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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Âytiybt ccskrb – ytjn]tvktvfz xfcnm gjbcrjdjuj ghjldb;tybz cfqnjd,
,tp bcgjkmpjdfybz rjnjhs[ ytdjpvj;yj ljcnbxm [jhjib[ htpekmnfnjd ghb
ghjldb;tybb rjyrehtynys[ pfghjcjd. ×bckj b rfxtcndj ccskjr – jlby bp
df;ytqib[ gfhfvtnhjd hfy;bhjdfybz cfqnjd gjbcrjdbrfvb. ßyltrc b Google
htuekzhyj ,jh.ncz c «gkj[bvb» ccskrfvb, ddjlz yjdst fkujhbnvs b eckj;yzz
ghjwtcc gjbcrf rfxtcndtyys[ ccskjr.
Êfrbt ,sdf.n dytiybt ccskrb
Ïj [fhfrnthe djpybryjdtybz dytiybt ccskrb ,sdf.n:
- Åcntcndtyyst – rjulf yf dfi cfqn tcntcndtyysv j,hfpjv
ccskf.ncz lheubt cfqns (yfghbvth, ghb cjdgfltybb ntvfnbr bkb jncskrt r
rfrjq-nj byajhvfwbb). Òfrbt ccskrb yfb,jktt 'aatrnbdyst lkz ghjldb;tybz,
b xtv b[ ,jkmit, ntv dsit ljdthbt r cfqne e gjbcrjds[ cbcntv, jcj,tyyj
tckb ccskf.obtcz htcehcs – rfxtcndtyyst b gjktpyst lkz gjkmpjdfntktq.
- Íttcntcndtyyst – 'nj rfr hfp nt cfvst «gkj[bt» ccskrb,
rjnjhst ybrnj b ybrjulf yt gjcnfdbn ghjcnj nfr. Òfrbt ccskrb
gjljphbntkmys lkz gjbcrjds[ cbcntv, f vtnjls ghjldb;tybz - ytxtcnyst,
n.r. ghtbveotcndtyyj cke;fn lkz yfrhenrb gfhfvtnhjd dfituj cfqnf.
Ïhbvth yttcntcndtyys[ ccskjr
Ïj dhtvtyb hfpvtotybz:
- Ïjcnjzyyst ccskrb – 'nj rjulf dytiyzz ccskrf yf dfi
cfqn hfpvtoftncz yfdctulf. È xtv ljkmit ceotcndetn dytiyzz ccskrf, ntv
,jktt wtyyf jyf lkz gjbcrjdjq cbcntvs.
- Âhtvtyyst ccskrb hfpvtof.ncz kbim yf rfrjt-nj dhtvz. Ê ybv jnyjczncz fhtyljdfyyst ccskrb bp gjgekzhys[ ccskjxys[ fuhtufnjhjd (yfghbvth, Sape).
Ècgjkmpjdfybt nfrb[ ccskjr byjulf yfyjcbn ,jkmit dhtlf, xtv gjkmps. Ít
cnjbn nfr ;t pf,sdfnm, xnj yt rf;lfz nfrfz ccskrf ecgtdftn
ghjbyltrcbhjdfnmcz gjbcrjdbrfvb b dytcnb [jnm rfrjq-yb,elm drkfl d
ghjldb;tybt cfqnf.
Ïj cgjcj,e gjkextybz ccskrb ,sdf.n:
- Ïkfnyst – pf hfpvtotybt rjnjhs[ yflj gkfnbnm.
Ñjjndtncndtyyj, xtv rfxtcndtyytt ccskrf, ntv jyf ljhj;t, yj b ntv
,jkmibq 'aatrn jyf vj;tn lfnm.
- Átcgkfnyst ccskrb gjzdkz.ncz j,sxyj d htpekmnfnt j,vtyf ccskrfvb vt;le cfqnfvb b d yfcnjzott dhtvz dcnhtxf.ncz rhfqyt htlrj.
