|
ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ïthcjyfkbpfwbz gjbcrjdjq dslfxb – ,tpeckjdysq nhtyl ujlf. Google lfdyj 'rcgthbvtynbhjdfk
c hfpysvb cgjcj,fvb bylbdblefkbpbhjdfnm dslfxe, xnj d bnjut dskbkjcm d
aeyrwb. Search Plus Your World – vbrc bp cnfylfhnys[ gjbcrjds[
htpekmnfnjd, jndtnjd bp cjwbfkmyjq ctnb Google+ b rfhnbyjr. Â ltrf,ht
ßyltrc nfr;t ghtlcnfdbk cdjt dbltybt gthcjyfkbpbhjdfyyjq gjbcrjdjq
dslfxb – fkujhbnv Êfkbybyuhfl. Êfr 'djk.wbjybhetn
gthcjyfkbpbhjdfyysq gjbcr, rfrbt afrnjhs exbnsdf.n gjbcrjdbrb, rfr
jnyjczncz r yjdjddtltybzv gjkmpjdfntkb – dct 'nj vs hfccvjnhbv gjlhj,ytt
d lfyyjq cnfnmt.
Ãtjuhfabxtcrjt vtcnjgjkj;tybt
Ïjbcrjdbrb e;t lfdyj bcgjkmpe.n utjuhfabxtcrjt vtcnjgjkj;tybt
gjkmpjdfntkz, xnj,s lfnm tve yfb,jktt htktdfynyst jndtns. Îlyfrj
,kfujlfhz frnbdyjve hfpdbnb. vj,bkmyjuj bynthytnf b utjkjrfwbjyysv
cthdbcfv gjkmpjdfntk. ghtlkfuf.ncz gjbcrjdst htpekmnfns yt njkmrj yf
ehjdyt cnhfys, yj b yf ehjdyt rjyrhtnyjuj ujhjlf. Ífghbvth, ghb pfghjct
«Starbucks», ddtltyyjve ghb yf[j;ltybb gjkmpjdfntkz ljvf b d jabct,
Google vj;tn ghtlkj;bnm tve hfpyst flhtcf pfdtltybq, ds,hfd bvtyyj nt,
xnj ,kb;t r gjkmpjdfntk. d lfyysq vjvtyn.
Ñjwbfkmysq rjvgjytyn
ßpsr, utjuhfabxtcrjt gjkj;tybt gjkmpjdfntkz yf ghjnz;tybb ljkujuj
dhtvtyb ,skb jcyjdysvb gfhfvtnhfvb gthcjyfkbpfwbb gjbcrjds[ htpekmnfnjd.
Äj cb[ gjh 'nb afrnjhs ,skb htif.obvb, b gjcnjzyyj cjdthitycndjdfkbcm.
Îlyfrj ddtltybt aeyrwbb Search Plus Your World lj,fdbkj d ajhveke
gthcjyfkbpfwbb yjde. gthtvtyye. – cjwbfkmyst ctnb.
Èyntuhfwbz cjwbfkmys[ 'ktvtynjd d gjbcrjde. dslfxe e;t ybrjuj yt
elbdkztn. Â ,jkmibycndt ckexftd 'nj dgjkyt evtcnyj – ,kfujlfhz
cjwbfkmyjq cjcnfdkz.otq gjbcr jnhf;ftn, rfr vs gjkexftv b j,hf,fnsdftv
gjktpye. lkz yfc byajhvfwb., yfcrjkmrj lkz yfc df;yj vytybt pyfrjvs[ yfv
k.ltq, b[ cjdtns b htrjvtylfwbb.
Ïjbcrjdfz bcnjhbz
Çfgecr «Êfkbybyuhflf» jpyfvtyjdfk yjdsq ifu d hfpdbnbb
gthcjyfkbpbhjdfyyjuj gjbcrf – dslfxf ntgthm cnhjbncz yf jcyjdfybb
gjbcrjdjq bcnjhbb gjkmpjdfntkz, xnj ltkftn tt gj-yfcnjzotve eybrfkmyjq.
