|
ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ïj;fkeq, njkmrj ktybdsq jgnbvbpfnjh yt cksifk j
gkfyf[ ßyltrcf yf yfxfkj 2014 ujlf – jnvtybnm ccskjxyjt hfy;bhjdfybt.
Ïthdjyfxfkmyfz gfybrf b joeotybt ,tpsc[jlyjcnb ,scnhj cvtybkbcm
gjybvfybtv, xnj lkz SEO 'nj dct ;t yt rjytw. ßyltrc b hfymit «hfljdfk»
jgnbvbpfnjhjd fkujhbnvfvb b ytj;blfyysvb yjdjddtltybzvb, f jnhfckm
ghjljk;fkf hfpdbdfnmcz. Òfr b ctqxfc – gjhf cltkfnm uke,jrbq dslj[,
gjckeifnm vytybz 'rcgthnjd b ghbqnb r dsdjle, xnj dct yt yfcnjkmrj
gtccbvbcnbxyj, rfr rfpfkjcm ytcrjkmrj lytq yfpfl.
Àktrcfylh Ñfknsrjd, lbhtrnjh yfghfdktybz SEO cthdbcf Rookee:
"Ïj vjtq jwtyrt rjywf cdtnf ;lfnm yt cnjbn. Âctv,
rnj rfr-nj hfp,bhftncz d bynthytn-vfhrtnbyut, gjyznyj, xtuj lj,bdftncz
ßyltrc.
Âjghjc kbim d njv, rfr r 'njve jnyjcbnmcz… Ìj;yj,
rjytxyj, ecnhjbnm gfybre, cyznm dct ccskrb b gjghj,jdfnm xnj-nj regbnm
yf 'nb ltymub d Äbhtrnt, yj gjktpytt ,eltn:
- Âcgjvybnm, crjkmrj hfp ßyltrc uhjpbkcz jnrk.xfnm ccskjxyjt.
- Ïjyznm, xnj lf;t d ckexft htfkbpfwbb dct[ euhjp ccskrb ,elen
hf,jnfnm, n.r. d ajhvekt hfy;bhjdfybz tcnm juhjvyjt rjkbxtcndj afrnjhjd,
pfdzpfyys[ yf ccskrf[. Ïhb gjkyjv jnrfpt jn ccskjr d dslfxt gj
rjvvthxtcrbv pfghjcfv ,elen cgkjiyst ljhdtb, b ßyltrc dct hfdyj dthytncz
r rkfccbxtcrjq vjltkb hfy;bhjdfybz.
- Îcjpyfnm, xnj yf jlyjv ccskjxyjv lj ÒÎÏf e;t yt nfr ghjcnj ljt[fnm.
Átp nt[ybxtcrjq jgnbvbpfwbb, yfgbcfybz rfxtcndtyyjuj rjyntynf, fyfkbpf
.pf,bkbnb b elj,yjq cnhernehs cfqnf gjkexfnm vyjuj rkbtynjd bp gjbcrf yt
gjkexbncz.
Ñthdbc Rookee gjcktljdfntkmyj hfpdbdfkcz dvtcnt c
hsyrjv. Ífxfd rfr elj,ysq fdnjvfnbpbhjdfyysq bycnhevtyn gjregrb ccskjr,
yf ntreobq vjvtyn jy ghtlcnfdkztn cj,jq cjdjregyjcnm bycnhevtynjd lkz
fyfkbpf rjyntynf, tuj yfgbcfybz, felbnf nt[ybxtcrjuj cjcnjzybz cfqnf,
n.t. dctuj njuj yf,jhf vth, rjnjhsq ctqxfc gjpdjkztn ecgtiyj ghbdjlbnm
rkbtynjd. Ájktt njuj, crjhj vs fyjycbhetv tot jlby ghjlern, rjnjhsq
j,]tlbybn dct yfib vyjujktnybt hfphf,jnrb d 'njq j,kfcnb".
Ñthutq Êjrifhjd, ytpfdbcbvsq fyfkbnbr d j,kfcnb gjbcrjdjq jgnbvbpfwbb:
"Íf vjq dpukzl, ybxtuj cnhfiyjuj yt ghjbpjqltn.
Ítrjnjhst jgnbvbpfnjhs gj-ght;ytve ,elen gsnfnmcz vfybgekbhjdfnm
ccskrfvb b gj-ght;ytve cnfkrbdfnmcz c ghj,ktvfvb, rjulf jyb yt hf,jnf.n.
Äheubvb ckjdfvb, ,jkmifz xfcnm ccskjr, hfpvtotyys[ yf cfqnf[,
cgtwbfkmyj cjplfyys[ lkz ccskjxyjq vjytnbpfwbb, b lj 'njuj dhtvtyb yt
lfdfkf 'aatrnf (f dsltkbnm jlyb jn lheub[ yt nfr ghjcnj), gj'njve,
vyjujt vs yt gjnthztv. Íj nj, xnj ßyltrc ge,kbxyj pfzdkztn j gjlj,ys[
bpvtytybz[, gjvj;tn dkfltkmwfv ghjtrnjd bpvtybnm cnhfntub. b c'rjyjvbnm
,.l;tn yf cjvybntkmysq vfhrtnbyu, yfghfdbd tuj yf ,jktt ghfdbkmysq.