Êfr gjkexbnm dytiybt ccskrb
- Ðtuekzhyj cjplfdfnm bynthtcysq b gjktpysq rjyntyn b
ghbdktrfnm r ytve dybvfybt felbnjhbb – njulf ,eltn hfcnb ljkz
tcntcndtyys[ ccskjr. Âct 'nj ljdjkmyj nheljtvrj b pfybvftn vyjuj
dhtvtyb, yj lftn jnkbxysq 'aatrn – hfcnen dct gjrfpfntkb cfqnf (ÒÈÖ,
nhfcn), f c ybvb b dblbvjcnm ghjtrnf;
- Ïjregfnm nfr yfpsdftvst dtxyst ccskrb – njulf vj;yj crjywtynhbhjdfnm dybvfybt yf gjbcrjds[ pfghjcf[ b edtkbxbnm dblbvjcnm gj ybv;
- Àhtyljdfnm rfxtcndtyyst ccskrb d fuhtufnjhf[ bkb yfghzve. d
,bh;f[ ccskjr – jlyfrj 'nbv cgjcj,jv cktletn gjkmpjdfnmcz c
jcnjhj;yjcnm., rfr e;t ,skj jnvtxtyj hfytt, byjulf jn ytuj dhtlf ,jkmit,
xtv gjkmps;
Ábh;f ccskjr ROOKEE
- Î,vtybdfnmcz ccskrfvb c ntvfnbxtcrbvb gkjoflrfvb;
- Äjujdfhbdfnmcz j hfpvtotybb ccskjr yf dfi htcehc bkb ghjlerwb. yf ghjabkmys[ cfqnf[.
Ïjl,bhftv gkjoflrb
Ïhb hfpvtotybb ccskjr ye;yj cvjnhtnm b yf lbpfqy «ljyjhcrjuj» cfqnf, b
yf tuj nt[ybxtcrbt gfhfvtnhs, yj ckbirjv ecthlcndjdfnm c gjl,jhjv
gkjofljr yt cnjbn.
Ít htrjvtyletncz hfpvtofnm ccskrb yf ctnrf[ cfqnjd. Ýnj ljdjkmyj
jgfcyj gj jlyjq ghjcnjq ghbxbyt – gjbcrjdst cbcntvs kturj jghtltkz.n
gjlj,yst ctnrb, b lf;t tckb yf[jlzobtcz d ctnrt cfqns ,snm
ghjbyltrcbhjdfys, 'nj tot yt jpyfxftn, xnj jyb ghbytcen [jnm rfre.-nj
gjkmpe lkz ghjldb;tybz.
Ñjjndtncndbt ccskrb ntvfnbrt cfqnf – df;ysq gjrfpfntkm. Â ytrjnjhjv
hjlt 'nj erfpsdftn yf tt tcntcndtyyjcnm. Îlyfrj dj dctv [jhjij cj,k.lfnm
,fkfyc, yfghbvth, tckb yf cfqn ,elen ccskfnmcz njkmrj ntvfnbxtcrbt
ccskrb, 'nj nj;t vj;tn dspdfnm gjljphtybt e gjbcrjds[ cbcntv. Çltcm
df;yf fyfkbnbrf, bpextybt ntvfnbrb b rfxtcndf dytiyb[ ccskjr.
Ñrjkmrj ye;yj ccskjr lkz ds[jlf d ÒÎÏ
Âjkit,yjq ajhveks, r cj;fktyb., yt ceotcndetn. Âct 'nj jxtym
bylbdblefkmyj b pfdbcbn jn rjyrehtynjcnb pfghjcf b jn «rhenjcnb»
rjyrehtynjd d dslfxt. Âtlm rhjvt djqys ,.l;tnjd yf ccskjxyjt
ghjldb;tybt, tcnm tot ,jhm,f pf rfxtcndj ghtlkfuftvs[ eckeu.
Íbprjrjyrehtynyst pfghjcs vj;yj dsdtcnb d ÒÎÏ, cjdthityyj yt ghb,tufz
r dytiybv ccskrfv. Ñ dscjrjrjyrehtynysvb pfghjcfvb cktletn frrehfnyj
dscnhfbdfnm ccskjxye. cnhfntub., gjybvfnm, rjulf b rfrbt ccskrb ye;ys
cfqne, xnj,s gjzdbnmcz gj rjyrhtnyjve pfghjce d ÒÎÏ-10.
Èvttn kb pyfxtybt htubjyfkmyjcnm ccskjr
Ïj yfibv bccktljdfybzv htubjyfkmyjcnm ccskjr yt cbkmyj dkbztn yf
ghjldb;tybt cfqnf, n.r. bynthytn yt bvttn yfwbjyfkmyjcnb, b yf dfi cfqn
vjuen ccskfnmcz htcehcs rfr bp lheub[ htubjyjd, nfr b njkmrj bp dfituj, b
nj b lheujt - dgjkyt yjhvfkmyj. Îlyfrj ghb ghjldb;tybb cfqnf gj
ytcrjkmrbv htubjyfv vs dct ;t htrjvtyletv bcgjkmpjdfnm yt,jkmijq ghjwtyn
htubjyfkmys[ ccskjr.
