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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ïj vfnthbfkfv dt,byfhf jykfqy-irjks AdWords
×nj bpj,hf;tyj yf rfhnbyrt, rhjvt kjujnbgf Google+? Ýnj nt ,htyls,
rjnjhst cjplfkb cdjb frrfeyns d 'njq cjwbfkmyjq ctnb vtytt xtv xthtp
vtczw gjckt tt gjzdktybz d Èynthytnt. È yt ghjcnj cjplfkb, yj lj cb[ gjh
frnbdyj ghjldbuf.n b[. Äfkmyjdblyjcnm vfhrtnbyujdjq gjkbnbrb 'nb[
vjycnhjd ,bpytcf gjl cjvytybt cnfdbnm yt ghb[jlbncz: b[ bvtyf b chjr
ceotcndjdfybz yf hsyrt ujdjhzn cfvb pf ct,z. Òfr gjxtve jyb cltkfkb
bvtyyj nfrjq ds,jh b rfre. jnlfxe jyb gjkexf.n jn nfrjuj htitybz?
Âjpvj;yjcnb Google+
Ãkfdyjt ljcnjbycndj yfkbxbz ,bpytc-cnhfybws
d k.,jq cjwbfkmyjq ctnb – 'nj djpvj;yjcnm cnfnm ,kb;t r cdjbv e;t
ceotcnde.obv b gjntywbfkmysv rkbtynfv, vfrcbvfkmyj hfcibhbnm felbnjhb.,
rjnjhjq ,eltn bynthtcty dfi ghjlern.
 'njv jnyjitybb ghbywbg hf,jns c +cnhfybwtq yt bvttn
rfhlbyfkmys[ jnkbxbntkmys[ xthn. Ýnb cfvst jnkbxbntkmyst xthns vj;yj
yf,k.lfnm d vtnjlf[ j,otybz c gjkmpjdfntkzvb.
Ätktybt gjkmpjdfntktq yf rheub
 Google+ ceotcndetn djpvj;yjcnm cjplfybz uhegg gjkmpjdfntktq – nfr yfpsdftvs[ rheujd.
Îyb gjpdjkz.n gjltkbnm gjkmpjdfntktq yf k.,st uheggs, rjnjhst
gjrf;tncz kjubxysv cjplfnm dkfltkmwe +cnhfybws. Òfr, d hfccvjnhtyyjv yf
dt,byfht ghbvtht ghjldb;tybz cnhfybws rfatnthbz dct[ gjctnbntktq hfp,bkb
yf uheggs "Æfdjhjyrb" (nt, rnj ghb[jlbn gbnm rjat gj enhfv) b
"Ñneltyns" (vjkjlt;m, rjnjhfz pf[jlbn pf xfirjq rjat d j,tl). Ìj;yj
nfr;t lj,fdbnm k.,st lheubt rheub, r ghbvthe, uhegge "Ñke;t,yfz", xnj,s
ghb fyfkbpt gjctoftvjcnb ,skf djpvj;yjcnm bcrk.xbnm bp gjlcxtnf nhfabrf
ghjcvjnhs cnhfybws cjnhelybrfvb.
Çfxtv ye;yf hfp,bdrf yf rheub? Â gthde. jxthtlm 'nj lftn
djpvj;yjcnm ,jktt njxyjuj nfhutnbhjdfybz. Òfr, d hfccvjnhtyyjv ghbvtht
gjkmpjdfntkzv bp uheggs "Æfdjhjyrb" vj;yj ghtlkj;bnm byajhvfwb. j njv,
xnj rfat jnrhsdftncz yf 15 vbyen hfymit j,sxyjuj; "Ñneltynfv" ;t ,eltn
bynthtcytt cgtwghtlkj;tybt yf j,tltyysq rjat. Òfrbv j,hfpjv, wtktdst
hfccskrb gjpdjkz.n vbybvbpbhjdfnm cgfvyjcnm htrkfvs pf cxtn ds,jhrb
gjkexfntktq b edtkbxbnm tt 'aatrn ,kfujlfhz nfhutnbhjdfyb..
Òfr;t gjkmpjdfntkzv, rjnjhst lj,fdkz.n ct,t +cnhfybwe rjvgfybb,
vj;yj ghtlkj;bnm cfvbv ds,hfnm, r rfrjve rheue jyb jnyjczncz – 'nj
lj,fdkztn 'ktvtyn bynthfrnbdyjcnb. Èvtyyj gj nfrjve genb bltn rjvgfybz
Intel ghfrnbxtcrb c cfvjuj cjplfybz cdjtuj frrfeynf.
