ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ítlfdyj SEOnews jge,kbrjdfk Ðtqnbyu bpdtcnyjcnb ,htylf SEO-rjvgfybq 2011.
Êfr dctulf, ge,kbrfwbz yjdjuj bccktljdfybz ,skf dcnhtxtyf frnbdysv j,ce;ltybtv chtlb xbnfntktq bynthytn-bplfybz.
Âghjxtv, frnbdyjt j,ce;ltybt htqnbyujd ghj[jlbkj yt njkmrj yf
cnhfybwf[ SEOnews, yj b jaakfqy yf ghjabkmys[ vthjghbznbz[, yfghbvth, yf Àivfyjdcrjq rjyathtywbb.
Ífb,jktt j;bdktyyj j,ce;lfkbcm vtnjljkjubz b gjktpyjcnm htqnbyuf lkz
buhjrjd hsyrf. Èvtyyj 'nb djghjcs SEOnews ghtlkj;bk j,celbnm
rjvgfybzv-exfcnybrfv d ,kbw-bynthdm..
Íf djghjcs jndtxfkb:
Êjhgjhfwbz ÐÁÑ (2 vtcnj) - Ådutybq Õhfvjd,
lbhtrnjh ltgfhnfvtynf hfpdbnbz
Ingate (3 vtcnj) - Ävbnhbq Öfhf[jd,
utythfkmysq lbhtrnjh Ingate Digital Agency
Îgnbvbpv (8 vtcnj) - Êktdwjd Ðjvfy,
utythfkmysq lbhtrnjh
Matik (9 vtcnj) - Àhntv Îdtxrby,
lbhtrnjh gj hfpdbnb.
Òhbkfy (10 vtcnj) - Àylhtq Âjhjgftd,
utythfkmysq lbhtrnjh
VIPRO (11 vtcnj) - Êepytwjdf Îrcfyf,
PR-vtytl;th
TRINET (12 vtcnj) - Òbvjatq Êdfxtd,
herjdjlbntkm jnltkf bynthytn-vfhrtnbyuf
i-Media (13 vtcnj) - Ñthutq Ïtnhfrjdcrbq,
rjvvthxtcrbq lbhtrnjh
MegaSeo (17 vtcnj) - Ïfdtk Êfkbyby,
utythfkmysq lbhtrnjh
×nj Âs levftnt j vtnjljkjubb htqnbyuf?
Êjhgjhfwbz ÐÁÑ: ghb ljk;yjv ;tkfybb d k.,jq vtnjljkjubb vj;yj
j,yfhe;bnm vjvtyns, rjnjhst gjl pkj,ysv ghboehjv c k¸urjcnm. gthtqlen d
hfphzl jib,jr, ceotcndtyyj dkbz.ob[ yf bnjujde. hfccnfyjdre cbk. Òtv
,jktt, ghb cjcnfdktybb htqnbyuf, cdzpfyyjuj c bpdtcnyjcnm. ,htylf
SEO-rjvgfybq. Íj rjgfnm b ghboehbdfnmcz ;tkfybz yt djpybrftn gj ldev
ghbxbyfv:
f) ntreofz vtnjljkjubz htqnbyuf Seonews gjyznyf b ghjphfxyf;
,) tcnm dscjrbq ehjdtym ljdthbz r jhufybpfnjhfv.
Ñj dhtvtytv, yfdthyjt, cnjbn dytcnb rjhhtrnbds d ntreoe. vtnjljkjub.,
yj yt gj ghbxbyt t¸ jib,jxyjcnb, f gj ghbxbyt bpvtytybq cfvjuj hsyrf
SEO. Íj nj, rjulf b rfrbt bpvtytybz gjnht,e.ncz, gecnm htif.n
jhufybpfnjhs. Ê njve b[ ljk;yj, rfr vbybvev, gjlnfkrbdfnm ckj;bdittcz yf
ctujlyz dscjrjt htyjvt.
Ingate: Ìtnjljkjubz gjyznyfz, ghjphfxyfz, lftn gjrfpfntkb bpdtcnyjcnb, ,kbprbt r htfkmyjcnb.
