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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ìjytnbpfwbz cfqnf – djghjc, rjnjhsq dcnftn hfyj bkb
gjplyj gthtl rf;lsv dt,vfcnthjv. Ñgjcj,s pfhf,jnfnm yf cdjtv htcehct
ibhjrj bpdtcnys: rjyntrcn, ,fyyths, ghjlf;f ccskjr, nbpths b
CPA-ghjuhfvvs. Îlyfrj rjulf c 'nbv cnfkrbdftncz yjdbxjr, e ytuj
djpybrftn chfpe ytcrjkmrj djghjcjd. Ífcrjkmrj frnefkty njn bkb byjq dbl
vjytnbpfwbb? Êfrbt gk.cs b vbyecs bvttn rf;lsq bp cgjcj,jd? Êfrjds
nht,jdfybz r cfqne? Ïjghj,etv hfpj,hfnmcz b cbcntvfnbpbhjdfnm bvt.oe.cz
yf ctujlyziybq ltym byajhvfwb..
Êjyntrcnyfz htrkfvf
Ðtrkfvyfz vjltkm CPC (jgkfnf pf rkbrb) zdkztncz
yfb,jktt gjgekzhyjq chtlb dt,vfcnthjd, pfybvf.ob[cz vjytnbpfwbtq
cj,cndtyyjuj htcehcf, – c lfyysv ajhvfnjv ghtlgjxbnf.n hf,jnfnm 77%
dkfltkmwtd cfqnjd (lfyyst jghjcf «Ìjytnbpfwbz dt,-ghjtrnjd d Ðeytnt – 2012»).
Ífb,jktt gjgekzhysq rfyfk ghjlf;b CPC-htrkfvs – 'nj,
rjytxyj ;t, cthdbcs rjyntrcnyjq htrkfvs. Èvtyyj lfyysq ajhvfn zdkztncz,
gj;fkeq, gthdsv, xnj ghb[jlbn d ujkjde ghb vsckb j vjytnbpfwbb
cj,cndtyyjuj htcehcf.
Îcyjdyst cthdbcs rjyntrcnyjq htrkfvs, c gjvjom. rjnjhs[ vj;yj vjytnbpbhjdfnm cdjq htcehc, - Ðtrkfvyfz Ñtnm ßyltrcf (ÐÑß), Google AdSense b Átuey. Ñfvjq gjgekzhyjq cbcntvjq rjyntrcnyjq htrkfvs chtlb hjccbqcrb[ dt,vfcnthjd zdkztncz Google AdSense:
(lfyyst jghjcf «Ìjytnbpfwbz dt,-ghjtrnjd d Ðeytnt – 2012»)
Ïhtbveotcndf hfpvtotybz rjyntrcnys[ htrkfvys[ ,kjrjd
yfkbwj: jyb yt pfybvf.n vyjuj vtcnf, yt nfr yfdzpxbds, rfr htrkfvyst
,fyyths, f pyfxbn, yt nfr cbkmyj hfplhf;f.n gjkmpjdfntktq. Êhjvt njuj,
dt,vfcnthjd ghbdktrftn djpvj;yjcnm ghjuyjpbhjdfnm lj[jl, f nfr;t
ghjcnjnf hf,jns cbcntvs.
