Ñtujlyz YouTube – 'nj yt njkmrj cfvfz gjgekzhyfz dbltjgkjoflrf d vbht, yj b jnkbxysq htrkfvysq rfyfk. Äkz nt[, rnj d 'njv tot cjvytdftncz, d rjywt yjz,hz Google ghjdtk ghtptynfwb., ult cgtwbfkbcns gj htrkfvysv djpvj;yjcnzv YouTube Ðe,ty Õfkmgth (Reuben Halper) b Øfhkjnnf Ìfhn (Charlotte Mart) hfccrfpfkb j htrkfvys[ djpvj;yjcnz[ cthdbcf. À vs d cdj. jxthtlm, htibkb lj,fdbnm r ytq gjcktlybt yjdjcnb, b ghtlcnfdbnm dfv, edf;ftvst xbnfntkb, gjkysq j,pjh htrkfvyjuj gjntywbfkf YouTube.
Ñnfnbcnbrf b nhtyls
Êfr gjkfuftncz, yfxytv c yt,jkmijq ghtptynfwbb cthdbcf. Ènfr, djn xnj crhsdftncz pf ckjdjv YouTube ctujlyz:
· Êf;le. vbyene lj,fdkztncz 48 xfcjd dbltj, ghjljk;bntkmyjcnm dbltj, pfuhe;ftvjuj d ltym, - 8 ktn.
· Ájktt 3 vbkkbfhljd dbltjhjkbrjd ghjcvfnhbdftncz t;tlytdyj.
· Î,ofz ghjljk;bntkmyjcnm hjkbrjd, t;tytltkmyj pfuhe;ftvs[ gjkmpjdfntkzvb, hfdyf ghjljk;bntkmyjcnb 240 000 gjkyjvtnhf;ys[ abkmvjd.
×nj rfcftncz htrkfvs:
· Ájktt 3 vbkkbfhljd ghjcvjnhjd d ytltk. yf YouTube bcgjkmpetncz d rjvvthxtcrb[ wtkz[ gj dctve vbhe.
· 98 bp 100 htrkfvjlfntktq d cgbcrt Top 100 ;ehyfkf Advertising Age ghjdjlbkb rfvgfybb yf YouTube b d rjyntrcnyj-vtlbqyjq ctnb Google.
· Êjkbxtcndj htrkfvjlfntktq, bcgjkmpe.ob[ vtlbqyst j,]zdktybz yf YouTube, edtkbxbkjcm pf ghjiksq ujl d 10 hfp.
Îlybv bp ,tpeckjdys[ gk.cjd YouTube zdkztncz tuj ljkujbuhftvjcnm: cjukfcyj bccktljdfyb. rjvgfybb Bit.ly, gthbjl «gjkehfcgflf ccskrb» (dhtvz c vjvtynf ge,kbrfwbb ccskrb lj vjvtynf, rjulf jyf gjkexbn gjkjdbye rkbrjd jn j,otuj xbckf) lkz YouTube cjcnfdkztn 7,4 xfcf, d nj dhtvz rfr lkz Twitter b Facebook - 2,8 x. b 3,2 x. cjjndtncndtyyj.
Ðtrkfvf b ,htylbhjdfyyst rfyfks
Ífb,jktt ckj;yfz pflfxf, c rjnjhjq cnfkrbdf.ncz rjvgfybb ghb ghjldb;tybb yf YouTube – 'nj ghtdhfotybt gfccbdys[ phbntktq d frnbdys[ b djdktxtyys[ gjkmpjdfntktq.
