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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Æfyyf Ðj;rjdf Ïjl pfyfdtc e[jlzotuj ujlf SEOnews htibk gjldtcnb ytrjnjhst bnjub hsyrf bynthytn-vfhrtnbyuf. Äfyysq vfnthbfk jnrhsdftn cthb. cnfntq j cfvs[ pfvtnys[ cj,snbz[ d catht "Ïjbcrjds[ cbcntv", "Èynthytn-htrkfvs" b "Ñjwbfkmys[ ctntq". Ïthdsq vfnthbfk e;t gthtl dfvb!  ,kb;fqibt lyb ,elen jge,kbrjdfys cktle.obt cnfnmb. Ñktlbnt pf j,yjdktybzvb! Âfi SEOnews! Âjn b yfcnegbk gjcktlybq vtczw 2011. Ó[jlzobq ujl ,sk ,jufn yf cj,snbz rfr ghbznyst b hfljcnyst, nfr b byjulf hfccnhfbdf.obt b ytdtctkst. Êjytw ujlf – nhflbwbjyyfz gjhf gjldjlbnm bnjub ghjltkfyyjq hf,jns, ghjfyfkbpbhjdfnm dpktns b gfltybz, b pfntv c ujhljcnm. crfpfnm «Äf! ß 'nj cltkfk!». SEOnews nfr;t htibk gjlsnj;bnm htpekmnfns rhjgjnkbdjuj nhelf, ghfdlf, yt cdjtuj ('nj vs cltkftv xenm gjp;t), f dtleob[ gjbcrjds[ cbcntv Ðeytnf. Âtlm d 2011 ckexbkjcm ytvfkj dctuj bynthtcyjuj, b dcgjvybnm cfvst pyfxbvst cj,snbz jnhfckb ,eltn jny.lm yt kbiybv. ßyltrcÍtcvjnhz yf yt,jkmijt cyb;tybt gjbcrjdjq ljkb ßyltrc ,sk b tcnm gjbcrjdbr ¹1 Ðeytnf.  e[jlzotv ujle ßyltrc yt hfp ghtgjlyjcbk jgnbvbpfnjhfv c.hghbps, ghbxtv ghbznysvb ,skb lfktrj yt dct. Èpvtytybz d gjbcrt  2011 ßyltrc ghjljk;bk buhe d «Ãjhjlf» - ktnjv gjbcrjdbr fyjycbhjdfk pfgecr yjdjq gjbcrjdjq gkfnajhvs «Ðtqrmzdbr», rjnjhfz exbnsdftn zpsrjdst ghtlgjxntybz gjkmpjdfntkz. «Ðtqrmzdbr» cvjnhbn njkmrj yf pfghjcs yf fyukbqcrjv zpsrt. Îy jnabkmnhjdsdftn kfnbycre. nhfyckbnthfwb. heccrjzpsxys[ pfghjcjd, flhtcf cfqnjd, jib,rb hfcrkflrb rkfdbfnehs b n.l. «Ðtqrmzdbr» exbnsdftn, rfr xfcnj gjkmpjdfntkm jnrhsdftn bp htpekmnfnjd gjbcrf dt,-cnhfybws yf fyukbqcrjv, b bcgjkmpetn 'ne byajhvfwb. ghb hfy;bhjdfybb, lfdfz ,jkmit bkb vtymit ccskjr yf fyukjzpsxyst htcehcs chtlb gthds[ htpekmnfnjd gjbcrf. Ñj,snbt, rjnjhjt dcrjks[yekj SEO-j,otcndtyyjcnm ktnjv 2011, - ßyltrc yfxfk ,jhm,e c yfrhenxbrfvb gjdtltyxtcrb[ afrnjhjd. Ñyfxfkf gjbcrjdbr njyrj yfvtrfk, xnj tve yt gj leit «ytrjhhtrnysq vtnjl ghjldb;tybz». À pfntv ghjcnj gjybpbk gjpbwbb d dslfxt ,jktt xtv nsczxb htcehcjd – cfqns SEO-rjvgfybq, ekbxtyys[ d yfrhenrt, b, pfjlyj, b[ rkbtynjd. Ítcvjnhz yf [vehe. gjujle jctym cnfkf lkz jgnbvbpfnjhjd «ujhzxbv» gthbjljv.  