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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Êfrjt pyfxtybt bvt.n ctujlyz gjdtltyxtcrbt afrnjhs? Êfrjq ljk;yf ,snm
gkjnyjcnm rk.xtds[ ckjd b rfr d lfyysq vjvtyn dyenhtyyzz jgnbvbpfwbz
dkbztn yf htktdfynyjcnm htcehcf? Êelf ghjgflen cnfhst lj,hst ccskrb d
,eleotv, tckb bpvtybnmcz fkujhbnv? Êfr c ,jkmitq 'aatrnbdyjcnm. gjdkbznm
yf gjbcrjde. dslfxe? Íf djghjcs jndtnbk utythfkmysq lbhtrnjh rjvgfybb
Element Group Ðjvfy Êktdwjd.
Êfrbt yf ctujlyziybq ltym ceotcnde.n nhtyls d SEO b rfr hfpdbdftncz gjbcrjdfz jgnbvbpfwbz?
Ñeotcndetn jlby nhtyl, rjnjhsq dctulf ,sk, tcnm b ,eltn – 'nj
rjyntyn. Åckb tcnm rjyntyn, dct ,eltn: b nhfabr, b gjgekzhyjcnm e
,htylf, b jnpsds cj ccskrfvb. Åckb rjyntynf ytn, nj gjbcrjdsv hj,jnfv
ghjcnj ytxtuj dsdjlbnm yf gthdst cnhfybws dslfxb. Ïj'njve, cfvjt ukfdyjt
– rjhjkm SEO – 'nj rjyntyn.
Îcyjdyfz pflfxf k.,jq SEO-cnelbb pfrk.xftncz d njv, xnj,s
ghtljcnfdbnm rkbtyne eckeub gj yfgbcfyb. rfxtcndtyyjuj, flfgnbhjdfyyjuj
lkz gjbcrjds[ cbcntv b ghjlf.otuj rjyntynf.
Ïjl yjvthjv ldf z yfpjde dyenhtyy.. jgnbvbpfwb. cfqnf. Åckb e cfqnf
[jhjifz dyenhtyyzz jgnbvbpfwbz, nj gjbcrjdfz cbcntvf cvj;tn ,scnhj
hfcgjpyfnm rfrjq rjyntyn df;ty, rfrjq vtytt df;ty, b rfr jyb
dpfbvjltqcnde.n lheu c lheujv.
×enm yb;t, ghfrnbxtcrb yf jlyjq cnegtyb c jgnbvbpfwbtq, hfcgjkfuftncz
.pf,bkbnb (elj,cndj bcgjkmpjdfybz). Åckb d XX dtrt cfqn ltkfkb gj
yfbnb., jcj,tyyj yt pflevsdfzcm, crjkmrj ctreyl gjkmpjdfntkm nhfnbn yf
gjregre, rfrbt wdtnf jy dblbn, b rfr jy b[ djcghbybvftn, nj ctqxfc
.pf,bkbnb b [jhjibq lbpfqy – 'nj nhtyl, rjnjhsq dkbztn yf rjydthcb.
ghjlf;. Ñtujlyz cktlzn pf ntv, xnj,s cfqn jndtxfk nht,jdfybzv wtktdjq
felbnjhbb b dsgjkyzk pflfxb pf yfbvtymitt rjkbxtcndj dhtvtyb c
vfrcbvfkmyjq 'aatrnbdyjcnm..
Äfqnt rjycgtrnbdyj ytcrjkmrj cjdtnjd gj uhfvjnyjve cjcnfdktyb. .pf,bkbnb.
1. Ñnhernehbheqnt byajhvfwb.. Ítj,[jlbvj fyfkbpbhjdfnm bc[jlyjq
byajhvfwb. b hfpltkbnm tt yf ukfdye. b dnjhjcntgtyye. (bthfh[bz
cnhfybw). Ïhb 'njv jcj,jt dybvfybt cnjbn eltkbnm yfpdfybzv rfntujhbq b
hfpltkjd.
