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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Øtcnjq Ñfyrn-Ïtnth,ehucrbq Èynthytn-ajhev ,jlhj yfxfkcz c cjj,otybz j
njv, xnj ue,thyfnjh ujhjlf Âfktynbyf Ìfndbtyrj, cj,bhfdifzcz jnrhsnm
vthjghbznbt, ghtlgjxkf 'njve j,ce;ltybt ujhjlcrjuj ,.l;tnf. Êjytxyj,
,.l;tn - yt vtytt df;yjt ltkj, yj lkz gjctnbntktq ajhevf nfr b jcnfkjcm
nfqyjq, gjxtve ytj,[jlbvjcnm tuj j,ce;lfnm djpybrkf cnjkm dytpfgyj, tckb
j,sxyj 'nj gkfyjdjt vthjghbznbt.
Ätym gthdsq
Äfkmytqibt cj,snbz nfr;t nfbkb d ct,t vfcce c.hghbpjd. Ífghbvth,
jrfpfkjcm pfuflrjq, xnj d yfpdfybb ctrwbb "Êfr cjplfnm cjwbfkmye. ctnm
lkz cdjtuj ,bpytcf" ltkfkb gjcktlybt nhb ckjdf: htxm d ytq gjikf j
cjwctnz[ djj,ot.
Ít jncnfdfk b dtleobq ctrwbb Ävbnhbq Êhfdxer (stihi.ru) cj cdjbv
ljrkfljv "Ñjplfybt ybitds[ cjwbfkmys[ ctntq: bltz, nt[yjkjubb b
ghjldb;tybt", cjlth;fybt rjnjhjuj ,skj ghbvtybvj ghfrnbxtcrb r k.,jq
cjwctnb, pfcnfdkzz ytljevtdfnm gj gjdjle ckjdf "ybitdst".
Çfnj j ybitdjq cgtwbabrt pfujdjhbk Îktu Áeyby bp "Îynbrj", b djn yf
tuj ckjdf[ j, jcj,tyyjcnz[ cjwctnb lkz ujhyjks;ybrjd cnfkj gj-yfcnjzotve
bynthtcyj - yj, r cj;fktyb., jcyjdyjq ntvjq tuj ljrkflf ,skb dscjrbt
yfuheprb, f yt aeyrwbjyfk, nfr xnj ntvf nfr b jcnfkfcm ythfcrhsnjq.
Çfntv yf gjcdzotyyjq web-hfphf,jnrt ctrwbb ghjbpjitk vbyb-crfylfk.
Äjrkfl Ìfrcbvf ×trvfhtdf ("Àqkfd") j njv, rfr tuj vfvf ,jbncz rjvgm.nthf
b ghb 'njv k.,bn fqg'l (njxytt, "Ìj,bkmyst ghbkj;tybz, byntuhbhjdfyyst c
web") dsckeifkb c bynthtcjv, yj pfntv yfxfkb pflfdfnm djghjcs, b yf
jlby bp yb[, cdzpfyysq c vtnjlfvb GET b POST, jy ghzvj jndtnbk "lf z cfv
yt gjybvf. hfpybws vt;le ybvb, yfv crfpfkb, nfr ,scnhtt ,eltn, vs b
cltkfkb, f tot ctqxfc gthtl ljrkfljv d Âbrbgtlbb gjxbnfk".