Òtv yt vtytt, yt cnjbn gjkfufnm, xnj hfpvtotybt
rjyntrcnyjuj ,kjrf chfpe ;t ghbytctn dkfltkmwe cfqnf vyjujvbkkbjyysq
lj[jl. Ïht;lt dctuj, gjctoftvjcnm htcehcf ljk;yf ,snm yf [jhjitv
ehjdyt. Ífghbvth, ÐÑß yt ghbybvftn cfqns c gjctoftvjcnm. vtytt 300
xtkjdtr d ltym. Íj ltkj yt njkmrj d nht,jdfybz[ ctntq – lkz gjkextybz
cnf,bkmyjuj lj[jlf gj j,]zdktybzv ljk;ys rkbrfnm gjkmpjdfntkb, b xtv
,jkmit, ntv kexit. Òht,jdfybz Google AdSense d 'njv jnyjitybb ytcrjkmrj
«vzuxt» - gjctoftvjcnm cfqnf yt buhftn nen ,jkmijq hjkb. Îlyfrj cnjbn
gjvybnm, xnj pfgflysq cthdbc nfr;t yt bltfkty – vyjubt dt,vfcnthf
jnvtxf.n djpvj;yst pfnhelytybz ghb gjkextybb chtlcnd. Åckb ;t ujdjhbnm j
cnjbvjcnb rkbrf, jlyjpyfxyjuj jndtnf, ult jy dsit d Google bkb ÐÑß,
ytn. Ýnj pfdbcbn jn cfvjuj cfqnf, bcnjxybrjd nhfabrf, ntvfnbrb
j,]zdktybq b n.l. Â ntjhbb, rf;lfz nsczxf gjctnbntktq vj;tn ghbytcnb
200-300 he,ktq. Îlyfrj yf ghfrnbrt pfhf,jnjr dgjkyt vj;tn jrfpfnmcz
vtymit.
Òbpthyst ctnb
Òbpthyst ctnb pfybvf.n dnjhjt vtcnj gj gjgekzhyjcnb chtlb rfyfkjd
ghjlf; CPC. Ájktt nhtnb dt,vfcnthjd bcgjkmpe.n nbpthyst htrkfvyst ctnb
lkz vjytnbpfwbb cj,cndtyys[ htcehcjd. Ífb,jktt gjgekzhysvb nbpthysvb
ctnzvb zdkz.ncz:
* - jnyjcbntkmysq gjrfpfntkm. Ðfcxtn dtltncz jn rjkbxtcndf htcgjyltynjd ds,hfdib[ njn bkb byjq rfyfkf ghjlf; CPC
(lfyyst jghjcf «Ìjytnbpfwbz dt,-ghjtrnjd d Ðeytnt – 2012»)
Îlyfrj tckb chfdybdfnm nbpthyst ctnb gj 'aatrnbdyjcnb, vtcnf hfcghtltkz.ncz byfxt:
(lfyyst jghjcf «Ìjytnbpfwbz dt,-ghjtrnjd d Ðeytnt – 2012»)
Direct/ADVERT (cevvfhysq ,fkk 9,63) – lj
ytlfdytuj dhtvtyb ghbywbg hf,jns gfhnythrb pfrk.xfkcz d gthtyfghfdktybb
nhfabrf c cfqnf dt,vfcnthf yf cdjq cj,cndtyysq yjdjcnyjq htcehc
gjchtlcndjv nbpthjd-yjdjcntq. À e;t nfv gjkmpjdfntkm vju rkbryenm gj
j,]zdktyb. htrkfvjlfntkz (d nfrjv ckexft lj[jl gfhnythf gjdsifkcz – rkbr
gj j,]zdktyb. htrkfvjlfntkz cnjbn ,jkmit, xtv rkbr yf cj,cndtyye.
yjdjcnm htcehcf). Îlyfrj yt nfr lfdyj e dt,vfcnthjd gjzdbkfcm
djpvj;yjcnm hfpvtofnm yf cdjtv cfqnt yfhzle c yjdjcnysvb ,kjrfvb nfr;t b
,kjrb htrkfvjlfntktq, xnj erjhfxbdftn genm r ,jktt ljhjujve, f cnfkj
,snm, lj[jlyjve gtht[jle. Ïhb 'njv, hfpvtoftve. htrkfve, nfr ;t rfr b
yjdjcnb, vj;yj abkmnhjdfnm gj ntvfnbrfv.
