ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ïhbdtncnde. dfc ;bntkb b ujcnb Ãjhjlf Êjgbhfqnbyuf!
 ghjikjq cnfnmt z hfccrfpsdfk j njv, xnj nfrjt SEO rjgbhfqnbyu
b lfk njxyjt jghtltktybt 'njve gjyznb.. Ñtujlyz ;t vs gjujdjhbv j,
j,zpfntkmys[ nht,jdfybz[, rjnjhsv ljk;ys cjjndtncndjdfnm SEO cnfnmb.
SEO cnfnmz – 'nj cgtwbfkmyj cjplfyysq ntrcn, lkz kexituj ghjldb;tybz
njuj bkb byjuj cfqnf d gjbcrjds[ cbcntvf[. Ñeotcndetn hzl j,zpfntkmys[
nht,jdfybq, rjnjhsv jyf ljk;yf cjjndtncndjdfnm, xnj,s gjcntgtyyj
gjlybvfnm cfqn d ÒÎÏ gjbcrjdjq dslfxb, f yt yfj,jhjn – «pfujyznm d
gjldfk».
Ìyjubt yfxbyf.obt rjgbhfqnths b ,kjuths gsnf.ncz cjplfdfnm cdjb SEO
ntrcns ghjcnj yfgbxrfyyst rk.xtdsvb ckjdfvb. È gjnjv jyb tot elbdkz.ncz,
gjxtve b[ cfqn ytghfdbkmyj byltrcbhetncz bkb gjxtve pfrfpxbr yt
ghbybvftn hf,jne. «ß dtlm dhjlt rfr ,s dct nbgf cltkfk dct ghfdbkmyj» —
djpveof.ncz.
Íj dct yt nfr ghjcnj, rfr rf;tncz yf gthdsq dpukzl. Ñjplfybt
rfxtcndtyyjq SEO cnfnmb – 'nj wtkfz yferf. È, lf;t yt cvjnhz yf nj, xnj z
cj,bhf.cm gjcdznbnm wtks[ nhb ge,kbrfwbb gjlhj,ys[ bycnherwbq lkz
ghfdbkmyjuj yfgbcfybz SEO cnfntq, dct hfdyj yt elfcncz hfcrhsnm ntve
gjkyjcnm.. Íj, lkz njuj, xnj,s yfxfnm cjcnfdkznm ghfdbkmyj
jgnbvbpbhjdfyysq gjl gjbcrjdst cbcntvs rjyntyn, 'njuj ,eltn d gjkytt
ljcnfnjxyj.
Äfdfqnt ;t ghbcnegbv.
Ñ xtuj yfxfnm yfgbcfybt SEO cnfnmb?
Ìyjubt ytjgsnyst rjgbhfqnths
cjdthif. jlye ytghjcnbntkmye. jib,re. Îyb bpyfxfkmyj gbien cnfnm. b
njkmrj gjnjv pfybvf.ncz gjbcrjv rk.xtq b dytlhtybtv b[ d ntrcn. Ýnj
ytghfdbkmyj, [jnz gjkexftncz ,scnhtt b elj,ytt.
Ïjctofz ytrjnjhst cfqns, ,kjub b cnhfybws d bynthytnt, vj;yj c
kturjcnm. pfvtnbnm ntrcns, cjcnfdktyyst nfrbv j,hfpjv. È[ ytelj,yj
xbnfnm (dblyj xnj ntrcn cjplfdfkcz bcrk.xbntkmyj lkz gjbcrjds[ cbcntv).
Êfr ltkfnm ghfdbkmyj?
 gthde. jxthtlm ytj,[jlbvj cltkfnm nj, xnj dct yjdbxrb ltkf.n d
gjcktly.. jxthtlm. Òj tcnm gjlj,hfnm rk.xtdst pfghjcs lkz yfgbcfybz SEO
cnfnmb.
È njkmrj yf jcyjdt yfqltyys[ pfghjcjd, rjnjhst vjuen ghbytcnb
vfrcbvfkmysq nhfabr c gjbcrjds[ cbcntv, cjcnfdkztncz gkfy cnfnmb, nfr
yfpsdftvsq «crtktn cnfnmb», yf rjnjhsq d ,eleotv yfybpsdftncz «vzcj» – jcyjdyjq rjyntyn.
