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cyjdye. xfcnm cdjtq atdhfkmcrjq cnfnmb 'yl birby gjcdznbk nhv uheggfv gfhfvtnhjd, rjnjhsv Google, gj tuj vytyb., yfxbyftn eltkznm dc ,jkmit dybvfybz ghb hfy;bhjdfybb. dnjh yfpsdftn b[ afrnjhfvb hfy;bhjdfybz yjdjuj gjrjktybz b ghtlcrfpsdftn, xnj d ,kb;fqitv ,eleotv b[ pyfxtybt pfvtnyj edtkbxbncz.

1: gjdtltyxtcrbt afrnjhs

jcrjkmre uheggf gjdtltyxtcrb[ afrnjhjd e;t dkbztn yf hfy;bhjdfybt, jyf gjgfkf d gthde. xfcnm j,pjhf.

crfpfyyjve nfv cnjbn lj,fdbnm, xnj 'nf xfcnm ghjuyjpf, celz gj rjvvtynfhbzv, yt dspdfkf e xbnfntktq SEOmoz.org 'ynepbfpvf. yj b gjyznyj: ckbirjv vyjuj [kjgjn cekbn lfyyjt yjditcndj dt,-vfcnthfv b dkfltkmwfv cfqnjd. e;t dctuj, tckb bynthytn-htcehc ,sk jhbtynbhjdfy d gthde. jxthtlm yf gjbcrjdbrb. nj,s nfrjq cfqn gjyhfdbkcz k.lzv, xfcnj nht,etncz gjkyjcnm. bpvtybnm tuj rjywtgwb., gthtltkfnm lbpfqy, rjyntyn, cbcntve yfdbufwbb b cjplfnm yjdst cthdbcs.

lheujq cnjhjys, vytybt gjkmpjdfntkz vj;yj regbnm, xnj cnfdbn gjl cjvytybt j,]trnbdyjcnm tuj jwtyjr b cjplfn vfcce djpvj;yjcntq lkz ;tkf.ob[ vfybgekbhjdfnm htpekmnfnfvb dslfxb. f,fdyj, yj gjkmpjdfntkm, ltqcnde.obq d xmb[-nj bynthtcf[, vj;tn j,vfysdfnm Google ghb gjvjob tuj ;t bycnhevtynjd crf;tv, Google Sidewiki.

birby cxbnftn, xnj hfphf,jnxbrb cevt.n htibnm ghj,ktve ljcnjdthyjcnb gjkmpjdfntkmcrjq byajhvfwbb, tckb ghb t exnt cltkf.n cnfdre yt yf zdyst, f yf crhsnst afrnjhs hfy;bhjdfybz. ( ltrf,ht 2010 'yl birby gjcdznbk crhsnsv afrnjhfv hfy;bhjdfybz Google jnltkmye. cnfnm.). 'njv ckexft, pfvtxftn jy, exfcnbt dt,-chathjd d jwtyrt cfqnjd ltqcndbntkmyj cltkftn gjbcr ,jktt rfxtcndtyysv b rjvajhnysv.

2: afrnjhs, cdzpfyyst c ,htyljv

xtdblyj, xnj cfqns ,htyljd, endth;lftn herjdjlbntkm SEOmoz b SEOmoz.org, ljk;ys cnjznm dscjrj d dslfxt, gjcrjkmre bvtyyj jyb cgjcj,ys yfbkexibv j,hfpjv eljdktndjhbnm gjnht,yjcnb gjkmpjdfntktq (cltkfnm gjkmpjdfntktq cxfcnkbdsvb).

j ctqxfc 'nj crjhtt bcrk.xtybt bp ghfdbk. ,sxyj dc yfj,jhjn: cfvs[ dsujlys[ ghtlkj;tybq (nj tcnm njuj, xnj yfc ltqcndbntkmyj bynthtcetn) ytn yb yf gthdjq, yb yf dnjhjq cnhfybwt gjbcrf.