AdLabs Media Network (cevvfhysq ,fkk 9,36) –
jlyf bp cfvs[ cnfhtqib[ nbpthys[ gfhnythjr Ðeytnf c ibhjrbv ds,jhjv
ntvfnbxtcrb[ nbpthjd. Ât,vfcnthfv ghtlkfuftncz ,jktt ldflwfnb ntvfnbr
htrkfvys[ j,]zdktybq, xnj gjpdjkztn ds,hfnm ,kjrb, gjl[jlzobt gjl
ntvfnbre cfqnf b tuj felbnjhb.. Ïjvbvj cnfylfhnys[ ntrcnjdj-uhfabxtcrb[
,kjrjd tcnm djpvj;yjcnm hfpvtcnbnm nbpthysq pop-under b htrkfve d
dbltjhjkbrf[ b flash-gktthf[.
TeaserNet (cevvfhysq ,fkk 8,49) gjl[jlbn d
jcyjdyjv cfqnfv hfpdktrfntkmyjuj [fhfrnthf. Òtv yt vtytt, dt,vfcnthfv
nfr;t ghtlkfuftncz ibhjrbq cgbcjr ntvfnbr, xnj gjpdjkztn ghbdktxm
dybvfybt gjkmpjdfntktq c cfvsvb hfpysvb bynthtcfvb. Ñevvfhysq j,]tv
gjrfpjd htrkfvys[ ,kjrjd pf cenrb ghtdsiftn vbkkbfhl. Ïjvbvj
ntrcnjdj-uhfabxtcrb[ ,kjrjd nfr;t tcnm ajhvfns Flash pop-in (FLOP) b
Flash in page (FLIP).
Íf ctujlyziybq ltym nbpthyfz htrkfvf zdkztncz jlybv
bp 'aatrnbdys[ b gjgekzhys[ cgjcj,jd vjytnbpfwbb cfqnf d jcyjdyjv
,kfujlfhz dscjrjve gjrfpfntk. CTR (gj chfdytyb. c lheubvb dblfvb
htrkfvs). Ñjdhtvtyyst ajhvfns nbpthjd gjpdjkz.n yfcnhjbnm dbl htrkfvys[
,kjrjd gjl cdjq htcehc b jhufybxyj dgbcfnm b[ d j,obq lbpfqy cfqnf.
Êhjvt njuj, nbpthyst ctnb cnfhf.ncz ghtljcnfdbnm dt,vfcnthfv rfr vj;yj
,jkmit djpvj;yjcntq gj htuekbhjdfyb. cjlth;fybz htrkfvys[ j,]zdktybq,
rjnjhst ,elen jnj,hf;fnmcz yf cfqnt. Îlyfrj nen cnjbn ,snm dybvfntkmysv b
dct ;t cktlbnm, rfrbt j,]zdktybz gjzdkz.ncz yf htcehct. Ítcvjnhz yf nj
xnj e ,jkmibycndf jcyjdys[ buhjrjd tcnm he,hbrfnjh b abkmnhs, vj;tn
ckexbnmcz nfr, xnj, yfghbvth, gjl ntvjq «Ìtlbwbyf» ghjqlen ytghbukzlyst
j,]zdktybz c htrkfvjq chtlcnd lkz gj[eltybz.
Ñhtlb vbyecjd nbpthyjq htrkfvs vj;yj jnvtnbnm
ckj;yjcnm c ds,jhjv ghfdbkmyjq ntvfnbrb htrkfvys[ ,kjrjd – yt dctulf
vj;yj «gjgfcnm d njxre» c gthdjuj hfpf. Íe;yj xtnrj gjybvfnm, rnj
zdkztncz gjctnbntkzvb htcehcf, b rfrfz htrkfvf ,eltn bynthtcyf 'nbv
gjkmpjdfntkzv. Òfr;t xhtpvthyjt edktxtybt hfpvtotybtv nbpthys[ ,kjrjd
vj;tn enz;tkbnm cfqn, edtkbxbnm dhtvz pfuheprb htcehcf b jndktxm
dybvfybt gjkmpjdfntktq jn jcyjdyjuj rjyntynf.
