Ítlfdyj vs pfgecnbkb yfi yjdsq cfqn. Åcntcndtyyj, vs
fyfkbpbhetv cnfnbcnbre gjctotybq, bcnjxybrb nhfabrf b njve gjlj,yjt. Îlyfrj yt
vtytt df;ye., f gjlxfc b ,jktt gjktpye. byajhvfwb. ghb jwtyrt cbkmys[ b ckf,s[
cnjhjy .pf,bkbnb cfqnf ghtljcnfdkztn fyfkbp gjdtltybz gjkmpjdfntktq, vfhihenjd
gthtldb;tybz jn yfxfkf ctccbb lj tt pfdthitybz.
 'njq cnfnmt vs ghjfyfkbpbhetv gjdtltybt gjkmpjdfntktq yf
yjdjv cfqnt «Á.hj Ïbhjujdf» - b djcgjkmpetvcz vs lkz 'njuj dt,dbpjhjv cthdbcf
ßyltrc.Ìtnhbrf. Ñthdbc dtcmvf elj,ty ntv, xnj gjpdjkztn gjcvjnhtnm ctccb.
gjkmpjdfntkz «tuj ukfpfvb», jnckt;bdfz dct tuj ltqcndbz, drk.xfz rkbrb,
ldb;tybz vsim., dhtvz xntybz byajhvfwbb bkb gthbjls ghjcnjz.
Ñfqn d rfrjq-nj vtht 'rcgthbvtynfkmysq, gjcrjkmre bcgjkmpetn
'ktvtyns b «abirb» yjdjuj zpsrf hfpvtnrb HTML5, rjnjhst yt pyfrjvs ,jkmibycnde
gjkmpjdfntktq. Êfr jyb ,elen gjkmpjdfnmcz bvb? Êfrbt htitybz, htfkbpjdfyyst yf
cfqnt, jrfpfkbcm yfb,jktt djcnht,jdfyysvb? ×nj chf,jnfkj, f xnj ytn? Êfrbt
cnthtjnbgs hfphf,jnxbrjd ghb ghjtrnbhjdfybb cfqnjd yt gjlndth;lf.ncz ghfrnbrjq?
Äfdfqnt bcrfnm jndtns dvtcnt.
Äkz ghbvthf djpmvtv ctccbb 3-[ gjkmpjdfntktq.
Ïjkmpjdfntkm ¹1
1) Ïhbvthyj 20 ctreyl bpexftn «gthdsq 'rhfy»,
2) Ïtht[jlbn d hfpltk «Ðf,jns» gj ccskrt d jcyjdyjv vty.,
3) Ïhjcvfnhbdftn gjlhfpltks,
4) Âs,bhftn jlye hf,jne, ghjcvfnhbdftn,
5) Ïtht[jlbn d cktle.oe., yt djpdhfofzcm d jcyjdyjq rfnfkju.
×nj chf,jnfkj:
- Åckb d gjhnajkbj/rfnfkjut vyjuj hf,jn, kexit cltkfnm vyjuj drkfljr
rfnfkjuf, yj evtofnm dct hf,jns jlyjq drkflrb yf jlyjv 'rhfyt. Â bltfkt
cnhfybwf ljk;yf jcnfdfnmcz ,tp crhjkkbyuf. Â yfitv rfnfkjut wtks[ 11 drkfljr,
yj d rf;ljq drkflrt dctuj 8 hf,jn, rjnjhst jxtym rjvgfrnyj b elj,yj
hfcgjkfuf.ncz yf 'rhfyt. Ðfpvth ghtdm.-rfhnbyjr cgtwbfkmyj gjlj,hfy gjl hfpvth
cnfylfhnyjuj hfphtitybz 'rhfyf.
Ýnj eghjoftn gjkmpjdfntk. jhbtynbhjdfybt b ceotcndtyyj ekexiftn
pfgjvbyftvjcnm hf,jn. Âct gjvybv, xnj vjpu vj;tn jlyjdhtvtyyj djcghbybvfnm lj 7
'ktvtynjd.
