Êfr bpdtcnyj, ,fyythyfz htrkfvf ibhjrj bcgjkmpetncz lkz vjytnbpfwbb cfqnjd. Íj yfcrjkmrj jyf 'aatrnbdyf lkz dkfltkmwtd cfqnjd b htrkfvjlfntktq?
Äkz jndtnf yf 'njn djghjc ljcnfnjxyj dpukzyenm yf lfyyst cnfnbcnbrb. Òfr, gj htpekmnfnfv bccktljdfybz comScore, d ghjikjv ujle njkmrj d ÑØÀ ,skj gjrfpfyj 5,3 nhbkkbjyjd vtlbqys[ j,]zdktybq. Ïhb 'njv nhb bp ltcznb jrfpfkbcm gjghjcne ytpfvtxtyysvb!
Ïj lheubv lfyysv, yf jlyjuj bynthytn-gjkmpjdfntkz d vtczw d chtlytv ghb[jlbncz 1707 ,fyythys[ j,]zdktybq. À chtlybq CTR cjcnfdkztn dctuj 0,11%!
Îlyjq bp ghbxby njuj, xnj htrkfvf yt ghbyjcbn ljk;yjuj 'aatrnf, zdkztncz ,fyythyfz cktgjnf. Â lfyyjq cnfnmt vs hfccvjnhbv djpvj;yst cgjcj,s cybpbnm gjcktlcndbz 'njuj zdktybz.
×nj nfrjt ,fyythyfz cktgjnf?
Áfyythyfz cktgjnf – 'nj zdktybt, rjulf gjctnbntkm cfqnf cjpyfntkmyj bkb ,tccjpyfntkmyj buyjhbhetn htrkfvyjt j,]zdktybt bkb byajhvfwb., ghtlcnfdktyye. d j,]zdktybb. Ñfv nthvby ,sk dgthdst bcgjkmpjdfy Benway b Lane d 1998 u. Â htpekmnfnt 'rcgthbvtynjd ,skj j,yfhe;tyj, xnj k.lb, rjnjhst pfikb yf cfqn d gjbcrf[ jghtltktyyjq byajhvfwbb, buyjhbhe.n lf;t ,jkmibt zhrbt ,fyyths, d rfrjq ,s xfcnb cnhfybws nt yt hfcgjkfufkbcm. Êhjvt njuj, jrfpfkjcm, xnj gjctnbntkb yt j,hfof.n dybvfybz lf;t yf ,fyyths, rjnjhst cjlth;fn gjktpye. byajhvfwb., jnyjczoe.cz r htityb. pflfxb gjkmpjdfntkz.
Èccktljdfybt Census Bureau d ÑØÀ gjrfpfkj elbdbntkmyst htpekmnfns. Ïjkmpjdfntktq gjghjcbkb yfqnb yf cfqnt rjvgfybb jndtn yf djghjc, crjkmrj ;bntktq ghj;bdf.n d cnhfyt d yfcnjzobq vjvtyn. Îndtn ,sk hfcgjkj;ty yf ukfdyjq cnhfybwt cfqnf d ghfdjv dth[ytv euke. Ñfvj xbckj ,skj dsltktyj rhegysv rhfcysv ihbanjv. Îlyfrj 86% exfcnybrjd ntcnbhjdfybz ghjdfkbkb pflfybt. Îlyf bp ghbxby – byajhvfwbz ,skf ghtlcnfdktyf d ,kjrt, d rjnjhjv nhflbwbjyyj hfpvtoftncz htrkfvf.
Ïhbxbys ,fyythyjq cktgjns
Äfdyj bpdtcnyj, xnj,s j,hfnbnm dybvfybt
yf rfrjq-nj 'ktvtyn, yflj cltkfnm tuj zhrbv, dsltkz.obvcz chtlb
jcnfkmys[ 'ktvtynjd. Îlyfrj bccktljdfybz ,fyythyjq cktgjns gjrfpfkb, xnj
lf;t zhrbt ccskrb b ,kjrb xfcnj buyjhbhe.ncz gjctnbntkzvb cfqnf. Ïjxtve
nfr ghjbc[jlbn?