Ïhjlf;f ccskjr b gjcnjd
Ïhjlf;f ccskjr b gjcnjd nfr;t zdkztncz gjgekzhyjq
vjltkm. vjytnbpfwbb htcehcf. Ákfujlfhz yfkbxb. fdnjvfnbpbhjdfyys[ cbcntv
regkb-ghjlf;b ccskjr b cnfntq lfyysq cgjcj, gjkexbk ibhjrjt
hfcghjcnhfytybt d Ðeytnt.
(lfyyst jghjcf «Ìjytnbpfwbz dt,-ghjtrnjd d Ðeytnt – 2012»)
 jnkbxbt jn rjyntrcnyjq htrkfvs gjctoftvjcnm
htcehcf nen e;t yt buhftn gthdjcntgtyyjq hjkb, yf gthdsq gkfy
dsldbuf.ncz f,cjk.nyj lheubt gjrfpfntkb – nÈÖ b PR cfqnf. ×tv jyb dsit, ntv ,jkmit pfhf,jnjr dt,vfcnthf.
Ñhtlb gk.cjd ghjlf;b ccskjr dt,vfcnthf jnvtxf.n
ghjcnjne d hf,jnt b djpvj;yjcnm cghjuyjpbhjdfnm gjntywbfkmysq lj[jl.
Ífkbxbt ,bh; ccskjr (yfghbvth, Sape) pyfxbntkmyj eghjoftn hf,jne
dt,vfcnthf. Êhjvt njuj, ,kjr c htrkfvysvb ccskrfvb, rfr ghfdbkj, bp-pf
yt,jkmib[ hfpvthjd yt pfcjhztn b yt enz;tkztn cfqn.
(rkbrybnt lkz edtkbxtybz)
* - jnyjcbntkmysq gjrfpfntkm. Ðfcxtn dtltncz jn
rjkbxtcndf htcgjyltynjd, ds,hfdib[ njn bkb byjq rfyfkf ghjlf;
SEO-ccskjr/cnfntq.
(lfyyst jghjcf «Ìjytnbpfwbz dt,-ghjtrnjd d Ðeytnt – 2012»)
Ítcvjnhz yf nj xnj ghjlf;f ccskjr b gkfnys[ gjcnjd
gjrf tot ghbyjcbn ceotcndtyysq lj[jl lkz dt,-htcehcjd, vyjubt dkfltkmws
dt,-ghjtrnjd jnrfpsdf.ncz jn ytuj gj ytcrjkmrbv ghbxbyfv.
Ìfhfn Àcsk,ftd, Äbhtrnjh, Ñnelbz Èynthytn-vfhrtnbyuf "ËblthÂt,":
Ïhjlfdfz ccskrb yf cdjtv cfqnt lkz vjytnbpfwbb:
1. Åcnm djpvj;yjcnm gjkexbnm ,fy jn gjbcrjds[ cbcntv;
2. Åckb ds bcgjkmpetnt lfyysq vtnjl vjytnbpfwbb, ds
cyb;ftnt ljdthbt cdjtuj cfqnf, ntv cfvsv nthztnt gjctoftvjcnm, rjnjhfz
djpvj;yj ,s,gjgfd yf cfqn, rkbryekf gj rjyntrcnysv j,]zdktybzv,
3. Ñyb;ftncz dtc, gthtlfdftvsq dyenhtyybv cnhfybwfv
cfqnf. Âtc e[jlbn gj ccskrfv yf cnjhjyybt htcehcs. ×nj rfr htpekmnfn,
nfr ;t dkbztn yf hfy;bhjdfybt cfqnf d gjbcrjdjq dslfxt».
Êhjvt njuj, buhftn dtcjve. hjkm e;tcnjxtybt gjkbnbrb gjbcrjdbrjd gj jnyjityb. r gkfnysv ccskrfv. Ífghbvth, d 2012 ujle Google elfkbk
bp dslfxb cfqns, rjnjhst gjkmpjdfkbcm eckeufvb cthdbcf gj ghjlf;t
ccskjr BuildMyRank.com. Òsczxb cfqnjd, rfr «ghjlfdwjd», nfr b
«gjregfntktq», gjnthzkb cdjb gjpbwbb d SERP gjbcrjdbrf.
