|
ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
«Ïhjldb;tybt cfqnjd d
Èynthytnt – cfvsq cjdhtvtyysq, 'aatrnbdysq b ljcnegysq cgjcj, hfpdbnbz
Âfituj ,bpytcf!» - ghbvthyj nfr k.,fz SEO-rjynjhf jgbcsdftn cdjb eckeub.
Çdexbn pfvfyxbdj, dthyj? Îlyfrj yf ltkt cathf gjbcrjdjuj ghjldb;tybz –
'nj crjgktybt «gjldjlys[ rfvytq», j rjnjhs[ ybrnj yt cgtibn
hfccrfpsdfnm.
Òhb jcyjdyst ghj,ktvs hsyrf gjbcrjdjuj ghjldb;tybz cfqnjd
 • Â SEO ytn tlbys[ cnfylfhnjd jwtyrb rfxtcndf b 'aatrnbdyjcnb hf,jns.
Îlyb rjvgfybb
ghtlkfuf.n ghjldb;tybt d ÒÎÏ, lheubt – gj nhfabre, nhtnmb ljcnfnjxyj
cfvjedthtyys lkz njuj, xnj,s ,hfnm gkfne njkmrj pf wtktdst ltqcndbz
rkbtynjd (ghjldb;tybt gj kblfv). È d rf;ljv ckexft dfc ,elen edthznm,
xnj ds dct rjynhjkbhetnt: gjpbwbb dblys ytdjjhe;tyysv ukfpjv, rjkbxtcndj
gjctnbntktq yf cfqnt cxbnf.n cgtwbfkmyst cthdbcs, f lkz rjynhjkz yfl
kblfvb dfv dsltkzn jnltkmye. ntktajyye. kbyb. b yfgbxrf.n cfqn
ghjuhfvvfvb, abrcbhe.obvb dsgjkytybt «;tkftvs[» ltqcndbq rkbtynfvb.
À xnj yf cfvjv ltkt?
Ïhjldb;tybt d ÒÎÏ vj;yj jceotcndkznm gj ytghjlf.obv pfghjcfv, rjnjhst yt
ghbytcen dfv yb rjgtqrb ghb,skb. Íf cfqn vj;yj ljcnfnjxyj ,scnhj
yfuyfnm f,cjk.nyj ,tcgjktpysq nhfabr. Â ckexft c kblfvb vj;yj
bycwtybhjdfnm frnbdyjcnm gjctnbntktq, dtlm ukfdyjq ufhfynbtq «xtcnyjq
buhs» d ,jkmibycndt ckexftd zdkztncz «,tpeghtxyfz htgenfwbz
SEO-rjvgfybb».
• SEO nht,etn gjcnjzyyjq fyfkbnbrb – 'nj ljcnegyj lfktrj yt dctv.
Ïjbcrjdst cbcntvs
gjcnjzyyj eckj;yz.n cdjb fkujhbnvs, ddjlzn ,jktt cjdthityyst abkmnhs b
yjdst rhbnthbb jwtyrb rfxtcndf ljrevtynjd. Ìfktymrbt rjynjhs b
ahbkfycths ghjcnj-yfghjcnj yt j,kflf.n ljcnfnjxysv rjkbxtcndjv ghjtrnjd,
xnj,s fyfkbpbhjdfnm jxthtlyst j,yjdktybz gjbcrjdjq ,fps b fkujhbnvjd.
Âct, xnj bv jcnftncz, - 'rcgthbvtynbhjdfnm yf ytcrjkmrb[ pfrfpxbrf[,
rjnjhst e yb[ tcnm. Â bnjut dfib gjgsnrb c'rjyjvbnm yf ghjldb;tybb vjuen
j,thyenmcz lkz dfc ytjghfdlfyysvb nhfnfvb b gjnthtq dhtvtyb.
• Òhtnmz ghj,ktvf, dsntrf.ofz bp gthds[ lde[: chjrb b hbcrb.
