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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå) Ãjkjdyjq ,jkm. lkz vyjub[ vfhrtnjkjujd jcnftncz djghjc, rfr edtkbxbnm gjnjr dt,-nhfabrf yf cfqn b e,tlbnmcz, xnj rf;lsq bp yjds[ gjkmpjdfntktq ecgtiyj gthtitk d cnfnec gjregfntkz. Ítqk Ïfntkm (Neil Patel), cjjcyjdfntkm rjvgfybq Crazy Egg b KISSmetrics, jlby bp dtleob[ pfgflys[ fyfkbnbrjd, d cdjtq cnfnmt hfccrfpfk j 7 cgjcj,f[ edtkbxbnm rjydthcb. ytpfdbcbvj jn yfghfdktybz, d rjnjhjv hfpdbdftncz ,bpytc (e-commerce, kbljutythfwbz b lh.). 1. Êtqcs ,kjut fdnjhf QuickSprout.com e;t
lfdyj ,sk cjplfy hfpltk, gjcdzotyysq rtqcfv: TechCrunch, Gawker Media,
Timothy Sykes b lh. Â cdjb[ cnfnmz[ fdnjh gjlhj,yj fyfkbpbhetn
ghjltkfyye. bv hf,jne lkz njuj, xnj,s gjkmpjdfntkb vjukb bpdktxm
gjktpysq ehjr b djcgjkmpjdfnmcz cjdtnfvb ghjatccbjyfkf yf ghfrnbrt.
13,8% gjctnbntktq cfqnf, ghjxbnfdib[
he,hbre c rtqcfvb, rjydthnbhe.ncz d rkbtynjd. Ïhbxbyf cnjkm ecgtiyjuj
htpekmnfnf pfrk.xftncz d njv, xnj d rf;ljv rtqct fdnjh yt ghjcnj
hfccrfpsdftn j, edtkbxtybb nhfabrf b ghb,skb, f yf htfkmys[ ghbvthf[
gjrfpsdftn, rfr 'njuj lj,bnmcz.
Îcyjdsdfzcm yf cdjtv jgsnt hf,jns,
Ítqk Ïfntkm ghbitk r dsdjle, xnj vyjubt yt dthzn njve, xnj jyb xbnf.n.
Äkz njuj xnj,s gjkmpjdfntkb yt cjvytdfkbcm d ghfdlbdjcnb yfgbcfyyjuj, jy
lj,fdbk d he,hbre rtqcjd htrjvtylfwbb.
2. Ðtrjvtylfwbb«Ëtuxt crfpfnm, xtv cltkfnm» - 'nj rfr hfp j htrjvtylfwbz[. Ìyjubt ghjcnj yt pyf.n, rfr ghfdbkmyj b[ bcgjkmpjdfnm b hfpvtof.n e ct,z yf cfqnf[ gjlj,yst jnpsds: Ítcvjnhz yf nj, xnj 'nj ytgkj[fz
htrjvtylfwbz, d ytq cjlth;fncz gjkyjt bvz rkbtynf b bpj,hf;tybt, jyf yt
cnjkm e,tlbntkmyf, rfr cktle.ofz:
 Äfyyfz htrjvtylfwbz jxtym lkbyyfz, yj
yflt;yfz. Â ytq hfccrfpfyf bcnjhbz rkbtynf, rjnjhfz yt vj;tn yt
pfwtgbnm, f nfr;t ghtlcnfdktys rjyrhtnyst htpekmnfns.
Ânjhfz htrjvtylfwbz jrfpfkfcm ,jktt 'aatrnbdyjq: ehjdtym ghjlf; yf 11,3% ,jkmit, gj chfdytyb. c gthdsv dfhbfynjv.
Õjhjibt htrjvtylfwbb ljk;ys ,snm
gjdctvtcnyj yf dfitv cfqnt, yfxbyfz jn cnhfybw rfnfkjuf, pfrfyxbdfz
rjhpbyjq. Ítqkm Ïfntkm e,t;lty, xnj 'nj j,zpfntkmyj gjkj;bntkmyj
jnhfpbncz yf ehjdyt ghjlf;.
