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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå) Ïhtlcnfdkz. dfitve dybvfyb. gthtdjl cnfnmb gjl yfpdfybtv "User Experience and the design of news at BBC World Service" jn Tammy Gur. Ïthtdtkb d rjvgfybb UXDepot cgtwbfkmyj lkz gjkmpjdfntktq Õf,hf[f,hf c jlj,htybtv rjvgfybb BBC b bplfybz Johny Holland Magazine.  Ïhjtrnbhjdfybt jrhe;f.otq chtls lkz cnhtvbntkmyjuj gjnjrf byajhvfwbb, ghj[jlzotuj xthtp yjdjcnyjq dt,-cfqn d ht;bvt yjy-cnjg — 'nj dspjd, yt gj[j;bq yb yf xnj lheujt. Êjvfylf lbpfqythjd b cgtwbfkbcnjd d j,kfcnb UX d BBC World Service cjplftn yjdjcnyst cfqns lkz ltcrnjgys[ b vj,bkmys[ ,hfepthjd yf 27 zpsrf[, eljdktndjhzz hfpkbxyst felbnjhbb gj dctve vbhe.  'njq cnfnmt vs gjltkbvcz 'nbv jgsnjv c dfvb.  Ítrjnjhst bp yjdjcnys[ cfqnjd BBC World Service: heccrbq, fhf,crbq, rbnfqcrbq b ,hfpbkmcrbq. Îcj,tyyjcnb lbpfqyf yjdjcnys[ vfnthbfkjd d wbahjdjv dbltÖbrk ge,kbrfwbb yjdjcntq d wbahjdjv dblt ckbirjv ,scnh lkz njuj, xnj,s hfphf,fnsdfnm lbpfqy cgtwbfkmyj lkz rf;ljuj vfnthbfkf. Äbpfqyths, cjplf.obt ,evf;yst ufptns, vtyz.n b[ dytiybq dbl t;tlytdyj. Äbpfqyths, cjplf.obt jykfqy-ÑÌÈ, cjplf.n vfrtns, rjnjhst yt nfr cbkmyj pfdbczn jn cjlth;bvjuj. Ïhbxbyf 'njuj — rhfqyt dscjrfz crjhjcnm j,yjdktybz byajhvfwbb. Ýnj jpyfxftn, xnj vs cjplftv lbpfqy cfqnf kbim jlyf;ls, f pfntv ;ehyfkbcns yfgjkyz.n cfqn cjlth;bvsv, bcgjkmpez yfi lbpfqy.  Ïhbvth vfrtnjd ,evf;ys[ ufptn, hfphf,jnfyys[ cgtwbfkmyj lkz rf;ljuj dsgecrf. Î,kj;rb bphfbkmcrjq yjdjcnyjq ufptns «Yediot Achronot» jn 26, 27 b 28 b.yz 2011 ujlf. Ðtpekmnfnjv hf,jns rjvfyls lbpfqythjd zdkztncz yf,jh vjlektq b b[ gjdtltybq. Âs vj;tnt djphfpbnm xnj nfr gjcnegf.n dct lbpfqyths cj dctvb cfqnfvb. Ýnj ghfdlf, yj hfpybwf cjcnjbn d j,]tvt b vyjujj,hfpbb rjyntynf, rjnjhsq vj;tn gjzdkznmcz d k.,jt dhtvz yf ghjnz;tybb lyz. Ìfnthbfk vj;tn cjcnjznm bp jlyjuj ntrcnf, d ytv vjuen ,snm bpj,hf;tybz bkb wtkst ufkthtb bpj,hf;tybq, f nfr;t dbltj bkb felbj. Âf;yjt 'rcnhtyyjt cjj,otybt vj;tn dsukzltnm cjdctv byfxt xtv ghjcnj cnfnmz, gjvtotyyfz htlfrwbtq d cgbcjr bynthtcys[. À tot e ukfdyjq cnhfybws vj;tn ,snm ytcrjkmrj