|
ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
6-8 jrnz,hz d plfybb af,hbrb, ult hfymit ltkfkb rfkjhbqyst ijrjkflrb, ghj[jlbkf rjyathtywbz User eXperience 2011. Êjyathtywbb d 'njv ujle bcgjkybkjcm 5 ktn. Îhufybpfnjhs pf dct dhtvz ecgtkb ghbdtcnb bp-pf ,euhf vyjuj bynthtcys[ ljrkflxbrjd. ß lf;t htibk ghjdtcnb fyfkbp, rfr vs j,psdfkb dct gznm ktn 'nb[ ljrkflxbrjd d cdjb[ ;tcnrb[ htgjhnf;f[.
Ènfr, e yfc ,skb:
- uhecnysq dbrbyu c hjufvb Àfhjy Ìfhrec,
- bccktljdfntkm ltrjkmnbhjdfyys[ ltdeitr Ýhbr Øfath,
- Ýrrktpbfcn bp Microsoft Research Ábkk Áfrcnjy,
- ,jhtw c ujhlsytq Ýhbr Ðfqc,
- cnfhnfg-devfy bylbqcrjuj yfhjlf Àgfks ×fdfy bp Human Factors,
- rjvbr c ,enskrfvb Jack Daniels b Johnnie Walker d rfhvfyt Ðjyyb Áfnnbcnf
- ,jhtw pf ghfdf ×t,ehfirb Ìfrcbv Òrfxer,
- b vyjuj lheub[ uehe.
 'njv ujle jhufybpfnjhs ghbdscbkb cdj. yjhve uehjgkjnyjcnb 2007 ujlf (uehjgkjnyjcnm - rjkbxtcndj Çfgflys[ Ãehe yf tlbybwe gkjoflb). Çf xnj bv htcgtrn b edf;e[f, nfr rfr pdfnm byjcnhfyys[ cgtwbfkbcnjd yt dctulf gj rfhvfye jhufybpfnjhfv. Òtv ,jktt he,km yt cnf,bkty. Ïhjot gjpdfnm «gjnthgtdib[» (lbhtrnjhjd ,jkmib[ rjvgfybq) - jyb hfccrf;en, rfr «ghjk.,bkb» ,.l;tn, ghbrhsdfzcm ahfpfvb bp vjlys[ ryb;tr.
Âjj,ot rjyathtywbb ,sdf.n lde[ dbljd. Ïthdsq - 'nj rjyathtywbz lkz rjynfrnjd, dnjhfz - lkz pyfybq. Â gthdjv ckexft ye;yj ,hfnm gj,jkmit dbpbnjr, f dnjhjv ckexft - aktire, xnj,s ,scnhtt dct[ gthtdfhbnm ljrkfl. Êjyathtywbz User eXperience - htfkmyj ubrjdcrfz rjyathtywbz. Â rekefhf[ vj;yj ecksibnm cgjhs j njv, rfr ghfdbkmyj jnrhsdfnm afctn ghb yfdbufwbb gj uhfyzv b ghjdjlbnm rfhnjxye. cjhnbhjdre. Àelbnjhbz rjyathtywbb yt ghjcnfz, pltcm vyjuj lbpfqythjd b cgtwbfkbfcnjd gj User eXerience . Ë.ltq, rjnjhst pf jncnfbdfybt rhtfnbdf ujnjds kbibnmcz hf,jns.
Ñbkf d ,b,kbjntrfht, ,hfn
ß, tckb xtcnyj, ghbitk bvtyyj yf Ïbnthf Ìjhdbkz. Åuj rybuf gj byajhvfwbjyyjq fh[bntrneht gjvjukf vyt d cdjt dhtvz edtkbxbnm gjctoftvjcnm ghjldbuftvs[ ghjtrnjd.
Ñtqxfc ghj[jlbn vyjuj ctvbyfhjd gj ybprfxfcnjnyjq jgnbvbpfwbb cfqnjd b nhfabrjdjve ghjldb;tyb.. Òfv ujdjhzn, rfr cjplfnm cnhernehe cfqnf b hfcgjkj;bnm rk.xtdst ckjdf b rfr gjdkbznm yf gjdtltyxtcrbt afrnjhs. È 'nj dct pfvtxfntkmyj. Íj vyjubt dtob, rjnjhst nfv hfccrfpsdf.ncz, ,skb tot hfymit bpj,htntys byajhvfwbjyysvb fh[bntrnjhfvb.
