ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Íjdsq fkujhbnv Google, gjzdbdibqcz yf ghjikjq ytltkt
b gjkexbdibq yfpdfybt Ïbyudby, pfcnfdbk gjdjkyjdfnmcz vyjub[
SEO-cgtwbfkbcnjd. Åot ,s! Ìyjubt cfqns gjnthzkb cdjb gjpbwbb. Íte;tkb
ccskrb ,jkmit ytkmpz gjregfnm? ×nj ltkfnm? Êfr ;bnm lfkmit, yf xnj
j,hfnbnm dybvfybt? Ñgtwbfkbcns b fyfkbnbrb njkmrj boen jndtns yf 'nb
djghjcs, ghjdjlz 'rcgthbvtyns b bpexfz bpvtytybz d dslfxt. Íj e;t tcnm
gthdst cjj,hf;tybz b bltb gj gjdjle yjdjuj fkujhbnvf. Ïhtlcnfdkztv
dfitve dybvfyb. ldf yt,jkmib[ j,pjhf gj jlyjq b njq ;t ntvt, rjnjhsvb c
SEOnews gjltkbkbcm Ävbnhbq Ñtdfkmytd b Ìb[fbk Ñkbdbycrbq.
Ävbnhbq Ñtdfkmytd, herjdjlbntkm jnltkf SEO d rjvgfybb «Ïbrctkm Ïk.c»:
Ïjbcrjdfz vfibyf Google.ru: Ïfylf b Ïbyudby ghbikb d Ðjccb.
Ñbnefwbz d gjbcrjdjq cbcntvt Google.ru d rjywt fghtkz
b yfxfkt vfz 2012u. yfgjvbyftn d ytrjnjhjv hjlt cdbcnjgkzcre. Ýnj
cdzpfyj c ntv, xnj yf nthhbnjhbb Ðjccbb yfxfkb ltqcndjdfnm chfpe ldt
ytpfdbcbvst nt[yjkjubb: Ïfylf b Ïbyudby. Ó yb[ hfpyjt ghjzdktybt, yj
pfxfcne. jlbyfrjdj gkfxtdysq htpekmnfn.
Ífxfkj cj,snbq
Ðzl bpvtytybq d pfybvftvs[ cfqnjv gjpbwbz[ gj ghjldbuftvsv gjbcrjdsv ahfpfv ,sk pfvtxty 24-25 fghtkz.
Èpvtytybz ,sdf.n lde[ cktle.ob[ jcyjdys[ nbgjd:
- Ïfltybt pfghjcf bkb uheggs pfghjcjd yf 5-30 gjpbwbq d dslfxt.
- Ïjkyfz gtccbvbpfwbz cfqnf b cyb;tybt pfybvftvs[ cfqnjv gjpbwbq
gj dctv gjbcrjdsv pfghjcfv, gj rjnjhsv jceotcndkztncz ghjldb;tybt.
Ýnb ldf ghjzdktybz bvt.n hfpyst ghbxbys.
- Çf xfcnbxyjt dsgfltybt — jndtncndtyty Ïbyudby.
- Çf gjkyjt dsgfltybt — vj;yj dbybnm Ïfyle.
Ïhb 'njv tckb cfqn ,sk pfabkmnhjdfy fkujhbnvjv
Ïfylf, nj, d ,jkmibycndt ckexftd, jy yfxbyftn gkj[j hfy;bhjdfnmcz b gj
recrfv eybrfkmyjuj ntrcnf yf cnhfybwt.
Òj tcnm vs yf,k.lftv gjkye. abkmnhfwb. cfqnf b 'nj dsukzlbn dtcmvf gtxfkmyj b nhfubxyj.
Âjpvj;yst ghbxbys
Ìs cltkftv frwtyn yf jnyjcbntkmyj «xbcns[» b yt
pfcgfvktyys[ cfqnf[ b yt ,eltv jcnfyfdkbdfnmcz yf cfqnf[, yfghzve.
yfheif.ob[ Ðerjdjlcndj Google.