Îgnbvbpv: Õjnz «Îgnbvbpv» jrfpfkcz yt yf gthdjv vtcnt b yt d
nhjqrt kblthjd, f dctuj kbim d gthdjq ltcznrt ― ye;yj cjukfcbnmcz, xnj
fdnjhs vtnjlbrb hfy;bhjdfybz gjljikb r pflfxt cj dctq cthm¸pyjcnm., rfr
bcnbyyst SEO-cgtwbfkbcns. «Íbitdst» rjvgfybb b 'rcgthns [jhjij pyf.n
lheu lheuf ― gj 'njq ghbxbyt ybrnj bp jghjityys[ yt cnfytn ytj,]trnbdyj
pfyb;fnm bkb pfdsifnm [fhfrnthbcnbrb lheub[.
Matik: Ìtnjljkjubz, rjnjhfz bvttn ghfdj yf
ceotcndjdfybt b dsgjkyztn gjcnfdktyye. gthtl ytq pflfxe – cj,hfnm b
j,hf,jnfnm vytybz jnltkmys[ k.ltq j, bpdtcnyjcnb njq bkb byjq
SEO-rjvgfybb.
Òhbkfy: Èpdtcnyjcnm ,htylf jghtltkztncz chtlb rjyrehtynjd. ß
,s crfpfk, 'nj bpdtcnyjcnm d eprb[, yj pyfxbvs[ rheuf[ jghtltkztncz.
Ïjcrjkmre ,thtncz tot b 'rcgthnyjt vytybt, f nen yt dct k.lb cnhjuj c
seo-hsyrf, dyjcbncz rjhhtrnbhjdrf d vt;lecj,jqxbr.
Âf;yj, xnj vtnjljkjubz yt vtyztncz c 2009 ujlf, f pyfxbn, vj;yj chfdybnm b fyfkbpbhjdfnm, xnj ghjbc[jlbn c rjvgfybzvb yf hsyrt.
VIPRO: Ìtnjljkjubz htqnbyuf – ytj,[jlbvfz dtom.
Ákfujlfhz Âfv rjvgfybb vjuen jghtltkbnm cdjt vtcnj, nfr crf;tv, d ÒÎÏt
SEO-hsyrf b ghtlghbybvfnm rfrbt-kb,j ltqcndbz lkz ekexitybz cdjtq
hf,jns.
i-Media: Ìtnjljkjubz ghfdbkmyfz. Â rfxtcndt bltb gj hfpdbnb.
htqnbyuf – [jntkjcm ,s, xnj,s edtkbxbdfkjcm rjkbxtcndj 'rcgthnjd. Òfr;t
vyt rf;tncz jxtym df;ysv, xnj,s epyfdftvjcnm rjvgfybb bpvthzkfcm, d njv
xbckt, gj epyfdftvjcnb chtlb rkbtynjd. Òj tcnm ghjdjlbnm jghjc rjvgfybq,
rjnjhst zdkz.ncz rkbtynfvb. È, rjytxyj, yflttvcz, xnj rjulf-yb,elm d
yfitq jnhfckb gjzdbncz htqnbyu gj abyfycjdsv gjrfpfntkzv ltzntkmyjcnb.
TRINET: Êf;lsq htqnbyu dscnhfbdftn cdj. vtnjljkjub..
Äevftncz, xnj SEOnews ds,hfk uhfvjnyjt yfghfdktybt. Âtlm cnfnec rjvgfybb
yt njkmrj dkbztn yf jnyjitybt r ytq rkbtynjd, yj b ghbdktxtn yjds[
cjnhelybrjd. Ðtqnbyu SEOnews ecgtiyj bltn r wtkb cltkfnm SEO-hsyjr ,jktt
ghjphfxysv b evtkj cgjcj,cndetn tuj hfpdbnb.. Ájkmijt tve pf 'nj
cgfcb,j.
MegaSeo: Ñkbirjv vyjuj ce,]trnbdys[ vjvtynjd. Íj nfrfz vtnjljkjubz bvttn ghfdj yf ceotcndjdfybt, nfr rfr jyf eybrfkmyf.