Ïhbdtle ghbvth bp cj,cndtyyjq ghfrnbrb. Ó vtyz ,sk rkbtyn - ÑÌÈ. Òfv vs cnjkryekbcm c ghj,ktvjq d jnyjitybz[ vt;le htlfrnjhfvb b jgnbvbpfnjhfv. Îgnbvbpfnjh ujdjhbk, xnj ye;yj yfgbcfnm ntrcn c drk.xtybtv rk.xtdjuj ckjdf d gthdjv b dnjhjv f,pfwt, f htlfrnjh ujdjhbk: «ß yt [jxe gbcfnm gjl lbrnjdre vfhubyfkf-jgnbvbpfnjhf. ß gj'n, f yt vfntvfnbr». Êf;lsq bp exfcnybrjd lbfkjuf gj-cdjtve ghfd: htlfrnjh ,jhtncz pf xbcnjne ntrcnf, jgnbvbpfnjh - pf gjgflfybt d njgs. Â rjvgfybz[ c ,jkmijq cjdtofntkmyjq frnbdyjcnm. vj;yj vyjuj xfcjd ghjdtcnb d ,tccvscktyys[ vjpujds[ inehvf[ yf ntve, xnj rhext.
À ds[jl bp 'njq cbnefwbb ,sk ghtlkj;ty d rybut Ìjhdbkz: ye;yj ctuvtynbhjdfnm rjyntyn gj rk.xtdsv ckjdfv. Òj tcnm gjcnhjbnm rfnfkju ntv, yj ntvs gbcfnm nfrbv j,hfpjv, rfr b[ yf,bhf.n k.lb. Òfrbv j,hfpjv ntrcns yt ,elen bpehjlfdfys, f cnhfybws ,elen cjlth;fnm ye;yjt lkz ntrcnjdjq rjhhtrwbb rjkbxtcndj d[j;ltybq rk.xtds[ ckjd. Ïjckt njuj, rfr vs 'nj cltkfkb, gjctoftvjcnm cfqnf ÑÌÈ edtkbxbkfcm d ldf hfpf. Ýnj pdexbn rjytxyj ghjcnj, yj htfkmyj ghb[jlbkjcm hfpkj;bnm ltcznrb nsczx cnfntq. Åcntcndtyyj, ghbybvfk exfcnbt ghjuhfvvbcn nj;t. Èc[jlz bp 'njuj, z gjyzk, xnj ghb ghjldb;tybb ,jkmib[ ÑÌÈ vj;tn gjnht,jdfnmcz yt evytqibq jgnbvbpfnjh cj pyfybzvb dct[ rj'aabwbtynjd ajhveks hfy;bhjdfybz Matrix Net, f ,b,kbjntrfhm b cgtwbfkbcn gj ghtlvtnyjq j,kfcnb, rjnjhst gjvjuen ctuvtynbhjdfnm cnfnmb yf cfqnt.
Êcnfnb, Ïbnth Ìjhdbkm ,sk ,b,kbjntrfhtv. Âjj,ot htfkmyfz rhtfnbdyjcnm pfrk.xftncz d njv, xnj,s gthtyjcbnm jgsn, ghbj,htntyysq d jlyb[ j,kfcnz[ d lheubt. Ïhfdlf, tckb ds lj 'njuj yt hf,jnfkb rbkkthjv. Êhtfnbd - 'nj rjulf ue,s Íbrfyjhf Èdfyjdbxf lf ghbcnfdbnm r yjce Èdfyf Êepmvbxf.
 'njv ujle Ïbnth hfccrfpsdfk ghj gjdtltyxtcrbt gfnnthys. Îyb ,sdf.n hfpyst, yfghbvth:
1) ×tkjdtr yf,hfk pfghjc, yfitk chfpe jndtn b eitk cxfcnkbdsq.
2) Â lheujv ckexft xtkjdtr yf,bhftn gjbcrjdsq pfghjc, cvjnhbn htpekmnfns gjbcrf b e[jlbn j,hfnyj yf gjbcr, xnj,s gthtajhvekbhjdfnm pfghjc bkb cepbnm gjbcr.
