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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Óvs jgnbvbpfnjhjd ghjljk;ftn pfybvfnm j,yjdktybt d gjbcrjdjq cbcntvt
Google, gjkexbditt rjljdjt bvz "Panda". Íjdsq fkujhbnv jwtyrb rfxtcndf
cnhfybw ,sk hfphf,jnfy d ghjikjv ujle, ddtl¸y d cnhjq d atdhfkt, b d
fghtkt ,sk hfcghjcnhfy¸y yf cfqns dyt ÑØÀ, d njv xbckt b yf hjccbqcrbt.
Î,yjdktybt ghtlcrfpetvj ghbdtkj r gjyb;tyb. htqnbyuf vyjub[ cfqnjd d
gjbcrjdjq dslfxt, ghbx¸v gjcnhflfkb yt njkmrj ybprjrfxtcndtyyst cfqns.
Ïj yf,k.ltybzv hjccbqcrb[ jgnbvbpfnjhjd bp dslfxb dsktntkj ytvfkj
'cnfhs[' rjyrehbhe.ob[ cfqnjd b ,skj jcnfdktyj vyjuj vjkjls[ ghb
ghbvthyj jlbyfrjds[ rfxtcndtyys[ [fhfrnthbcnbrf[. Êjvgfybz rfr j,sxyj yt
hfpukfiftn nt[ybxtcrbt gjlhj,yjcnb, yj ytpfdbcbvfz fyfkbnbrf ghjljk;ftn
gjzdkznmcz c pfdblyjq htuekzhyjcnm..
 xfcnyjcnb, yf lyz[ yf SEOmoz ,sk jge,kbrjdfy bynthtcysq j,pjh, d
rjnjhjv hfccvfnhbdf.ncz ghbpyfrb 'ckf,juj' rjyntynf b lf.ncz cjdtns gj
tuj ekexityb.. Àdnjh dsltkbk ctvm nfrb[ ghbpyfrjd. Î,j dc¸v gj gjhzlre.
1. Òjxyst dyenhtyybt le,kbrfns. Ýnj gjkyst rjgbb cnhfybw yf jlyjv b njv
;t cfqnt, rjnjhst gjgfkb d byltrc gjbcrjdbrf. Ítcvjnhz yf nj, xnj
le,kbrfns cnhfybw yt ,skb jcyjdyjq vbitym. j,yjdktybz fkujhbnvf jwtyrb,
,jkmijt b[ rjkbxtcndj yf cfqnt vj;tn cthm¸pyj eckj;ybnm dfie ;bpym.
Èp,fdbnmcz jn yb[ vj;yj ldevz jcyjdysvb cgjcj,fvb: xthtp 301-q htlbhtrn,
kb,j xthtp fnhb,en rel='canonical', rjnjhsq ntgthm gjllth;bdftncz
ßyltrcjv (gjlhj,yjcnb — yb;t).
2. Òjxyst le,kbrfns vt;le cfqnfvb. Ýnj cthm¸pyfz ghj,ktvf, gjcrjkmre
fkujhbnv yt gjybvftn hfpybwe vt;le pfrjyysv le,kbhjdfybtv rjyntynf b
ytpfrjyysv. Åckb ds dkflttnt dctvb cfqnfvb, [hfyzobvb gthtrh¸cnyst
le,kbrfns, ds,thbnt, xnj zdkztncz jhbubyfkmyjq ge,kbrfwbtq, b
bcgjkmpeqnt ntu canonical. Èyfxt Google vj;tn cltkfnm ds,jh pf dfc, b yt
afrn, xnj ds,jh ghbl¸ncz dfv gj leit.
3. Ïjxnb njxyst dyenhtyybt rjgbb. Çltcm fdnjh hfccvfnhbdftn ldf ghbvthf:
rjulf tlbyj;ls yfgbcfyyfz cnfnmz ytvyjuj dbljbpvtyztncz (pfujkjdjr,
rk.xtdst ckjdf) b d nfrjv dblt hfpvyj;ftncz yf cfqnt, b rjulf htxm bl¸n
j, bynthytn-vfufpbyt c hfpltkmysvb cnhfybwfvb dfhbfynjd jlyjuj b njuj ;t
njdfhf. Â gthdjv ckexft gjxnb njxyst le,kbrfns ghbl¸ncz pfrhsnm jn
byltrcbhjdfybz, yfghbvth, xthtp META NOINDEX. Âj dnjhjv ckexft bvttn
cvsck crjywtynhbhjdfnm dybvfybt yf gjpbwbb jlyjq dfhbfwbb njdfhf b,
djpvj;yj, yfqnb byst gjl[jls
r ghjldb;tyb. yt;tkb ghjcnfz cvtyf rk.xtds[ ckjd. Ákjrbhjdfybt cnhfybw
jn byltrcbhjdfybz vj;tn gjcke;bnm htitybtv b pltcm.
4. Ïjxnb njxyst rjgbb vt;le cfqnfvb. Òbgbxysq ghbvth — rjulf htctkkth
bcgjkmpetn jgbcfybz njdfhjd, ghtljcnfdktyyst ghjbpdjlbntktv b e;t
ljcnegyst yf cfqnt ghjbpdjlbntkz. Ïjcrjkmre jgbcfybt zdkztncz rk.xtdjq
xfcnm. rjyntynf, ghjbpdjlbntkm gjkexftn tcntcndtyyjt ghtbveotcndj d
gjbcrjdjq dslfxt. Ðtitybt pltcm jlyj: xfcnbxyj gthtgbcsdfnm ntrcn b
hfp,fdkznm tuj jnpsdfvb rkbtynjd bkb ;t cj,cndtyysvb rjvvtynfhbzvb.
