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rf;lsv ujljv ghjldb;tybt gj nhfabre gjgjkyztn cgbcrb ghtljcnfdkztvs[ eckeu dc ,jkmituj xbckf SEO-rjvgfybq. fpevttncz, SEOnews yt vju j,jqnb dybvfybtv cnjkm jxtdblye. ntyltywb. hjcnf djcnht,jdfyyjcnb eckeub b ctujlyz pyfrjvbn dfc c htpekmnfnfvb ghjdtlyyjuj jghjcf.

rcgthnysv vytybtv yf frnefkmyjt cjcnjzybt hjccbqcrjuj hsyrf nhfabrjdjuj ghjldb;tybz c SEOnews gjltkbkbcm:

yyf htyflhjdf (Ingate)ynjy kmybwrbq (InternetSales.Pro)ktyf fvcrfz (Seolib.ru)ktrcfylh .cnbr (Seom.info)b[fbk fqwby (WebEffector)flbv f[ftd ("f[ftd lp")fybbk thuttd (Demis Group)jycnfynby bvfrjd (Traffic Lab)

  • yyf htyflhjdf, herjdjlbntkm jnltkf gjbcrjdjuj ghjldb;tybz rjvgfybb Ingate Digital Agency;
  • ynjy kmybwrbq, herjdjlbntkm rjycfknbyujdjuj ghjtrnf InternetSales.Pro, fdnjh ghjlf.ob[ crhbgnjd stopexit.ru b viralmarketingbomb.com, fdnjh CMS vj,bkmys[ ghbkj;tybq lkz byaj,bpytcf, gj,tlbntkm ghjtrnf ylhtz fhf,tkkevf jexbyu yf vbkkbjy;
  • ktyf fvcrfz, herjdjlbntkm nt[ybxtcrjuj jnltkf rjvgfybb Seolib.ru;
  • ktrcfylh .cnbr, herjdjlbntkm ghjtrnjd Seom.info, Key-collector.ru, Myonlinestudio.ru;
  • b[fbk fqwby, nt[ybxtcrbq lbhtrnjh rjvgfybb WebEffector, jcyjdfntkm htrkfvyjuj futyncndf bhfkf,;
  • flbv f[ftd, dkfltktw b utythfkmysq lbhtrnjh f[ftd lp;
  • fybbk thuttd, herjdjlbntkm jnltkf vfhrtnbyuf, htrkfvs b PR rjvgfybb Demis Group;
  • jycnfynby bvfrjd, utythfkmysq lbhtrnjh kf,jhfnjhbb bynthytn-vfhrtnbyuf Traffic Lab.

thdfz xfcnm bccktljdfybz ,skf gjcdzotyf jwtyrt hsyrf nhfabrjdjuj ghjldb;tybz d wbahf[ b gthcjyfkbz[. ndtxfz yf djghjc j kblthf[ hjccbqcrjuj hsyrf d ghbdktxtybb gjbcrjdjuj nhfabrf (n.t. d ghtljcnfdktybb eckeu hjldb;tybt gj nhfabre), ,jkmibycndj htcgjyltynjd egjvzyekb rjvgfybb jrjc b jhgjhfwb. :

hb 'njv b[fbk fqwby (WebEffector) jnvtnbk, xnj yf ctujlyziybq ltym ghjldb;tybt gj nhfabre yt zdkztncz ljvbybhe.otq eckeujq yb e jlyjq rhegyjq rjvgfybb.

ynjy kmybwrbq (InternetSales.Pro) b djdct pfzdbk, xnj kblths hsyrf 'nj rfhnbyf d evf[, rfr nfrjds[ b[ yt ceotcndetn.

cj,juj hfc[j;ltybz vytybq 'rcgthnjd yt dspdfkb b djghjcs j ltyt;yjv bpvthtybb hsyrf nhfabrjdjuj ghjldb;tybz d jccbb. ghbvthe, htcgjyltyns ,skb ghfrnbxtcrb tlbyjleiys jnyjcbntkmyj yfb,jktt hfcghjcnhfyyyjq c[tvs jgkfns:

f,kbwf [tvs jgkfns

bfuhfvvf [tvf jgkfns
 

jlhj,ytt j rf;ljq bp dsitegjvzyens[ c[tv jgkfns ghb ghjldb;tybb gj nhfabre hfccrfpfk b[fbk fqwby (WebEffector):

f;lfz rjvgfybz ghtlkfuftn xnj-nj cdjt, pf jcyjde j,sxyj ,thtncz jlby bp cktle.ob[ dfhbfynjd:

