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frjds ctujlyz jcyjdyst pflfxb, rjnjhst ljk;ty htifnm rjvvthxtcrbq cfqn?

f;lsq rjvvthxtcrbq cfqn htiftn cdjb pflfxb.

kz jlyjq rjvgfybb df;yj hfcrhsdfnm byajhvfwb., yfghbvth, lkz ge,kbxys[ rjvgfybq. kz lheujq rjvgfybb cfqn 'nj cthdbc, b[ jcyjdyjq ghjlern. njulf df;yj rjk-dj gjkmpjdfntktq yf cfqnt, f 'nj pfdbcbn jn elj,cndf b djcnht,jdfyyjcnb lfyyjuj cthdbcf. kz nhtnmb[ - 'nj e-commerce. njulf ecgt[ ,eltn vthbnmcz d ghjlf;f[. kz xtndthnjq rjvgfybb - 'nj byajhvbhjdfybt j njdfhf[ b eckeuf[ b nfv lheubt rhbnthbb ecgtiyjcnb.

kz rf;ljq rjvgfybb cfqn ye;ty lkz htitybz cdjb[ pflfx, rjnjhst yfghfdktys yf ljcnb;tybt ,bpytc-wtktq rjvgfybb.

jk;ty kb vfhrtnjkju rjvgfybb gjlrk.xfnmcz r hfphf,jnrt cfqnjd rjvgfybb? ckb, lf, nj yf rfrjv 'nfgt?

tcjvytyyj vfhrtnjkju ljk;ty exfcndjdfnm d cjplfybb cfqnf b exfcndjdfnm c cfvjuj yfxfkf, c vjvtynf jghtltktybz pflfx ghjtrnf, rjnjhst, rfr z e;t crfpfkf kt;fn d gkjcrjcnb ,bpytc wtktq rjvgfybb. julf jghtltktys pflfxb, ye;yj cajhvbhjdfnm gjrfpfntkb ecgtiyjcnb KPI, b nen nj;t yt j,jqnbcm ,tp vfhrtnjkjuf.

frbv j,hfpjv ljk;yj ghjbc[jlbnm dpfbvjltqcndbt c hfphf,jnxbrfvb?

.,jt dpfbvjltqcndbt ljk;yj yfxbyfnmcz c ,hbaf. ,hbat ljk;ys ,snm gthtxbcktys ,bpytc-wtkb, pflfxb, gjrfpfntkb 'aatrnbdyjcnb, rjyrehtynyjt jrhe;tybt, nht,jdfybz r ghjtrne.

ckb rkbtyn yt vj;tn ghtljcnfdbnm nfrbt lfyyst, hfphf,jnxbr ljk;ty cfv ghjdtcnb 'ne hf,jne. nj yfpsdftncz ghtlghjtrnysq fyfkbp, c,jh nht,jdfybq, jghtltktybt hfvjr ghjtrnf. yjulf ye;yj dthyenmcz yf ifu hfytt b ghjhf,jnfnm cnhfntub. ghbcencndbz ,htylf d wbahjdjv ghjcnhfycndt.

tp lfyys[ 'nfgjd dhzl kb vj;yj gjkexbnm ghjtrn, ecgtiyj htif.obq pflfxb rkbtynf.

frbt cjdhtvtyyst CMS s cxbnftnt yfb,jktt elfxysvb c njxrb phtybz vfhrtnjkjuf? frbv gfhfvtnhfv jyb ljk;ys jndtxfnm?

fhrtnjkjue ljk;yj ,snm dct hfdyj, yf rfrjq CMS hf,jnftn tuj cfqn. j vfhrtnjkjue ljk;yj ,snm yt dct hfdyj, eljdktndjhztn kb lfyyfz CMS tuj nht,jdfybzv, yfghbvth, ,scnhjt b elj,yjt j,yjdktybt byajhvfwbb, vfcinf,bhetvjcnm cfqnf bkb lheubv pflfxfv, rjnjhst ghtl]zdkz.ncz r lfyyjve ghjtrne.

f lfyyjv 'nfgt ;tkfntkmyj gjlrk.xtybt nt[ybxtcrb[ cgtwbfkbcnjd. ,jkmib[ rjvgfybz[ xfcnj gjnht,yjcnb vfhrtnjkjuf rjyakbrne.n c rjhgjhfnbdysvb IT cnfylfhnfvb. en df;yj yfqnb ghfdbkmysq rjvghjvbcc.

fxfcne. njxrf ghbkj;tybz cbk e vfhrtnjkjujd cvtoftncz c cfqnjd yf cjwbfkmyst ctnb. fcrjkmrj 'nj jghfdlfyj?

nj vj;tn ,snm jghfdlfyj lkz gbfhobrf, yj yt lkz vfhrtnjkjuf.

djj,ot pfxtv abkjcjacndjdfnm? jlrk.xfqnt fyfkbnbre.

tqxfc e;t vj;yj cxbnfnm rfrjt dkbzybt jrfpsdf.n cjw. ctnb yf ghjlf;b bkb yf kjzkmyjcnm. vjnhbnt yf wbahs, ltkfqnt dsdjls. j z edthtyf, xnj cfvsq 'aatrnbdysq gjl[jl - 'nj byntuhbhjdfyysq gjl[jl.

fpjdbnt ecgtiyst vfhrtnbyujdst rfvgfybb, wtynhjv rjnjhs[ ,sk ,s bvtyyj cfqn.

frb[ rfvgfybq jxtym vyjuj. jue ghbdtcnb d ghbvth ghjtrn, r rjnjhjve yfif rjvgfybz bvtkf jnyjitybt - ivi.ru.

