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tujlyz YouTube 'nj yt njkmrj cfvfz gjgekzhyfz dbltjgkjoflrf d vbht, yj b jnkbxysq htrkfvysq rfyfk. kz nt[, rnj d 'njv tot cjvytdftncz, d rjywt yjz,hz Google ghjdtk ghtptynfwb., ult cgtwbfkbcns gj htrkfvysv djpvj;yjcnzv YouTube e,ty fkmgth (Reuben Halper) b fhkjnnf fhn (Charlotte Mart) hfccrfpfkb j htrkfvys[ djpvj;yjcnz[ cthdbcf. vs d cdj. jxthtlm, htibkb lj,fdbnm r ytq gjcktlybt yjdjcnb, b ghtlcnfdbnm dfv, edf;ftvst xbnfntkb, gjkysq j,pjh htrkfvyjuj gjntywbfkf YouTube.

nfnbcnbrf b nhtyls

fr gjkfuftncz, yfxytv c yt,jkmijq ghtptynfwbb cthdbcf. nfr, djn xnj crhsdftncz pf ckjdjv YouTube ctujlyz:

f;le. vbyene lj,fdkztncz 48 xfcjd dbltj, ghjljk;bntkmyjcnm dbltj, pfuhe;ftvjuj d ltym, - 8 ktn.

jktt 3 vbkkbfhljd dbltjhjkbrjd ghjcvfnhbdftncz t;tlytdyj.

,ofz ghjljk;bntkmyjcnm hjkbrjd, t;tytltkmyj pfuhe;ftvs[ gjkmpjdfntkzvb, hfdyf ghjljk;bntkmyjcnb 240 000 gjkyjvtnhf;ys[ abkmvjd.

nj rfcftncz htrkfvs:

jktt 3 vbkkbfhljd ghjcvjnhjd d ytltk. yf YouTube bcgjkmpetncz d rjvvthxtcrb[ wtkz[ gj dctve vbhe.

98 bp 100 htrkfvjlfntktq d cgbcrt Top 100 ;ehyfkf Advertising Age ghjdjlbkb rfvgfybb yf YouTube b d rjyntrcnyj-vtlbqyjq ctnb Google.

jkbxtcndj htrkfvjlfntktq, bcgjkmpe.ob[ vtlbqyst j,]zdktybz yf YouTube, edtkbxbkjcm pf ghjiksq ujl d 10 hfp.

lybv bp ,tpeckjdys[ gk.cjd YouTube zdkztncz tuj ljkujbuhftvjcnm: cjukfcyj bccktljdfyb. rjvgfybb Bit.ly, gthbjl gjkehfcgflf ccskrb (dhtvz c vjvtynf ge,kbrfwbb ccskrb lj vjvtynf, rjulf jyf gjkexbn gjkjdbye rkbrjd jn j,otuj xbckf) lkz YouTube cjcnfdkztn 7,4 xfcf, d nj dhtvz rfr lkz Twitter b Facebook - 2,8 x. b 3,2 x. cjjndtncndtyyj.

trkfvf b ,htylbhjdfyyst rfyfks

fb,jktt ckj;yfz pflfxf, c rjnjhjq cnfkrbdf.ncz rjvgfybb ghb ghjldb;tybb yf YouTube 'nj ghtdhfotybt gfccbdys[ phbntktq d frnbdys[ b djdktxtyys[ gjkmpjdfntktq.

j ckjdfv e,tyf fkmgthf d cdzpb c 'nbv d cdjtq htrkfvyjq ltzntkmyjcnb rjvgfybb bcgjkmpe.n cktle.obt yfghfdktybz:

- hfcibhtybt b hfpdbnbt htrkfvyjq -rfvgfybb. hbvth: htrkfvf Nissan Ponies Malditos. jckt ghjcvjnhf cnfylfhnyjq TB-htrkfvs, gjkmpjdfntktq YouTube j;blfkj dytpfgyjt dbltjj,hfotybt, bp rjnjhjuj cktljdfkj, xnj jyb ljk;ys hfcifhbnm lfyysq hjkbr bkb ,snm ghjrkznsvb b gjcnjzyyj gtnm gtctyre ghj gjyb bp htrkfvs. , ecgtiyjcnb gjlj,yjuj nh.rf rhfcyjhtxbdtt dctuj ujdjhzn cktle.obt wbahs: xbckj ghjcvjnhjd pf vtczw cjcnfdbkj cdsit 12 vbkkbjyjd, hjkbrjv gjltkbkbcm ,jktt 800 000 gjkmpjdfntktq, ghjrjvvtynbhjdfkb 25 nsczx.

- cnbvekbhjdfybt gjkmpjdfntktq r cjplfyb. cj,cndtyyjuj rjyntynf. hbvth: rjvgfybz Doritos rf;lsq ujl ghjdjlbn chtlb gjkmpjdfntktq rjyrehc htrkfvys[ hjkbrjd Crash the Super Bowl, rjnjhst vj;yj ghjcvjnhtnm yf YouTube. tpekmnfns gjcktlytuj rjyrehcf: 30% edtkbxtybt frnbdyjcnb d Twitter b 22 vbkkbjyf ghjcvjnhjd abyfkmys[ hjkbrjd yf cthdbct.

