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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Êfr cnfnm kexibv SEO-,kjuthjv Ðeytnf? Ê
xtve cnhtvbnmcz gjckt gjrjhtybz dct[ dthiby d cdjtq jnhfckb? Çf cx¸n
xtuj vj;yj ybrjulf yt jcnsdfnm r k.,bvjve ltke? Îndtns yf dct 'nb
djghjcs, f nfr;t ctrhtns ecgtiyjuj SEO b SMO vs gjcnfhftvcz dsdtlfnm e hjccbqcrjuj SEO-,kjuthf ¹ 1 Ìb[fbkf Øfrbyf (Aka Ãkj,fnjh).
Çlhfdcndeq, Ìb[fbk! Ðflf ghbdtncndjdfnm nt,z jn kbwf dctq felbnjhbb SEOnews, c rjnjhjq ns k.,tpyj cjukfcbkcz gjltkbnmcz pfdtnyjq byajhvfwbtq.
Ïhbdtn, Àyfcnfcbz! ß nj;t hfl jndtnbnm yf ndjb djghjcs.
Ñtrhtn ecgt[f Ãkj,fnjhf
Ífxy¸v, gj;fkeq, c cfvs[ frnefkmys[ djghjcjd.
Ákju Shakin.ru ldf;ls djpukfdkzk «ÒÎÏ-10 SEO-,kjujd Ðeytnf» pf 3 ujlf ceotcndjdfybz htqnbyuf. Êhjvt njuj, ndj¸ bvz gjgfkj d rfntujhb. «Èynthytnxbrb» j,pjhf «Î Òjg-,kjuthf[ Ðeytnf b b[ ,kjuf[» Ìfrcbvf Ñgbhbljyjdf. Ïjplhfdkztv nt,z c 'nbvb ljcnb;tybzvb)! Â x¸v ctrhtn ndjtuj ecgt[f, Ìb[fbk?
Ñgfcb,j! Ñfv lj cb[ gjh yt dth.. :) Âhj;ltyyfz crhjvyjcnm pfcnfdkztn vtyz rhfcytnm ghb xntybb ndjb[ ckjd :) .
Ìyt jxtym yhfdbncz gbcfnm d ,kjut, b z jndtncndtyyj r 'njve jnyjiecm. Â chtlytv yf yfgbcfybt rf;ljuj gjcnf e vtyz e[jlbn 4-8 xfcjd,
,sdftn, gj ytcrjkmrj lytq. ß ljhj;e ljdthbtv xbnfntktq b ybrjulf yt
ge,kbre. htrkfvyst gjcns, nfr rfr cfv b[ yt k.,k.. Ãjcntdst gjcns nj;t
yt ghfrnbre., d gthde. jxthtlm bp-pf njuj, xnj,s yt lfdfnm ct,t gjdjlf
hfcckf,kznmcz d dtltybb ,kjuf.
Ñtrhtn ghjcn – vyjuj hf,jns b ytvyjuj elfxb.
Ìb[fbk, rjuj ns cxbnftim cfvsv cbkmysv rjyrehtynjv
gj htqnbyue Ëtyfhf Àvbh[fyjdf? Ênj vju ,s nt,z gjntcybnm c gjpbwbb
kblthf d 2012 u.?
ß jnyjiecm r lheubv SEO-,kjuthfv yt rfr r
rjyrehtynfv, f rfr r rjkktufv b lhepmzv. Ïjctnbntktq yf dct[ [dfnbn, f
jyb [jlzn nelf, ult d 'njn ltym jge,kbrjdfkb bynthtcye. cnfnm..
Çfyznm gthdjt vtcnj vj;tn k.,jq ,kju, rjnjhsq yf,thtn vfrcbvfkmye. gjgekzhyjcnm e xbnfntktq.