SEO-cgtwbfkbcnfv ghbltncz ,jkmit j,hfofnm dybvfybt yf dyenhtyy..
jgnbvbpfwb., .pf,bkbnb b 'ktvtyns ljdthbz. Ðfpdt 'nj gkj[j? Òt[, rnj
[jxtn pf 100$ d ÒÎÏ b pfdnhf, ,eltn cnfyjdbnmcz vtymit. È ltkj yt d njv,
xnj hfymit ,skj djpvj;ty ,scnhsq ltitdsq ÒÎÏ, f d njv, xnj lj 'njuj
vjvtynf 'nj rfpfkjcm htfkmysv (gj bythwbb c 2000-s[), yj gkfnajhvf b
nht,jdfybz gjkmpjdfntktq vtyz.ncz, b vs yt vj;tv jcnfdfnmcz d ghjikjv.
Äevf., xnj dct bpvtytybz r kexitve!"
Àktrctq Ñrhsyybr, bcgjkybntkmysq lbhtrnjh iSEO:
"Çfzdktybt Àktrcfylhf Ñfljdcrjuj dsukzlbn gjcgtiysv b
ytj,levfyysv. Õjnz ,s gjnjve xnj ßyltrce e;t ctujlyz ybxtuj yt vtiftn
dpznm b pf,kjrbhjdfnm cfqns, rjnjhst ghjlf.n ccskrb bkb bvt.n rfrjt-nj
dkbzybt yf dslfxe. Áscnhj pfyjdj gjgjkybnm 'nb ,fps yt elfcncz, nfrjuj
rjkbxtcndf dt,-vfcnthjd ghjcnj yt ceotcndetn.
Âj-dnjhs[, z ghjcnj yt ghtlcnfdkz., rfr ,eltn
cnhjbnmcz dslfxf, tckb jnrk.xbnm ccskrb. Äjgecnbv, tcnm 500 cfqnjd,
ghjlf.ob[ jlbyfrjdst njdfhs, cj c[j;bvb jgbcfybzvb, rjkbxtcndjv
ghjcvfnhbdftvs[ cnhfybw, dhtvtytv yf cfqnt, jnrfpfvb b n.l. Êfr bp yb[
ds,hfnm ltcznm yfb,jktt htktdfynys[ pfghjce? Átp ccskjr rjhhtrnyjt
hfy;bhjdfybt ytdjpvj;yj.
 ßyltrct e;t ghtlghbybvfkbcm gjgsnrb jnvtybnm
ccskjxyjt hfy;bhjdfybt. Ïhbdtkj 'nj r njve, xnj d dslfxt gj
dscjrjxfcnjnysv pfghjcfv cnfkb gjzdkznmcz ljhdtb b lheujq «vecjh». È
gjbcrjdbre ljdjkmyj ,scnhj ghbikjcm dthyenmcz r rkfccbxtcrjq c[tvt
ajhvbhjdfybz dslfxb.
 yjz,ht ßyltrc ddtk fkujhbnv ÀÃÑ-40, e;tcnjxbdibq
cfyrwbb ghjnbd cfqnjd, pfybvf.ob[cz ghjlf;tq ccskjr. Êelf kjubxytt ,skj
,s ddtcnb ÀÃÑ-45 bkb ÀÃÑ-50, xnj,s tot cbkmytt pfabkmnhjdfnm gjlj,yst
htcehcs. Íj ytn, ßyltrc htiftn gthtcnfnm exbnsdfnm ccskjxyst afrnjhs ghb
hfy;bhjdfybb rjvvthxtcrb[ pfghjcjd gjrf lkz Ìjcrds b ÌÎ, lfktt lkz dct[
rhegys[ htubjyjd Ðjccbb.
Äfktt, d ßyltrc.Ât,vfcntht ceotcndetn djpvj;yjcnm
jnckt;bdfnm ghbhjcn rjkbxtcndf ccskjr b ljvtyjd, ccskf.ob[cz yf cfqn. Òj
tcnm ßyltrc cjpyfntkmyj ghtlkfuftn ljgjkybntkmysq bycnhevtyn fyfkbnbrb
ccskjxyjq vfccs cfqnf. Òtgthm ;t cjdthityyj yt gjyznyj, rfrfz byajhvfwbz
vj;tn ,snm gjktpyf d ytv, tckb ccskrb gthtcnf.n exbnsdfnmcz. Åot jlyj
ghjnbdjhtxbt.
Îxtdblyj, xnj gjlj,ysvb pfzdktybzvb ßyltrc gsnftncz
gthtvtcnbnm ,.l;tns d Äbhtrn. Ðfytt, rfr bpdtcnyj, ,skb dytctys
bpvtytybz d ghjwtcc hf,jns ßyltrc.Ìfhrtnf, rjnjhst nfr;t ,skb zdyj
yfghfdktys yf ecbktybt bcgjkmpjdfybz Äbhtrnf.