Ñhtlb ghjxb[ ghbxby nfr;t yfpsdf.ncz ytgjl[jlzofz ntvfnbrf dt,-cfqnjd b ybprbq lj[jl.
Èujhm Ðelybr, SeoEnergy.org:
Ìjytnbpfwbz ccskrfvb b cnfnmzvb pfyzkf ctqxfc
jghtltktyye. gkfyre, ytcrjkmrj yb;t, xtv 2-3 ujlf yfpfl. Ýnj ghjbpjikj
gj ytcrjkmrbv ghbxbyfv:
1) evtymibkjcm dkbzybt ccskjr yf gjpbwbb;
2) gjzdbkbcm fkmnthyfnbdyst vtnjls vjytnbpfwbb cfqnjd: frnbdyj hfpdbdf.ncz gfhnythcrbt ghjuhfvvs, c rjnjhsvb bynthtcyj hf,jnfnm;
Íj ytcvjnhz yf 'nb b lheubt afrnjhs ghjlf;f ccskjr
dct nfr;t frnefkmyf. Âf;yj jnvtnbnm, xnj rfxtcndj cfqnjd, rjnjhst
njhue.n ccskrfvb, pfvtnyj dshjckj. Ñ ddjljv yjds[ abkmnhjd jn ÏÑ,
c,thtxm cfqn d byltrct, b, cjjndtncndtyyj, pfhf,fnsdfnm yf ytv cnfkj
ckj;ytt. Çyfxbn, ytj,[jlbvj gjdsifnm rfxtcndj htcehcjd, xnj,s
vbybvbpbhjdfnm hbcrb.
Ñktljdfntkmyj, gjhju d[jlf d lfyysq ,bpytc dshjc. Ýnj vj;yj hfccvfnhbdfnm, rfr vbyec, nfr b gk.c.
Àrnefkmyjcnm ghjlf;b ccskjr gjlndth;lftn gjzdktybt yjds[ ccskjxys[ ,bh;, b edtkbxtybt j,jhjnjd ceotcnde.ob[».
Ðtrkfvf c jgkfnjq pf gjrfps
Áfyythyfz htrkfvf c jgkfnjq pf gjrfps nfr;t zdkztncz
jlybv bp cfvs[ gjgekzhys[ cgjcj,jd vjytnbpfwbb htcehcf. Îlyfrj tt
djcnht,jdfyyjcnm chtlb dt,vfcnthjd d 2012 ujle ytcrjkmrj cybpbkfcm:
vjltkm CPM ds,bhf.n jrjkj nhtnb dt,vfcnthjd, [jnz d 2011 ujle lfyysq
gjrfpfntkm cjcnfdkzk jrjkj 50%.
Äkz ecgtiyjq vjytnbpfwbb ghjtrnf pf cxtn CPM-vjltkb, d gthde. jxthtlm, ytj,[jlbv [jhjibq rfxtcndtyysq htcehc c dscjrjq gjctoftvjcnm..
Åckb dt,vfcnth ghtlgjxbnftn hf,jnfnm c htrkfvjlfntkzvb yfghzve.,
;tkfntkmyj, xnj,s tuj htcehc ,sk bpdtcnysv b fdnjhbntnysv d cdjtq
ntvfnbrt. ×tv dsit dct 'nb gjrfpfntkb, ntv, cjjndtncndtyyj, ,jkmit
pfhf,jnjr b rjkbxtcndj ghtlkj;tybq.
Ít vtytt gjgekzhysv rfyfkjv ghjlf; CPM-vjltkb
zdkz.ncz htrkfvyst ctnb, rjnjhst ljcnfnjxyj ibhjrj ghtlcnfdktys yf
hjccbqcrjv hsyrt:
* - jnyjcbntkmysq gjrfpfntkm. Ðfcxtn dtltncz jn rjkbxtcndf htcgjyltynjd, ds,hfdib[ ghjlf;b xthtp htrkfvyst ctnb.