birby hfccrfpfk, rfr cfv ytlfdyj ueukbk gj pfghjce ;knst rhjccjdrb Puma. ,yfhe;bkjcm, xnj htcehcs, rjnjhst kblbhe.n gj lfyyjq rk.xtdjq ahfpt, d ,jkmibycndt cdjv yt zdkz.ncz cgtwbfkbpbhjdfyysvb vfufpbyfvb. jktt njuj vyjubt bp 'nb[ cfqnjd djj,ot yt njhue.n nfrbvb rhjccjdrfvb. dtlm rfr hzljdst gjkmpjdfntkb gjbcrjds[ cbcntv vs ghtrhfcyj gjybvftv, xnj gj 'njve pfghjce gthdsvb d SERP ljk;ys ,snm cfqn rjvgfybb Puma, vfufpbys Amazon, Zappos b bv gjlj,yst htcehcs (lf;t tckb 'nj b yt ecnhfbdftn yfc rfr cgtwbfkbcnjd b dkfltkmwtd ,bpytcf).

jcnfnjxyj gfhs-nhjqrb xfcjd, pfvtxftn birby, xnj,s yfqnb cjnyb lheub[ ghbvthjd vfybgekzwbq htpekmnfnfvb dslfxb. nj cthmpyfz ghj,ktvf, b lkz t htitybz gjbcrjdbrb ljk;ys d xbckt ghjxtuj yfexbnmcz jnkbxfnm cfqns ,htyljd jn gjchtlcndtyys[ njhujds[ gkjofljr, cfqnjd c rjynhfafrnysvb njdfhfvb b cfqnjd-gecnsitr.

Google ghtlghbybvftn nfrbt gjgsnrb c 2009 ujlf, b gthdjq bp yb[ cxbnftncz Google Update Vince. jckt jceotcndktybz 'njuj fgltqnf vyjubt jnvtnbkb, xnj gjbcrjdbr rfr-nj htprj gjlj,htk r cfqnfv rhegys[ ,htyljd, [jnz tckb dthbnm dc njve ;t 'nne fnnce, Vince ghjldbuftn djdct yt b[, f nhfcnjdst htcehcs.

helyj crfpfnm, yfcrjkmrj bcrhtyybvb ,skb njulf hfphf,jnxbrb Google. cyj jlyj: ctqxfc fdnjhbntn ,htylf pyfxbn lkz Google jxtym vyjuj, b gjxnb ltntrnbdyfz bcnjhbz c fvthbrfycrjq njhujdjq ctnm. J.C. Penney, yf rjnjhe. ccskftncz d cdjtq cnfnmt birby, kbiybq hfp 'nj ljrfpsdftn.

fgjvybv, j xv htxm. hegytqifz d ctnm vfufpbyjd J.C. Penney (jlt;lf, j,edm, frctccefhs) htibkf gj vfrcbveve bcgjkmpjdfnm gjregfntkmcre. frnbdyjcnm d gthbjl gjlujnjdrb r xthtlt pbvyb[ ghfplybrjd. gjvjom. ytrjq abhvs, ghbvtyz.otq xhyst vtnjls ghjldb;tybz, jyf pf jrnz,hm, yjz,hm b ltrf,hm yfdjlybkf tnm bcreccndtyysvb ccskrfvb yf hfpltks rfnfkjuf cfqnf JCPenney.com. sczxb ccskjr ikb c htcehcjd cfvjq hfpyjq ntvfnbrb (j, fdnjvj,bkz[, vt,tkb, cj,frf[, ,jktpyz[ b n. l.) b c vyjujxbcktyys[ ljhdttd. tpekmnfn dgtxfnkztn: f,cjk.nyjt kblthcndj ghfrnbxtcrb gj dctv gjbcrjdsv pfghjcfv b ,tityfz ghb,skm gj bnjufv ujlf.

brfynyjcnm cbnefwbb cjcnjbn d njv, xnj 'nb vf[byfwbb jncktlbk yt jnltk gj ,jhm,t cj cgfvjv Google, f ;ehyfkbcns. fvtnmnt, xnj c vjvtynf gjzdktybz gthds[ ccskjr b lj vjvtynf, rjulf JCPenney.com ,sk gjyb;ty d htqnbyut, ghjikj yt vtymit 4 vtczwtd! fr djn, birby edthty, xnj ,tp jcj,juj ljdthbz, rjnjhsv gjkmpe.ncz e Google cfqns ,htyljd, ecgt[ 'njq fdfyn.hs ,sk ,s ytdjpvj;ty. , hfpevttncz, ,tp ljdjkmys[ gjkmpjdfntktq, rjnjhst yf[jlbkb yf cfqnt nj, xnj bcrfkb, f gjnjve yt bvtkb jcyjdfybq ;fkjdfnmcz.