Âcktl pf Google ßyltrc yfxfk ntcnbhjdfnm (gjrf
njkmrj lkz 2% pfghjcjd) hjccbqcrbq fyfkju not provided. Îxtdblyj, lkz
njuj xnj,s cltkfnm SEO ytghbdktrfntkmysv rfyfkjv.
Îcyjdyjq dsdjl: gjrf gtht;bdfnm yt cnjbn. Ñjdthityyj
yt gjyznyj, gjqltn kb ßyltrc jn ckjd r ltke, b rfr djj,ot 'nj ,eltn
dsukzltnm. Íf vjq dpukzl, jnrfpsdfnmcz jn ccskjr d hfy;bhjdfybb –
yt,kfujhfpevyj. Âtlm gjvbvj gjregys[ ccskjr, tcnm tcntcndtyyst ccskrb,
tcnm j,vty ccskrfvb. Äkz b[ gjkextybz dkfltkmws cfqnjd vyjuj hf,jnf.n
yfl hfpdbnbtv htcehcf, jcj,tyyj frnbdyj c rjyntynjv. Îgznm ;t uhfybwf
vt;le rjvvthxtcrbvb b ytrjvvthxtcrbvb pfghjcfvb ckbirjv hfpvsnf. Ïjrf
dct 'nj jxtym gj[j;t yf uhjvrjt pfzdktybt, pf rjnjhsv vfkj plhfdjuj
cvsckf b kjubrb, f crjhtt ;tkfybt gjlyznm iev.
Áskj ,s kexit, tckb ,s ßyltrc ,jktt lhe;tcndtyyj
jnyjcbkcz rj dctv buhjrfv hsyrf, j,ce;lfk gjlj,yst ifub c dt,-vfcnthfvb,
yfghbvth. Êjycnhernbdysq lbfkju gjktpytt b ,kfujghbznytt gfybrb,
rjnjhfz djpybrftn rf;lsq hfp ghb gjlj,ys[ pfzdktybz[ ßyltrcf".
Àktrctq Åkabvjd, herjdjlbntkm jnltkf gjbcrjdjuj ghjldb;tybz i-Media:
"Ãjdjhbnm j gjkyjq jnvtyt ccskjxyjuj hfy;bhjdfybz
gjrf hfyj. Åckb dshfpbnm gjpbwb. yfituj futyncndf, nj vs r 'njve ,skb
ujnjds b gjlj,yst yjdjcnb djcghbybvftv gjpbnbdyj. Íj tckb ghtlgjkj;bnm,
xnj ccskjxyjt hfy;bhjdfybt dct-nfrb ,eltn jnvtytyj, nj SEO-cgtwbfkbcns
,elen ,jkmit dybvfybz eltkznm rfxtcndtyyjve rjyntyne, web-fyfkbnbrt b
n.l. Ájkmibycndj SEO-cgtwbfkbcnjd lfdyj pfvtnbkb, xnj gjregyst ccskrb yt
ghbyjczn njuj 'aatrnf, rjnjhsq jyb jrfpsdfkb tot ytcrjkmrj ktn yfpfl. Â
rjytxyjv bnjut gjpbwbb rhegys[ SEO-rjvgfybq ,elen njkmrj erhtgkznmcz,
nfr rfr c hsyrf ghbltncz eqnb ntv, rnj yt cvj;tn jrfpsdfnm eckeub
rjvgktrcyj. Ábndf ,.l;tnjd bp ccskjxyjq cjcnfdkz.otq afrnbxtcrb gthtqltn
d ,bnde rfxtcndtyyjuj rjyntynf b fyfkbnbrb.
×nj d hf,jnt SEO-cgtwbfkbcnjd bpvtybncz? Îxtdblyj,
xnj bv yt ye;yj ,eltn nhfnbnm dhtvz yf ds,jh ccskjr, d cdj. jxthtlm
jcdj,jlbncz ,jkmit dhtvtyb yf hf,jne c dyenhtyybvb afrnjhfvb –
cnhernehjq cfqnf b cnhernehjq rjyntynf, rfxtcndjv rjyntynf, cjwbfkmysv
afrnjhjv b n.l.
Ïj'njve ybxtuj cnhfiyjuj d jnvtyt ccskjxyjuj
hfy;bhjdfybz ytn. Óckeuf SEO ;bkf, ;bdtn b ,eltn ;bnm – gjrf ,elen ;bnm
gjbcrjdst cbcntvs".
Îktu Ñf[yj, Èynthkf,c:
"Êfnfcnhjas d njv, xnj ßyltrc jnrfpsdftncz jn
ccskjr, z yt db;e. Ïhbxby 'njve ytcrjkmrj. Ïthdjt – nj, xnj
'aatrnbdyjcnm ccskjr c[jlbn yf ytn, – yt yjdjcnm, b pfzdkztncz
hfphf,jnxbrfvb ÏÑ htuekzhyj, n.t. c rf;lsv ujljv ccskrb hf,jnf.n dc¸
vtymit b vtymit. Ânjhjt – yf yfcnjzobq vjvtyn ytn cnjghjwtynys[ cgjcj,jd
jghtltkbnm, hf,jnftn rjyrhtnyfz ccskrf bkb ytn. Ò.j. dtkbxbyf ÊÏÄ
cbkmyj bylbdblefkmyfz b, djpvj;yj, e ,jkmibycndf jgnbvbpfnjhjd cnhtvbncz
r yek.. Òhtnmt - ,jkmifz xfcnm hf,jns c cfqnjv lfdyj yt jnyjcbncz r
dytiybv ccskjxysv afrnjhfv, jlyjq kbim pfregrjq ccskjr 'ktrnhjyye.
rjvvthwb. gjcnhjbnm yt gjkexbncz".