Ïj'njve dkfltkmwfv cfqnjd ye;yj gjybvfnm, xnj dblbvjcnm gj jghtltktyysv pfghjcfv yt dctulf vj;tn ,snm ufhfynbtq ghjlf;. Âfi cfqn vj;tn yf[jlbnmcz d njg-3 gj ye;yjve pfghjce, yj yt ghjlfdfnm. Ïjnjve xnj 'njn pfghjc ghjcnj zdkztncz ghjvt;enjxyjq cnflbtq. À pflfxf cfqnjd - cjrhfnbnm rjkbxtcndj e[jljd j,hfnyj d gjbcr. Âthjznytt dctuj, "ßyltrc" ctqxfc dybvfntkmyj bpexftn gjdtltybt gjkmpjdfntkz b gjyb;ftn cfqns, c rjnjhs[ vyjuj e[jlzn lkz yjdjuj gjbcrf.
3) Ýnjn gjdtltyxtcrbq gfnnthy ljrkflxbr yfpdfk hjvfnbxyj - "dshfobdfybt ;tvxe;bys". Ít htrjvtyle. ghjbpyjcbnm yfpdfybt 'njuj gfnnthyf nb[bv ujkjcjv c ghboehbdfybtv ukfp gthtl yfxfkmybrjv: «Äfdfqnt hfcibhbv ;tvxe;bye». Ìjuen ytghfdbkmyj gjyznm. Â ltqcndbntkmyjcnb, cvsck 'njuj gfnnthyf d njv, xnj gjkmpjdfntkm hfcibhztn cdj. gjbcrjde. gjnht,yjcnm, xbnfz dct cnfnmb yfqltyyjuj fdnjhf, bkb ccskrb gj ntvt gjl cnfnmtq.
Òfr;t Ïbnth egjvbyfk d cdjtv ljrkflt if,kjys, rjnjhst jy yfpsdfk "lbpfqythcrbvb gfnnthyfvb". Âct b[ vj;yj gjcvjnhtnm yf 'njq cnhfybwt. Ìyt gjyhfdbkbcm if,kjys afctnyjuj gjbcrf, rjnjhsq ctqxfc htfkbpetncz Amazon.com b Etsy.com. Â j,otv, nfv vj;yj crjgbgfcnbnm [jhjibt bltb gj jhufybpfwbb gjbcrf b yfdbufwbb e dfc yf cfqnt.
Åot Ïbnth hfccrfpfk, ghj vjlysq d Àvthbrt nhtyl: rhjcc-rfyfkmyjcnm. Ñvsck d njv, xnj rf;lsq rfyfk dsgjkyztn ljdthtyye. tve abire, b dct 'nb rfyfks lheu lheuf ljgjkyz.n. Ífghbvth,
- Zipcar gjpdjkztn ,hfnm fdnjvj,bkb d fhtyle yt d geyrnf[ ghjrfnf, f d k.,jv vtcnt ujhjlf. Ãkfdyjt, xnj ,s e dfc ,skf rke,yfz rfhnjxrf c xbgjv RFID. À ,hjybhjdfnm fdnjvj,bkm ds vj;tnt c vj,bkmyjuj ntktajyf bkb Èynthytn.
- Redbox gjpdjkztn bcrfnm b pfrfpsdfnm xthtp vj,bkmysq ntktajy abkmvs, rjnjhst kt;fn d rhfcys[ rjhj,rf[ yf ekbwf[ Àvthbrb.
- Íf cfqnt ,b,kbjntrb www.aadl.org vj;yj c gjvjom. Èynthytnf pfrfpfnm ryb;rb. È rjulf ds ghbltnt d ,b,kbjntre, jyb ,elen kt;fnm e;t yf dfitq gjkrt.
- Ýktrnhjyyst rfgceks Glowcaps gj.n gtcyb, tckb ds yt ghbyzkb djdhtvz b[. À nfr;t vjuen yfcnexfnm dfitve ljrnjhe.