Òfrbv j,hfpjv, ntrcn gjkexbncz jhufybxysv, elj,ysv lkz xntybz, b ds
cevttnt bp,t;fnm rhbds[ rk.xtdbrjd, yt gjnthzd kjubre gjcnhjtybz cnfnmb.
Åckb SEO cnfnmz ,eltn yfgbcfyf ghfdbkmyj, nj jyf ytcjvytyyj gjdscbn
cfqn d gjbcrjdjq dslfxt. Ýnj b tcnm jcyjdyfz wtkm dct[ ,kjuthjd b
dkfltkmwtd cfqnjd. Òfr xnj ,thbnt yf pfvtnre cktle.oe. byajhvfwb..
Êfr yfgbcfnm ghfdbkmye. SEO cnfnm.?
 'njq j,kfcnb e;t tcnm vyj;tcndj ghjatccbjyfkmys[ rjgbhfqnthjd,
rjnjhst vjuen pf jghtltktyye. gkfne cjcnfdbnm jnkbxysq SEO rjynty. Íj
nfrbt rjgbhfqnths j,sxyj pfdfktys hf,jnjq, nfr rfr yf yb[ gjcnjzyyj
ltqcndetn ,jkmijq cghjc.
Ìs vj;tv yfgbcfnm ghfdbkmyj jgnbvbpbhjdfyye. cnfnm. b cfvjcnjzntkmyj,
yj 'nj e yfc gjkexbnmcz njkmrj d njv ckexft, tckb vs ,eltv exbnsdfnm
ytrjnjhst j,zpfntkmyst afrnjhs.
Óybrfkmyjcnm – 'nj cfvsq jcyjdyjq afrnjh. Ìyjubt rjgbhfqnths (bkb
crjhtt hthfqnhs), ltkf.n ytrfxtcndtyysq hthfqn, ('nj xfcnj ,hjcftncz d
ukfpf yf vyjub[ ÃÑ). ß yt pyf. crjkmrj ctqxfc gkfnzn pf nfre. hf,jne,
yj edthty yf 100%, xnj yt cnjbn yfxbyfnm cdj. rfhmthe rjgbhfqnthf bvtyyj
c 'njuj, gjcrjkmre ds vj;tnt bpyfxfkmyj gjkjvfnm cdjq cnbkm, rjnjhsq
gjnjv jxtym nz;tkj cyjdf yfhf,jnfnm.
Åckb ujdjhbnm j, eybrfkmyjcnb, nj cfqn ybrjulf yt cvj;tn ghjldbyenmcz
d gjbcrjds[ cbcntvf[, tckb yf ytv ,eltn [jnm vfkfz ljkz yt eybrfkmyjuj
rjyntynf. Ýnj cfvjt ukfdyjt ghfdbkj ghb yfgbcfybb SEO cnfnmb.
Òtgthm lfdfqnt gjujdjhbv j njv, rfrjq ljk;yf ,snm
Ñnhernehf SEO jgnbvbpbhjdfyyjq cnfnmb.
Êfr bpdtcnyj, ntrcn dctulf ljk;ty ,snm jpfukfdkty, yj yt dct pyf.n,
xnj d ntrcnt pfujkjdrf ljk;ty ,snm jcyjdyjq rk.xtdjq pfghjc, ,tp
crkjytybq.
Ýnj bvtyyj nfr. Ìj;tnt ghjcnj gjcvjnhtnm yf pfujkjdjr 'njq cnfnmb
(rjnjhe. ctqxfc xbnftnt) b jghtltkbnt, gjl rfrjq rk.xtdjq pfghjc z
pfnjxbk 'ne ge,kbrfwb..
Áele hfl edbltnm dfi jndtn d rjvvtynfhbz[. Åckb ds jndtnbnt ytghfdbkmyj, z dfv jnghfdk. yf gjxne ghfdbkmysq jndtn.
 ntrcnt ljk;ys ,snm nfr;t gjlpfujkjdrb, rjnjhst cgjcj,ys ytcnb yt
njkmrj gjkmpe lkz gjbcrjds[ cbcntv yfkbxbtv d ct,t rk.xtq, f b cjplfdfnm
elj,cndf lkz vfrcbvfkmyj rjvajhnyjuj ghjxntybz cnfnmb k.lmvb.