Áfyythyfz cktgjnf – 'nj cgjcj, cghfdbnmcz c byajhvfwbjyyjq gthtuheprjq, rjnjhe. bcgsnsdftn nbgbxysq gjkmpjdfntkm Èynthytnf, - ujdjhbn Ìfhbz Íjdbrjdf, dtleobq .pf,bkbnb-cgtwbfkbcn USABILITYLAB.- Êfr ghfdbkj, gjkmpjdfntkm pf[jlbn yf cfqn, xnj,s dsgjkybnm jghtltktyye. pflfxe: regbnm njdfh, yfqnb byajhvfwb., pfrfpfnm ,bktn b n.g. Åckb ,s jy ghb 'njv dbltk rf;lsq ,fyyth b htfubhjdfk yf ytuj, jy ,s jcnfkcz yfdctulf ghbrjdfyysv r vjybnjhe b yt ljdtk ,s cdjt ltkj lj rjywf. Òjkmrj ,kfujlfhz cgjcj,yjcnb vjpuf jnctbdfnm ythtktdfynye. byajhvfwb., xtkjdtr vj;tn gjkyjcnm. cjchtljnjxbnmcz yf cdjq ltzntkmyjcnb, d ,erdfkmyjv cvsckt, yt pfvtxfz dct gj,jxyst 'ktvtyns.
Äjy Íjhvfy, jlby bp jcyjdfntktq Nielsen Norman, endth;lftn, xnj bynthytn-gjkmpjdfntkb ltqcnde.n gj jghtltktyyjq c[tvt, rjulf jrfpsdf.ncz yf yjdjv cfqnt. Ïjlcjpyfntkmyj gjctnbntkb yfghfdkz.n dybvfybt yf nt j,kfcnb cnhfybws, ult e;t yf[jlbkb ytj,[jlbve. byajhvfwb. d gj[j;b[ cbnefwbz[. Ðtrkfvf nhflbwbjyyj hfcgjkfuftncz d jlyb[ b nt[ ;t vtcnf[, yfghbvth, c ghfdjq cnjhjys cnhfybws, gj'njve buyjhbhetncz.
Ítjgsnyst gjkmpjdfntkb Èynthytnf pfvtxf.n ujhfplj ,jkmit htrkfvs, xtv jgsnyst, - rjvvtynbhetn Ìfhbz Íjdbrjdf. - Ïj vtht yfrjgktybz jgsnf e k.ltq ajhvbhe.ncz ghtlcnfdktybz j njv, rfr dsukzlbn nbgbxysq ,fyyth b ult yf cnhfybwt jy vj;tn ,snm hfcgjkj;ty. Ê njve ;t, jyb pyf.n, xnj d gjlfdkz.otv ,jkmibycndt ckexftd rkbr gj ,fyythe yt ghbyjcbn gjkmps, f byjulf lf;t yfyjcbn dhtl, gthtdjlz gjkmpjdfntkz yf vjityybxtcrbq bkb «pfdbhecjdfyysq» cfqn.
Êfr gj,tlbnm ,fyythye. cktgjne
Áfyythyfz cktgjnf yt vj;tn ,snm gjkyjcnm. ecnhfytyf, yj 'aatrn lfyyjuj zdktybz vj;yj pyfxbntkmyj cybpbnm, tckb gjybvfnm, rfr gjkmpjdfntkb dpfbvjltqcnde.n c cfqnjv.
Êfr k.lb ghjcvfnhbdf.n dt,-cnhfybws
Ñfqn cjcnjbn bp ytcrjkmrb[ 'ktvtynjd, rf;lsq bp rjnjhs[ bvttn cdj. cntgtym df;yjcnb. ×nj,s ljcnbufnm wtktq, ,elm nj ghjlf;b, gjlgbcrb yf hfccskre bkb rkbrb gj htrkfvt, ytj,[jlbvj hfcgjkfufnm 'ktvtyns d ghfdbkmys[ vtcnf[.
Âs ,s [jntkb pyfnm pfhfytt, rfr k.lb ,elen ghjcvfnhbdfnm cnhfybwe dfituj cfqnf? Õjhjifz yjdjcnm – jndtn yf 'njn djghjc e;t ceotcndetn!
