Ðtynf,tkmyjcnm
,bpytcf yfghzve. pfdbcbn jn rjkbxtcndf dkbdfybq d tuj hfpdbnbt b,
ukfdyjt, jn 'aatrnbdyjuj hfc[jljdfybz 'nb[ ltytu. Îcj,tyyj frnefkmyf
jgnbvbpfwbz ,.l;tnf d htrkfvyjq cnfnmt hfc[jljd rjvgfybb. Èynthytn –
cathf, ult jgnbvbpbhjdfnm pfnhfns yf htrkfve, gj;fkeq, ghjot b ktuxt d
chfdytybb c k.,svb lheubvb offline-yjcbntkzvb. Âs;bdftvjcnm ,bpytcf ghb dscjrjq rjyrehtywbb jghtltkztncz htpekmnfnfvb hf,jns gj 'aatrnbdyjve bcgjkmpjdfyb. vfhrtnbyujdjuj ,.l;tnf. ×tv ,jktt ltitdj j,[jlbncz yfv rjynfrn c gjntywbfkmysv rkbtynjv, ntv yf ,jkmie. ghb,skm vj;tn hfccxbnsdfnm rjvgfybz. Ê njve ;t dctulf ceotcndetn vfrcbvfkmyjt juhfybxtybt, rjnjhjt vj;tn ct,t gjpdjkbnm ,bpytc, xnj,s jcnfdfnmcz htynf,tkmysv.
Íf ltkt, gjvbvj cnjbvjcnb gjctnbntkz, df;yf dthjznyjcnm njuj, xnj jy cnfytn rkbtynjv. À bvtyyj, rjydthnbhetncz d htfkmyst ltymub. Âjghjc cyb;tybz bvtyyj 'njuj gjrfpfntkz cnjbn ljcnfnjxyj jcnhj chtlb rkbtynjd SEO-eckeu. Â njv xbckt b gj ghbxbyt ,jkmituj rjynhjkz b ghjphfxyjcnb jnckt;bdfybz htpekmnfnf.
 k.,jv ckexft, cyb;fnm cnjbvjcnm gjctnbntkz wtktcjj,hfpyj ghb eckjdbb gjkyjuj cj[hfytybz rjydthcbb bkb ytpyfxbntkmys[ tt rjkt,fybz[. Èltfkmysq dfhbfyn – rjulf rjydthcbz ghb 'njv tot b hfcntn.
Êcnfnb, cyb;tybt cnjbvjcnb gjctnbntkz dsujlyj yt njkmrj pfrfpxbre SEO-eckeub, yj b cfvjve futyncnde. Ñ[tvf jxtym ghjcnfz – ,jkmifz 'aatrnbdyjcnm ,bpytcf rkbtynf gjpdjkztn vfcinf,bhjdfnm SEO-,.l;tns. În ecbkbq gj htityb. 'njq pflfxb dsbuhsdf.n dct.
Êfr cybpbnm cnjbvjcnm gjctnbntkz yf cfqn?
Ðfccvjnhbv yf ghbvtht cfqn bynthytn-vfufpbyf gj ghjlf;t 'ktrnhjybrb – electrovenik.ru.
Ñbnefwbz gj ghjtrne: tcnm gjcnjzyysq rkbtyn, rjnjhsq ghjljk;bntkmyjt dhtvz nhfnbn dsltktyysq ,.l;tn yf gjbcrjdjt ghjldb;tybt. Ðtpekmnfnjv hf,jns, d wtkjv, ljdjkty, yj d rfrjq-nj vjvtyn rkbtyn gjybvftn, xnj ytgkj[j ,s evtymibnm cnjbvjcnm ghbdktxtybz gjctnbntkz. Ïhb 'njv bvttncz djpvj;yjcnm hfcibhtybz ,.l;tnf yf gjbcrjdjt ghjldb;tybt. È rkbtyn ghb[jlbn c rjyrhtnyjq pflfxtq r SEO-gjlhzlxbre: «Êf;lsq ghbdktxtyysq gjctnbntkm ljk;ty j,[jlbnmcz yfitq rjvgfybb lj gjkenjhf hfp ltitdkt».
Ïjxtve 'nj frnefkmyj lkz ,bpytcf rkbtynf? Âct ghjcnj –
ybprfz vfh;f yf njdfh pfcnfdkztn vfrcbvfkmyj 'aatrnbdyj bcgjkmpjdfnm
htrkfvyst ltymub. Â njv xbckt ltymub yf gjbcrjdjt ghjldb;tybt c extnjv
gjcnjzyyj hfcneotq rjyrehtywbb d ctrnjht ltzntkmyjcnb rkbtynf b
gkfyjvthyjuj cyb;tybz cnjbvjcnb njdfhjd tuj uheggs.
Âjpvj;yst dfhbfyns cnhfntubb lkz htfkbpfwbb pflfxb
- Ífhfobdfybt nhfabrf pf cxtn hfcibhtybz 'aatrnbdyjuj ctvfynbxtcrjuj zlhf
Ðtfkbpfwbz 'njq cnhfntubb dktxtn pf cj,jq edtkbxtybt ,.l;tnf, yj vj;tn cybpbnm cnjbvjcnm ghbdktxtyyjuj gjctnbntkz yf cfqn ghb ytrjnjhs[ eckjdbz[: bcgjkmpjdfybt 'aatrnbdyjuj ctvfynbxtcrjuj zlhf (,tp ckjd «gecnsitq», c fltrdfnysv cjjnyjitybtv xfcnjns b rjyrehtywbb). Ñj,cndtyyj, ajhvekf pltcm ghjcnfz:
- Âs,jh cnhfntubb ÒÎÏ 1-3, dvtcnj nhflbwbjyyjuj b dctv ghbdsxyjuj ÒÎÏ-10
Ñ[tvf hf,jns cnhfntubb nf ;t, xnj b ghb hfcibhtybb zlhf pfghjcjd. Çf bcrk.xtybtv njuj, xnj pltcm vs djpltqcndetv yf gfhfvtnh CTR (rkbrf,tkmyjcnb) cybggtnf d dslfxt gjbcrjds[ cbcntv pf cxtn gjdsitybz gjpbwbb b ghb vtymitv rj'aabwbtynt pfnhfn. Ñ[tve hf,jns cnhfntubb vs hfp,thtv yb;t.