(lfyyst jghjcf «Ìjytnbpfwbz dt,-ghjtrnjd d Ðeytnt – 2012»)
Îcyjdyst gk.cs hf,jns c ,fyythyjq htrkfvjq c jgkfnjq
pf gjrfps – 'nj, ,tpeckjdyj, ghjcnjnf d byntuhfwbb, djpvj;yjcnm
ghjuyjpbhjdfnm lj[jl, f nfr;t vbybvfkmyst hbcrb lkz gkjoflrb. Îlyfrj
lfktrj yt dct htcehcs vjuen gj[dfcnfnmcz gjctoftvjcnm., ljcnfnjxyjq lkz
ecgtiyjq vjytnbpfwbb, b, rfr cktlcndbt, dscjrbv ehjdytv lj[jlf. Ýnj
yfghzve. crfpsdftncz yf gjgekzhyjcnb lfyyjuj vtnjlf vjytnbpfwbb cfqnf –
rfr ,skj jnvtxtyj dsit, dt,vfcnthf gjcntgtyyj jnrfpsdf.ncz jn
CPM-vjltkb.
CPA-gfhnythrb
Êf;lsq dt,vfcnth, rjnjhsq yfvthtdftncz
vjytnbpbhjdfnm cj,cndtyysq htcehc, j,zpfntkmyj pflevsdftncz j, exfcnbb d
gfhnythcrb[ ghjuhfvvf[.
Ñnjbn jnvtnbnm, xnj yfhzle c j,sxysvb gfhnythcrbvb
ghjuhfvvfvb (yfghbvth, gg Ozon.ru) dt,vfcnthf nfr;t zdkz.ncz frnbdysvb
gjkmpjdfntkzvb fuhtufnjhjd gfhnythcrb[ ghjuhfvv (ÌbrcÌfhrtn, admitad,
Myragonb n.l.), ghbywbgs hf,jns rjnjhs[ d jcyjdyjv c[j;b. Îcyjdysv
gk.cjv hf,jns c gfhnythcrbvb ghjuhfvvfvb dt,vfcnthf yfpsdf.n djpvj;yjcnm
cfvjcnjzntkmyj htifnm, rfre. htrkfve hfpvtcnbnm yf cfqnt.
rkbrybnt lkz edtkbxtybz
(lfyyst jghjcf «Ìjytnbpfwbz dt,-ghjtrnjd d Ðeytnt – 2012»)
Ítcvjnhz yf nj xnj CPA jcnftncz jlybv bp cfvs[
gjgekzhys[ vtnjljd vjytnbpfwbb cfqnf, vyjubt dt,vfcnthf jnrfpsdf.ncz jn
ytuj d gjkmpe lheub[ vjltktq. Â gthde. jxthtlm 'nj cdzpfyj c
yteljdktndjhtyyjcnm. lj[jlfvb, f nfr;t ytgjl[jlzotq ntvfnbrjq dt,-cfqnf.
Àktrcfylh Ìtpbyjd, fdnjh SEO-,kjuf zavrab.ru:
Ñ njxrb phtybz hzljdjuj dt,vfcnthf, bvt.otuj jlby
bkb ytcrjkmrj chtlyb[ ghjtrnjd, CPA gj-ght;ytve yt zdkztncz jcyjdyjq
ybitq vjytnbpfwbb. È ghb,tuf.n r lfyysv gfhnythrfv crjhtt jn
,tpsc[jlyjcnb, nfrbt eckjdbz lbrnetn cfv hsyjr. Ïjxtve nfr ghjbc[jlbn?
