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ktrcfylh fknsrjd, lbhtrnjh yfghfdktybz SEO cthdbcf Rookee:

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jghjc kbim d njv, rfr r 'njve jnyjcbnmcz j;yj, rjytxyj, ecnhjbnm gfybre, cyznm dct ccskrb b gjghj,jdfnm xnj-nj regbnm yf 'nb ltymub d bhtrnt, yj gjktpytt ,eltn:

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  • cjpyfnm, xnj yf jlyjv ccskjxyjv lj f e;t yt nfr ghjcnj ljt[fnm. tp nt[ybxtcrjq jgnbvbpfwbb, yfgbcfybz rfxtcndtyyjuj rjyntynf, fyfkbpf .pf,bkbnb b elj,yjq cnhernehs cfqnf gjkexfnm vyjuj rkbtynjd bp gjbcrf yt gjkexbncz.

thdbc Rookee gjcktljdfntkmyj hfpdbdfkcz dvtcnt c hsyrjv. fxfd rfr elj,ysq fdnjvfnbpbhjdfyysq bycnhevtyn gjregrb ccskjr, yf ntreobq vjvtyn jy ghtlcnfdkztn cj,jq cjdjregyjcnm bycnhevtynjd lkz fyfkbpf rjyntynf, tuj yfgbcfybz, felbnf nt[ybxtcrjuj cjcnjzybz cfqnf, n.t. dctuj njuj yf,jhf vth, rjnjhsq ctqxfc gjpdjkztn ecgtiyj ghbdjlbnm rkbtynjd. jktt njuj, crjhj vs fyjycbhetv tot jlby ghjlern, rjnjhsq j,]tlbybn dct yfib vyjujktnybt hfphf,jnrb d 'njq j,kfcnb".

thutq jrifhjd, ytpfdbcbvsq fyfkbnbr d j,kfcnb gjbcrjdjq jgnbvbpfwbb:

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ktrctq rhsyybr, bcgjkybntkmysq lbhtrnjh iSEO:

"fzdktybt ktrcfylhf fljdcrjuj dsukzlbn gjcgtiysv b ytj,levfyysv. jnz ,s gjnjve xnj yltrce e;t ctujlyz ybxtuj yt vtiftn dpznm b pf,kjrbhjdfnm cfqns, rjnjhst ghjlf.n ccskrb bkb bvt.n rfrjt-nj dkbzybt yf dslfxe. scnhj pfyjdj gjgjkybnm 'nb ,fps yt elfcncz, nfrjuj rjkbxtcndf dt,-vfcnthjd ghjcnj yt ceotcndetn.

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fktt, d yltrc.t,vfcntht ceotcndetn djpvj;yjcnm jnckt;bdfnm ghbhjcn rjkbxtcndf ccskjr b ljvtyjd, ccskf.ob[cz yf cfqn. j tcnm yltrc cjpyfntkmyj ghtlkfuftn ljgjkybntkmysq bycnhevtyn fyfkbnbrb ccskjxyjq vfccs cfqnf. tgthm ;t cjdthityyj yt gjyznyj, rfrfz byajhvfwbz vj;tn ,snm gjktpyf d ytv, tckb ccskrb gthtcnf.n exbnsdfnmcz. ot jlyj ghjnbdjhtxbt.

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cktl pf Google yltrc yfxfk ntcnbhjdfnm (gjrf njkmrj lkz 2% pfghjcjd) hjccbqcrbq fyfkju not provided. xtdblyj, lkz njuj xnj,s cltkfnm SEO ytghbdktrfntkmysv rfyfkjv.

