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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Åckb ds lfdyj pfybvftntcm ghjtrnjv, nj yfdthyzrf pyftnt, xnj tve ye;ty gthbjlbxtcrbq felbn c wtkm. dszdktybz yfrjgbdib[cz ytljx¸njd. Ïjkysq felbn vj;tn jnyznm ytvfkj dhtvtyb, nfr xnj Áhfqfy Ôkjhtc bp ghjtrnf Search Engine Journal ghtlkj;bk ljcnfnjxyj njkrjde. vtnjlbre 'rcghtcc-jwtyrb, rjnjhe. vs c eljdjkmcndbtv ljgjkyztv cj,cndtyysvb cjj,hf;tybzvb.
Áhfqfy ghtlkfuftn hfpltkbnm dc. ghjwtlehe yf ytcrjkmrj 'nfgjd:
1. Ífcnhjqrf ,hfepthf.
2. Îwtyrf ukfdyjq cnhfybws.
3. Òtcnbhjdfybt ukj,fkmyjq yfdbufwbb.
4. Î,pjh cnhfybw rfntujhbq b gjlrfntujhbq.
5. Ïhjdthrf jgnbvbpfwbb rjyntynf.
6. Àyfkbp SEO-gjrfpfntktq.
Ènfr, gj gjhzlre.
Ífcnhjqrf ,hfepthf
Äkz ltqcndbntkmyj rfxtcndtyyjq ghjdthrb cfqnf ytj,[jlbvj jnrk.xbnm d ,hfeptht gjllth;re JavaScript b pfgbcm cookies: bvtyyj nfr dfi cfqn dblzn gjbcrjdst cbcntvs. Ýnj gjpdjkztn dszdbnm vyjubt ghj,ktvs, vtif.obt rjhhtrnyjve byltrcbhjdfyb. cnhfybw.
Åckb lkz dfc df;yj, rfr gjbcrjdbr dblty Google, ecnfyjdbnt d Firefox ljgjkytybt User Agent Switcher, c gjvjom. rjnjhjuj ,hfepth vfcrbhetncz gjl gjbcrjdjuj hj,jnf Google b gjrfpsdftn cfqn nfr, rfr jy dblty 'njve hj,jne.
Îwtyrf ukfdyjq cnhfybws
Âytiybq dbl b cjlth;fybt ukfdyjq cnhfybws bvt.n ghbywbgbfkmyjt pyfxtybt b dj vyjujv jghtltkz.n gjrfpfntkm jnrfpjd. Äkz njuj, xnj,s gjyznm, yfcrjkmrj [jhjif ukfdyfz cnhfybws, ghtlcnfdmnt ct,t, xnj ds j,sxysq gjctnbntkm, b pflfqnt ct,t ytcrjkmrj djghjcjd:
° Ífcrjkmrj ghjatccbjyfkmyj dsukzlbn lbpfqy?
° Ñjjndtncndetn kb rjyntyn njve, xnj j;blftncz jn cfqnf?
° Ñvjukb ,s ds gjhtrjvtyljdfnm 'njn cfqn lhepmzv bkb rjkktufv?
° Âspsdftn kb jge,kbrjdfyyfz byajhvfwbz ljdthbt?
° Ãjnjds kb ds gjnhfnbnm ltymub yf njdfh bkb eckeue, ghtlkfuftve. yf 'njv cfqnt?
 ljgjkytybt r 'njve ghjdthmnt ytcrjkmrj xbcnj nt[ybxtcrb[ vjvtynjd:
° Âsgjkyztncz kb fdnjvfnbxtcrbq htlbhtrn c ukfdyjq cnhfybws yf lheujq cfqn bkb ythtktdfynye. cnhfybwe.
° Äe,kbhetncz kb cjlth;fybt n'uf title yf lheub[ cnhfybwf[.
° Ðf,jnftn kb URL, yfxbyf.obqcz c "www", yfhfdyt c URL ,tp www.
Ífrjytw, ghjdthmnt hf,jne ukfdyjq cnhfybws c jnrk.x¸yyjq b drk.x¸yyjq gjllth;rjq JavaScript. Åckb ghb jnrk.xtybb JavaScript bcxtpkb pyfxbvst 'ktvtyns vfrtnf, pyfxbn lkz dt,-vfcnthf tcnm hf,jnf.
Òtcnbhjdfybt ukj,fkmyjq yfdbufwbb
Ífgjvybv, xnj ukj,fkmyjq yfdbufwbtq cxbnftncz crdjpyjq ,kjr ccskjr, xthtp rjnjhsq vj;yj gthtvtofnmcz gj hfpkbxysv hfpltkfv cfqnf. Ãkfdysv ntcnjv pltcm nfr;t zdkztncz hf,jnjcgjcj,yjcnm yfdbufwbb c jnrk.x¸yysvb JavaScript b AJAX: dct kb ccskrb ljcnegys b ltqcndbntkmyj kb jyb zdkz.ncz ccskrfvb.