Ðjvfy Êktdwjd, utythfkmysq lbhtrnjh Optimism.ru (d[jlbn d Element Group):
"Çfzdktybt Àktrcfylhf Ñfljdcrjuj yt cnfkj
ytj;blfyyjcnm.. «ßyltrc» e;t ljdjkmyj ljkujt dhtvz cyb;fk dkbzybt
ccskjxys[ afrnjhjd yf htpekmnfns gjbcrf b, tckb cvj;tn ctqxfc gjkyjcnm.
jnrfpfnmcz jn b[ extnf, hsyjr rjvgktrcyjuj bynthytn-vfhrtnbyuf njkmrj
dsbuhftn. Êjvgfybz «Îgnbvbpv.he» yt ghjcnj ujnjdf r bpvtytybzv d
hfy;bhjdfybb, j,yfhjljdfyysv «ßyltrcjv», — jyf ctujlyz afrnbxtcrb
hf,jnftn gj ybv.
Êjytxyj, ytrjnjhsv buhjrfv yf hsyrt ghbltncz
gthtcvjnhtnm cdjb ,bpytc-vjltkb. Â gthde. jxthtlm bpvtytybz pfnhjyen
ccskjxyst ,bh;b b fuhtufnjhs, rjnjhst, dghjxtv, ljcnfnjxyj lfdyj
ujnjdbkbcm r njve, xnj gjbcrjdst cbcntvs yfexfncz jnkbxfnm «gjregyst»
ccskrb b gthtcnfyen b[ exbnsdfnm. Ïj'njve r yfcnjzotve dhtvtyb nfrbt
cbcntvs ghtlkfuf.n cdjbv rkbtynfv ljgjkybntkmyst eckeub. Â xfcnyjcnb, d
cbcntvt «Ákjuey» vs e;t ,jktt lde[ ktn jhbtynbhetvcz yf rfxtcndtyyst
PR-rfvgfybb. Äjhf,jnfkb bynthatqc, gjlrk.xbkb hf,jne c cjwbfkmysvb
ctnzvb, ghbdktrkb kblthjd vytybq, dsltkbkb b[ d ghtvbev-rkfcc b lf;t
ddtkb cj,cndtyysq htqnbyu BR, rjnjhsq gjpdjkztn htrkfvjlfntkzv jwtybdfnm
rfxtcndj gkjoflrb gthtl hfpvtotybtv.
Învtxe, xnj yfb,jkmifz euhjpf, d cdzpb c jnrfpjv jn
extnf dkbzybz ccskjxys[ afrnjhjd yf htpekmnfns gjbcrf, yfdbckf yfl
yt,jkmibvb SEO-futyncndfvb b ahbkfycthfvb, rjnjhst d hf,jnt jcyjdye.
cnfdre ltkfkb yf pfregre ccskjr. Â 2014 ujle bv ghtlcnjbn gthtcvjnhtnm
gjl[jl r ghjldb;tyb. cfqnjd".
Êjvfylf SeoHammer.Ru:
Íf rjyathtywbb IBC Russia 2013 Àktrcfylh Ñfljdcrbq
j,]zdbk, xnj d yfxfkt 2014 ujlf ßyltrc gthtcnfytn exbnsdfnm ccskrb d
hfy;bhjdfybb gj rjvvthxtcrbv pfghjcfv lkz Ìjcrjdcrjq gjbcrjdjq dslfxb.
Íte;tkb ntgthm vj;yj gthtcnfnm dsltkznm ,.l;tns yf gjregre ccskjr? Ítn! Ïjxtve?
1. Êjywf cdtnf ;len t;tujlyj! Òfr;t ltkj
j,cnjbn b c ,jhm,jq c gjregysvb ccskrfvb. Å;tujlyj yf jlyjv bp
vthjghbznbq ghtlcnfdbntkb gjbcrjdbrjd j,jpyfxf.n cdjb cthmtpyst
yfvthtybz ,jhjnmcz, ,jhjnmcz b tot hfp ,jhjnmcz! Òtv yt vtytt, gj hzle
dtcjvs[ ghbxby cnjkm rfhlbyfkmyst bpvtytybz nfr b yt ddjlzncz.
Înrhsnfz ,jhm,f frnbdyj dtltncz, yfxbyfz c 2007 ujlf. È yf ghjnz;tybb dct[ 6 ktn ccskrb ghjljk;f.n hf,jnfnm!