Ênj, gjvbvj nt,z, ,sk jcj,tyyj cbk¸y d 2011 u.? Åckb yt ctrhtn, pf rfrjq SEO-,kju ujkjcjdfk Globator rfr pf kexibq d 2011 u.?
 ghjitlitv ujle vyjubt ,kjuths [jhjij ct,z ghjzdbkb b
ge,kbrjdfkb ltqcndbntkmyj bynthtcyst b gjktpyst vfnthbfks. Íf vjq
dpukzl, k.,jq njg cbkmyj pfdbcbn jn ujkjce.ob[. Ákjubyu d 'njv gkfyt
,jkmit gj[j; yf nt dbls cgjhnf, ult htpekmnfns jwtybdf.n gj c[tvt
«gjyhfdbkjcm – yt gjyhfdbkjcm», yt;tkb gj ctreylfv, cfynbvtnhfv b
rbkjuhfvvfv.
 jghjct ,kjuthjd 2011 ujlf z yt exfcndjdfk, gj'njve gthdjt vtcnj ,skj lkz vtyz ghbznysv c.hghbpjv.
Ävbnhbq Ãjkjgjkjcjd (Aka Äbvjr), lsifdibq nt,t d pfnskjr d 2010 u., jncnegbk yf 10-. cnhjxre d 2011. Ïhbxbyjq njve, rfr Äbvf ghbpyfkcz SEOnews, dscjrfz pfuhe;tyyjcnm yf jcyjdyjq hf,jnt. Ìj;tn kb Globator dhtvtyyj gj;thndjdfnm cdjbv SEO-,kjujv d eujle xtve-yb,elm? Åckb lf, nj xtve, yfghbvth?
Ñelz gj ecgt[fv cthdbcjd Äbvrf, jy vyjuj dhtvtyb
gjcdzoftn b[ hfpdbnb. b cjdthitycndjdfyb.. Äkz vtyz Äbvjr rfr ,sk, nfr b
jcnftncz jlybv bp cfvs[ bynthtcys[ ,kjuthjd.
Àrnbdyj dtcnb ,kju b drkflsdfnm d ytuj dct cdj,jlyjt dhtvz vjuen njkmrj ,tpltkmybrb b kj,jnhzcs nbgf vtyz :) .
À tckb cthmtpyj, nj z ,s hfl pfybvfnmcz jlybv njkmrj
dtltybtv ,kjuf, yj pfybvf.cm bv njkmrj njulf, rjulf dsrhfbdf. dhtvz jn
ghjldb;tybz rkbtyncrb[ cfqnjd. Êhjvt 'njuj, vjq cfqn gj Ôjnjijge b ajhev
nj;t nht,e.n dybvfybz. Ïk.c ctvmz b jaakfqy.
Ätkj ;bpyb
Ïthtql¸v jn htqnbyuf r ,jktt pyfxbvjve – r ndjbv ghjtrnfv.
Êfrjq bp ghjtrnjd: Shakin.ru bkb Globator.net
– ns cxbnftim ukfdysv ltkjv cdjtq ;bpyb? Åckb ,s nt,z pfcnfdbkb
ds,bhfnm vt;le ,kjufvb, c rtv ,s ns jcnfkcz: c ajnjijgthfvb bkb c
ctjiybrfvb?
Øfrby – 'nj vjz afvbkbz, Ãkj,fnjh –
ybr, f rfr ;bnm ,tp ybrf b afvbkbb :) ? Ñyfxfkf, rjulf z yfxfk
pfybvfnmcz cfqnfvb, z frnbdyj hfpdbdfk globator.net b gjkexbk yf ytv
gthdsq jgsn d ghjldb;tybb b edtkbxtybb gjctoftvjcnb. C 2008 ujlf
jcyjdyjt dybvfybt eltkz. ,kjue shakin.ru. Â rf;lsq cfqn z dkj;bk leie b
jxtym vyjuj dhtvtyb b cbk, gj'njve rf;lsq bp yb[ vyt ljhju. Ýnj rfr c
cj,frfvb – e vtyz b[ ldt, b yt cvjue crfpfnm, rfre. z ,jkmit k.,k. :)
Åckb ds,bhfnm, nj z ,s ghbvryek r ctjiybrfv. Ó
Ôjnjijgthjd ytn nfrjuj j,otybz b dpfbvjltqcndbz lheu c lheujv, rfr e
ctjiybrjd. Ïk.c e ,jkmibycndf k.,bntktq Photoshop ytn cdjtuj cfqnf, bv
'nj yt nfr bynthtcyj, pfnj e vyjub[ ctjiybrjd tcnm cdjq ,kju bkb [jnz ,s
vbrhj,kju d ndbnntht.