Ïhjcnsv ljgjkybntkmysv ntcnjv zdkztncz dytiyzz jwtyrf j,]¸vf yfdbufwbjyyjuj ,kjrf. Åckb c vjvtynf ghtlsleotuj felbnf jy ytcrjkmrj hfphjccz, dthjznyj, tuj ytj,[jlbvj gthtcvjnhtnm b jgnbvbpbhjdfnm. Âgbibnt 'nj d gkfy hf,jn.
Î,pjh cnhfybw rfntujhbq b gjlrfntujhbq
Ðfpvtotybt rf;ljq ge,kbrfwbb yf cfqnt ljk;yj ,snm j,jcyjdfyj: 'nj ljk;ty ,snm cjlth;fntkmyj cdzpfyysq c ntvfnbrjq cfqnf ntrcn, ghbdktrfntkmysq b gjktpysq lkz gjctnbntktq. Ñnjbn extcnm, xnj dj vyjub[ ckexfz[ ,kjr yfdbufwbb fdnjvfnbxtcrb cjplf¸ncz bp rfntujhbq b gjlrfntujhbq cnfntq. Òfrbv j,hfpjv tckb xfcnm ge,kbrfwbq vfkj cjjnyjcbncz c ntvfnbrjq cfqnf b j,]tlbytyf d rfntujhb., jyf fdnjvfnbxtcrb gjgflftn d yfdbufwb. b ntv cfvsv cjplf¸n 'aatrn byajhvfwbjyyjuj ievf.
Ïhjcvjnhbnt yfpdfybz rfntujhbq b gjlrfntujhbq. Îyb ljk;ys ,snm ghtltkmyj kfrjybxysvb. Ïjvybnt, xnj ghb jnrhsnbb cnhfybws c ge,kbrfwbzvb dyenhb rfntujhbq yfpdfybt rfntujhbb rfr ghfdbkj gjgflftn d ntu pfujkjdrf gthdjuj ehjdyz (H1), rjnjhsq exbnsdftncz ghb hfy;bhjdfybb gjbcrjdbrfvb.
Ïhjcvjnhbnt b cfvb cnhfybws rfntujhbq b gjlrfntujhbq. Îcj,jt dybvfybt eltkbnt njve yfcrjkmrj c,fkfycbhjdfyyj hfpvto¸y ntrcn, ytn kb gthtrjcjd d cnjhjye bp,snjxyj j,]¸vyjuj bkb bp,snjxyj c;fnjuj ntrcnf.
Ífrjytw, ghjdthmnt gthtrh¸cnyst ccskrb yf lheubt cnhfybws rfntujhbq b gjlrfntujhbq.
Ïhjdthrf jgnbvbpfwbb rjyntynf
Îcyjdyst 'ktvtyns lkz 'rcghtcc-ghjdthrb nfrjdst: n'ub pfujkjdrjd, vtnf-jgbcfybz, fnhb,ens alt bpj,hf;tybq, n'ub H1 b H2, 'ktvtyns yf Flash b JavaScript. Ènfr, gj gjhzlre.
Òtub pfujkjdrjd:
° Ïj djpvj;yjcnb, yt ,jktt 75 cbvdjkjd.
° Ñjukfcjdfyyjt ajhvfnbhjdfybt.
° Încencndbt gjdnjhjd
° Ñdzpfys c rk.xtdsvb ckjdfvb
° Ëturj xbnf.ncz d htpekmnfnf[ gjbcrf
Äj,fdbv r 'njve, xnj ghbvthyj jlbyfrjdfz lkbyf pfujkjdrjd b cjukfcjdfyyjt ajhvfnbhjdfybt — 'nj yt ghbxelf fdnjhf cnfnmb. Âjcgjkmpeqntcm dyenhtyybv gjbcrjv b gjcvjnhbnt, yfcrjkmrj jhufybxyj dsukzlbn dsdjl htpekmnfnjd. Ñkbirjv «hdfyst» rhfz pfujkjdrjd cjplf.n joeotybt ythzikbdjcnb.
Ìtnf-jgbcfybz:
° Êjvgfrnyst b, gj djpvj;yjcnb, ,tp fdnjvfnbxtcrb jnhtpfyyjuj kbiytuj ntrcnf (ßyltrc ljgecrftn lj 185 cbvdjkjd, Google — to¸ vtymit).
° Ñjlth;fn rk.xtdst ckjdf jcyjdyjuj ntrcnf.
° Ëturj xbnf.ncz b pfgjvbyf.ncz.
Òtrcns fnhb,enjd alt lkz bpj,hf;tybq
° Ñjlth;fn rk.xtdst ckjdf.
° Äjcnjdthyj jgbcsdf.n bpj,hf;tybt (gjvybnt j gjgekzhyjcnb gjbcrf bpj,hf;tybq).
° Ëfrjybxys.
Ò'ub H1 b H2
° Òjxyj jgbcsdf.n cjlth;fybt ntrcnf.
° Átp gtht,jhf c bcgjkmpjdfybtv rk.xtds[ ckjd.