cyjdyjq dsdjl: gjrf gtht;bdfnm yt cnjbn. jdthityyj yt gjyznyj, gjqltn kb yltrc jn ckjd r ltke, b rfr djj,ot 'nj ,eltn dsukzltnm. f vjq dpukzl, jnrfpsdfnmcz jn ccskjr d hfy;bhjdfybb yt,kfujhfpevyj. tlm gjvbvj gjregys[ ccskjr, tcnm tcntcndtyyst ccskrb, tcnm j,vty ccskrfvb. kz b[ gjkextybz dkfltkmws cfqnjd vyjuj hf,jnf.n yfl hfpdbnbtv htcehcf, jcj,tyyj frnbdyj c rjyntynjv. gznm ;t uhfybwf vt;le rjvvthxtcrbvb b ytrjvvthxtcrbvb pfghjcfvb ckbirjv hfpvsnf. jrf dct 'nj jxtym gj[j;t yf uhjvrjt pfzdktybt, pf rjnjhsv vfkj plhfdjuj cvsckf b kjubrb, f crjhtt ;tkfybt gjlyznm iev.

skj ,s kexit, tckb ,s yltrc ,jktt lhe;tcndtyyj jnyjcbkcz rj dctv buhjrfv hsyrf, j,ce;lfk gjlj,yst ifub c dt,-vfcnthfvb, yfghbvth. jycnhernbdysq lbfkju gjktpytt b ,kfujghbznytt gfybrb, rjnjhfz djpybrftn rf;lsq hfp ghb gjlj,ys[ pfzdktybz[ yltrcf".

ktrctq kabvjd, herjdjlbntkm jnltkf gjbcrjdjuj ghjldb;tybz i-Media:

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nj d hf,jnt SEO-cgtwbfkbcnjd bpvtybncz? xtdblyj, xnj bv yt ye;yj ,eltn nhfnbnm dhtvz yf ds,jh ccskjr, d cdj. jxthtlm jcdj,jlbncz ,jkmit dhtvtyb yf hf,jne c dyenhtyybvb afrnjhfvb cnhernehjq cfqnf b cnhernehjq rjyntynf, rfxtcndjv rjyntynf, cjwbfkmysv afrnjhjv b n.l.

j'njve ybxtuj cnhfiyjuj d jnvtyt ccskjxyjuj hfy;bhjdfybz ytn. ckeuf SEO ;bkf, ;bdtn b ,eltn ;bnm gjrf ,elen ;bnm gjbcrjdst cbcntvs".

ktu f[yj, ynthkf,c:

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nvtxe, xnj yfb,jkmifz euhjpf, d cdzpb c jnrfpjv jn extnf dkbzybz ccskjxys[ afrnjhjd yf htpekmnfns gjbcrf, yfdbckf yfl yt,jkmibvb SEO-futyncndfvb b ahbkfycthfvb, rjnjhst d hf,jnt jcyjdye. cnfdre ltkfkb yf pfregre ccskjr. 2014 ujle bv ghtlcnjbn gthtcvjnhtnm gjl[jl r ghjldb;tyb. cfqnjd".

jvfylf SeoHammer.Ru:

f rjyathtywbb IBC Russia 2013 ktrcfylh fljdcrbq j,]zdbk, xnj d yfxfkt 2014 ujlf yltrc gthtcnfytn exbnsdfnm ccskrb d hfy;bhjdfybb gj rjvvthxtcrbv pfghjcfv lkz jcrjdcrjq gjbcrjdjq dslfxb.

te;tkb ntgthm vj;yj gthtcnfnm dsltkznm ,.l;tns yf gjregre ccskjr? tn! jxtve?

1. jywf cdtnf ;len t;tujlyj! fr;t ltkj j,cnjbn b c ,jhm,jq c gjregysvb ccskrfvb. ;tujlyj yf jlyjv bp vthjghbznbq ghtlcnfdbntkb gjbcrjdbrjd j,jpyfxf.n cdjb cthmtpyst yfvthtybz ,jhjnmcz, ,jhjnmcz b tot hfp ,jhjnmcz! tv yt vtytt, gj hzle dtcjvs[ ghbxby cnjkm rfhlbyfkmyst bpvtytybz nfr b yt ddjlzncz.

nrhsnfz ,jhm,f frnbdyj dtltncz, yfxbyfz c 2007 ujlf. yf ghjnz;tybb dct[ 6 ktn ccskrb ghjljk;f.n hf,jnfnm!