Êfr Âs levftnt, rjve gjktpys htqnbyub?
Êjhgjhfwbz ÐÁÑ: ß cxbnf., xnj jyb gjktpys lkz dct[. È
jhufybpfnjhfv, b yjvbyfynfv, b gjntywbfkmysv rkbtynfv – rf;ljq uheggt
jyb ghbyjczn cdj. ljk. dsujls b ghb,skb.
Ingate: Â gthde. jxthtlm, htqnbyu lftn j,hfnye. cdzpm
vfhrtnjkjufv rjvgfybb b gjybvfybt njuj, xnj jyb yfhf,jnfkb pf ujl b c
rfrjq crjhjcnm. lfkmit ldbufnmcz. À dj-dnjhs[, lftn byajhvfwb. rkbtynfv,
rjnjhst ds,bhf.n gjlhzlxbrf.
Îgnbvbpv: Òfrbt htqnbyub gjktpys d gthde. jxthtlm
gjntywbfkmyjve rkbtyne. Ájktt njuj, jyb ljk;ys frnbdyj hfcghjcnhfyznmcz
yf yjdjcnys[ b byajhvfwbjyys[ gkjoflrf[. Âtlm byjulf pfrfpxbre ghjcnj yt
yf xnj jhbtynbhjdfnmcz, rhjvt cfqnjd cfvb[ SEO-rjvgfybq, f jyb, ,sdftn,
cktle.n ghbywbge: «cfv ct,z yt gj[dfkbim ― ybrnj yt gj[dfkbn». :)
Matik: Òtjhtnbxtcrb, htqnbyub ljk;ys ,snm yfb,jktt
bynthtcys ,eleobv pfrfpxbrfv. Íj ytcgtwbfkbcne nhelyj hfpj,hfnmcz,
yfcrjkmrj j,]trnbdty b njxty njn bkb byjq htqnbyu.
Ðtqnbyub, rfr ajnjuhfabz rfrjuj-kb,j cj,snbz: tuj vj;yj cyznm c
hfpys[ njxtr ghb xenm hfpyjv jcdtotybb b hfpyjq nt[ybrjq. Î,]trn c]tvrb
jlby, f htpekmnfns gjkyjcnm. hfpkbxf.ncz.
Èvtyyj gj 'njq ghbxbyt z ,s yt htrjvtyljdfk rkbtynfv bcgjkmpjdfnm
htqnbyub d rfxtcndt jcyjdyjuj fhuevtynf d gjkmpe rfrjq-kb,j rjvgfybb.
Ãkfdysv jhbtynbhjv ljk;yj ,snm kbxyjt j,otybt c ghtlcnfdbntkzvb
SEO-futyncndf, jwtyrf ehjdyz rjvveybrfwbq, jwtyrf gjlhj,yjcnb b zcyjcnb
rjvvthxtcrb[ ghtlkj;tybq, rjkbxtcndj b hfpyjj,hfpbt rkbtynjd, ibhjnf
cgtrnhf eckeu (jlyj njkmrj SEO d yfit dhtvz yt nfr 'aatrnbdyj, rfr
hfymit).
Òhbkfy: Ðtqnbyub gjktpys ,jkmibv rjhgjhfnbdysv rkbtynfv, rjnjhsv df;yj rfxtcndj eckeu b xtnrjt bcgjkytybt ljujdjhys[ j,zpfntkmcnd.
ß levf., jyb nfr ;t df;ys b cfvbv seo-rjvgfybzv, jcj,tyyj hfpdbdf.obvcz b cnhtvzobvcz ddth[.
VIPRO: Ðtqnbyub gjktpys d gthde. jxthtlm cfvbv
rjvgfybzv. Ðsyjr SEO jxtym rjyrehtynty. Ítj,[jlbvj pyfnm, c rtv bvttim
ltkj b r xtve cktletn cnhtvbnmcz.
Âj dnjhe. jxthtlm – yjdsv cjnhelybrfv, rjnjhst cvjnhzn htqnbyu
rjvgfybq b ds,bhf.n, cjjndtncndtyyj, ,jktt ghtcnb;yjt vtcnj lkz hf,jns.
