Îlby bp cfvs[ ghjcns[ cgjcj,jd gjdscbnm rjydthcb. – ghblevfnm [jhjibq pfujkjdjr. Ítqk Ïfntkm (Neil Patel), cjjcyjdfntkm htcehcjd KISSmetrics b CrazyEgg, d cdjtq cnfnmt gjltkbkcz ytcrjkmrbvb cgjcj,fvb ghbdktxtybz gjkmpjdfntktq c gjvjom. elfxys[ pfujkjdrjd.
Òtcn #1: Ïhjlf;f htitybq
Êf;lsq gjkmpjdfntkm botn d bynthytnt rfrjq-kb,j njdfh cj cdjtq jghtltk¸yyjq wtkm., j;blfz yfqnb yf cfqnt htitybt cdjtq ghj,ktvs. Ðtrkfvjlfntkm ljk;ty njxyj jghtltkbnm ghj,ktve b gjvtcnbnm tt htitybt d pfujkjdjr.
MarketingProfs ghjdtkb ntcnbhjdfybt, d rjnjhjv jyb bcgjkmpjdfkb vtnjl «ghjlf;b htitybq» b gjdscbkb rjydthcb. yf 28%.
Ïhjlf;f htitybq hf,jnftn njkmrj d njv ckexft, tckb ds njxyj pyftnt, rfrbt ahfps b dshf;tybz yf[jlzn jnrkbr e gjkmpjdfntktq. Äkz 'njuj yf cfqnt cjplf.ncz jghjcs:
- Ñ rfrjq wtkm. ds ghbikb yf cfqn?
- Êfr vs vj;tv gjvjxm htibnm dfie ghj,ktve?
Òtcn #2: Ècgjkmpeqnt ckjdj «,tcgkfnyj»
Ênj bp yfc yt k.,bn, rjulf dct ,tcgkfnyj? Èvtyyj gj'njve d pfujkjdjr cnjbn drk.xfnm 'nj ckjdj, rfr ,elnj ds [jnbnt gjlfhbnm xnj-nj gjkmpjdfntk., yfghbvth, «,tcgkfnyfz ghj,yfz dthcbz».
Highrise ghjdtkb ntcnbhjdfybt, drk.xbkb d pfujkjdjr ckjdf «Free Trial», ntv cfvsv edtkbxbd rjydthcb. yf 30%.
Åckb dfif rjvgfybz yt ghtlkfuftn eckeue ,tcgkfnyjuj jpyfrjvbntkmyjuj bcgjkmpjdfybz, ds dct hfdyj vj;tnt ccskfnmcz yf cnjbvjcnm d pfujkjdrt. Ífghbvth, Crazy Egg j,hfnbkb dybvfybt, xnj ahfpf «ybprbt wtys» rjydthnbhetncz kexit, xtv «,tcgkfnyfz ghj,yfz dthcbz».
Ë.lb yt ljdthz.n njve, c xtv jyb yt pyfrjvs. Ítqk Ïfntkm cjdtnetn ghbdktrfnm b[ dybvfybt ghtlkj;tybzvb j ,tcgkfnys[ ghj,ys[ dthcbz[, ybprb[ wtyf[ bkb cnjghjwtynyjq ufhfynbb. Ècgjkmpeqnt 'nb nhb gfhfvtnhf d pfujkjdrt b cxbnfqnt ghjwtyn rjydthcbb.
Òtcn #3: Ñhfdybdfqnt
KISSmetrics bcgjkmpjdfkb lfyysq vtnjl yf ghfrnbrt. Äkz 'njuj jyb chfdybkb cthdbc c e;t bpdtcnysv gjkmpjdfntkzv Google Analytics.
(Google Analytics hfccrfpsdftn, xnj ckexbkjcm, KISSmetrics j,]zcyztn, rnj 'nj cltkfk. Çfhtubcnhbheqntcm ,tcgkfnyj b epyfqnt, rnj cjcnfdkztn dfie wtktde. felbnjhb., b rfr c ybvb hf,jnfnm)
Êjvgfybz chfdybdftn ct,z c Google Analytics, gjgekzhysv bycnhevtynjv, rjnjhsq pyf.n b bcgjkmpe.n vyjubt gjkmpjdfntkb d bynthytnt. Òtv cfvsv gjntywbfkmyst gjregfntkb chfpe gjybvf.n, xtv pfybvftncz rjvgfybz htrkfvjlfntkz. Ýnj b cnfkj jcyjdyjq ghbxbyjq hjcnf rjydthcbb.