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3. frjycthdbhjdfyyjcnm rjvvthxtcrjq dslfxb pfvtnyf c cfvjuj yfxfkf hf,jns jgnbvbpfnjhjd b cnelbq gj ghjldb;tyb. cfqnjd. j dscjrjxfcnjnysv pfghjcfv ghjldbufnm cfqns e;t vyjuj-vyjuj ktn ghj,ktvfnbxyj. tcvjnhz yf ntreobt vtnjls jgnbvbpfwbb, lj,bnmcz rfrjuj-nj 'aatrnf nhelyj. gjhzljr cfqnjd d t vtyz.n kbim htlrbt ukj,fkmyst bpvtytybz fkujhbnvjd.

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5. yltrc ltkftn gjgsnre jnj,hfnm ,jkmit nhfabrf xthtp cnhjdf, ntv cfvsv evtymifz dkbzybt gjdtltyxtcrb[ afrnjhjd lkz dslfxb. gjyb;tybt ytufnbdyj crfpsdftncz yf cfvjq gjbcrjdjq dslfxt.

6. rwbjyths yltrcf ,fyfkmyj ytujle.n b pfdble.n ghjwdtnfyb. hjccbqcrb[ ccskjxys[ cthdbcjd. frjt pfzdktybt ytcjvytyyj elfhbn gj lj[jlfv jds[ buhjrjd b gjljhdtn ,kfujcjcnjzybt ,bh; bkb, rfr vbybvev, ceotcndtyyj b[ eht;tn.

7. xthtlyjq cgjcj, bcreccndtyyj gjlyznm htqnbyub .bhtrnf. ckb jgnbvbpfnjhs b SEO futyncndf yfxyen bcgsnsdfnm ckj;yjcnb, nj dct ,.l;tns ,elen gththfcghtltktys d gjkmpe bhtrnf. f;t jghjvtnxbdj crfpfyyjt pfzdktybt cghjdjwbhetn yjdst ghbnjrb chtlcnd, yj d lfkmytchjxyjq gthcgtrnbdt lfcn kbim jnnjr vtkrb[ b chtlyb[ rkbtynjd bp bhtrnf d lheubt bcnjxybrb nhfabrf.

8. yltrc e;t ghjdjlbk ytelfxyst jgsns gj jnrk.xtyb. dkbzybz dct[ dytiyb[ ccskjr yf dslfxe. julf, ddble ytelfxyjcnb 'rcgthbvtynf b gjkyjq ythfp,thb[b c lfyysvb, ltqcndbz ,skb yfpdfys nt[ybxtcrbvb hf,jnfvb. f;t pf cnjkm ljkubq gthbjl, ytpfvtnyj e,hfnm bp fkujhbnvf ccskrb b jcnfdbnm ghb 'njv gjbcr rfxtcndtyysv b gjktpysv lkz gjkmpjdfntktq yt elfncz.

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10. bl;tns yltrcf b nfr yt jcnfdbkb vtcnf yf gthdjq cnhfybwt. jvvthxtcre. jhufybxtcre. dslfxe e;t yt dctulf vj;yj edbltnm yf gthdjv kbcnt. tqxfc dct pf,bnj cgtwhfpvtotybtv, rfhnfvb, rfnfkjujv b ghjxbvb ljgjkybntkmysvb cthdbcfvb gjbcrjdbrf.

ljgjkybntkmyj:

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fvst jgsnyst ghtlcnfdbntkb rjvgfybb SeoHammer.Ru yt geuf.ncz htprjuj pfzdktybz jn yltrcf b ujnjds hfphf,fnsdfnm b dytlhznm yjdst nt[yjkjubb gj gjbcrjdjve ghjldb;tyb. cfqnjd c extnjv dct[ ctujlyzib[, f nfr;t pfdnhfiyb[ yjdjddtltybq.

ktrctq erjd: "jrf tcnm bynthytn b 'ktrnhbxtcndj, yfv yt cnhfiys ybrfrbt bpvtytybz fkujhbnvjd. tckb ujdjhbnm cthmtpyj - vs ujnjds r yjdsv afrnjhfv b zdktybzv, dkbzybt ccskjxyjuj ,skj tcnm b ,eltn".