Ïj ckjdfv Ðe,tyf Õfkmgthf d cdzpb c 'nbv d cdjtq htrkfvyjq ltzntkmyjcnb rjvgfybb bcgjkmpe.n cktle.obt yfghfdktybz:
- hfcibhtybt b hfpdbnbt htrkfvyjq ÒÂ-rfvgfybb. Ïhbvth: htrkfvf Nissan – Ponies Malditos. Ïjckt ghjcvjnhf cnfylfhnyjq TB-htrkfvs, gjkmpjdfntktq YouTube j;blfkj dytpfgyjt dbltjj,hfotybt, bp rjnjhjuj cktljdfkj, xnj jyb ljk;ys hfcifhbnm lfyysq hjkbr bkb «,snm ghjrkznsvb» b gjcnjzyyj gtnm gtctyre ghj gjyb bp htrkfvs. Î, ecgtiyjcnb gjlj,yjuj nh.rf rhfcyjhtxbdtt dctuj ujdjhzn cktle.obt wbahs: xbckj ghjcvjnhjd pf vtczw cjcnfdbkj cdsit 12 vbkkbjyjd, hjkbrjv gjltkbkbcm ,jktt 800 000 gjkmpjdfntktq, ghjrjvvtynbhjdfkb 25 nsczx.
- cnbvekbhjdfybt gjkmpjdfntktq r cjplfyb. cj,cndtyyjuj rjyntynf. Ïhbvth: rjvgfybz Doritos rf;lsq ujl ghjdjlbn chtlb gjkmpjdfntktq rjyrehc htrkfvys[ hjkbrjd Crash the Super Bowl, rjnjhst vj;yj ghjcvjnhtnm yf YouTube. Ðtpekmnfns gjcktlytuj rjyrehcf: 30% edtkbxtybt frnbdyjcnb d Twitter b 22 vbkkbjyf ghjcvjnhjd abyfkmys[ hjkbrjd yf cthdbct.
- cjwbfkmyst 'rcgthbvtyns. Ïhbvth: pfgeotyyfz yf YouTube htrkfvf Carlsberg, ult gfhjxre vjkjls[ k.ltq, ghbitlib[ d rbyjntfnh, dcnhtxfk gjkysq pfk rhtgrb[ ve;xby d yfrjkrf[. Òt, rnj yt geufkbcm b cflbkbcm yf cdjb vtcnf d cfvjv wtynht pfkf, gjkexfkb fgkjlbcvtyns b rjytxyj ;t gbdj;
- cjplfybt eybrfkmyjuj dpfbvjltqcndbz c htrkfvjq lkz rf;ljuj gjkmpjdfntkz. Ïhbvth: IKEA d cdjtq htrkfvf yf YouTube lfkfgjkmpjdfntkzv djpvj;yjcnm cjplfnm rjvyfne cdjtq vtxns, b ghzvj bp ytt gtht[jlbnm d vfufpby IKEA c njdfhfvb.
Ítcvjnhz yf nj, xnj ,jkmibycndj gjkmpjdfntktq gjkfuf.n, xnj YouTube ujlbncz kbim lkz hfpdktrfntkmys[ hjkbrjd, vyjubt htrkfvjlfntkb c hfljcnm. bcgjkmpe.n dbltjcthdbc lkz gjdsitybz kjzkmyjcnb r cdjtve ,htyle.
Ènfr, gjcvjnhbv, rfrbt ajhvfns htrkfvs ghtljcnfdkztn dbltjcthdbc yf ctujlyziybq ltym:
- Áfyyths;
- Ïhjldbuftvst dbltj d gjbcrt;
- Ðtrkfvyst j,]zdktybz d hjkbrt;
Ïjxbnfnm gjlhj,ytt j lfyys[ ajhvfnf[ vj;yj pltcm.
Òfr;t tcnm djpvj;yjcnm cjplfybz cj,cndtyyjuj ,htylbhjdfyyjuj rfyfkf, ult ,elen hfpvtofnmcz yt njkmrj dbltjhjkbrb, yj b byajhvfwbz j rjvgfybb. Âjpvj;yjcnm cjplfybz rfyfkf tcnm b e hjccbqcrb[ rjvgfybq. Ïhbvths: Renault Ðjccbz b DoveMen.