Ífxfnm vj;yj c jgbcfybq cfvs[ gjgekzhys[ ghjlernjd.
5. Íbprbq rj'aabwbtyn eybrfkmyjcnb. Ïj cenb 'nj ghbvthyj nj ;t, xnj b
gjxnb njxyst dyenhtyybt rjgbb cnhfybw yf jlyjv cfqnt, yj ghj,ktvf 'nf
[fhfrnthyf lkz jghtltk¸yyjuj rkfccf cfqnjd, ult cj,cndtyyj gjktpysq
rjyntyn pfybvftn dctuj ybxtuj, f jcyjdyfz vfccf byajhvfwbb ghb[jlbncz yf
'ktvtyns yfdbufwbb b gjdnjhz.obqcz lbyfvbxtcrbq rjyntyn. Ñjdtn pltcm
njn ;t cfvsq — kb,j edtkbxbdfnm j,]¸v eybrfkmyjuj rjyntynf, kb,j
dsyjcbnm cnhfybws bp xbckf byltrcbhetvs[. Åckb yf cnhfybwf[ 95%
byajhvfwbb pfybvftn gjdnjhz.ofzcz
j,¸hnrf r gfht eybrfkmys[ ghtlkj;tybq, cghjcbnt ct,z, rfre. htfkmye.
wtyyjcnm jyb ghtlcnfdkz.n.
6. Èp,snjxyjt rjkbxtcndj htrkfvs. Âfv yfdthyzrf pyfrjvs cfqns, edtifyyst
,fyythfvb cj dct[ cnjhjy. Ñelz gj dctve, Google evttn cjgjcnfdkznm
rjkbxtcndj eybrfkmyjuj rjyntynf c rjkbxtcndjv htrkfvs b cxbnftn, xnj yf
rfxtcndtyys[ cnhfybwf[ jyb ljk;ys ,snm cjgjcnfdbvs. Ïj'njve ytj,[jlbvj
kb,j e,hfnm kbiy.. htrkfve, kb,j rjvgtycbhjdfnm t¸ edtkbxtybtv j,]¸vf
eybrfkmyjuj rjyntynf.
7. Ïjbcr d gjbcrt. Íf vyjub[ rhegys[ cfqnf[ htpekmnfns gjbcrf ljcnegys
xthtp ccskrb (rfntujhbb, fkafdbnyst gthtxyb, ntub b gh.). Òfrbt cnhfybws
c njxrb phtybz Google yt ghtlcnfdkz.n wtyyjcnb d gjbcrjdjq dslfxt. Ýnj
rhfqyt cgjhysq vjvtyn, gjcrjkmre byltrcbhetvst htpekmnfns gjbcrf vjuen
,snm pyfxbvsvb b ytpyfxbvsvb. Â j,otv ckexft, htpekmnfns dyenhtyytuj
gjbcrf cjplf.obt gjxnb bltynbxyst cnhfybws, kexit pf,kjrbhjdfnm jn
byltrcbhjdfybz.
Àdnjh 'njq cnfnmb
jnvtxftn, xnj k.,st bpvtytybz, dkbz.obt yf byltrcbhjdfybt cfqnf cktletn
nofntkmyj ghjlevsdfnm. Êhjvt njuj, jy cxbnftn, xnj dsltktyyst ghbpyfrb
yt j,zpfntkmyj gjzdbkbcm dvtcnt c egjvzyensv j,yjdktybtv b crjhtt
jnhf;f.n ljkujchjxye. gjkbnbre Google jnyjcbntkmyj 'ckf,juj' rjyntynf.
Ýnj njxrf phtybz gjlndth;lftncz ytlfdytq ge,kbrfwbtq d Google Webmaster
Central Blog, ult jnvtxftncz, xnj Panda zdkztncz kbim jlybv bp ghbvthyj
500 bpvtytybq, rjnjhst pfgkfybhjdfyj d 'njv ujle dytcnb d vt[fybpv
jwtyrb rfxtcndf cnhfybw, ghbx¸v c vjvtynf pfgecrf Panda d fkujhbnvs
jwtyrb e;t dytctyj ,jktt l.;bys bpvtytybq. Îndtxfz yf gjgekzhysq djghjc
'×nj ltkfnm?', cjnhelybr Google ghtlkj;bk pfnhjyenjq j,yjdktybtv
felbnjhbb jndtnbnm yf ,jktt xtv ldf ltcznrf djghjcjd, gjvjuf.ob[ gjyznm,
yfcrjkmrj rfxtcndj cfqnf
cjjndtncndetn nht,jdfybzv Google.
Ê 'njve vj;yj lj,fdbnm njxre phtybz hjccbqcrb[ cgtwbfkbcnjd, rjnjhst
ghfrnbxtcrb [jhjv jnvtxf.n ytufnbdyjt dkbzybt dscjrjq gkjnyjcnb rk.xtds[
ckjd d ntrcnt yf gjpbwb. cfqnf d gjbcrjdjq dslfxt gjckt dytlhtybz
'gfyls'. Èpkbiyzz jgnbvbpfwbz gjkj;tyb. cfqnf d njgt njkmrj dhtlbn.
Òtv dhtvtytv Google dsgecnbk yt,jkmijt j,yjdktybt Panda c yjvthjv 2.1.
Òjxyst lfyyst gj ghjwtyne pfnhjyens[ gjbcrjds[ pfghjcjd d Google yt
yfpsdf.n. Ïj ytpfdbcbvsv ;t jwtyrfv 'nj j,yjdktybt pfnhjyekj yfbvtymitt
rjkbxtcndj pfghjcjd c vjvtynf pfgecrf yjdjuj fkujhbnvf. Íj dgthtlb Panda
3.0.
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