Êfr epyfnm, crjkmrj dytiyb[ ccskjr e cfqnf
Ïhjldb;tybt cfqnjd – njyrfz j,kfcnm b lfktrj yt dct jgnbvbpfnjhs
dpfgjq gjregf.n ccskrb. Ìyjubt bcgjkmpe.n njkmrj dyenhtyy.. jgnbvbpfwb. b
hf,jne c gjdtltyxtcrbv afrnjhjv, jgfcfzcm cfyrwbq cj cnjhjys gjbcrjds[
cbcntv, f byjulf b ghjcnj 'rjyjvz htcehcs. Ïjyznm, crjkmrj cfqnjd
ccskftncz yf dfi htcehc, vj;yj bp cthdbcjd lkz dt,vfcnthjd gjbcrjds[
cbcntv (yfghbvth, ßyltrc.Ât,vfcnth) bkb pfghjcbd jnxtn gj ccskrfv e
dfituj jgnbvbpfnjhf.
Ïhjdthrf rjkbxtcndf dytiyb[ ccskjr d ßyltrc.Ât,vfcntht
×tv jgfcyj cyznbt ccskjr b rfr bp,t;fnm ghj,ktv
Ðtprjt cyznbt ccskjr jlyjpyfxyj ujdjhbn gjbcrjdjq cbcntvt, xnj
dytiytt ccskjxyjt jrhe;tybt – bcreccndtyyjt. Ïj'njve d cdjtq hf,jnt vs
cnfhftvcz bp,tufnm fhtyljdfyys[ ccskjr b ,jkmibq egjh ltkftv yf cjplfybt
tcntcndtyyjq ccskjxyjq vfccs b pfregre dtxys[ ccskjr. Ðtrjvtylfwbz nen
vj;tn ,snm njkmrj jlyf – frrehfnyj b gjcntgtyyj cybvfnm ccskrb, pfvtyzz
b[ gj djpvj;yjcnb lheubvb ccskrfvb. Èyfxt vj;yj ,scnhj gjgfcnm gjl
cfyrwbb gjbcrjdbrjd.
Âjpvj;yj kb ghjldbufnmcz ,tp ccskjr djj,ot
Âjpvj;yj, njkmrj nfrjq cgjcj, vj;tn pfyznm ujhfplj ,jkmit dhtvtyb b
ghjwtcc vj;tn cnfnm jxtym nheljtvrbv, pfnj ,jktt cnf,bkmysv. Â rjytxyjv
cxtnt dctulf cktletn fyfkbpbhjdfnm pfghjcs b jghtltkznm, rfrbt bp yb[
yfb,jktt ghbjhbntnyst, f rfrbt – ytn. Èc[jlz bp wtyyjcnb pfghjcf,
dscnhfbdftncz cnhfntubz tuj ghjldb;tybz, rjnjhe. gthbjlbxtcrb ye;yj
rjhhtrnbhjdfnm.
 pfrk.xtybb
Ïjbcrjdst cbcntvs ,jh.ncz c ytrfxtcndtyysvb ccskrfvb lkz njuj, xnj,s
gjkmpjdfntkm gjkexfk bp dslfxb htcehc, ltqcndbntkmyj jndtxf.obq tuj
pfghjce, f yt yfrfxtyysq ccskrfvb cfqn, ghtljcnfdkz.obq cjvybntkmysq
cthdbc. Äkz 'njuj gjbcrjdbrb ddjlzn hfpkbxyst fkujhbnvs. Ïjcktlybv cnfk
«Ïbyudby» jn Google, pfgeotyysq d fghtkt 2012 ujlf. Îy pfnhjyek 3-5%
dct[ gjbcrjds[ pfghjcjd b pfabkmnhjdfk vyjuj ytrfxtcndtyys[ ccskjr.
Ñjdctv crjhj Google j,toftn j,yjdbnm fkujhbnv lj cktle.otq dthcbb. Ýnj
jpyfxftn, xnj hf,jnf d yfghfdktybb abkmnhfwbb ccskjr ghjljk;bncz, b jyf
,eltn tot ,jktt ;tcnrjq, dct 'nj gjnht,etn bpvtytybq d hf,jnt c
ccskrfvb. Ájznmcz nfrb[ fkujhbnvjd yt cnjbn, ghjcnj ye;yj buhfnm gj
ghfdbkfv:
- Ífhfobdfnm tcntcndtyyst ccskrb d gthde. jxthtlm pf cxtn cjplfybz rfxtcndtyyjuj rjyntynf;
- Ájktt nofntkmyj jn,bhfnm gkjoflrb lkz hfpvtotybz ccskjr;
- Âcnegfnm d gthtujdjhs c dt,-vfcnthfvb lheub[ gkjofljr lkz j,vtyf ccskrfvb.
Êjytxyj, 'nj yt jpyfxftn, xnj ,bh;b ccskjr evbhf.n, yj b[ wtyyjcnm ytcrjkmrj gjifnyekfcm.
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