2. Íf ctujlyziybq ltym Ðeytn ghjybpfy
kbyrjnjhujdktq. Ïj lfyysv LiveInternet, dctuj gjhzlrf 1,6 vky. frnbdys[
cfqnjd. Åckb extcnm lfyyst [jnz ,s lde[ ccskjxys[ ,bh;: Sape b MainLink,
nj gjkexbncz jrjkj 1,5 vky. cfqnjd. Âsxbnfz pfvtifyyst d kbyrjnjhujdkt
cfqns bp j,otuj xbckf, jcnf.ncz tlbybws yfcnjzob[, nfr yfpsdftvs[ “ÑÄË”,
rjnjhst yt bcgjkmpe.n lkz vjytnbpfwbb ccskjxyst ghjlf;b. À yf yb[
'aatrnbdyjq dslfxb yt gjcnhjbim!
3. Çfrjycthdbhjdfyyjcnm rjvvthxtcrjq dslfxb pfvtnyf c
cfvjuj yfxfkf hf,jns jgnbvbpfnjhjd b cnelbq gj ghjldb;tyb. cfqnjd. Ïj
dscjrjxfcnjnysv pfghjcfv ghjldbufnm cfqns e;t vyjuj-vyjuj ktn
ghj,ktvfnbxyj. Ítcvjnhz yf ntreobt vtnjls jgnbvbpfwbb, lj,bnmcz
rfrjuj-nj 'aatrnf nhelyj. À gjhzljr cfqnjd d ÒÎÏt vtyz.n kbim htlrbt
ukj,fkmyst bpvtytybz fkujhbnvjd.
4. Åckb bcrk.xbnm bp extnf hfy;bhjdfybz gjbcrjdjq
dslfxb dkbzybt ccskjr, nj jlybvb bp afrnjhjd dkbzybz yf dslfxe jcnf.ncz
gjdtltyxtcrbt b cjwbfkmyst gjrfpfntkb. Ïhjcnjnf yfrhenrb lfyys[ afrnjhjd
bcgjhnbn dtcm fkujhbnv gjbcrjdjq vfibys, xnj d cdj. jxthtlm ghbdtltn d
bnjut r ,tcgjktpyjcnb cfvjq gjbcrjdjq cbcntvs, rfr ,scnhjuj bycnhevtynf
gjbcrf htktdfynyjq byajhvfwbb gj pfghjce gjkmpjdfntkz.
5. ßyltrc ltkftn gjgsnre jnj,hfnm ,jkmit
nhfabrf xthtp Îcnhjdf, ntv cfvsv evtymifz dkbzybt gjdtltyxtcrb[ afrnjhjd
lkz dslfxb. À gjyb;tybt ÏÔ ytufnbdyj crfpsdftncz yf cfvjq gjbcrjdjq
dslfxt.
6. Àrwbjyths ßyltrcf ,fyfkmyj “ytujle.n” b
“pfdble.n” ghjwdtnfyb. hjccbqcrb[ ccskjxys[ cthdbcjd. Òfrjt pfzdktybt
ytcjvytyyj elfhbn gj lj[jlfv ÒÎÏjds[ buhjrjd b gjljhdtn ,kfujcjcnjzybt
,bh; bkb, rfr vbybvev, ceotcndtyyj b[ “eht;tn”.
7. Îxthtlyjq cgjcj, bcreccndtyyj gjlyznm htqnbyub
ß.Äbhtrnf. Åckb jgnbvbpfnjhs b SEO futyncndf yfxyen bcgsnsdfnm
ckj;yjcnb, nj dct ,.l;tns ,elen gththfcghtltktys d gjkmpe Äbhtrnf. Äf;t
jghjvtnxbdj crfpfyyjt pfzdktybt cghjdjwbhetn yjdst ghbnjrb chtlcnd, yj d
lfkmytchjxyjq gthcgtrnbdt lfcn kbim jnnjr vtkrb[ b chtlyb[ rkbtynjd bp
Äbhtrnf d lheubt bcnjxybrb nhfabrf.
8. ßyltrc e;t ghjdjlbk ytelfxyst jgsns gj
jnrk.xtyb. dkbzybz dct[ dytiyb[ ccskjr yf dslfxe. Òjulf, ddble
ytelfxyjcnb 'rcgthbvtynf b gjkyjq ythfp,thb[b c lfyysvb, ltqcndbz ,skb
yfpdfys “nt[ybxtcrbvb hf,jnfvb”. Äf;t pf cnjkm ljkubq gthbjl, ytpfvtnyj
e,hfnm bp fkujhbnvf ccskrb b jcnfdbnm ghb 'njv gjbcr rfxtcndtyysv b
gjktpysv lkz gjkmpjdfntktq yt elf¸ncz.
9. Matrixnet gthtexbkcz! Matrixnet - vtnjl vfibyyjuj
j,extybz lkz ajhvbhjdfybz gjbcrjdjq dslfxb ßyltrcf - exbnsdftn
yfcnjkmrj vyjuj afrnjhjd b fyfkbpbhetn nfrjq gjnjr lfyys[, xnj ctqxfc
,jkmit yfgjvbyftn Ãjlpbkke, rjnjhsq heibn gjbcrjde. dslfxe pf cxtn
cfvjj,extybz.