- Ókexitybt gjrfpfntkz CTR pf cxtn cybggtnf
Õjnz gjkyjcnm. rjynhjkbhjdfnm dsdjl cybggtnf ghb ntreob[ fkujhbnvf[ gjbcrjds[ cbcntv ytdjpvj;yj, ghjuyjpbhjdfnm b «gjlcrfpsdfnm» gjbcrjdbrfv, xnj ltvjycnhbhjdfnm gjkmpjdfntk. d gjbcrjdjq dslfxt lkz cfqnf, htfkmyj.
×nj ,skj ghtlkj;tyj rkbtyne?
Õjhjibt htpekmnfns ltvjycnhbhetn hfcibhtybt zlhf pfghjcjd c gjcktle.obv cyb;tybtv cnjbvjcnb jlyjuj gjctnbntkz b ds,jh cnhfntubb ÒÎÏ-3 lkz 'aatrnbdys[ (c [jhjitq xfcnjnjq b df;ys[ lkz rjvgfybb) pfghjcjd. Ïhb jn,jht b cjcnfdktybb ctvfynbxtcrjuj zlhf frwtyn, ghtbveotcndtyyj, ,sk cltkfy yf chtlytxfcnjnyst pfghjcs (c j,zpfntkmysv bydtcnbhjdfybtv ,.l;tnf yf ccskjxyjt ghjldb;tybt) b juhjvysq gek ybprjxfcnjnys[, lkz ghjldb;tybz rjnjhs[ bcgjkmpjdfkcz bcrk.xbntkmyj dyenhtyybq gjntywbfk cfqnf (,tp yfhfobdfybz dytiytuj ccskjxyjuj).
Ïhbdtle uhfabr, ult ltvjycnhbhetncz hjcn nhfabrf pf gthbjl htfkbpfwbb 'njq cnhfntubb c 30.05.2011 gj 09.10.2011.
Êfr jxtdblyj bp uhfabrf, ghb j,otv edtkbxtybb afrnbxtcrjuj ,.l;tnf yf vtymibq rj'aabwbtyn gj chfdytyb. c hjcnjv nhfabrf (+40% ghjnbd +70%), d htpekmnfnt vs gjkexftv gjctnbntkz, rjnjhsq yfv j,[jlbncz yf 18% ltitdkt.
×nj rfcftncz htfkbpfwbb cnhfntubb ÒÎÏ-3. Ïhbdtle ghbvth lde[ wtktds[ pfghjcjd, CTR rjnjhs[ vtyztncz d pfdbcbvjcnb jn gjpbwbb (lfyyst dpzns bp bycnhevtynf Google Webmaster).
Êkbrf,tkmyjcnm ghb gtht[jlt c itcnjq gjpbwbb yf dnjhe. edtkbxbdftncz d xtnsht hfpf (pfghjc – re[jyysq rjv,fqy), ghb 'njv, yf ghfrnbrt, ,.l;tn yf ghjldb;tybt edtkbxbdftncz yt ,jktt xtv d 2 hfpf. Äkz pfghjcf «nthvjgjn» htpekmnfns tot ,jktt j,yflt;bdf.obt – hjcn nhfabrf d ldf hfpf j,tcgtxbdftncz hjcnjv ,.l;tnf njkmrj yf rj'aabwbtyn 0,2!
Êjytxyj, 'nb wbahs zdkz.ncz «chtlytq ntvgthfnehjq gj
,jkmybwt». Âct pfdbcbn jn ntvfnbrb b cgbcrf pfghjcjd. Íj ghbvth
gjrfpfntkmysq. Äkz cyb;tybz cnjbvjcnb jlyjuj gjctnbntkz ye;yj cnhtvbnmcz
d ÒÎÏ 1-3, rfr r pflfxt vfrcbvev.
Âsdjls gj rtqce b wtkzv
- ×tv ,jkmit ltytu nhfnbncz yf gjbcrjdjt ghjldb;tybt, ntv vtymit j,[jlbncz rf;lsq ghbdktxtyysq gjctnbntkm. Ýnj cghfdtlkbdj njkmrj d ckexft 'aatrnbdyjq hf,jns gjlhzlxbrf, ghfdbkmyjuj gjl,jhf ctvfynbxtcrjuj zlhf b dthyjq jwtyrb gjntywbfkf cfqnf
- Äkz cyb;tybz cnjbvjcnb ghbdktxtybz jlyjuj gjctnbntkz wtktcjj,hfpyj ds,bhfnm cnhfntub. ÒÎÏ 1-3. Ïhb 'njv dctulf ye;yj exbnsdfnm, xnj yt dj dct[ ckexfz[ 'nj djpvj;yj b ds,jh pfdbcbn rfr jn gfhfvtnhjd cfvjuj cfqnf, nfr b jn «;bhyjcnb» pfghjcf.