1) gkfnf pf gtht[jls c gjbcrjds[ cbcntv. en tcnm dfhbfwbb:

- yfkbxbt bkb jncencndbt f,jytyncrjq gkfns;

- vtnjlbrf hfcxtnf ,fpjdjq gkfyrb (ytjgkfxbdftvsq j,]tv gtht[jljd);

- yfkbxbt b vtnjlbrf cjcnfdktybz cnjg-ckjd (ckjdf, gj rjnjhsv yt jgkfxbdf.ncz gtht[jls);

- juhfybxtybz yf vfrcbvfkmysq gkfnt;.

2) vtifyyfz jgkfnf nhfabr-gjpbwbb (ckj;yst b ljhjubt ckjdf jgkfxbdf.ncz gj afrne yfkbxbz d njgt, long-tail gj nhfabre).

3) gkfnf pf nhfabr c ufhfynbzvb rfxtcndf (jgkfnf njkmrj pf gtht[jls, eljdktndjhz.obt rhbnthbzv rfxtcndf, cjukfcjdfyysvb c rkbtynjv chtlyzz uke,byf b lkbntkmyjcnm ghjcvjnhf, rjydthcbb b n.l.).

4) gkfnf pf rjv,bybhjdfyysq nhfabr c jwtyrjq rfxtcndf nj ;t, xnj g.3, yj nhfabr lj,sdftncz bp hfpys[ bcnjxybrjd: gjbcrjdjt ghjldb;tybt, rjyntrcnyfz htrkfvf, cjwbfkmysq vfhrtnbyu, hfpvtotybt ghfqc-kbcnjd, cnfntqysq vfhrtnbyu, vtlbqyfz htrkfvf b n.l. f vjq dpukzl, 'nj cfvsq gthcgtrnbdysq ghjlern, jy gjpdjkztn rkbtyne gjkexbnm vfrcbvfkmysq j[dfn felbnjhbb, f jgkfxbdfnm njkmrj rfxtcndtyyst gtht[jls gjntywbfkmys[ rkbtynjd.

5) gkfnf pf kbls gj cenb, kbl 'nj tcnm nhfabr, evyj;tyysq yf rjydthcb., b 'nj yfghfdktybt ctqxfc frnbdyj hfpdbdftncz.

cdj. jxthtlm flbv f[ftd ( f[ftd lp) j,jcyjdfk njxre phtybz ,jkmibycndf 'rcgthnjd:

fb,jktt fltrdfnyfz c[tvf jgkfnf pf gtht[jl. .,jq plhfdjvsckzobq xtkjdtr gjybvftn, xnj cfvf gj ct,t gjpbwbz pfghjcf yt lfn hjcnf ghjlf;, n.r. vyjujt pfdbcbn jn rkbrf,tkmyjcnb cybggtnf. f b rjydthcbb pfghjcjd cbkmyj hfpkbxf.ncz. jjndtncndtyyj, c[tvf, ghb rjnjhjq pfghjcs hfp,bdf.ncz gj uheggfv c hfpyjq cnjbvjcnm. gtht[jlf, zdkztncz pjkjnjq cthtlbyjq b lkz SEO-rjvgfybq, b lkz rjytxys[ rkbtynjd ghb ljkujchjxyjv cjnhelybxtcndt.

ktrcfylh .cnbr (Seom.info) jnyjcbntkmyj cfvjuj gjgekzhyjuj nbgf jgkfns ,sk cjkblfhty c ,jkmibycndjv, yj dc ;t yfb,jktt gthcgtrnbdysvb yfpdfk rjv,bybhjdfyyst c[tvs jgkfns ghjldb;tybz gj nhfabre:

f vjq dpukzl, yfb,jktt hfcghjcnhfytyyfz c[tvf 'nj abrcbhjdfyyfz gkfnf pf gtht[jl (c uhflfwbtq gj j,]tve nhfabrf). fkmit e;t blen rjv,bybhjdfyyst dfhbfyns. rfr hfp rjv,bybhjdfyyst b ,elen hfpdbdfnmcz, 'nj dsujlyj rfr rkbtyne, nfr b rjvgfybb, rjnjhfz pfybvftncz ghjldb;tybtv. ytrjnjhjv hjlt vj;yj lf;t c[tve yfpdfnm xtcnyjq rj dctv cnjhjyfv ghjwtccf, tckb dct ltkftncz d hfvrf[ ljujdjhf, ,tp yfrhenjr.