- Ñrjkmpzott dvtcnt cj crhjkkbyujv vty. d ckexft c lkbyyjq ukfdyjq
cnhfybwtq lftn gjctnbntk. djpvj;yjcnm d k.,jq vjvtyn dhtvtyb gthtqnb d jlby bp
ukfdys[ hfpltkjd.
- Íf cnhfybwt c jgbcfybtv hf,jns vs hfcgjkj;bkb ccskrb yf lheubt
hf,jns 'njq ntvfnbrb. Ïhbxtv hfcgjkj;bkb b[ nhb;ls: d cfvjv dth[e b dybpe
cnhfybws, rfr 'ktvtyns bynthatqcf, b d cthtlbyt, rfr fybvbhjdfyyst j,]trns. Â
j,jb[ ckexfz[ 'nb 'ktvtyns yt vtif.n djcghbznb. jcyjdyjq byajhvfwbb yf
cnhfybwt, yj ytyfdzpxbdj ghtlkfuf.n epyfnm b j lheub[ gj[j;b[ ghjtrnf[. Òfrbv
j,hfpjv, 'ktvtyns .pf,bkbnb gjlcnhfbdf.ncz gjl gjnht,yjcnm rkbtynf b ghtlkfuf.n
hfcibhtyysq cwtyfhbq hf,jns.
Èccktljdfybt rfnfkjuf, gtht[jls vt;le hf,jnfvb:
Êkbtyne ghjot ds,bhfnm bp ytcrjkmrb[ cfvs[ ghjcns[
cwtyfhbtd-dfhbfynjd, yt;tkb lth;fnm d ujkjdt kjubxtcrbt cdzpb vt;le hfpltkfvb.
Èvtz fkmnthyfnbde pfrhsnm hf,jne b ghjljk;bnm bpextybt rfnfkjuf bkb gjcvjnhtnm
gj[j;bt hf,jns, rjnjhst tve ghtlkfuf.ncz, gjctnbntkm ghtlgjxbnftn ,jktt kturjt
ltqcndbt, f bvtyyj jlyjrkbrjdsq gtht[jl d lheue. hf,jne.
Ýktvtyns «Ïhtlsleofz» b «Ñktle.ofz» hf,jns, jajhvktyyst rfr
fybvbhjdfyyst vyjujuhfyybrb, gjvbvj aeyrwbjyfkmyjq hjkb, ltvjycnhbhe.n
djpvj;yjcnb zpsrf HTML5 b, d xfcnyjcnb, 'aatrn gfhfkkfrcf. Ítcnfylfhnysq ghbtv,
rjnjhsq ghbdktrftn ljgjkybntkmyjt dybvfybt r j,]trnfv. Î, 'njv vj;yj celbnm gj
ldb;tyb. «ddth[-dybp» yf cnhfybwt. Ýnjn dbpefkmysq 'aatrn «uke,bys»,
vyjujckjqyjcnb cnhfybws cnbvekbhjdfk rkbrf,tkmyjcnm j,]trnjd – b,
cjjndtncndtyyj, edtkbxbkjcm rjkbxtcndj ghjcvjnhtyys[ hf,jn.
Ìyjubt gjkmpjdfntkb gj htpekmnfne ghjcvjnhf hf,jns yt e[jlbkb cj cnhfybws, f
nen ;t… jajhvkzkb jykfqy-pfrfp. Äf, lf;t lkz nfrjuj ytcnfylfhnyjuj ghjlernf,
rfr dt,-hfphf,jnrf, 'nj hf,jnftn! Î,sxyj dybpe rf;ljq cnhfybws
rkbtynjjhbtynbhjdfyys[ cfqnjd rjvgfybb erfpsdf.n cdjb rjynfrns. Êfr jrfpfkjcm,
rjynfrns yjczn lkz gjctnbntkz njkmrj byajhvfwbjyysq [fhfrnth, yt gj,e;lfz r
ltqcndb.. ×nj,s cnbvekbhjdfnm gjkmpjdfntkmcrbq abl,'r, vs jnrfpfkbcm jn
ajhvekbhjdrb «Êjynfrns». Âvtcnj 'njuj cltkfkb ajhve «Îykfqy-pfrfpf» b
hfpvtcnbkb 'njn ,kjr dybpe jgbcfybz rf;ljq cnhfybws hf,jn.
