|
ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
1. Çfxtv rjvgfybb ye;ty cfqn?
Î,obt djghjcs ecnhjqcndf b hf,jns ctnb Èynthytn. Àelbnjhbz Èynthytnf, t¸
jcj,tyyjcnb. Âjpvj;yjcnb Èynthytnf rfr vtlbfyjcbntkz. Îghtltktybt wtktq
b pflfx cfqnf: ghtlcnfdbntkmcndj d bynthytnt, htrkfvf rjvgfybb b t¸
ghjlernjd, bynthytn-vfufpby bkb dct chfpe. Àelbn bvt.ob[cz
bynthytn-htcehcjd rjvgfybq exfcnybrjd ctvbyfhf yf ghtlvtn cjjndtncndbz
j,jpyfxtyysv wtkzv. Ïhbvths cfqnjd, pflfxf rjnjhs[ vj;tn ,snm dszdktyf
chfpe, b [jhjij kb, rjulf gjkmpjdfntkm vj;tn chfpe jghtltkbnm, pfxtv
ceotcndetn cfqn.
2. Ñjplfybt cjdhtvtyyjuj cfqnf - j,zpfntkmyst
nht,jdfybz b nt[ybxtcrbt fcgtrns. Äjvtyyst bvtyf, [jcnbyub, cthdths b
ubuf,fqns d vtczw. Á.l;tn ghjtrnf: jn vbybvfkmyjuj lj ,tcrjytxyjcnb.
×tkjdtxtcrbt htcehcs: ytj,[jlbvjcnm exfcnbz d cjplfybb ghjtrnf dct[
pfbynthtcjdfyys[ cjnhelybrjd b lf;t nt[, rnj cdj. pfbynthtcjdfyyjcnm yt
jcjpyfk. Ðtukfvtyns ghb pfgecrt ghjtrnf: xtv herjdjlcndjdfnmcz d hf,jnt
yfl htcehcjv.
3. Àencjhcbyu.
Ïhbxbys, gj rjnjhsv hf,jne yfl cfqnjv ytj,[jlbvj gthtlfnm yf cnjhjye.
Âs,jh gjlhzlxbrf. CMS bkb cfvjgbcysq ldb;jr: pf b ghjnbd. Îghtltktybt
chjrjd pfgecrf cfqnf b 'aatrnbdyst cgjcj,s b[ cj,k.ltybz. Äjujdjh c
fencjhcthjv: dct ljk;yj ,snm ghjgbcfyj. Ïhbywbgs wtyjj,hfpjdfybz: rfr
pfgkfnbnm hjdyj cnjkmrj, crjkmrj 'nj cnjbn. Ïjlujnjdrf nt[ybxtcrjuj
pflfybz. Ïhfrnbrb jgnbvbpfwbb dhtvtyb hf,jns b gjdsitybz rfxtcndf yf
dct[ 'nfgf[. Ïhjdthrf rfxtcndf «c,jhrb».
4. Äbpfqy cfqnf,
cnhernehf b .pf,bkbnb. Íf xnj d lbpfqyt cktletn j,hfnbnm dybvfybt, xnj,s
ghbdktxm wtktde. felbnjhb.. În xtuj d lbpfqyt ytj,[jlbvj jlyjpyfxyj
jnrfpsdfnmcz. Ñjukfcjdfybt lbpfqyf – htgthyfz njxrf ghjtrnf. ×nj
gjctnbntkm ljk;ty dbltnm d gthde. jxthtlm b rfr yt gjnthznm felbnjhb. –
jgjhf yf wtkb b pflfxb. Ðf,jnf c gjkmpjdfntkzvb, eghfdktybt dybvfybtv.
Ñnhernehf byajhvfwbb, yfgjkytybt b j,yjdktybz.
5. Ìfhrtnbyu d
rjhgjhfnbdyjv cfqnjcnhjtybb. Êjyntyn cfqnf: cthdbcysq, htrkfvysq,
byajhvfwbjyysq, gjkmpjdfntkmcrbq. Ðfccskrf, wtgjxrf gbctv, hf,jnf c
rkbtyncrjq ,fpjq lfyys[. Ïhjuhfvvs kjzkmyjcnb d Ñtnb.
6.
Ðfphf,jnrf cnhfntubb htrkfvyjq rfvgfybb d Èynthytnt. Ìtlbqyfz
bynthytn-htrkfvf. Òbgs hfpvtotybz, ajhvfns vtlbfyjcbntktq, vtcnf
hfpvtotybz. Áfyythjj,vtyyst ctnb. Áfyythyst ctnb. Áfyythyfz htrkfvf:
rjulf bcgjkmpjdfnm, ult hfpvtofnm, rfr cjplfnm rkbrf,tkmysq ,fyyth.