epmvby b[fbk: "frbv j,hfpjv, yltrc cvj;tn njkmrj gjkyjcnm. euhj,bnm dtcm fkujhbnv hfy;bhjdfybz gjbcrjdbrf. yb jlyjpyfxyj yt jwtybdf.n dct[ hbcrjd, rjnjhst gjcktle.n pf gjlj,ysvb vthfvb. fcwtybdfqnt pfzdktybt, rfr cgjcj, hfcitdtkbnm xf[ke. dscnfdre bkb cgjcj, cjplfnm yjde. ntve lkz j,ce;ltybz".






yyf nfhxb[byf, herjdjlbntkm SEO jnltkf futyncndf bynthytn-vfhrtnbyuf Matik:

"kz jlyb[ ;bpym bpvtybncz rfhlbyfkmyj, lkz lheub[ njkmrj nfrnbxtcrb.

e[ytn vbh lkz eprjghjabkmys[ cgtwbfkbcnjd, rjnjhst ltkf.n jcyjdyjq egjh yf gjregre ccskjr. jj,ot bltz, xnj SEO = gjregrf ccskjr, evhtn.

jhvfkmyst cgtwbfkbcns gj SEO cvtyzn jcyjdyjq dtrnjh ghbvtytybz cdjb[ cbk. fv ghbltncz euke,bnmcz d fyfkbnbre b .pf,bkbnb, gjnjve xnj yf gthdst vtcnf dsqlen gjdtltyxtcrbt b rjvvthxtcrbt afrnjhs hfy;bhjdfybz. hbltncz vyjuj hf,jnfnm c rkbtynfvb, rjnjhst yt ghbdsrkb cxbnfnm rfxtcndtyyst bpvtytybz yf cfqnt xfcnm. SEO. f cfvjv ltkt, dct yjhvfkmyst futyncndf ldb;encz d 'njv yfghfdktybb gjcktlybt ujl-ldf.

exit dctuj r yjdjq cbnefwbb ghbcgjcj,zncz vyjujghjabkmyst futyncndf, rjnjhst hfpdbdf.n lheubt yfghfdktybz: .pf,bkbnb, PR, SMO b SMM. rkfl 'nb[ yfghfdktybq d hfy;bhjdfybt dshfcntn.

p xbckf rkbtynjd ,jkmit dctuj gjcnhflf.n cfvst rjycthdfnbdyst b ;flyst. j tcnm nt, rjve ;fkrj dhtvtyb b chtlcnd yf vfhrtnbyujde. jgnbvbpfwb. cfqnf. yb yt ge,kbre.n jnpsds b htrjvtylfntkmyst gbcmvf, yt dytlhz.n jykfqy-cthdbcs, yt hf,jnf.n yfl gjdtltyxtcrbvb afrnjhfvb b nfr lfktt. tot nt, rnj gj-cnfhbyrt juhfybxbdftn cdjq dt,-vfhrtnbyu njkmrj SEO.

tot jnvtxe. yfcnjzobq vjvtyn, gjckt njuj, rfr ,skj jpdextyj htitybt yltrcf, cthdbcs fdnjvfnbxtcrjuj ghjldb;tybz (gjregrb ccskjr) cnfkb htrjvtyljdfnm chjxyj pfregfnmcz ccskrfvb, gjdscbnm cdjb gjpbwbb b gjkexbnm cxfcnmt gjckt ddjlf yjdjuj fkujhbnvf. f vjq dpukzl, 'nj yt chf,jnftn, n. r. ccskjxyst afrnjhs e;t ctujlyz yt yf gthds[ vtcnf[ ghb hfy;bhjdfybb cfqnjd".

vbnhbq fhf[jd, utythfkmysq lbhtrnjh Ingate Digital Agency:

"5 ltrf,hz yf rjyathtywbb IBC Russia herjdjlbntkm jnltkf dt,-gjbcrf yltrcf ktrcfylh fljdcrbq fyjycbhjdfk yjdsq gjbcrjdsq gjbcrjdsq fkujhbnv, rjnjhsq yt ,eltn exbnsdfnm ccskrb ghb hfy;bhjdfybb gj rjvvthxtcrbv pfghjcfv.

