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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ñtujlyz SEO gkfdyj (bkb yt jxtym, yf ajyt fyjycbhjdfyys[ ßyltrcjv
yjdjddtltybq) nhfycajhvbhetncz d bynthytn-vfhrtnbyu. Ýqajhbz jn
yf[j;ltybz yf gthds[ gjpbwbz[ gjbcrjdbrjd gj dscjrjxfcnjnysv, yj
ybprjrjydthcbjyysv pfghjcfv ghjikf. Íf gthdjt vtcnj dct xfot ds[jlzn
,bpytc-gjrfpfntkb – kbls, ghjlf;b, chtlybt xtrb. Âct [jnzn ghjlfdfnm –
,scnhtt, ,jkmit b ljhj;t rjyrehtynjd.
 cnfhnfgt r SEO gjl[jl jcj,sq: rjcvbxtcrbvb ,.l;tnfvb b
cegthpyfybzvb jcyjdfntkb xfcnj yt j,kflf.n. Íj tckb ghjlern [jhji, nj b
ds[jl yfqltncz. Ýnj bkk.cnhbhetn b yfi vfhrtnbyujdsq jgsn d ghjtrnt «60
vbyen», rjnjhsv [jntkjcm ,s gjltkbnmcz.
Êhfnrj j ghjtrnt «60 vbyen»
«60 vbyen» - cthdbc, ghbpdfyysq gjvjxm yfqnb, ds,hfnm b
pf,hjybhjdfnm yjvth c gjxfcjdjq jgkfnjq d Ìjcrdt bkb Ñfyrn-Ïtnth,ehut.
Çf 8 vtczwtd ceotcndjdfybz cnfk ,tpeckjdysv kblthjv d ctuvtynt gjxfcjdjq
fhtyls. Ïhjlfys ahfyibps d Órhfbye, Átkfhecm.
Äjujdjhbvcz yf ,thtue
Åot yf cnfhnt vs ecnfyjdbkb ldf ghjcns[ ghfdbkf, rjnjhs[ xtnrj ghblth;bdftvcz:
- cxbnftim – pyfxbn eghfdkztim;
- rf;lsq d jndtnt pf jlye ghjcne. b df;ye. wbahe, rjnjhfz dblyf yf djhjyrt ghjlf;:
Ðbc. 1. Âjhjyrf ghjlf; ghjtrnf «60 vbyen»
Õjhjij dblyj, xnj vfhrtnjkju jndtxftn pltcm pf wtktdst pdjyrb, f
ghjlf;ybr – pf dshexre. Ïthdjve ye;yj ghbdjlbnm ,jkmit wtktds[
gjctnbntktq b gjdsifnm b[ rjydthcb. d pdjyrb, f dnjhjve j,tcgtxbdfnm
vfrcbvfkmye. rjydthcb. pdjyrjd d ,hjyb b chtlybq xtr.
Ðbc. 2. Ïjrfpfntkb 'aatrnbdyjcnb rjvfyls
Òfrjq gjl[jl gjpdjkztn jghtltkbnm pjys jndtncndtyyjcnb b hf,jnfnm rf;ljve xktye rjvfyls vfrcbvfkmyj 'aatrnbdyj.
Ñyfxfkf d djj,hf;tybb
Ïjxnb dct yfxbyftncz c vtlbfgkfyf. Ìs cxbnftv, xnj ltkfnm tuj ye;yj
j,zpfntkmyj, [jnz ,s yf cfvjv ghjcnjv ehjdyt. Âj-gthds[, ds ,eltnt pyfnm
cdjb juhfybxtybz – ,.l;tn b cnjbvjcnm gjctnbntkz; dj-dnjhs[, gjkexbnt
[jhjibt KPI cdjtq hf,jns – yfghbvth, ÑÐÀ. Êjytxyj, cyfxfkf nfrbt
ghjuyjps lfktrb jn htfkmyjcnb, yj cj dhtvtytv b[ njxyjcnm hfcntn.
Ñjcnfdktybt hfpdbdftn cnhfntubxtcrjt vsiktybt, exbn jwtybdfnm rjytxyjcnm
htrkfvys[ rfyfkjd b gthcgtrnbdyjcnm bcgjkmpjdfybz rf;ljuj bp yb[.
Çfrjy Ïfhtnnj
Âctulf tcnm htrkfvysq rfyfk, rjnjhsq lftn ,jkmit dctuj wtktds[
gjctnbntktq gj jgnbvfkmyjq wtyt. Â yfitv ckexft nfrjdsv zdkztncz
jhufybxtcrfz dslfxf gjbcrjds[ cbcntv. Èvtyyj j ytq b gjqltn htxm.
