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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Åckb ds njkmrj yfxbyftnt hf,jnfnm c Google AdWords, df;yj ybxtuj yt egecnbnm. 20 cjdtnjd j njv, xnj ltkfnm b yt ltkfnm, gjvjuen dfv ghb pfgecrt gthdjq htrkfvyjq rfvgfybb.
1. Ècgjkmpeqnt gkfybhjdobr rk.xtds[ ckjd. Ýnjn
,tcgkfnysq bycnhevtyn AdWords gjvj;tn dfv cjcnfdbnm cgbcjr rk.xtds[
ckjd, f nfr;t hfcibhbnm b crjhhtrnbhjdfnm ceotcnde.obq. Ïkfybhjdobr
ghtlkj;bn dfv j,ibhysq yf,jh djpvj;ys[ dfhbfynjd. Íf,thbntcm nthgtybz,
xnj,s ds,hfnm yfb,jktt 'aatrnbdyst ckjdf.
2. Òtcnbheqnt b jwtybdfqnt. Ècgjkmpez htrkfve c jgkfnjq pf
rkbr, ds cfvjcnjzntkmyj jghtltkztnt hfpvth t;tlytdys[ hfc[jljd, f nfr;t
vfrcbvfkmye. cnjbvjcnm rkbrf (cnfdre) lkz rf;ljuj rk.xtdjuj ckjdf.
Ïjcnjzyyj ghfrnbrezcm, ds jghtltkbnt yfb,jktt 'aatrnbdyst rk.xtdst ckjdf
b jgnbvbpbhetnt cfqn, xnj,s ghbdktxm ,jkmit gjctnbntktq bp dslfxb
gjbcrjds[ cbcntv. Ítj,[jlbvfz byajhvfwbz ljcnegyf dfv d k.,jt dhtvz.
3. Ðtnfhutnbheqnt j,]zdktybz. Ïhjcntqibq cgjcj, cnbvekbhjdfnm
gjctnbntktq djpdhfofnmcz yf cfqn — cjplfdfnm ghbdktrfntkmyst
j,]zdktybz, rjnjhst jndtxf.n b[ gjnht,yjcnzv.
4. Ïhjdjlbnt A / B ntcnbhjdfybt. Âs
vj;tnt cjplfdfnm crjkmrj eujlyj htrkfvys[ rfvgfybq, dyjcbnm
pyfxbntkmyst b yt,jkmibt bpvtytybz d rf;ljt j,]zdktybt b chfdybdfnm
htpekmnfns. Ýnj gjvj;tn yfqnb yfb,jktt 'aatrnbdysq dfhbfyn.
5. Ñjdthitycndeqnt ntrcns j,]zdktybq. Âf;yj, xnj,s jyb njxyj
cjjndtncndjdfkb gjnht,yjcnzv dfib[ gjntywbfkmys[ rkbtynjd. Ó,tlbntcm,
xnj gjctnbntkb, rjnjhst gjgflen yf dfi cfqn gj ccskrt d htrkfvyjv
j,]zdktybb, ltqcndbntkmyj pfbynthtcjdfys d ghtlkfuftvs[ njdfhf[ b
eckeuf[.
6. Èccktleqnt rk.xtdst ckjdf. Ïht;lt xtv htibnm, rfrbt ahfps
ds,hfnm lkz dfitq htrkfvyjq rfvgfybb, jwtybnt b[ ghb gjvjob gkfybhjdobrf
rk.xtds[ ckjd. Ñdjtdhtvtyyj ghjdtltyyjt bccktljdfybt gjpdjkbn dfv
gjkexbnm htpekmnfns, rjnjhs[ ds b yt ghtlgjkfufkb, b jnrhjtn
djpvj;yjcnb, j rjnjhs[ ds b yt gjljphtdfkb.
7. Âsltkzqnt ntvfnbxtcrbt uheggs j,]zdktybq. Åckb ds ghtlkfuftnt ;tvxe;yst cthmub b cthmub c ,hbkmzynfvb, cjplfqnt jnltkmye. uhegge j,]zdktybq lkz rf;ljuj dblf njdfhf.