j ckjdfv fljdcrjuj, hfy;bhjdfybt ,tp ccskjr ,eltn pfgeotyj d yfxfkt 2014 u. jyfxfke yjdsq fkujhbnv ,eltn ltqcndjdfnm lkz jcrds b jcrjdcrjq j,kfcnb, b ,eltn pfnhfubdfnm kbim rjvvthxtcrbt pfghjcs. jcntgtyyj yjdsq fkujhbnv pfgecnzn b lkz htubjyjd. byajhvfwbjyys[ pfghjcf[ ccskjxyjt hfy;bhjdfybt ,eltn bcgjkmpjdfnmcz gj-ght;ytve.

s cxbnftv, xnj lfyyjt pfzdktybt yltrcf, ,tpeckjdyj, pfcke;bdftn ,jkmijuj dybvfybz, nfr rfr pfgecr yjdjuj fkujhbnvf ytbp,t;yj gjdktxtn pf cj,jq pyfxbntkmyst bpvtytybz d gjbcrjdjv ghjldb;tybb.

j'njve vs ytpfvtlkbntkmyj cj,hfkb 'rcgthnysq cjdtn bp kexib[ cgtwbfkbcnjd ghjbpdjlcndf b ghjfyfkbpbhjdfkb djpvj;yst gjcktlcndbz jnvtys ccskjr b dshf,jnfkb cnhfntub. yfib[ ltqcndbq yf ,kb;fqitt dhtvz. j bnjufv ,skb ghbyzns cktle.obt htitybz b dsdjls.

1. Ingate DA yt ,eltn cgtibnm jnrfpsdfnmcz jn ccskjr

hbxbys 'njuj cktle.obt:

  • yfkbxbt ccskjr yf cnhfybws cfqnf cgjcj,cndetn crjhtqitq b[ byltrcfwbb hj,jnfvb gjbcrjds[ cbcntv, xnj jxtym df;yj ghb ghjldb;tybb.
  • Google exbnsdftn ccskrb, b jnrfpsdfzcm jn b[ bcgjkmpjdfybz lkz ghjldb;tybz, vs afrnbxtcrb jnrfpsdftvcz jn nhfabrf bp 'njq gjbcrjdjq cbcntvs, rjnjhsq vj;tn lj[jlbnm lj 30% dctuj nhfabrf bp gjbcrjds[ cbcntv yf cfqn.
  • vs ghjldbuftv cfqns yt njkmrj gj rjvvthxtcrbv pfghjcfv, yj b gj byajhvfwbjyysv, f lkz yb[ ccskrb gj-ght;ytve ,elen exbnsdfnmcz.
  • ccskrb c rfxtcndtyys[, ntvfnbxtcrb[ htcehcjd dkbz.n yf gjrfpfntkb hfpdbnjcnb cfqnf, nfrbt rfr, yfghbvth, ntvfnbxtcrbq byltrc wbnbhjdfybz (n). tqxfc n xfcnj zdkztncz juhfybxtybtv lkz drk.xtybz cfqnf d yjdst ghjuhfvvs yltrcf pfgecr cnhjdjd, ntcnbhjdfybt yjds[ cthdbcjd b n.g.
  • lfnf htkbpf b ghbywbgs hf,jns yjdjuj fkujhbnvf gjrf ytzcys. fr gjrfpsdftn jgsn nt[ ;t cnhjdjd, dytlhtybt ,jkmib[ bpvtytybq bvttn cdjqcndj pfnzubdfnmcz. cnhjdf gkfybhjdfkb pfgecnbnm e;t d 'njv ujle, yj e;t jxtdblyj, xnj 'njuj yt ghjbpjqltn, b yjdfz lfnf pfgecrf gjrf lf;t yt jpdextyf. yfc ytn ndthljq edthtyyjcnb d njv, xnj fyjycbhjdfyyst bpvtytybz ghjbpjqlen bvtyyj nfr b bvtyyj d nt chjrb, rjnjhst jpdexbk ktrcfylh fljdcrbq.