kfdf SEOmoz cxbnftn, xnj ghb jghtltktybb njuj, ghtlcnfdkztn cfqn ,htyl bkb ytn, Google ghbybvftn dj dybvfybt vyj;tcndj afrnjhjd, chtlb rjnjhs[:

1) fkbxbt / jncencndbt yf cfqnt hfpltkjd jynfrns b rjvgfybb;

2) fkbxbt / jncencndbt frrfeynjd rjvgfybb d cjwbfkmys[ ctnz[ (LinkedIn, Facebook, Twitter b n. l.) + egjvbyfybt bvtyb rjvgfybb d ghjabkz[ gjkmpjdfntktq d rfxtcndt vtcnf b[ hf,jns;

3) fkbxbt / jncencndbt e rjvgfybb cdbltntkmcnd j ujcelfhcndtyyjq htubcnhfwbb, gjcnfyjdrt yf yfkjujdsq exn b n. g. ljrevtynjd;

4) fkbxbt / jncencndbt byajhvfwbb j vfhrtnbyujds[ b htrkfvys[ jakfqy-frwbz[ rjvgfybb;

5) fkbxbt / jncencndbt d cnjhjyyb[ ljcnjdthys[ bcnjxybrf[ byajhvfwbb j abpbxtcrjv flhtct rjvgfybb.

'njn cgbcjr cnjbn lj,fdbnm to 2 afrnjhf: egjvbyfybt bvtyb rjvgfybb d yjdjcnys[ bcnjxybrf[ b yfkbxbt / jncencndbt gjbcrjds[ pfghjcjd gj ,htyle, rjnjhst abuehbhe.n d lheub[ cnfnmz[ birbyf (d xfcnyjcnb, pltcm).

jyznyj, xnj cjplfntkb cfqnjd-gjlltkjr vjuen crjgbhjdfnm rfrbt-nj bp ghbpyfrjd ,htyljdjcnb, yj Google lfdbn rjkbxtcndjv gfhfvtnhjd, rjnjhst exbnsdftn, pfdthiftn hfpujdjh j, 'njq uheggt afrnjhjd fdnjh.

jrfpfntkmyj, xnj ,jkmifz xfcnm rjvvtynfhbtd r cnfnmt rfcftncz bvtyyj lfyyjuj hfpltkf. yjubt xbnfntkb jgfcf.ncz, xnj tckb cfqns ,htyljd gjkexfn cthmpyjt ghtbveotcndj ghb hfy;bhjdfybb, nj 'nj afrnbxtcrb gthtrhjtn genm d njg cfqnfv hfpdbdf.ob[cz rjvgfybq. trjnjhst bp yb[ cxbnf.n, xnj Google cj,bhftncz pfhf,fnsdfnm yf yjdbxrf[, rjnjhst ghb nfrjv hfcrkflt ,elen dsye;ltys nhfnbnm ,jkmit ltytu yf htrkfve.

cnm jxtym bynthtcyst rjvvtynfhbb. ghbvthe, rnj-nj njyrj pfvtnbk, xnj cgjcj,yjcnm ,htylf yfbkexibv j,hfpjv eljdktndjhbnm gjnht,yjcnb gjkmpjdfntktq vj;tn yt hfcghjcnhfyznmcz yf tuj bynthytn-ghtlcnfdbntkmcndj. fcntymrj cfqn bpdtcnyjq rjvgfybb yt dslth;bdftn ybrfrjq rhbnbrb d gkfyt elj,cndf, rfxtcndf rjyntynf b / bkb jgnbvbpfwbb cnhfybw. dnjh rjvvtynfhbz cxbnftn, xnj ghbvthjv bynthytn-htcehcjd nfrjuj hjlf zdkztncz cfqn rjvgfybb Puma (www.puma.com), j rjnjhjv gbcfk birby.