Íf vjq dpukzl, vyjubt dt,vfcnthf ghbdsrkb hf,jnfnm c
jgkfnjq pf rkbr bkb pf gjrfp. È tckb jgkfnf pf gjrfp jcnfkfcm cjdctv d
ghjikjv, nj jgkfnf pf rkbr dgjkyt tot ;bpytcgjcj,yf. Â CPA ;t yfv gkfnzn
pf ltqcndbz yf cfqnt htrkfvjlfntkz (kbls), xnj dktx¸n pf cj,jq hzl
ghj,ktv. Âj-gthds[, hzljdjq dt,vfcnth f,cjk.nyj ybrfr yt vj;tn
ghjcktlbnm xtcnyjcnm yb jaathf, yb cfvjq ÏÏ. Âj-dnjhs[, lkz cfqnf
chtlytq gjctoftvjcnb jxtym nhelyj yfqnb gjl[jlzobq jaath, rfr gj ghbxbyt
b[ vfkjuj rjkbxtcndf, nfr b gjcnjzyyjq cvtyt. Â-nhtnmb[, gjxnb gjl
rf;lsq jaath ghb[jlbncz bpujnfdkbdfnm cdjb ghjvj, nfr rfr cfvb
htrkfvjlfntkb yt cbkmyj pf,jnzncz j, 'njv.
Ïjrf ;t CPA zdkztncz d jcyjdyjv ybitq lkz
fh,bnhf;ybrjd b rhegys[ ghjtrnjd, e rjnjhs[ vyjuj nhfabrf b
bylbdblefkmyst eckjdbz hf,jns.
Àh,bnhf;ybrb ,then rjkbxtcndjv nhfabrf, dsxktyzz
ye;ye. rfntujhb. gjntywbfkmys[ rkbtynjd gjl jghtltk¸yysq jaath.
Ât,vfcnth c e;t bvt.obvcz cfqnjv yt vj;tn bvtnm gjlj,yjuj vfytdhf.
Înltkmyfz cjcnfdkz.ofz – 'nj pflth;rf dsgkfn, [jkls b
ybprbt cnfdrb htrkfvjlfntktq d CPA. À dtlm dt,vfcnth ljk;ty rf;lsq ltym
hf,jnfnm yfl cfqnjv, gkfnbnm pf [jcnbyub, ntrcns, pfybvfnmcz SEO, b
ltymub xfcnj ytj,[jlbvj gjkexfnm vfrcbvfkmyj ,scnhj.
 cdzpb c 'njq cbnefwbtq, ybif CPA zdkztncz crjhtt
ljgjkybntkmysv pfhf,jnrjv lkz dt,vfcnthf, b d hfpltk jcyjdys[ gjrf
gthtql¸n yt nfr crjhj. Ècrk.xtybtv zdkz.ncz cfqns, cjplfyyst bvtyyj gjl
CPA».
Äkz chfdytybz, d 2011 ujle vjltkm CPA lkz pfhf,jnrf yf cj,cndtyyjv htcehct ds,bhfkb 52% dt,vfcnthjd, f d 2012 – kbim 21%.
Çfrk.xtybt
Ïjldjlz bnju dsitcrfpfyyjve, [jxtncz jnvtnbnm, xnj d
gjujyt pf pfhf,jnrjv cfvjt ukfdyjt yt pf,sdfnm, pf cxtn xtuj jy
ghjbc[jlbn. Încencndbt xtnrjuj gkfyf ltqcndbq, ;tkfybt kturjq b ,scnhjq
ghb,skb, ajrecbhjdrf kbim yf htrkfvt, f yt yf cjlth;fybb cfqnf d wtkjv
vjuen ghbdtcnb r njve, xnj gjkmpjdfntkb, rjnjhst d ,jkmibycndt ckexftd
ajhvbhe.n lj[jl dt,vfcnthf, yt cnfyen ljkuj pflth;bdfnmcz yf cfqnt b
rkbrfnm gj htrkfvt. À 'nj dtltn kbim r jlyjve – gkfys gj vjytnbpfwbb
htcehcf nfr b jcnfyencz kbim gkfyfvb.
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