Ñelz
gj ndjbv fvthbrfycrbv ghbrk.xtybzv, ns hjvfynbr gj yfneht. Êhjvt njuj,
jghj,jdfk ct,z d cfvs[ hfpyjj,hfpys[ fvgkef: c,jhobr rke,ybrb d Àyukbb →
exbntkm d Ðjccbb → lfkmyj,jqobr d ÑØÀ → vtytl;th gj ghjlf;fv ytanzyjuj
j,jheljdfybz cyjdf d Ðjccbb b n.l. Àelbnjhbb Shakin.ru yt cnjbn jgfcfnmcz njuj, xnj Globator rjulf-yb,elm d jxthtlyjq hfp rfhlbyfkmyj gjvtyztn cathe ltzntkmyjcnb? Òs yfdctulf cj cdjbvb xbnfntkzvb?
Àyfcnfcbz, ns ghjatccbjyfk d ghjdtltybb bynthdm., dc¸
ghj vtyz epyfkf ;) Çfuflsdfnm yt k.,k., yj vjue crfpfnm, xnj pfyznbt
SEO – jlyj bp cfvs[ ghjljk;bntkmys[ edktxtybq d vjtq ;bpyb (c 2006
ujlf), nfr ljkuj z ghfrnbxtcrb ybxtv yt pfybvfkcz. Äfkmyj,jqobrjv d
Àvthbrt ,sk gjknjhf ujlf, exbntktv fyukbqcrjuj d irjkt – ext,ysq ujl,
rke,ybre cj,bhfk 3 vtczwf :) .
Òfr xnj vtyznm SEO yf xnj-kb,j lheujt d ,kb;fqibt
ujls yt gkfybhe.. Ó vtyz dgthdst d ;bpyb edktxtybt b hf,jnf
cjdvtcnbkbcm, b z 'njve jxtym hfl.
Ñjdtns b ghjuyjps gj ghjldb;tyb.
Ñgfcb,j pf gj[dfke: ltkfkf bynthdm. gj ndjtq c[tvt.
Ìb[fbk, bpdtcnyj, xnj ,jkmie. xfcnm cdjtuj dhtvtyb ns gjcdzoftim ghjldb;tyb. rkbtyncrb[ cfqnjd, frnbdyj pfybvftimcz SEO b SMO.
 cdj¸v SEO-ghjuyjpt yf 2011 u. d rfxtcndt yfb,jktt 'aatrnbdys[ vtnjljd ghjldb;tybz cfqnjd ns jnvtxftim: 1) «gjkextybt tcntcndtyys[ ccskjr c gjvjom. ge,kbrfwbb bynthtcyjuj b gjktpyjuj rjyntynf»; 2) «gkfnyjt hfpvtotybt ccskjr b cnfntq yfdctulf yf rfxtcndtyys[ htcehcf[».
Ïhtlgjkj;bv, e dkfltkmwf htcehcf tcnm chtlcndf njkmrj yf jlby bp
cgjcj,jd ghjldb;tybz. Êfre. nfrnbre ns gjcjdtnetim tve bp,hfnm e;t d
2012 u.?
Åckb chtlcndf juhfybxtys, nj vjq ukfdysq cjdtn –
dkj;bnm b[ nfr, xnj,s vfrcbvfkmyj gjlyznm ehjdtym rfxtcndf cfqnf. Òj
tcnm cyfxfkf ye;yj drkflsdfnm yt d ghjldb;tybt, f d cfv bynthytn-htcehc.