fybbk thuttd (Demis Group) lfk fyfkjubxysq jndtn yf lfyysq djghjc:

f;lsq gjl[jl bvttn ghfdj yf ;bpym, b rf;lsq gjl[jl yf[jlbn cdjtuj rkbtynf. f yfi dpukzl, yfb,jktt gthcgtrnbdysv zdkztncz cgjcj, jgkfns, gjpdjkz.obq extcnm b c,fkfycbhjdfnm rfr bynthtcs frfpxbrf, nfr b bynthtcs cgjkybntkz. fr rfr njkmrj dpfbvjdsujlyjt cjnhelybxtcndj vj;tn ,snm lkbntkmysv b htpekmnfnbdysv. f yfi dpukzl, nfrbv cgjcj,jv zdkztncz rjv,byfwbz abrcbhjdfyyjq jgkfns b jgkfns pf gtht[jl.

yyf htyflhjdf (Ingate) gjltkbkfcm cdjbvb ghjuyjpfvb:

hjckt;bdftncz ntyltywbz bcgjkmpjdfybz bycnhevtynjd kbljutythfwbb b ub,hblys[ c[tv cjnhelybxtcndf chtlb nt[ rjvgfybq, rjnjhst bcgjkmpe.n nhfabrjdjt ghjldb;tybt. trjnjhst rjvgfybb hf,jnf.n gj c[tvt jgkfnf pf ltqcndbt bkb jgkfnf pf gtht[jl + jgkfnf pf ltqcndbt. 'njv ckexft wtyf d[jlf gjctnbntkz, n.t. wtyf pf gjctnbntkz, vj;tn ,snm yt,jkmijq (ytcrjkmrj he,ktq), f wtyf pf ltqcndbt, pf gjregre ceotcndtyyj dsit (ythtlrj, lj 1000 he,ktq pf ltqcndbt).

lbyjukfcbt 'rcgthns ghjltvjycnhbhjdfkb b ghb jndtnt yf djghjc j vbybvfkmyjq cnjbvjcnb ghjtrnf gj ghbdktxtyb. gjbcrjdjuj nhfabrf d jccbb d vtczw. jkmibycndj yfpdfkj cevve d 20 30 nsc. he,ktq. hb 'njv ynjy kmybwrbq b flbv f[ftd yt cvjukb lfnm jlyjpyfxyjuj jndtnf. erjdjlbntkm InternetSales.Pro cjckfkcz yf nj, xnj wtyf nhfabrjdjuj ghjldb;tybz pfdbcbn jn wtkjuj hzlf afrnjhjd:

1) j,]tvf njuj nhfabrf, nt[ pfrfpjd, rjnjhst nht,etncz ghbdktxm,

2) ybib, ljhjujdbpys nhfabrf, rjyrehtywbb d 'njq ybit,

3) wtktq nhfabrf k.ltq, rjnjhst ghbikb gjregfnm bkb ghjcnj gjcvjnhtnm, n.t. rfxtcndf nhfabrf.

flbv f[ftd cxk gjcnfyjdre djghjcf ytrjhhtrnyjq:

jghjc cktletn gthtajhvekbhjdfnm nfr: frjd vbybvfkmysq j,]v ghjtrnf gj ghbdktxtyb. gjbcrjdjuj nhfabrf?. ,]zcy.: cfvj ghjldb;tybt gj nhfabre ghtlgjkfuftn vyjuj dfhbfynjd hf,jns lkz jgnbvbpfnjhjd b hfpkbxyst bcnjxybrb lj[jlf lkz rjytxys[ rkbtynjd. tn cvsckf ghjldbufnm gj nhfabre rjvgfyb.-ghjbpdjlbntkz 3D-gkfytnfhbtd, n.r. rheu pfghjcjd ckbirjv vfk. hjldb;tybt gj nhfabre ghtlgjkfuftn ,jkmijq j,]v njdfhys[ gjpbwbq bkb rjyntynf, cktlcndbtv xtuj cnfyjdbncz ubufyncrjt ctvfynbxtcrjt zlhj ghjtrnf. 'njv ckexft ,.l;tn yt df;ty, n.r. gjckt gthds[ htpekmnfnjd rkbtyn zdyj cnfytn cdjq ,.l;tn yfhfobdfnm, xnj,s ghjlfdfnm ,jkmit (njdfhf bkb htrkfvs e;t yt df;yj).