10. Âbl;tns ßyltrcf b nfr yt jcnfdbkb vtcnf yf
gthdjq cnhfybwt. Êjvvthxtcre. jhufybxtcre. dslfxe e;t yt dctulf vj;yj
edbltnm yf gthdjv kbcnt. Ñtqxfc dct pf,bnj cgtwhfpvtotybtv, rfhnfvb,
rfnfkjujv b ghjxbvb ljgjkybntkmysvb cthdbcfvb gjbcrjdbrf.
È ljgjkybntkmyj:
Ðfccvfnhbdfz lheujuj ubufynf hsyrf Google, vj;yj
jnvtnbnm ntyltywb., xnj gj hjccbqcrjq dslfxt ccskrb jrfpsdf.n
ceotcndtyyjt dkbzybt lj ctujlyziytuj lyz. Google nfr;t geufk vbh e;t yt
hfp, yj lkz Ðjccbb gjlj,yst bpvtytybz nfr b yt ,skb ddtltys. Êfr
gjrfpsdftn bcnjhbz b ghfrnbrf gjbcrjdjuj ghjldb;tybz, yb rnj byjq rfr
Google, zdkztncz byyjdfnjhjv dct[ jcyjdys[ vtnjljd gjcnhjtybz gjbcrjdjq
dslfxb. È tckb jy lj cb[ gjh bcgjkmpetn ccskrb, nj d ßyltrc jyb ,elen
jnrk.xtys ybrfr yt hfymit, xtv d Google.
Ñfvst jgsnyst ghtlcnfdbntkb rjvgfybb SeoHammer.Ru yt
geuf.ncz htprjuj pfzdktybz jn ßyltrcf b ujnjds hfphf,fnsdfnm b dytlhznm
yjdst nt[yjkjubb gj gjbcrjdjve ghjldb;tyb. cfqnjd c extnjv dct[
ctujlyzib[, f nfr;t pfdnhfiyb[ yjdjddtltybq.
Àktrctq Æerjd:
"Ïjrf tcnm bynthytn b 'ktrnhbxtcndj, yfv yt cnhfiys ybrfrbt bpvtytybz
fkujhbnvjd. À tckb ujdjhbnm cthmtpyj - vs ujnjds r yjdsv afrnjhfv b
zdktybzv, dkbzybt ccskjxyjuj ,skj tcnm b ,eltn".
Êepmvby Ìb[fbk:
"Òfrbv j,hfpjv, ßyltrc cvj;tn njkmrj gjkyjcnm. euhj,bnm dtcm fkujhbnv
hfy;bhjdfybz gjbcrjdbrf. Îyb jlyjpyfxyj yt jwtybdf.n dct[ hbcrjd,
rjnjhst gjcktle.n pf gjlj,ysvb vthfvb. Ðfcwtybdfqnt pfzdktybt, rfr
cgjcj, hfcitdtkbnm xf[ke. dscnfdre bkb cgjcj, cjplfnm yjde. ntve lkz
j,ce;ltybz".
Àyyf Ñnfhxb[byf, herjdjlbntkm SEO jnltkf futyncndf bynthytn-vfhrtnbyuf Matik:
"Äkz jlyb[ ;bpym bpvtybncz rfhlbyfkmyj, lkz lheub[ – njkmrj nfrnbxtcrb.
Ðe[ytn vbh lkz eprjghjabkmys[ cgtwbfkbcnjd, rjnjhst
ltkf.n jcyjdyjq egjh yf gjregre ccskjr. Âjj,ot bltz, xnj SEO = gjregrf
ccskjr, evhtn.
Íjhvfkmyst cgtwbfkbcns gj SEO cvtyzn jcyjdyjq dtrnjh
ghbvtytybz cdjb[ cbk. Ífv ghbltncz euke,bnmcz d fyfkbnbre b .pf,bkbnb,
gjnjve xnj yf gthdst vtcnf dsqlen gjdtltyxtcrbt b rjvvthxtcrbt afrnjhs
hfy;bhjdfybz. Ïhbltncz vyjuj hf,jnfnm c rkbtynfvb, rjnjhst yt ghbdsrkb
cxbnfnm rfxtcndtyyst bpvtytybz yf cfqnt xfcnm. SEO. Íf cfvjv ltkt, dct
yjhvfkmyst futyncndf ldb;encz d 'njv yfghfdktybb gjcktlybt ujl-ldf.
Ëexit dctuj r yjdjq cbnefwbb ghbcgjcj,zncz
vyjujghjabkmyst futyncndf, rjnjhst hfpdbdf.n lheubt yfghfdktybz:
.pf,bkbnb, PR, SMO b SMM. Ârkfl 'nb[ yfghfdktybq d hfy;bhjdfybt
dshfcntn.