KISSmetrics ntcnbhjdfkb ytcrjkmrj dfhbfynjd pfujkjdrf, yj bvtyyj “Google Analytics tells you what happened, KISSmetrics tells you who did it” jrfpfkcz dsbuhsiysv c ghtbveotcndjv 40%. Èyjulf chfdytybt c rjyrehtynfvb ,kfujgjkexyj dkbztn yf hfpdbnbt ,bpytcf.
Òtcn #4: Ïjl[jlbn kb pfujkjdjr j,]zdktyb.?
Çfujkjdjr ljk;ty yt njkmrj gjl[jlbnm gj cvscke jcyjdyjve ntrcne j,]zdktybz, yj b fccjwbbhjdfnmcz c ghjlernjv, rjnjhsq htrkfvbhetncz. Åckb jcyjdyjq nhfaabr gjcnegftn c rjyntrcnf, vj;yj ghblevsdfnm eybrfkmyst pfujkjdrb gjl jghtltktyyst njdfhs.
California Closets ghjdtkb ntcnbhjdfybt, d rjnjhjv jyb htibkb ds,hfnm dfhbfyn, yfb,jktt gjl[jlzobq b[ j,]zdktyb..
(Âfhbfyn À: Òj, xnj dfv ye;yj. Îcnfyjdbntcm yf kexitv. Çdjybnt b htubcnhbheqntcm ctujlyz.
Âfhbfyn Â: ×bcnj. Îghznyj. Âct yf cdjb[ vtcnf[. Çfgbibntcm yf ,tcgkfnye. rjycekmnfwb. e;t ctujlyz.)
Êfr ds levftnt, rfrjq ,sk htpekmnfn? Êjydthcbz edtkbxbkfcm yf 115%! Â bltfkt rf;ljt bp j,]zdktybq ljk;yj ccskfnmcz yf gjcfljxye. cnhfybwe cfqnf, pfujkjdjr rjnjhjq flfgnbhjdfy r jcyjdyjq htrkfvt.
Òtcn #5: Ïhtlcnfdmnt pfujkjdjr d dblt htrjvtylfwbb
Âjpvj;yj 'nj yt cfvsq elj,ysq dfhbfyn, yj tckb cltkfnm bp pfujkjdrf htrjvtylfwb., nj rjydthcbz pfvtnyj djphfcntn.
LKR Social Media djcgjkmpjdfkbcm gjlj,yjq nfrnbrjq b ghjdtkb A/B ntcnbhjdfybt. Êjydthcbz edtkbxbkfcm yf 24,31%.
Âjn rfr dsukzltk gthdjyfxfkmysq dfhbfyn pfujkjdrf:
(Âs [jnbnt gjkexbnm ,tcgkfnysq gkfy ghjldb;tybz ,htylf d cjwbfkmys[ ctnz[?
Êf;le. ytltk. ds cvj;tnt jnrhsnm lkz ct,z xnj-nj yjdjt:
- gjkexbnm nfhutnbhjdfyysq nhfaabr bp rjvvtynfhbtd,
- ghtdhfnbnm email gjlgbcre d vt[fybpv ghjldb;tybz,
- ,elmnt d rehct djpvj;ys[ gthcgtrnbd.)
À djn dthcbz-htrjvtylfwbz:
(«Ålbycndtyyjt gbcmvj, rjnjhjt z xbnf., ghb[jlbn jn dfc»
Èvtyyj 'nb ckjdf rf;lsq ltym z cksie jn cdjb[ gjlgbcxbrjd. Ïhbcjtlbyzqntcm r ecgtiysv ,bpytcvtyfv, rjnjhst ghbj,htnf.n dct ,jkmit kbljd bp cjwbfkmys[ ctntq c rf;lsv lytv.)