Âbltjdcnhtxb
Îlybv bp eybrfkmys[ ghtbveotcndj Google+ zdkztncz djpvj;yjcnm
ghjdjlbnm uheggjdst dbltjdcnhtxb – nfr yfpsdftvst Hangout. Â yb[ vj;tn
exfcndjdfnm lj 10 gjkmpjdfntktq – 1 dtleobq b 9 exfcnybrjd. Ïjkmpf nfrb[
dcnhtx ytcjvytyyf: 'nj yfb,jktt ;bdjt j,otybt b ibhjrbt djpvj;yjcnb
dkbznm yf kjzkmyjcnm rkbtynjd. Ýaatrnbdytt dctuj ghjdjlbnm b[ gj
ds[jlysv bkb gj dtxthfv. Ïhbxtv j nfrb[ ctfycf[ dbltjxfnf lf;t yt
j,zpfntkmyj cjj,ofnm pfhfytt: ghb yfxfkt dbltjdcnhtxb dctv gjlgbcfyysv
yf cnhfybwe rjvgfybb ghbltn jgjdtotybt, b, tckb gjkmpjdfntkb pf[jnzn,
jyb cvjuen ghbcjtlbybnmcz d rfxtcndt exfcnybrjd.
Åckb 9 xtkjdtr lkz djgkjotybz rfrjq-nj pflevrb ytljcnfnjxyj, tcnm
b lheujq vtnjl - "ÂbltjÂcnhtxb Ýrcnhf" (Hangout Air). Îyb ghtlcnfdkz.n
cj,jq nhfyckzwbb d ht;bvt jykfqy njuj, xnj ghjbc[jlbn yf vjybnjht
dtleotuj. Ýnj vj;tn ,snm pfgbcm dbltj, ghtptynfwbz – lf dct xnj eujlyj,
dgkjnm lj dsdjlf yf vjybnjh bpj,hf;tybz c dt,-rfvths.
Îlyjdhtvtyyj lj 5 bpj,hf;tybq yf fdfnfht rjvgfybb
Êfpfkjcm ,s, theylf. Îlyj bpj,hf;tybt, 5 bpj,hf;tybq… Íj yt dct
nfr ghjcnj. Ífxytv c njuj, xnj 'nb bpj,hf;tybz vj;yj ltkfnm
ubgthccskrfvb. Ê ckjde, bvtyyj c b[ gjvjom. dsitegjvzyenfz Intel
gjpdjkztn gjctnbntkzv cdjtq +cnhfybws ds,bhfnm lkz ct,z jlby bp rheujd.
Ïznm bleob[ gjlhzl rfhnbyjr ghtlcnfdkz.n nfr;t ibhjrbt djpvj;yjcnb lkz
lbpfqythcrjuj jajhvktybz: b[ vj;yj ghtlcnfdbnm d dblt rflhjd bp
dbltjhjkbrf, hfp,bnm jlyj bpj,hf;tybt yf gznm xfcntq bkb, gj ghbvthe
Android, yf yb[ vj;yj "dshtpfnm" kjujnbg rjvgfybb.
Åckb [jxtncz cjplfnm bynthtcysq lbpfqy cnhfybws b ghb 'njv yt
[jxtncz gkfnbnm pf ytuj lbpfqythe – 'nj dgjkyt vj;yj jhufybpjdfnm b
cj,cndtyysvb cbkfvb – ghb gjvjob jykfqy-ghbkj;tybz http://gpluspic.com/banner.
Ïhjdtltybt rjvgktrcyjq vfhrtnbyujdjq cnhfntubb
 gthde. jxthtlm htxm gjqltn pltcm j ryjgrt "+1", rjnjhe. dkfltktw
+cnhfybws vj;tn lj,fdbnm yf cdjq cfqn b r cdjbv j,]zdktybzv. Ýnf ryjgrf
gjpdjkztn htrjvtyljdfnm ,bpytc dctve rheue cjwbfkmyjq ctnb, gjdsifz ntv
cfvsv 'aatrnbdyjcnm gjbcrjds[ b vtlbqys[ htrkfvys[ j,]zdktybq d
Èynthytnt. Ïhb 'njv dct rjvvtynfhbb, gjkexftvst +cnhfybwtq, cdzpfyysv c
ytq cfqnjv b j,]zdktybzvb j,hf,fnsdf.ncz dvtcnt. ×nj 'nj lftn? Ädf
jcyjdys[ ghtbveotcndf: gjdsitybt ljdthbz Google r cfqne rjvgfybb (f
cktljdfntkmyj, b gjdsitybt tuj gjpbwbq d gjbcrjdjq dslfxt) b edtkbxtybt
CTR.
Ñjplfyye. +cnhfybwe vj;yj nfr;t cdzpfnm c htrkfvyjq rfvgfybtq d
AdWords. Ïhb 'njv d j,]zdktybz[ ,elen jnhf;fnmcz htrjvtylfwbb
gjkmpjdfntktq, xnj vj;tn cnfnm dtcjvsv ghtbveotcndjv lkz gjctnbntkz d
gjkmpe rkbrf bvtyyj gj nfrjq htrkfvt.