jghjc j chtlytq cnjbvjcnb ghjtrnf gj ghbdktxtyb. gjbcrjdjuj nhfabrf d jccbb d vtczw dspdfk ytrjnjhst hfc[j;ltybz d jndtnf[ 'rcgthnjd. bfgfpjy yfpsdftvs[ htcgjyltynfvb wty dfhmbhjdfkcz jn 20 nsc. lj 100 nsc. he,ktq. htlyzz cnjbvjcnm gj dctq cjdjregyjcnb jndtnjd cjcnfdbkf 45 50 nsc. he,ktq d vtczw.

hfdlf, yyf htyflhjdf (Ingate) b fybbk thuttd (Demis Group) yfpdfkb wtys d 2 hfpf dsit. djn rfr cdj. njxre phtybz j,jcyjdfk fybbk:

htlyzz cnjbvjcnm ghbdktxtybz nhfabrf, exbnsdfz, xnj eckeuf ctqxfc yfb,jktt djcnht,jdfyf d jcrdt b fyrn-tnth,ehut, cjcnfdkztn gjhzlrf 100 nsc. he,. d vtczw.

fb,jkmitt pfnhelytybt e 'rcgthnjd dspdfkf ghjcm,f jwtybnm j,]v hsyrf SEO-nhfabrf d jccbb. ctuj 4 bp 7 htcgjyltynjd dpzkbcm 'nj cltkfnm. wtyrb ghb 'njv gjkexbkbcm f,cjk.nyj hfpyst.

j vytyb. jycnfynbyf bvfrjdf (Traffic Lab), j,]v hsyrf SEO-nhfabrf d jccbb ctujlyz cjcnfdkztn 10-30 vky. he,ktq d vtczw.

b[fbk fqwby jwtybdftn tuj d 10-15% jn hsyrf SEO d wtkjv ($30 $50 vky. d ujl), jnvtxfz ghb 'njv: nj dtcmvf yt,jkmijq hsyjr. ckb cvjnhtnm yf hsyjr CPA, nj nfv ghb ujhfplj vtymitv rjkbxtcndt htrkfvjlfntktq rhenzncz pyfxbntkmyj ,jkmibt cevvs.

ktyf fvcrfz (Seolib.ru) cjj,obkf, xnj d t rjvgfybb ljkz nhfabrjdjuj ghjldb;tybz cjcnfdkztn ghb,kbpbntkmyj 25% jn j,otuj j,jhjnf. ctuj ;t, gj jwtyrfv ktys, jrjkj 70% SEO-rjvgfybq bvt.n d cdjv cgbcrt lfyye. eckeue.

yyf htyflhjdf (Ingate) jwtybkf j,]v hsyrf nhfabrjdjuj SEO d jccbb d 5% jn hsyrf SEO d wtkjv ($20 vky. d ujl).

fybbk thuttd (Demis Group), jnvtnbd, xnj hsyjr njkmrj yfxbyftn ajhvbhjdfnmcz d jccbb b cbnefwbz ljcnfnjxyj ,scnhj vtyztncz, ghbdk jwtyre j,otuj j,]vf hsyrf yf fghtkm 2012 u. $20 25 vky. d ujl.

,tlbdibcm d njv, xnj eckeuf nhfabrjdjuj ghjldb;tybz cfqnjd ctujlyz ltqcndbntkmyj djcnht,jdfyf, ytkmpz ,skj yt epyfnm, rtv? j tlbyjukfcyjve pfzdktyb. dct[ exfcnybrjd jghjcf, xfot dctuj eckeufvb gj edtkbxtyb. gjbcrjdjuj nhfabrf d jccbb gjkmpe.ncz bynthytn-vfufpbys dctdjpvj;ys[ ntvfnbr:

bgs cfqnjd, gjkmpe.ob[cz eckeujq ghjldb;tybz gj nhfabre

  bfuhfvvf bgs cfqnjd, gjkmpe.ob[cz eckeujq nhfabrjdjuj ghjldb;tybz

nj rfcftncz jnhfcktq, d rjnjhs[ cghjc yf eckeue gj ghbdktxtyb. gjbcrjdjuj nhfabrf ceotcndtyyj djphjc pf gjcktlybq ujl, nj, gj ckjdfv 'rcgthnjd, 'nj nt ;t cfvst bynthytn-vfufpbys:

b[fbk fqwby (WebEffector):

wtkjv cghjc yf nhfabrjdjt ghjldb;tybt pf ujl dshjc ytpyfxbntkmyj. hbikb yjdst bynthytn-vfufpbys, gjzdbkbcm yjdst rjyntynyst cfqns, yj ghb 'njv vyjubt rhegyst buhjrb, hfytt gjregfdibt nhfabr, gthtikb yf gjregre kbljd.