2. ckb yfl ghjldb;tybtv cfqnf hf,jnfkb rjvgktrcyj jnrk.xtybt ccskjr yt cnhfiyj

s lfdyj yf,k.lftv cyb;tybt dkbzybz ccskjxys[ afrnjhjd yf hfy;bhjdfybt, xnj gjlndth;lftncz jabwbfkmysvb pfzdktybzvb yltrcf (yfghbvth, http://webmaster.ya.ru/replies.xml?item_no=16843 ). hjcnfyjdrf ccskjr ctqxfc zdkztncz njkmrj jlybv bp bcgjkmpetvs[ yfvb bycnhevtynjd ghjldb;tybz.

tqxfc yf gthdsq gkfy ds[jlzn rfxtcndj cfqnf b tuj gjktpyjcnm lkz gjctnbntkz. j'njve vs eltkztv ,jkmijt dybvfybt nfrbv hf,jnfv, rfr:

  • nt[ybxtcrfz jgnbvbpfwbz;
  • yfgjkytybt cfqnf gjktpysv b htktdfynysv rjyntynjv;
  • yfgjkytybt cfqnf gjktpysvb aeyrwbjyfkmysvb 'ktvtynfvb, nfrbvb rfr rfnfkju, nf,kbws c byajhvfwbtq b wtyfvb, rfkmrekznjhs b gh.;
  • ghbdtltybt cfqnf d cjjndtncndbt nht,jdfybzv gj rjvvthxtcrbv afrnjhfv hfy;bhjdfybz;
  • fyfkbp cfqnf b cfqnjd rjyrehtynjd b dshf,jnrf htrjvtylfwbq gj hfpdbnb. htcehcf;
  • fyfkbp gjdtltybz gjkmpjdfntktq yf cfqnt b hfphf,jnrf htrjvtylfwbq gj ekexityb. usability.

fpdbdfnm cfqn, gjdsifnm tuj gjktpyjcnm b rfxtcndj pyfxbntkmyj ljhj;t, xtv cnfdbnm ccskrb, yj d ljkujchjxyjq gthcgtrnbdt ct,z jghfdlsdftn b gjpdjkztn ljcnbufnm dscjrb[ htpekmnfnjd.

s edthtys, xnj cfqns yfib[ rkbtynjd elth;fncz yf pfybvftvs[ gjpbwbz[ pf cxtn lheub[ afrnjhjd, yfl rjnjhsvb vs hf,jnfkb b ghjljk;ftv hf,jnfnm.

3. jbcrjdjt ghjldb;tybt ltitdkt yt cnfytn. rjhtt yfj,jhjn

s j;blftv, xnj eltitdktybz eckeub jbcrjdjt ghjldb;tybt yf hsyrt gjckt jnrk.xtybz ccskjxys[ afrnjhjd yt ghjbpjqltn. fj,jhjn, vs ;ltv hjcnf wty, dspdfyyjuj edtkbxtybtv ct,tcnjbvjcnb ghjldb;tybz e rjvgfybq, pfybvf.ob[cz ghjldb;tybtv, dshfcnen pfnhfns yf nj, xnj,s frnbdytt dkbznm yf lheubt afrnjhs hfy;bhjdfybz: gjnht,etncz ,jkmit htcehcjd yf fyfkbnbre, yfgbcfybt ntrcnjd, htfkbpfwb. ljhf,jnjr yf cfqnf[.

s ghjljk;ftv ujnjdbnmcz r pfgecre yjdjuj fkujhbnvf: ghjdjlbncz wtksq hzl 'rcgthbvtynjd, bltn c,jh b fyfkbp byajhvfwbb, gkfybhe.ncz lfkmytqibt ltqcndbz.

julf yltrc pfgecnbn yjdsq fkujhbnv futyncndj Ingate ,eltn r 'njve ujnjdj".

j,otv dct cgtwbfkbcns tlbyjukfcys - gjdjlf lkz gfybrb ytn. nvtyf ccskjr - 'nj tot yt gjdjl jnrfpsdfnmcz jn SEO, f kbim gjdjl ,jkmit eltkznm dybvfybz .pf,bkbnb, rjyntyne b fyfkbnbrt.
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