Äkz dsdjlf cfqnf d
ÒÎÏ ye;yj dhtvz. Â gthde. jxthtlm 'nj cdzpfyj cj chjrfvb byltrcfwbb
ccskjr. Äheubvb ckjdfvb, gjbcrjdbrfv ye;yj dhtvz, xnj,s yfqnb b extcnm
dct ccskrb yf Âfi cfqn. Äkz ljcnb;tybz dblbvs[ htpekmnfnjd ye;yj vbybvev
1,5-2 vtczwf, f byjulf yf 'nj nht,etncz gjhzlrf gjkeujlf. Ïhb
'njv yb jlyf rjvgfybz yf cfvjv ltkt yt vj;tn ufhfynbhjdfnm, xnj Âs yf
100% dsqltnt d ÒÎÏ. ×nj, tcntcndtyyj, yt vtiftn bv ltkfnm 'nj: uhjvrbvb
pfzdktybzvb gtcnhbn 90% cfqnjd SEO-rjynjh.
Ïhfdlf d njv, xnj ufhfynbb vjuen ,snm njkmrj
abyfycjdst. Âsikb d ÒÎÏ – gkfnbnt, yt dsikb – djpdhfoftnt gjnhfxtyyst
ltymub. Îlyfrj lfdfnm abyfycjdst ufhfynbb hbcre.n tlbybws, ghb 'njv wtyf
nfrjq ufhfynbb gthtrhsdftn k.,st djpvj;yst ghtlkj;tybq yf hsyrt. È lf;t
tckb ds dthytnt cdjb ltymub, ybrnj yt dthytn dfv dgecne. gjnhfxtyyst
vtczws. Â jghtltktyyjv cvsckt, ufhfynbtq vj;tn cke;bnm njkmrj gjhnajkbj b
jnpsds ntreob[ rkbtynjd gjlhzlxbrf. Íj vj;tnt kb ds ,snm edthtys, xnj
'nb jnpsds gjlkbyyst?
ßhrbt ghbvths ekjdjr
• Íthtfkmyj rjhjnrbt chjrb: ghjldb;tybt pf 2 ytltkb b n.g.
Ýnj vfhrtnbyujdsq
[jl. Ïj [bnhj cjcnfdktyyjve ljujdjhe k.,st gjkj;bntkmyst bpvtytybz gj
k.,jve bp pfghjcjd cxbnf.ncz ghjldb;tybtv. Åcntcndtyyj, ghjbpjitlibt pf 2
ytltkb bpvtytybz dblys lf;t ghb vbybvfkmyjq hf,jnt yfl cfqnjv. Ájktt
njuj, d 'njv b djdct vj;tn yt ,snm pfckeub SEO-rjvgfybb. Òtv yt vtytt,
bpvtytybz yf 9-q cnhfybwt dslfxb vfkj xnj vtyz.n.
• Ïhtltkmyj ybprfz wtyf: ghjldb;tybt pf 2 900 he,.
Ýnj jxthtlyjq vfhrtnbyujdsq [jl. Âs jnlflbnt 'ne cevve pf ghjldb;tybt gj ytcrjkmrbv pfghjcfv (rfr ghfdbkj, 'nj 3-5 ckjd),
rjnjhst yt vjuen j,tcgtxbnm gjkyjwtyyjuj ghjldb;tybz b, ntv ,jktt,
pfvtnyjq jnlfxb. Înlflbnt lf;t d njv ckexft, tckb 'nb ytcrjkmrj ckjd
,elen ytghjlf.obvb lkz dfitq rjvgfybb. Âs njxyj [jnbnt 'rjyjvbnm nfrbv
j,hfpjv?
• Ïhjldb;tybt gj nhfabre c jgkfnjq gjctnbntktq
Ðtpekmnfn ghjldb;tybz
gj nhfabre – jghtltktyyjt rjkbxtcndj gjctnbntktq, ghbitlib[ yf cfqn bp
gjbcrjds[ cbcntv. Íj gj rfrbv pfghjcfv jyb ghb[jlzn? Îlyf bp ukfdys[
ekjdjr SEO-rjvgfybq, ghjldbuf.ob[ gj nhfabre, - bcgjkmpjdfybt ytwtktds[
pfghjcjd. Âregt c bcreccndtyyj yfuyfyysv nhfabrjv 'nj zdkztncz bltfkmysv
cgjcj,jv ghjldb;tybz njkmrj lkz nt[, rjuj dscjrfz gjctoftvjcnm
bynthtcetn ,jkmit, xtv gjntywbfkmyst rkbtyns.