Åckb ds htibkb bcgjkmpjdfnm lfyysq gjl[jl yf ghfrnbrt, nj pfgjvybnt, xnj ytkmpz bcgjkmpjdfnm jxtym lkbyyst htrjvtylfwbb d pfujkjdrt. Îcyjdyfz aeyrwbz pfujkjdrf – ghbdktrfnm dybvfybt xbnfntkz b gj,e;lfnm r ghjxntyb. gjkyjq cnfnmb.
Test #6: Ñrf;bnt gjkmpjdfntkzv, xnj jyb gjkexfn d bnjut
Èyjulf ghzvfz cnhfntubz ltqcndbz – cfvsq kexibq dfhbfyn. CityCliq bcgjkmpjdfkb tt d cdjtq htrkfvyjq rfvgfybb.
Îyb ntcnbhjdfkb cktle.obt dfhbfyns pfujkjdrjd:
- Businesses grow faster online! (Ábpytc hfpdbdftncz ,scnhtt jykfqy!)
- Create a webpage for your business. (Ñjplfqnt dt,-cnhfybwe lkz dfituj ,bpytcf.)
- Get found faster! (Ïecnm dfc yf[jlzn ,scnhtt!)
- Online advertising that works! (Ðtrkfvf jykfqy, rjnjhfz hf,jnftn!)
CityCliq j,yfhe;bkb, xnj pfujkjdjr «Create a webpage for your business. (Ñjplfqnt dt,-cnhfybwe lkz dfituj ,bpytcf)» jrfpfkcz elfxytt, xtv «Get found faster! (Ïecnm dfc yf[jlzn ,scnhtt!)». Â htpekmnfnt rjkbxtcndj htubcnhfwbq gjkmpjdfntktq edtkbxbkjcm yf 89%.
Ýnj ljrfpsdftn, xnj yt dctulf rhtfnbdysq pfujkjdjr cnfyjdbncz dsbuhsiysv. Èyjulf gjkmpjdfntk. ytj,[jlbvj hfccrfpfnm, xtv pfybvftncz rjvgfybz. Ïhjcnj b ljcnegyj.
Òtcn #7: Ïjcktljdfntkmyst pfujkjdrb
Îxtym htlrj djhjyrf rjydthcbb pfdbcbn njkmrj jn jlyjq cnhfybws. Ñhtlytcnfnbcnbxtcrbq cfqn j,sxyj cjcnjbn bp 4 xfcntq: ljvfiyzz cnhfybwf, cnhfybwf wty, htubcnhfwbb b cnhfybwf jnpsdjd. Äheubvb ckjdfvb, d 'njv ckexft yf cfqnt ljk;yj ,snm 4 pfujkjdrf: gj jlyjve yf cnhfybwe. Ïhbxtv jyb ljk;ys ,snm cjukfcjdfys lheu c lheujv.
Âj dhtvz ghtlds,jhyjq rjvgfybb cfqn flvbybcnhfwbb ghtpbltynf ÑØÀ ghjdtk ntcnbhjdfybt. Ïthdsq pfujkjdjr d gjcktljdfntkmyjcnb ,sk jxtym htktdfynty lkz rjydthcbb dnjhjuj.
Ðtpekmnfn: yf 21% edtkbxbkfcm rjydthcbz ,kfujlfhz njve, xnj pfujkjdrb yf rf;ljv 'nfgt gtht[jlf gj cfqne cjjndtncndjdfkb lheu lheue.
Òtcn #8: Ít pf,elmnt ghj gjlpfujkjdrb
Ñgtwbfkbcns rjvgfybb Jumpbox ghjdtkb ntcnbhjdfybt htrkfvys[ j,]zdktybq. Â gthdjv dfhbfynt ,sk pfujkjdjr b gjlpfujkjdjr, dj dnjhjv – njkmrj pfujkjdjr.
Òfrbv ,sk rjynhjkmysq 'ktvtyn:
Òtcnbhetvsq 'ktvtyn:
Ïjghj,eqnt ljuflfnmcz, rfrjq dfhbfyn rjydthnbhjdfkcz kexit? Ânjhjq gjrfpfk 88% hjcnf.
Âj dhtvz AB ntcnbhjdfybz yt pf,sdfqnt ghjdthznm yfkbxbt gjlpfujkjdrjd, f nfr;t b[ vyjujxbcktyyst dfhbfyns.