ctynz,ht ßyltrc jnrhsk buki, xnj,s lfnm dctv ;tkf.obv gjntcnbhjdfnm yjde. ajhveke hfy;bhjdfybz rjvvthxtcrb[ pfghjcjd lkz Ìjcrjdcrjuj htubjyf.  rjywt yjz,hz ßyltrc cjj,obk j, j,yjdktybb ajhveks hfy;bhjdfybz rjvvthxtcrb[ pfghjcjd lkz Ìjcrjdcrjuj htubjyf. Òtgthm gjbcrjdbr exbnsdftn pfyznyst afrnjhs: ljdthbt r cfqne b rjvgfybb, lbpfqy b gjkmpjdfntkmcrbq bynthatqc, ibhjne fccjhnbvtynf, wtys, djpvj;yjcnb jgkfns b ljcnfdrb. Òfr;t gjbcrjdbr j,]zdbk djqye cfqnfv c gthtjgnbvbpbhjdfyysvb ntrcnfvb. Òtgthm tckb d ntrcnt cnhfybws cjlth;bncz ckbirjv vyjuj rk.xtds[ ckjd (b cltkfyj 'nj c wtkm. gjdkbznm yf gjbcrjde. cbcntve), gjpbwbb nfrb[ cnhfybw d dslfxt vjuen ,snm gjyb;tys. Êhjvt njuj, yf gjpbwbb cfqnf cnfkj dkbznm tuj .pf,bkbnb b, d gthde. jxthtlm, 'nj rjcyekjcm htrkfvyjuj yfgjkytybz cfqnf. Ôjhvekf hfy;bhjdfybz cnfkf exbnsdfnm, yfcrjkmrj htrkfvf pfnhelyztn ljcneg r rjyntyne cfqnf, hfplhf;ftn b vtiftn gjkmpjdfntkzv. Êfr b cktletn j;blfnm, htcehcs c ytevtcnyjq, jndktrf.otq htrkfvjq vjuen cthmtpyj «ghjctcnm» d dslfxt. Ïhbznyst vtkjxb… Êhjvt njuj d 2011 gjbcrjdbr gjhfljdfk dt,vfcnthjd cktle.obvb yjdjddtltybzvb: - Ïjbcrjdst gjlcrfprb, yfrjytw, cnfkb htubjyfkmysvb. Åckb hfytt htubjyfkmyst pfghjcs nj;t vjukb gjzdkznmcz d cfl;tcnf[, nj ntgthm ghtlkfuftvsq cgbcjr gjlcrfpjr gjkyjcnm. pfdbcbn jn vtcnjgjkj;tybz gjkmpjdfntkz.
- Òfr;t ßyltrc dcnfk yf pfobne fdnjhcrb[ ghfd b ghtlkj;bk dt,vfcnthfv gjexfcndjdfnm d jghtltktybb fdnjhcrjuj rjyntynf d ctnb. Ñ gjvjom. cgtwbfkmyjq ajhvs yf ß.Ât,vfcnth vj;yj cjj,obnm j ds[jlt jhbubyfkmyjuj ntrcnf, xnj,s pfntv gjbcrjdbr ghfdbkmyj hfy;bhjdfk cnhfybws c jhbubyfkmysv rjyntynjv. 'njv jn ytuj yt jncnftn b Google (gjlhj,ytt j, 'njv vs hfccrf;tv lfktt).
- Ókexibkcz jndtn gjbcrf gj pfghjcfv c jgtxfnrfvb. Äkz ytrjnjhs[ pfghjcjd ytkmpz njxyj jghtltkbnm, jgtxfnfkcz gjkmpjdfntkm bkb ytn. Â nfrb[ ckexfz[ hjccbqcrbt gjkmpjdfntkb ,elen dbltnm cvtifyyst htpekmnfns gj ldev pfghjcfv: d,bnjve d cnhjre gjbcrf (ghtlgjkj;bntkmyj c jgtxfnrjq) b bcghfdktyyjve.