2. Ókexibnm yfdbufwbz cfqnf. Ítj,[jlbvj gjcnjzyyj fyfkbpbhjdfnm
gthtvtotybz gjkmpjdfntktq gj cfqne, xnj,s gjybvfnm, rfr 'aatrnbdytt
hfcgjkj;bnm 'ktvtyns lbpfqyf jnyjcbntkmyj lheu lheuf.
3. Înckt;bdfqnt kjubxtcre. cdzpm vt;le cnhfybwfvb, xnj,s
gjkmpjdfntkm, gtht[jlz gj ubgthccskrfv, vju d rhfnxfqibt chjrb yfqnb
bynthtce.ot. tuj byajhvfwb..
4. Ãhfvjnyj jajhvbnm nbgjuhfabre, xnj,s gjdscbnm xbnf,tkmyjcnb ntrcnf: ihban, rtutkm, wdtn.
5. Ñltkfnm elj,ye. yfdbufwb.. Ífghbvth, gjbcr hfcgjkj;bnm d ghfdjv dth[ytv euke.
Ïjvybnt, xnj .pf,bkbnb vj;tn ceotcndtyyj edtkbxbnm rjydthcb. cfqnf.
Âcgjvbyftncz ckexfq bp ghfrnbrb. Íf jlyjv cfqnt, yt cvjnhz yf [jhjibq
rjyntyn, nhfabr, ,jkmijt rjkbxtcndj jnpsdjd b bpdtcnyjcnm rjvgfybb,
pfrfpjd ,skj jxtym vfkj. Ìs ghjdtkb bccktljdfybt b dszcybkb, xnj nfv
ckbirjv lkbyysq b pfgenfyysq 'nfg jajhvktybz pfrfpf, vyjuj j,zpfntkmys[
gjktq. Ïjctnbntkb e[jlbkb c cfqnf d jcyjdyjv yf 'nfgt pfgjkytybz
rjynfrnys[ lfyys[.
Cjrhfnbkb jajhvktybt pfrfpf lj 2-[ ifujd. Êjkbxtcndj j,zpfntkmys[ lkz
pfgjkytybz gjktq cjrhfnbkb d ytcrjkmrb[ ckexfz[ lj lde[, d lheub[ lj
nht[ iner. Êjydthcbz ghb 'njv djphjckf d ytcrjkmrj hfp.
Êfrjt pyfxtybt ctqxfc buhf.n rk.xtdst ckjdf? È rfrjq ghjwtyn d[j;ltybz rk.xtds[ ckjd kexit dctuj bcgjkmpjdfnm?
Çf gjcktlybt ujls gjbcrjdst cbcntvs gthtcvjnhtkb cdj¸ jnyjitybt r
ntrcnfv yf cfqnf[. Ñtqxfc yfkbxbt ntrcnf c jghtltk¸yysvb rk.xtdsvb
ckjdfvb e;t yt zdkztncz pyfxbvsv afrnjhjv hfy;bhjdfybz dj vyjub[
ntvfnbrf[. Íf gthdjt vtcnj ds[jlbn yt rkfccbxtcrfz htktdfynyjcnm ntrcnf,
hfccxbnfyyfz gj BM25, f tuj gjktpyjcnm.
Òtrcnjdst afrnjhs cj[hfyz.n ghtbveotcndtyye. hjkm nfv, ult e
gjctnbntktq jcnftncz gjnht,yjcnm d gjkextybb ntrcnjdjq byajhvfwbb.
Ífghbvth, d rjyntynys[ ghjtrnf[: ÑÌÈ, ,kjuf[ b n.l.
Êjulf gjnht,bntkm pflftn rjvvthxtcrbq pfghjc, tve df;yj epyfnm wtye,
cgjcj, ljcnfdrb b jgkfns, f yt ghjxbnfnm bycnherwb.. Ïj'njve e
bynthytn-vfufpbyjd ljk;ys ,snm abkmnhs gj hfpkbxysv [fhfrnthbcnbrfv
njdfhf, elj,yfz cdzpm c rjycekmnfynjv, ,jkmibt rhfcbdst ajnjuhfabb b
n.l. Â bynthytn-vfufpbyf[ ntrcn cnfyjdbncz ,jkmit bycnhevtynjv vfhrtnjkjujd, f yt SEO-jgnbvbpfnjhjd.