fr rfr cfqn lfyyjq rjvgfybb zdkztncz tt ;t jcyjdysv ghjlernjv, b ghjlernjv ecgtiysv - dct vfhrtnbyujdst rfvgfybb d jnyjitybt lfyyjuj cthdbcf ,skb ecgtiys.


fcrjkmrj j,zpfntkmyjq ctujlyz zdkztncz vj,bkmyfz dthcbz cfqnf?

f gjcktlybt 4 ujlf felbnjhbz vj,bkmyjuj bynthytnf dshjckf d 4 hfpf b cjcnfdkztn 14 vky. xtkjdtr. nj gjrf d 4 hfpf vtymit, xtv felbnjhbz bynthytnf, yj 'nj jxtym frnbdyfz felbnjhbz. 67% dctq vj,bkmyjq felbnjhbb gjkmpetncz gjbcrjv lkz njuj, xnj,s yfqnb rfre.-kb,j byajhvfwb.. yt rf;tncz, xnj 'nb wbahs jlyjpyfxyj ujdjhzn j njv, xnj vj,bkmyfz dthcbz cfqnf ljk;yf ,snm.

frbt ntyltywbb cjdhtvtyyjuj vfhrtnbyuf ,elen jrfpsdfnm d ,kb;fqibt ujls dkbzybt yf ,bpytc cfqnjcnhjtybz?

vfhrtnbyujdjq cnhfntubb rjvgfybb gjzdkz.ncz hfpltks, rjnjhs[ hfymit yt ,skj, yfghbvth, cnhfntubz hfpdbnbz ,h'ylf d wbahjdjv ghjcnhfycndt, rjnjhjq eltkztncz ljcnfnjxyj ,jkmijt dybvfybt. d lfyyjq cnhfntubb cfqn - kbim jlby bp bycnhevtynjd. jjndtncndtyyj gjzdbkbcm futyncndf, rjnjhst evt.n cnhfntubxtcrb gjl[jlbnm r cjplfyb. ghjtrnjd, jyb evt.n jndtxfnm yf djghjcs - pfxtv, lkz rjuj, rfrbt pflfxb yflj htibnm, rfrb[ htpekmnfnjd ljcnbuyenm, rfrbt rfyfks b bycnhevtyns bcgjkmpjdfnm (cfqn, cjw. ctnb, CRM, vj,bkmyjt ghjcnhfycndj b nl) b tcnm futyncndf (dt,-cnelbb, ghjlfriy-rjvgfybb), rjnjhst vjuen cjplfnm uhfvjnyjt nt[yjkjubxtcrjt htitybt, rjulf jndtns yf ghtlsleobt djghjcs e;t gjkextys. cnm futyncndf, rjnjhst vjuen b nj b lheujt. j hfpltktybt yf futyncndf b yf ghjlfribys vs edblbv b lfkmit. jjndtncndtyyj, rjvgfybzv, rjnjhst ltkf.n cfqns, ytj,[jlbvj bvtnm jxtym njxyjt gjpbwbjybhjdfybt, xnj,s yt nthznm cdjtuj rkbtynf.

frbt ntvs, yf dfi dpukzl, ,elen yfb,jktt bynthtcys exfcnybrfv?

,s hfpltkbkf exfcnybrjd yf ldt rfntujhbb - rkbtyns b futyncndf, dt,-cnelbb. kbtynfv yf vjq dpukzl dctulf bynthtcyj ecksifnm ghj yjdst ntyltywbb, ghj nj, rfr dpfbvjltqcndjdfnm c hfphf,jnxbrfvb, rfr cltkfnm nfr, xnj,s cfqn cnfk gjkyjwtyysv vfhrtnbyujdsv bycnhevtynjv. t,-cnelbzv dctulf bynthtcyj gjckeifnm jgsn rjkktu, rfr yfb,jktt 'aatrnbdyj jhufybpjdfnm hf,jne. ,s jcj,tyyj dsltkbkf ntvs ghj bpvtytybt hsyrf b hjkb cfqnf d yjds[ eckjdbz[, ghj vj,bkmyst cfqns b lbcreccbjyye. gfytkm "cnm kb ;bpym ,tp cfqnf".

frbt ntyltywbb hsyrf jnhf;ftn ghjuhfvvf rjyathtywbb fqn-2012?

hjuhfvvf rjyathtywbb jnhf;ftn ukfdye. ntyltywb. hsyrf tuj ,scnhjt bpvtytybt. j-gthds[, cjwbfkmyst ctnb jrfpsdf.n dkbzybt yf felbnjhb. b c 'nbv yflj cxbnfnmcz, dj-dnjhs[, vj,bkmyjt ghjcnhfycndj, d nhtnmb[ - vfkj cltkfnm cfqn, c ybv ytj,[jlbvj hf,jnfnm gjckt cjplfybz, xnj,s jy ghbyjcbk gjkmpe. ,j dctv j, 'njv gjqltn htxm yf rjyathtywbb.

fcrjkmrj nfrjt vthjghbznbt, rfr "fqn" ytj,[jlbvj ctujlyz cgtwbfkbcnfv, pfybvf.obvcz hfphf,jnrjq cfqnjd b ntv, rnj bcgjkmpetn cfqns d cdjtq hf,jnt b ,bpytct?

levf., xnj nfrjt vthjghbznbt jxtym ye;yj. cj,tyyj jyj ye;yj chtlybv b yt,jkmibv rjvgfybzv, rfr cj cnjhjys kbtynjd, nfr b cj cnjhjys hfphf,jnxbrjd. frfpxbrb b cgjkybntkb ljk;ys evtnm ujdjhbnm yf jlyjv zpsrt, b lfyyfz rjyathtywbz dj vyjujv 'njve cjltqcndetn.
kmuf ekbrjdf, utythfkmysq lbhtrnjh rjvgfybb Articul Media

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