…b yt jxtym Ëtnjv ujht-jgnbvbpfnjhjd ;lfkb ytghbznyst yjdjcnb: d dslfxt gjbcrjdbrf j,yfhe;bkfcm ghbdfnyfz byajhvfwbz (ntrcns SMS, lfyyst rkbtynjd ctrc-ijgjd b vyjujt lheujt). Ïhbxbyjq cnfkj ytghfdbkmyjt j,hfotybt c afqkjv robots.txt. Ñnjbn jnvtnbnm, crfylfk ßyltrce ybcrjkmrj yt yfdhtlbk, tve ghbikjcm kbim cltkfnm vekmnbr lkz jcj,j ythflbds[ ghjldb;tywtd, ult jy ghjcnj b ljcnegyj j,]zcybk lkz xtuj ;t afqk robots.txt ye;ty. Îajhvktybt Èpvtytybz ghjbc[jlbkb b d jajhvktybb gjbcrjdjq dslfxb ßyltrcf. Â b.yt gjbcrjdbr ,sk pfvtxty pf ntcnbhjdfybtv d dslfxt ryjgrb «Åot 10 jndtnjd», gjluhe;f.ob[cz r e;t ghtlcnfdktyysv. Â yfxfkt jctyb ßyltrc jabwbfkmyj j,]zdbk j pfgecrt «,tcrjytxyjq» dslfxb, jlyfrj, yt ghjikj b vtczwf, rfr aeyrwbz ,skf jnrk.xtyf. Ïj ckjdfv ghtcc-cke;,s gjbcrjdbrf, ßyltrc ghjcnj gj;tkfk ghjljk;bnm 'rcgthbvtynbhjdfnm b yt jcnfyfdkbdfnmcz yf xtv-nj jlyjv. Ñ nt[ gjh, ghfdlf, ybrfrb[ yjdjddtltybq yt ghjbc[jlbkj, b ctqxfc gjbcrjdfz dslfxf ßyltrcf dsukzlbn dgjkyt ghbdsxysv lkz gjkmpjdfntktq j,hfpjv. Òfr;t cnjbn jnvtnbnm, xnj d fduecnt cnhjrf gjbcrf «pfkbgkf» ddth[e 'rhfyf, b yf[jlbncz nfv b gj ctq ltym, xnj eghjoftn gjkmpjdfntk. ghjwtcc gjbcrf – lkz yf,jhf yjdjuj pfghjcf yt ye;yj djpdhfofnmcz ddth[ cnhfybws. Êhjvt njuj, cjdctv ytlfdyj d ßyltrct gjzdbkcz yjdsq dbl cybggtnf, d rjnjhjv bvt.ncz ccskrb yf cjj,otcndf rjvgfybb d cjwbfkmys[ ctnz[ (d xfcnyjcnb, d Twitter, Facebook, «Â Êjynfrnt»). Ïfhnythcrbt cltkrb b ds[jl yf vt;leyfhjlye. fhtye IPO ßyltrce ghjhjxbkb yt jlby ujl. È djn yfrjytw d vft 2011 gjbcrjdbr ghjdtk IPO yf fvthbrfycrjq ,bh;t NASDAQ. Ötyf frwbb cjcnfdbkf $25, yj e;t gj bnjufv gthdjuj lyz frwbb gjlcrjxbkb d wtyt lj $38,84 pf inere. Ïjp;t yf njhuf[ b[ cnjbvjcnm cybpbkfcm lj $35. Â htpekmnfnt IPO ßyltrce elfkjcm ghbdktxm $1,304 vkhl., f cfvf rjvgfybz ,skf jwtytyf d $8,03 vkhl. Âctuj d [jlt hfpvtotybz ,skj ghjlfyj, rfr b gkfybhjdfkjcm, 52,2 vky. frwbq. À xthtp ytcrjkmrj lytq gjckt hfpvtotybz ,fyrb-jhufybpfnjhs IPO ßyltrcf - Morgan Stanley, Deutsche Bank b Goldman Sachs - ghjlfkb ljgjkybntkmysq gfrtn frwbq (5,217 vky. frwbq) gj bpyfxfkmyjq wtyt hfpvtotybz $25 pf rf;le.. Òfr;t jlybv b[ cfvs[ uhjvrb[ cj,snbq 2011 cnfkj gfhnythcndj ßyltrcf b Ðfv,kthf. ßyltrc gjltkbkcz c Ðfv,kthjv gjbcrjdjq dslfxtq, f dpfvty gjkexbk ljgjkybntkmyst htrkfvyst gkjoflrb. Ðfcibhbkjcm gfhnythcndj ßyltrcf c Samsung: ntgthm gjbcr ßyltrcf cnjbn gj evjkxfyb. d cvfhnajyf[ b ntktdbpjhf[ njhujdjq vfhrb. Â rjywt yjz,hz dbltjgjbcr ßyltrcf ecnfyjdbk rhegytqibq gjbcrjdbr ×t[bb Seznam. Íe b rjytxyj, vs yt vj;tv yt dcgjvybnm jnrhsnbt ßyltrcjv gjbcrjdjuj gjhnfkf d Òehwbb, f pfjlyj b jabcf d Ñnfv,ekt. Òehtwrbq ßyltrc exbnsdftn vjhajkjub. zpsrf, evttn bcghfdkznm jgtxfnrb, hf,jnfnm c cbyjybvfvb. Ïjbcr hf,jnftn gj dt,-cnhfybwfv, yjdjcnzv, rfhnbyrfv, dbltj-hjkbrfv. Òfr;t gjkmpjdfntkzv yandex.com.tr ljcnegys hfpkbxyst cthdbcs (Ïjxnf, Íjdjcnb, Ïthtdjl b n.l.). Ífuhfls b ljcnb;tybz Ñhtlb ghjxb[ ghbznyjcntq 2011 ujlf vj;yj jnvtnbnm cktle.obt: - Â ctynz,ht ßyltrc jnvtnbk cdjt 14-ktnbt.
