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Ðfphf,jnrf cnhfybw njdfhjd – 'nj bcreccndj. Îyb ljk;ys cjlth;fnm
ljcnfnjxyj byajhvfwbb, xnj,s e,tlbnm gjnht,bntkz cjdthibnm gjregre.
Îlyfrj pfxfcne. ghb jajhvktybb ghjlernjds[ cnhfybw djpybrftn hbcr
gthtcnfhfnmcz. Ít,jkmijq jnhsdjr bp 99-cnhfybxyjuj Ñghfdjxybrf kexib[ rtqcjd Econsultancy gj 'ktrnhjyyjq rjvvthwbb ghbpdfy gjvjxm vfhrtnjkjufv yfqnb pjkjne. cthtlbye.
Ätvjycnhbheqnt jnpsds gjnht,bntktq
Åckb dfib cnhfybws njdfhjd yt cjlth;fn jnpsdjd gjkmpjdfntktq, ytj,[jlbvj chjxyj bcghfdbnm cbnefwb..
Ñjukfcyj cnfnbcnbrt iPerceptions, 61% gjnht,bntktq, ght;lt xtv htibnmcz yf gjregre, ghjxbnftn jnpsds d Ñtnb. 63% gjkmpjdfntktq c ,jkmitq dthjznyjcnm. ghbj,htnen njdfh yf cfqnt, cjlth;fotv rjvvtynfhbb rkbtynjd.
Înpsds zdkz.ncz jnkbxysv lhfqdthjv ghjlf;: jyb hf,jnf.n yf dfc lf;t
njulf, rjulf gjregrb cjdthif.ncz d jakfqyt. Â Âtkbrj,hbnfybb 43% htcgjyltynjd ghbpyfkbcm d njv, xnj bcgjkmpe.n vj,bkmyst lkz njuj, xnj,s chfdybnm wtys b gjcvjnhtnm rjvvtynfhbb gjregfntktq.
Ít vtytt df;ye. hjkm, xtv cfvb jnpsds, buhftn uhfvjnyjcnm b[
ghtptynfwbb yf cnhfybwt njdfhf. Ñnjkm wtyyfz byajhvfwbz ljk;yf ,snm
k¸urjq lkz djcghbznbz, e gjnht,bntktq ljk;yf ,snm djpvj;yjcnm ,scnhj t¸
gthtdfhbnm b jwtybnm j,oe. rfhnbye vytybq j ghjlernt. Îlby bp dfhbfynjd –
htp.vbhjdfybt b rkfccbabrfwbz jnpsdjd, rfr yf ghjlernjdjq cnhfybwt Reevoo.com :
Ïjctnbntkzv 'njuj cfqnf ytj,zpfntkmyj xbnfnm gj 245 jnpsdjd j rf;ljq
vjltkb wbahjdjuj ajnjfggfhfnf: jyb vjuen ds,hfnm jnltkmye. rfntujhb.
rjvvtynfhbtd d pfdbcbvjcnb jn ehjdyz cdjtuj vfcnthcndf bkb jpyfrjvbnmcz c
j,obvb uhfabrfvb gj jwtyrt rfxtcndf nt[ybrb gjregfntkzvb.
Ïjrf;bnt njdfh cj dct[ hfrehcjd
Çf gjcktlybt gfhe ktn cfqns 'ktrnhjyyjq rjvvthwbb pyfxbntkmyj
ghjldbyekbcm d jnyjitybb rfhnbyjr yf cnhfybwf[ njdfhjd. Õjnz, rjytxyj, d
Ñtnb to¸ vj;yj dcnhtnbnm 'rptvgkzhs c tlbybxysvb vtkrbvb rfhnbyrfvb yf
ghjlf.ob[ cnhfybwf[, rfr yf Playmobil:
Îlyfrj ,jkmibycndj cfqnjd 'ktrnhjyyjq rjvvthwbb bcgjkmpetn
bpj,hf;tybz yf cnhfybwf[ njdfhjd yfvyjuj 'aatrnbdytt. Â rfxtcndt j,hfpwf
Econsultancy ghbdjlbn Schuh, ltvjycnhbhe.obq rf;le. gfhe j,edb cj dct[ cnjhjy b gjrfpsdf.obq gj[j;bt dfhbfyns.
Ècgjkmpeqnt dbltj
Âbltj nfr;t zdkztncz lhfqdthjv ghjlf;, gjcrjkmre jyj gjpdjkztn
gjnht,bntkzv gjkexbnm ,jktt x¸nrjt ghtlcnfdktybt j ghjlernt, edbltnm tuj
d ltqcndbb, hfccvjnhtnm gjl hfpysvb eukfvb.