 pfkt ,skj vyjuj k.ltq c yjen,erfvb, b e;t xthtp vbyene ktynf Òdbnnthf gj ['intue #spbrif
,skf gjkyf pfgbctq j "vj,bkmyjv hfphf,jnxbrt, yt pyf.otv jcyjd". Åot
xthtp vbyene b[ htndbnbkb k.lb, kbxyj yt ghbcencndjdfdibt yf
rjyathtywbb. À pfntv cfv Ìfrcbv, pfrjyxbd jndtxfnm yf djghjcs, ctk,
jwtybk d ghjbpdtltyysq d bynthytnt 'aatrn b yfgbcfk cdjq ndbn: "z
gjrjhvbk nhjkktq yf #spbrif, f ns? ^_^"
Íflj crfpfnm, xnj ['intu #spbrif djj,ot ,sk rhfqyt j;bdktyysv (xtve
cgjcj,cndjdfk Èynthytn, hf,jnfdibq relf kexit, xtv j,sxyj ,sdftn yf
vjcrjdcrb[ ÐÈÔf[): gjvbvj j,ce;ltybz ljrkfljd, gj 'njve ntue bcrfkb b
ghtlkfufkb hf,jne, cghfibdfkb, e rjuj tcnm pfhzlybr lkz ntktajyf, b
vyjuj gbcfkb j rhfcbdjq k.cnht bp xtndthnjuj pfkf. Êfr bvtyyj
ghbcencndjdfdibv elfdfkjcm cjdvtofnm frnbdye. ndbnnth-ltzntkmyjcnm c
ghjckeibdfybtv ljrkfljd - ntvf, zdyj ljcnjqyfz cj,cndtyyjuj ljrkflf.
Íf ajnj: Ñthutq Ïkeujnfhtyrj d pfkt c rhfcbdjq k.cnhjq hfccrfpsdftn j, felbnjhbb Ðeytnf
Ë.,jgsnysq gjl[jl r yfpdfybzv ghjzdbk ct,z b d rjywt lyz, rjulf
Ävbnhbq Ãkfdfwrbq ("ÌfhrtnÃbl"), jnrhsdfz ctrwb. "Îcj,tyyjcnb
yfwbjyfkmyjq ytcnfylfhnyjq htrkfvs", xtcnyj ghbpyfkcz, xnj yt gjybvftn, r
xtve nen djj,ot ckjdj "yfwbjyfkmyjq". Ïjcktljdfdibt ljrkfls kbim
gjlrhtgbkb tuj ckjdf: j hjccbqcrjq cgtwbabrt hsyrf ybxtuj yt ujdjhbkjcm.
Âvtcnj 'njuj phbntkzv ujhlj b c vyjujxbcktyysvb yfukzlysvb ghbvthfvb
ltvjycnhbhjdfkbcm gjcktlybt ljcnb;tybz xtkjdtxtcndf - ,jns-"byas"
"Ífyjctvfynbrb", cgjcj,yst jndtxfnm yf djghjcs j njdfht dvtcnj ;bdjuj
rjycekmnfynf, b hjkbrb "Ïfdbkmjyf", d rjnjhs[ gjkmpjdfntkm vj;tn
ds,bhfnm hfpdbnbt c.;tnf. Ífgjvybv, j "byaf[" vs gbcfkb
ldf ujlf yfpfl (b r ghj[j;ltyb. ntcnf Òm.hbyuf xtkjdtxtcndj c nt[ gjh
jcj,j yt ghb,kbpbkjcm), f bcgjkmpe.ofz ghbywbg "bynthfrnbdyjuj dbltj"
buhf Dragon's Lair dsikf d 1983 ujle.
Íf ajnj: Ïtnh Äbltyrj c gjvjom. uhfabrf gjrfpsdftn, yfcrjkmrj gkj[j j,cnjzn ltkf c hjccbqcrbv ,bpytcjv
Ätym dnjhjq
Íf cktle.obq ltym crexytt yt cnfkj. Ïjkbnbxtcrfz ctrwbz "Ðjkm
Èynthytnf d ghtlds,jhysq ujl b gthcgtrnbds bpvtytybz gjkbnbxtcrjuj
kfylifanf ,kjujcaths", yf[jlbdifzcz gjl xenrbv herjdjlcndjv Ìfhbb
Ähjrjdjq (vtlbf-futyncndj "Ëtutylf"), dvtcnj cthbb ljrkfljd ghj[jlbkf d
ajhvt lt,fnjd, gj yfrfke cnhfcntq jcnfdkzdib[ gjpflb "Äjv-2". Äjrkflxbrb
b phbntkb pflfdfkb lheu lheue jcnhst djghjcs ("À ds xnj cltkfkb lkz
cnhfys d ,kjuf[?"), j,dbyzkb lheu lheuf dj k;b, nhjkkbyut b ghjdjrfwbz[,
d jxthtlyjq hfp gthtvsdfkb dct rjcnjxrb Ífdfkmyjve ("Ó ytuj d
cneltyxtcrbt ujls ghjpdbotv ,skj xenm kb yt "Ôfibcn") b, gj;fkeq, hfpdt
xnj yt rblfkbcm ,fyfyjdjq rj;ehjq. Çfrjyxbkjcm dct ghbpyfybtv, xnj ,kju
Ìtldtltdf ybrfr yt dkbztn yf tuj gjgekzhyjcnm, lf b djj,ot pyfxbvjcnm
Èynthytnf lkz gjkbnbrb j,sxyj gthtjwtybdf.n, nfr xnj jcnfkjcm yt dgjkyt
gjyznysv, ljcnjqyf kb 'nf ntvf d ghbywbgt hfpujdjhf.