- Ãtythfkmyjve lbhtrnjhe ßyltrcf Àhrflb. Âjkj;e ,skf dhextyf ghtvbz d yjvbyfwbb «Êjvvthcfyn]-Înrhsnbt» – pf cfvsq pfvtnysq ghjtrn, d ntxtybt ujlf ljcnbuibq ceotcndtyys[ gjrfpfntktq abyfycjdjuj hjcnf.
- Ñkjufy ßyltrcf «Ífqltncz dc¸» ghbpyfkb jlybv bp kexib[ d ckjufyjd ldflwfnbktnbz.
- Ïj dthcbb ;ehyfkf Fast Company, ßyltrc pfyzk gthdjt vtcnj d htqnbyut cfvs[ byyjdfwbjyys[ rjvgfybq Ðjccbb b 26-jt d cgbcrt gthtljds[ jhufybpfwbq vbhf.
- comScore ghbpyfk ßyltrc 5-v gjbcrjdbrjv d vbht gj gjgekzhyjcnb.
Google  e[jlzotv ujle Google frnbdyj hfpdbdfk cdjq gjbcr b cthdbcs. Ðtpekmnfn: gj lfyysv cnfnbcnbrb LiveInternet, tot d zydfht 2011 tuj ljkz d Ðeytnt cjcnfdkzkf 21%, f d ltrf,ht – e;t 25,5%. Èpvtytybz d gjbcrt 2011 ujl ghjitk lkz Google gjl kjpeyujv «Äjkjq cgfv b ytrfxtcndtyyst cfqns!».  atdhfkt gjbcrjdbr cjj,obk j pfgecrt yjdjuj fkujhbnvf Panda, rjnjhsq ,sk hfphf,jnfy lkz ,jhm,s c fuhtufnjhfvb rjyntynf b ybprjrfxtcndtyysvb cfqnfvb.  fghtkt fkujhbnv cnfk ltqcndjdfnm gj fyukjzpsxysv pfghjcfv dj dct[ cnhfyf[. Ëtnjv ds[jl fkujhbnvf yf vt;leyfhjlye. fhtye ghjljk;bkcz – Google Panda cnfk ltqcndjdfnm lkz pfghjcjd yf ,jkmibycndt zpsrjd, d njv xbckt b yf heccrjv. Ïhtlcnfdbntkb Google yt hfp pfzdkzkb, xnj Panda ltqcndetn lkz 12% gjbcrjds[ pfghjcjd, jlyfrj, rfr njkmrj dthcbz fkujhbnvf j,yjdkztncz, rjkbxtcndj ;fkj, dt,vfcnthjd yf rfnfcnhjabxtcrbt gjnthb nhfabrf pfirfkbdftn. Ákb;t r rjywe ujlf ,sk fyjycbhjdfy tot jlby fkujhbnv, rjnjhsq jgnbvbpfnjhs yfpdfkb Google Fresh.Ïj ckjdfv gjbcrjdbrf, fkujhbnv gjvj;tn gjkmpjdfntk. yfqnb byajhvfwb., rjnjhfz vjukf gjzdbnmcz d Ctnb kbim ytcrjkmrj vbyen yfpfl. Google Fresh pfnhfubdftn 35% gjbcrjds[ pfghjcjd, f bvtyyj: pfghjcs, cdzpfyys[ c gjcktlybvb cj,snbzvb d vbht bkb frnefkmysvb ntvfvb; pfghjcs, cdzpfyyst c htuekzhyj ghjbc[jlzobvb cj,snbzvb (rjyathtywbb, gjkbnbxtcrbt ds,jhs); pfghjcs, cdzpfyyst c xfcnjj,yjdkztvjq byajhvfwbtq (jnpsds j njdfhf[). Òfr;t rfr b ßyltrc, Google htibk ,jhjnmcz c cfqnfvb, ult j,bkbt htrkfvs vtiftn gjkmpjdfntk. djcghbybvfnm rjyntyn. Ñtqxfc dtltncz ntcnbhjdfybt fkujhbnvf, f Google ntv dhtvtytv