Ê ghbvthe, hfpvtotybt dbltj yf Simplypiste.com yf 25% gjdscbkj rj'aabwbtyn rjydthcbq b pyfxbntkmyj cjrhfnbkj rjkbxtcndj djpdhfnjd njdfhf:
Ïjrfpsdfqnt ehjdtym pfgfcjd njdfhf d vfufpbyt
Ñjukfcyj jnx¸ne Econsultancy gj Èccktljdfyb. vyjujrfyfkmyjuj hbntqkf, 96% fyukbxfy b fvthbrfywtd bpexf.n jykfqy, gthtl ntv rfr cjdthibnm gjregre d j,sxyjv vfufpbyt. Â nj dhtvz rfr 80%
jghjityys[ d ntxtybt gjcktlyb[ 12 vtczwtd ,hjybhjdfkb/pfrfpsdfkb njdfh
bp rjkktrwbb jakfqy-ijgf xthtp bynthytn. Ýnj jpyfxftn, xnj
bynthytn-vfufpbys ljk;ys cltkfnm dc¸ jn yb[ pfdbczott, xnj,s
gjllth;bdfnm cbv,bjp jykfqy- b jakfqy-hbntqkf. È jlby bp cgjcj,jd
ljcnb;tybz 'njq wtkb – gjrfpsdfnm ehjdtym pfgfcjd njdfhf d vfufpbyt gj
vtcne ;bntkmcndf gjkmpjdfntkz.
Ñ pflfxtq gjllth;rb jakfqy-vfufpbyf xthtp bynthytn ecgtiyj cghfdkztncz Argos, gjpdjkz.obq k.lzv cfvjcnjzntkmyj ghjdthznm yfkbxbt njdfhf d rjyrhtnyjv jakfqy-ijgt b[ ujhjlf:
Ïjrfpsdfqnt byajhvfwb. j ljcnfdrt/djpdhfnt njdfhf
Âj crjkmrj j,jql¸ncz ljcnfdrf b yfcrjkmrj ghjcnj ,eltn dthyenm njdfh
– 'nb 2 djghjcf pfxfcne. zdkz.ncz jghtltkz.obvb lkz ghbyznbz htitybz j
gjregrt. Ít pfcnfdkzqnt gjctnbntktq jykfqy-vfufpbyf ckbirjv ljkuj bcrfnm
jndtns yf yb[. À to¸ kexit hfpdtqnt dct cjvytybz, j,]zdbd j ,tcgkfnyjq
ljcnfdrt b ,tcgkfnyjv djpdhfnt yt gjljitlituj njdfhf. Åckb ds yt vj;tnt
gjpdjkbnm ct,t nfre. hjcrjim rheukjujlbxyj, bcgjkmpeqnt ,tcgkfnyst
ljcnfdre b djpdhfn d rfxtcndt dsujlyjq ctpjyyjq nfrnbrb.
Âtcmvf 'aatrnbdyj lkz pfdktxtybz rkbtynjd cjj,otybz j ,tcgkfnyjq ljcnfdrt/djpdhfnt bcgjkmpetn Webtogs:
Ókexibnt rjgbhfqnbyuf yf cnhfybwf[ njdfhjd
Ïhjlf.obv ntrcnjv yf ghjlernjds[ cnhfybwf[ xfcnj ghtyt,htuf.n,
j,[jlzcm «ktybdsv» vtnjljv hfpvtotybz cnfylfhnyjuj jgbcfybz njdfhf jn
ghjbpdjlbntkz. Õjhjibq ghjlf.obq rjgbhfqnbyu j,kflftn yt njkmrj
SEO-ghtbveotcndfvb, yj b cbkjq gthcjyfkmyjuj djpltqcndbz – pf cx¸n
bcgjkmpjdfybz hbntqkthfvb jghtltk¸yyjuj njyf b eybrfkmyjq vfyths
gjdtcndjdfybz. Ákfujlfhz nfrjve ntrcne dfif ghjlf.ofz cnhfybwf ,eltn
dsujlyj dsltkznmcz yf ajyt jcnfkmys[. În njhujdkb nbgbxysv ,tpkbrbv
njdfhjv ds gthtql¸nt r njhujdkt ghtbveotcndfvb/wtyyjcnzvb dfituj
eybrfkmyjuj ghjlernf.