Ñfqn c gthdjuj dpukzlf ljk;ty ghjbpdjlbnm ghbznyjt
dgtxfnktybt, gj ytve ljk;yj ,snm elj,yj b gjyznyj gthtvtofnmcz.
Èyajhvfwbz j,zpfntkmyj ljk;yf ,snm wtyyjq b gjktpyjq. Ó gjctnbntktq
ljk;yj ,snm xedcndj, xnj cfqn frnbdyj hfpdbdftncz b dkfltktw yt ;fkttn
yf ytuj dhtvtyb b cbk.
Êcnfnb, SEO-ghjuyjps Globator-f yf
2011 u. d njq bkb byjq vtht jghfdlfkbcm. Â xfcnyjcnb, ns jrfpfkcz ghfd
yfcx¸n gjdjhjnf d cnjhjye gthcjyfkbpbhjdfyyjuj gjbcrf. Êfr yfcx¸n
ljkujchjxys[ ghjuyjpjd: gj ndjtve vytyb., ,eleott pf cjwctnzvb bkb dc¸
;t pf gjbcrjdbrfvb?
Íf vjq dpukzl, gjbcrjdst cbcntvs b cjwbfkmyst ctnb –
'nj hfpyst vbhs, b b[ gjkmpjdfntkb dj vyjujv jnkbxf.ncz lheu jn lheuf.
Îlybv ye;yf byajhvfwbz, lheubv – j,otybt. Ýnb vbhs, gj ,jkmijve cxtne,
njkmrj yfxfkb byntuhbhjdfnmcz lheu c lheujv. Äevf., d ,kb;fqibt ujls vs
,eltv yf,k.lfnm lfkmytqibq hjcn gjgekzhyjcnb rfr gjbcrjds[ cbcntv, nfr b
cjwbfkmys[ cthdbcjd, f nfr;t b[ dpfbvyjuj dkbzybz.
 cdjtq yjdjq c[tvt ghjldb;tybz cfqnjd «Êjujnm nbuhf» ns pfjcnhztim dybvfybt yf 'aatrnbdyjcnb ccskjr c cjwbfkmys[ cthdbcjd (Twitter, Facebook, «Â Êjynfrnt», ntgthm, celz gj dctve, to¸ b Google+). Êfrjq bp cjwbfkmys[ htcehcjd ns cxbnftim yfb,jktt 'aatrnbdysv kb,j gthcgtrnbdysv lkz ghjldb;tybz?
Ñtqxfc ,tpeckjdysv kblthjv d gkfyt ghbdktxtybz
wtktds[ gjctnbntktq yf cfqn z cxbnf. Twitter. Ífcrjkmrj z pyf., vyjubt
ghblth;bdf.ncz nfrjuj ;t vytybz.
Âjpvj;yj, crjhj Google+ ,eltn cfvsv 'aatrnbdysv lkz
ghbdktxtybz felbnjhbb. Êfr vs pyftv, Google jxtym cthmtpyj gjl[jlbn r
hfpdbnb. cdjtq cjwbfkmyjq ctnb, gj'njve 'njn ujl gjrf;tn, cnfytn kb
Google+ jlybv bp kblthjd, bkb yf cvtye tve ghbltn xnj-nj lheujt (rfr 'nj
,skj c Google Buzz b Wave).
Îlyf;ls ns ghbpyfkcz, xnj Facebook
nt,t yhfdbncz ,jkmit, ytcvjnhz yf nj, xnj «Â Êjynfrnt» ghbyjcbn ,jkmit
nhfabrf. ×tuj ytljcnf¸n hjccbqcrjq cjwctnb? È tcnm kb e yt¸ gthcgtrnbds
j,jqnb pfgflyjuj rjyrehtynf d catht SMM d Ðjccbb?