dfhbfynjd cnbkz — jlby lkz ,elytq, lheujq lkz ds[jlys[ (rjnjhsq ,eltn jnkbxfnmcz j,]tvjv rjyntynf b cfvbv rjyntynjv). Âct djpvj;yst ckexfb exntys b ghjlevfys rfr xfcnm lbpfqyf. Íjdjcnyjq cfqn gj[j; yf ,'ynj-,jrcÌyt yhfdbncz chfdybdfnm yjdjcnyjq cfqn c zgjycrbv Á'ynj-,jrcjv. Âyenhb rhftd gjlyjcf hfcgjkfuf.ncz vfktymrbt ,k.lf hfpkbxys[ ajhv b hfpvthjd, rjnjhst vj;yj hfccnfdkznm d hfpys[ cjxtnfybz[. Òj ;t ghjbc[jlbn b c yfibv lbpfqyjv. Ålf, rjnjhfz cjlth;bncz d vfktymrb[ nfhtkrf[ — 'nj vtyz.ottcz yjdjcnyjt cjlth;bvjt cfqnf. Ãfhvjybz vt;le ,k.lfvb b ,jrcjv jghtltkzn joeotybz, rjnjhst vs bcgsnsdftv dj dhtvz tls.  Òhflbwbjyyfz rjhj,rf Á'ynj. Ïbof rf;tncz ghbdktrfntkmyjq, jyf ckjdyj ghjcbn c]tcnm tt. Íj ,skf ,s jyf cnjkm ghbdktrfntkmyjq, tckb ,s dct ,k.lf ,skb cdfktys yf gjlyjct d jlye ,jkmie. ytfggtnbnye. rexe? Äkz njuj, xnj,s lj,bnmcz nfrjuj 'aatrnf, njn, rnj ujnjdbn Á'ynj, ljk;ty gjybvfnm tle (rjyntyn) b drecs ;tkf.ob[ gje;byfnm (gjdtltybt gjkmpjdfntkz). Ïjybvfybt cjlth;bvjuj: bthfh[bz, j,]tv, njyÑ cfvjuj yfxfkf hf,jns yfl lbpfqyjv vs hf,jnftv d ntcyjv cjnhelybxtcndt c ;ehyfkbcnfvb. Ìs pyfrjvbvcz c ,eleobv rjyntynjv, b ghjcbv htlfrnjhjd hfcghtltkbnm nbgs rjyntynf gj df;yjcnb. Òfr vs gjkexftv bthfh[b. rjyntynf. Òfr;t vs epyftv e ;ehyfkbcnjd, rfrjq j,]tv cjlth;bvjuj ghj[jlbn xthtp ukfdye. cnhfybwe pf ltym. Ífghbvth, yfc bynthtcetn, rfr vyjuj ,sdftn cnfntq, ds,bhftvs[ htlfrwbtq rfr cfvst bynthtcyst, rfr vyjuj ,sdftn ntvfnbxtcrb[ b htubjyfkmys[ cnfntq.  ,jkmibycndt cnhfy gbr xbnftvjcnb vfnthbfkjd ghb[jlbncz yf enhj b j,tltyysq gththsd, b bvtyyj d 'nj dhtvz rjvfylf ,eltn gbcfnm yfb,jkmitt rjkbxtcndj cnfntq. Î,otybt c ;ehyfkbcnfvb gjvjuftn yfv gjyznm njy cjlth;bvjuj, rjnjhsq vs vj;tv jnhfpbnm d lbpfqyt. Òjy — 'nj yt ghjcnj cnbkm gbcmvf, jy nfr;t cdzpfy c ghbywbgfvb rjvgfybb, c j;blfybzvb gjkmpjdfntktq b, d ckexft BBC World Service, c rekmnehysvb hfpkbxbzvb. Èpextybt gjkmpjdfntkmcrjq felbnjhbb b fyfkbp rjyrehtynjd, ghjdjlbvst yfvb vyjubt ujls, dszdbkj ytrjnjhst bynthtcyst afrns rfcfntkmyj hsyrjd, yf rjnjhs[ vs hf,jnftv. Ífghbvth, vs j,yfhe;bkb, xnj yf hjccbqcrjv hsyrt b hsyrf[ cnhfy chtlytuj djcnjrf xbnfntkb ghtbveotcndtyyj [jnzn dbltnm df;yst gjkbnbxtcrbt yjdjcnb.  