Çfghjcs hfpyst ye;ys, pfghjcs dczrbt df;ys
Ïhj cjcnfdktybt ctvfynbxtcrjuj zlhf hfccrfpfyj e;t jxtym vyjuj, d njv xbckt b yf SEOnews.ru, gj'njve ltnfkmyj hfccvfnhbdfnm 'njn djghjc yt cnfytv. Õjntkjcm ,s jnvtnbnm ldf df;ys[ vjvtynf:
1) Ñtvfynbxtcrjt zlhj pfdbcbn jn vjltkb vjytnbpfwbb. Ëbljutythfnjhfv
ye;ty hfcibhtyysq gek wtktds[ Í×-pfghjcjd (d yfitv ckexft, 'nj
utjpfghjcs, cdzpfyyst c hfcgjkj;tybtv jntktq – yfghbvth, jntkm yf xfc d Ìfhmbyj).
Åckb pfhf,fnsdfnm gkfybhetncz yf vtlbqrt – df;ys gjctnbntkb b
ghjcvjnhs, rjnjhst j,tcgtxbdf.ncz byajhvfwbjyysvb pfghjcfvb. Åckb ryjgrf
«,f,kj» ghbdzpfyf r f,jytyncrjq gkfnt (vjltkm gjlgbcrb), ye;ty bvbl;, f
pyfxbn b [jhjibt gjpbwbb gj njgjdsv Â×.
Ðbc. 3. Ìjltkm vjytnbpfwbb b cnhfntubz ghjldb;tybz
2) Âf;yj yt njkmrj ghbdtcnb gjkmpjdfntkz, yj b htibnm tuj pflfxe
cfvsv jgnbvfkmysv cgjcj,jv. Ýnj pyfxbn, xnj gjcfljxyfz cnhfybwf ljk;yf
,snm pfnjxtyf gjl pfghjc. Òfr vj;yj lj,bnmcz ghb vbybvfkmyjv ,.l;tnt
jxtym [jhjib[ gjrfpfntktq – b d gjpbwbz[, b d rjydthcbb.
Ítvyjuj j crexyjv. Òt[ybxtcrbq felbn b jgnbvbpfwbz
Õjxtim yt [jxtim, yj cfqn ljk;ty ,snm rjhhtrnty c njxrb phtybz
gjbcrjds[ cbcntv b jgnbvbpbhjdfy gjl yb[. Î,hfnbv dybvfybt yf df;yst
vjvtyns, rjnjhsvb yt cnjbn ghtyt,htufnm:
1) Òt[ybxtcrfz «bcghfdyjcnm»
- jncencndbt ,bns[ ccskjr (kturj ghjdthztncz ,tcgkfnyjq enbkbnjq Xenu)
- jncencndbt le,ktq cnhfybw, f nfr;t ytjcyjdys[ [jcnjd
- rjhhtrnyj yfcnhjtyysq robots.txt, d rjnjhjv pfrhsns jn byltrcfwbb dct cke;t,yst b yt ghtlyfpyfxtyyst lkz gjbcrjdbrjd cnhfybws
2) Óybrfkmyst, xbnftvst ntrcns b vtnflfyyst
- ntrcns ye;yj gbcfnm, jhbtynbhezcm yf gjkmpjdfntktq, yj yt pf,sdfz j d[j;ltybb pfghjcjd
- vtnfntub ljk;ys ,snm eybrfkmys, xbnftvs, cjjndtncndjdfnm cjlth;bvjve cnhfybws, f Title - tot b rkbrf,tkmysv.
Ðbc. 4. Âyenhtyyzz jgnbvbpfwbz
Ñcskrb – [jhjibt b yt jxtym
Ïhb ghjldb;tybb cfqnf 60minut.ru vs bcgjkmpjdfkb b bcgjkmpetv lj cb[
gjh nfr yfpsdftvst «dtxyst» ccskrb (d jcyjdyjv bp cnfntq). Îyb hf,jnf.n
yf ehf, tckb ljyjhs ,skb jnj,hfys nofntkmyj b ljk;ysv j,hfpjv. Ãjdjhz
eghjotyyj, dct gkjoflrb ghj[jlzn e yfc nht[cnegtyxfne. jwtyre:
Ïj ajhvfkmysv rhbnthbzv. Ê ybv vs jnyjcbv ÒÈÖ b PR,
byltrcfwb. d ßyltrct b Google, ntvfnbre, ljvtyye. pjye. Ýnj gjpdjkztn
cajhvbhjdfnm gthdbxysq cgbcjr lkz ,jktt ltnfkmyjq ghjdthrb.
Íf ghtlvtn pfcgfvktyyjcnb. Ñvjnhbv cjjnyjitybt d[jlzob[ b
bc[jlzob[ ccskjr, rjkbxtcndj cnhfybw, j,oe. yfghfdktyyjcnm htcehcf b
f,cjk.nyst xbckf. Îxtdblyj, xnj yf htcehct, ult «cdjb[» 50 cnhfybw, f
pfnjxtyys[ gjl ccskrb 1050, hfpvtofnmcz cvsckf jcj,juj ytn.