Èp xbckf rkbtynjd ,jkmit dctuj gjcnhflf.n cfvst
rjycthdfnbdyst b «;flyst». Òj tcnm nt, rjve «;fkrj» dhtvtyb b chtlcnd yf
vfhrtnbyujde. jgnbvbpfwb. cfqnf. Îyb yt ge,kbre.n jnpsds b
htrjvtylfntkmyst gbcmvf, yt dytlhz.n jykfqy-cthdbcs, yt hf,jnf.n yfl
gjdtltyxtcrbvb afrnjhfvb b nfr lfktt. À tot nt, rnj gj-cnfhbyrt
juhfybxbdftn cdjq dt,-vfhrtnbyu njkmrj SEO.
È tot jnvtxe. Â yfcnjzobq vjvtyn, gjckt njuj, rfr
,skj jpdextyj htitybt ßyltrcf, cthdbcs fdnjvfnbxtcrjuj ghjldb;tybz
(gjregrb ccskjr) cnfkb htrjvtyljdfnm chjxyj pfregfnmcz ccskrfvb,
gjdscbnm cdjb gjpbwbb b gjkexbnm cxfcnmt gjckt ddjlf yjdjuj fkujhbnvf.
Íf vjq dpukzl, 'nj yt chf,jnftn, n. r. ccskjxyst afrnjhs e;t ctujlyz yt
yf gthds[ vtcnf[ ghb hfy;bhjdfybb cfqnjd".
Ävbnhbq Öfhf[jd, utythfkmysq lbhtrnjh Ingate Digital Agency:
"5 ltrf,hz yf rjyathtywbb IBC Russia herjdjlbntkm jnltkf dt,-gjbcrf
ßyltrcf Àktrcfylh Ñfljdcrbq fyjycbhjdfk yjdsq gjbcrjdsq gjbcrjdsq
fkujhbnv, rjnjhsq yt ,eltn exbnsdfnm ccskrb ghb hfy;bhjdfybb gj
rjvvthxtcrbv pfghjcfv.
Ïj ckjdfv Ñfljdcrjuj, hfy;bhjdfybt ,tp ccskjr ,eltn pfgeotyj d
yfxfkt 2014 u. Ïjyfxfke yjdsq fkujhbnv ,eltn ltqcndjdfnm lkz Ìjcrds b
Ìjcrjdcrjq j,kfcnb, b ,eltn pfnhfubdfnm kbim rjvvthxtcrbt pfghjcs.
Ïjcntgtyyj yjdsq fkujhbnv pfgecnzn b lkz htubjyjd. Â byajhvfwbjyys[
pfghjcf[ ccskjxyjt hfy;bhjdfybt ,eltn bcgjkmpjdfnmcz gj-ght;ytve.
Ìs cxbnftv, xnj lfyyjt pfzdktybt ßyltrcf, ,tpeckjdyj, pfcke;bdftn
,jkmijuj dybvfybz, nfr rfr pfgecr yjdjuj fkujhbnvf ytbp,t;yj gjdktxtn pf
cj,jq pyfxbntkmyst bpvtytybz d gjbcrjdjv ghjldb;tybb.
Ïj'njve vs ytpfvtlkbntkmyj cj,hfkb 'rcgthnysq cjdtn bp kexib[
cgtwbfkbcnjd ghjbpdjlcndf b ghjfyfkbpbhjdfkb djpvj;yst gjcktlcndbz
jnvtys ccskjr b dshf,jnfkb cnhfntub. yfib[ ltqcndbq yf ,kb;fqitt dhtvz.
Ïj bnjufv ,skb ghbyzns cktle.obt htitybz b dsdjls.
1. Ingate DA yt ,eltn cgtibnm jnrfpsdfnmcz jn ccskjr
Ïhbxbys 'njuj cktle.obt:
- yfkbxbt ccskjr yf cnhfybws cfqnf cgjcj,cndetn crjhtqitq b[
byltrcfwbb hj,jnfvb gjbcrjds[ cbcntv, xnj jxtym df;yj ghb ghjldb;tybb.
- Google exbnsdftn ccskrb, b jnrfpsdfzcm jn b[ bcgjkmpjdfybz lkz
ghjldb;tybz, vs afrnbxtcrb jnrfpsdftvcz jn nhfabrf bp 'njq gjbcrjdjq
cbcntvs, rjnjhsq vj;tn lj[jlbnm lj 30% dctuj nhfabrf bp gjbcrjds[ cbcntv
yf cfqn.
- vs ghjldbuftv cfqns yt njkmrj gj rjvvthxtcrbv pfghjcfv, yj b gj byajhvfwbjyysv, f lkz yb[ ccskrb gj-ght;ytve ,elen exbnsdfnmcz.
- ccskrb c rfxtcndtyys[, ntvfnbxtcrb[ htcehcjd dkbz.n yf gjrfpfntkb
hfpdbnjcnb cfqnf, nfrbt rfr, yfghbvth, ntvfnbxtcrbq byltrc wbnbhjdfybz
(nÈÖ). Ñtqxfc nÈÖ xfcnj zdkztncz juhfybxtybtv lkz drk.xtybz cfqnf d
yjdst ghjuhfvvs ßyltrcf – pfgecr «Îcnhjdjd», ntcnbhjdfybt yjds[ cthdbcjd
b n.g.