nj dhtvz rfr ,hfpbkmws ghtlgjxbnf.n xbnfnm hfpyst bynthtcyst, yj yt nfrbt df;yst afrns. Äkz njuj xnj,s jnhfpbnm 'nj, yf gthds[ lde[ 'rhfyf[ ukfdyjq cnhfybws heccrjuj cfqnf gjrfpfyj ,jkmit gjkbnbxtcrb[ yjdjcntq, d nj dhtvz rfr yf ,hfpbkmcrjv cfqnt 'nj vtcnj ectzyj ufkthtzvb rfhnbyjr b bynthtcysvb bcnjhbzvb cj dctuj vbhf. Ïjybvfybt gjdtltybz b drecjd gjkmpjdfntktqÏjdtltybt gjctnbntkz yjdjcnyjuj cfqnf j,sxyj vj;yj jgbcfnm ldevz hfpysvb cgjcj,fvb. Ïjkmpjdfntkm kb,j ,tukj ghjcvfnhbdftn cnfnmb, kb,j xbnftn b[ gjkyjcnm.. Èkb ;t jy ltkftn 'nj gjgthtvtyyj, d pfdbcbvjcnb jn yfcnhjtybz b njuj, tcnm kb e ytuj cdj,jlyjt dhtvz. Ónhjv, gthtl yfxfkjv hf,jxtuj lyz e gjkmpjdfntkz tcnm cjdctv ytvyjuj dhtvtyb yf nj, xnj,s bpexbnm gjcktlybt cdjlrb yjdjcntq, f dtxthjv bkb dj dhtvz j,tltyyjuj gththsdf jy dgjkyt vj;tn gjpdjkbnm ct,t ghjxbnfnm cnfnm. gjkyjcnm., b lf;t ghjxbnfnm lheubt cnfnmb, cdzpfyyst c ytq. Êfrbt rfxtcndf ljk;ys ,snm e yjdjcnyjuj cfqnf? Êfrbt pflfxb gjkmpjdfntkm [jxtn htibnm yf cfqnt? Ñnfnbcnbrf b fyfkbp gjdtltybz gjkmpjdfntktq ujdjhbn yfv, xnj gjctnbntkzv yhfdbncz:
Ñjplfybt lbpfqyf, gjlcnhjtyyjuj gjl gjdtltybt gjkmpjdfntktq b rjyntynÓ yfc tcnm yf,jh bycnhevtynjd, ghb gjvjob rjnjhs[ vs cjplftv 'aatrn rjhj,rb Á'ynj. Äfdfqnt hfccvjnhbv ytrjnjhst bp yb[. . Ìjlekmyfz ctnrfÑrtktn lbpfqyf k.,juj [jhjituj cfqnf — 'nj vjlekmyfz ctnrf. Îyf gjvjuftn cjplfnm dbpefkmysq gjhzljr yf cfqnt. Íf dct[ cfqnf[ BBC bcgjkmpetncz jlyf eybdthcfkmyfz ctnrf, rjnjhfz zdkztncz rjvgjytynjv ytlfdyj ddtltyyjuj d 'rcgkefnfwb. ufqlkfqyf BBC «Global Experience Language». Ýnf ctnrf hfpltktyf yf rjkjyrb hfpvthjv 61 [ 16 gbrctktq, xnj,s cjjndtncndjdfnm cnfylfhnysv hfpvthfv bpj,hf;tybq b dbltjgktthf yf cfqnf[ BBC. Ñtnre vj;yj hfpltkbnm yf ldt hfdyst gj ibhbyt rjkjyrb b tot jlye, nhtnm., ytvyjuj gjibht (rfr gjrfpfyj yb;t). Ñ jlyjq cnjhjys 'nf ctnrf ub,rf b gjpdjkztn jnj,hfpbnm yf cfqnt dct hfpyjj,hfpbt byajhvfwbb, jn hfpdktrfntkmys[ yjdjcntq lj cthmtpys[ fyfkbnbxtcrb[. Ñ lheujq cnjhjys jyf cjplftn dbpefkmye. bltynbxyjcnm, rjnjhfz ghbcencndetn yf dct[ cfqnf[ BBC b ghtlcnfdkztn cj,jq 'ktvtyn ,htylf. Òfr;t jyf cnfylfhnbpbhetn hfpvths htrkfvys[ ,kjrjd yf dct[ cfqnf[.  