Ñtrwbz "Áeleott ÑÌÈ" ghbujnjdbkf phbntkzv vyjuj jnrhsnbq xelys[.
Îrfpsdftncz, "tckb ÑÌÈ pfdjlzn frrfeyn d cjwctnb, nj tt gjkmpjdfntkb
cvjuen dbltnm pfujkjdrb d cdjtq ktynt yjdjcntq" (j,yfhe;tyysv gjltkbkfcm
Årfnthbyf Ñnfhjdthjdf bp "ÐÈÀ Íjdjcnb"), f "d rjhgjhfnbdyjv ,kjut
rjvgfybb df;ys bylbdblefkmyjcnm b ytajhvfkmyjcnm" (,kjuuth fima-psuchopadt).
Ìj;yj ,skj ,s gjyznm, tckb ,s 'nj dct ghjujdfhbdfkjcm dcrjkmpm rfr
kbr,tp lkz ckexfqyj pfitlib[ k.ltq, gjpdjkz.obq gthtqnb r xtve-nj
bynthtcytt - yj ytn, 'nb dtob, rjnjhst e;t ytcrjkmrj ktn rfr yfgbcfys yf
rf;ljv pf,jht, gjlfdfkbcm rfr pyfxbvfz byajhvfwbz, rjnjhe. ,eltn
bynthtcyj epyfnm dctv ghjatccbjyfkfv hsyrf. Ñelz gj njve, rfr gjckeiyj
ytrjnjhst ghbcencnde.obt gthtgbcsdfkb d cdjb ndbnnth-frrfeyns ahfps
dhjlt "Înhbwfntkmyst jnpsds d rjhgjhfnbdyjv ,kjut - elfxf b djpvj;yjcnm
epyfnm, xnj ds ltkftnt yt nfr", lkz yb[ 'nj dct ltqcndbntkmyj
cnfyjdbkjcm jnrhjdtybtv, yj [jxtncz dthbnm, xnj j,ott yfcnhjtybt ge,kbrb
kexit dshf;fk lheujq ndbn: "Âc¸, hfcrhsn ctrhtn [jhjituj ljrkflf. Åckb dscnegf.obq bpdbyztncz pf jxtdblyjcnb -- pyfxbn, ujdjhbn gj ltke".
 nj dhtvz rfr e vyjub[ ctrwbq d yfpdfybz[ ,skb kbiybt ckjdf, d
pfujkjdrt "Social Media: ctujlyz b pfdnhf", yfj,jhjn, jlyjuj yt [dfnfkj:
"Social Media Marketing" dshf;fkj ,s cenm relf njxytt. Âtleobt
vfhrtnjkjub Ðeytnf yfgtht,jq hfccrfpsdfkb j njv, rfr cltkfkb rjyatns
M&M's gjkmpjdfntkzvb-vbkkbjyybrfvb d "Îlyjrkfccybrf[", b rfr
ghjldbuf.n c gjvjom. cjwvtlbf cnfhnfgs.