3. Ñnflyjt xedcndjÌjlf j,sxyj dkbztn yf j,otcndj d
wtkjv: tckb ,jkmibycndj k.ltq e;t cnfkb ;thndfvb rfrjuj-yb,elm
gjdfkmyjuj edktxtybz, nj vsckm ghbcjtlbybnmcz r ybv, crjhtq dctuj, e;t
yt hfp djpybrfkf e rf;ljuj jnltkmyj dpznjuj gjkmpjdfntkz.
Òbvjnb Ñfqrc (Timothy Sykes)
bcgjkmpetn 'njn gcb[jkjubxtcrbq ghbtv d cdjtq hf,jnt. Ócgtiysq
nhtqlth-vbkkbjyth ecnhjbk rjyrehc gjl yfpdfybtv Millionaire Challenge,
gj,tlbntkm rjnjhjuj gjkexftn djpvj;yjcnm ghjqnb rehc j,extybz e
bpdtcnyjuj ,bpytcvtyf. ×nj,s ghbdktxm ,jkmit dybvfybz b pfbynthtcjdfnm
gjkmpjdfntktq, Ñfqrc hfpvtcnbk jnpsds cdjb[ extybrjd yf jabwbfkmyjv
cfqnt. Ïk.c lj,fdbk dcgksdf.obt jryf, jgjdtof.obt pfitlituj yf cfqn j
njv, xnj rnj-nj njkmrj xnj gjlfk pfzdre yf exfcnbt d rjyrehct.
 Êfr ghfdbkj, 'nb yt[bnhst vfybgekzwbb
c cfqnjv dspsdf.n e gjkmpjdfntktq cktle.obt vsckb: «Åckb cnjkmrj k.ltq
pfhtubcnhbhjdfkbcm, nj jlyjpyfxyj jyb pyf.n, xnj-nj, xtuj yt pyf. z».
Ýnj j,zpfntkmyj jnhfpbncz yf gjrfpfntkt rjkbxtcndf htubcnhfwbq.
Ïhbv. Àdnjhf: «Ïj[j;e. kjubre bcgjkmpe.n d cdjb[ dbl;tnf[ gjgekzhyst cjwbfkmyst ctnb».
 Êjvgfybz Basecamp nfr;t htibkf
bcgjkmpjdfnm nt[yjkjub. «vfccjdjuj cjpyfybz» lkz edtkbxtybz rjydthcbb.
Înrhsdfz b[ cfqn, rf;lsq gjkmpjdfntkm dblbn wbahe, j,jpyfxf.oe.
rjkbxtcndj pfhtubcnhbhjdfdib[cz yf ghjikjq ytltkt xtkjdtr.
 Äfyyfz nfrnbrf – jnkbxysq cgjcj, edtkbxbnm ghjwtyn htubcnhfwbb gjkmpjdfntktq.
4. Ëjujnbgs gfhnythjd rjvgfybb Íf cfqnf[ NeilPatel.com b Quick
Sprout gjkmpjdfntkm vj;tn edbltnm kjujnbgs dct[ rjvgfybq, c rtv fdnjh
ecgtiyj cjnhelybxfk, kexib[ bplfybq, d rjnjhs[ jgbcsdfkb tuj
ltzntkmyjcnm, gjkextyyst yfuhfls.
Äfyysq gjl[jl gjkj;bntkmyj dkbztn yf
rjydthcb.. Ítqk Ïfntkm ghjdtk 'rcgthbvtyn b yf dhtvz e,hfk kjujnbgs c
cfqnf. Â htpekmnfnt gjrfpfntkm rjydthcbb egfk yf 9,9%. Ïj'njve fdnjh
cjdtnetn dctv gjkmpjdfntkzv yt cntcyznmcz b [dfcnfnmcz dctvb cdjbvb
ljcnb;tybzvb, gjctnbntkb cfqnf 'nj jwtyzn.
5. Ïthcjyfkbpbheqnt rjvvthxtcrjt ghtlkj;tybtË.lb gj cdjtq ghbhjlt 'ujbcnbxys: c
,jkmibv eljdjkmcndbtv cjukfczncz gjlgbcfnmcz bkb regbnm dfi njdfh, tckb
jy ,sk cjplfy cgtwbfkmyj lkz yb[.