Êjyntrcnyfz htrkfvf: rfr hf,jnftn, ult hfpvtofnm (GoogleAdWords,
Yandex.Äbhtrn, Begun), rfr yfgbcfnm hf,jnf.ott htrkfvyjt j,]zdktybt.
Ïjdsitybt 'aatrnbdyjcnb rjyntrcnyjq htrkfvs. Ïhbywbgs wtyjj,hfpjdfybz d
rjyntrcnyjq htrkfvt. Âbltj-htrkfvf. Ïfhnythcrbt jnyjitybz c ghjabkmysvb
cfqnfvb.
7. PR d bynthytnt: hjkm d j,otq cnhfntubb, nfrnbrt, ljkz
d vfhrtnbyujdjv ,.l;tnt. Ìjybnjhbyu wbnbhjdfybz b j,ce;ltybz rjvgfybb.
Ñjplfybt yjdjcnys[ gjdjljd, yfgbcfybt b ge,kbrfwbz ghtcc-htkbpjd:
jndtncndtyyst, gthbjlbxyjcnm, gkfybhjdfybt. Ïjlujnjdrf ,fps ÑÌÈ,
dscnhfbdfybt jnyjitybq c ;ehyfkbcnfvb. Êjhgjhfnbdyst ,kjub, ajhevs,
cjwbfkmyst ctnb: ghfrnbxtcrjt ghbvtytybt. Ïhbvths rfvgfybq. Êfr ltkfnm
gbfh ghb yektdjv ,.l;tnt.
8. Ïhjldb;tybt cfqnf. Ênj 'nbv
pfqvtncz? È gjxtve 'nbv ye;yj pfybvfnmcz? Á.l;tn yf ghjldb;tybt b
ghjldb;tybt ,tp ljgjkybntkmyjuj abyfycbhjdfybz. Îcyjds gjbcrjdjq
jgnbvbpfwbb (SEO). Ïhbywbgs hf,jns gjbcrjds[ cbcntv. Ôfrnjhs, dkbz.obt
yf gjkj;tybt cfqnf d gjbcrjds[ cbcntvf[. Î,pjh ghjuhfvvyjuj j,tcgtxtybz b
cthdbcjd lkz hf,jns c SEO. «Ñthst» cgjcj,s ghjldb;tybz, pfghtotyyst
vtnjls jgnbvbpfwbb. Ïhjldb;tybt cfqnf xthtp vtlbfyjcbntkb. Âbhecysq
vfhrtnbyu, htrkfvf d cjwbfkmys[ ctnz[, vtnjls b cgjcj,s djpltqcndbz yf
vytybt bynthytn-felbnjhbb.
9. Àyfkbp b jwtyrf 'aatrnbdyjcnb
rjhgjhfnbdyjuj cfqnf. Ñnfnbcnbxtcrbt lfyyst. Ïjrfpfntkb 'aatrnbdyjcnb.
Ðfcxtn ghb,skb. Î,pjh bycnhevtynjd lkz fyfkbpf b jwtyrb 'aatrnbdyjcnb
bynthytn-ghjtrnf. Ðf,jnf yfl jib,rfvb, bkb rjulf ytj,[jlbvj cjplfdfnm
yjdsq cfqn. Ïhjuyjpbhetv ,eleott b jghtltkztv chjr ;bpyb yfituj htcehcf.
Äjcnfnjxyj kb jlyjuj ghjtrnf?
10. Êheuksq cnjk. Îndtns yf djghjcs, j,vty jgsnjv.
Çfyznbz
ghjdjlzn dtleobt cgtwbfkbcns-ghfrnbrb htubjyf, ghjatccbjyfkmyj
pfybvf.obtcz hfphf,jnrjq b ghjldb;tybtv rjhgjhfnbdys[ cfqnjd.
Çfgbibntcm yf ctvbyfh b gjpyfrjvmntcm c gjlhj,yjq ghjuhfvvjq yf cfqnt ÖÍÒÈ «Ïhjuhtcc» . Çfyznbz ghj[jlzn d
cj,cndtyyjv Óxt,yjv rjvgktrct ÖÍÒÈ «Ïhjuhtcc» d bcnjhbxtcrjv wtynht
Ñfyrn-Ïtnth,ehuf. Ïj jrjyxfyb. ctvbyfhf dct ckeifntkb gjkexf.n
Ñthnbabrfn j, exfcnbb d ctvbyfht.
Óxfcnybrb ctvbyfhf j,tcgtxbdf.ncz byajhvfwbjyyj-cghfdjxysvb vfnthbfkfvb gj ntvfnbrt ctvbyfhf.
|
|