Åckb ntrcn ytj,[jlbv, nj vs bcgjkmpetv vbybvfkmyj ytj,[jlbvjt xbckj
d[j;ltybq rk.xtds[ ckjd, xnj,s jy kturj xbnfkcz b yt hfcgjpyfdfkcz
gjbcrjdsvb cbcntvfvb rfr cgfv. ×nj ;t rfcftncz «pjkjnjuj Ãhffkz»
gkjnyjcnb rk.xtds[ ckjd, nj c ghb[jljv Ìfnhbrcytnf d 2009 ujle nfrjuj
gjyznbz rfr «bltfkmyfz gkjnyjcnm» ,jkmit yt ceotcndetn, n.r. dct
gjkj;bntkmyst b jnhbwfntkmyst gfhfvtnhs cnhfybw hfccxbnsdf.ncz jnltkmyj
gjl rf;lsq ctuvtyn pfghjcjd.
×nj,s ntrcn ,sk vfrcbvfkmyj 'aatrnbdysv d gjbcrjdjv ghjldb;tybb,
gthtl gjcnfyjdrjq pflfxb rjgbhfqnthe, vs ghjdjlbv fyfkbp ghtlvtnyjq
j,kfcnb cfqnf b bpexftv gjnht,yjcnb gjctnbntktq.
Ïthtxbck. jcyjdyst [fhfrnthbcnbrb, rjnjhsvb ljk;ty j,kflfnm [jhjij jgnbvbpbhjdfyysq ghjlf.obq ntrcn:
1. Ìbybvfkmyj ytj,[jlbvjt xbckj d[j;ltybq rk.xtdbrjd.
2. Ífkbxbt gjktpyjq byajhvfwbb.
3. Încencndbt «djls».
4. ˸urjcnm xntybz.
5. ׸nrfz cnhernehf pfujkjdrjd.
6. Ìjnbdfwbz r cjdthityb. wtktdjuj ltqcndbz.
7. Ãhfvjnyfz d¸hcnrf ntrcnf.
Êfrjt pyfxtybt ctujlyz bvt.n gjkmpjdfntkmcrbt afrnjhs?
 lfyysq vjvtyn gjkmpjdfntkmcrbt afrnjhs exbnsdf.ncz ghb hfy;bhjdfybb
cfqnjd, yj jyb bvt.n vtymitt pyfxtybt, xtv, yfghbvth, dyenhtyyzz b
dytiyzz jgnbvbpfwbz cfqnf. Òtv yt vtytt, rf;lsq ujl vs yf,k.lftv
ecbktybt b[ hjkb lkz jghtltktybz htktdfynyjcnb cnhfybws.
Ðfpdbnbt ,bpytcf d Ñtnb bltn gj njve ;t cwtyfhb., xnj b hfpdbnbt
,bpytcf d jaakfqyt – edtkbxtybt rjkbxtcndf eckeu b ekexitybt b[
rfxtcndf. Ñ rf;lsv lytv ctnm ghtlkfuftn dct ,jkmit b ,jkmit cthdbcjd lkz
gjnht,bntktq, b dkfltkmws cfqnjd cnfhf.ncz vfrcbvbpbhjdfnm rjydthcb.
cdjb[ htcehcjd. Ïjdtltyxtcrbq afrnjh pltcm dscnegftn bylbrfnjhjv.
Òtyltywb. edtkbxtybz rjkbxtcndf eckeu b ekexitybz ljcnegf r ybv, jxtym
njyrj ghjxedcndjdfk «ßyltrc». Êfr j,]zdktyj cjplfntkzvb, c gjvjom.
yjdjuj cthdbcf «ßyltrc.Îcnhjdf» vj;yj ,eltn tot d gjbcrjdjq dslfxt
gjkexbnm jndtn yf ,jkmibycndj bynthtce.ob[ djghjcjd b gthtqnb yf cfqn
njkmrj pf gjregrjq.