Çltcm d rfxtcndt ghbvthf lkz gjlhf;fybz Econsultancy ghbdjlbn ghjlf.obq ntrcn ghjlernjdjq cnhfybws JPetermanCompany:
(SEO ghb gthtdjlt ,skj enhfxtyj)
Ïjnjhjgbnt gjntywbfkmys[ gjnht,bntktq
Ötktcjj,hfpyjcnm bcgjkmpjdfybz nhbuuthf «Î,hfnysq jncx¸n» ghbpyf.n
b hjccbqcrbt SEM-'rcgthns. Òfrjq cx¸nxbr yf cnhfybwt njdfhf vjnbdbhetn
gjnht,bntkz ,scnhtt jajhvbnm pfrfp. Åckb gjctnbntkm jykfqy-vfufpbyf
jlt;ls dblbn, xnj yf crkflt jcnfkfcm dctuj jlyf gjyhfdbdifzcz tve dtom
ye;yjuj hfpvthf, chjxyjcnm jrf;tncz ghtdsit dctuj: .pth yfdthyzrf
gjcgtibn jajhvbnm pfrfp, jn,hjcbd d cnjhjye dct jcnfkmyst djghjcs b
cjvytybz.
Ïhbvth yt c jlt;ljq, f c h.rpfrjv jn SimplyHike, ult
xfcs j,hfnyjuj jncx¸nf ghbpsdf.n ecgtnm jajhvbnm pfrfp d ntxtybt
,kb;fqib[ ytcrjkmrb[ xfcjd, xnj,s gjkexbnm ljcnfdre yf cktle.obq ;t
ltym:
Çfgecnbnt jykfqy-xfn
Îykfqy-xfn – jnkbxysq cgjcj, gjvjxm gjnht,bntkzv yf cnflbb ghbyznbz
htitybz j gjregrt, f nfr;t cyznm xfcnm yfuheprb c call-wtynhjd. Ïj lfyysv Econsultancy, 53% gjnht,bntktq bp Âtkbrj,hbnfybb b 63% bp ÑØÀ gjkmpe.ncz jykfqy-xfnfvb.
 hjkb j,hfpwf lkz gjlhf;fybz cyjdf Schuh c xfnjv «Çflfq djghjc cjnhelybrfv rjvgfybb»:
Ïhtljcnfdmnt djpvj;yjcnm chfdybdfnm wtys
Ïhtljcnfdktybt djpvj;yjcnb cjgjcnfdktybz wty yf hsyrt vj;tn gjvjxm
hbntqkthfv cjrhfnbnm ghjwtyn entxtr ghjlf; r rjyrehtynfv. ×nj rfcftncz
cyb;tybz wty, nj jyj, rfr ghfdbkj, rjvgtycbhetncz d htpekmnfnt ljregjr
gjnht,bntkzvb cjgencnde.ob[ njdfhjd bkb exfotybtv b[ djpdhfotybq d cnjkm
dsujlysq jykfqy-vfufpby pf jxthtlysvb ghbj,htntybzvb.
Ðfpevttncz, tcnm jghtltk¸yysq hbcr d gjpdjktybb gjctnbntkzv gjrblfnm
cnhfybwe njdfhf, xnj,s chfdybdfnm wtys: gjntywbfkmyst rkbtyns vjuen b
yt dthyenmcz. Ècgjkmpez lfyysq ghb¸v, yflj gjcnjzyyj jnckt;bdfnm b
fyfkbpbhjdfnm dct gk.cs b vbyecs.
Ïhbvth ecgtiyjuj bcgjkmpjdfybz djpvj;yjcnb cjgjcnfdktybz wty ltvjycnhbhetn ghjlernjdfz cnhfybwf SimplyHike:
Ó,tlbntcm d crjhjcnb pfuheprb cnhfybw
Êjulf ds djcgjkmpetntcm dsitghbdtl¸yysvb cjdtnfvb b pfuhepbnt yf
cnhfybws njdfhjd dbltj, wtkst ufkthtb bpj,hf;tybq, jnpsds gjnht,bntktq b
n.g., tcnm jgfcyjcnm, xnj jyb cnfyen vtlktyytt pfuhe;fnmcz. Ïjcktlytt bccktljdfybt QuBit gjrfpfkj, xnj chtlytcnfnbcnbxtcrfz «vjhlf» rjvvthxtcrjuj cfqnf pfuhe;ftncz 3,5 c, d nj dhtvz rfr cnhfybws njdfhjd – d 2 hfpf ljkmit. Îyb jrfpfkbcm cfvsvb vtlktyysvb.
Êjvgfybz TagMan ghjdtkf yfexysq 'rcgthbvtyn yfl Glasses Direct
c wtkm. epyfnm, rfr crjhjcnm pfuheprb cnhfybw dkbztn yf ehjdtym
rjydthcbq. Â htpekmnfnt dszcybkjcm, xnj gbr rjydthcbq ghb[jlbncz yf
pfuhepre cnhfybw d ntxtybt 2 c. Ñ rf;ljq gjcktle.otq ctreyljq cfqn nthzk gj 6,7% jn ehjdyz ghjlf;.
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