Ñtnrf bp Global Experience Language. Ädt bp nht[ djpvj;ys[ rjv,byfwbq. . Ðfcghtltktybt byajhvfwbb b yfpdfybz ,kjrjdÌs yfxbyftv c njuj, xnj jghtltkztv vtcnf lkz ,kjrjd cjlth;bvjuj ,jktt dscjrjuj gjhzlrf, rfr gjrfpfyj dsit. Çfntv vs cgecrftvcz yf ehjdtym yb;t b hfpvtoftv rjyrhtnyst ,kjrb d ctnre. Â 'nj dhtvz vs jcyjdsdftvcz yf ghbjhbntnf[, lfyys[ rjyntyne dj dhtvz j,ce;ltybz c htlfrwbtq. Êhjvt njuj, vs ghbybvftv d hfcxtn j;blfybz gjkmpjdfntktq, f nfr;t byjulf cnfhftvcz gjdnjhbnm vjltkb, dytlhtyyst e rjyrehtynjd, bkb j,hfnbnm jcj,jt dybvfybt xbnfntktq yf yfib jhbubyfkmyst vfnthbfks.  Èthfh[bz b uheggbhjdfybt rjyntynf yf bcgfyjzpsxyjv cfqnt BBC. Ó rf;ljq uheggs rjyntynf tcnm yfpdfybz (pf bcrk.xtybtv ,kjrf njgjds[ yjdjcntq), rjnjhst jnhf;f.ncz d rfntujhbz[ yfdbufwbjyyjuj vty.. Ífpdfybz ,kjrjd buhf.n ldjqye. hjkm yf yfib[ cfqnf[: c jlyjq cnjhjys jyb zdyj lf.n gjyznm r rfrjve nbge vfnthbfkjd jnyjcbncz nf bkb byfz cnfnmz, f c lheujq cke;fn rfr dbpefkmyst zrjhz, gjvjuf.obt ,tukj ghjcvfnhbdfnm cfqn.  Ïhbvths yfpdfybq ntvfnbxtcrb[ uhegg yf bcgfyjzpsxyjv b rbnfqcrjv cfqnt BBC. Êjv,byfwbz hfcgjkj;tybz cjlth;bvjuj d ctnrt, gjl[jlf r yfpdfybzv d rjyntynt, ghj,tkjd vt;le ,kjrfvb b hfpkbxys[ bpj,hf;tybq pflftn dbpefkmysq hbnv yf cnhfybwt. . Ñnhernehf cfqnfÅcnm nhtybt vt;le ytj,[jlbvjcnm. gjvjxm gjkmpjdfntk. ,scnhj yfqnb nj, xnj jy botn, b ytj,[jlbvjcnm. gjrfpfnm vyjujj,hfpbt vfnthbfkjd yf cfqnt. Êfr vt;leyfhjlyjt yjdjcnyjt futycndj, e yfc tcnm tot jlyf ghj,ktvf: yfib yjdjcnyst cfqns gjxnb dctulf rjyrehbhe.n c kblbhe.obvb vtcnysvb futycndfvb yjdjcntq. Ïj'njve yfv ghb[jlbncz njxyj ghjlevsdfnm, rfrbt rfntujhbb gjrfpsdfnm gjkmpjdfntkzv, nfr, xnj,s cfqn ,sk frnefkmysv lkz yb[ b gjvjufk yf[jlbnm vfnthbfks gj ntvt, rjnjhfz b[ bynthtcetn. Äkz njuj, xnj,s kexit j,]zcybnm 'nj, hfccrf;tv j lde[ cwtyfhbz[ bcgjkmpjdfybz cfqnf. Ìfhbz [jxtn xbnfnm yjdjcnb nt[yjkjubq. Åq ye;yj, xnj,s nfrbt vfnthbfks vj;yj ,skj yfqnb bynebnbdyj. Ðjlhbutc [jxtn pyfnm dct j gjcktlyb[ ds[jlrf[ Óuj ×fdtcf. Ñnhernehf cfqnf ljk;yf eljdktndjhznm j,jb[ 'nb[ gthcjyf;tq. Äkz Ìfhbb e yfc tcnm ytcrjkmrj rfntujhbq dth[ytuj ehjdyz, nfrb[ rfr «Òt[yjkjubb». Êfntujhbb hfcgjkfuftncz dctulf d jlyjv b njv ;t vtcnt, ,elm nj yfdbufwbz bkb j,kfcnm c cjlth;bvsv yf cnhfybwt. Äkz Ðjlhbutcf e yfc tcnm ntvs, nfrbt rfr «×fdtc». Òtve vj;yj ghbcdjbnm k.,jq cnfnmt — 'nj hf,jnftn fyfkjubxyj ntufv d ,kjuf[. Æehyfkbcns ÂÂÑ bvt.n djpvj;yjcnm ghbcdfbdfnm cdjbv cnfnmzv 'nb n'ub, jlyfrj jyb juhfybxtys rjynhjkbhetvsv ckjdfhtv — jy ye;ty lkz njuj, xnj,s yt ,skj ntv, d rjnjhs[ cjlth;bncz dctuj ytcrjkmrj cnfntq. Åot 'nj gjpdjkztn ukfdysv htlfrnjhfv rjynhjkbhjdfnm cgbcjr ntv. Îlybv ckjdjv, vs cnfhftvcz yfqnb rjvghjvbcc vt;le ;tcnrjcnm. b ub,rjcnm. gjlfxb byajhvfwbb. Ñnfnmb fdnjvfnbxtcrb rfntujhbpbhe.ncz gj cfvsv hfpysv ghbpyfrfv, hfc[jlzcm gj ntvfv b rfntujhbzv. Ýnj gjvjuftn bv yt pfnthznmcz, b gjgflfnm yf cnjk ntv, rnj ;f;ltn gjxbnfnm bvtyyj b[ — nfrfz cbcntvf elj,yf b lkz Ìfhbb, b lkz Ðjlhbutcf.  Ìjlekb c ntvfvb hfcrhsdf.n ,jktt ltnfkmye. rfntujhbpfwb. cnfntq yf cfqnt. . ÒbgjuhfabrfØhbanjdfz hf,jnf — jlby bp df;ytqib[ 'ktvtynjd k.,juj cfqnf c ,jkmibv rjkbxtcndjv ntrcnf. Ðfpdbnbt nt[yjkjubq gjpdjkbkj rjynhjkbhjdfnm ihbans d dt,t lj cntgtyb, ytljcnb;bvjq hfymit. Ìs drk.xbkb d Global Experience Language fv,bwbjpysq yf,jh ufqlkfqyjd, rjnjhst gjcnfdbkb hjkm nbgjuhfabrb j,hfnyj yf cfvjt df;yjt vtcnj d lbpfqyt. Ðtitybz, cdzpfyyst c ufhybnehjq b tt hfpvthjv, eprbq nhtrbyu b bynthkbymz;, f nfr;t bcgjkmpjdfybt ;bhys[ pfujkjdrjd: dct 'nj cnfkj xfcnm. dbpefkmyjuj zpsrf cfqnjd BBC. Ïhbvtytybt kbybb ihbanf bcgjkmpetncz lkz gjvjob d dshfdybdfybb 'ktvtynjd b lkz rjynhjkz yf,jhf. Âybvfybt rj dctv 'nbv ltnfkzv yfwtktyj yf nj, xnj,s lj,bnmcz ,jktt zcyjq dbpefkmyjq bthfh[bb b ekexitybz xbnftvjcnb ntrcnf.  Îghtltkztv nbgjuhfabxtcre. bthfh[b. lkz ,bhvfycrjuj fkafdbnf. Èp-pf ,jkmijuj j,]tvf byajhvfwbb b njuj afrnf, xnj yfitq rjvfylt ghb[jlbncz hf,jnfnm c djcvm. hfpysvb pyfrjdsvb cbcntvfvb, vs ljk;ys ljgjkybntkmyj gjlujyznm hf,jne cj ihbanfvb gjl rf;lsq cfqn. Ìs ghjltksdftv crhegektpye. hf,jne yfl hfpvthfvb b cnbkzvb ihbanf, xnj,s cjplfnm cjukfcjdfyye. bthfh[b., zdyj gjrfpsdf.oe. pfujkjdrb, rhfnrbt