- cjwbfkmyst 'rcgthbvtyns. hbvth: pfgeotyyfz yf YouTube htrkfvf Carlsberg, ult gfhjxre vjkjls[ k.ltq, ghbitlib[ d rbyjntfnh, dcnhtxfk gjkysq pfk rhtgrb[ ve;xby d yfrjkrf[. t, rnj yt geufkbcm b cflbkbcm yf cdjb vtcnf d cfvjv wtynht pfkf, gjkexfkb fgkjlbcvtyns b rjytxyj ;t gbdj;

- cjplfybt eybrfkmyjuj dpfbvjltqcndbz c htrkfvjq lkz rf;ljuj gjkmpjdfntkz. hbvth: IKEA d cdjtq htrkfvf yf YouTube lfkfgjkmpjdfntkzv djpvj;yjcnm cjplfnm rjvyfne cdjtq vtxns, b ghzvj bp ytt gtht[jlbnm d vfufpby IKEA c njdfhfvb.

tcvjnhz yf nj, xnj ,jkmibycndj gjkmpjdfntktq gjkfuf.n, xnj YouTube ujlbncz kbim lkz hfpdktrfntkmys[ hjkbrjd, vyjubt htrkfvjlfntkb c hfljcnm. bcgjkmpe.n dbltjcthdbc lkz gjdsitybz kjzkmyjcnb r cdjtve ,htyle.

nfr, gjcvjnhbv, rfrbt ajhvfns htrkfvs ghtljcnfdkztn dbltjcthdbc yf ctujlyziybq ltym:

- fyyths;

- hjldbuftvst dbltj d gjbcrt;

- trkfvyst j,]zdktybz d hjkbrt;

jxbnfnm gjlhj,ytt j lfyys[ ajhvfnf[ vj;yj pltcm.

fr;t tcnm djpvj;yjcnm cjplfybz cj,cndtyyjuj ,htylbhjdfyyjuj rfyfkf, ult ,elen hfpvtofnmcz yt njkmrj dbltjhjkbrb, yj b byajhvfwbz j rjvgfybb. jpvj;yjcnm cjplfybz rfyfkf tcnm b e hjccbqcrb[ rjvgfybq. hbvths: Renault jccbz b DoveMen.

yfkbnbrf

pyfnm, rnj cvjnhbn dfit dbltj b bp rfrjq cnhfys ghb[jlzn gjkmpjdfntkb, vj;yj ,skj b hfymit, bcgjkmpez bycnhevtyn Insight. lyfrj ntgthm YouTube ltkftn ghjwtcc gjkextybz fyfkbnbxtcrb[ lfyys[ tot ,jktt ghjcnsv xthtp bycnhevtyn YouTube Analytics.

jdsq bycnhevtyn lftn rfr rhfnrbq j,pjh, rjnjhsq ,scnhj ghtljcnfdkztn dc. yfb,jktt df;ye. byajhvfwb., nfr b ljcneg r ,jktt ltnfkbpbhjdfyysv jnxtnfv. fr;t tcnm cnfnbcnbrf gj dbltjhjkbrfv, cj,hfdibv yfb,jkmitt rjkbxtcndj ghjcvjnhjd b gjlgbcjr, b lfyyst gj dbltjhjkbrfv, rjnjhst gjkmpjdfntkb cvjnhtkb ljkmit dctuj.

,obq jnxtn ghtljcnfdkztn cnfnbcnbre gj jcyjdysv gjrfpfntkzv YouTube Analytics, yfghbvth:

- rjkbxtcndj ghjcvjnhjd,

- bpvtytybt rjkbxtcndf gjlgbcxbrjd,

- djdktxtyyjcnm gjkmpjdfntktq (rjkbxtcndj jnvtnjr hfdbncz/ t yhfdbncz, rjvvtynfhbb, hfcifhbdfybt, lj,fdktybt d bp,fhyyjt),

- -10 yfb,jktt gjgekzhys[ dbltj,

- ltvjuhfabxtcrbt lfyyst (cnhfyf, gjk),

- bcnjxybrb nhfabrf,

- vtcnf djcghjbpdtltybt hjkbrf (yfghbvth, cfqn bkb rfyfk YouTube, kb,j dcnhjtyysq gktth yf lheub[ cfqnf[). 


fr;t lkz dct[ jnxtnjd YouTube hfphf,jnfk yjdsq abkmnh lfyys[, rjnjhsq gjpdjkztn ltkbnm byajhvfwbz gj rjyntyne, utjuhfabb b lfnt. nj rfcftncz gjcktlytuj geyrnf, pltcm vj;yj ds,hfnm rfr e;t pflfyysq lbfgfpjy, kb,j cjplfnm cdjq cj,cndtyysq.

fr;t gj evjkxfyb. tcnm djpvj;yjcnm cjplfybz kbytqyjuj uhfabrf lkz dct[ jnxtnjd, xnj eghjoftn ghjwtcc jnckt;bdfybz bpvtytybq rfrjuj-kb,j gjrfpfntkz.