8. Înckt;bdfqnt rjydthcb.. Âctulf ,elmnt d rehct njuj,
crjkmrj ds nhfnbnt yf ghjlf;b. Ó,tlbntcm, xnj byajhvfwbz cj cnhfybws
rjhpbys ljcnegyf d Google AdWords. Òfr ds cvj;tnt njxytt jwtybnm
ghb,skmyjcnm (ROI) rf;ljuj j,]zdktybz b rk.xtdjuj ckjdf, f nfr;t
jghtltkbnm bcnjxybrb wtktdjuj nhfabrf.
9. Ñjdthitycndeqnt cfqn. Äf;t yt,jkmibt bpvtytybz yf cfqnt cgjcj,ys pyfxbntkmyj edtkbxbnm ghjlf;b bkb ghbdktxm ,jkmit gjntywbfkmys[ rkbtynjd.
10. Àrnefkbpbheqnt hfpvth cnfdrb. Ècgjkmpeqnt utjuhfabxtcrbq
nfhutnbyu b eljcnjdthmntcm, xnj dfit ghtlkj;tybt bynthtcyj ds,hfyyjq
wtktdjq felbnjhbb. Ïhjdthmnt yfcnhjqrb vtcnjgjkj;tybz d dfib[ htrkfvys[
rfvgfybz[, xnj,s dfib j,]zdktybz dbltkb, gj rhfqytq vtht, ;bntkb ye;yjq
cnhfys b yf rjhhtrnyjv zpsrt.
11. ÍÅ gjl,bhfqnt rk.xtdst ckjdf, jcyjdsdfzcm njkmrj yf b[ gjgekzhyjcnb. Êfrbvb
,s cj,kfpybntkmysvb yb ,skb dscjrbt gjrfpfntkb cghjcf pfghjcf d vtczw,
'njuj ytljcnfnjxyj lkz ghbyznbz htitybz. Î,hfnbnt dybvfybt yf nj, rfr
gjnht,yjcnb gjkmpjdfntktq, ddjlzob[ rk.xtde. ahfpe ghb gjbcrt,
cjjnyjczncz c ntv, rfrbt ltqcndbz ds j;blftnt jn yb[ yf cfqnt.
Èpdtcnyj, xnj xtv xfot bcgjkmpetncz gjbcrjdfz ahfpf, ntv dsit
rjyrehtywbz b, cktljdfntkmyj, dsit cnfdrb. Åckb ghb dctq cdjtq
gjgekzhyjcnb rk.xtdjt ckjdj yt hf,jnftn yf dfib wtkb, ybrfrbt pfnhfns yt
bcghfdzn ybprb[ rjydthcbjyys[ gjrfpfntktq.
12. ÍÅ cjcnfdkzqnt ntrcn j,]zdktybz nfr, xnj,s ghbdktxm rfr vj;yj ,jkmit gjctnbntktq. ×tv
e;t dfif cgtwbfkbpfwbz, ntv rjyrhtnytt ljk;yj ,snm ghtlkj;tybt.
Ècgjkmpez j,obt ahfps, ds cajhvbhetnt kj;yjt dgtxfnktybt, b gjctnbntkb
gjrbyen dfi cfqn e;t xthtp ytcrjkmrj ctreyl, gjnjve xnj d
ltqcndbntkmyjcnb ds yt ghtlkfuftnt nj, xnj jyb boen. Â bnjut ds
jgkfxbdftnt rf;lsq rkbr, yj yt gjkexftnt rkbtynjd.
13. ÍÅ j,hfofqnt dybvfybz yf gjrfpfntkb gjgekzhyjcnb rk.xtds[ ckjd. Google
AdWords ,eltn ujdjhbnm dfv, xnj dfif htrkfvf yt hf,jnftn, gjnjve xnj
ybrnj yt bcgjkmpetn gjlj,yst pfghjcs. Ít j,hfofqnt dybvfybz! Åckb ds
edthtys, xnj ds,hfyyst ckjdf dfib gjntywbfkmyst rkbtyns j,zpfntkmyj
ddtlen d gjbcrt Google, cvtkj lj,fdkzqnt b[ b jnckt;bdfqnt nhfabr.
