwbz ,thtncz c cfqnjd nhtnmb[ kbw, b ghb 'njv c]tlftncz xfcnm jhufybxtcrb[ rkbrjd? Кfrjds vjuen ,snm gjcktlcndbz njuj, xnj cnjhjyybt lfyyst bcgjkmpe.ncz yt lkz ghbdktxtybz nhfabrf yf bcnjxybr, f bcrk.xbntkmyj lkz wtktq gjbcrf Google? Вjpvj;yj, ckj;bdibqcz cbv,bjp yf[jlbncz gjl euhjpjq.

Чnj vj;yj cltkfnm d ,eleotv, rjulf 'nb bpvtytybz lj,thencz lj dslfxb heccrjzpsxyjuj Google? Вs vj;tnt ekexibnm rjyntyn yf dfib[ cnhfybwf[ nfr, xnj,s jy jnj,hf;fkcz d yjdjv ,kjrt jndtnjd, yj ghb 'njv hbcretnt yt gjkexbnm xfcnm nhfabrf. Кjytxyj, kexit ,snm d ,kjrt c jndtnjv dfv, xtv dfitve rjyrehtyne, yj dhzl kb 'nj bltfkmysq dfhbfyn. Еlbycndtyyjt, xnj njxyj ye;yj pyfnm - 'nj yt njkmrj rfr hfy;bhe.ncz dfib cnhfybws, yj b rfr dsukzlbn gjbcrjdfz dslfxf d wtkjv d rjyntrcnt njq jnlfxb, rjnjhe. ds gjkexftnt jn gjbcrjdbrf. В bnjut, yfv ghbltncz htibnm, cnjzn kb yfib lfyyst njuj, xnj vs gjkexftv dpfvty.

Мfrcbv Лbgfnjd, seo-cgtwbfkbcn, digital-futyncndj Uplab:

Нtvyjuj ghj heccrjzpsxye. dslfxe Google. Еlbycndtyyfz ghbxbyf, gj rjnjhjq d rfxtcndt ghbvthjd ghbdjlbkbcm pfghjcs yf fyukbqcrjv – 'nj jncencndbt bpdtcnys[ ghbvthjd-pfghjcjd yf yfitv zpsrt. Иp njuj, xnj dbltk z – d yfitq dslfxt Google yf lfyysq vjvtyn bcgjkmpetn njkmrj cdjq Гhfa pyfybq, gjlnzubdfz lfyyst bp Вbrbgtlbb. Иp ytt ,thencz lfyyst lkz gfytkb Гhfaf pyfybq b ,kjrf ,scnhs[ jndtnjd (cghjcbnt e Google [xnj nfrjt cfgabh]).

В gfytkb pyfybq yt bcgjkmpe.ncz lfyyst bp bcnjxybrjd, jnkbxys[ jn Вbrbgtlbb. Тfr;t d dslfxt ytn ,kjrf jndtnjd, ajhvbhe.otujcz bp lfyys[, gjkextyys[ c nhtnmb[ cfqnjd. Вblbvj, bpvtytybz, ghjbkk.cnhbhjdfyyst b jgbcfyyst dsit, yt dytlhtys d heccrjzpsxysq ctuvtyn Google. Нj 'nb bpvtytybz, rfr vyt rf;tncz, yf pfcnfdzn ct,z ;lfnm.

Тfr;t, gjkfuf., xnj gjlyznfz ghj,ktvfnbrf ,eltn yjcbnm jcj,sq [fhfrnth lkz dt,vfcnthjd, hf,jnf.ob[ d heccrjzpsxyjv ctuvtynt. И djghjc lf;t yt d njv, rfr yfi ctuvtyn Google ,eltn jnkbxfnmcz jn pfgflyjuj, f rfr vs djcghbybvftv bpvtytybz Google. Мjue ujdjhbnm njkmrj pf ct,z, yj z djcghbybvf. dct bpvtytybz d dslfxt as is. Дkz vtyz Google (b Яyltrc) - ldf vjyjgjkbcnf, ecnfyfdkbdf.obt cdjb ghfdbkf, rjnjhsv d k.,jv ckexft ghb[jlbncz cktljdfnm. Аdnjh cnfnmb Пbnth Д;. Мfqthc, rfr b vyjubt pfgflyst cgtwbfkbcns, djcghbybvftn Google rfr gfhnythf, ghtljcnfdkz.otuj nhfabr d j,vty yf lfyyst lkz byltrcf. Нj jgznm ;t, gjbcrjdfz dslfxf - 'nj ,tcgkfnysq (eckjdyj) cgjcj, gjkexbnm gjkmpjdfntkz, b lf;t ghb lhfrjyjdcrb[ eckjdbz[ dt,vfcnth ljk;ty ,snm yt d ct,t, xnj,s jnrfpfnmcz jn gjlj,yjuj bcnjxybrf nhfabrf. И z yt db;e rfrjq-kb,j vfkj-vfkmcrb ljcnjqyjq fkmnthyfnbds Google yf lfyysq vjvtyn.

А xnj levftnt ds?
Пjlhj,ytt: http://www.seonews.ru/analytics/graf-znaniy-2.0-novaya-vekha-vzaimodeistviya-google-i-vebmasterov/