ytyfdzpxbdj yfvtrftn dt,vfcnthfv e,hfnm kbiy.. htrkfve c cfqnf. Äheujt yfghfdktybt hf,jns Google d ghjitlitv ujle – 'nj ghtljcnfdktybt gjkmpjdfntkzv djpvj;yjcnb gjlcnhjbnm dslfxe gjl ct,z.  vfhnt 2011 gjbcrjdbr fyjycbhjdfk nfr yfpsdftve. gthcjyfkbpbhjdfyye. dslfxe – aeyrwb., gjpdjkz.oe. gjkmpjdfntk. elfkznm bp dslfxb yf tuj rjvgm.ntht cfqns, rjnjhst jy cxbnftn ytgjl[jlzobvb lkz jndtnf yf tuj pfghjc. Ó;t d ctynz,ht djpvj;yjcnm ,kjrbhjdfnm cfqns d dslfxt Google cnfkf ljcnegyf dj dctv vbht, b hjccbqcrbv gjkmpjdfntkzv d njv xbckt. Äfyyst j ,kjrbhetvs[ cfqnf[ cj,bhf.ncz Google lkz lfkmytqitq byntuhfwbb c gjbcrjdsvb fkujhbnvfvb. Ïj vytyb. rjvgfybb, 'nj cltkftn dslfxe yfvyjuj rfxtcndtyytt. Êhjvt njuj, pyfxbntkmyj ekexibkcz jnxtn j cgfvt, ult gjkmpjdfntkb vjuen cjj,obnm j cfqnf[ d dslfxt, rjnjhst bcgjkmpe.n xthyst vtnjls jgnbvbpfwbb. Âtcm ujl Google hf,jnfk yfl hfphf,jnrjq b ekexitybtv fdnjhcrb[ vtnjr d dslfxt. Ïj ckjdfv rjvgfybb, byajhvfwbz j njv, rnj yfgbcfk lfyysq rjyntyn, vj;tn hfcwtybdfnmcz rfr cbuyfk, rjnjhsq gjvj;tn gjdscbnm htktdfynyjcnm 'njq cnhfybws gjkmpjdfntkmcrjve pfghjce. Ñyfxfkf Google ghtlkj;bk erfpsdfnm fdnjhcndj ghb gjvjob cgtwbfkmyjq ccskrb, f pfntv – cdzpfnm rjyntyn cj cdjbv ghjabktv d Google+, cjwghjtrnt, j rjnjhjv vs gjujdjhbv xenm gjp;t. Òfr;t 'njn ujl jpyfvtyjdfkcz pfrhsnbtv aeyrwbb gjbcrf Timeline, f nfr;t cthdbcjdRealtime Search b Wonder Wheel. Çfnj pfgecnbk yjdsq bycnhevtyn lkz bynthytn-vfhrtnjkjujd – Google Correlate, hfphf,jnrf gjvjuf.ofz gjlj,hfnm ctvfynbxtcrjt zlhj pfghjcjd.  2011 Google frnbdyj 'rcgthbvtynbhjdfk yt njkmrj c gjbcrjdjq ajhvekjq, yj b c jajhvktybtv dslfxb. Ífhzle c ßyltrcjv pfgflysq gjbcrjdbr ytcrjkmrj hfp ,sk pfvtxty pf ntcnbhjdfybtv vjvtynfkmyjq gjluheprb htpekmnfnjd SERP. Îlyfrj yb jlby bp dfhbfynjd nfr b yt cnfk gjcnjzyysv. Êhjvt njuj ekexibkfcm aeyrwbz ghtlghjcvjnhf cfqnf: ntgthm jrjirj c ghtdm. gjzdkztncz fdnjvfnbxtcrb ghb yfdtltybb vsirb yf cnhtkre yfghjnbd htpekmnfnf gjbcrf, f yt gj otkxre rfr hfymit. Ífuhfls b ljcnb;tybz -  ctynz,ht cfvjve gjgekzhyjve d vbht gjbcrjdbre bcgjkybkjcm 13 ktn.