fr Google ,eltn jnyjcbnmcz r nfrbv htcehcfv? jkexfn kb jyb nfrbt ;t ,jyecs ghb hfy;bhjdfybb, rfr cfqns ,htyljd, rjnjhst lj,hjnyj cltkfys b uhfvjnyj ghjldbuf.ncz?

heufz cbnefwbz: gjcrjkmre rhegyfz rjvgfybz djj,ot yt htfkbpetn cdj. ghjlerwb. xthtp ynthytn, t cfqn dsgjkyztn njkmrj bvbl;tde. b byajhvfwbjyye. aeyrwbb. frjt vtcnj jy pfqvn d dslfxt gj pfghjce j rjyrhtnyjv njdfht?..

nj ;, tckb ghjuyjps SEO-uehe c,elencz, nj crjhj vs epyftv jndtns yf 'nb b vyjubt lheubt djghjcs, bvt.obt jnyjitybt r ntvt dkbzybz ,htyljd yf hfy;bhjdfybt.

3: afrnjhs, cdzpfyyst c ctvfynbxtcrbv fyfkbpjv (hfcgjpyfdfybt ceoyjcntq)

erjdjlcndj Google, rfr bpdtcnyj, jnytckjcm r bltzv Semantic Web d b[ bpyfxfkmyjv dblt c bphzlyjq ljktq crtgnbwbpvf. lyfrj e;t d 2007 ujle ,jkmifz xfcnm ctvfynbxtcrb[ nt[yjkjubq, rfr endth;lfk d cdjv bynthdm. rjvgfybb Read/WriteWeb 'nn fnnc, ,skf dcnhjtyf d cnhernehe gjbcrjdbrf b ecgtiyj bv bcgjkmpjdfkfcm.

df ujlf cgecnz bcgjkybntkmysq lbhtrnjh Google hbr vbln, hfcce;lfz j yfcnjzotv b ,eleotv cdjtq rjvgfybb, pfzdbk, xnj ,kb;fqitt ltcznbktnbt ghjqln d ytq gjl pyfrjv hfpdbnbz ctvfynbxtcrjuj gjbcrf.

d 2010 ujle, ckjdyj gjlndth;lfz cthmpyjcnm 'nb[ yfvthtybq, Google ghbj,htnftn rjvgfyb. Metaweb Technologies, rjnjhfz hfphf,jnfkf b gjllth;bdfkf ctvfynbxtcre. ,fpe lfyys[ Freebase.

lybv ckjdjv, e 'ylf birbyf tcnm dct jcyjdfybz ujdjhbnm, xnj cjdctv crjhj ctvfynbxtcrbq gjbcr yfxyn joenbvj dkbznm yf hfy;bhjdfybt.

nj,s ekexibnm rfxtcndj cdjb[ gjbcrjds[ eckeu, Google exbncz hfcgjpyfdfnm cvsck gjbcrjds[ pfghjcjd b dt,-cnhfybw. hbvths, rjnjhst ghbdtltys d cnfnmt, yfukzlyj gjrfpsdf.n, rfr 'nj jnhf;ftncz yf htpekmnfnf[ dslfxb.

fr, cnjkryedibcm c pfghjcjv neiyfz yj;rf zuyyrf, Google e;t ctqxfc gjybvftn, xnj gjkmpjdfntkz bynthtce.n htwtgns bkb, rfr dfhbfyn, htcnjhfys, ult tcnm 'nj ,k.lj, f yt ghjbpdjlbntkb vzcys[ gjkeaf,hbrfnjd, b jnghfdkztn tuj yf cjjndtncnde.obt cfqns.

j ;t c pfghjcjv rjhjkm ujdjhbn. jbcrjdbr cfv jghtltkztn, xnj gjkmpjdfntkm gj dctq dthjznyjcnb bvtk d dble yfpdfybt abkmvf, b ghtlkfuftn tve gthtqnb yf jlby bp gjgekzhys[ htcehcjd, cdzpfyys[ c rbytvfnjuhfajv, crf;tv, yf Rottentomatoes.com, IMDb.com, Flixster.com bkb Metacritic.com.