Òtcn #9: Ë.,jgsncndj [jhjij ghjlftncz
Îlyf;ls Ítqk Ïfntkm ntcnbhjdfk pfujkjdrb lkz cdjtuj cfqnf Quick Sprout Traffic System. Ïthdjyfxfkmysq dfhbfyn pfujkjdrf ,sk “Learn how to double your traffic in 30 days for free” (Ópyfqnt, rfr eldjbnm nhfaabr ,tcgkfnyj pf 30 lytq). Îxtym nhelyj ,skj ghblevfnm lheujq pfujkjdjr, rjnjhsq jrfpfkcz ,s kexit 'njuj. Â rfxtcndt 'rcgthbvtynf htibkb ghjntcnbhjdfnm “When Amazon, Viacom and NBC need more traffic to their website this is who they call” (Âjn r rjve j,hfof.ncz Amazon, Viacomb NBC, rjulf [jnzn edtkbxbnm gjnjr nhfaabrf yf dt,-cfqn). Ðtpekmnfn yt pfcnfdbk ct,z ;lfnm.
Êjydthcbz edtkbxbkfcm yf 31.7%. Àdnjh ,sk ijrbhjdfy, gjybvfz, xnj vyjujj,tof.obq pfujkjdjr cj ckjdjv «,tcgkfnyj» rjydthnbhjdfkcz [e;t, xtv njn, xnj dspsdfk k.,jgsncndj.
Ãkfdyjt – gjvybnm, xnj ytn ghtltkf cjdthitycnde, b dctulf yfqltncz dfhbfyn kexit.
Òtcn #10: Órfpsdfqnt dhtvtyyjq ghjvt;enjr
Ë.lzv yt yhfdbncz ljkufz htubcnhfwbz. Âhzl kb bv pf[jxtncz regbnm njdfh, rjnjhsq b nfr e;t jnyzk e yb[ vyjuj dhtvtyb.
 cdjtv pfujkjdrt ds vj;tnt lfnm gjkmpjdfntkzv gjyznm, xnj ghjwtcc htubcnhfwbb jxtym ghjcn b yt jnybvtn vyjuj dhtvtyb, f ghtlkfuftvsq ghjlern ktujr d bcgjkmpjdfybb.
Ñgtwbfkbcns Crazy Egg ntcnbhjdfkb pfujkjdjr, d rjnjhjv erfpfkb dhtvtyyjq ghjvt;enjr:
Ïjlpfujkjdjr “View your heatmap & get started in less than 60 seconds” (Ïhjcvfnhbdfqnt dfie ntgkjde. rfhne b yfxybnt d ntxtybt 60 ctreyl) edtkbxbk rjkbxtcndj kbljd yf 16,2%, gj chfdytyb. c “You’re just 1 step away from viewing your heatmap” (Âs d jlyjv ifut jn ghjcvjnhf dfitq ntgkjdjq rfhns).
Çfrk.xtybt
Ìyjubt bp 'nb[ bltq yfikb cdjt djgkjotybt b gjdscbkb rjydthcb. cfqnjd. Íj 'nj yt pyfxbn, xnj bcgjkmpjdfybt rjyrhtnys[ ghbvthjd ghbytctn jlbyfrjdst htpekmnfns lkz dct[ htcehcjd.
Àdnjh cnfnmb ltkbncz jgsnjv: «Ïthtl ntv rfr yfxfnm À/Â ntcnbhjdfybt, z cjplf. ytyfcnjzoe. wtktde. cnhfybwe b CTA lkz njuj, xnj,s gjyznm, crjkmrj jy cj,thtn rkbrjd. Çfntv z gjregf. Google AdWords nhfaabr lkz 'njq ytyfcnjzotq cnhfybws, xnj,s epyfnm ghbdktrftn kb dybvfybt vjq pfujkjdjr. Åckb gjkmpjdfntkb rkbrf.n CTA, nj z yfxbyf. A/B ntcnbhjdfybt».
Ïhjljk;fqnt ntcnbhjdfnm pfujkjdrb, yj ltkfqnt 'nj hfpevyj. Ít cnjbn
htfkbpjdsdfnm ,tcgjktpyst bltb b nhfnbnm cdjt dhtvz. Ócnhfbdfqnt jghjcs
yf cfqnt b dszcyzqnt, xnj [jnzn gjkmpjdfntkb.