Ïhjcnjnf vjybnjhbyuf b byntuhfwbz c bycnhevtynfvb Google
Google+ ghtlkfuftn dctv gjkmpjdfntkzv ,tcgkfnye. aeyrwb. "Ý[j". Ïj
cenb, 'nj ghtlcnfdktybt d uhfabxtcrjq ajhvt genb dbhecyjuj
hfcghjcnhfytybz rjyntynf c ,bpytc-cnhfybws gj dctq cjwbfkmyjq ctnb. Ñ tt
gjvjom. vj;yj gjyznm yt njkmrj nj, rfrbt ntvs ,jktt dctuj djkye.n
gjkmpjdfntktq, yj b nj, rfrbt tot ctuvtyns felbnjhbb, frnbdyj
j,ce;lf.otq d ghtltkf[ Google+ hfytt dskj;tyysq vfnthbfk, vj;yj
gjghj,jdfnm djdktxm d rheub +cnhfybws.
Ýaatrnbdyjcnm htrjvtylfwbq jn "+1", dkbz.ob[ yf gjrfpfntkb rjyntrcnyjq htrkfvs, ljcnegys d gfytkb AdWords.
Åckb cfqn cdzpfy c Google Webmaster Tools, xthtp 'njn bycnhevtyn
vj;yj jnckt;bdfnm [fhfrnthbcnbrb felbnjhbb, pfbynthtcjdfditqcz
ghtlcnfdktyysv yf cnhfybwt rjyntynjv: gjk gjctnbntktq, b[ djphfcn, vtcnj
ghj;bdfybz b lheubt [fhfrnthbcnbrb. Çltcm ;t ljcnegty ghjcvjnh lbyfvbrb
bpvtytybz dct[ 'nb[ gfhfvtnhjd.
Âkfltkmwe ,bpytcf yf pfvtnre
È ytcrjkmrj cjdtnjd jnyjcbntkmyj njuj, rfr vj;yj gjdscbnm 'aatrnbdyjcnm ghjldb;tybz Google+ cnhfybws.
- Ìfhrtnbyujdst rfvgfybb pfhe,t;ys[ ,htyljd yfwtktys yf
ghjldb;tybt e;t yt cfqnjd rjvgfybq, f b[ ghtlcnfdbntkmcnd d cjwbfkmys[
ctnz[. Èvtyyj flhtc cnhfybws, f yt jabwbfkmyjuj cfqnf dct xfot
erfpsdftncz d jakfqy vfhrtnbyujds[ vfnthbfkf[.
- Îlby bp cgjcj,jd ghbdktxtybz felbnjhbb – jnghfdrf
cjj,otybq j dyjdm cjplfyyjq cnhfybwt jghtltktyysv rheufv gjkmpjdfntktq c
kbxyjuj frrfeynf Google+.
- Ñnhfybwf Google+ Tour Business (gjrf, ghfdlf, ljcnegyf
njkmrj yf fyukbqcrjv) – ,tcwtyysq bcnjxybr byajhvfwbb j,j dct[
yjdjddtltybz[, rjnjhst cnfyjdzncz ljcnegysvb lkz dkfltkmwtd +cnhfybw.
- Ïhb cjplfybb b ghjldb;tybb +cnhfybw vj;yj bcgjkmpjdfnm ['i-ntub, fyfkjubxyj Twitter’e.
Ñ gk.cfvb gjyznyj. À vbyecs tcnm?
Îndtnbv xtcnyj: tcnm. Google+ - gjrf xnj vjkjlfz ctnm, b vyjubt
aeyrwbb, rjnjhst vjukb ,s hfcibhbnm tt djpvj;yjcnb, gjrf xnj yt
htfkbpjdfys. Â xfcnyjcnb, jncencndetn djpvj;yjcnm gjlrk.xtybz RSS, ytn
djpvj;yjcnb byntuhfwbb c lheubvb cjwbfkmysvb ctnzvb, ytkmpz, lf;t
gkfnyj, ghjgbcfnm d flhtct cnhfybws yfpdfybt cdjtq rjvgfybb: flhtcf
utythbhe.ncz fdnjvfnbxtcrb b cjcnjzn bp yf,jhf wbah. Âct 'nb
yjdjddtltybz gkfybhe.ncz, yj, rf;tncz, chjrb b[ dytlhtybz, celz gj
ytjghtltktyysv jndtnfv dtleob[, gjrf xnj pfuflrf lf;t lkz hfphf,jnxbrjd.
Æltv b yflttvcz.
Âvtcnj pfrk.xtybz
Çfrk.xtybz pltcm b yt vj;tn ,snm. "Çltcm" - 'nj, ght;lt dctuj, yt
d cnfnmt, f d ghjldb;tybb +cnhfybws. Ñjwbfkmysq frrfeyn – yt njn
htcehc, rjnjhsq vj;yj jlyf;ls hfcrhenbnm, b jy lfkmit ,eltn ;bnm cdjtq
;bpym., ghbyjcz htpekmnfn. Ðfpdbnbtv +cnhfybws ye;yj pfybvfnmcz
gjcnjzyyj, ltkzcm c gjkmpjdfntkzvb gjktpyjq lkz yb[ byajhvfwbtq,
jwtybdfz htpekmnfns b rjhhtrnbhez cdjb ltqcndbz d cjjndtncndbb c lfyysvb
fyfkbpf.
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