14. ÍÅ cnfhfqntcm gj,bnm cnfdrb dfib[ rjyrehtynjd. Äf, ghtdpjqnb rkbtynjd b edbltnm cdj. htrkfve yf gthdjq gjpbwbb ghbznyj, yj ytljkuj. . Âctulf yfqltncz rnj-nj c ,jkmibv ,.l;tnjv.
15. ÍÅ pf,sdfqnt j wtktds[ cnhfybwf[. Åckb ds ytjlyjrhfnyj
vtyzkb yfcnhjqrb htrkfvyjq rfvgfybb, f gjrfpfntkb rjydthcbb dct hfdyj
ytdscjrb, jgnbvbpbheqnt wtktde. cnhfybwe. Åckb wtktds[ cnhfybw
ytcrjkmrj, vj;yj ghbdzpfnm b[ r hfpysv j,]zdktybzv b dszdbnm yfb,jktt
elfxyjt cjxtnfybt.
16. ÍÅ ghtyt,htufqnt utjnfhutnbyujv. Ðtrkfvjlfntkm ljk;ty
gjcnjzyyj ghbybvfnm htitybz, hfpvsikznm b ,snm d rehct ghjbc[jlzotuj lkz
ecgt[f ,bpytcf. Ítdybvfybt r utjuhfabb gjrfpf j,]zdktybq yt njkmrj
vj;tn cybpbnm 'aatrnbdyjcnm htrkfvyjq rfvgfybb, yj b cgjcj,yj yfytcnb
dhtl dfitq rjvgfybb.
17. ÍÅ lj,fdkzqnt dct rk.xtdst ckjdf d jlye uhegge j,]zdktybq. Ïjckt
htubcnhfwbb ifu pf ifujv ds cjplftnt jlye rfvgfyb. b jlye uhegge
j,]zdktybq, d rjnjhe. b gjvtoftnt dct rk.xtdst ckjdf. Â htpekmnfnt
dvtcnt jrfpsdf.ncz yt cdzpfyyst lheu c lheujv ahfps.
Ðfpltkbnt ,kbprbt rk.xtdst ahfps yf uheggs — 'nj eghjcnbn yfgbcfybt
ntrcnf j,]zdktybq b gjl,jh gjl[jlzotq wtktdjq cnhfybws. Âjpyfuhf;ltybtv
pf ghjltkfyye. hf,jne cnfyen dscjrbq gjrfpfntkm rfxtcndf b CTR.
18. ÍÅ pf,sdfqnt jgnbvbpbhjdfnm wtktde. cnhfybwe. Îyf ljk;yf gjkyjcnm. cjjndtncndjdfnm njve, j xtv ujdjhbncz d j,]zdktybb. Ýnj gjdscbn gjrfpfntkb rfxtcndf b CTR.
19. ÍÅ gjkfufqntcm bcrk.xbntkmyj yf j,obt rk.xtdst ckjdf. Êjulf
htrkfvjlfntkb [jnzn ghbdktxm rfr vj;yj ,jkmit gjctnbntktq, jyb ltkf.n
cnfdre yf ckjdf, j,jpyfxf.obt vfrcbvfkmyj j,obt gjyznbz. Îlyfrj 'nj yt
cgjcj,cndetn gjdsityb. rjydthcbb b nht,etn j,ibhyjuj cgbcrf vbyec-ckjd,
xnj,s ,snm ltqcndbntkmyj 'aatrnbdysvb. Ê njve ;t, j,]zdktybz c gjlj,ysvb
rk.xtdsvb ckjdfvb ,elen vtytt ecgtiysvb d chfdytybb c ntvb, rjnjhst
cjlth;fn njxyst cjdgfltybz bkb ,jktt rjyrhtnyst ahfps.
20. ÍÅ ghtrhfofqnt ntcnbhjdfnm. Ítghthsdyj ghjdthzqnt ntrcns
j,]zdktybq, rk.xtdst ckjdf, wtktdst cnhfybws b nfr lfktt. Íj yt
edktrfqntcm. Âct ntcns ljk;ys ,snm byajhvfnbdysvb, njulf b[ yt ,eltn
ckbirjv vyjuj bkb ckbirjv vfkj.
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