Åckb rkbtyne gjyhfdbkfcm rfrfz-nj bp hf,jn, tve yt ye;yj
e[jlbnm c 'njq cnhfybws lkz gjbcrf rjynfrnjd rjvgfybb, pltcm ;t, dybpe jy vj;tn
jcnfdbnm cdjq jnpsd bkb pfzdre. Âf;ysq afrn: d 60% ckexftd ajhvf j,hfnyjq cdzpb
bcgjkmpjdfkfcm yt ghb gtht[jlt yf tt jnltkmye. cnhfybwe d jcyjdyjv vty., f ghb
ghjcvjnht rjyrhtnyjq hf,jns. Ïjctnbntkm xfot lftn abl,'r «pltcm b ctqxfc»,
rjulf jy [jxtn 'nj cltkfnm, f yt rjulf tve ghb[jlbncz bcrfnm cjjndtncnde.oe.
ajhve d rfrjv-nj hfpltkt cfqnf.
Ïjkmpjdfntkm ¹2
Òofntkmyj bpexftn dct ntrcns b hfpltks, gjkmpetncz
bynthfrnbdysvb 'ktvtynfvb. Â jnkbxbt jn ghtlsleotuj gjkmpjdfntkz, cjdctv yt
gjkmpetncz hfpltkjv «Ðf,jns», ghtlgjxbnfz cvjnhtnm hfpltk «Êkbtyns», nfv
ds,bhftn bpdtcnyst ,htyls: Ïthdsq rfyfk, Radisson, ÒÍÊ-BP. Òfrbv j,hfpjv,
yfkbwj ldt f,cjk.nyj hfpyst vjltkb gjdtltybz ghb gjkextybb byajhvfwbb j
ghjtrnf[ rjvgfybb: gj he,hbrfnjhe/nbge hf,jn b gj rkbtynfv/catht b[
ltzntkmyjcnb.
Ïj he,hbrnjhe-rfnfkjue:
Ïj rkbtynfv:
Èuhjdjq cwtyfhbq:
×nj chf,jnfkj:
- Âfhbfnbdyjcnm gjkextybz rjytxyjq byajhvfwbb. Ïjctnbntkm vj;tn bcrfnm nbg
ytj,[jlbvs[ tve hf,jn (cjplfybt cfqnf, uhfabxtcrjuj lbpfqyf,
usability-ghjtrnbhjdfybt) bkb bcrfnm htfkbpjdfyyst ghjtrns lkz htktdfynyjq tve
caths ltzntkmyjcnb. Â j,jb[ ckexfz[ jy vj;tn kturj gjkexbnm byajhvfwb., -
ghfdlf, dj dnjhjv ckexft tve ghbltncz gjkmpjdfnmcz vtnjljv ghjcnjuj gtht,jhf.
Äkz htitybz 'njq ghj,ktvs djpvj;yj ddtcnb ljgjkybntkmyj he,hbrfnjh gj cathfv
ltzntkmyjcnb rkbtynjd: fmcg, horeca b lh.
Òfrbv j,hfpjv, vj;yj dsdtcnb cktle.obq cjdtn: cnfhfqntcm cltkfnm
gjkextybt rk.xtdjq byajhvfwbb yf cfqnt dfhbfnbdysv, ljcnegysv hfpysvb
vfhihenfvb.
Ïjkmpjdfntkm ¹3
Äfyyjuj gjctnbntkz cfqnf nj;t vj;yj jnytcnb r hfphzle «bccktljdfntktq»: jy
nofntkmyj hfccvfnhbdftn cjlth;fybt cnhfybw. Ïhb 'njv dszdbkcz df;ysq afrn:
ytcvjnhz yf ljcnfnjxyj lkbntkmyjt dhtvz ghjcvjnhf ukfdyjq cnhfybws, j,ott dhtvz
ghjcvjnhf ntrcnjds[ ,kjrjd ,skj vbybvfkmysv. Îcyjdyjt dybvfybt ghbdktrkb, rfr b
j;blfkjcm, ytcnfylfhnyst ,kjrb-dcnfdrb.