ktrcfylh .cnbr (Key-collector.ru):

f cdjb[ ghjtrnf[, vjue crfpfnm, xnj hjcn ghjbpjitk yf fdnj ntvfnbrt, f nfr;t yf rjvgm.nthyjv j,jheljdfybb b eckeuf[, c ybv cdzpfyysv. j jcnfkmysv ntvfnbrfv, rjnjhst ldbuf., cbkmyjuj hjcnf jnyjcbntkmyj ghjikjuj ujlf yt db;e.

yyf htyflhjdf (Ingate):

snjdfz nt[ybrf, bynthytn-vfufpbys jlt;ls. ltcm ceotcndetn jxtym ,jkmifz rjyrehtywbz d jnhfckb b rjvgfybzv df;yj gjqvfnm rkbtynf ujhzxbv, pflth;fnm e ct,z yf cfqnt, n.r. gjregrf d bynthytn-vfufpbyt ,snjdjq nt[ybrb, jlt;ls yt pfybvftn vyjuj dhtvtyb yf j,levsdfybt gjregrb (rfr yfghbvth, fdnjvj,bkz) b tckb gjctnbntkm gthtqltn yf htcehc rjyrehtynf, ifyc, xnj jy dthytncz yf cfqn njq ;t rjvgfybb, jxtym vfk.

ntkbjcnbybws. cj,tyyjcnm. lfyyjq jnhfckb, c njxrb phtybz SEO, zdkztncz nj, xnj cnhernehf cghjcf [fhfrnthbpetncz ,jkmibv rjkbxtcndjv pfghjcjd, ghbdzpfyys[ r nthhbnjhbb b bylbdblefkmysv ghtlgjxntybzv gjkmpjdfntktq. j'njve rk.xtdst pfghjcs d lfyyjq jnhfckb jxtym eprbt b xbcnsq cghjc jxtym ybprbq. j'njve rjvgfybzv lfyyjq jnhfckb bvttn cvsck ghjldbufnmcz gj ,jkmijve xbcke ybprjxfcnjnys[ pfghjcjd, bcgjkmpez ghjldb;tybt gj nhfabre.

f edtkbxtybt cghjcf yf eckeue hjldb;tybt gj nhfabre, gj vytyb. 'rcgthnjd, vjuen jrfpfnm cktle.obt eckjdbz:

  • ytdjpvj;yjcnm ufhfynbhjdfnm cnf,bkmysq htpekmnfn ghb ghjldb;tybb gj gjpbwbzv (,jkmibycndj 'rcgthnjd);
  • gtht[jl c ghjlf;b nhfabrf yf ghjlf;e gjntywbfkmys[ rkbtynjd (jycnfynby bvfrjd);
  • gtht[jl rhegys[ buhjrjd hsyrf yf rkbtyn-jhbtynbhjdfyyst c[tvs (b[fbk fqwby);
  • jnyjcbntkmyfz ghjphfxyjcnm eckeub: djpvj;yjcnm gjcxbnfnm nhfabr, cghjuyjpbhjdfnm tuj cnjbvjcnm, gjkexbnm [jhjie. rjydthcb. d gjregrb (ynjy kmybwrbq);
  • cnjbvjcnm gtht[jlf (ynjy kmybwrbq);
  • xbcnjnf wtktdjuj nhfabrf (ynjy kmybwrbq);
  • bpvtytybt fkujhbnvjd gjbcrjdbrjd d cnjhjye gthcjyfkbpfwbb dslfxb, d cnjhjye to ,jkmituj elj,cndf cfqnf lkz gjkmpjdfntkz (yyf htyflhjdf, fybbk thuttd);
  • bcgjkmpjdfybt ,jktt nfhutnbhjdfyys[ pfghjcjd (yyf htyflhjdf).

fj,jhjn, pfnjhvjpbnm cghjc, gj vytyb. htcgjyltynjd, vjuen:

  • fdnjvfnbpfwbz bcgjkmpetvjq ctntdjq htrkfvs (d gthde. jxthtlm rjyntrcnyjq: vtnrb ljk;ys ghjcnfdkznmcz fdnjvfnbxtcrb, xnj,s hfpltkznm SE b SM nhfabr) (flbv f[ftd);
  • vfksq djphfcn eckeub b d cdzpb c 'nbv gkj[fz jcdtljvkyyjcnm rkbtynjd (flbv f[ftd, jycnfynby bvfrjd);
  • pfdsityyst wtys yf nhfabr (b[fbk fqwby) b ytujnjdyjcnm pfrfpxbrjd r ,jkmibv ,.l;tnfv (jycnfynby bvfrjd);
  • pfxfcne. jncencndbt fyfkbpf rjydthcbb (b[fbk fqwby);
  • dvtcnj ckf;tyyjq hf,jns gj hfpdbnb. cfqnf rkbtynf, vfccjdsq kbyr,jv,byu gj -pfghjcfv ,tp gjybvfybz, rfrbt pfghjcs ye;ys rkbtyne, f rfrbt ytn (b[fbk fqwby);
  • frnbdyst ltqcndbz SEO-vjityybrjd, rjnjhst yfyjczn eoth, htgenfwbb jnhfckb djj,ot b nhfabrjdjuj SEO d xfcnyjcnb (jycnfynby bvfrjd, ynjy kmybwrbq, yyf htyflhjdf, fybbk thuttd);
  • ytljcnfnjxyfz rdfkbabrfwbz bcgjkybntktq (jycnfynby bvfrjd);
  • hjcn gjgekzhyjcnb lheub[ fkmnthyfnbdys[ c[tv, yfghbvth, c[tvs ghjldb;tybz gj kblfv (ktyf fvcrfz);
  • ytcdjtdhtvtyyfz jgkfnf cxtnjd (ktrcfylh .cnbr);
  • yjdst htitybz jn gjbcrjds[ gjhnfkjd, cjwbfkmys[ ctntq b ,jkmib[ ntvfnbxtcrb[ gkjofljr (flbv f[ftd).

flbv f[ftd ( f[ftd lp) jcj,j jnvtnbk:

tujlyz, yf vjq dpukzl, ghtlkj;tybt ghjldb;tybz gj nhfabre cnjbn yf jlyjv ehjdyt c rjyntrcnyjq htrkfvjq b cjwbfkmysvb ctnzvb, yj rkbtyns dctulf ,elen cvjnhtnm d cnjhjys b bcrfnm yjdst djpvj;yjcnb ghbdktxtybz, xnj,s lbdthcbabwbhjdfnm bcnjxybrb ghbdktxtybz gjregfntktq b yt lth;fnm nfrbv j,hfpjv dct zqwf d jlyjq rjhpbyt. .,jq ,bpytc j,zpfy bvtnm yt vtytt 7-8 bcnjxybrjd gjkextybz rkbtynjd, xnj,s yt pfdbctnm yb jn jlyjuj bp yb[.

fybbk thuttd (Demis Group) frwtynbhjdfk dybvfybt yf vjityybxtcndt rfr ukfdyjq ghbxbyt njhvj;tybz ghjwtccf:

cyjdyjq euhjpjq lkz hjcnf gjgekzhyjcnb eckeu zdkz.ncz gj-ght;ytve ytlj,hjcjdtcnyst jgnbvbpfnjhs. fccjdfz afkmcbabrfwbz gjkmpjdfntkmcrjuj nhfabrf bkb bvbnfwbz gtht[jljd yf cfqn ljcnfnjxyj kturj htfkbpetvsq b xfcnj ghfrnbretvsq jnltkmysvb jgnbvbpfnjhfvb dbl vjityybxtcndf. gjujyt pf kurbvb ltymufvb fathbcns gjlhsdf.n ljdthbt rj dctve hsyre ghjldb;tybz gj nhfabre, yf rjnjhjv ytvfkj xtcnys[ buhjrjd.