È, rjytxyj ;t, gjntywbfkmysv rkbtynfv, rjnjhst yt ;tkf.n dgecne. nhfnbnm cdjb ltymub, f bvtnm [jhjitt dsgjkytybt b htpekmnfns.
i-Media: Ðtqnbyub gjktpys dctv: rkbtynfv, exfcnybrfv hsyrf. Íflt.cm, xnj b jhufybpfnjhfv htqnbyuf. :)
TRINET: Ðtqnbyu - 'nj cdjtuj hjlf cjcnzpfybt, d rjnjhjv
rf;lsq exfcnybr [jxtn cnfnm gj,tlbntktv bkb ghb,kbpbnmcz r ybv. Ðtqnbyu
gjpdjkztn jwtybnm xmb gjpbwbb yf hsyrt erhtgbkbcm, f rnj bp yjds[
rjvgfybq frnbdyj yf,bhftn j,jhjns. Íe b d wtkjv rjytxyj htqnbyub dctulf
gjdsif.n rk.xtdsv rjvgfybzv fdnjhbntn, bpdtcnyjcnm, pyfxbvjcnm yf hsyrt,
xnj, rjytxyj, dkbztn yf kjzkmyjcnm gjnht,bntktq r rjvgfybb b, d
rjytxyjv cxtnt, yf gjkextybt ghb,skb.
MegaSeo: Ïht;lt dctuj, cfvbv exfcnybrfv hsyrf.
Înckt;bdftnt kb Âs rjydthcb. c htqnbyujd?
Êjhgjhfwbz ÐÁÑ: Î,zpfntkmyj jnckt;bdftv rjydthcb. gj dctv
bcnjxybrfv nhfabrf yf cfqn Êjhgjhfwbb ÐÁÑ. Ñ htqnbyujd d njv xbckt.
Îrjkj lde[ vtczwtd yfpfl z gbcfk j njv, xnj rjydthcbz gtht[jljd yf
bdbd.ru c htqnbyujd cjcnfdkztn jn 3 lj 7%. Â yfcnjzott dhtvz 'nb
gjrfpfntkb yt bpvtybkbcm.
Ingate: Äf, jnckt;bdftv. Êjydthcbz c htqnbyujd dscjrfz.
Îgnbvbpv: Êjydthcb. jnckt;bdftv. Îyf, crf;tv nfr, chtlyzz. Ìs
lflbv ,jktt j,cnjzntkmysq jndtn yf 'njn djghjc, rjulf «Îgnbvbpv» djql¸n d
gthde. nhjqre. :)
Matik: Îlyj dhtvz jnckt;bdfkb, yj vjue crfpfnm, xnj
kmdbyfz ljkz pfrfpxbrjd kb,j yt d rehct htqnbyujd, kb,j yt jxtym bv
ljdthztn. Ê cj;fktyb., d Ðjccbb r k.,sv htqnbyufv jnyjitybt ghj[kflyjt b
ytljdthbntkmyjt. Ïj'njve dct htqnbyub lkz Matik – 'nj ghjcnj
gjpyfdfntkmyjt, lf;t fpfhnyjt, yj yt jxtym ghfrnbxyjt zdktybt.
Òhbkfy: Înckt;bdftv:). ß levf., dfv tcnm relf tot hfpdbdfnmcz, xnj,s e yfc rjydthcbz ,skf tot kexit.
VIPRO: Înckt;bdftv.
i-Media : Înckt;bdftv. Äkz yfc htqnbyub – 'nj jlby bp
bcnjxybrjd rkbtynjd b chtlcndj gjdsitybz epyfdftvjcnb rjvgfybb. Ít vjue
crfpfnm, xnj 'nj rk.xtdjq bcnjxybr ghjlf;, yj, ntv yt vtytt, pfghjcs c
htqnbyujd blen.
TRINET: Å;tvtczxyj vs gjkexftv ,jkmijt rjkbxtcndj
pfzdjr jn rkbtynjd, rjnjhst edbltkb yfc d htqnbyut. Êkbtyns, ,elexb
ytghjatccbjyfkfvb SEO, dblzn d htqnbyujdjv cgbcrt ceotcndtyysq jhbtynbh
lkz ds,jhf gjlhzlxbrf.