Âcnfdrf ¹1
Âcnfdrf ¹2
Èccktljdfybt dcnfdrb:
Îyb nfr;t htfkbpjdfys c 'aatrnjv gfhfkkfrcf, nj tcnm ghb crhjkkbyut «crjkmpzn»
,scnhtt jcyjdyjuj cjlth;fybz cnhfybws. Â yb[ vs hfcgjkj;bkb ne byajhvfwb., yf
rjnjhe. [jntkb j,hfnbnm jcj,jt dybvfybt gjctnbntkz. Ýnj yt j,ofz byajhvfwbz bp
hfphzlf must-be, rjnjhe. vj;yj dcnhtnbnm yf cfqnf[ ,jkmibycndf futyncnd b
cnelbq. Ýnj cdjtuj hjlf «'rcnhfrn», yfif eybrfkmyjcnm, yfit gjpbwbjybhjdfybt.
Ýnj b tcnm byajhvfwbz gthdjcntgtyyjq df;yjcnb, rjnjhe. vs [jntkb cjj,obnm
gjctnbntk.. Ïhtlcnfdbd tt d ytcnfylfhnyjq ajhvt, lj,fdbd byajuhfabre, vs
j,tcgtxbkb yfb,jkmibq ghjwtyn rjynfrnf c ytq. Ïhfrnbxtcrb e 80% gjctnbntktq
cfqnf jnvtxtyf jcnfyjdrf/ghjkjyubhjdfyyjt dhtvz ghjcvjnhf, gj chfdytyb. c
lheubvb hfpltkfvb cfqnf.
Åckb ds [jnbnt, xnj,s cfvsq df;ysq ntrcn ghjxbnfkb,
dsltkzqnt tuj nfr, xnj,s jy ,sk pfvtnty. Äf;t dlevxbdst, bccktle.obt gjctnbntkb
nhfnzn vbybvev dhtvtyb yf j,oe. byajhvfwb.. Ätkfqnt tt dbpefkmyj bynthtcyjq,
bcgjkmpeqnt byajuhfabre.
 ghjwtcct yf,k.ltybz pf vfhihenfvb gjkmpjdfntktq vs j,yfhe;bdfkb bynthtcyst
vjvtyns d b[ gjdtltybb, rjnjhst ,skb ,s ghjcnj yt exntys cnfnbcnbrjq.
Ífghbvth, jlby gjkmpjdfntkm cjdthibk 4 rkbrf gj pjyt, rjnjhfz, celz gj dctve,
gj tuj vytyb., ljk;yf ,skf ,snm rkbrf,tkmyjq, jlyfrj gtht[jlf yt ghjbc[jlbkj -
b rjynfrn c pfbynthtcjdfditq tuj byajhvfwbtq ,sk gjnthzy. Ìs cltkfkb lkz ct,z
dsdjl, xnj ye;yj ,jktt zdyj j,jpyfxfnm pjys rkbrf,tkmyjcnb hfpltkjd.
Äheujq gjctnbntkm cfqnf yt cvju ghfdbkmyj djcgjkmpjdfnmcz
htfkbpjdfyysv yf cfqnt cthdbcjv ghbvthf flfgnbdyjq dthcnrb. Ïjkmpjdfntk.
ghtlkfuftncz gjnzyenm pf rhfq 'rhfyf cghfdf b evtymibnm hfpvth jryf – dcktl pf
'nbv bpvtybncz b dthcnrf. Îlyfrj jlby bp gjkmpjdfntktq chtfubhjdfk yf
uhfabxtcrbq erfpfntkm, ghbpsdf.obq bpvtybnm hfpvth jryf, rjnjhsq bcgjkyzk
njkmrj byajhvfnbdye. aeyrwb. b yt ,sk aeyrwbjyfkty. Â htpekmnfnt, yt
hfpj,hfdibcm, gjkmpjdfntkm ghjgecnbk gjktpye. byajhvfwb. vbvj.