Âbpefkmyfz ghjdthrf. Íf 'njv 'nfgt ye;yj jwtybnm dthjznyjcnm
pfbynthtcjdfyyjuj gtht[jlf gj ccskrt. ×tv jyf dsit, ntv kexit. Ìs
jhbtynbhetvcz yf rjcdtyyst rhbnthbb – gjctoftvjcnm, uke,byf ghjcvjnhf,
gjktpyjcnm lkz gjkmpjdfntktq, lbpfqy. Ífghbvth, ybrjulf yt regbv vtcnj
yf rjhgjhfnbdyjv cfqnt abhvs, e rjnjhjq d rjynfrnf[ kbim jlyf ajhvf
j,hfnyjq cdzpb.
Ðbc. 5. Ïhjdthrf yf dibdjcnm
Íj kexit dctuj hf,jnf.n tcntcndtyyst ccskrb – lf.n wtktdjq nhfabr,
gjdsif.n wbnbhetvjcnm, f rhjvt njuj, ecbkbdf.n ltqcndbt gjregys[ (bp njq
;t Ìbhfkbyrc, yfghbvth). Åckb ghjtrn bynthtcty b d ytv tcnm yjdbpyf,
ltkbntcm c lheubvb cdjbv jgsnjv, b ccskrb ,elen gjzdkznmcz rfr uhb,s
gjckt lj;lz. Ífghbvth, yfv jxtym [jhjibq 'aatrn lfkf ge,kbrfwbz d
«Öerth,thu gjpdjybn»: rhjvt dczrb[ «gk.itr» jyf gjpdjkbkf cthmtpyj
rfxyenm gjpbwbb gj Â×-pfghjcfv.
Ìbabxtcrbt gjdtltyxtcrbt
Ýnj nj, xtve yf yfi dpukzl, ljk;ty eltkznm vfrcbvev dybvfybz k.,jq
yjhvfkmysq vfhrtnjkju. Ó rf;ljuj cfqnf tcnm wtkm. Äf;t ldt: jlyf kt;bn d
gkjcrjcnb ,bpytcf, lheufz – d gkjcrjcnb eljdktndjhtyyjcnb gjkmpjdfntkz.
È[ ghfrnbxtcrb dctulf vj;yj jwbahjdfnm, gjkexbd ldt rjydthcbb. Âct
ltqcndbz ye;yj gjlxbyznm njve, xnj,s jyb gjcnjzyyj hjckb. Òjulf b c
gjpbwbzvb ghj,ktv yt ,eltn. Ìs dct 8 vtczwtd ceotcndjdfybz ghjtrnf
xnj-nj gjcnjzyyj vtyztv, ghjdthztv ubgjntps b ,mtvcz pf nj, xnj,s ,jkmit
gjctnbntktq ghtj,hfpjdsdfkbcm d pdjyrb, f pdjyrb – d ,hjyb.
Ðbc.6. Êjydthcbz gjctnbntkb/pdjyrb b chtlyzz gjpbwbz gj Â×-pfghjcfv
Ïhjldbuftvcz vtytt gjkeujlf c jxtym juhfybxtyysv ,.l;tnjv. Ñtujlyz d
gjbcrjdjq cbcntvt ßyltrc 750+ pfghjcjd d[jlzn d ÒÎÏ-10 (drk.xfz dct
rjyrehtynyst Â×); d gjbcrjdjq cbcntvt Google 550+ pfghjcjd d[jlzn d
ÒÎÏ-5 (gj dctv rjyrehtynysv rk.xfv cfqn pfybvftn gthdjt vtcnj).
Ðbc. 7. Ïhbvth gjpbwbq d ßyltrc b Google
Ätymub. Ätymub. Ätymub
Çf xtnsht vtczwf frnbdyjuj vfhrtnbyuf vs gjnhfnbkb xenm ,jkmit 100
nsczx he,ktq b gjkexbkb jrjkj 6,5 nsczx pdjyrjd, nj tcnm rf;lsq j,jitkcz
d 16 he,ktq. Êfr dblyj bp nf,kbws yb;t, cfvsq 'aatrnbdysq rfyfk – SEO;
cfvsq ljhjujq – vtlbqrf.
Ít edktrfqntcm SEO – edktrfqntcm cdjbv cnfhnfgjv!
Átpeckjdyj, d SEO df;ye. hjkm buhf.n ,.l;tn yf ghjldb;tybt, jgsn b
tot rexf ytpfvtybvs[, yf gthdsq dpukzl, bycnhevtynjd. Îlyfrj vs njxyj
edthtys d jlyjv: ctujlyz ctjiybxfnm yflj ,tp afyfnbpvf. Ëexit kbiybq hfp
cj cnjhjys gjcvjnhtnm yf cdjq ghjtrn b gjlevfnm, rfr tuj cltkfnm
gjktpytt b elj,ytt. ßyltrc yt lehfr, jy dct jwtybn!
Àdnjhs: Àylhtq Òjh,bxtd, Ådutybq Ïjgjd
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