nfhnfg Metaweb cgtwbfkbpbhetncz d xbckt ghjxtuj yf c,jht rfnfkjujd hfpkbxys[ yfbvtyjdfybq jlyjuj b njuj ;t j,]trnf. jckt ghbcjtlbytybz r rjvgfybb Google t gjbcrjdbr cnfk kexit ekfdkbdfnm cdzpm pfghjcjd c rjyrhtnysvb ceoyjcnzvb yfpdfybzvb rbyjabkmvjd, rybu, rjvgfybq; bvtyfvb bpdtcnys[ gthcjy; vtcnfvb yf rfhnt. ghbvthe, jy ,tp nhelf fccjwbbhetn ckjdf / ckjdjcjxtnfybz nthvbyfnjh, jyfy-dfhdfh, ue,thyfnjh fkbajhybb, ltncfljdcrbq gjkbwtqcrbq c hyjkmljv dfhwtytuuthjv, xnj cfvsv ,kfujndjhysv j,hfpjv jnhf;ftncz yf htpekmnfnf[ gjbcrf gj cjjndtncnde.obv pfghjcfv.

dbufzcm gj genb dytlhtybz ctvfynbxtcrb[ nt[yjkjubq, Google, tckb ujdjhbnm j,hfpyj, drjkfxbdftn gjcktlybq udjplm d rhsire uhj,f cnfhs[ ghbywbgjd hfy;bhjdfybz.

gnbvbpfnjhs b jgsnyst gjkmpjdfntkb, pfvtxftn birby, e;t ytcrjkmrj ktn yfpfl cnfkb gjybvfnm, xnj fkujhbnv hfy;bhjdfybz Google vtyztn cdj rfxtcndj. ceotcndkztncz gjcntgtyysq gtht[jl jn tlbyjq ajhveks jwtyrb cnhfybw yf jcyjdt ljcnegyjq vtnhbrb r vfnhbxyjq cbcntvt b rjvgktrcyjve extne cjnty hfpys[ afrnjhjd. cjjndtncndbb c yjdsvb ghbywbgfvb lkz rf;ljuj pfghjcf afrnbxtcrb cjplfncz cj,cndtyyfz ajhvekf hfy;bhjdfybz, rjnjhfz vj;tn rfhlbyfkmyj jnkbxfnmcz jn ajhvek lheub[ pfghjcjd.

j vtht jnvbhfybz j,ob[ pfdbcbvjcntq ,elen nthznm frnefkmyjcnm gjgsnrb yfqnb d cbcntvt hfy;bhjdfybz ckf,st vtcnf, xnj,s gjcnhjbnm yf 'njv cnhfntub. ghjldb;tybz. birby e;t lfdyj cjdtnetn yt nhfnbnm dhtvz, cbks b chtlcndf yf hfpuflsdfybt fkujhbnvf hfy;bhjdfybz Google (cvjnhb, yfghbvth, bynthdm. 2009 ujlf rjhhtcgjyltyne WebProNews. y cxbnftn, xnj ye;yj ghjcnj pf,jnbnmcz rfxtcndjv cdjtuj cfqnf, gjcrjkmre bvtyyj pf nfrbvb htcehcfvb ,eleott. jcnfdkz.obt gjyznbz rfxtcndtyysq cfqn gj dthcbb SEO-uehe yfv [jhjij pyfrjvs:

1) eybrfkmysq b hfpyjj,hfpysq rjyntyn;

2) elj,ysq bynthatqc;

3) uhfvjnyfz dyenhtyyzz jgnbvbpfwbz;

4) fdnjhbntnyjcnm b nhfcnjdjcnm cfqnf;

5) tuj cgjcj,yjcnm yfbkexibv j,hfpjv eljdktndjhznm gjnht,yjcnb gjkmpjdfntktq.

P. S. cnfnb, d njv ;t rk.xt dscrfpfkcz yf lyz[ ukfdf gjbcrjdjuj ltgfhnfvtynf Google vbn byufk d gjcnt, ult lfdfk htrjvtylfwbb dt,-vfcnthfv, xmb cfqns gjcnhflfkb jn fgltqnf Panda.

ynjy bvjyjdcrbq, herjdjlbntkm jnltkf gjbcrjdjuj vfhrtnbyuf AILOVE digital agency

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