Êjvgfybz, rjytxyj, vj;tn nhfnbnm
dhtvz b ltymub yf hfphf,jnre bylbdblefkmyjq ghjlerwbb, njkmrj 'nj
ghfrnbxtcrb ytdjpvj;yj. Åcnm b lheujt htitybt. Àdnjh cjdtnetn
gthcjyfkbpbhjdfnm rjvvthxtcrjt ghtlkj;tybt, yfcnhjbd nfhutnbyu yf
rf;ljuj bp rkbtynjd. Ífghbvth, tckb ds [jnbnt ghjlfnm rhtv ghjnbd
vjhoby, nj c gjvjom. ds,hfyyjuj aeyrwbjyfkf vj;yj pflfnm ujhjl, d
rjnjhjv ;bdtn gjkmpjdfntkm:
«Ópyfq, rfr dsukzltnm kexit dct[ d Ànkfynt, infn Ä;jhl;bz».
Èkb xnj-nj ,jktt j,ott:
 (Ïjplhfdkztv! Âs cnfkb jlybv bp nht[ gjkmpjdfntktq, rnj gjkexbk ljcneg r ghjcvjnhe 'njuj dbltj…)
Ìfhrtnjkjub jnvtxfkb hjcn ehjdyz rjydthcbb 33%, vbyec - j,sxyj
nfrfz nfrnbrf yt hf,jnftn d chtlt ghjldbyens[ bynthytn-gjkmpjdfntktq.
6. Îuhfybxtyysq ljcneg rfxtcndt ghbvthf bcgjkmpjdfybz
lfyyjq nt[ybrb Ítqkm Ïfntkm ghbdjlbncfqn Quora. È[ gjl[jl r ghjwtcce
htubcnhfwbb jxtym bynthtcty.
Ïjckt njuj, rfr gjkmpjdfntkm e;t yfxfk xbnfnm vfnthbfk, yf cnhfybwt gjzdkztncz jryj htubcnhfwbb:
 ×bnfntkm e;t pfbynthtcjdfy b, tcntcndtyyj, [jxtn epyfnm ntve lj rjywf, f, cktljdfntkmyj, chfpe htubcnhbhetncz.
Åckb dfi njdfh ltqcndbntkmyj
dslf.obqcz, ds vj;tnt djcgjkmpjdfnmcz nfrnbrjq juhfybxtyyjuj ljcnegf b
hfphtibnm d[jl yf cfqn njkmrj pfhtubcnhbhjdfyysv bkb gkfnysv
gjkmpjdfntkzv.
Ítqk Ïfntkm ghjntcnbhjdfk gjlj,ye.
nt[ybre yf cfqnt Quick Sprout: gjghjcbk gjkmpjdfntkz ddtcnb email lkz
njuj, xnj,s ljxbnfnm cnfnm..
 7. Ñrjhjcnm pfuheprb cfqnfÎxtym xfcnj hfphf,jnxbrb pf,sdf.n
bvtyyj j, 'njv afrnjht. Íj yf cfvjv ltkt jy bvttn rjkjccfkmyjt dkbzybt
yf ehjdtym rjydthcbb. Èvtyyj gj'njve nfrbt rjvgfybb, rfr Amazon b eBay
ltkf.n dct djpvj;yjt lkz njuj, xnj,s b[ cfqns pfuhe;fkbcm cegth,scnhj.
Ñ rf;ljq kbiytq ctreyljq rjvgfybz nthztn gjregfntktq: gjrfpfntkb rjydthcbb evtymif.ncz yf 7%.
Çfrk.xtybtÍtqk Ïfntkm gjltkbkcz cdjbv jgsnjv b hfccrfpfk j ghjcns[ nfrnbrf[, rjnjhst gjvjukb tve ljcnbxm ghtrhfcys[ htpekmnfnjd.
Ñeotcndetn vyj;tcndj hfpkbxys[
cgjcj,jd j,tcgtxbnm [jhjie. rjydthcb. gjkmpjdfntktq, ukfdyjt yt
jcnfyfdkbdfnmcz yf ljcnbuyenjv b ntcnbhjdfnm k.,e. bynthtcye. blt..
Âjpvj;yjcnb ltqcndbntkmyj ,tcrjytxys: rfrbt nfrnbrb bcgjkmpetnt ds, xnj,s gjdscbnm ehjdtym rjydthcbb?
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