Ê jcyjdysv ghbxbyfv xfcnbxyjq abkmnhfwbb (nt[yjkjubz
Ïbyudby) yf ghjfyfkbpbhjdfyys[ cfqnf[ vj;yj jnytcnb cjxtnfybt cktle.ob[
afrnjhjd:
- Èp,snjxyj dscjrbq ghjwtyn d[j;ltybz ghjldbuftvjq ahfps d fyrjhs ccskjr (vyjuj xbcns[ d[j;ltybq).
- Ïjdsityysq ghjwtyn xbcns[ d[j;ltybq d fyrjhs ccskjr b j,obq
dscjrbq ehjdtym cgfvf yf cnhfybwt-ljyjht (gjdsityysq ghjwtyn d[j;ltybz
ghjldbuftvjuj pfghjcf bkb ckjd bp pfghjcf).
- Âscjrbq ntvg yfhfobdfybz ccskjxyjq vfccs yf cfqn d cjxtnfybb c
j,obv dscjrbv ehjdytv ghjwtynf d[j;ltybq ckjd bp fyrjh-kbcnf yf
cnhfybwt.
- Ífhfobdfybt ccskjxyjq vfccs yf cfqn d cjxtnfybb c ytrjnjhsv
rjkbxtcndjv yttcntcndtyys[ bc[jlzob[ ccskjr c ghjldbuftvjuj ljvtyf
(hfpvtotybt cnfntq cj ccskrfvb yf cnjhjyybt htcehcs, ghjlf;f ccskjr c
ljvtyf).
- Ífhfobdfybt ccskjr d cjxtnfybb c [bnhj jhufybpjdfyyjq bkb
yttcntcndtyyjq gthtkbyrjdrjq yf cfqnt (xfcnm geyrnjd vty. gthtyfghfdkztn
yf lheujq url dyenhb cfqnf c gjvjom. 301-htlbhtrnf).
- Ífkbxbt yf cfqnt le,ktq cnhfybw, gkj[fz dbhecyfz bcnjhbz cfqnf, ghjldb;tybt cgtwbfkmyj cjplfyys[ gjl ghjldb;tybt cnhfybw.
Ðerjdjlcndj r ltqcndb.
Äkz cyznbz abkmnhf yfkj;tyyjuj cj cnjhjys gjbcrjdjq
cbcntvs Google.ru nht,etncz d vfrcbvfkmyj rjhjnrbt chjrb ecnhfybnm dct
djpvj;yst ghbxbys, jgbcfyyst dsit. Ífb,jktt jxtdblyst ltqcndbz gj
bcghfdktyb. cbnefwbb c dsgfltybtv cfqnjd:
- Ñyb;tybt ghjwtynf d[j;ltybz ghjldbuftvjq ahfps d fyrjhf[
d[jlzob[ yf cfqn ccskjr (pfregrf yjds[ — ,jktt tcntcndtyys[ b
,tpfyrjhys[ ccskjr). Âjpvj;yj xfcnbxyjt cyznbt pfregktyys[ d gjcktlybt
fgltqns ccskjr.
- Ðf,jnf c ntrcnfvb ghjldbuftvs[ cnhfybw: ecnhfytybt bpkbiytuj
ghjwtynf d[j;ltybq ckjd bp ghjldbuftvs[ ahfp, ecnhfytybt frwtynjd d dblt
ntujd hfpvtnrb <strong>, <em>, <h1>-<h6>.
- Ócnhfytybt le,ktq yf cfqnt b ,bns[ ccskjr (gjvj;tn gfytkm Ât,vfcnthf jn Google).
- Ócnhfytybt bp,snjxys[ 301-s[ b crhbgnjds[ htlbhtrnjd (d njv xbckt b dyenhb ljvtyf).