Ê cj;fktyb., [jnz ljrkfl Ífnfkmb Øfirjdjq bp Grape yfpsdfkcz "Êtqcs c
ghbcnhfcnbtv", yfcnjzotuj ghbcnhfcnbz yt gjkexbkjcm: djghjc "gjxtve e
dfc d uheggt kjcmjyf Clearasil cnjkmrj gjkmpjdfntktq, rjnjhsv ytn ltkf
lj kjcmjyf" (bkb, xenm gthtahfpbhez, "ghbpyfqntcm, xnj yfrhenbkb
cxtnxbr"), yt dskbkcz d gj-yfcnjzotve jcnhe. lbcreccb., b k.ltq cbkmytt
bynthtcjdfkj, gjxtve f,cnhfrnysq "gjkmpjdfntkm cjwctnb" d tt ghtptynfwbb ,sk ghtlcnfdkty d dblt hfpuytdfyyjuj xtkjdtrf bp FFFUUU-rjvbrcjd.
Òfr;t j;bdktybt d pfkt dspdfkf Ë.lvbkf Áekfdrbyf bp "Îlyjrkfccybrjd" -
yj yt ecgt[fvb cjwctnb, f ytelfxyjq gjgsnrjq dsghjcbnm fgkjlbcvtyns lkz
ytt. Íf gjcktljdfdibt pf 'nbv yfcvtikbdst ndbns jndtnbk ghtcc-ctrhtnfhm
"ÂÊjynfrnt" Âkfl Ösgke[by, yfgbcfd
"Ïjcvjnhtk jnpsds #spbrif. Õdfnbn nhjkkbnm Îlyjrkfccybrb. Ódf;tybt pf
cvtkjcnm ghbt[fnm b dscnegfnm d ujhjl, rjnjhsq ghbyflkt;bn ÂÊjynfrnt", -
b lfkmit dct cnfkb j,ce;lfnm e;t tuj ytcrhjvyjt pfzdktybt.
Íf ajnj: Àktrcfylh Ñvbhyjd gjrfpsdftn c[tve hfcghjcnhfytybz
byajhvfwbb j xthdzrt, j,yfhe;tyyjv ue,thyfnjhjv Ävbnhbtv Çtktybysv d
rhtvktdcrjv cfkfnt
Ènjuj
Ítkmpz crfpfnm, xnj tlbycndtyysv ljcnjbycndjv ajhevf ,skb kekps -
xfcnm ljrkfljd dsujlyj dsltkzkfcm yf j,otv ajyt (yfghbvth, "Óghfdktybt
htgenfwbtq d cjwvtlbf" Àktrcfylhf Ñvbhyjdf bp "Àivfyjdf b gfhnythjd" bkb
"Êfr pfhf,jnfnm yf SaaS" Ïtnhf Äbltyrj bp "ÑÊÁ-Êjynehf"). Îlyfrj b[
,skj yt nfr vyjuj, xnj,s hflb yb[ jnhsdfnmcz yf ldf lyz jn dct[
jcnfkmys[ ltk (jcj,tyyj exbnsdfz, xnj ghtptynfwbb e;t dskj;tys yf cfqnt, f njn ;t Äbltyrj tot lj dscnegktybz xfcnm ntpbcjd jpdexbk d cdjtv ,kjut).
È nen ytdjkmyj pflftimcz djghjcjv, pfxtv ;t bvtyyj ldt c gjkjdbyjq
nsczxb k.ltq ghjdtkb ldf lyz cdjtq ;bpyb d pfkf[ ujcnbybws
"Ïhb,fknbqcrfz". Ñ vjcrjdcrbv "ÐÈÔ+ÊÈÁ" gjyznytt: gfycbjyfn, ghbhjlf,
djpvj;yjcnm dbltnm pyfrjvs[ ghjatccbjyfkjd b j,ce;lfnm dct djghjcs,
rekmnehyfz ghjuhfvvf. Çltcm ;t dvtcnj ljkub[ dtxthyb[ hfpujdjhjd
rjhjnrbt rjat-,htqrb, rekmnehyfz ghjuhfvvf jncencndetn (yt cxbnfz
t;tlytdyjuj hjpsuhsif ghbpjd yf cntylt hh.ru), f xnj lj ghbhjls - d lde[
ifuf[ jn ujcnbybws jnrhsdftncz dbl yf Ôbycrbq pfkbd, yj ljnelf,
rf;tncz, nfr ybrnj b yt ljitk.
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