° Ýaatrnbdyj ltkzn cjlth;bvjt cnhfybws yf ahfuvtyns, hfcgjpyfdftvst ghb crfybhjdfybb ntrcnf ukfpfvb.
Ífrjytw, gjcktlybv ceotcndtyysv vjvtynjv pltcm zdkztncz evthtyyjt bcgjkmpjdfybt Flash b JavaScript, j ytljcnfnjxyj [jhjitv byltrcbhjdfybb rjnjhs[ crfpfyj ljcnfnjxyj.
Ñjdtns gj jgnbvbpfwbb 'nb[ jcyjdys[ 'ktvtynjd cnhfybws vjuen rfpfnmcz e;t yfdzpibvb d pe,f[, yj bvtyyj 'nb 'ktvtyns buhf.n df;ye. hjkm ghb hfy;bhjdfybb cfqnjd b jwtyrt rfxtcndf cfqnf cfvbvb gjctnbntkzvb.
Àyfkbp SEO-gjrfpfntktq
Ïjcktlybv ifujv zdkztncz jwtyrf dytiyb[ SEO-gjrfpfntktq cfqnf. Êf;tncz, e yfc e;t djikj d ghbdsxre htrjvtyljdfnm Open Site Explorer lkz fyfkbpf fdnjhbntnyjcnb j,hfnys[ ccskjr. Ïjrfpfntkb, rjnjhst df;ys d gthde. jxthtlm, nfrjds:
° Àdnjhbntnyjcnm cnhfybws b cfqnf.
° Î,ott xbckj ccskjr b rjhytds[ ljvtyjd.
° Àyrjhs ccskjr b b[ hfcghtltktybt.
OSE dsdjlbn yfcnjkmrj vyjuj byajhvfwbb, xnj d ytq ckj;yj yt edzpyenm, gj'njve vs htrjvtyletv jwtybdfnm j,ott gjkj;tybt, f gjlhj,yjt bpextybt lfyys[ dsgjkyznm jnltkmyj. Ó;t gjplytt, ghb ,jktt gjlhj,yjv felbnt ghbvtybntkmyj r fyrjhfv vs htrjvtyletv dybvfntkmyj ghjdthbnm cktle.obt rhbnthbb.
Âj-gthds[, yfcrjkmrj ntrcn fyrjhjd cjukfcetncz c cjlth;fybtv cnhfybw, yf rjnjhst jyb erfpsdf.n. Ïhb dybvfntkmyjv hfccvjnhtybb dfv vjuen jnrhsnmcz ,tplys, yfghbvth, juhjvyjt rjkbxtcndj fyrjhjd c vfkjjcvscktyysv b yt ckbirjv ghbdktrfntkmysv ntrcnjv dhjlt «pltcm», «nen», «jnc.lf» b nfr lfktt.
Âj-dnjhs[, d rfrjq xfcnb cnhfybw hfpvtotys ccskrb yf dfi cfqn. Îgnbvfkmyjt hfcgjkj;tybt ccskjr — d yfxfkt ntrcnf, gjcrjkmre bvtyyj jy gjkexftn kmdbye. ljk. dybvfybz gjctnbntktq. Înyjcbntkmyfz vfkjbynthtcyjcnm yfxfkf ghbdjlbn r ghjkbcnsdfyb. dctuj jcnfkmyjuj, d cdzpb c xtv e ccskjr d cthtlbyt ntrcnf vtymit cgjcj,yjcnm ghbytcnb gtht[jl.
Ífrjytw, dtc ccskrb jghtltkztncz b rjkbxtcndjv lheub[ ccskjr d jrhe;tybb. Åckb dfif ccskrf gjgfkf d gthtxbcktybb, b djrheu yt¸ yf[jlbncz to¸ ytcrjkmrj ccskjr yf lheubt htcehcs, t¸ dtc fdnjvfnbxtcrb gflftn. OSE exbnsdftn 'njn rhbnthbq ghb jwtyrt fdnjhbntnyjcnb cnhfybws (Page Authority).
Ó dfc lfktrj yt dctulf ,eltn djpvj;yjcnm ljujdjhbnmcz c dkfltkmwfvb cfqnjd j, bpvtytybb e;t hfpvto¸yys[ ccskjr. Â j,otv ckexft 'nj ,eltn pflfxf bp hfphzlf ldtyflwfnb gjldbujd Ãthfrkf. Òtv yt vtytt, gjybvfybt, rfr bvtyyj j,cnjbn ltkj c fyrjhfvb d htfkmyjcnb, gjvj;tn dfv crjhhtrnbhjdfnm ntreoe. hf,jne gj ghjldb;tyb., dsltkbd ghbjhbntns chtlb ekexiftvs[ gjrfpfntktq.
Ñnfnmz jcyjdfyf yf vfnthbfkt "The 20-Minute (Or Less) SEO Audit w/ INFOGRAPHIC", jge,kbrjdfyyjv d Search Engine Journal. |
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