Àyfkbnbrf
Ópyfnm, rnj cvjnhbn dfit dbltj b bp rfrjq cnhfys ghb[jlzn gjkmpjdfntkb, vj;yj ,skj b hfymit, bcgjkmpez bycnhevtyn Insight. Îlyfrj ntgthm YouTube ltkftn ghjwtcc gjkextybz fyfkbnbxtcrb[ lfyys[ tot ,jktt ghjcnsv – xthtp bycnhevtyn YouTube Analytics.
Íjdsq bycnhevtyn lftn rfr rhfnrbq j,pjh, rjnjhsq ,scnhj ghtljcnfdkztn dc. yfb,jktt df;ye. byajhvfwb., nfr b ljcneg r ,jktt ltnfkbpbhjdfyysv jnxtnfv. Òfr;t tcnm cnfnbcnbrf gj dbltjhjkbrfv, cj,hfdibv yfb,jkmitt rjkbxtcndj ghjcvjnhjd b gjlgbcjr, b lfyyst gj dbltjhjkbrfv, rjnjhst gjkmpjdfntkb cvjnhtkb ljkmit dctuj.
Î,obq jnxtn ghtljcnfdkztn cnfnbcnbre gj jcyjdysv gjrfpfntkzv YouTube Analytics, yfghbvth:
- rjkbxtcndj ghjcvjnhjd,
- bpvtytybt rjkbxtcndf gjlgbcxbrjd,
- djdktxtyyjcnm gjkmpjdfntktq (rjkbxtcndj jnvtnjr «Íhfdbncz»/ «Ít yhfdbncz», rjvvtynfhbb, hfcifhbdfybt, lj,fdktybt d bp,fhyyjt),
- ÒÎÏ-10 yfb,jktt gjgekzhys[ dbltj,
- ltvjuhfabxtcrbt lfyyst (cnhfyf, gjk),
- bcnjxybrb nhfabrf,
- vtcnf djcghjbpdtltybt hjkbrf (yfghbvth, cfqn bkb rfyfk YouTube, kb,j dcnhjtyysq gktth yf lheub[ cfqnf[).
Òfr;t lkz dct[ jnxtnjd YouTube hfphf,jnfk yjdsq abkmnh lfyys[, rjnjhsq gjpdjkztn ltkbnm byajhvfwbz gj rjyntyne, utjuhfabb b lfnt. ×nj rfcftncz gjcktlytuj geyrnf, pltcm vj;yj ds,hfnm rfr e;t pflfyysq lbfgfpjy, kb,j cjplfnm cdjq cj,cndtyysq.
Òfr;t gj evjkxfyb. tcnm djpvj;yjcnm cjplfybz
kbytqyjuj uhfabrf lkz dct[ jnxtnjd, xnj eghjoftn ghjwtcc jnckt;bdfybz
bpvtytybq rfrjuj-kb,j gjrfpfntkz.
Îlby bp yfb,jktt bynthtcys[ yjdjddtltybq –
bynthfrnbdyfz rfhnf, rjnjhfz gjpdjkztn abkmnhjdfnm lfyyst gj cnhfyfv.
Äkz ghjcvjnhf lfyys[ gj jghtltktyyjq cnhfyt, ytj,[jlbvj yfdtcnb yf ytt
rehcjh.
Ájktt ntvysq wdtn cnhfys yf rfhnt cdbltntkmcndetn j ,jkmijv rjkbxtcndt ghjcvjnhjd dbltj bvtyyj d 'njq cnhfyt.
Êhjvt njuj, ,sk ekexity pfuhe;ftvsq jnxtn - ntgthm d ytv jnj,hf;f.ncz yt dct gjlhzl lfyyst bp dfituj frrfeynf, f njkmrj jnj,hf;ftvst d fyfkbnbxtcrb[ jnxtnf[.
Äkz njuj, xnj,s gjkmpjdfntkzv ,skj ghjot hfpj,hfnmcz c
YouTube Analytics, cthdbc cltkfk cgtwbfkmye. byajuhfabre yf fyukbqcrjv
zpsrt, c rjnjhjq vj;yj jpyfrjvbnmcz pltcm.