Âj,ot fvthbrfyws k.,zn hfccrfpsdfnm ghj rhenst dczrbt inexrb. Õjnz jyb yt pyf.n ghj yfib bpj,htntybz. Ífghbvth, yt rf;lsq pyftn j [jkjlbkmybrt, rjnjhsq ,tuftn gj Ätueybyj b jnybvftn gbdj "Áfknbrf" e ujgybrjd.
Ðf,jnf yf djple[t, hf,jnf c k.lmvb
Íj yt dct byyjdfwbb [jhjib, j, 'njv ,sk ljrkfl Ýhbrf Ðfqcf. Ýhbr ghbpsdfk cjplfdfnm byyjdfwbb lkz htitybz ghj,ktv, f yt byyjdfwbb lkz eljdktndjhtybz 'uj. Òfr rfr gkj[bt byyjdfwbb cnfyjdzncz jxtym ,scnhj dctv bpdtcnys. Ìs ujdjhbv j [jhjitv jgsnt lhepmzv, f j gkj[jv - d Òdbnth b Facebook. Î,b;tyysq rkbtyn hfccrf;tn j ytufnbdyjv jgsnt vyjubv k.lzv, f ljdjkmysq - ghjcnj eqltn ljdjkmysv b vjkxfkbdsv.
Ðfqc hfccrfpfk ghj ,tpevyjuj gfhyz, rjnjhsq nfr j,bltkcz yf Dell, xnj pfgbcsdfk hfpujdjhs c gjllth;rjq b dsrkflsdfk yf cfqn, ult nsczxb lheub[ j,b;tyys[ ht,zn heufkbcm yf Dell. Òfv ;t jyb pyfrjvbkbcm b cjplfdfkb ctvmb j,b;tyys[ yf Dell. Åcntcndtyyj, gjckt 'njq nhjufntkmyjq bcnjhbb ghbp ndbnnthcrb[ cbvgfnbq exfcnybrb rjyathtywbb jnlfkb Ýhbre Ðfqce. Îxtym vyjuj [jhjib[ jnpsdjd j tuj ljrkflt.
Êcnfnb, z jnrhj. dfv ctrhtn ecgt[f yf cwtyt. Íe;yj j,zpfntkmyj vyjuj gthtldbufnmcz gj cwtyt, rhbxfnm b gj djpvj;yjcnb evtnm pfghsubdfnm relf-yb,elm d ghjwtcct. ß cghfibdfk jhufybpfnjhjd rjyathtywbb, rfr jyb yf,bhf.n nfrb[ lbyfvbxys[ byjcnhfyys[ Ãehe, dtlm e yfc vyjuj hjccbqcrb[ cgtwbfkbcnjd yfgjvbyf.n htrkfve nf,ktnjr jn gthttlfybz d gthbjl ghj,ktvs. Ìyt jhufybpfnjhs jndtnbkb: xnj,s ghbyznm exfcnbt d b[ rjyathtywbb, j,zpfntkmyj yflj clfnm yjhvfnbds ÃÒÎ . Ïj'njve, tckb [jnbnt dscnegfnm yf UserExp, yt timnt gjckt djcmvb dtxthf.
 lheujv ljrkflt Ätqd Ðjn ghtlkfufk jnrfpfnmcz jn hf,jns c .pthfvb, f gtht[jlbnm r hf,jnt c k.lmvb. Âs[jlbnm bp ljvf b bpexfnm htfkmyst ghj,ktvs htfkmys[ k.ltq. Ñvjnhtnm, elj,ty kb bynthatqc lkz vfvs, lth;fotq d 'njn vjvtyn ht,tyrf. Âf;yj gjyznm, rfr dpfbvjltqcndbt xtkjdtrf c dfibv njdfhjv dgbcsdftncz d tuj htfkmysq hf,jxbq ltym. È cjplfdfnm ghjlerns, rjnjhst ye;ys lkz evtymitybz cnhtccf d vbht.
Ìyt rf;tncz, ghjlerns lkz evtymitybz cnhtccf - 'nj kexifz cnhfntubz lkz cnfhnfgjd. Ít ye;yj ltkfnm cnfhnfgs lkz eljdktndjhtybz kepthjd, rjnjhst bpj,hf;f.n ct,z bydtcnjhjd, gj,bhfzcm e pfgflys[ ajyljd. Íe;yj ltkfnm cnfhnfgs, rjnjhst ,elen gjvjufnm htfkmysv k.lzv, rjnjhs[ ds dbltnt b pyftnt.