MegaSeo: Äf, jnckt;bdftv. Ñ htqnbyujd SEOnews rjydthcbz ybprfz, c lheub[ htqnbyujd, ult vs d njgt - yf gjhzljr dsit.
Êfr Âs jwtybdftnt cdjt vtcnj d htqnbyut?
Êjhgjhfwbz ÐÁÑ: Ñj,cndtyyj ujdjhz, jwtybdftv tuj yt vs, f
buhjrb hsyrf b 'rcgthns, rjnjhs[ ds ghbukfiftnt. Ìs d lfyyjq cbnefwbb
dscnegftv d rfxtcndt yf,k.lfntktq. Ïj fyfkjubb c abuehbcnfvb, vs rfnftv
rf;lsq ltym j,zpfntkmye. b ghjbpdjkmye. ghjuhfvvs, cjdthitycndetv
nt[ybre b htgthnefh. È tckb rjkktub gj hsyre dscjrj jwtybdf.n yfie
hf,jne – pyfxbn, vs xnj-nj ltkftv ghfdbkmyj. Íe b ntvb gjpbwbzvb,
rjnjhst vs pfybvftv d htqnbyut ctujlyz, vs dgjkyt ljdjkmys. Íj 'nj djdct
yt jpyfxftn, xnj vs jcnfyfdkbdftvcz yf ljcnbuyenjv – ukfdysvb celmzvb
zdkz.ncz yfib rkbtyns, f lkz yb[ vs ljk;ys gjcnjzyyj hfpdbdfnmcz b
cjdthitycndjdfnm cdjb evtybz. ×tv gjcnjzyyj b dgjkyt ecgtiyj pfybvftvcz.
Ingate: Ó yfc ujhfplj ,jkmibq gjntywbfk.
Îgnbvbpv: Îxtym [jhjij, xnj «Îgnbvbpve» tcnm to¸ r xtve
cnhtvbnmcz b relf hfcnb ― ntgthm jxtdblyj, xnj d cktle.otv ujle yfc
ytvbyetvj j;blftn gjkj;bntkmyfz lbyfvbrf. :) È ,jkmijt cgfcb,j dctv, rnj
ghjujkjcjdfk pf yfc ― jxtym ghbznyj dbltnm, xnj rjkktub gj ,bpytce
plhfdj jwtybdf.n lheu lheuf, f yt buhf.n d pkj,ys[ rjyrehtynjd.
Matik: Êfr ytre. wbahe, gjkextyye. d htpekmnfnt c,jhf xfcnys[ vytybq jnltkmys[, [jnz b edf;ftvs[, k.ltq.
Òhbkfy: Ífv tcnm relf cnhtvbnmcz: ,eltv cnfyjdbnmcz kblthfvb d 2013 ujle.
VIPRO: Ìs hfcntv, byjulf yfib gjrfpfntkb d htqnbyut
gjlybvf.ncz, byjulf gflf.n. Íj 'nj jpyfxftn, xnj vs yf gkfde b tcnm r
xtve cnhtvbnmcz d ,eleotv. À tckb tcnm dscjns, yf rjnjhst tot yt
gjlybvfkcz, pyfxbn, le[ cnfyjdbncz pfrfktyytt b tcnm cbks lkz gjrjhtybz
yjds[ dthiby.:)
i-Media: Ïjpbwbz ytldecvscktyyj yfvtrftn, xnj yfv yflj kexit hf,jnfnm yfl bpdtcnyjcnm. i-Media chtlb exfcnybrjd hsyrf. :)
TRINET: Äkz njxyjq jwtyrb b ghjuyjpf chjrjd ye;yj cltkfnm felbn… Íj djj,ot vs vjkjlws, dctv cgfcb,j.:)
MegaSeo: Ñxbnf., xnj yfit vtcnj j,]trnbdyj ujhfplj dsit, rfr vbybvev – d gthdjq ltcznrt. Èpexftv. Ätkftv dsdjls.
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