Èccktljdfybt ßrj,f Íbkmctyf gjrfpfkj, xnj ljvbyfynysq nbg ghjcvjnhf dt,-cnhfybws yfgjvbyftn ,erde F. Ñyfxfkf dpukzl gjkmpjdfntktq crjkmpbn ujhbpjynfkmyj d dth[ytq xfcnb cnhfybws. Çfntv ukfpf gthtvtof.ncz dybp b ghjljk;f.n crjkmpbnm ujhbpjynfkmyj. Ïhfdlf, yf 'njn hfp ldb;tybt dpukzlf rjhjxt, rfr dnjhfz gjkjcrf d ,erdt F. Ífrjytw, gjkmpjdfntkm dthnbrfkmyj ghjcvfnhbdftn jcnfdie.cz xfcnm cnhfybws.
Êjytxyj, tcnm bcrk.xtybz bp ghfdbk. Ítrjnjhst gjkmpjdfntkb vjuen ghjcvfnhbdfnm cnhfybwe j,hfpjv, yfgjvbyf.obv ,erde X bkb gthtd¸hyene. L. Íj ,jkmibycndj k.ltq, xmz gbcmvtyyjcnm hfcgjkfuftncz cktdf yfghfdj, ,elen ghjcvfnhbdfnm cnhfybwe, hbcez dpukzljv ,erde F.
Äheujt bccktljdfybt, wtkm rjnjhjuj - bpexbnm ghbdsxrb ghb ghjrhenrt cnhfybw, gjrfpfkj: 80% cdjtuj dhtvtyb gjkmpjdfntkb ghjdjlzn d dth[ytq xfcnb cnhfybws b 20% - yb;t kbybb ghjrhenrb. Êhjvt njuj, 69% dhtvtyb gjkmpjdfntkb ghjcvfnhbdf.n ktde. xfcnm cnhfybws b njkmrj 30% - ghfde..
Î,ott ghtlcnfdktybt j ldb;tybb ukfp ghb ghjcvjnht dt,-cnhfybw lftn lbfuhfvvf Ãenty,thuf. Ñjukfcyj tq cnhfybwf ltkbncz yf 4 pjys:
- jcyjdyfz pjyf, hfcgjkfuftncz d ktdjq dth[ytq xfcnb;
- pjyf c dscjrbv gjntywbfkjv ghbdktxm dybvfybt, ghfdfz dth[yzz xfcnm cnhfybws;
- pjyf vbybvfkmyjuj dybvfybz, ktdfz yb;yzz xfcnm;
- pfrk.xbntkmyfz j,kfcnm, cfvfz df;yfz, pltcm vj;yj hfpvtcnbnm ghbpsd r ltqcndb..
Âf;yj gjybvfnm, xnj 'nf lbfuhfvvf ghbvtybvf ,jkmitq xfcnm. r ntrcnjdsv cnhfybwfv. Äj,fdktybt zhrb[ dbpefkmys[ 'ktvtynjd vtyz.n egjvzyenst if,kjys ghjcvjnhf cnhfybw. Äjvbybhe.obq 'ktvtyn ,eltn dscnegfnm gthdjq njxrjq, ult jcnfyjdbncz dpukzl. Çfntv ukfpf crjkmpyen d ne j,kfcnm, ult ,eltn hfcgjkfufnmcz cktle.obq gj ghbdktrfntkmyjcnb 'ktvtyn.
Ýrcgthbvtynbhez c hfcgjkj;tybtv 'ktvtynjd, bpvtytybtv wdtnf ajyf, vj;yj lj,bnmcz edtkbxtybz rjydthcbb htrkfvs. Êfrbt tot cgjcj,s cyb;tybz 'aatrnf ,fyythyjq cktgjns ceotcnde.n?