cdjlrb, cgbcrb b nfr lfktt. Äbpfqyths nofntkmyj ghjhf,fnsdf.n nhtrbyu b bynthkbymz; rf;ljq pyfrjdjq cbcntvs. Çfntv dsdtltyyst ufqls ghbvtyz.n r rf;ljve vjlek. d rf;ljv tuj dblt: c bpj,hf;tybzvb hfpys[ hfpvthjd, ,tp bpj,hf;tybq, cj cgbcrjv cdzpfyys[ cnfntq b ljgjkybntkmysvb 'ktvtynfvb, nfrbvb rfr brjyrb, jpyfxf.obt yfkbxbt rjvvtynfhbtd bkb dbltj. Ìs cjplfkb htgjpbnjhbq vjlektq, cjlth;fobq k.,jq djpvj;ysq dfhbfyn. (Äjgjkybntkmyst gjlhj,yjcnb j ihbanjdjq hf,jnt, rjnjhe. vs ghjltkfkb, ds vj;tnt gjcvjnhtnm yb;t.)  Ïhbvth vjlektq lkz cnfntq: c dbltj gktthjv (cktdf) b ghjcnj ntrcnjv (cghfdf). . Âhtvz yjdjcnbÂhtvz ge,kbrfwbb cnfnmb bvttn rhfqyt df;yjt pyfxtybt — jn ytuj cbkmyj pfdbcbn ljdthbt gjkmpjdfntkz r yjdjcnyjve cfqne. Ïjybvfz 'nj, vs lj,fdbkb yf cfqn 'ktvtyn, rjnjhsq vs yfpsdftv «Ïhjrhexbdf.obtcz yjdjcnb» — d 'njv ,kjrt fdnjvfnbxtcrb, d ht;bvt htfkmyjuj dhtvtyb, gjzdkz.ncz pfujkjdrb yjdjcntq cj dhtvtytv gjzdktybz yjdjcnb. Íf;fnbt yf pfujkjdjr dtltn gjkmpjdfntkz r rjhjnrjq cnfnmt, jgbcsdf.otq cj,snbt. Ákjr hfcgjkj;ty d dth[ytq xfcnb ukfdyjq cnhfybws, hzljv c ,kjrjv ukfdys[ yjdjcntq pf ctujlyz, jy nfr;t bvttncz yf cnhfybwt rf;ljq cnfnmb.  Ñdjtdhtvtyyjt j,yjdktybt yjdjcntq gjlxthrbdftncz d ,kjrt «Ïhjrhexbdf.obtcz yjdjcnb» Â ljgjkytybt, vs gjrfpsdftv pfvtnyst ,kjrb c dhtvtytv lj,fdktybz ukfdys[ yjdjcntq, gjrf yt ghjqltn xfc c vjvtynf lj,fdktybz. . Äfkmytqitt gentitcndbt gj cfqneÁjkmijt rjkbxtcndj gjkmpjdfntktq ghb[jlbn yf cfqn chfpe xthtp jghtltktyye. cnfnm., f yt xthtp ukfdye. cnhfybwe cfqnf. Ïj'njve vs dsltkbkb ghjcnhfycndj yf cnhfybwt rf;ljq cnfnmb cgtwbfkmyj gjl cfvsq df;ysq rjyntyn c ukfdyjq cnhfybws b dctuj cfqnf, ltvjycnhbhez yf rf;ljq cnhfybwt cfqn dj dc. ibhbye. Òfrbv j,hfpjv vs gjjohztv gjctnbntkz xbnfnm cfqn lfkmit. Ýnj ytlfdyzz bltz. Ðfymit vs cnfhfkbcm gjrfpfnm gjkmpjdfntk. njkmrj cnfnmb, cdzpfyyst c njq, rjnjhe. jy xbnftn. Äbpfqythfv ye;yj ,skj gjcnfhfnmcz, xnj,s ghb njv, xnj yf cnhfybwt gjrfpfyf rexf ljgjkybntkmyjq byajhvfwbb, cfqn ,skj gj-ght;ytve kturj xbnfnm.  Ñnhfybwf cnfnmb rfr vbyb-dthcbz ukfdyjq cnhfybws: ghfdfz rjkjyrf gjrfpsdftn rjyntyn c ukfdyjq cnhfybws b dctuj cfqnf. |