YouTube – ghjtrn cjwbfkmysq
YouTube cfvsv ntcysv j,hfpjv cdzpfy c cjwbfkmysv
gjdtltybtv gjkmpjdfntktq: gj lfyysv Google, ghfrnbxtcrb gjkjdbyf .pthjd
ghb[jlbn gjcvjnhtnm dbltj gj ccskrfv bpdyt – bp gjxns, ,kjujd b
cjwctntq.
Çltcm cktletn cj,k.lfnm cktle.ott ghfdbkj: ytj,[jlbvj ghtdhfnbnm gfccbdys[ gjkmpjdfntktq d fldjrfnjd ,htylf. Äkz vfrcbvfkmyjuj 'aatrnf vj;yj djcgjkmpjdfnmcz cktle.otq cnhfntubtq:
- dspsdftv bynthtc gjkmpjdfntktq ,fyythfvb yf cfvjv YouTube,
- gjcnbv dbltj dj dctdjpvj;ys[ cjwctnz[ (yfghbvth, rf;lfz ccskrf d Twitter lftn hjkbre d chtlytv 7 ljgjkybntkmys[ ghjcvjnhjd),
- cnbvekbhetv frnbdyjt hfcifhbdfybt dbltj gjkmpjdfntkzvb d cjwctnz[ b ,kjuf[.
Äkz jnckt;bdfybz 'aatrnbdyjcnb hfcghjcnhfytybt hjkbrf d cjwctnz[ bcgjkmpetv cktle.obt vtnhbrb:
- rjkbxtcndj rjvvtynfhbtd r dbltj,
- rjkbxtcndj hfcifhbdfybq,
- rjkbxtcndj jnvtnjr «Ìyt yhfdbncz» b +1,
- rjkbxtcndj ghjcvjnhjd,
- cevvf ghb,skb (rhfnrjchjxyjq b ljkujchjxyjq) b 'rjyjvbb d hfc[jlf[.
Cosmic Panda
Înltkmye. xfcnm cdjtuj ljrkflf Ðe,ty b Øfhkjnnf gjcdznbkb yjdjve lbpfqye YouTube – Cosmic Panda. Ífgjvybv, yjdjt jajhvktybt ,skj fyjycbhjdfyj tot d b.kt.
Êfr jnvtnbkb ghtlcnfdbntkb YouTube, yjdsq lbpfqy
jlbyfrjdj dsujlty b phbntkzv, b fdnjhfv rjyntynf: c Cosmic Panda bcrfnm,
cvjnhtnm b jnvtxfnm bynthtcysq b yjdsq rjyntyn cnfyjdbncz ujhfplj
ktuxt. Ñfvj jajhvktybt cnfkj ghjot b gjyznytt, hfpvtotybt rjyntynf –
elj,ytt b ub,xt. À xnj,s gjkmpjdfntkb ,scnhtt hfpj,hfkbcm c j,yjdktyysv
bynthatqcjv, YouTube gjlujnjdbk lkz yb[ cgtwbfkmyjt herjdjlcndj
Ïjldjlz bnju dsitcrfpfyyjve, [jxtncz jnvtnbnm, xnj yf ctujlyziybq ltym e hjccbqcrb[ htrkfvjlfntktq YouTube yt nfr gjgekzhty, rfr e pfgflys[ rjkktu. Îlyfrj b felbnjhbz cthdbcf, b ghtlkfuftvst bv djpvj;yjcnb pfcnfdkz.n pflevfnmcz j ytcghfdtlkbdjcnb nfrjuj «ghbujdjhf». Õjxtncz yfltznmcz, xnj lfyysq j,pjh ytvyjuj bpvtybk yfib dpukzls, b d crjhjv dhtvtyb jlybv htrkfvysv rfyfkjv d hjccbqcrb[ rfvgfybz[ cnfytn ,jkmit.