Ïhbvths afrnjhjd, rjnjhst vj;tn exbnsdfnm gjbcrjdfz cbcntvf:
- ghtlsleobt pfghjcs gjkmpjdfntkz,
- dpfbvjltqcndbt c SERP,
- gjdtltybt yf cnhfybwt,
- gjrfpfntkm jnrfpjd,
- pfrkflrb b n.l.
 ckexft c ßyltrcjv fkujhbnv ghbybvftn dj dybvfybt ytcrjkmrj
afrnjhjd ghb ajhvbhjdfybb gthcjyfkbpbhjdfyys[ gjbcrjds[ htpekmnfnjd. ×tv
dsit gjbcrjdfz frnbdyjcnm gjkmpjdfntkz, ntv bylbdblefkmytt ,eltn
dslfxf. Â ghbdtltyyjv yb;t ghbvtht dblyj, xnj rfr gj jlyjve b njve ;t
pfghjce vtyz.ncz gjbcrjdst htpekmnfns d pfdbcbvjcnb jn ghtlsleotq
gjbcrjdjq frnbdyjcnb gjkmpjdfntkz. Åckb ;t e ßyltrcf ytljcnfnjxyj nfrjq
byajhvfwbb, gthcjyfkbpfwbz yt drk.xftncz.
Ïthcjyfkbpfwbz, gjcnhjtyyfz yf gjbcrjdjv gjdtltybb gjkmpjdfntkz, -
bnthfnbdysq ghjwtcc, n.r. rfr njkmrj bpvtybnmcz gjbcrjdfz vjltkm
gjkmpjdfntkz, 'nj jnhfpbncz yf htpekmnfnf[ dslfxb. Ífghbvth, ytlfdyzz
gjbcrjdfz bcnjhbz bvttn ,jkmibq dtc, xtv ujlbxyjq lfdyjcnb.
Ïthcjyfkbpfwbz. Âthcbz 2012
Åckb cj,hfnm dct afrnjhs djtlbyj, nj bltfkmyfz ajhvekf gthcjyfkbpfwbb yf ctujlyziybq ltym ,eltn dsukzltnm nfr:
1. Åckb gjkmpjdfntkm pfkjubyty, cbcntvf jghtltkztn tuj ghjabkm tot lj njuj, rfr jy yfxbyftn yf,bhfnm pfghjc
2. Êjulf gjkmpjdfntkm gtxfnftn pfghjc, cbcntvf dscnhfbdftn gjbcrjde.
dslfxe yt njkmrj cjukfcyj ajhvekt, yj b c extnjv cktle.ob[ gfhfvtnhjd:
- vtcnjyf[j;ltybt gjkmpjdfntkz,
- zpsr,
- nbg ecnhjqcndf,
- ghtlsleobt pfghjcs,
- gjdtltybt d SERP,
- gjrfpfntkm jnrfpjd, dhtvz yf cfqnt,
- cjwbfkmyst cdzpb,
- cjwbfkmyfz frnbdyjcnm.
È vyjujt lheujt.
×nj ye;yj gjkmpjdfntk.?
Íe;yf kb gjkmpjdfntkzv gthcjyfkbpbhjdfyyfz dslfxf? È lf b ytn. Ñ
jlyjq cnjhjys, dt, – 'nj juhjvyjt ghjcnhfycndj, rjnjhjt ytj,[jlbvj
abkmnhjdfnm b gjlujyznm gjl cj,cndtyyst bynthtcs, yj c lheujq,
xhtpvthyfz gthcjyfkbpfwbz gjbcrjds[ htpekmnfnjd cthmtpyj juhfybxbdftn
djpvj;yjcnb gjkmpjdfntkz, pfujyzz tuj d hfvrb ghtlsleob[ pfghjcjd b
cjwbfkmyjuj gjdtltybz.
Ê ghbvthe, ddtltybt Google aeyrwbb Search Plus Your World, yt dspdfkj djcnjhujd e ge,kbrb: bccktljdfybt Pew Research Center gjrfpfkj, xnj 65% gjkmpjdfntktq yt yhfdbncz gthcjyfkbpbhjdfyyfz dslfxf.
Êfr gjrfpfkb ntcnbhjdfybz ßyltrcf, gjkmpjdfntkb gjkj;bntkmyj
jwtybdf.n kbim jghtltktyye. cntgtym gthcjyfkbpfwbb. Åckb ghtlkj;bnm bv
gjkyjcnm. gthcjyfkbpbhjdfyye. dslfxe, jyb vjuen cxtcnm tt vtytt
htktdfynyjq. Ñtqxfc gthcjyfkbpfwbz ßyltrcf hf,jnftn lkz 75-80% gjbcrjds[
pfghjcjd ghb eckjdbb, xnj gjkmpjdfntkm bvttn ljcnfnjxye. «gjbcrjde.
bcnjhb.». Êcnfnb, rfr jnvtxf.n SEO-cgtwbfkbcns, gthcjyfkbpfwbz gjbcrf d jcyjdyjv hf,jnftn lkz ytjlyjpyfxys[ byajhvfwbjyys[ pfghjcjd.