Åckb pfnjxbnm cnfnm. njkmrj gjl gjbcrjds[ hj,jnjd, nj rnj bp «;bds[» gjkmpjdfntktq cvj;tn xbnfnm nfrjq ntrcn?
 gthdjv f,pfwt SEO cnfnmb j,zpfntkmyj ytj,[jlbvj egjnht,bnm jcyjdyjq
rk.xtdjq pfghjc, f d jcnfkmys[ bcgjkmpjdfnm ljgjkybntkmyst rk.xtdbrb.
×nj nfrjt cybgtn?
Ñgbytnjv yfpsdftncz njn
exfcnjr ntrcnf, rjnjhsq gjbcrjdfz cbcntvf, crjhtt dctuj, ds,thtn lkz
jnj,hf;tybz d gjbcrjdjq dslfxt, cktljdfntkmyj, 'njve f,pfwe ytj,[jlbvj
eltkbnm jcj,jt dybvfybt.
Êcnfnb, gjghj,eqnt jghtltkbnm, rfrjq bvtyyj f,pfw 'njq cnfnmb z dsltkbk lkz cybgtnf.
Äf. gjlcrfpre!
 cybgtnt jcyjdyjq pfghjc ljk;ty dcnhtxfnmcz ldf;ls: jlby hfp c
njxysv d[j;ltybtv b jlby crkjyzz bkb hfp,bdfz ghtlkjujv. Áele hfl, tckb
ds yfqltnt 'njn f,pfw b yfgbibnt d rjvvtynfhbz[, rfrbv jy cnjbn gj
cxtne.
Ñnhjufz ntvfnbxyjcnm ntrcnf!
 j,zpfntkmyjv gjhzlrt cktleqnt ntvfnbrt cdjtuj jcyjdyjuj rk.xtdjuj
pfghjcf. Åckb ytvyjuj jndktxtntcm jn ntvs – 'nj yt jxtym gkj[j, f djn
tckb hfccrfpsdfkb ghj rbyj b dlheu ghsuyekb yf ntve rybu – 'nj e;t
ghj,ktvf. Â nfrjv ckexft dfib SEO cnfnmb c edthtyyjcnm. lth;fn genm d
ÁÀÍ gjbcrjds[ cbcntv. Ìj;tnt ghjdthbnm, yj yt jcj,j cjdtne..
È, rjytxyj ;t
Ãhfvjnyjcnm
 2012 ujle gjbcrjdbrb yfexbkbcm jghtltkznm yt njkmrj jhajuhfabxtcrbt jib,rb, f b geyrnefwbjyyst, b yt ghjgecrf.n ldjtxybrjd d ÒÎÏ. Çf 'nj bv vj;yj crfpfnm jnltkmyjt cgfcb,j. Äjkjq ytuhfvjnyjcnm...
Ïhfdlf yt ,ele uhtibnm, z b cfv byjulf ljgecrf. jib,rb d ntrcnt, yj
vjb xbnfntkb vtyz pf 'nj ghjof.n, f djn gjbcrjds[ cbcntv cnjbn
gj,fbdfnmcz d 'njv gkfyt.
Íe, djn vs b hfccvjnhtkb jcyjdyst nht,jdfybz yfgbcfybz ghfdbkmyjq SEO cnfnmb.
 cktle.otq ge,kbrfwbb z hfccrf;e b gjlhj,yj gjrf;e, rfr ghfdbkmyj
gjl,bhfnm rk.xtdst ckjdf lkz cdjb[ ntrcnjd b rfr ghfdbkmyj dytlhznm b[ d
ntrcn, xnj,s cnfnmb ,scnhj b 'aatrnbdyj byltrcbhjdfkbcm gjbcrjdsvb
cbcntvfvb b uyfkb yf dfib cfqns vfrcbvfkmysq nhfabr.
Ïhjljk;tybt: «Ïjl,jh rk.xtds[ ckjd b ghfdbkmyjt dytlhtybt b[ d ntrcn».
Þhbq Ãfkmvfrjd.
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