lby bp yfb,jktt bynthtcys[ yjdjddtltybq bynthfrnbdyfz rfhnf, rjnjhfz gjpdjkztn abkmnhjdfnm lfyyst gj cnhfyfv. kz ghjcvjnhf lfyys[ gj jghtltktyyjq cnhfyt, ytj,[jlbvj yfdtcnb yf ytt rehcjh.

jktt ntvysq wdtn cnhfys yf rfhnt cdbltntkmcndetn j ,jkmijv rjkbxtcndt ghjcvjnhjd dbltj bvtyyj d 'njq cnhfyt.

hjvt njuj, ,sk ekexity pfuhe;ftvsq jnxtn - ntgthm d ytv jnj,hf;f.ncz yt dct gjlhzl lfyyst bp dfituj frrfeynf, f njkmrj jnj,hf;ftvst d fyfkbnbxtcrb[ jnxtnf[.

kz njuj, xnj,s gjkmpjdfntkzv ,skj ghjot hfpj,hfnmcz c YouTube Analytics, cthdbc cltkfk cgtwbfkmye. byajuhfabre yf fyukbqcrjv zpsrt, c rjnjhjq vj;yj jpyfrjvbnmcz pltcm.


YouTube ghjtrn cjwbfkmysq

YouTube cfvsv ntcysv j,hfpjv cdzpfy c cjwbfkmysv gjdtltybtv gjkmpjdfntktq: gj lfyysv Google, ghfrnbxtcrb gjkjdbyf .pthjd ghb[jlbn gjcvjnhtnm dbltj gj ccskrfv bpdyt bp gjxns, ,kjujd b cjwctntq.

ltcm cktletn cj,k.lfnm cktle.ott ghfdbkj: ytj,[jlbvj ghtdhfnbnm gfccbdys[ gjkmpjdfntktq d fldjrfnjd ,htylf. kz vfrcbvfkmyjuj 'aatrnf vj;yj djcgjkmpjdfnmcz cktle.otq cnhfntubtq:

- dspsdftv bynthtc gjkmpjdfntktq ,fyythfvb yf cfvjv YouTube,

- gjcnbv dbltj dj dctdjpvj;ys[ cjwctnz[ (yfghbvth, rf;lfz ccskrf d Twitter lftn hjkbre d chtlytv 7 ljgjkybntkmys[ ghjcvjnhjd),

- cnbvekbhetv frnbdyjt hfcifhbdfybt dbltj gjkmpjdfntkzvb d cjwctnz[ b ,kjuf[.

kz jnckt;bdfybz 'aatrnbdyjcnb hfcghjcnhfytybt hjkbrf d cjwctnz[ bcgjkmpetv cktle.obt vtnhbrb:

- rjkbxtcndj rjvvtynfhbtd r dbltj,

- rjkbxtcndj hfcifhbdfybq,

- rjkbxtcndj jnvtnjr yt yhfdbncz b +1,

- rjkbxtcndj ghjcvjnhjd,

- cevvf ghb,skb (rhfnrjchjxyjq b ljkujchjxyjq) b 'rjyjvbb d hfc[jlf[.

Cosmic Panda

nltkmye. xfcnm cdjtuj ljrkflf e,ty b fhkjnnf gjcdznbkb yjdjve lbpfqye YouTube Cosmic Panda. fgjvybv, yjdjt jajhvktybt ,skj fyjycbhjdfyj tot d b.kt.

fr jnvtnbkb ghtlcnfdbntkb YouTube, yjdsq lbpfqy jlbyfrjdj dsujlty b phbntkzv, b fdnjhfv rjyntynf: c Cosmic Panda bcrfnm, cvjnhtnm b jnvtxfnm bynthtcysq b yjdsq rjyntyn cnfyjdbncz ujhfplj ktuxt. fvj jajhvktybt cnfkj ghjot b gjyznytt, hfpvtotybt rjyntynf elj,ytt b ub,xt. xnj,s gjkmpjdfntkb ,scnhtt hfpj,hfkbcm c j,yjdktyysv bynthatqcjv, YouTube gjlujnjdbk lkz yb[ cgtwbfkmyjt herjdjlcndj


jldjlz bnju dsitcrfpfyyjve, [jxtncz jnvtnbnm, xnj yf ctujlyziybq ltym e hjccbqcrb[ htrkfvjlfntktq YouTube yt nfr gjgekzhty, rfr e pfgflys[ rjkktu. lyfrj b felbnjhbz cthdbcf, b ghtlkfuftvst bv djpvj;yjcnb pfcnfdkz.n pflevfnmcz j ytcghfdtlkbdjcnb nfrjuj ghbujdjhf. jxtncz yfltznmcz, xnj lfyysq j,pjh ytvyjuj bpvtybk yfib dpukzls, b d crjhjv dhtvtyb jlybv htrkfvysv rfyfkjv d hjccbqcrb[ rfvgfybz[ cnfytn ,jkmit.

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