- lfnf htkbpf b ghbywbgs hf,jns yjdjuj fkujhbnvf gjrf ytzcys. Êfr
gjrfpsdftn jgsn nt[ ;t «Îcnhjdjd», dytlhtybt ,jkmib[ bpvtytybq bvttn
cdjqcndj pfnzubdfnmcz. «Îcnhjdf» gkfybhjdfkb pfgecnbnm e;t d 'njv ujle,
yj e;t jxtdblyj, xnj 'njuj yt ghjbpjqltn, b yjdfz lfnf pfgecrf gjrf lf;t
yt jpdextyf. Ó yfc ytn ndthljq edthtyyjcnb d njv, xnj fyjycbhjdfyyst
bpvtytybz ghjbpjqlen bvtyyj nfr b bvtyyj d nt chjrb, rjnjhst jpdexbk
Àktrcfylh Ñfljdcrbq.
2. Åckb yfl ghjldb;tybtv cfqnf hf,jnfkb rjvgktrcyj – jnrk.xtybt ccskjr yt cnhfiyj
Ìs lfdyj yf,k.lftv cyb;tybt dkbzybz ccskjxys[ afrnjhjd yf
hfy;bhjdfybt, xnj gjlndth;lftncz jabwbfkmysvb pfzdktybzvb ßyltrcf
(yfghbvth, http://webmaster.ya.ru/replies.xml?item_no=16843 ). Ïhjcnfyjdrf ccskjr ctqxfc zdkztncz njkmrj jlybv bp bcgjkmpetvs[ yfvb bycnhevtynjd ghjldb;tybz.
Ñtqxfc yf gthdsq gkfy ds[jlzn rfxtcndj cfqnf b tuj gjktpyjcnm lkz
gjctnbntkz. Ïj'njve vs eltkztv ,jkmijt dybvfybt nfrbv hf,jnfv, rfr:
- nt[ybxtcrfz jgnbvbpfwbz;
- yfgjkytybt cfqnf gjktpysv b htktdfynysv rjyntynjv;
- yfgjkytybt cfqnf gjktpysvb aeyrwbjyfkmysvb 'ktvtynfvb, nfrbvb rfr rfnfkju, nf,kbws c byajhvfwbtq b wtyfvb, rfkmrekznjhs b gh.;
- ghbdtltybt cfqnf d cjjndtncndbt nht,jdfybzv gj rjvvthxtcrbv afrnjhfv hfy;bhjdfybz;
- fyfkbp cfqnf b cfqnjd rjyrehtynjd b dshf,jnrf htrjvtylfwbq gj hfpdbnb. htcehcf;
- fyfkbp gjdtltybz gjkmpjdfntktq yf cfqnt b hfphf,jnrf htrjvtylfwbq gj ekexityb. usability.
Ðfpdbdfnm cfqn, gjdsifnm tuj gjktpyjcnm b rfxtcndj pyfxbntkmyj
ljhj;t, xtv cnfdbnm ccskrb, yj d ljkujchjxyjq gthcgtrnbdt ct,z
jghfdlsdftn b gjpdjkztn ljcnbufnm dscjrb[ htpekmnfnjd.
Ìs edthtys, xnj cfqns yfib[ rkbtynjd elth;fncz yf pfybvftvs[
gjpbwbz[ pf cxtn lheub[ afrnjhjd, yfl rjnjhsvb vs hf,jnfkb b ghjljk;ftv
hf,jnfnm.
3. Ïjbcrjdjt ghjldb;tybt ltitdkt yt cnfytn. Ñrjhtt yfj,jhjn
Ìs j;blftv, xnj eltitdktybz eckeub «Ïjbcrjdjt ghjldb;tybt» yf hsyrt
gjckt jnrk.xtybz ccskjxys[ afrnjhjd yt ghjbpjqltn. Ífj,jhjn, vs ;ltv
hjcnf wty, dspdfyyjuj edtkbxtybtv ct,tcnjbvjcnb ghjldb;tybz – e
rjvgfybq, pfybvf.ob[cz ghjldb;tybtv, dshfcnen pfnhfns yf nj, xnj,s
frnbdytt dkbznm yf lheubt afrnjhs hfy;bhjdfybz: gjnht,etncz ,jkmit
htcehcjd yf fyfkbnbre, yfgbcfybt ntrcnjd, htfkbpfwb. ljhf,jnjr yf
cfqnf[.
Ìs ghjljk;ftv ujnjdbnmcz r pfgecre yjdjuj fkujhbnvf: ghjdjlbncz
wtksq hzl 'rcgthbvtynjd, bltn c,jh b fyfkbp byajhvfwbb, gkfybhe.ncz
lfkmytqibt ltqcndbz.
Êjulf ßyltrc pfgecnbn yjdsq fkujhbnv – futyncndj Ingate ,eltn r 'njve ujnjdj".
 j,otv dct cgtwbfkbcns tlbyjukfcys - gjdjlf lkz gfybrb ytn. Învtyf
ccskjr - 'nj tot yt gjdjl jnrfpsdfnmcz jn SEO, f kbim gjdjl ,jkmit
eltkznm dybvfybz .pf,bkbnb, rjyntyne b fyfkbnbrt.
|