Äjrkfl Ðfdb Ìeyfvgfnb (Harvard Business School) ,sk gjcdzoty bccktljdfyb. gjbcrjds[ cnfylfhnjd. Ê cj;fktyb., jy ybxtuj yt crfpfk ghj bpdtcnyjt bccktljdfybt Àktrctz Òene,fkbyf «Ñkjdj Õ** rfr ntcn yfdbufwbjyys[ cbcntv Ðeytnf». ß levfk, nfrbt 'ktvtynfhyst dtob d Ãfhdfhlt pyf.n. À jrfpfkjcm, xnj jy lf;t yt pyftn Èujhz Àivfyjdf. Ýnj rjytxyj yjyctyc. Ìj;yj Ïeirbyf yt pyfnm b Ëthvjynjdf, yj Èujhz Ñnfybckfdjdbxf ljk;ty pyfnm rf;lsq.
ßgjybz: lj b gjckt
Îxtym cbkmyj vtyz gjhfpbkj dscnegktybt zgjycrjuj cgtwbfkbcnf d vj,bkmyjv vfhrtnbyut Òjqj[bhj Êfyfzvf. Âjj,ot, tckb [jnbnt r ytve j,hfnbnmcz, nj kexit yfpsdfnm tuj Òjq, rfr uthjz vekmncthbfkf. Åckb ,eltnt j,hfofnmcz gj-lheujve, dgjkyt djpvj;yj, Òjq dfv ghtptynetn ehf-vfdfib d yjc. À tckb ds gjtltnt r Òj. d ßgjybb, nj ybrjuj yt gjhfpbnt cdjbv "fqajyjv". Òfv cfvst gjgekzhyst cvfhnajys - 'nj Sharp, Fujitsu, Nec, Panasonic, Kyocera.
Òjqj[bhj Êfyfzvf hfccrfpfk, rfrbt rhenst e yb[ tcnm ghbkj;tybz lkz vj,bkmybrjd, gjpdjkz.obt fyfkbpbhjdfnm pfgjkyztvjcnm dfujyjd d vtnhj b dsxbckznm vfhihens gthtcfljr, epyfdfnm ghbxbys pflth;rb gjtpljd b gjujle xthtp nhblwfnm vbyen.
Íj… Ïjckt 11 vfhnf 2011 ujlf e yb[ gjvtyzkfcm vjltkm gjnht,ktybz. Òf ,tlf, xnj j,heibkfcm yf ßgjyb., bpvtybkf jnyjitybt zgjywtd r ;bpyb. Êfnfcnhjaf cltkfkf zgjywtd ,jktt djcghbbvxbdsvb r cnb[bqysv ,tlcndbzv. Ïjzdbkfcm gjnht,yjcnm d 'rjyjvbb 'ktrnhj'ythubb. Îyb cvtcnbkb gthbjls yfuheprb. Âs[jlysvb lyzvb cnfkb xtndthu b gznybwf. Ïjzdbkbcm ghbkj;tybz, byajhvbhe.obt j gjntywbfkmys[ ,tlcndbz[. Ñnfkb gjzdkznmcz ntktajys cj cxtnxbrfvb Ãtquthf lkz bpvthtybz ehjdyz hflbfwbb. Íj cfvjt ukfdyjt - cnfkb gjzdkznmcz ghbkj;tybz, cvsck rjnjhs[ d njv, xnj ,s gjvjxm dctv dvtcnt gthtyjcbnm ,tle b gjllth;bdfnm lheu lheuf. Ïjl,flhbdfnm lheu lheuf, jcj,tyyj yfb,jktt gjcnhflfdib[ jn cnb[bqyjuj ,tlcndbz. Ë.lb cnfkb j,vtybdfnmcz byajhvfwbtq, yfgjvbyf.otq, rfr jyb ;bkb lj nhfutlbb. È 'nj jxtym cbkmyj.
Õjxtncz pfdthibnm cdjq hfccrfp ntv, xnj yfv dctv ye;yj lheu lheuf gjllth;bdfnm. |