Âtleobq .pf,bkbnb-cgtwbfkbcn USABILITYLAB Ìfhbz Íjdbrjdf:
Ïhj,ktvf ,fyythyjq cktgjns dtcmvf frnefkmyf lkz htrkfvys[ futyncnd b b[ htrkfvjlfntktq, rjnjhst gsnf.ncz htibnm tt c hfpyjq cntgtym. ecgtiyjcnb. Îlyfrj eybdthcfkmyjuj htitybz yt ceotcndetn. Êjytxyj, tcnm hfpyjj,hfpyst yt'nbxyst cgjcj,s pfcnfdbnm gjkmpjdfntkz j,hfnbnm dybvfybt yf ,fyyth – yfghbvth, jajhvbnm tuj rfr cbcntvyjt cjj,otybt rjvgm.nthf. Îlyfrj nfrjq gjl[jl dspsdf.n e gjkmpjdfntktq jxtym cbkmye. ytufnbdye. htfrwb., b tcnm ljcnfnjxyj ,jkmijq hbcr gthtyjcf tt yf htrkfvbhetvsq j,]trn bkb cfqn, ult ,fyyth ,sk hfpvtoty.Åckb ;t gjljqnb r djghjce ,jktt 'nbxyj, nj jcnf.ncz nhb ukfdys[ afrnjhf, rjnjhst gjvjuen cltkfnm htrkfve ,jktt ecgtiyjq: edf;tybt r gjkmpjdfntk., hfpdbnbt nt[yjkjubq b rhtfnbdyjcnm. Âj-gthds[, gjcrjkmre vs gjvybv, xnj vjpu jnctbdftn yt jnyjczoe.cz r ntreotq pflfxt byajhvfwb., vj;yj ltkfnm htrkfve htktdfynyjq njq gjnht,yjcnb, c rjnjhjq gjkmpjdfntkm ghbitk yf cfqn. Âj-dnjhs[, vj;yj hfpvtcnbnm ,fyyth d ytnbgbxyjv vtcnt b jajhvbnm tuj yjdsv, ytghbdsxysv lkz gjkmpjdfntktq j,hfpjv (b pltcm gjyflj,bncz dcz rhtfnbdyjcnm vfhrtnjkjujd). Â nhtnmb[, ,fyyths vjuen ,snm gj[j;b gj jajhvktyb. yf jcyjdyst 'ktvtyns cfqnf – yfghbvth, htrkfvf d Facebook [jhjij hf,jnftn d njv xbckt gjnjve, xnj gj[j;f gj jajhvktyb. yf lheubt, ythtrkfvyst 'ktvtyns Facebook. È, yfrjytw, vj;yj ghjcnj gjgsnfnmcz evtymibnm rjkbxtcndj dbpefkmyjuj ievf yf cnhfybwt. ×tv vtymit e rfrjuj-kb,j 'ktvtynf yf cnhfybwt rjyrehtynjd, ntv ,jkmit dthjznyjcnm, xnj tuj pfvtnzn.
Ó dct[ 'nb[ htitybq tcnm cdjb ghtbveotcndf b ytljcnfnrb. Ê ytljcnfnrfv jnyjcbncz, yfghbvth, ytj,[jlbvjcnm cj,bhfnm ljgjkybntkmye. byajhvfwb. j gjkmpjdfntkz[, evtymifnm rjkbxtcndj htrkfvs yf cnhfybwf[ b edtkbxbdfnm hfc[jls yf hfphf,jnre yjds[ ajhvfnjd ,fyythjd. Îlyfrj yflj gjybvfnm, xnj ghjnbd ceotcnde.ob[ cgjcj,jd htrkfvs d bynthytnt gjkmpjdfntkb dshf,jnfkb bvveybntn, b, xnj,s lj,bnmcz htpekmnfnf, ghbltncz dkj;bnmcz d cjplfybt xtuj-nj yjdjuj.
Âvtcnj pfrk.xtybz
Ïjxtve gjkmpjdfntkb yt dpfbvjltqcnde.n c
htrkfvjq? Ãkfdysq jndtn yf 'njn djghjc – tt ckbirjv vyjuj! Åckb ds
[jnbnt lj,bnmcz 'aatrnbdyjcnb, gjghj,eqnt cjrhfnbnm htrkfve lj vbybvevf b
cajrecbhjdfnmcz yf jgnbvbpfwbb nt[ j,]zdktybq, rjnjhst jcnfkbcm.
Òtcnbheqnt, bpexfqnt cdjb[ gjctnbntktq (rfrjq nbg rjyntynf b[
ghbdktrftn, rfr jyb dpfbvjltqcnde.n c cfqnjv). Íbrfrfz cnjhjyyzz
cnfnbcnbrf yt crf;tn dfv, xnj hf,jnftn yf dfitv cfqnt, f xnj ytn.
Ïj'njve tlbycndtyysq cgjcj, ljcnbxm 'aatrnbdyjcnb – ntcnbhjdfnm 'ktvtyns
cfqnf b gjybvfnm gjnht,yjcnb gjkmpjdfntktq.
Ïjlhj,ytt: http://www.seonews.ru/analytics/bannernaya-slepota-kak-snizit-effekt-yavleniya/