Ðfpdbnbt cj,snbq
Ìj;yj ujdjhbnm j njv, xnj gjckt 24-25 fghtkz
gjbcrjdfz cbcntvf Google frnbdyj hf,jnftn yfl ekexitybtv hf,jns cdjb[
fkujhbnvjd — gjl cfyrwbb gjgflftn dc¸ ,jkmitt b ,jkmitt rjkbxtcndj
cfqnjd b gjbcrjds[ pfghjcjd.
 hzlt ckexftd, vj;yj yf,k.lfnm, xnj gjpbwbb
jinhfajdfyyjuj yf 7-15 geyrnjd cfqnf d gjbcrjdjq dslfxt gjcntgtyyj
ekexif.ncz lj ght;yb[ pyfxtybq (f byjulf b gjlybvf.ncz dsit). Êfr
ghfdbkj, 'nj cdzpfyj c ntv, xnj cfqns, rjnjhst yt gjldthufkbcm cfyrwbzv
lj 01-02 vfz, gjkexf.n to¸ ,jkmibq inhfa b gthtcnf.n ghtlcnfdkznm
cthmtpye. euhjpe rjyrehtynfv d dslfxt.
Ïj yf,k.ltybzv, vj;tn ,snm nfr;t gthtcvjnhty b cfv
hfpvth inhfaf ghjldbuftvjuj ljrevtynf gj pfghjce. Ìj;yj c edthtyyjcnm
crfpfnm, xnj d ,kb;fqibt lyb gjpbwbb ,elen to¸ vtyznmcz. Íflj
dybvfntkmyj cktlbnm pf hfpdbnbtv cj,snbq.
Èpdtcnysq 'rcgthn-fyfkbnbr Ìb[fbk Ñkbdbycrbq gthtdtk pfgflyjt bccktljdfybt, rfcf.ottcz yjdjuj fkujhbnvf, b ghtlcnfdbk cfvst pyfxbvst vjvtyns.
Ócnhjqcndj Ïbyudbyf
Microsite Masters ghjfyfkbpbhjdfkb lbyfvbre d Google gj ytcrjkmrbv nsczxfv ljvtyjd. Âjpvj;yst rhbnthbb dbpbnf Ïbyudbyf:
Ïthtcgfv fyrjh-kbcnf
Êfr dblyj, ceotcndtyyj gjcnhflfkb cfqns, fyrjh-kbcn rjnjhs[ d ceotcndtyyjq cntgtyb cjcnjzk bp rk.xtds[ ckjd.
Încencndbt tcntcndtyys[ ccskjr
Ìs bccktljdfkb tcntcndtyysq rjvvthxtcrbq fyrjh-kbcn
yf ghbvtht ytcrjkmrb[ rjvvthxtcrb[, yj yt bvt.ob[ seo-ccskjr, ghjtrnf[.
Âszcybkb, xnj xfot dctuj fyrjhjv dscnegftn url bkb ljvty. Îxtdblyj, d
,jkmibycndt ckexftd «jgnbvbpbhjdfyysq» fyrjh-kbcn dsukzlbn byfxt.
Ðfcghtltktybt jn Microsite Masters gj nbge cfvs[ xfcns[ fyrjhjd:
Âblyj, xnj hbcr dcnhtxb Ïbyudbyf dscjr, tckb yfb,jktt xfcnsvb rjvgjytynfvb fyrjh-kbcnf zdkz.ncz rk.xtdst ckjdf.
Íbprfz htktdfynyjcnm ljyjhjd
Âblyf ytgkj[fz rjhhtkzwbz c ljktq ythtktdfynys[ ljyjhjd.
Ïenb ds[jlf bp-gjl cfyrwbq b cyb;tybz hbcrjd
jxtdblys: ye;yj ekexifnm rfxtcndj ccskjxyjuj. Ìj;yj vjnbdbhjdfnm
gjkmpjdfntktq hfpvtofnm ccskrb, bcgjkmpjdfnm gfhnythcrbt jnyjitybz c
ntvfnbxtcrbvb gjhnfkfvb b gh. Èv[j, e;t lfdyj cnjbn hfccvfnhbdfnm ccskre
yt rfr bycnhevtyn dkbzybz yf hj,jnf, f rfr bycnhevtyn dkbzybz yf
gjkmpjdfntkz. Õjhjifz ccskrf j,tcgtxbdftn nhfabr b rjydthcb..
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