• Ïhjldb;tybt gj nhfabre + f,jytyncrfz gkfnf
Âs gkfnbnt yt njkmrj pf ljcnbuyenst htpekmnfns,
yj b pf hf,jne. Òjn afrn, xnj hf,jnf yfl cfqnjv zdkztncz ytj,[jlbvsv
eckjdbtv ljcnb;tybz htpekmnfnjd, SEO-rjvgfybb rfr-nj yt djkyetn. Äheubvb
ckjdfvb, d lfyyjq cbnefwbb ds pfgkfnbnt d k.,jv ckexft. Ïhjdtltv
fyfkjub. c cjnjdjq cdzpm.: ds gkfnbnt 500 he,ktq f,jytyncrjq gkfns + pf
rf;le. vbyene hfpujdjhf. Ñjukfcbntcm, yt ckbirjv dsujlyj.
• Ítdjpvj;yjcnm ljchjxyjuj hfcnjh;tybz ljujdjhf
Ñvsck 'njq ekjdrb d njv, xnj ds ghjcnj yt vj;tnt
hfcnjhuyenm ljujdjh c SEO-rjynjhjq hfymit chjrf, yt gjnthzd ghb 'njv
rheuktymre. cevve. Ïjxnb dct rjvgfybb pfrk.xf.n c rkbtynfvb ljkujchjxyst
ljujdjhf: rfr ghfdbkj, chjr rjkt,ktncz jn 6 vtczwtd lj ujlf. Ïhb
yfkbxbb d ljujdjht geyrnf j ytdjpvj;yjcnb ljchjxyjuj hfcnjh;tybz ds yt
bvttnt ghfdf jrfpfnmcz jn eckeu SEO-rjvgfybb lf;t ghb jncencndbb
htpekmnfnjd ,tp rhegys[ abyfycjds[ gjnthm lkz ct,z. Âfv njxyj 'nj ye;yj?
• Ñyznbt c ct,z dbys pf ytelfxyjt ghjldb;tybt tot lj gjlgbcfybz ljujdjhf
Ñeotcnde.n jxtym [bnhst ljujdjhs, d rjnjhs[ yt
njkmrj ytn xtnrb[ ufhfynbq, yj b dj dct[ ytelfxf[ SEO-rjynjhs dbyjdty
rnj eujlyj, rhjvt cfvjq rjvgfybb. Âbyjdfn vj;tn ,snm b ajhc-vf;jh d dblt
«dytpfgys[» bpvtytybq fkujhbnvf, b cfv pfrfpxbr, rjnjhsq yt dsgjkybk
rfrjq-nj geyrn bp lkbyyjuj cgbcrf nht,jdfybq. Ñnjbn kb ujdjhbnm j njv,
xnj gjlj,yst nht,jdfybz pfxfcne. ,sdf.n pfdtljvj ytdsgjkybvsvb?
Âybvfntkmyj xbnfqnt lkbyysq ljujdjh, jcj,tyyj gjcktlybt cnhfybws.
Ènfr, rfrbt dsdjls vj;yj cltkfnm bp lfyyjq
cnfnmb? Ïhjldb;tybt cfqnjd d Èynthytnt – ltqcndbntkmyj cfvsq
cjdhtvtyysq, 'aatrnbdysq b ljcnegysq cgjcj, hfpdbnbz dfituj ,bpytcf,
rjnjhsq gjl[jlbn ghfrnbxtcrb dctv rjvgfybzv. Îlyfrj ghb ds,jht
gjlhzlxbrf ,elmnt ghtltkmyj dybvfntkmys. Ónjxyzqnt dct, lf;t jxtdblyst b
ytpyfxbntkmyst, ltnfkb. Ïjnhfnmnt ytcrjkmrj lytq yf fyfkbp hsyrf yf
'nfgt ds,jhf, jxtym dybvfntkmyj bpexbnt ljujdjh cj cdjbvb .hbcnfvb.
Ðf,jnfqnt njkmrj c yflt;ysvb SEO-rjvgfybzvb!
Èypbkm Âfcbrjd,
nt[ybxtcrbq lbhtrnjh rjvgfybb "Adept Group"
|