Êfrjt pyfxtybt ctujlyz bvttn ccskjxyfz vfccf lkz hfy;bhjdfybz cnhfybws?
Ñcskrb, rfr b hfymit, bvt.n dtcjvjt pyfxtybt lkz SEO, yj ctqxfc df;yf
yt cfvf ccskrf, f tt rfxtcndj, rjnjhjt hfymit yt exbnsdfkjcm. Åckb
hfymit ,skj ,tphfpkbxyj c rfrjuj htcehcf jyf ,skf ecnfyjdktyf, nj d
lfyysq vjvtyn exbnsdftncz vyjuj afrnjhjd, yfxbyfz jn rfxtcndf htcehcf,
lj rjkbxtcndf gtht[jljd gj lfyyjq ccskrt.
Õjhjitt dkbzybt jrfpsdf.n tcntcndtyyst ,tpfyrjhyst ccskrb, yfghbvth, c
erfpfybtv URL cfqnf, kb,j ccskrf yf cfqn c gjvjom. bpj,hf;tybz. Ñtqxfc
gjbcrjdbrb yfexbkbcm jnkbxfnm gjregyst ccskrb jn tcntcndtyys[ b dct
vtymitt pyfxtybt ghblf.n «ghjlf;ysv» ccskrfv b htcehcfv, rjnjhst lfyyst
ccskrb ghjlf.n. Ïj'njve ytj,[jlbvj ltkfnm bynthtcysq b kexit dctuj
'rcrk.pbdysq rjyntyn, xnj,s ghbdktrfnm tcntcndtyyst ccskrb
gjkmpjdfntktq.
Ïthtcnfytn kb ccskjxyjt hfy;bhjdfybt bvtnm gjlfdkz.ott pyfxtybt yf hfcgjkj;tybt cfqnf d gjbcrjdjq dslfxt. Åckb lf, nj rjulf?
Ïjbcrjdst hj,jns b ctqxfc yt lf.n ghtathtywbb ccskjxyjve
hfy;bhjdfyb.. Ýnj kbim cbuyfk, jlby bp vyjub[. Ñjdjregyjcnm 'nb[
cbuyfkjd yfrkflsdftncz yf cnfnbcnbxtcre. 'nfkjyye. vjltkm, rjnjhfz
hfccxbnsdftncz bc[jlz bp chtlyb[ pyfxtybq gjgekzhys[ cfqnjd. Åckb cfqn
tq cjjndtncndetn, nj gjbcrjdst cbcntvs lf.n tve nhfcn.
Åckb gjbcrjdst cbcntvs gjcxbnf.n, xnj dfif ccskrf cgfvyfz, nj jyb
gjybpzn gjpbwbb cfqnf. Ïj'njve ,elmnt jcnjhj;ys ghb gjregrt ccskjr.
Âf;yj ghjldbufnm cfqns d rjvgktrct, b ccskrb – 'nj njkmrj jlby bp
'nfgjd. Âf;yj gjybvfnm, xnj jlybvb ccskrfvb ctqxfc ybxtuj yt lj,bnmcz:
ntyltywbb gjbcrjdjuj hfy;bhjdfybz nht,e.n rjvgktrcyjuj gjl[jlf r
ghjldb;tyb. cfqnf. Ïhb 'njv, kexit gjkexbnm jlye ccskre c nhfcnjdjuj
gjgekzhyjuj htcehcf, yfghbvth, gjcnfdbd yf ytv htrkfvysq ,kjr, xtv c
nsczxb ytpyfxbntkmys[. Ákfujlfhz htrkfvyjve ,kjre e dfc yt njkmrj
gjdscbncz cfqn d byltrct, yj b r dfv ghblen pfbynthtcjdfyyst gjctnbntkb.
Ïjvybnt: xtv ,jkmit afrnjhjd hfy;bhjdfybz ds pfltqcndetnt d cdjtq
cnhfntubb ghjldb;tybz, ntv c ,jkmitq dthjznyjcnm. dfi cfqn cvj;tn
jrfpfnmcz yf gthds[ cnhjxrf[ gjbcrjdjq dslfxb.
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