n gthcgtrnbd nhfabrjdjuj ghjldb;tybz vs dthyekbcm r frnefkmyjve cjcnjzyb. hsyrf. f;ljve bp 'rcgthnjd ,skj ghtlkj;tyj yfpdfnm 3 5 ntyltywbq yf hsyrt ghjldb;tybz gj nhfabre:

tyltywbb yf hsyrt nhfabrjdjuj ghjldb;tybz

brnj bp 'rcgthnjd yt cnfk cgjhbnm c ntv, xnj ctujlyz jlyjq bp jcyjdys[ ghj,ktv ghjldb;tybz gj nhfabre zdkztncz ghjuyjpbhjdfybt. tcgjyltyns gjlndthlbkb ghtlgjkj;tybt j njv, xnj rjvgfybb bcgjkmpe.n dc vyjujj,hfpbt djpvj;ys[ vtnjljd ghjuyjpbhjdfybz:

  • jn ,fkls;
  • gj fyfkjubb c gjlj,ysvb cfqnfvb, rjnjhst e;t hfcrhextys;
  • yf jcyjdfybb jgsnf 'rcgthnjd; 
  • yf jcyjdfybb fyfkbpf ,bpytcf rkbtynf;
  • c gjvjom. cthdbcjd ghjuyjpf nhfabrf;
  • lfyyst bp cbcntv cnfnbcnbrb, ghjuyjpjd Wordstat b chtlytuj CTR njgjdjq dslfxb;
  • gthtvyj;tybt rjkbxtcndf pfghjcjd d vtczw, rjnjhst gjrfpsdftn yltrc c rj'aabwbtynjv yf njn nhfabr, rjnjhsq vjuen ghbdtcnb lheubt gjbcrjdst cbcntvs (Google, Mail b n.l.), c rj'aabwbtynjv dthjznyjcnb dsdjlf d njg gj rf;ljve pfghjce b c rj'aabwbtynjv rkbrf,tkmyjcnb ccskrb d pfdbcbvjcnb jn gjpbwbb, rjnjhe. pfghjc pfyzk;
  • yf jcyjdt fyfkbpf bvt.otujcz jgsnf;
  • fyfkbp jnrhsnjq cnfnbcnbrb rjyrehtynjd; 
  • exn ntyltywbb hfpdbnbz ;
  • bcgjkmpjdfybt dyenhtyyb[ bycnhevtynjd;
  • ccskjxyst fuhtufnjhs;
  • rjyntrcnyfz htrkfvf.

fgjcktljr 'rcgthnfv ,sk pflfy djghjc j gthcgtrnbdf[ hsyrf nhfabrjdjuj ghjldb;tybz yf ,kb;fqibt 3 ujlf. f 'njn hfp htcgjyltyns ghjltvjycnhbhjdfkb pyfxbntkmyjt hfc[j;ltybt vytybq.

jycnfynby bvfrjd (Traffic Lab):

jkz nhfabrjds[ ghjtrnjd ,eltn gjnb[jymre hfcnb. frjq-nj "nhfabrjdjq htdjk.wbb" z yt j;blf..

b[fbk fqwby (WebEffector):

cxtpyjdtybt rfr nfrjdjuj ghjlernf ghjldb;tybt gj nhfabre, gtht[jl yf ub,hblyst c[tvs gjkextybz nhfabrf bp hfpys[ bcnjxybrjd.

xtn rfxtcndf nhfabrf, hfcxtn rjydthcbb, fyfkbp ROI.

tht[jl yf ghjlf;e kbljd.

ktyf fvcrfz (Seolib.ru):

ghjc yf eckeue ,eltn gjdsifnmcz, vtnjls ghjuyjpbhjdfybz ,elen cjdthitycndjdfnmcz, c[tvs wtyjj,hfpjdfybz 'djk.wbjybhjdfnm b eckj;yznmcz. wtkjv, hsyjr ,eltn hfcnb.

ktrcfylh .cnbr (Seom.info):

tqxfc bltn jxtym ghfdbkmyfz djkyf ekexitybz cfqnjd, rjulf ctjiybrb cnfhf.ncz e;t yt njkmrj gjhnbnm cfqns, f crjhtt, yfj,jhjn, ltkfnm b[ elj,ytq lkz gjkmpjdfntkz. fr gj cnherneht, nfr b gj rjyntyne. levf., xnj d ,kb;fqitv ,eleotv yfc ;ltn edtkbxtybt ,.l;tnjd yf hf,jns gj cfqne, f 'nj pyfxbn, dct ,jkmitt rjkbxtcndj cfqnjd ,eltn ekexifnmcz d gkfyt cnhernehs b rjyntynf. ghfdbkmys[ herf[ nfrbt gthtltkrb ,elen cgjcj,ys bpyfxfkmyj lfdfnm [jhjibq nhfabr gj ybprjxfcnjnysv pfghjcfv. yltrc ,eltn e;tcnjxfnm vths djpltqcndbz yf inhfaybrjd, dct ,jkmit nhfabrf fuhtubhjdfnm yf cnhfybwf[ dslfxb, yt dsgecrfz gjkmpjdfntktq yf cfqns (cj,cndtyyj, rfr 'nj ltkftn b euk). hufybxtcrbq gjbcrjdsq nhfabr cnfyjdbncz pjkjnsv