Êjvgktrcyjt bcghfdktybt nfrb[ vtkrb[ ytljxtnjd, rjnjhst
cnfnbcnbrjq cjdctv yt exbnsdf.ncz, d rjytxyjv bnjut cgjcj,yj cthmtpyj evtymibnm
gjnthb gjktpyjuj rjynfrnf c byajhvfwbtq.
×nj tot ,skj dszdktyj b bcghfdktyj yf cfqnt ,kfujlfhz fyfkbpe gjkmpjdfntkmcrjuj
gjdtltybz:
- ghb rkbrt yf hf,jne d gjhnajkbj ytljcnfnjxyj zdyj ,sk j,jpyfxty vjvtyn tt
pfuheprb, d htpekmnfnt gjkmpjdfntkm itk lfkmit. Ásk lj,fdkty ,jktt jxtdblysq
ghtkjlth.
- bynthfrnbdyst 'ktvtyns cfqnf – vyjujeujkmybrb, jyb ;t htfkbpjdfyyst
ghjtrns:
Ýnb 'ktvtyns ghtlgjkfuf.n ldf cwtyfhbz: ghb yf;fnbb gj
ccskrt dyenhb yb[ – gtht[jl yf cjjndtncnde.oe. hf,jne, ghb yf;fnbb gj j,]trne,
yj yt gj ccskrt – gjzdkztncz djpvj;yjcnm gthtldbufnm tuj b vfybgekbhjdfnm
bv.
Ájkmibycndj gjkmpjdfntktq bcgjkmpjdfkj njkmrj buhjdjq cwtyfhbq gthtvtotybz
j,]trnf, ccskrjq dyenhb j,]trnf gjkmpjdfkjcm yt,jkmijq ghjwtyn gjctnbntktq.
Âvtcnt c ntv, lkz rjvgfybb df;yj yt njkmrj gjrfpfnm bynthtcye. nt[yjkjub., yj b
htfkbpjdfyyst ghjtrns, gj'njve pjyf rkbrf,tkmyjcnb ccskrb dyenhb j,]trnf ,skf
hfcibhtyf. Êfr htpekmnfn, cnfnbcnbrf gj rkbrfv yf hf,jns ljcnbukf ;tkftvs[
gjrfpfntktq.
Înckt;bdfybt vfhihenjd gjkmpjdfntktq yf cfqnt, dszdktybt
pfrjyjvthyjcntq b gjcnhjtybt vjltktq gjdtltybz vj;tn lfnm jxtym wtyysq vfnthbfk
lkz bccktljdfybz b dscnhfbdfybz 'aatrnbdys[ rjvveybrfwbq.
Òt hfpltks b ,kjrb cfqnf, rjnjhst rf;encz dfv df;ysvb, vjuen yf ltkt jrfpfnmcz
cjdthityyj ytdjcnht,jdfyysvb. Òt jgwbb b aeyrwbjyfk, rjnjhst ljk;ys
utythbhjdfnm ghb,skm htcehce, vjuen cjlth;fnm ytghtjljkbvst ghj,tks tot yf
'nfgt gthdbxyjq rjvveybrfwbb c gjnht,bntktv. Ítkmpz jgthbhjdfnm «,jkmibvb
xbckfvb», ghtyt,htufz pyfybtv rf;ljq tlbybws. Êjytxyjq wtkm. k.,juj .pf,bkbcnf
ljk;yj zdkznmcz yt ghb,kb;tybt tuj cnfnbcnbxtcrb[ ghjuyjpjd rkbrf,tkmyjcnb r
htfkmysv wbahfv, f evtybt vsckbnm, rfr gjctnbntkm, ghbvthznm hfpyst nbgs b
hjkb. Òjkmrj nfrjq gjl[jl gjpdjkbn dfv yfqnb – djpvj;yj – cjdthityyj
ytj;blfyyst htitybz, ghj rjnjhst gjkmpjdfntkm djcrkbrytn: «Êfr pljhjdj,
xnj jyb 'nj ghblevfkb! ß dtlm j, 'njv njkmrj xnj levfk!» È – 'nj yfbghzvtqibq
genm r gjdsityb. gjregfntkmcrjq kjzkmyjcnb.