Áeleott: gjbcrjdbr e;t pyftn, xnj ds [jnbnt
 rfrjv-nj cvsckt, ,eleott e;t pltcm.  ,tnf-dthcbz[ pfgecrf.ncz
ghjlerns b cthdbcs, rjnjhst xtnrj gjrfpsdf.n, d rfrjv yfghfdktybb vs
ldb;tvcz. Ífghbvth, cthdbc Google Now – ghtrhfcysq ghbvth djpvj;yjcntq
lfkmytqituj hfpdbnbz Google. Íf jcyjdfybb GPS-lfyys[ gjkmpjdfntkz,
rfktylfhz, gthtvtotybq, bcnjhbb gjbcrf b n.l. ghbkj;tybt fdnjvfnbxtcrb
ghtljcnfdkztn gjkmpjdfntk. «rfhnjxrb» c htktdfynyjq yf ntreobq vjvtyn
byajhvfwbtq (lf;t tckb ds yfvthtyyj tt yt bcrfkb). Ífghbvth,
gjkmpjdfntk. vj;tn ,snm ghtlkj;ty ghjuyjp gjujls tot lj njuj, rfr jy
ghjcytncz, byajhvfwbz j ljhj;ys[ ghj,rf[ (n.r. cbcntvf e;t pyftn
ghbdsxysq vfhihen), rjulf ghb,eltn cktle.obq gjtpl (tckb gjkmpjdfntkm
yf[jlbncz d vtnhj), ntreobq cxtn, c rjnjhsv buhftn k.,bvfz rjvfylf. Âct
'nj ghjbc[jlbn fdnjvfnbxtcrb. Èltz nfrjdf, xnj ghbkj;tybt ,eltn rfr ,s
yf ifu dgthtlb gjkmpjdfntkz, pfhfytt gjybvfz, rfrfz byajhvfwbz tve ye;yf
d lfyysq vjvtyn.
Òfrjq cthdbc gjpdjkztn hflbrfkmyj bpvtybnm ceotcnde.oe. gfhflbuve
gjbcrf rfr bycnhevtynf, ult gjkmpjdfntkm frnbdyj botn byajhvfwb..
Âjpvj;yjcnm Google bcgjkmpjdfnm byajhvfwb. bp cdjb[ cthdbcjd (rfktylfhm,
Gmail, rfhns b n.l.) - lftn cthdbce yt njkmrj gjybvfybt gjkmpjdfntkz,
yj b rjyntrcnyjt gjybvfybt njuj, xnj tve ctqxfc ye;yj.
Çfrk.xtybt
Ïjbcrjdbrb e;t xtnrj j,jpyfxbkb genm, gj rjnjhjve jyb lfkmit ,elen
blnb b hfpdbdfnmcz - gthcjyfkbpfwbz dslfxb, jlby bp kexib[ cgjcj,jd lfnm
rf;ljve gjkmpjdfntk. jndtn yf tuj pfghjc. Ó rf;ljq rjvgfybb cdjq yf,jh
afrnjhjd – cjwbfkmys[, gjdtltyxtcrb[, utjuhfabxtcrb[, rjnjhst
exbnsdf.ncz, b dct jyb cnhtvzncz cjplfnm ne bltfkmye. ajhveke, rjnjhfz
jndtnbn yf djghjc gjkmpjdfntkz yfbkexibv j,hfpjv.
×nj ;ltn yfc d ,eleotv? Ïj dctq dblbvjcnb, gjbcr, rjnjhsq yfcnjkmrj
[jhjij yfc bpexbn, xnj ,eltn jndtxfnm yf yfib djghjcs tot lj njuj, rfr
jyb ,elen pflfys. Ïthdst ifub d 'njv yfghfdktybb e;t cltkfys, f rfr
,eltn hfpdbdfnmcz nt[yjkjubz lfkmit, yfv jcnftncz gjrf njkmrj
ghtlgjkfufnm.
|