- Google lfdyj gjljphtdfkb d hfphf,jnrt cj,cndtyyjq cjwctnb, b djn, yfrjytw, ktnjv 2011 gjbcrjdbr fyjycbhjdfk cj,cndtyysq cjwghjtrn – Google+. Ðfphf,jnxbrb yt crhsdf.n: lfyysq cthdbc ghtlyfpyfxty lkz ekexitybz jcyjdyjuj gjbcrf. Ïhfdlf, j njv, rfr bvtyyj 'nj ,eltn ghjbc[jlbnm, gjrf yt ujdjhzn.
- Äheubv cjwbfkmysv ghjtrnjv Google cnfkf ryjgrf +1, fyfkju atqc,erjdcrjuj «Like». Ñtqxfc +1 vj;yj yf,k.lfnm rfr d htpekmnfnf[ dslfxb, htrkfvys[ j,]zdktybz[, nfr b yf cnjhjyyb[ cfqnf[. Êyjgrf bcgjkmpetncz d nfyltvt c ghjabkzvb Google+, gjkmpjdfntk. gjrfpsdftncz, rnj bp tuj lheptq gj cjwctnb pfgk.cjdfk njn bkb byjq vfnthbfk. Êfr 'nj ,eltn jnhf;fnmcz yf gjbcrjds[ htpekmnfnf[, Google nfr;t lth;bn d ctrhtnt.
- Ðf,jnf d Google – vtxnf hjccbqcrb[ cneltynjd. Çfgflysq ubufyn pfyzk 2-. cnhjxre htqnbyuf cfvs[ ;tkfyys[ hf,jnjlfntktq hjccbqcrb[ cneltynjd, ecnegbd kblthcndj «Ãfpghjve».
Êfr dblbv, 2011 ujl lkz Google ,sk jxtym yfcsotyysv. Ðjccbqcrbq Google nfr;t frnbdyj hfpdbdfkcz, ghbxtv yt njkmrj d gjbcrjdjv yfghfdktybb. Î, 'njv SEOnews gjdtlfk Âkflbvbh Äjkujd, herjdjlbntkm Google Ðjccbz: «Â 2011 ujle ghjbpjikj vyjuj df;yjuj b bynthtcyjuj rfr lkz Ðeytnf d wtkjv, nfr b lkz Google d xfcnyjcnb. Êjkbxtcndj bynthytn-gjkmpjdfntktq d Ðjccbb ghjljk;ftn hfcnb – d crjhjv dhtvtyb gjlrk.xtybt r Ñtnb ,eltn ljcnegyj gjkjdbyt ;bntktq cnhfys. Ìyt nfr;t jxtym yhfdzncz wbahs hjcnf vj,bkmyjuj Èynthytnf – tot 3 ujlf yfpfl ,scnhsq b ljcnegysq ljcneg d Ñtnm c vj,bkmys[ ecnhjqcnd rfpfkcz afynfcnbrjq, f ctujlyz ljkz yfctktybz Ðjccbb, ;bdeotuj d ujhjlf[ c gjrhsnbtv 3G ljcnbukf 50%.