Äf, Facebook vyt ,jkmit yhfdbncz, nfr rfr felbnjhbz
nfv ,jktt «ubrjdcrfz» b vyt nfv bynthtcytt. Ïk.c d Facebook juhjvyjt
rjkbxtcndj fyukjzpsxys[ gjkmpjdfntktq, d njv xbckt SEO-cgtwbfkbcnjd,
,kjuthjd, ghjuhfvvbcnjd b dt,vfcnthjd.
Îcyjdf cjwbfkmyjq ctnb – j,otybt tt gjkmpjdfntktq. Âj «Â Êjynfrnt» vyt kbxyj ytljcnftn gjkmpjdfntktq cj c[j;bvb bynthtcfvb.
Íf vjq dpukzl, tckb «Â Êjynfrnt» ,eltn «lth;fnm here
yf gekmct», dytlhznm yjdsq eybrfkmysq aeyrwbjyfk c extnjv gj;tkfybq
gjkmpjdfntktq, nj d Ðeytnt d ,kb;fqitv ,eleotv Ôtqc,ere yt elfcncz cnfnm
kblthjv.
ß levf., d ytrjnjhs[ vjvtynf[ «Â Êjynfrnt» kexit, xtv Facebook.
Ífghbvth, ecnfyjdbnm cbcntve rjvvtynfhbtd «Â rjynfrnt» yf cdjq cfqn
yfvyjuj ghjot, lf b vjlthbhjdfnm rjvvtynfhbb elj,ytt – yf k.,jq cnhfybwt
dfituj cfqnf ds vj;tnt edbltnm b ghjdthbnm dct cjj,otybz, rjnjhst
jcnfdbkb gjkmpjdfntkb (lkz 'njuj kbim ye;yj rkbryenm yf geyrnt
«Àlvbybcnhbhjdfybt»).
Âj «Â Êjynfrnt» vj;yj pfuhe;fnm ,jkmibt dbltj, f d
Facebook lj cb[ gjh juhfybxtybt – ytkmpz pfuhepbnm dbltjehjr
ghjljk;bntkmyjcnm. ljkmit 20 vbyen.
Ìb[fbk, d lheujv bynthdm. ns pfzdbk, xnj cxbnftim lbpfqy dnjhbxysv zdktybtv. Ðfccrfpfkb nfr;t, xnj Globator.net
d gthdsq ujl cdjtuj ceotcndjdfybz ecgtiyj hfpdbdfkcz ghb gjkyjv
jncencndbb lbpfqyf. Ñtqxfc vyjubt 'rcgthns ghbgbcsdf.n 'njq cjcnfdkz.otq
cfqnjd xenm kb yt gthdjcntgtyyjt pyfxtybt. Òdjb dpukzls nj;t
bpvtybkbcm?
ß b ctqxfc cxbnf., xnj lbpfqy cfqnf zdkztncz
dnjhjcntgtyysv afrnjhjv. Ãkfdyjt – xnj,s cfqn gjyhfdbkcz gjctnbntk. c
gthds[ ctreyl. À d 'njv jcyjdye. hjkm buhftn nj, yf[jlbn kb xtkjdtr ne
byajhvfwb., rjnjhe. bcrfk. Åckb yt yf[jlbn, nj ybrfrjq lbpfqy yt
gjvj;tn.
 cnfnmt «Êfr jgnbvbpbhjdfnm cfqn gjl cjwbfkmyst ctnb» ns d ghbvth ghbdjlbim gjcn «9 afrnjd j, fvthbrfywf[…», ghbdktribq yf Shakin.ru 5 000 yjds[ gjctnbntktq bp cjwbfkmys[ ctntq. ×nj csuhfkj ukfdye. hjkm d ecgtiyjcnb lfyyjq cnfnmb?