flbv f[ftd ( f[ftd lp):

thcgtrnbds dtcmvf hfle;yst, yj ytj,[jlbvj gjybvfnm, xnj hjcn yt ,eltn ghzvsv yfxfkf hfpdbnbt ,eltn ,ehysv, gjnjv rjyrehtywbz ghbdtln r jncrjre, gjnjv cyjdf ,eltn hjcn, yj e;t d gthde. jxthtlm d ltyt;yjv, f yt j,]vyjv dshf;tybb, gjnjv cnfuyfwbz, gjnjv hjcn rjyrehtywbb, dshf;tyysq frnbdysv fyfkbpjv pfghjcjd, b n.l. bcnjhbb ytn ybxtuj yjdjuj dc gjdnjhztncz, ghjcnj vtyz.ncz yfpdfybz ghjlernjd.

ynjy kmybwrbq (InternetSales.Pro):

SEO d j,jphbvjv ,eleotv jcnfytncz hf,jxbv bycnhevtynjv, djcnht,jdfyysv, yj e;t yt ,eltn pfybvfnm dtleoe. gjpbwb.. fymit ,skj ghjldb;tybt, b gjlhfpevtdfkb SEO. ,eleotv yt ,elen gjlhfpevtdfnm SEO, ,elen gjlhfpevtdfnm cjdjregyjcnm bycnhevtynjd gj ghbdktxtyb. rkbtynjd yf cfqn. .t. bycnhevtyn jcnfytncz wtyysv, yj tuj hjkm pyfxbntkmyj evtymibncz gj chfdytyb. c ghjiksv b lf;t gj chfdytyb. c ntreobv vjvtynjv pf cxtn gjzdktybz yjds[ b ,jktt 'aatrnbdys[ cgjcj,jd ghbdktxtybz nhfabrf, gjvbvj gjbcrjdjuj.

yyf htyflhjdf (Ingate):

syjr ldb;tncz d cnjhjye ghtljcnfdktybz rkbtynfv gjkyjuj rjvgktrcf eckeu, yfwtktyys[ yf hjcn ghjlf;. thcgtrnbds hsyrf nhfabrjdjuj ghjldb;tybz pfrk.xf.ncz d lde[ jcyjdys[ dtof[:

1) dct ,jkmit rjvgfybq, jcj,tyyj d gjl[jlzob[ jnhfckz[, yfxyen gjybvfnm, xnj ghb jghtltktyys[ eckjdbz[ d jujdjht yf nhfabrjdjt ghjldb;tybt, vj;yj gjkexbnm ,jkmit wtktdjuj nhfabrf pf vtymibt ltymub;

2) bp-pf njuj, xnj eckj;yz.ncz fkujhbnvs gjbcrjds[ cbcntv, j,tcgtxbdfnm ghjldb;tybt gj ckjdfv cnfyjdbncz ujhfplj ckj;ytt. ckb ;t lkz cfqnf rkbtynf j,tcgtxtyf dblbvjcnm gj ibhjrjve rjkbxtcnde rk.xtds[ pfghjcjd, htpekmnfn nfrjuj ghjldb;tybz vtytt gjldth;ty rjkt,fybzv fkujhbnvjd hfy;bhjdfybz gjbcrjds[ cbcntv, b jy ,eltn dct ,jkmit djcnht,jdfy rkbtynfvb.

fybbk thuttd (Demis Group):

edthty, xnj gthcgtrnbds cfvst [jhjibt. j 2-v dsitgthtxbcktyysv ghbxbyfv: 'aatrnbdyjcnm vtnjlf b gthcjybabrfwbz gjbcrjds[ cbcntv. evf., xnj cj dhtvtytv nhfabrjdjt ghjldb;tybt jgthtlbn gj gjgekzhyjcnb eckeue ghjldb;tybz gj gjpbwbzv.


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