 2011 ujle Google Ðjccbz yt njkmrj exfcndjdfkf d vt;leyfhjlys[ ghjtrnf[, yj b pfgecnbkf ytcrjkmrj df;ys[ lkz hjccbqcrjuj hsyrf ghjlernjd. Äkz ukj,fkmyjuj Àhn-ghjtrnf Google vs jwbahjdfkb rfhnbys Òhtnmzrjdcrjq ufkthtb b Ýhvbnf;f, jnrhskb Google+ lkz hjccbqcrb[ gjkmpjdfntktq b rjvgfybq, pfgecnbkb Google Goggles lkz Ðjccbb, jnrhskb vfufpby dt,-ghbkj;tybq d Chrome. Êhjvt njuj, yfib gjkmpjdfntkb vjukb gjcvjnhtnm ghzve. nhfyckzwb. jnrhsnbz bcnjhbxtcrjq cwtys Ájkmijuj ntfnhf yf YouTube. Îlybv bp df;ys[ ljcnb;tybq Google Ðjccbz d e[jlzotv ujle z cxbnf. pfgecr Google Ífdbufwbb lkz vj,bkmys[ rfhn.  vfhnt 'njuj ujlf cthdbc ,sk ljcnegty njkmrj lkz Ìjcrds, jlyfrj cjdctv ytlfdyj jy yfxfk hf,jnfnm gj dctq Ðjccbb. Êhjvt njuj, ntgthm yfib gjkmpjdfntkb vjuen ghjrkflsdfnm vfhihens yf Êfhnf[ Google yt njkmrj gj Ðjccbb, yj b bp Ðjccbb d lheubt cnhfys». Mail.ru Ítcvjnhz yf «ytcxfcnkbdsq» 13-q ujl ;bpyb, d 2011 ybrfrb[ jcj,s[ gjnhzctybq Ïjbcr@Mail.ru yt bcgsnfk. Ïj lfyysv LiveInternet , gjbcrjdfz ljkz Mail.ru dtcm ujl cj[hfyzkf cnf,bkmyjcnm b yf ctujlyziybq ltym cjcnfdkztn 7,4%. 2011 ujl gjbcrjdbr yfxfk c j,yjdktybz bynthatqcf gjbcrf gj rfhnbyrfv.  yjdjv cthdbct ,skf bcgjkmpjdfyf nt[yjkjubz AJAX, rjnjhfz gjpdjkztn jceotcndkznm yfdbufwb. gj htpekmnfnfv dslfxb ,tp gthtpfuheprb cnhfybws. Èpvtytybzv gjldthukfcm b cnhjrf j,sxyjuj gjbcrf: ktnjv Mail.ru ntcnbhjdfk bynthatqc SERP, ult jyf ,skf abrcbhjdfyyjq. Òtcns ghjikb ecgtiyj, b gjbcrjdfz cnhjrf «pfkbgftn» ddth[e cnhfybws b ctujlyz. Êhjvt njuj gjbcrjdbr yfexbkcz jnscrbdfnm yf cfqnf[ byajhvfwb. j, flhtcf[ b ghbdzpsdfnm gjhnfks r rjyrhtnysv htubjyfv. Ïhbxtv yjdfz aeyrwbz ltqcndetn pf cxtn cj,cndtyys[ htcehcjd gjbcrf Go.mail.ru, f yt nt[yjkjubb Google.  cktle.otv ujle rjvgfybz gkfybhetn d ldf hfpf hfcibhbnm rjvfyle hfphf,jnxbrjd gjbcrjdjq cbcntvs b pfgecnbnm cj,cndtyysq cthdbc vbrhj,kjujd Futubra. Ájktt gjlhj,yj j cdjb[ ljcnb;tybz[ d 2011 ujle yfv hfccrfpfk cfv Mail.ru: «Âtcm e[jlzobq ujl vs jxtym vyjuj dybvfybz, cbk b dhtvtyb eltkzkb hfpdbnb. yfitq gjbcrjdjq nt[yjkjubb – d 'njv yfghfdktybb ,skj cltkfyj ytvfkj. Ïjkyjcnm. gthtltkfy bynthatqc, lbpfqy gjbcrjdjq dslfxb: dthcnrf cnfkf nht[rjkjyjxyjq, gjbcrjdfz cnhjrf - abrcbhjdfyyjq. Òfr;t ntgthm ghjtrnjv vj;yj gjkmpjdfnmcz njkmrj c gjvjom. rkfdbfnehs, djj,ot ,tp vsirb. Ïjzdbkfcm vj,bkmyfz dthcbz, rfcnjvbpbhjdfyyfz gjl dct pyfxbvst gkfnajhvs (Java-vj,bkmybrb, Android, iOS b lh.). Ïthdsv d Ðeytnt Ïjbcr@Mail.Ru htfkbpjdfk nt[yjkjub., ,kfujlfhz rjnjhjq d htpekmnfnf[ gjbcrjdjq dslfxb jnj,hf;ftncz byajhvfwbz j ghtlgjxntybz[ (yf;fnbz[ yf ryjgre «Ìyt yhfdbncz») gjkmpjdfntktq Ìjtuj Ìbhf – jlyjq bp cfvs[ gjgekzhys[ hjccbqcrb[ cjwctntq, felbnjhbz rjnjhjq cjcnfdkztn ltcznrb vbkkbjyjd gjkmpjdfntktq. Âtkfcm cthmtpyfz hf,jnf yfl ecjdthitycndjdfybtv gjhyj-abkmnhjd. Ïj ytpfdbcbvsv fyfkbpfnjhfv rjvgfybb «Àivfyjd b gfhny¸hs», Ïjbcr@Mail.Ru lj,bkcz pyfxbntkmyjuj htpekmnfnf d 'njv yfghfdktybb b ,jkmie. xfcnm ujlf ,sk ¹1 chtlb gjbcrjds[ cbcntv Ðeytnf gj 'njve gjrfpfntk. . Ïjzdbkjcm ,jkmijt rjkbxtcndj gjbcrjds[ «rjkleyobrjd»,- yfghbvth, gj cgtwbfkmysv pfghjcfv dsdjlbncz ghjuyjp gjujls, tot gj rfrbv-nj – rehcs dfk.n, hf,jnftn dfk.nysq rjydthnth b n.l. Â-nhtnmb[, gjzdbkjcm ,jkmijt rjkbxtcndj yjds[, ljgjkybntkmys[ gjbcrjds[ vjlektq – gj yjdjcnzv, gj j,ce;ltybzv b UGC-rjyntyne b n.l.