Ñyfxfkf z levfk yfgbcfnm jxthtlyjq hfccrfp j cdjtq
;bpyb d Àvthbrt. Ífxfd, z htibk cltkfnm gjcn ,jktt ghbdktrfntkmysv,
xnj,s jy gjkexbk jnrkbr d cjwbfkmys[ ctnz[.
 fyukjzpsxyjv Èynthytnt, lf b d Ðeytnt, c[tvf
pfujkjdrf cnfnmb c xbckjv dyfxfkt zdkztncz jlyjq bp cfvs[ gjgekzhys[. ß
ghblevfk ytcrjkmrj dfhbfynjd tt yfpdfybz b ds,hfk cfvsq bynhbue.obq lkz
xbnfntktq (gj vjtve vytyb.).
Ïjnjv yf,hjcfk gkfy, dcgjvybk yfb,jktt bynthtcyst b
vfkjbpdtcnyst afrns j, fvthbrfywf[, rjnjhst z dcnhtxfk d ;bpyb, yfitk
gjl[jlzobt ajnjuhfabb bp cdjb[ fkm,jvjd b hfcgbcfk rf;lsq geyrn gkfyf.
Íf dct eikj 8 xfcjd.
Ïjckt ge,kbrfwbb z ybxtuj yt ltkfk lkz ghjldb;tybz
cnfnmb. Âblbvj, ghjcnj j,cnjzntkmcndf elfxyj ckj;bkbcm. Ìj;yj gbcfnm
ltcznrb b cjnyb cnfntq, f [jhjibq 'aatrn lfcn jlyf – 'njuj ybrjulf yt
pyftim.
ßcyj, pyfxbn, dc¸ ;t gthdjcntgtyye. hjkm d
ecgtiyjcnb lfyyjuj vfnthbfkf d cjwctnz[ csuhfkf tuj 'rcrk.pbdyjcnm b
afyjdjcnm, f yt jgnbvbpbhjdfyyjcnm gjl cjwctnb.
Ìb[fbk, d cdj¸ dhtvz ns evelhbkcz pf ujl hfpdbnm Globator.net c yekz lj cfqnf c nhfabrjv 3600 t;tlytdys[
gjctnbntktq ,tcgkfnysvb vtnjlfvb. Ìj;yj kb ctujlyz njkmrj cdjbvb cbkfvb
lj,bnmcz nfrjuj ;t 'aatrnf d cnjkm rjhjnrbq chjr?
Ýnj ,skj d 2006 ujle. Ñtqxfc lkz ghbdktxtybz
gjctnbntktq tcnm yfvyjuj ,jkmit djpvj;yjcntq. Òjulf vyt ghb[jlbkjcm
pfltqcndjdfnm lf;t gthtdjl cdjb[ ehjrjd gj Ôjnjijge yf fyukbqcrbq b
lj,fdktybt b[ d fyukjzpsxyst rfnfkjub ehjrjd.
Ñtqxfc jlyb[ ,kjujd b cjwbfkmys[ ctntq ,eltn
ljcnfnjxyj (z bvt. d dble ntvfnbre ehjrjd Ôjnjijg), xnj,s lj,bnmcz
yfvyjuj ,jkmituj 'aatrnf. Åcntcndtyyj, ukfdysq afrnjh – afyfnbpv
dkfltkmwf cfqnf. Ýnj cfvsq kexibq cgjcj, edtkbxtybz wtktdjq
gjctoftvjcnb.
Ájkmijt cgfcb,j pf exfcnbt d bynthdm., Ìb[fbk! Ïhjljk;fq hfljdfnm xbnfntktq Shakin.ru
bynthtcysvb b gjktpysvb gjcnfvb, rkbtynjd – crjhjcnm. b rfxtcndjv
ghjldb;tybz cfqnjd b gjrjhb rfre.-yb,elm yjde. dthibye: yfghbvth,
htqnbyu Ìfrcbvf Ñgbhbljyjdf! Áeltv hfls xfot gbcfnm j nt,t yf cnhfybwf[ SEOnews!
Ákfujlfh. pf bynthtcyst djghjcs, Àyfcnfcbz! Ætkf. nt,t b SEOnews lfkmytqib[ ecgt[jd!
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