Ïjbcr gj j,ce;ltybzv cnfk gthdsv d Ðeytnt gjbcrjdsv cthdbcjv, hf,jnf.obv d ht;bvt htfkmyjuj dhtvtyb — bynthytn-gjkmpjdfntkb vjuen d jykfqy-ht;bvt yf,k.lfnm, xnj gbien ,kjuuths, yjdjcnyst futyncndf b yfcrjkmrj frnbdyj nf bkb byfz ntvf j,ce;lftncz d cjwbfkmys[ vtlbf».
Ðfv,kth Äkz Ðfv,kthf, rjnjhjve r ckjde yt nfr lfdyj bcgjkybkjcm 15 ktn, 2011 ujl jpyfvtyjdfkcz chfpe ytcrjkmrbvb df;ysvb cj,snbzvb. Ïht;lt dctuj, d yfxfkt ktnf rjvgfybz bpvtybkf abhvtyysq cnbkm b kjuj. Íjdsq Ðfv,kth cnfk gbcfnmcz gj-heccrb b c vfktymrjq ,erds, f pyfxjr hzljv c yfpdfybtv ghbyzk dbl nht[wdtnyjuj rjvgfcf. Çfntv rjvgfybz jcyjdfkf «Ðfv,kth-Ôjyl», ghbpdfyysq gjvjxm b gjllth;fnm gthcgtrnbdyst bynthytn-ghjtrns (cnjbn jnvtnbnm, xnj gjlj,ye. ltzntkmyjcnm dtltn b ßyltrc). Àgjuttv ltzntkmyjcnb Ðfv,kthf d 2011 ujle lkz bynthytn-cjj,otcndf cnfkj tuj cjnhelybxtcndj c ßyltrcjv: c b.yz Ðfv,kth cnfk bcgjkmpjdfnm gjbcrjde. nt[yjkjub. ßyltrcf b ghbcjtlbybkcz r tuj Ðtrkfvyjq ctnb. ×enm gjp;t d rjgbkrt Ðfv,kthf gjzdbkcz ujkjcjdjq gjbcr, jcyjdfyysq yf nt[yjkjubb Google. Òtv yt vtytt, cnjbn jnvtnbnm, xnj yf gjbcrjdjq ljkt Ðfv,kthf gjlj,yst yjdjddtltybz ghfrnbxtcrb yt jnhfpbkbcm: gj lfyysv LiveInternet yf zydfhm 2011 tuj ljkz cjcnfdkzkf 1,13%, f d ltrf,ht – 1,6%.
Ífif ;bpym yt cnjbn yf vtcnt, dct vtyztncz, b gjhjq 'nj njkmrj r kexitve. Êfr dblbv, d e[jlzotv ujle gjbcrjdst cbcntvs ghjltkfkb rjkjccfkmye. hf,jne d cj,cndtyyjv hfpdbnbb. ×nj-nj ghbikjcm yfv gj leit, xnj-nj yt cjdctv gjyhfdbkjcm. Îlyfrj heufnmcz pltcm ,tccvscktyyj – dtlm rnj rfr yt gjbcrjdbrb pyf.n, rfr ye;yj bcrfnm byajhvfwb.. Òfr xnj crf;tv cgfcb,j ßyltrce, Google, Mail.ru b Ðfv,kthe pf dct j,yjdktybz gjbcrf, rjnjhst jyb ghjdtkb d 2011, b gj;tkftv, xnj,s cktle.obq ujl cnfk yt vtytt gkjljndjhysv. |